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COPYRIGHT @ 2018 MAKAYLA MORTON MAMODESIGN.CO M.A. GRAPHIC DESIGN 2017–2018
This one goes out to all the ladies out there who think it’s too late to pursue their passions. I’m here to tell you it’s not. Don’t waste another second doing something you aren’t fully heatedly passionate about. The past two years have been some of the most challenging and transformational of my life, and I am so glad I took the leap to go back to school and present this portfolio to you all now.
TABLE OF CONTENTS
PROJECT 1 | PAGE 3
FOR HER
PROJECT 2 | PAGE 21
599 FASHION
PROJECT 3 | PAGE 33
BEGINNING OF THE BUZZ PROJECT 4 | PAGE 45
STELL COFFEE & TEA CO. PROJECT 5 | PAGE 57
LIPSTICK LEADERS
MY TAKE ON DESIGN
As a designer, I breathe life into the work I create. Every design is lively in its own way, which is what makes them all unique. I design authentically for my clients in order to communicate their core messages.
FOR HER KIND Branding
DISCIPLINES Poster
Design, Web Design, Book Design, Event Design
YEAR 2018
51% of our population menstruates. Yet, it’s an awkward and unheard of to speak about it. For Her was a project created to start the conversation on menstruation, in specific reagard to preteen girls. This audience was very important to me becuase in my research I noticed this time was a pivotol point for almost all women. The main design goal was to encourage and motivate a conversation that doesn’t have to be weird. The use of bright colors and relatable photography will make girls feel relatable and motivated to ask questions and talk with their friends. Deliverables for this project focus around the For Her planner, which functions as a school year planner for girls with helpful tips and educating spreads throughout. Supporting designs include a website for further information, advertisement posters, and materials for an annual conference girls and their parents can attend.
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599 FASHION KIND Web Design
DISCIPLINES Web Design,
UX Design
YEAR 2017
Fast and inexpensive fashion is on the rise, along with online retail sites like 599Fashion. com. For websites, especially strictly online only retailers, user experience design is key. I was tasked with redesigning the website based in order to improve overall UX features. My main goals going into this project were to better organize the information into more manageable pieces, and update the overall layout for better flow. Deliverables for this project include desktop, ipad and mobile variations. Pages designed include home page, drop down features, product information, and check out pages.
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THE BEGINNING OF THE BUZZ KIND Book Design
DISCIPLINES Print Design, Layout Design YEAR 2018
Coffee has a rich and fascinating history, but unfortunately it is never presented in a fun, laidback and leisurley way, so many people do not know about it’s nuances. I was tasked with redesigning a book of choice into a coffee table book layout, thus naturally coffee came to mind. My goal for this design was to transform the history of coffee into a fun and page-turning adventure that one could easily devour over their afternoon brew. Full of hand sketched images and beautiful photography, one won’t be able to put it down. The deliverable for this project was a hard bound coffe table sized book.
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STELL COFFEE & TEA CO. KIND Web Design
DISCIPLINES Web Design,
UX Design
YEAR 2018
We all have our go-to coffee shop to check off our to-dos or meet a friend for an afternoon pick me up. I was tasked with redesigning my local favorite coffee shop’s website for better user experience. My main goal was not only to amplify the user experience, but to visually communicate the welcoming, communityfocused and quality vibe of Stell’s. Deliverables for this project include desktop, and mobile variations. Pages designed include home page, drop down features, about and contact information, and shop pages.
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LIPSTICK LEADERS KIND Event Marketing Design
DISCIPLINES Print Design, Web Design, UX Design
YEAR 2017
Sexism and ageism is still a very real issue in our society. Lipstick Leaders is a group that meets to discuss these topics and motivate women to stay strong in their business endeavours while also getting to network once a month. My goal for this project was to empower women to join through bold and motivating visuals and writing that packs a punch. Deliverables for this project include a poster series, informational booklet, and website design.
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THANK YOU.
MAKAYLA MORTON MAMODESIGN.CO M.A. GRAPHIC DESIGN 2017–2018 COPYRIGHT @ 2018