Branded Kenyan product from Osho Chemicals with the Mark of Identity
Strategic Objective 2: To Develop and Diversify Kenya’s Export Markets Under this strategic Objective, the Agency seeks to widen Kenya’s export markets in addition to the traditional ones. This includes access to traditional markets by Kenyan export products that the Country has never exported to such markets before. In the year under review, the Agency achieved the following:
a) Market Research Through a number of criteria including gravity model, export performance, strategic location in accessing neighboring markets, existence of Kenyan Embassies in the market, existence of preferential trade arrangements and prioritization of the market in the Integrated National Export Development and Promotion Strategy, twenty two (22) markets were prioritized as summarized below. No.
Market
1
Pakistan
2
3
4
5
6
7
8
9
32
Uganda
Tanzania
United States of America
United Arab Emirates
Netherlands
United Kingdom
Rwanda
China
STATUS
Exports in 2018 (USD Million)
Untapped Potential (USD Million)
Target (USD Million) as at 2023
610.81
179.90
790.71
586.23
293.70
467.32
345.58
457.69
396.75
176.13
109.90
Brand Kenya | Export Kenyan | Build Kenya
111.60
104.80
431.60
92.60
409.30
150.60
105.60
53.80
697.83
398.50
898.92
438.18
866.99
547.35
281.73
163.70
