Manufacturing Global - August 2015

A u g u s t 2 0 15

manufacturingglobal.com

Forget IoT, Everyone Is

TALKING ABOUT IoE

TOP 10 Questions To Ask Before Embracing IoT Technology CLOUD TECH The Difference Between Global Success & Failure

Special Report: TOSHIBA

EDITOR’S COMMENT

It’s all about the Internet of Everything H E L L O A N D W E L C O M E T O the August

Issue of Manufacturing Global, we have another strong instalment for you this month.

Our cover story this month is a feature which explores the interesting nuances between the Internet of Things and the Internet of Everything, and how embracing the latter has the potential to grow businesses in unexpected ways.

Kicking off this month’s company reports is an in-depth look at how world-leading consumer and industrial goods leader Henkel manages its supply chain. We also explore how the Al Ruqee Group delivers the finest pre and post sales support for industrial goods in the Middle East.

This issue also offers an exlusive piece by Neil Bromley: Toshiba’s B2B Business Unit Unit Director for Northern Europe.

Our other features explores the potentialities offered to a business if it adopts cloud storage technology. Last but not least, we reveal the Top 10 questions to ask before embracing IoT technology.

Enjoy the Issue John O’Hanlon Managing Editor John.O’Hanlon@wdmgroup.com 3

CONTENTS

Features TECHNOLOGY

12

Cloud Technology Is The Difference Between Global Success And Failure

Forget Iot, Everyone Is Talking About Ioe

20

6

Questions To Ask Before Embracing IoT Technology 4

August 2015

Company Profiles EUROPE

30

30 Toshiba

MIDDLE EAST 38 Al Ruqee Group

Toshiba Anfacer

52 OMIFCO 64 Henkel

BRAZIL

84

76 Brunswick 84 Anfacer

LATIN AMERICA 92 Graham Packaging

64

104 Tecnoglass

76

Omifco

52

Brunswick

92 Graham Packaging

38

Al Ruqee Group

Henkel

104 Technoglass

PEOPLE & SKILLS

How The Internet of Everything will create new, generative business value – and in the most unlikely areas

Forget IoT, Everyon TALKING ABOUT I W ri t t e n b y: A B I G A I L P H I L L I P S

ne Is IoE 7

PEOPLE & SKILLS ADVANCED SENSOR TECHNOLOGY connected to the so-called ‘Internet of Everything’ (IoE) is forging unusual business relationships between companies, and generating entirely new forms of value.

Mihail Botez, IoT Strategic Product Sales Specialist at Cisco and Vishal Barapatre, Chief Technology Officer of In2IT Technologies, reflected on these new opportunities at a recent joint event held in Johannesburg.

Botez noted that aircraft manufacturers are embedding sensors in the tails of airplanes that can pick up sophisticated meteorological data. This information, generated “naturally” while a plane is simply going about its normal business of flying passengers around at 40,000 feet, can then be sold to weather services to inform their predictions.

However, the newly-created value stream doesn’t stop there. Once the data from the aircraft sensors has been combined with other sources to predict local, short-term weather forecasts, that information can be further sold-on to insurance firms.

Knowing that hailstorms are on their way to a certain area can trigger an SMS from the insurer to the relevant 8

August 2015

customers, suggesting they put their cars undercover, for example.

This kind of value-creation is what economic scientist and writer Umair Haque terms ‘next-generation business advantage’ – something that is not simply competitive, but “generative” i.e. the creation of new value that does not involve the repl acement or destruction of other forms of value.

Creating unique business opportunities According to In2IT Technologies South Africa, technology is the lynchpin in achieving this. Using crowdsourced, sensor-generated information that is plugged into the sprawling new web that we refer to as the IoE, companies can share and

‘Up to 50 billion connected sensors, devices, machines, and people are expected to comprise the IoE in the year 2020’

F O R G E T I O T, E V E R Y O N E I S TA L K I N G A B O U T I O E

sell rich information and create unique business relationships that previously would never have been possible. Much of In2IT Technologies’ research into the IoE has uncovered new streams of value and new business opportunities for companies in every sector. Barapatre highlighted the importance of partnerships with leading players like Cisco, in realising the promise of the IoE.

The connected world Therefore, what is the current state of the IoE? Botez points to the following statistics: there are already 13 billion connected ‘things’ in the world (including humans), technology is already powering 80 percent of business processes, and more data has been generated from these connections in the past year, than in the past 5,000 years.

Up to 50 billion connected 9

PEOPLE & SKILLS sensors, devices, machines, and people are expected to comprise the IoE in the year 2020.

In these heady times where we scramble to connect every conceivable type of device, business leaders will look to the IoE to create these new value streams (such as the aircraftweather service-insurer example), and to power all decision-making. Botez says much of the growth in Big Data and connected devices will stem from a strong desire from business executives to base their judgement on tangible

10

August 2015

data science. Rather than relying on the old forms of ad-hoc information, research, and gut instincts that are extrapolated outward; today one can find concrete statistics that inform every decision.

Merging consumer and industrial applications For the time being, the two distinct landscapes of ‘consumer’ and ‘industrial’ will evolve in parallel,

F O R G E T I O T, E V E R Y O N E I S TA L K I N G A B O U T I O E

‘When connected sensors and devices truly take hold over the coming years, this concept will start playing out as business realities and opportunities among firms everywhere in the world’ with limited engagement between the two. In the consumer category, the dominant trends involve wearable and tracking devices that measure our health, assess our lifestyles, and improve our productivity. In the industrial category, complex connections are being created between machines, devices, systems and even between companies that improve efficiency, quality of output, and better respond to market demands.

Barapatre believes that to capitalise on the magical possibilities in both the consumer and the industrial stages, massive infrastructure investments are required to capture, integrate, share and understand all of this Big Data.

Botez explains that the IoE has unique and extremely intense network design requirements, and a complex set of security challenges that need to be addressed before these new forms of ‘value’ can truly start being extracted

on a grand scale.

The shift in thinking, he explains, takes us away from the old models of network silos for different applications, vendor lock-in, masterslave communication systems, and limited connectivity options. In the new, converged world of network design, we will benefit from scalability, traffic optimisation, ruggedisation, flexible form factors, end-to-end portfolio support, validated design, and high levels of security.

Therefore, the concept of creating ‘generative business value’ (new business opportunities unlocked within seams that previously didn’t exist), may remain a philosophical one for the time being. However, when connected sensors and devices truly take hold over the coming years, this concept will start playing out as business realities and opportunities among firms everywhere in the world.

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TECHNOLOGY

CLOUD TECHNOLOGY Is The Difference Between Global Success And Failure

Taking advantage of the cloud for true global manufacturing W r i t t e n by: AB I G A I L PH I LLI PS

13

TECHNOLOGY

A RECENT IDC survey formalis ed information that you already may know: manufacturers are well on their way to a “cloud also” or “cloud first” transition for IT services. In fact, 41 percent of U.S. manufacturing respondents said that they were accessing most of their IT services through the public cloud. In this day and age, both manufacturing and the supply chain partners need to be more integrated, connected and converged.

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August 2015

However, making the switch to the cloud is easier said than done, and for many companies, the biggest issue is in not knowing what trends will work best for your enterprise, and trying to implement them all at one time. In order for manufacturers and supply chain stakeholders to stay competitive in 2015 and beyond, it is imperative to begin implementing cloud solutions in a fashion that enables them to more easily collaborate with

CLOUD TECHNOLOGY

percent are using the private cloud to handle two or more applications.

Most companies (61 percent) are employing what is commonly referred to as a “cloud-also� approach, which means that the cloud is the choice for new IT initiatives, but that some legacy systems are maintained.

Additionally, it is noted that both enterprise and industry clouds will be the main source of access to new information, technology resources and operational support, making it the de-facto standard for new operations and initiatives.

partners, customers and agencies.

Manufacturing Global speaks to Evan Puzey Kewill to understand why manufacturers need to embrace this technology if they want to remain globally competitive. His industry analysis is outlined below.

Where the cloud is now According to IDC, 66 percent of manufacturers globally are currently using the public cloud, while 68

The numerous advantages of cloud computing Cloud computing has many obvious advantages for the manufacturing and supply chain industries. IT leaders increasingly rely on the cloud for flexibility and to more quickly deliver IT services in a cost-effective manner.

Solutions running on the cloud help to automate the supply chain and eliminate processing errors, and also offer the high-quality level of service that customers expect. Cloud-based solutions also help manage multiple partners, and allow transportation data and stats to be housed in 15

TECHNOLOGY one place. And, perhaps most importantly, the push to the cloud will facilitate convergence which creates standards across individual functional domains and integrates internal and external processes to break down silos, making true collaboration one-step closer to reality.

Taking advantage of the benefits of the cloud One of the main ways in which the cloud will bring significant value to the business is allowing manufacturers to make use of data for the sensors

‘The cloud is helping allow ecommerce standards to emerge, making it easier for partnerships to take shape, especially in the case of manufacturing’ 16

August 2015

that are connected to various aspects of manufacturing operations through the Internet of Things. This information is most valuable if it can be accessed and analys ed in real-time in the cloud, so that various organizations and even partners have the same real-time access to the data. In a time when so much of business is demand-driven, the cloud will require transparency and end-to-end visibility but at the same time enable the customer and reap the benefits of this new expectation.

