COVER STORY
EPSON
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There has never been a better time to enter the market for producing personalised apparel and customised gifts such as sportswear, cushions, mugs, phone cases and coasters. Martin Christie
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n another world QPP would have been to several exhibitions in the last twelve months and any number of product launches. Instead we have had to be satisfied
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with virtual meetings, and distant product views, when we would prefer to be hands on with the real kit, and talking directly to the experts. Well at least this month we
got a chance to chat one to one — even at a distance — to Epson’s Pro Graphics guru, Phil McMullin, about current products and prospects. It’s actually a very timely follow through from an online product launch from December when it still looked like product demonstrations, and even scheduled trade shows, might be possible in the new year only to have the pause button pressed once more. While many of us have had to make some big changes at the shop counter, reacting to consumer behaviour, Epson has maintained a full staff rota during the lockdown to support its end users. While some direct sales have obviously been hit, other demands like signage and display have been at a premium. Epson has been a leading force in ink and print for twenty years initially dominant in photography, fine art and commercial proofing. Gradually their machine range has expanded into display, signage and textiles to name a few. The aim has always been to have a perfect FEBRUARY 2021 • QUICK PRINT PRO
