6. Personas

I came up with the three distinct personas to represent the individual real estate brokers in recent days.

6.1 Persona 1:

Muthukumar (Age 42)

He is a part time temple priest in a small town in tamilnadu. He did HSC(+2) and now he works as morning time temple priest for 3 roadside temples. His work time is from morning 5.00 am to 9.00 am. and in special occasions in the evening. In remaining time he works as real estate broker. He can operate smartphone and uses whatsapp mostly. He learnt to use whatsapp from his son while he was in home for summer vacation.

After his priest job, he will go to home and start to think about that day’s task. He is very poor in organising & planning the tasks. He will travel a lot to meet customers and spends a lot in taking photocopies of legal documents. He have only bicycle and travels to site by the customer’s vehicle or by bus. The sub-registrar office & document writer office is too far from his house to manage the official tasks.

6.2 Persona 2:

Balu (Broker balu) (Age 38)

He is a political party member in tamilnadu. He did HSC and works as real estate broker for around 10 years. His works starts from 8.00 am and he will return back to home at 9.00 pm. His political contacts make customers to trust him much and also he got in to the network of fellow individual real estate brokers.

He normally uses pocket notebook as utility tool for his business. He have the important contacts in his notebook which had political party symbol in the cover. He will change new notebook once in two months. He misses some contacts from old pocket books, as he can’t carry all of them. He will rewrite the important contacts from old to new pocket book.

Sometimes, due to heavy rains, pocket book will be damaged. He might write the wrong contact number or miss the digits in hurry. He might get confused with same name and different contact number. He has smartphone and usage is less. He believe in calls and not text messages as it looks passive. He forgot the postponed schedule and important dates except registration date. (As he get payment after registration). If he goes to political party work and it was difficult to reschedule the tasks.

6.3 Persona 3:

Sakthivel (Age 40)

He is a full time real estate broker. He have rental house. From that, he gets monthly standard income. He uses smartphone. His daily routine starts from tea shop nearby.

There, he think about that day’s tasks on meeting with customers, field visit. He have contacts with tea shop owners near every land/plot areas who are the informers. He used to travel a lot for field visit. He shows at least 15-20 sites for a customer.Most of the time, he will get customers in parallel and it is difficult for him to handle all at a time. He will delay or postpone the tasks such as meeting with sellers, visiting new site etc.due to workload. Due to this, he lost many customers.

Even though he have a fellow broker’s network, it is so hard to maintain the information about customers they share in the call and in whatsapp group. The whatsapp group gets loaded with info and difficult to organize it. He uses whatsapp as he found that customers are easily accessible through it than phone calls.