Logo Guidelines
Contents
Idea
4
Color description
5
Black & white, achromatic and negative version
6
Clear space
7
Scaling
8
Forbidden logo usage
9
Typography
10
Logo in use – examples
11
Idea
+
body (smooth & rounded shapes)
4
+
water/wave
swimming (rythm)
Color description
RGB 137/202/181 CMYK 51/0/36/0 Pantone C/ U 3248 Pantone TCX 13-5714 TCX
5
Black & white, achromatic and negative version
Version
achromatic
RGB
CMYK
Pantone C/U
Pantone TCX
198/198/198
0/0/0/30
Cool Gray 3 U
14-4201
Process Black
19-4203
–
11-0601
0/0/0/100 (for small size and texts)
black & white
0/0/0 30/30/30/100 (for bigger logo size)
white (negative)
6
255/255/255
0/0/0/0
(or consult the white color with printing person)
Clear space
2x 2x
Clear space is an area which should be free of any additional elements (graphic, text, etc.). The module is „x” which equals to the 2 widths of the letter “i” in the logo. The clear space should equal 2x on each side.
x
7
Scaling - minimal allowed sizes
Web
Offset /digital
Minimal size for electronic devices
width: 8 mm Screenprint / letterpress width: 10 mm Thermal printing width: 11 mm The given values are suggested – it’s recommended to consult the size with the person who prepares the print.
8
width: 40 pixels
Forbidden logo usage
1. Stretching
Any tries of making logo distortion or changing any logo features can affect adversely for readability and constructional and aesthetic properties, therefore, the following actions are not recommended:
2. Changing colors
1. Stretching the logo in any dimension. 2. Changing colour, using gradients, etc.
3. Rich background
4. Elements on clear space
3. Place the logo on the background which is too heavy, detailed or chaotic. Lorem ipsum dolor sir amet
4. Place any additional elements (graphic or text) on the clear space — see page no. 7.
9
Typography
Font family: Bariol
Bariol Regular
Bariol Light
Lorem ipsum dolor sir amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed maximus varius consequat. Cras magna lectus, volutpat at posuere dictum, tempor eu diam. Praesent vel porttitor lorem. Integer quam urna, suscipit sit amet commodo sed, sollicitudin ut dolor. Curabitur condimentum, felis a volutpat porttitor, turpis erat feugiat odio, varius semper augue ligula a quam. Bariol Light Italic
CMYK 0/0/0/65
RGB 121/121/121
Pantone C/U Cool Gray 9 Pantone TCX 17-0000
10
abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ Text color: If text is connected with the logo, it is recommended to use gray text color.
Logo in use - examples
11
Design: Magic Suitcase Magdalena Koscianska / www.magicsuitcase.pl