UI UX Project on Zomato

Page 1

BY: MANSI GUPTA


01 About the project This is the project that was given to me by my college professor under the ui /ux subject in which we had to redesign an app.

About the app This redesigned version of the app will help you manage your home delivery orders well.


02 USER RESEARCH To do complete research on the project I went through the various steps which helped me understand my user well. The steps included are listed below.

Questionnaire and Analysis INTERVIEWED 40 CUSTOMERS NORTH INDIAN

ORDERING TIME OF CUSTOMERS 15% - 12 PM TO 5 PM 15% - 5 PM TO 8 PM 60% - 8 PM TO 10 PM 10% - 10 PM TO 12 AM

SWEET DISHES

30 25

5%

FAST FOOD SOUTH INDIAN

35

15% 5%

20 15 10

CONTINENTAL

10%

ITALIAN FOOD

10%

5

MEXICAN FOOD

5%

PREFERENCES OF ORDERING

BOOK A TAB LE

6

5

10%

NIGHTLIFE

7

CHINESE FOOD

40

DINING

4

25%

RK

8

HEALTHY FOOD

FOOD @ WO

3

9

45

P

2

10

50

15%

SELF PICKU

1

RY

12

HOME DELIV E

11


12

11

1 2

10

8

4 7

6

5

5 MINS 40%

11

1 3

9 8

4 7

6

12

5

10 MINS 40%

YES - 33.3%

1 2

10

2

10 3

9

12

3

9 8

4 7

6

5

15 MINS 20%

OFFERS

11

NO - 16.7% ALWAYS - 11.1% SOMETIMES - 38.9%

HOW MUCH TIME DOES IT TAKE TO ORDER DO OFFERS CHANGE YOUR MIND 5 MINS

10 MINS

15 MINS

- Order pre decided - Open the app - Search their restaurant - Order the item - Apply discounts - Pay via cod or online wallet

- Order not decided - Open the app - Scroll down and see various restaurants - See various food items - Select 5 of them - Takes time to decide - Decide one of them - Pay via cod or online wallet - Order placed

- First time user - Open the app - See the interface - Navigate the options - Then visit the discounts - Decide upon what to have - Time taken in signing online wallet - Order not decided - Opens the app - Scrolls down and see various offers - Select among which offer gives more benefit - Then gets confused among various food items - Then selects one among so many - Pay via cod or cod

REASON FOR DELAY IN MAKING ORDER TOO MANY OPTIONS TO CHOOSE FROM. I AM NEVER CONFUSED I DESCIDE EARLY. IT’S RARE WHEN I AM CONFUSED. I DON’T KNOW WHAT I WANT TO HAVE. I SEE TOO MANY OPTIONS. I WANT TO EAT EVERYTHING. WHEN I DON’T FIND MY CUISINE . FIRST TIME USER. PROBLEM TO UNDERSTAND.


USER PERSONAS


Problems Respondents indicate that they have problem in wasting food, they are not able to find particular cuisines, lack of reviews, complicated apps, lack of pictures of dish and delayed order making.

Solution The app now solves the problem of time taken while ordering for an old customer as well as the new one by providing the food categories. Now, the serving quantities, pictures of each dish and reviews per dish will also be initiated.


03 DEFINE AND IDEATE Riya Malhotra’s Storyboard

Before Redesigning

Working whole day

Difficult to cook

Working whole day

Difficult to cook

Difficulty in find her favourite cuisine

Takes lot of time to find her cuisine

After Redesigning

Giving food categories makes it easier

Saves time


Naina Singh’s Storyboard

Before Redesigning

Goes to college

Works part-time

Sees lot of offers of various types

Takes lot of time to find offers on just fast food

Goes to college

Works part-time

Get offers as per your choice (fast food)

Saves time

After Redesigning


USER FLOW SPLASH SCREEN

HAVE AN A/C

Skip

Continue with Facebook

CATEGORIES

RESTAURANTS

OFFERS

FILTERS

Continue with Google Continue with Gmail

BASKET

NORTH INDIAN

BILL

SOUTH INDIAN FAST FOOD

RING THE BELL

CHINESE CONTINENTAL FOOD ITALIAN FOOD

ONLINE PAYMENT

ORDER CONFIRMED

HEALTHY FOOD MEXICAN FOOD ALL

ORDER PREPRATION SCREENS

REVIEWS


LOW FIDELITY WIREFRAMES Splash Screen

Confirm location

Login page

Selected category

Categories option

Filters

Location search

Restaurant menu


HIGH FIDELITY WIREFRAMES Splash Screen

Confirm location

Login page

Selected category

Categories option

Filters

Location search

Restaurant menu


Selected dish

Order confirmed

Basket

Food being prepared

Basket + Price

Track order

Options

Payment method

Food delivered

Reviews


04 TYPOGRAPHY AND COLOR Typography

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Color


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