While transitioning to the cloud a hybrid approach is one that can make it easier, as the elevation of enterprise and legacy class systems into the cloud lowers the upfront IT cost and support, allowing on-premises technology to be replaced by cloud as business needs change. Additionally, the cloud will allow for a more robust integration with supply chain partners, as it becomes commonplace to adopt cloud-based IT solutions.

Connecting partners to every facet of the supply chain in the cloud is truly what will enable total supply chain convergence, and will also permit processes to be managed electronically and order fulfillments to happen at a much faster rate.

CLOUD TECHNOLOGY

Cloud-based solutions make integration and collaboration more attainable Another major, but often-overlooked benefit of the cloud is the ease of ecommerce partnerships. The cloud is helping allow ecommerce standards to emerge, making

it easier for partnerships to take shape, especially in the case of manufacturing. The cloud also allows for the needs of these partnerships to be better addressed. For example, implementing the cloud through the entire supply chain and manufacturing process means that shippers,

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TECHNOLOGY

retailers and large 3PLs all have the flexibility to use the multimodal transportation partners they need to keep their supply chains moving.

Using cloud technology that promotes collaboration would give real-time assessments and analysis of any disruptions to the process, such as bad weather, traffic or delays, and live-time course correction to ensure shipments get to their end location on time and with no additional fees.

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August 2015

The flexibility, visibility and cost effectiveness that cloud-based solutions provide can prove to be the biggest benefits to many enterprises.

If you haven’t made the switch, it’s time The time is now to make the switch to cloud-based technologies and the key to doing so is determining how your stakeholders are able to best collaborate with you via an

CLOUD TECHNOLOGY

‘The use of the cloud delivers the benefits of transparency, endto-end visibility and the maximum potential from partnerships.’

on-premises solution or through the cloud. In many cases, the answer is both for now, as companies get up to speed with using just cloud technologies. Either way, the use of the cloud delivers the benefits of transparency, end-to-end visibility and the maximum potential from partnerships. Ultimately, all of these benefits boost productivity and have a positive impact on the company’s bottom line.

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TOP 10

Questions To Embracing IoT

EMBRACING IOT TECHNOLOGY

o Ask Before oT Technology

21

TOP 10 While the opportunities for embracing IoT are incredibly exciting, it is essential that manufacturers ask the right questions from the beginning when identifying and executing an IoT strategy says Mark Lee, CCO of Intamac, an IoT enabler and innovator with over a decade of experience in this sector.

W r i t t e n b y : A B I G A I L P H I LLI P S

IoT is a relatively new sector where best practices around things like security are constantly evolving and certainly not widely adopted across the industry. This means manufacturers have to be extremely careful when developing their IoT strategy and selecting an IoT technology partner.

Asking important questions about security, reliability and customer experience from the beginning is essential in order to avoid potentially disastrous consequences in the future.

“A classic example is consumer products being shipped with ‘username’ and ‘password’ as the default login settings. In most cases the user won’t change these, either because they aren’t 22 August 2015

aware or because the product doesn’t prompt them to do so. As a result, the user is automatically vulnerable to attack and it is from small errors like these that the IoT’s ‘insecure and hackable’ reputation was born,” explains Mark Lee, CCO of Intamac.

While Mark does acknowledge this reputation, he says that in Intamac’s experience, by rigorously scrutinizing your strategy and solution architecture, manufacturers are able to successfully develop and bring exciting new connected products and services to market.

Mark shares his top 10 tips for manufacturers with Manufacturing Global:

QUESTIONS TO ASK BEFORE EMBRACING IOT TECHNOLOGY

01

Value Proposition

Have you considered what the added value of connecting your products is, and is it meaningful?

The IoT industry is littered with examples of gimmicky products, with tenuous business cases.

The usual rules apply: ‘Does connecting the product solve a real problem it didn’t solve before it was connected or add value in some other way?’ If you are increasing productivity, adding useful functionality, reducing maintenance and repair costs, or providing something people don’t already have then chances are that you will have a solid business case and a viable connected product.

03

Data

By 2016 53 percent of manufacturers will offer smart products, but the biggest gamechanger for these companies will arguably not come from the added product value, but from the data created by the end-user. Companies considering an IoT strategy must ensure this information is collected, and used to discover deep and meaningful insights into the end-user, their behaviors and how they use the product, to drive product development.

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TOP 10

02

Security

Remember it is your company’s brand reputation that will suffer if there are problems with security, personal data breaches or similar, not the reputation of your IoT technology provider. Contract provisions to penalize the supplier are possible but this is unlikely to fully offset the damage to your brand reputation. As a result, you need to know that the technology and your provider has a quality reputation within the industry, and uses best practices such as encryption and locking down communication to minimize the risk of a security breach to the greatest extent possible.

24 August 2015

QUESTIONS TO ASK BEFORE EMBRACING IOT TECHNOLOGY

05

Scalability

While you might not need a cloud infrastructure resilient enough to cope with millions of users now, it is possible that you will in the future.

How easy will it be to scale your cloud and will it still be cost effective? These questions need to be addressed from the beginning to ensure a complete rebuild is not required at a later date.

04

Business Model

Implementing IoT technologies also creates the opportunity to modify your current business model to incorporate services with a regular revenue stream, or potentially new markets, products or partnership opportunities for extra value services. Make sure you have considered all the options, and have the technology in place to do so before you launch your product.

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TOP 10

06

07

User install

When a consumer buys a new product they want it up and running as soon as possible, and while it may be easy to create something that technically works at proof of concept or lab stage, it can be painful for the user to set up and use in the real world if the right design steps aren’t taken.

Make sure you do thorough trials of your product before launch and be open to the feedback you receive.

26 August 2015

Reliability

It is important that your connected products work as reliably as your unconnected products. This isn’t only about risk of reputational damage. Depending on what the connected product is, the consequences of poor reliability could be serious (for example, a remotely controllable lock that you are unable to unlock). Ensure you have a reliability feedback loop to confirm a product has acted upon a message when it has received it. Without this you have no way of knowing if your command (unlock/ lock etc.) has been received and acted upon. The technology in your product has to work every single time without exception.

QUESTIONS TO ASK BEFORE EMBRACING IOT TECHNOLOGY

08

User experience

We live in a world where there ‘has to be an app for that’. Consumers want to control their technology from their smartphones and expect this functionality. However, consumers will judge you on the user experience of the app, rather than the technology itself. Have you considered building an app? And, if so which functions would be of value to include on it? Make sure the user experience is clean and simple to ensure easy usability.

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TOP 10

09

No Internet?

People often ask what happens to IoT when there is no Internet, and it can be extremely inconvenient if simple things like turning your lights on and off won’t work because your Internet is down. This issue is pronounced in IoT security systems, when the house can effectively be blind without the Internet. You need to ensure architecture is in place to prevent these issues. For example, Intamac’s technology features ‘distributed intelligence’ which means its partners’ products are resilient to loss of Internet connectivity, allowing them to function autonomously.

28 August 2015

QUESTIONS TO ASK BEFORE EMBRACING IOT TECHNOLOGY

10

Data efficiency

A significant part of the rational for connecting products is to collect and analyze data, such as diagnostics, usage or performance. It is easy to take the view ‘we will collect as much data as we can and crunch it in the cloud’, but it is important to consider the cost and other ramifications of this approach, both for the user and you. Remember, the more data you collect, the greater the cost. It is important therefore to have an efficient data management system in place, so that only useful data is collected and that this process is intelligent and optimized.

SUMMARY In conclusion, Mark Lee, CCO of Intamac “The most important thing to remember is to choose your IoT technology partner carefully, and then plan, test and refine your connected product for as long as is required before you bringing it to market, as it is your reputation that is on the line if something goes wrong. Having said that, this industry is moving quickly, and manufacturers need to take this opportunity seriously. To be left behind could be highly costly to a manufacturer at this exciting and revolutionary time for the industry.”

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Driving Your Business Through The Mobility Era Written by: Neil Bramley Produced by: James Pepper

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TOSHIBA

Toshiba’s Neil Bramley looks at security, cost and reliability factors affecting SME decision making when considering mobile solutions for their business

The Author

Neil Bramley European SMB Director at Toshiba Europe

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August 2015

T

he rise of mobility is the most prevalent and consuming change for businesses to manage today. A number of factors, from technological innovation such as cloud and security considerations to economic recovery, are contributing to this transformation across European companies.

A key consideration during this period is making sure that your business invests in the right hardware, services and software to enable staff to work efficiently, regardless of whether they’re office-based or on the move.

Move away from consumer-grade solutions According to SMB Group, over 60 per cent of SMBs believe mobile solutions are critical to the business1– however, it is employees wanting to use familiar devices that is the significant catalyst in driving consumer device uptake within BYOD strategies.

But SMBs face a variety of challenges that differ to those of consumers, and devices need to meet these security, connectivity, reliability and image stability requirements that aren’t always considered within the build of a typical consumer product.

