MODA MONOGRAM
R AT I O N A L E The reasoning behind this brand extension stems from all the recent growth
measures that the company has made. To further stem growth and brand
loyalty, the company will open its first ever pop-up shop in Soho, New York for the purpose of allowing customers to monogram curated pieces by
several designers. This will not only increase revenues but will also generate buzz for the brand since the monogramming services would be available
for limited time only, from October 15th to January 15th; 3 months only. Customers will also be able to monogram the same items online and through their app. Additionally, depending on demand and popularity, the pop-
up will travel throughout other MODA OPERANDI showrooms worldwide.
