59

Product Benefits

Designed to renew stressed, dull skin with energising, detoxifying actives. When massaging the product into the skin in the morning it helps restore micro circulation. A deeply detoxifying treatment leaving skin plumper, radiant and lit up with good health.

Ingredients

New technology has been developed that allows plant stem cells, antioxidants, vitamins and fatty acids to be activated by moisture and heat, meaning that the more intense your workout or busy your day is, the more effective your skincare becomes.

Format

The product is the consistency of a thick moisturizer, which once applied sinks into the skin and is not noticeable.

Key Ingredients

Hyaluronic acid for dry skin and hydration Salicylic acid for acne and problem skin Vitamin C for brightening

Usage

The product is to be used twice a week in the morning and left on the skin for the duration of the day or just before a workout and washed off afterwards. Apply to fresh, clean skin and use as the last step of a morning skincare routine.

A group interview was conducted with the Newbury Boots branch Store Manager, No7 Consultant and Fragrance Consultant. This gave a better understanding of what the consumer thought of YourGoodSkin as a brand, and also helped understand thoughts on the packaging. Emma, the No7 Consultant, said that the No7 Protect and Perfect serum has the same packaging as the YourGoodSkin serum which created confusion amongst consumers on whether YourGoodSkin was an anti aging product or not. Therefore, going forward with designing the packaging for the motion activated facial, making sure that the packaging isn’t similar to any competitors is essential, as well as staying away from the design used for the serum. When asking the Store Manager why the product might not sell compared to competitors she said, ‘because the packaging doesn’t fit in with the target consumer it generates the wrong customer to be interested in the brand’. In particular she noted the colour scheme fitted in more with 60-70 year olds rather than the target market of 35-40 years, this is why the colour pallet has been changed on the packaging. Lastly Stuart, the Fragrance Consultant, also noted that the brand doesn’t stand out amongst competitors on the aisle from the colour being bland. He also said, ‘I have many customer queries about the products due to the packaging’. This backed up reasoning to change the colour pallet. Overall this packaging was created to be different from YourGoodSkin’s main competitors, as to stand out on the shelf. It is also durable to fit in with the consumer lifestyle of a busy mum who may need to use it on the go.

CONCEPT TEMPLATE

Headline

Core Consumer

Problem/Insight

Benefit

Reason to Believe

Movement Activated Skincare Facial

On the go mothers

“As a mother of two under five, I have a small window of time to dedicate to myself. I don’t want to sacrifice a facial for a workout or vice versa”

A movement activated facial allows to consumer to get all the benefits of a facial while leading her busy lifestyle.

New technology has been developed that allows plant stem cells, antioxidants, vitamins and fatty acids to be activated by moisture and heat. This means that the busier your day or harder your workout the more effective the facial becomes.