Instead, devices designed specifically for the mobile era of business, such as Toshiba’s lightweight Portégé Z20t 2-in-1 laptop and tablet, have been created with these factors taken into account, providing tools truly designed to meet business needs.

Security and reliability are key Smaller businesses often do not have the inhouse IT support to provide advice or backup equipment, and any time offline will have a large impact on productivity and the ability to serve customers. With this in mind, SMBs should make sure they buy from a reliable brand that has a strong focus on customer support and creating products with reliability guarantees – for example Toshiba’s support includes money back and a free repair over the first year2, providing complete confidence to SMBs when it comes to IT investments.

As people become more dependent on their devices and spend the vast majority of their

Portégé Z20t-B is the ideal device for dayto-day business use whether you’re working at your desk, giving presentations, attending meetings, sharing ideas or taking notes.

1) ‘2014 Small and Medium Business Mobile Solutions Study (SMB Group), http://www.smb-gr.com/ 2) Available in selected countries and applicable on eligible models only. Subject to the Terms and Conditions, should your laptop break within one year of purchase you may be eligible to claim a free Standard Warranty repair and a refund of the purchase price. Claims can only be made if the laptop has been registered within 30 days of purchase. Please visit http://www.toshiba.eu/ innovation/generic/reliability/ for full details

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Toshiba recommends Windows.

DETACH FROM WORKING LIMITATIONS.

ATTACH TO 17 HOURS OF BATTERY LIFE*.

PORTÉGÉ Z20t-B

THE LAPTOP YOU NEED. THE TABLET YOU DESERVE. Adapt to any business situation in one click, with the silent, fully-detachable, 31.75 cm (12.5") Toshiba Portégé Z20t-B featuring the new Intel® Core™ M processor. Work up to 17 hours*, breaking free from working limitations, and attaching to complete business freedom.

And with Toshiba’s Reliability Guarantee, you can be assured of uninterrupted productivity**.

Find out more: www.toshiba.eu/z20t

LAPTOP MODE

PRESENTATION MODE

TABLET MODE

Intel®-based 2 in 1s.

A tablet when you want it, a laptop when you need it. *Based on MobileMark 2012. **Terms and conditions apply. See the full details at www.toshiba.eu/reliability. Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. ©2015 TOSHIBA Corporation. Product specifications, configurations, prices and system, component/options availability are all subject to change without notice. Product design specifications and colours are subject to change without notice and may vary from those shown. Errors and omissions excepted.

EUROPE

working lives online, the amount of confidential material being stored on smartphones, laptops and tablets is also on the rise. Data is the most valuable asset for the majority of businesses today and strong security should not be ignored

by SMBs – if a device is stolen, it’s not just the hardware you are losing but potentially a large amount of valuable, business critical information.

Buyers should therefore be considering products that have advanced security measures built in like Trusted Platform Module or as additions such as Toshiba Cloud Client Manager – this level of protection is not required for traditional consumer laptop use, but can give business owners peace of mind that their data and devices are sufficiently safeguarded.

Affordable financing options – making business devices accessible without the upfront costs Despite the advantages of business-built devices, SMBs may not always have the capital to invest in new technology of this sort. At the same time, IT investment is on the rise so it is essential SMBs can embrace new technologies in order to remain competitive. Some vendors offer flexible financing options, removing up-front costs and keeping IT expenditure down. For example, Toshiba’s Buy and Try Satisfaction Guarantee scheme provides purchasing confidence to businesses, 3allowing them to ensure they are fully comfortable with the Portégé Z20t

With Ultrabook™ performance and tablet flexibility in one device, the fully detachable 31.75 cm (12.5”) Portégé Z20t-B for professionals enables you to create or consume content almost anywhere.

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Toshiba recommends Windows.

TRY IT FOR A MONTH ENJOY IT FOREVER. THE LAPTOP YOU NEED. THE TABLET YOU DESERVE. PORTÉGÉ Z20t-B The ultra-mobile Z20t-B with an Intel® Core™ M processor bring up to 17 hours* battery life and allows you to adapt to any business situation with one click.

It also comes with Buy & Try promotion – buy the Portégé Z20t-B with a money back guarantee if the purchased product is not to your complete satisfaction within 30 days**.

Buy now at www.toshiba.eu/Z20T

Supplies are limited

Intel®-based 2 in 1s.

A tablet when you want it, a laptop when you need it.

Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. *Based on Mobile Mark 2012. ** Should you not be satisfied with your laptop within 30 days of purchase you may be eligible to claim a refund of the purchase price. Offer applies to selected Toshiba Portégé Z20t-B models only. Online registration for promotion within 15 days of purchase date required to participate. Further terms & conditions apply. End date of promotion varies according to region, visit toshiba.eu/Z20t for full details.

and understand the productivity and security enhancements it brings to their employees.

If not, they are eligible for a refund within 30 days. When coupled with Toshiba’s Reliability Guarantee programme, it goes to show options are out there to give SMBs complete reassurance during the purchasing cycle and beyond.

The top 25 per cent of SMBs globally are experiencing double the revenue growth and up to eight times the number of jobs created based on their adoption of mobile technologies. 4But as business needs grow, it is equally important mobile working is embraced in the right way – with technology designed for business. IT spend continues to increase globally, so SMBs must ensure they are investing in the products suited to them, providing benefits to support growth – otherwise, they may find themselves on the back foot in an increasingly competitive market.

Company Information INDUSTRY

Manufacturing HEADQUARTERS

Surrey, UK PRODUCTS/ SERVICES

Computer Manufacturing

3) One reimbursement per company, product must be returned in full working order. Terms and conditions apply. Please visit www. toshiba.eu/z20t for full terms and conditions 4) ‘The Mobile Revolution: How Mobile Technologies Drive A Trillion-Dollar Impact’ (Boston Consulting Group and Qualcomm), https://www.bcgperspectives.com/Images/The_Mobile_Revolution_Jan_2015_tcm80-180510.pdf

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Al Ruqee Group The premier product service provider Written by:Sam Jermy Produced by: Mark Atkinson

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AL RUQEE GROUP

The Saudi Arabian based company has diversified and evolved to the point where it is now a key industrial market partner to numerous firms in the Kingdom and wider Arabian Gulf

A

l Ruqee Group has gained a prestigious reputation in the Middle East as the leading pre-sales and after sales support operations for industrial goods, and now enjoys multiple long-term contracts ranging from €300,000 to €5 million.

Founded in 1949 as a general trading business by late Chair Salamat Alikhan, he witnessed the rapid transformation of Saudi Arabia from desert kingdom to modern nation. Since then, technology specialisation has been the basis of the company’s success. This derives from its close cooperation with the world leaders in

Alruqee Technical Service Operations

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August 2015

MIDDLE EAST

Alruqee Showrooms

designing and manufacturing of the state-of-theart industrial products, machinery and equipment reinforced by highly trained staff with specialised skills and industry experience, coupled with professional support facilities and capabilities.

The family run business is made up of seven different business units which contribute to income: Alruqee Industrial Marketing, Alruqee Machine Tools, Alruqee Oil and Gas (ROG), Alruqee Technical Services (Teknoserv), Alruqee Down Steam, Alruqee Tooling (UniTools) and Alruqee Projects. There is also the M-TEK Training Centre which provides Computer Numerical Control (CNC) programming and CAD/CAM software training.

Fouad Alikhan, Group Executive Manager at Al Ruqee, said: “We provide the necessary presales technical support to ensure the correct selection of technology and specifications of

“We provide the necessary pre-sales technical support to ensure the correct selection of technology and specifications of a machine so that the expected production design, quality, accuracy, and capacity can be achieved” – Fouad Alikhan, Executive Manager, Sales Marketing & Technical Services

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AL RUQEE GROUP

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Exclusive agent in Saudi Arabia and G.C.C Alruqee Machine Tools Co. - Head Office P.O Box 3657, Alkhobar 31952 Saudi Arabia M o n t h 2 0 1Tel 4 : +966 13 847 0449 Fax : +966 13 847 4992 Email: Mailbox2@alruqee.com, http://en.wiamachine.co.kr, www.alruqee.com

AL RUQEE GROUP

MIDDLE EAST

a machine so that the expected production design, quality, accuracy, and capacity can be achieved, and we also provide the after sales services for all the machines and equipment supplied in the whole Arabian Gulf Region.

“We offer solutions that transform factories, workshops, and laboratories into rapid automation centres. Harnessing technology and technical staff offers enormous opportunities to enhance efficiency and productivity. This is a quantum leap from providing the traditional ‘trading concept’ in the Kingdom and the Arabian Gulf to going beyond this and offering customised solutions and meeting the changing needs of our customers.”

Fouad Alikhan, Group Exec. Manager

Operations From its headquarters in Al Khobar in Saudi Arabia

SUPPLIER PROFILE

Sales, Marketing and Technical Services

HYUNDAI WIA CORPORATION

HYUNDAI WIA has been accumulated the credit in precision machine industry. We concentrated to lead global machine industry.

HYUNDAI WIA’S Machine Tool lined with high productivity and high precision. It advances the factory automation through harmonizing human being and machines. All things of machinery technique, HYUNDAI WIA’s technical area are unlimited. World high-tech precision composite machinery maker- HYUNDAI WIA, we are describing the better future through renovation and challenge.

