Fresh Ideas and Hot New Products from MUD Cosmetics 2017 was a year of sustainability, innovation, and artistry for MUD Cosmetics. We continued to lessen our imprint on the environment by implementing refillable containers and eliminating many of our single-use compacts. We reduced our reliance on animal products by moving entirely to new high-performing synthetic fibers for our brush line. In the coming year, brow creams and a new stackable palette system will join our line, and unique original artwork will adorn our product collections.
HELLO, REFILLABLES
GOODBYE, NATURAL BRUSHES
Last year, we began the process of eliminating our single-use compacts for
In the past, make-up artists thought the best
eye colors, cheek colors, cake eyeliners,
powder brushes were made with natural
and correctors, and introduced refillable
hair. In fact, most artists could not imagine
compacts. The magnetized base allows
using anything else. Today, we are fortunate
you to drop the product-filled pan directly
to have high-end synthetic fibers that can
into the compact. Each pan is sold in
be used in place of traditional natural hairs.
a lightweight recyclable clamshell that
Our 600 series brushes are made from a
contains far less plastic than the old
proprietary blend of superior quality synthetic
compacts. Once the product has been
fibers. They are 100% vegan and have an
used up you can toss the pan into the
ultra-soft feel. These brushes inspired us to
recycle bin, and the concept of reducing
move forward with replacing our entire line
waste is complete. In addition, our new
of natural hair brushes. This special blend
Universal Palette is eco-friendly. This palette
of synthetic fibers mimic natural hair so well
is made from paper and has an open
that many of our instructors and make-up
format so you can place a variety of pan
artists prefer them to the original versions.
sizes in the unit.
They provide a more consistent and reliable fiber source, which makes them an ideal solution to the ever-changing availability of natural hairs.
64
