CONLUSION

n order to consider the risks of the final idea, a table has been created to analyse the potential risks and how they will be overcome. When launching a new product it is important that any potential obstacles and risks are assessed before launch, and weighed up in terms of the risks they propose, in comparison to the potential benefits.

TO CONCLUDE

Our primary research showed that our consumer is deprived of time due to being a busy working mother, this means that she doesn’t have time for a lengthy skincare routine. The movement activated skincare facial offers the consumer an innovative product that is quick and simple to use and can be worn whilst they go about their normal everyday routine. Our secondary research showed there was a trend for active beauty although there was a gap in the market for a product that can be worn specifically during exercise. The movement activated facial fills this gap and meets the needs and demands of YourGoodSkin’s consumer.