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AL RUQEE GROUP

LEADING MACHINE-TOOL SUPPLIER WORLDWIDE FOR AEROSPACE AND OIL&GAS

BLADE TIP GRINDING & MEASURING

LANDING GEAR GRINDING, TURNING & SUPERFINISHING

PIPE & COUPLING THREADING

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Hypertherm® Industrial cutting solutions

Get to know us! Request your solution package Our mission is to provide customers with the best industrial cutting solutions in the industry • Nearly 50 years of cutting excellence • Solutions for a variety of cutting needs • Highly reliable and easy to use systems resulting in increased productivity and profitability

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AL RUQEE GROUP

MIDDLE EAST

and several office branch offices throughout the Gulf Cooperation Council (GCC), Al Ruqee has fostered several successful business relationships with a number of international firms.

Perhaps the most prominent example of this is multi-trillion dollar group Saudi Arabian Oil Company (Saudi Aramco); ROG has been successfully registered with Aramco for more than 35 years as an approved supplier of a wide range of their material and equipment requirements.

This includes drilling and workover equipment and services, chemicals and lubricants, pipes and tubes for oil and gas, instrumentation and lab equipment, electrical products, safety equipment, welding and cutting systems and welding consumables, machine tools, power tools, material handling and lifting equipment.

Al Ruqee has fostered several successful business relationships with a number of international firms

“We offer solutions that transform factories, workshops, and laboratories into rapid automation centres.

Harnessing technology and technical staff offers enormous opportunities to enhance efficiency and productivity” – Fouad Alikhan, Executive Manager, Sales Marketing & Technical Services

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AL RUQEE GROUP

Alruqee Warhouse Logistics

ROG supplies directly to Saudi Aramco and also indirectly to its megaprojects through Aramco’s approved contractors. In terms of downstream Oil and Gas, Al Ruqee also handles petrochemicals and fertiliser for Sabic and set up its workshop; Alruqee Downstream handles another key industry.

Moreover, the Alruqee Machine Tools represents Danobat Group from Spain by offering turnkey solutions for the Oil and Gas equipment manufacturer, which requires a state-of-the-art manufacturing facility to produce carbon steel seamless pipes, both API and premium threads and forged valves.

Alikhan said: “After many years of experience

Down to the smallest detail

Hermle machining centers are masters of micro precision and endurance.

Workpieces weighing up to 2500 kg are machined in 5 axes – at accuracy within a few micrometres. For perfect results. www.hermle.de Maschinenfabrik Berthold Hermle AG, Germany · Phone: +49 7426 95-0 · info@hermle.de

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FastMig X Get ready for the best welds of your life

For more information on Kemppi’s Total Welding Management Solution Kemppi ARC System 3 visit www.kemppi.com

M A N U FA C T U R I N G

State-of-the-art manufacturing facility

working with worldwide leading manufacturers we can provide complete solutions to all our customers. We’re offering turnkey solutions from design to supply of complete production lines.

We also offer good aftersales, maintenance contracts and technical support. “The M-TEK Training Centre was established in 2008 to provide our local and regional customers the necessary technical training for the high-tech industrial machines we install. We are offering the CNC programming training and operator training for the most advanced machine tools manufacturers in the world such as Trumpf and Hermle, as well as Hyundai WIA. Today, we are offering the programming training for the most advanced CAD/CAM software worldwide in

1949 The year Al Ruqee was founded

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AL RUQEE GROUP

“Whether it is government or private industry, from workshop to manufacturing factory or facility to training centres and so on, due to our growth we can now assist with all of these and ensure a smooth operation” – Fouad Alikhan, Executive Manager, Sales Marketing & Technical Services

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both English and Arabic, with the same quality and value offered regardless of location.”

With regard to location, Alikhan believes Al Ruqee is perfectly situated to proliferate into other GCC markets. The company already serves the UAE and Oman and then from its Dammam facilities it serves Bahrain which is just thirty minutes away by road. It is a similar scenario slightly further afield, with Kuwait and Qatar only three and four hours’ drive away respectively.

World renowned logisticians such as DHL, FedEx and TNT handle the company’s day to day shipments to ensure it reaches all Al Ruqee customers across the GCC in time. For bigger cargo shipments (capital machinery,) the materials are imported by sea in large containers through freight forwarders who then deliver these goods to the central warehouse.

Operator Training

MIDDLE EAST

Training Session At MTEK

Progression Going forward the group wants to get closer to the end user by shortening the supply chain even more. Alikhan said: “We will further strengthen our position in the GCC; firstly in Saudi Arabia, as you need to have a stronger focus in your home country. We also cover Bahrain from here, but we’ve expanded as a business and hopefully in the next few years we will establish our international outpost offices in the different countries we already have interests in.

“In the past year we have taken on an extra 50 people to bring us up to 300 staff members.

This has given us the flexibility to go as far as Ethiopia for machine installation work, so it is really pleasing to see our network grow in this fashion.

“Whether it is government or private industry, from workshop to manufacturing factory,

300 Number of staff employed

by Al Ruqee Group

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AL RUQEE GROUP

Installation & Commissioning

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or facility to training centres and so on, due to our growth we can now assist with all of these and ensure a smooth operation. We’re not planning to stop there though, and feel there is good reason to be optimistic about the group going into the next five years.�

In 2008, Al Ruqee Technical Services was established as a dedicated department to provide the necessary after sales service for all the machines and equipment sold by the group. This has been another fruitful

MIDDLE EAST

development for the group, where major organisations from a range of industries now rely on Al Ruqee to offer turnkey solutions.

For example, the German company Hermle specialises in high speed milling machines and high precision, complex parts for use in the mould and die industries, and Al Ruqee has been particularly successful in working with not only Hermle, but many other high calibre firms.

By supplying machinery to such a diverse range of service providers, Al Ruqee is safe in the knowledge that there will be regular income streams from a variety of sources. This is especially true when working with the likes of GE Oil & Gas, which is servicing the oil and gas industry, meaning pipelines will need constant maintenance and repair work. A dedicated team of 60 service engineers and technicians scattered around the Gulf region provide not only the supply, installation and commissioning of machines but there is also comprehensive after sales support and training for any customer who requires it, and this number is set to grow in the coming years.

Alikhan concluded: “The continuous improvement starts with management and under their leadership works down through the organisation. All employees must work together to identify the steps needed to improve working practices. The underlying theme is that everyone is responsible and has a part to play in making improvements to ensure Al Ruqee continues to thrive.”

Company Information INDUSTRY

Industrial Machinery and Equipment HEADQUARTERS

Al Khobar, Saudi Arabia FOUNDED

1949 EMPLOYEES

300 REVENUE

€ 60,500,000 ($ 67,000,000) PRODUCTS/ SERVICES

The Group comprises of several specialized companies with branches, showrooms, service centers and warehouses.

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OMIFCO:

A unique and mutually beneficial initiative Written by: Sam Jermy Produced by: Heykel Ouni

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OMIFCO

Collaboration between two governments laid the foundations for a exclusive fertiliser company

OMIFCO has direct access for shipping through facilities exclusively built at the start of the project

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August 2015

T

he Oman India Fertiliser Company S.A.O.C (OMIFCO) as the name might suggest, has seen the transcontinental cooperation of bodies from two countries to create a unique initiative. Today, the company is celebrating more than 10 years of operations and a turnover in excess of $300 million.

Back in 1998, a long-standing relationship between the two countries historically led to a Memorum of Understanding (MOU) to construct, own and operate a modern world scale twotrain ammonia-urea fertiliser manufacturing plant at the Sur Industrial Estate in the Sultanate of Oman. OMIFCO is owned 50 percent by Oman Oil Company SAOC (OOC), 25 percent

by Indian Farmers Fertiliser Cooperative Limited (IFFCO) and 25 percent by Krishak Bharati Cooperative Limited (KRIBHCO).

Once funding in the region of $640 million was secured, OMIFCO was able to acquire land near to the Oman coast, next to OLNG plant which had

MIDDLE EAST

OMIFCO was established 20 years ago

the necessary gas capabilities. Now that original 10 year loan has been full repaid, the company has experienced strong financial results.

Sharanappa Gurappa Gedigeri, CEO of OMIFCO, said: “Oman had the availability of natural gas which is a key ingredient for manufacturing urea fertiliser, and India being an agricultural country had a huge market for the urea, so this initiative was essentially set up to accelerate industrial growth in the Sultanate of Oman. The urea produced is exported to India and the local market.

“We produce urea and ammonia; the latter is used as a raw material to produce urea. First the gas comes in, then ammonia is produced and from that we produce urea. It is stored and conditioned then dispatched though ships.

“We sell and export to the government, sending it on ships to the west and east coasts of India via the Arabian Sea. We also have our own jetty, exclusively for us at OMIFCO, which was built at the start of the project” –S haranappa Gurappa Gedigeri, CEO w w w. o m i f c o . c o m

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OMIFCO

550 Number of staff employed

by OMIFCO

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August 2015

“The product is supplied on ships to the west and east coasts of India via the Arabian Sea. We also have our own jetty, exclusively for us at OMIFCO, which was built at the start of the project.”

