BRAND LOGO The company’s home state of Bavaria was also to be represented on the company logo. The quarters of the inner circle on the BMW badge display the state colors of the State of Bavaria – white and blue. But they are in the inverse order.
The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.
THE KIDNEY GRILLS
BMW's kidney grille is such a distinctive design element of the brand's models that it's hard to picture a product from the company without these dual openings at the front. It's now an iconic element for the firm's styling. The famous design detail has changed many times since 1933, and it has only become bigger and bigger in recent years. Just look at the forthcoming BMW 4 Series for the best example.
Designer Fritz Fielder used this split design as a way to improve the 303's aerodynamics. His decision kicked off a legend that has continued to appear on BMW's machine. Over time, the iconic grille has changed in height, width, shape, and position, but those who see it know at a glance that the car is a BMW.
The BMW 328 Makes Itself Known on the Circuit The BMW 328 was among the cars that first made the BMW brand (and its grille) known in Europe because of its success in racing.
The style became more famous on the luxurious 327, and the look remained largely intact through the 1940s. In the postwar period, there were the 501 and 502 models that reproduced kidneys with a few changes. On the 503, things started to change when the shape shrunk in height.
On the 507, The Face Widens In 1956, the 507 brought a complete revolution to the kidney grille. The spectacular sports car with a design by Albrecht von Goertz boasted a pair of short, yet wide horizontal opening that created an integral part of the styling between the headlights.
The BMW Z8 with a design by Henrik Fisker under the supervision of Chris Bangle brought the 507's styling back with a more modern appearance. The similarities are obvious, yet don't go so far to make the Z8 look too retro.
The Gradual Evolution of the Conjoined Kidney Grille In recent years, BMW's designers have tweaked the design to incorporate a horizontal line joining the headlights to the grille. You can see this element on the latest 3 Series, 5 Series, and 8 Series. The i3 adapts this look into a smaller size because it does not need air to flow to the engine. With the i8 and latest Z4, the firm stretched the shape to occupy a larger horizontal area of the front end
Increasingly Large Over the past ten years, BMW teased the motoring world by showing concepts and even some production cars with an slightly evolved take on the kidney grille.
With the 2018 BMW X5, the designers enlarged the openings horizontally and vertically. Using chrome for the uprights made them even more visually distinctive. So far, the 2019 7 Series and X7 are the most obvious expressions of this styling cue, but we know that more models like this are on the way.
Back to the 328 for a Vertical Grille In 2011, the BMW 328 Hommage concept debuted showing a modern take on the classic model. Part of its design was a large, vertical grille that ran from the tip of the hood nearly to the ground. With the upcoming 4 Series, we are seeing the company incorporate this cue into a production vehicle.
Back to the 328 for a Vertical Grille In 2011, the BMW 328 Hommage concept debuted showing a modern take on the classic model. Part of its design was a large, vertical grille that ran from the tip of the hood nearly to the ground. With the upcoming 4 Series, we are seeing the company incorporate this cue into a production vehicle.
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