2021 Range Refresh
Im
NIGEL TAYLOR UK Managing Director Mademoiselle Desserts group
delighted to introduce you to Mademoiselle Desserts mid-year refresh brochure. Having missed last year’s, it’s another positive sign that we are getting back on track. At the heart of our business we have fabulous cakes and desserts, and within this brochure you’ll find some of the new products we’ve developed over the last few months building on our already comprehensive core range. Whether it’s our Bountiful Brownie, Angel Cake or our visually stunning products for Christmas, I’m sure you’ll find something you like and which can add to your range of Cakes & Desserts. Over the last 18 months we have seen a fantastic level of commitment from the team at Mademoiselle Desserts who have shown both a positive and proactive approach to helping the business in very difficult circumstances. We have benefitted from investors who believe in what we are doing and have continued investing to ensure that we come out of the pandemic stronger than before. We have made significant advances in new systems and production capabilities to ensure we stay ahead of the market and can better serve our customers. I would like to take the opportunity to thank you for your continued support. We have operated with a high level of communication throughout the past 18 months and our doors have remained open to produce the smallest volume of products despite the cost, as we aim to be a partner you can count on. Many of you have proactively worked with us on future ranges, utilising our market insights and category expertise to develop new products so we can continue to help you grow your Cake & Dessert business. We hope that you have a chance to enjoy the products on show here and that all of us have a successful & profitable second half of the year.
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Contents 04 PLASTIC REDUCTION 06 CORE RANGE 2021 07 TWISTED CLASSICS 08 LET'S CELEBRATE 10 GETTING CHRISTMAS RIGHT 12 2 IN 1 14 TASTE OF CHRISTMAS 16 MODERN NOSTALGIA 19 GETTING CHRISTMAS RIGHT
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With increases in global production and consumption of plastics, and with less than 20% of plastics recycled globally, plastic waste is increasing. While efforts have been undertaken lately, the COVID-19 crisis has reshuffled businesses’ priorities and slowed down progress on plastic reduction. At Mademoiselle Desserts, we did not let COVID-19 interrupt our long-term plans for sustainability. We've continued focusing on reducing our use of plastics wherever this is feasible, or whenever a robust replacement is readily available. We are achieving this by removing or reducing the grade/type of plastic within our supply chain, by working with our suppliers and by identifying and seizing every single opportunity for us to do things differently. 5
Our CPET white plastic food trays now contains up to 78% recycled content.
INNOVATION
Meaning we've completely removed
We are currently working with a plastic producer to move to a new range of plastic products that contain 85% recycled content and this plastic offers a circular economy, so it can be used again and again.
35 tonnes
of black plastic packaging
New Flow Wrappers will reduce the plastic being used in blue bags by approximately 5%. Every year at our Taunton bakery this equates to
Mademoiselle Desserts UK has currently removed over
of plastics from our Taunton and Corby sites by working closely with our current suppliers. These are items such as sauces which used to be packed in plastic tubs and are now delivered in pergals. This is an on-going project and we will continue to question any plastic used within the business.
The flow wrap chosen is also kerbside collectable.
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New to our Core Range As the second half of 2021 is already underway, we are delighted to present some new exciting additions to our core range. Firstly, a new innovative type of Brownie that will deliver a brand new yet familiar experience. Secondly, a very colourful Round Cake which will help your customers celebrate special occasion with a memorable, highly photogenic sweet eat!
crunchy nibs! 7
Intense ganache sprinkled with coconut flakes
Twisted Classics Soft coconut layer Fudgy B rownie b ase
3 REASONS WHY
new BOUNTIFUL BROWNIE A fudgy chocolate brownie with cocoa nibs topped with a moist coconut sponge. Finished with a layer of dark chocolate ganache and sprinkled with desiccated coconut.
079757
|
According to our research, brownie is the most consumed type of traybake in the UK. But most represented profiles don’t leave much space for innovation and variety. We know consumers want choice & innovation, we also know they want the latter delivered in a low-risk way. Classic recipes with a refreshing modern twist deliver just that!