Operations and staff OMIFCO’s fertiliser complex process technology consists of two ammonia plants, designed and

MIDDLE EAST

licensed by Danish company Haldor Topsoe.

Urea plant process technology comes from Snamprogetti of Italy, so two leading technologists are involved in the plant operations.

Dy CEO Said said: “Here we produce international quality granular urea that can be exported long distances which is the preferred method for the crops and also a very good strength. There is potential to save energy on

OMIFCO has built its facility in a very strategic location on the coast, enabling a good supply route

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OMIFCO

Specialists in • Burners for Steam Methane Reformers & Fired Heaters • Thermal Oxidisers Providing Efficient Green Combustion and Energy Solutions Since 1845 Greens have been in the forefront of energy saving ever since Edward Green had the vision in 1845 to design and patent the world’s first economiser.

Since then Greens has continued to be leaders in providing green and efficient combustion solutions to a vast range of applications with an evolving and diversified product range.

Greens Combustion carries these values into the refinery and petrochemical industries by specialising in supplying a range of GreenBurn® burners for fired heaters and steam methane reformers as well as a range of thermal oxidisers and other combustion related products.

Whether it is revamping existing equipment for increased efficiency or supplying new products, for the last 170 years Greens remains a name synonymous with the combustion industry.

ESTABLISHED INTERNATIONALLY

T 00 44 (0)1202 607563 F 00 44 (0)1202 607565 middleeast@greenscombustion.com www.greenscombustion.com 58 Month 2014

OMIFCO

MIDDLE EAST

ammonia and urea, by making certain changes in the process, because we want to achieve energy saving targets in order for us to continue to grow but without excess energy being used.

Gedigeri added: “There is potential to make an additional investment of $300 million to increase production by 10 percent; this is something we are currently considering and we will be discussing further with the board soon.

“We have also invested significantly in people; we have grown to over 550 staff members from 450 since we began operations.

Slowly, as we consolidated, that number has grown and so has the localisation efforts, rising from around 25 percent when we started to close to 74 percent now.”

The technical skills originally came from

SUPPLIER PROFILE

OMIFCO has loyal and dedicated employees

GREENS COMBUSTION LIMITED

Greens Combustion Limited, part of the Greens Group which has been associated with the combustion industry since Greens was founded in the United Kingdom in 1826, has a wealth of experience in the refinery and petrochemical industries and specialises in Burners for Fired Heaters and Steam Methane Reformers as well as a Thermal Oxidisers and associated combustion services.

Drawing on almost 200 years of know-how Greens Combustion supply a range of new products as well as embarking on more challenging revamps of existing burners and thermal oxidisers for enhanced performance and improved plant efficiency.

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Helping Urea Manufactures Increase Their Capacity Rotex were the first choice for OMIFCO allowing them to make significant increases in capacity within the same footprint Rugged design with quick screen access Highest product recovery efficiency while meeting stringent SGN and UI specs High throughput tonnage in a compact footprint Total solutions, unmatched application expertise and aftermarket support

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OMIFCO

Twilight view of the Sur Industrial Estate

two Indian partners that had experience of building and operating plants with similar technology. Project managers and engineers in the construction phase and then in the building operation phase- area managers, operating staff, technicians and operators were all sourced from India. In parallel, fresh technical trainees were recruited from local colleges and have undergone extensive training development programs locally and in India.

A training department now identifies training gaps and specialises training programmes for individuals. Technical trainers supervise new recruits internally; there is orientation in classrooms as well as on the job training mixed with OEM external training. Soft skills such as leadership, team building and conflict management are also covered and have become part of the company’s training manuals.

MIDDLE EAST

“We have also invested significantly in people; we have grown to over 550 staff members from 450 since we began operations.

Slowly as we consolidated, that number has grown and so has the localisation efforts, rising from around 25 percent when we started to close to 74 percent now” –S haranappa Gurappa Gedigeri, CEO w w w. o m i f c o . c o m

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OMIFCO

OMIFCO CEO, Sharanappa Gurappa Gedigeri

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MIDDLE EAST

Continuous improvement Gedigeri stated there are numerous quality assurance standards in place to achieve operational excellence. He said: “We started with ISO 9001 and we have integrated a quality management system and we are audited regularly. So continuous improvement comes from having smart KPI’s and the balance scorecards.”

In terms of expansion plans and growth of company, together with technology suppliers, OMIFCO has plans to double production capacity from its current level.

Gedigeri concluded: “We identify certain weak links in our chain so we then modify or enhance things. Underground water cooling systems are one of the reasons for plant downtime so we improved operations to operate it safely and we modified certain systems in the hardware. Our gas turbines systems, control systems, gas systems hardware have all been upgraded to have a longer life, and there’s mandatory inspections all the time. From this we can now operate our plants safely, reliably and efficiently.”

“We get the gas and everything else including saleable products we produce ourselves; such as water, steam and electric energy. It is all done in the same complex and means we can be safe in the knowledge we are being as energy efficient as possible. Overall we are very confident of our future success.”

Company Information INDUSTRY

Fertiliser HEADQUARTERS

Oman FOUNDED

1998 EMPLOYEES

550 REVENUE

$400 million PRODUCTS/ SERVICES

The plant has the capacity to produce 1,750 T/D of Anhydrous Ammonia from 2 Ammonia Plants and 2,530 T/D of granular urea from 2 Urea Plants.

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Achieving Global Success With Supply Chain Process Written by: Abigail Phillips Produced by: Richard Durrant

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HENKEL

How Henkel manages its supply chain for ultimate business outcomes

H

enkel is a global company that works with some of the world’s leading brands and technologies in three core business areas: Laundry and Home Care, Beauty Care and Adhesive Technologies. With more than 140 years of expertise under its belt Henkel is well on its way to achieving its vision to become the world leader in brand management and technology solutions.

Today the company holds dominant market positions both in the consumer and industrial sector and is well known for brands such as Persil, Schwarzkopf and Loctite to name just a few. Henkel’s vision is to become a global player in each of its brands and technologies.

The Dax-30 company is headquartered in Düsseldorf, Germany and is proud of its almost 50,000 employees from more than 120 nations worldwide. Henkel has as strong presence in emerging markets.

Putting quality first Since day one, the company has put a great deal of emphasis on quality, and this has truly driven and underpinned its success to date.

“We strive for the very best in everything that we do,” said Johann Seif, International Planning and Logistics. “This applies not only to the products and technologies that we develop for our customers but also to our internal processes.”

The goal to take leading positions in a highly competitive environment is shared by everyone at Henkel, irrespective of the business unit,

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S U P P LY C H A I N

Henkel is the firm behind famous brands such as Persil

function or country in which they work. In order to achieve the company’s ambitious plans it has focused on four strategic priorities: “We will outperform our competition as a globalised company with simplified operations and a highly inspired team.”

As a global player, Henkel has put a lot of time into building a strong foundation for future growth and development. “The basis for our strategy was a detailed analysis of major long-term market trends. We identified three megatrends which will affect our different businesses over the next years: consolidation, emerging markets and speed.

“Consolidation in our supplier, manufacturer and customer base as well as in our

50,000

Number of staff employed

by Henkel

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Complete solutions from the automation experts Siemens supports Henkel’s sustainability strategy: “Do more with fewer resources”

As a globally operating supplier of energyefficient, automated complete solutions for in-house logistics in industrial companies, we offer expert consulting for installation of new systems as well as for modernization of and upgrades to existing warehouses. We supply everything from a single source, and all based on our automation standards.

Henkel in Düsseldorf, Germany, relied on Siemens to provide the equipment for its channel warehouse. This new distribution center will play a crucial role in connecting production

directly to the warehouse (wall to wall), thereby shortening transport routes, reducing environmental pollution, and making retail supply more efficient.

For example, the automated stock removal – supported by coordinated IT processes and automated stacker cranes – will result in approximately 1.5 million fewer forklift movements annually.

As a result, Henkel will see a 20 percent reduction in its ton-kilometer figures.

siemens.com/industrylogistics

SUPPLIER PROFILE

SIEMENS

Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation and digitalization.

In the logistics area Siemens is a one-stop supplier for customized automated material handling solutions.

Siemens has a longstanding experience in the fields of planning and realisation of new facilities and the extension and modernization of existing installations. From the handling of incoming goods through production and warehousing to picking and material issue – as your automation specialist the Siemens logistics solutions team develops a solution that is ideally tailored to your particular requirements and that will enhance the flexibility and efficiency of your processes and optimize the implementation time and costs for your organization.

The range of custom service, from individual service over emergency service to a full service 24x7x365 completes our comprehensive portfolio.

Further information is available on the Internet at www.siemens.com/industrylogistics

HENKEL

S U P P LY C H A I N

competitive environment will continue. Size will become a critical success factor in the future.

Consequently, we need to grow our businesses.

We expect the shift of growth from mature to emerging markets to continue. As a result, we need to expand our already strong footprint in these markets over the coming years.

“We anticipate highly dynamic market evolution, and faster decision-making by suppliers, customers and competitors. In addition, further digitalisation will lead to changes in our market environment. We therefore need to continue simplifying our processes and increasing our operational excellence,” explained Seif.

