6. Personas: I came up with the three distinct personas to represent the individual real estate brokers in recent days.
6.1 Persona 1: Muthukumar (Age 42) He is a part time temple priest in a small town in tamilnadu. He did HSC(+2) and now he works as morning time temple priest for 3 roadside temples. His work time is from morning 5.00 am to 9.00 am. and in special occasions in the evening. In remaining time he works as real estate broker. He can operate smartphone and uses whatsapp mostly. He learnt to use whatsapp from his son while he was in home for summer vacation. After his priest job, he will go to home and start to think about that day’s task. He is very poor in organising & planning the tasks. He will travel a lot to meet customers and spends a lot in taking photocopies of legal documents. He have only bicycle and travels to site by the customer’s vehicle or by bus. The sub-registrar office & document writer office is too far from his house to manage the official tasks.
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