1 x 15 squares
Combination of different textures is one of the most sought-after attributes for dessert consumption at special dinner occasions, ranking 5th (Mintel, 2021) Brownie consumers are younger on average vs general sweet bakery, and therefore more trend sensitive. (MCA Bakery & Sandwich Tracker)
Getting inspiration from the Confectionary Category & particularly retro sweets to deliver consumers just the right amount of Nostalgia they've been seeking lately.
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Lets Celebrate
According to industry specialists, “Celebration” is one of the main missions driving Round Cake consumption. Why? Because Round Cakes deliver indulgence and a proper treat feeling that can be shared with family and friends. As celebration is not an everyday occasion, customers really want it to feel special and memorable. That’s why decoration, design and particularly colours are very important factors to consider when choosing the perfect celebration cake to add to your range. Visually impactful items are also a great way to spread the word about your business on Social Media channels!
FIRST BITE IS WITH THE EYES!
1 in 3 young adults in London choose a place to eat depending on how good the food will look on Instagram & it's impact on their Social Media following. (Source: Just Eat, 2019)
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new ANGEL CAKE Pink and yellow sponges layered with raspberry sauce and vanilla frosting. Finished with vanilla frosting and decorated with hundreds and thousands; pre-cut into 14 portions.
F16620
|
1 x 14 precut
Desired qualities of cakes, cake bars and sweet baked goods for celebrating a special occasion.
17%
Pre-portioned servings
47% Eye catching e.g. decorations and design
42% Generous Amount of filling/topping
14% Unusual flavours
14%
(Source: Mintel 2021)
Healthier options
“Celebration” is one of the main missions behind Round Cake consumption in the Out Of Home market (MCA, Bakery & Sandwich Tracker) 10
Getting Christ 3/5 c
o ns
um 1/3 plann er s i ng much t o so t for l he os t
ce as e twi t a r up leb make e c can y me.* ti
s a Xm 2021
his
ye
g ’ C the hr y fe ist ma el s*
o el r a
treat themsel g to ves n i t ok
.* ar
In the light of the recent events, Christmas 2020 was like no other. In 2021 and as life slowly goes back to normal, customers want to make up for lost time and reward themselves with delicious, memorable treats. This year more than ever, it will be key for foodservice operators to get customers’ needs right so they can make the most of this rewarding opportunity.
in ay al s s 2/3 of consumer norm a‘ optimistic for
*Source: CGA, 2021
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mas right THIS YEAR'S CHRISTMAS FLAVOURS
Source: Derived from Kerry, The Food People, Mademoiselle Desserts’ UK research (including menu tracker data for Coffee Shops & Cafes, Restaurants, Pubs, Retail)
Key categories for Christmas 2021 MAINSTREAM
TRENDING
EMERGING
Chocolate (Dark, Milk, White) Salted Caramel, Caramel, Orange Spices (Cinnamon, Nutmeg, Clove) Xmas Pudding, Mincemeat, Gingerbread Winter Berries (Raspberry, Cranberry) Nuts (Walnut, Hazelnut, Pecan, Almond) Panettone, Dried Fruits, Cherry
Tropical Fruits (mango, pineapple, passion fruit) Boozy Flavours (Gin, Eggnog, Brandy, Sherry, Port) Speculoos, Mint Hot Drinks Flavours (hot chocolate, coffee, latte) Elevated orange (Blood Orange, Clementine)
Elevated Chocolate (ruby, dulcey) Candy Canes Chestnut Maple Elevated Caramel (burnt caramel, infused caramel)
HIGH MARKET COVERAGE
LOW MARKET COVERAGE
Top trends for Christmas 2021
Premiumisation & Luxurious Feel
WOW Factor & Sophisticated Visuals
Nostalgia & Twisted Classics
Clear Seasonality & Festive Theme on Menus
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DID YOU KNOW? 6 in 10 (59%) of over 55s will enjoy a Christmas pudding dessert on Christmas Day, twice as many as 18-34-yearolds (28%). (Tesco Xmas Report 2020)
new STICKY TOFFEE CHRISTMAS PUDDING Moist sticky toffee style sponge enriched with mixed peel, raisins and spices and a sticky toffee sauce.