Supply chain management How does a company with such a broad clientele remain relevant and achieve ambitious business development aims? “In order to grow, we have to remain mobile as a business,” said Seif. “A huge part of our ongoing strategy is to analyse what to grow in terms of facilities and expertise, and a large part of our strategy in this area is focused on taking our services to the customer.

This is a constant work in progress, but being agile in key to our success. We have a flexible network and despite our size we need to be mobile so we can react to industry changes. At the company we believe that country borders shouldn’t hold us back, and aim to deliver a relevant and consistent service to all our customers, no matter where they are located.”

Henkel has outlined three megatrends going forward

Self believes in a borderless supply chain strategy

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HENKEL

S U P P LY C H A I N

With global and regional distribution centres inventory and planning is critical to business development. “We need to focus on demand,” said Seif. “However, we also need to be clever about how we run our supply chain operations, for example economies of scale, efficiency and agile processes and systems need to be well thought out and delivered.”

In order to create a more robust supply chain, Henkel has optimised its warehouse operations by using automation not only on the warehouse floor but also from an administrative point of view. It has also simplified workflows and tools and centralised its IT services allowing for greater visibility, less down time and thus greater efficiency.

“We have invested in the supply chain technology to give us complete visibility. We

“How we run our supply chain operations, for example economies of scale, efficiency and agile processes and systems need to be well thought out and delivered” – Johann Seif, International Planning & Logistics

Henkel’s main office w w w. h e n k e l . c o . u k

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HENKEL

Automation increasingly plays a part in Henkel processes

look into what we should stock and what we should not to ensure we don’t have too many slow moving products. We believe it’s possible to forecast demand and react to that as much as possible,” he said.

Relying on a team of experts All the technology in the world doesn’t make up for a poor team, so the company has spent a lot of time and effort recruiting a world-leading workforce. “We focus on internal promotions, training and personal development to ensure our people are the best in their field,” said Seif.

“Our ultimate objective is to want to grow from both a product and customer perspective and this would be impossible without people. We back this up where we can with data analysis and technology,” he said.

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S U P P LY C H A I N

Dedicated to sustainability Henkel’s commitment to leadership in sustainability is deeply embedded in its corporate values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to the company’s corporate culture for decades.

This approach applies to every business unit and function, and our almost 50,000 employees all over the world have firmly embraced the principles of sustainable development in their daily work and think and act accordingly.

“To maintain this lead in the future, we have developed a long-term sustainability strategy and set a straightforward yet ambitious goal for the year 2030: By this year, all Henkel products and processes should be three times as efficient as they are today,” said Seif.

“This aim addresses one of the central challenges we will face in the future: decoupling growth from resource consumption. Instead, we want to create more value for our customers and consumers, for the communities we operate in, and for our company, while reducing our environmental footprint at the same time.

Achieving more with less: this is the idea at the heart of our sustainability strategy which guides all of our business processes and activities.”

With robust processes, world leading clients, and a focus on sustainability, Henkel is set to deliver its ambitious targets and retain its global reputation for many more years to come.

Company Information INDUSTRY

Supply Chain HEADQUARTERS

Dusseldorf, Germany FOUNDED

1876 EMPLOYEES

50,000 REVENUE

£16.428 billion (2014) PRODUCTS/ SERVICES

Brand Managemen, Technological Solutions

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Brunswick:

World’s largest recreation boat manufacturer Group invests in Brazil, keeps technology and excellence at the forefront of production

Written by: FlĂĄvia Brancato | Produced by: Nayara Ferreira

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B R U N S W I C K B O AT G R O U P

A

s the world’s largest recreational boats manufacturer, Brunswick Boat Group keeps the quality high in all its units, whether for its North American operations or its Brazilian branch. The 14,000 square meters plant at the industrial complex of Perini Business Park in Joinville, Santa Catarina state has the most complete infrastructure and network services in the region.

With annual production capacity of up to 400 units of the most admired vessels in the segment, the group opened its first factory in Brazil after a USD $22 million investment. Engineers, specialists and technicians from the headquarters located in Knoxville, Tennessee, were involved in the training and processes improvement programs, with the objective of ensuring high quality engineering—a key feature of Brunswick.

Exhibition with national and imported products

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I

Bayliner 310BR

As the manufacturer of market leading products in more than 130 countries, Brunswick Boat Group is expanding its business around the world. Over the past five years, sales outside the United States grew twice as much as they did domestically, with Europe and Canada as major the target markets.

The best selling brand in the United States, the Sea Ray units include the 375 Sundancer and 395 Sundancer. As with all Brunswick models, these have flawless manufacturing and are precise in every detail to ensure the delivery of products that meets the expectations of a nautically knowledgeable public.

SEA RAY The history of the Sea Ray line begins in 1959 when its founder CN Ray launched a winning plan to build luxurious vessels. Today, Sea Ray is a w w w. s e a r a y b r a s i l . c o m . b r / b r u n s w i c k

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benchmark in design, finishing, comfort and style for boats and yachts ranging from 19 to 65 feet.

Symbols of comfort and elegance, the two models manufactured in Brazil pull their weight as some of the most technologically advanced, bestbuilt boats in the industry.

375 Sundancer - With spacious rooms, the 375 Sundancer features a unique architecture that enables the best use of all its internal spaces, ensuring luxury and sophistication to the smallest detail. It is a vessel conceived and designed to maximize the comfort of those who are passionate about sailing.

Main room of Sea Ray 510FLY

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QUALIDADE E INOVAÇÃO

Sea Ray 395

395 Sundancer - The ideal boat for those who want to enjoy life to the fullest, whether on its broad deck for a nice stroll with the family, or having fun with friends with all the amenities of a first-class cabin.

RECOGNITION ON THE MARKET As result of its excellence, Brunswick has received recognition from the largest recreational boating industry officials, including sector-leading organizations such as JD Power and Associates, the National Marine Manufacturers Association, and NMMA, among others.

It was through NMMA that the Consumer

Director Jorge Valdes Brunswick

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B R U N S W I C K B O AT G R O U P

Boat testing pool

Satisfaction Index awards program started in 2004. In comparison to other boat manufacturers, Sea Ray has been the most awarded company. These are the categories in which Sea Ray has taken an award: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy Express Boats, Fiberglass Outboard Boats, Motor Yachts & Trawlerss, Inboard Express Fishing Boats, Inboard Flybridge Sedans & Convertible Boats, and Cruisers Inboard Express.

The development of cutting-edge technological products and futuristic designs have resulted in the achievement of the highest honors of the market. In seven years, the company has reached that status six times as “First in Customer Satisfaction,� awarded by JD Power and Associates for the categories Express Cruisers and Small Runabouts.

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BRAZIL

Company Information NAME

Brunswick Boat Group INDUSTRY

Marine HEADQUARTERS

Joinville, SC - Brazil PRODUCTS/ SERVICES

Recreational boat manufacturing MANAGEMENT

Director: Jorge Valdes Brunswick

The American Academy of Hospitality Sciences presented Sea Ray the “Five Star Diamond Award”—its highest award—at the international awards program that honors selected companies for their commitment in this category and classification.

As the first manufacturer of recreational boats to receive the ISO 9002 certification for its high standards compliance, Sea Ray proves its dedication to quality by maintaining this distinction for more than a decade in all its manufacturing facilities. w w w. s e a r a y b r a s i l . c o m . b r / b r u n s w i c k

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Photo credit: F. Pepe Guimar達es

Anfacer:

An entity ahead of the Brazilian ceramics industry interests Written by: Anfacer | Produced by: Nayara Ferreira

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A N FA C E R

T

Photo credit: F. Pepe Guimarães

he Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products – ANFACER was established in 1984 with the purpose of representing the Brazilian production chain of ceramic industry throughout the country and the world, representing an industry comprised of 94 companies that operates 117 manufacturing plants in 18 states.

This industrial park employs over 25,000 people and generates around 200 thousand indirect jobs throughout its supply chain.

Brazil is one of the world´s major players in the ceramic tile market, ranking second in both production and consumption. Brazilian manufacturers, with over 90% of its products in accordance with international standards, in 2011 exported to 126 countries in all continents.

The ANFACER associated companies are responsible for 85% of the production and 95% of the exportation concerning Brazilian ceramic tiles.

With its strong ability to promote political and institutional affairs, the

President and members of ANFACER’s administrative council

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Photo credit: F. Pepe Guimarães

BRAZIL

President of ANFACER’s administrative council, Edson Gaidzinski Junior

association has made impressive advances throughout this period fostering the Brazilian ceramic industry, promoting competitiveness, and expanding the markets.

