BENEFIT LADDER 17

SOCIAL MEDIA

YourGoodSkin is active on social media with an Instagram and Facebook page. Instagram is their most popular page with 23.7K followers, this is also the platform they are most active on. The brand uses celebrities as influencers to help promote their products, including Stacey Solomon and Samantha Faiers, people YourGoodSkin consumers can relate to. The brand is good with consistency of posts; they post Instagram pictures daily. On Facebook they have a smaller following of 7.9K, the brand uses this platform to post promotions and product recommendations. The brand also has a YourGoodSkin community page on Facebook where consumers can share their stories, experiences, recommendations. The community page allows the brand to engage with their consumers and get their feedback and recommendations.