F49520
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|
1 x 12 individual
2 in 1
All the nation’s favourites in one dessert! According to a research from Yougov, Mince Pie is the Nation’s favourite Christmas dessert, followed by… Christmas Pudding. Another research from yougov, placed the sticky toffee pudding in the top tier of The Best Classic British Food Survey.
Combining the two together in a hybrid dessert creation allows us to deliver exciting innovation in a familiar and comforting way, therefore helping to attract a broader audience.
50% of Britons find “Hybrid Desserts” appealing (Mintel 2021)
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Taste of Christmas Hazelnut has been a growing trend since 2018, always peaking at Christmas time. (Google Trends) 2019
2020
2021
2018
Dec
Dec
Dec
Dec
Its association with Chocolate was one of the most represented flavour profiles amongst 2020 Festive Sweet Bakery lines across several channels such as Retail, Dining, Cafes. (Menu Tracker, Mademoiselle Desserts UK, Xmas 2020)
17%
SHOWSTOPPER Desired qualities of cakes, cake bars and sweet baked goods for celebrating a seasonal occasion. options (Low sugar) • Healthier Pre-portioned servings • Generous Amount of filling/topping • Eye Catching • e.g. Decorations and design
19%
40%
43%
(Source: Mintel 2021)
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new CHOCOLATE PRALINE CAKE A double layered cake with one chocolate sponge and one praline sponge, sandwiched together with a praline flavour icing. Covered in dark chocolate ganache and decorated with a ring of hazelnuts.
079924
|
1 x 14 precut
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new CHOCOLATE ORANGE ROULADE
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DID YOU KNOW?
Moist chocolate buttermilk sponge layered and rolled with smooth and creamy chocolate orange frosting. Decorated with a rich dark chocolate orange ganache, piped with orange chocolate lines and dark chocolate shavings.
The combination of Chocolate and Orange was one of the most represented flavour profiles for Sweet Bakery in the 2020 Festive Season across both foodservice and retail.
F47810
Christmas 2020; The Grocer)
|
1 x 12 precut
(Menu Tracker, Mademoiselle Desserts UK,
Modern Nostalgia The Roulade is a festive favourite with further opportunity for growth as consumers' desire for nostalgia and comfort gets stronger.
2017
2018
Dec
Dec
2019
2020
Dec
Dec
2021
Dec
Roulade Interest – UK past 5 years (Source: Google Trends, January 2020)
51
%
40
%
%
27
25
%
Indulgent • (e.g. chocolate or cream) Eye catching decoration • and design quality ingredients • High flavours • Adult • Combination of textures
%
35
Desired attributes in a dessert for dinner party and celebration occasions
(Source: Mintel 2021)
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Product Info Product Name
Code
Qty Per Box
Gluten Free
Vegan
Veggie
Size
Frozen Shelf Life
Defrosted Shelf Life
Display Temp
Bountiful Brownie
079757
1 x 15 squares
No
No
Yes
26g
12 months
3 Days
Ambient
Angel Cake
F16620
1 x 14 precut
No
No
Yes
9 inch
18 months
4 Days
Ambient
Sticky Toffee Christmas Pudding
F49520
1 x 12 individual
No
No
Yes
165g
12 months
3 Days
0-80C
Chocolate Praline Cake
079924
1 x 14 precut
No
No
Yes
26g
18 months
5 Days
Ambient
Chocolate Orange Roulade
F47810
1 x 12 precut
No
No
Yes
130g
12 months
3 Days
0-80C
Frozen Shelf Life from point of packing. Display Temperature refers to the conditions the product should be stored in after defrosting.
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01823 257922 enquiries@mdesserts.com www.mademoiselledesserts.com