Among the association´s main objectives, highlights include: »» Institutional representation in Brazil and overseas; »» Marketing and media strategies for the sector; »» Export incentives and trade promotion programs; »» Sectorial information and business intelligence system; »» Organization of the Expo Revestir Exhibition and the International Forum of Architecture and Construction;

Key People President Edson Gaidzinski Júnior, Eliane Vice President Benjamin Ferreira Neto, Alfagres Celso Luiz Cavalli, Incepa Sadi Paulo Castieli Gitz, Escurial Counselors Michael Rumpf Gail, Gail José Luiz Pano, Cecrisa César Gomes Junior, Portobello Gilmar Menegon, Ceusa Maria Esther Paraluppi, Embramaco Luis Antonio Lanzi, Lanzi Sergio Magalhães, Vidro Real Luiz Antonio Ortigosa, Delta José Nilton Crispim Junior, Elizabeth Raul Penteado de Oliveira Neto, Deca Renato Antonio Casagrande, Casagrande Executive Board Superintendent Antonio Carlos Kieling Director Lauro Andrade Filho

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C O M PA N Y N A M E

Expo Revestir 2015 first day

»» Monitoring international agreements and treaties; »» Developing policies and sectorial programs for quality and competitiveness; »» Normalization of products and processes; »» Exempting the sector from duties.

Regarding institutional representation, actions are developed with government agencies, banks, private entities and international organizations. Among other goals, aims to strengthen the sector in Brazil, improve the processes of financing production and exportation, seeking reductions in the tax burden and the establishment of partnerships with 88

August 2015

other industry organizations, customers and suppliers.

The main activities of Marketing and Social Media are linked to strengthening the corporative image of the Brazilian tile in Brazil and also abroad. Activities include actions of the press office and public relations with customers, suppliers and national and international partners.

Also noteworthy is the realization of Expo Revestir, the major event in finishing solutions for the construction industry in Latin America.

Photo credit: Paulo Pampolim

Lauro Andrade Filho, director of Expo Revestir and Anfacer

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Photo credit: Jaime Oide

SECTOR

A N FA C E R

“Best in Show - Ceramics of Brasil� award of ANFACER

Created and performed by Anfacer, Expo Revestir is today one of the world’s most important trade fairs in its segment. The fair, whose first edition was held in 2003 from April, 9 to 13, entered Brazil in the global calendar of events for the sector.

Anfacer, with the support of Apex-Brazil and the MDIC, develops an extensive agenda of promotion and participation in international trade shows, missions abroad, market research, editing promotional materials and international buyers visits to Brazil, among others.

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BRAZIL

Company Information NAME

Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products INDUSTRY

Ceramics HEADQUARTERS

S達o Paulo, SP - Brazil E S TA B L I S H E D

1984 NO OF MEMBERS

63

of such shares, Anfacer develops sectoral information systems that are available to the companies and also the market.

The process of internationalization of the sector was one of the major victories of the entity.

The partnership with Apex-Brazil, established in 2000, initiated a working trade promotion and participation in international fairs which consolidated definitely the Brazilian ceramic tiles in the world market. w w w. c e r a m i c s o f b r a s i l . c o m

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Maximized operations in THERMOPLASTIC

technology

Graham Packaging Mexico brings an added value solution to plastic packaging.

Written by: Rafael Tablado, Associate Editor Produced by: Ana Cardenas, Director of Projects at WDM Group-LATAM Interviewee: Martin Cueva, Vice-President for Mexico and Central America, Graham Packaging

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G Front view

raham Packaging Mexico, a subsidiary of the global leading company for plastic packaging solutions, shares its parent company’s vision to offer innovative products to top brands known worldwide in categories such as: food & beverage, automotive fluids, personal care & household and other chemical products. Some of Graham’s best-known clients include Nestlé, McDonald’s, Procter & Gamble companies, CocaCola brands, Arizona Tea and also domestic brands. In 2011, Silgan Holdings acquired Graham Packaging for approximately $1.3 billion.

Graham Packaging ventured into Mexico in 2001. The subsidiary’s workforce currently employs more than 1,000 workers in its manufacturing facilities in Tlalnepantla, Pachuca, Irapuato –the farthest distance between any of these cities in the center of Mexico is barely more than 200 miles- and the remote, strategicallylocated plant in Mexicali, Baja California, border with the United States. Also, Graham Packaging offers the convenience of on-site manufacturing for dedicated operations, amounting to 30 percent of its clientele.

There are plenty of important factors conditioning the packaging industry, such as freshness, expiration dates, best consumption dates, resistance to possible mishandlings as well as a demand for reusable, recyclable,

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environment-friendly packaging solutions. Such conditions result in Graham Packaging constantly developing new materials, having PET bottles replacing polypropylene, and patenting oxygenabsorbing material such as CPTX. Graham Packaging’s Vice-President for Mexico and Central America is Mexicali native Martin Cueva. Cueva is an industrial engineer with postgraduate studies in Industrial Organization.

Cueva was first hired as plant manager for the Mexicali facility, where he turned the plant into a global benchmarking site for Graham Packaging; soon after he was named Operations Manager, which resulted in Cueva relocating to the Bajio zone of inner Mexico, where he could supervise the company’s plants. Before Graham, Cueva’s experience in other industries took him to learn about the lean manufacturing principles he implemented with ease into Graham Mexico.

Key People

Martin Cueva Vicepresidente for Mexico and Central America, Graham Packaging Cueva graduated in Industrial Engineering from CETYS University - Mexicali campus (Center for Superior and Technical Learning), an acclaimed private college in the State of Baja California.

Before becoming plant manager for Graham Packaging’s Mexicali facility by the turn of the century, Cueva worked for Alps Electronics, where he learned lean manufacturing principles, during the 1990s maquiladora assembly lines’ boom in Mexico’s northern states.

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Graham Packaging plant in Mexicali, Baja California; strategically located in the border with the US

“The importance of my lean manufacturing training has become an important background during my career,” shared Cueva.

Blow molding provides products of unique

Every Project Is Custom-Made Graham Packaging Mexico is organized in four main business divisions:

personality

· Food & Beverage (containers made from PET resin) · Specialty (containers made from polyethylene, polypropylene and other materials) · Automotive · Household / personal care

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SECTOR

Manufacturing facility in Pachuca, Hidalgo

Graham’s Mexican operation is able to work for a number of globally-known brands with its own resources or -if a project requires to- partnering with other companies in order to create the kind of technology able to fulfill a client’s needs according to the product’s conditions.

“The resins and materials we create are a distinguishing factor for our company,” the regional VP said.

Making the Most Out of Current Technology The stance Graham Packaging Mexico takes toward technology is firm: focusing on continuous improvement processes; this purpose is achieved by making the most out of the current technologies at hand, acquiring the best

“We are focused on continuous improvement, in maximizing the delivery of our current technology” – Martin Cueva, Vicepresident for Mexico and Central America, Graham Packaging

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accessories able to bring porper maintenance to current assets, experimenting with variables and finding new conditions able to increase production rates, save energy and bring along any other measurable benefits, some of which are not deemed worthy until PPM figures show improvements. Other set goal in this same matter is the development of lighter materials; 98

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dropping weight in every recently manufactured bottle brings benefits in energy savings, use of commodities, and even end consumers carrying lighter containers.

To fulfill these purposes, Graham Packaging Mexico is supported by the company’s global knowledge base: “We rely on six R&D centers w w w. g r a h a m p a c k a g i n g . c o m . m x

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G R A H A M PA C K A G I N G worldwide supporting us in offering distinguishing value in technology,” Cueva explained.

Graham Packaging is able to engage in any packaging project for any use or size

Worldwide known brands choose Graham

Challenging Projects Define Partnerships A key attribute for Graham Packaging Mexico is the ability to deliver for their client’s requests, which sometimes demand partnering with other companies for certain projects when requiring any machinery or technology which is not immediately available. Some of the company’s partners include specialized companies such as Sidel (France), Husky Injection Molding Systems (Canada, global), SIPA and Tekné (both in Italy), among others.

“We take advantage from our global supply chain to fit into a certain concept,” the executive stressed.

Packaging Mexico to supply packaging solutions for their products

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Human Factor: High Appraisal for Experience The development of plastic packaging solutions and creation of custom-made containers and molds is a very complex activity, full with intervening factors, new demands from clients and consumers and other external conditions.

The learning process for workers and engineers involved in this industry is a lengthy one.

Graham Packaging is constantly investing in training programs and exchange programs for their workers to experience the way some

L AT I N A M E R I C A

procedures are handled in Graham Packaging facilities abroad.

The upper management staff receives support from the company to engage in postgraduate studies at prestigious institutions such as IPADE (PanAm Institute for Business Upper Management, from Mexico’s Panamerican University), for example; employees in charge of operational tasks attend English lessons, as their positions’ profile demands.

“We are supported by an experienced taskforce, personnel who is constantly updating their skills,” Cueva noted.

Plastic’s Lifespan and Recyclability: What the World Should Know Graham Packaging is deeply involved in plastic’s evolution toward eco-friendliness while increasing its operations’ sustainability, considering that in years previous to 2015 the expenses for power supply increased between 5 and 15 percent. Also, on-site projects within clients’ facilities reduce the need for product transportation, as everything is resolved through conveyance belts.

“We invest in energysaving machinery and everything able to optimize our processes” – Martin Cueva, Vicepresident for Mexico and Central America, Graham Packaging

Due to its visibility and presence, thermoplastics are considered as a high pollution factor, when in reality it amounts to only 5 percent of total pollution derived from hydrocarbon combustion, globally, according to Cueva. The w w w. g r a h a m p a c k a g i n g . c o m . m x

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27 2014

G R A H A M PA C K A G I N G

Go ahead – lighten up.

