BY: MANSI GUPTA
01 About the project To design an app of your choice. Find a concept which has not been explored much.
About the app This app allows you to see all the sustainable clothing made by different companies under one roof. There is no longer a big procedure needed to safe your environment.
02
INTERVIEWED 20 CUSTOMERS
USER RESEARCH To do complete research on the project I went through the various steps which helped me understand my user well. The steps included are listed below.
40%
N0
10%
YES
30%
SOMETIMES
20%
MOSTLY
30%
70% YES N0 Are you aware of sustainable products?
Do you donate your products to companies that aim to recycle it?
30%
MAYBE
- Sell to garbage guy - Throw in dustbins - Donate - Give to maids - Use as old cloth for dusting - Give for recycling to brands who collects
YES
70%
If not buying sustainable products would you like to buy them in future?
What do you do of the products which you don’t wanna use? 6 5 4 3
10%
2 1
MAYBE YES
4%
9%
10%
32%
25%
20%
90%
How many sites do you visit to before buying Would you like to donate your old products for sustainable products? recycling if you are not?
USER PERSONAS
NEENA SHARMA
VEDIKA TRIVEDI
ANURAG SATIJA
" Waste recycling is most important”
" Action towards a better future”
" Awareness creates consciousness”
Cares about recycling the material a lot. Segregates waste into three different types of bin to insure it’s effecient recycling. Cares about clothing a lot. Ensures effecient usage of each of her clothing.
Cares about a better future. Has studied a lot about how recycling products and clothes are changing the womorrow. We should respect materials and use them till it’s last stage rather than wasting them.
Awareness about the world and what’s happening around creates consciousness about your environment. For it’s betterment people take small steps. Even clothes are nowerdays recycled. Why not them?
FRUSTRATIONS Wastage of material People not conscious of recycling Search various websites for recycled wear
FRUSTRATIONS Wastage of material People not conscious of recycling Clothes needed everytime why not recycled one
FRUSTRATIONS People not disposing off garbage Garbage causes infections Buying so many clothes why not recycled one.
Problems
Solution
After taking a short interview of people problem that came were that there is not a single platform where all clothing are sustainable. Wandring across various website looses the interest. Also, there is not much described about how the clothing is sustainable.
The app now solves the problem by bringing all the brands under one roof who are working towards sustainable clothing. Making easier for people to by a specific category “ SUSTAINABLE CLOTHING” and making people aware who don’t know what is sustainable clothing and which brands are working on it.
03 DEFINE AND IDEATE Before designing (awared of sustainable clothing) Going on various websites of brands
Looking for sustainable products
Before designing (unawared of sustainable clothing) Shop new products without caring for sustainability
Throw off when not in use
After designing
Sustainable products available under one roof
Creates awareness on sustainability
All brands working on sustainability under one roof
Donate your old products and get discount after certain period
LOGO VARIATIONS
FINAL LOGO
HIGH FIDELITY WIREFRAMES
10:30
Airtel
100%
SHIRTS AND T-SHIRTS
Round neck T- shirt
1
Rs. 399 S
M
L
10:30
Airtel
100%
Airtel
10:30
100%
Round neck T- shirt
Airtel
10:30
Airtel
100%
PAYMENT OPTIONS S M
Round neck T- shirt 1 Rs. 399 REMOVE S
10:30
100%
ORDER PLACED
10:30
Airtel
100%
DONATION
Get notified
Round neck T- shirt Rs. 399 S
Thanks for placing your order and contribu ting towards sustainabili ty...
HOW DO YOU HAVE?
1
L Address for pickup
Cash on delivery Rs. 399
NET BANKING A plain cotton t- shirt, with a slightly wider neckline. Short sleeves with seems stiched. 100% Cotton t- shirt with 45% recycled cotton.
PROCEED
ONLINE PAYMENT WALLET
Order details will be shown here CONTINUE
8 points will be added CONTINUE
Redeem for discounts
NOT NOW
04 TYPOGRAPHY AND COLOR Typography
A ABCDEFGHIJKLMNOPQRSTUVWXYZ
Color
