NEW PROFIT CENTRE
UK PERSONALISED GIFTS MARKET TO REACH £1 BILLION The UK personalised gift market is anticipated to reach £1 billion over the next 12 months, according to the findings of a European study of 5,000+ shoppers from Roland DG. The research also found that UK shoppers are set to spend over £750 million on personalised gifts over the coming festive period, with buyers of personalised gifts expected to fork out more than £40 each on unique gifts for their loved ones. According to the data, the average UK shopper is prepared to spend an extra seven percent on gifts that have an element of personalisation, such as adding a name, personal message or image. The most popular categories for those who anticipate purchasing personalised gifts are books (29 percent), clothing and babywear (24 percent) and calendars (also 24 percent). The number one driving force behind purchases is how shoppers consider personalised gifts to be more thoughtful (chosen by 21 percent of respondents), closely followed by the fact that they are unique and can’t be bought straight off the shelf (chosen by 20 percent of respondents). With many brands and consumers pivoting to eCommerce since the start of the pandemic, online retailers including Notonthehighstreet and Etsy are by far and away the most popular places to buy personalised gifts, and is the most likely place for nearly a quarter of respondents (24 percent). High street businesses with in-store personalisation offers were a likely place for nearly a tenth of respondents (eight percent). Younger shoppers are far more willing to spend more on personalised gifts than their older counterparts. On average, 18-34 year olds will be willing to fork out an extra £30 compared to shoppers over 55 over the next 12 months. Stephen Davis, EMEA Marketing Director at Roland DG UK, said: “These might be turbulent times, but the British public does not intend to let the pandemic interfere with their appetite for personalised gifts. Our desire to treat each other in difficult times may well be a factor in the huge projected spend over the
festive period. But make no mistake: the market for gift personalisation is vast, and only set to grow as it becomes easier and faster to source gifts with that personal touch. It represents a lucrative source of revenue for manufacturers and retailers.” “Retailers who are willing to add customisation options to their products, diversify the options they currently offer, and integrate these services online using tools like PersBiz, are sitting on a golden opportunity. The even better news is it’s easy and inexpensive to add personalisation options, from the most simple to the most complex. There are products for every budget to tap into this burgeoning market,” Davis continued. www.rolanddg.co.uk
SNAP PRODUCTS AND THE PEN WAREHOUSE NEW TRENDZ Snap Products and The Pen Warehouse introduce trendz.® Edition II, an all in one solution to market and sell promotional merchandise. Offering print and digital catalogues, end user website and unrivalled marketing support to the trendz community of distributors. Catalogues — A selection of printed and digital catalogues showcasing best selling promotional product ranges in one place. Available with standard, customised or bespoke covers. Guest Suppliers — The catalogues include handpicked guest suppliers from popular product categories including umbrellas, headwear, leather goods, drink ware, crystal and toys. Digital Marketing Support — Comprehensive in-house marketing support and membership to the trendz community, giving distributors a digital pass to exclusive webinars, personalised and ready to go marketing assets, special offers and access to digital catalogues over a range of product categories including eco-friendly, new, writing instruments, PPE and hygiene — all available personalised.
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Bespoke End User Website — Dedicated website platform with customisable content areas for your company logo, colours, contact details and product categories. Helen Dyl, Operations Director at The Pen Warehouse and Snap Products, commented, “We have had the most unprecedented year to date as an industry, however our plans for 2021
remains the same and we’re so excited to launch trendz edition II. She added, “Keep your eyes peeled for more information landing in your inboxes this week. trendz is very much about collaboration and support, and giving our distributors all the tools they need to sell promotional merchandise.” For information email: marketing@pens.co.uk
FEBRUARY 2021 • QUICK PRINT PRO