CLARIANT MASTERBATCHES. LIGHTER PRODUCTS, LOWER ENERGY, LESS WASTE.

Isn’t it time your packaging went on a diet? With Hydrocerol technology, you can reduce weight, cut polymer consumption, lower environmental impact… and still achieve peak performance. Our experienced Sales and Technical Service staff are ready to show you how! You can really have it all – with Clariant Masterbatches.

TEL.: +52 (55) 5747-3613 WWW.CLARIANT.COM/MASTERBATCHES CLARIANT MASTERBATCHES AND GRAHAM PACK AGING CREATING INNOVATION.

Foaming can reduce weight and resin consumption by up to 20%, and still give a smooth, glossy surface finish.

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executive also states that some thermoplastics can be recycled up to 25 times before being finally disposed, as long as these are disposed properly.

First-world nations have implemented laws requiring citizens to take part in different recycling programs long ago, while emerging countries are still in need of programs and education about proper waste management and recycling.

“We have installed energy-saving, efficient lighting in our facilities and along with our clients we create educational programs for end consumers to learn about recycling,” the vicepresident added.

Ongoing Projects in the Short Term Graham Packaging Mexico hardly gets a break from continuously starting new projects with existing and new clients. 25 projects are in the company’s “pipeline”, scheduled to start between the rest of 2015 and 2016, aside from expansion plans into Mexico and other countries in Central America.

Company Information NAME

Graham Packaging INDUSTRY

Manufacturing: valueadded plastic container solutions and blow molding (custom-made plastic containers) HEADQUARTERS

Tlalnepantla de Baz, Estado de Mexico, Mexico FOUNDED

1960 in Pennsylvania, USA. 2001 in Mexico EMPLOYEES

1,000

“We strive to attract new projects to our portfolio,”

REVENUE

USD $200 million WEBSITE

Cueva summarized.

grahampackaging.com.mx

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Glasshou

STRONG

Crystal-clear views for the continent’s most unique buildin Written by: Rebecca Castrejon, Editor Produced by: Ana Cardenas, Director of Projects at WDM Group-LATAM Interviewee: Christian Daes, Co-founder and COO for Tecnoglass

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use

as a

GHOLD

ngs

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TECNOGLASS

S Key People

Jose Manuel Daes Co-founder and CEO for Tecnoglass Jose Manuel Daes is the Chief Executive Officer and a director of Tecnoglass since December 2013, has over 30 years of experience founding and operating various businesses in Colombia and the U.S. Daes is now responsible for the direction and growth of the Company, which has grown to become a global leader in glass and window products.

ome of the world’s unique buildings, including El Dorado Airport of Bogota, Colombia; Trump Hotel, in Panama; Trump Towers, in Miami and Phoenix University’s Houston campus are furnished with the sophisticated looks and crystal-clear views of glass panels manufactured by Tecnoglass.

The company started in April 1994 at Barranquilla, Colombia, as brothers Christian and Jose Manuel Daes created Tecnoglass glass manufacturing and marketing company, with the purpose of supplying high quality products at competitive prices within a timely delivery.

Their manufacturing portfolio consists mainly of laminated, tempered, acoustic, semi-insulated, curved and thermal glass, stained glass, screen printed glass, glazing, as well as aluminum profiles and digital printing.

After its products’ quality and durability earned a positive reputation for the company, internationally, Tecnoglass began exporting to Germany and Singapur. In 2006, the company acquired their own power plants; two years later, the Alutions brand for aluminum profile manufacturing and marketing was launched.

Tecnoglass relies on their workforce’s attributes and constant push to deliver quality products.

“We believe our most important asset consists of our staff, we could hardly expect the same

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results if our factory was set elsewhere,” proudly stated Christian Daes, Tecnoglass co-founder and current COO.

Key People

The company is also a reliable supplier of windows for “smart buildings”, which currently seems as a positive, ongoing trend in construction for the next five years.

Tecnoglass’ more than 20 years in the industry provides a solid background. The company’s stocks have a successful run in the market; its abbreviation is NASDAQ: TGLS. Global Operation with Barranquilla as the Starting Point Tecnoglass’ operation has experienced exponential growth. From being a modest

Christian Daes Co-founder and COO for Tecnoglass Daes graduated in 1985 from North Carolina University, earning a Bachelor degree in Business Information Systems. He is currently the COO for Tecnoglass -since December 2013- after being the company’s CEO since co-founding it in 1994. He is also co-founder of CI Solar Energy (1984).

His current position places him in charge of every company operation, sales, and marketing.

Daes was a key element for Tecnoglass’ expansion into foreign markets and growing its client roster from 50 to more than 300.

Daes also created Tecnoglass Foundation - ESWindows, an entity instrumental in its community’s development, access to medical attention and other social benefit programs in Barranquilla, Colombia.

Alutions, by Tecnoglass. W Hotel, Florida w w w. t e c n o g l a s s . c o m

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Technoglass shields at University of Baltimore School of Law

workshop run by 14 individuals, 20 years later it became a 5,000-plus employees operation.

Its portfolio of world-class products include: window, aluminum profiles, glazing, tempered and laminated glass, stained glass, curved glass, among other products, ready to fulfill the needs of the residential, commercial and construction sectors.

Highly-Skilled Colombian Talent

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“In 1994 we started our own glass factory, starting Tecnoglass. Back then we purchased glass from third parties, as the company evolved, our portfolio’s size increased,” Christian Daes said after reminiscing when they first produced impact-resistant windows and aluminum alloys.

SECTOR

Prism-shaped structure of Fordham Building, New York City

Tecnoglass’ initial success prompted other industries in Barranquilla and vicinities to experience a growth of their own, too: iron producers, the metal-mechanic industry and other current suppliers for the glass factory.

Eye on Efficient Technology: Delivery and Quality To optimize its productivity and quality of its output, Tecnoglass relies on cutting-edge machinery and use of licensed products from industry giants Dupont, PPG Industries, Pilkington and Nokimis, among others, with the recentlyacquired Francesca FC 1600 workstation

“The most acclaimed products in the market and with the most quality are ours” – Christian Daes, Co-founder and COO of Tecnoglass

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Tecnoglass: Stocks in NASDAQ

becoming a turning point for the company’s timely delivery and product quality.

“We have recurred to these materials for years, and thanks to them we are a leading enterprise within our trade,” the executive added.

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Compliance at Every Level In order to supply goods within the boundaries of environmental-friendliness, Tecnoglass follows through with every guideline there is to manufacture and supply the highest quality, ecofriendly products, from ISO:14000 certification to w w w. t e c n o g l a s s . c o m

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employee training for carrying the best practices, including SGCC (Safety Glazing Certification Council) certifying for tempered and laminated glass, and ANSI (American National Standards Institute) regulations compliance. Pollution levels have reduced by reducing solid and liquid waste.

“Our policies are focused on our care of t he environment, that’s also our company’s main purpose: to care for our surroundings,” Daes stressed.

Clear-Blue Green glazing installation for Hotel

Giving Back to the Community

Strada

As a display of gratitude to the working community in Barranquilla and vicinities, Christian Daes conceived the ESWindows - Technoglass

SUPPLIER PROFILE Employees: 270 Year established: Desde 1994 como comercializadora y desde 2013 como productora.

Industry: Industrial y Construcción.

Services: Fabricación y comercialización de Vidrio Flotado incoloro y de colores, Vidrios de Control Solar, Vidrios Grabados, Vidrios de Baja emisividad, Espejos y Vidrio Laminado.

Recent Projects: Edificio Qbo parque 93 (Bogotá), Módulos Connecta (Bogotá), Torres Colpatria (Bogotá), Edificio SURA (Medellín), Edificio Staff (Medellín), Hotel Best Western (Santa Marta), Edificio Park 57 (Barranquilla), Hotel Oxo (Cartagena), Centro Comercial Aqua (Ibagué) y World Trade Center (cALI).

President/CEO: Xavier Pinot, Director General Vidrio Andino Región Andina - Colombia | Ecuador | Venezuela Visite our webpage: www.vidrioandino.com

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TECNOGLASS Foundation, officially in operation since July 2005. The foundation’s community programs have resulted in 10 years of an important contribution to the population’s development.

These endeavors include educational workshops, healthcare and nutrition assistance programs.

Employees from Tecnoglass, affiliates and related companies volunteer for the foundation’s activities.

Window setting at Petrobras building in Colombia

Important projects are in sight for Tecnoglass during the next five years in neighboring Latin

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American countries and in the United States. The company’s $45 million investment, which resulted in a new soft-coat glazing manufacturing plant, is set to open during 2015.

Company Information NAME

Tecnoglass

Expansion plans imply consolidation in the western U.S., projecting to double the company’s exports. Plans for Latin America foresee the introduction of new products for the Peruvian, Bolivan, Ecuadorian and Caribbean markets.

“Our desire is to double -at least- our sales and manufacturing capacity during the next five years,” Christian Daes summarized.

INDUSTRY

Glass manufacturing HEADQUARTERS

Atlantico, Barranquilla, Colombia FOUNDED

1994 EMPLOYEES

4,600 REVENUE

USD $300 million WEBSITE

www.tecnoglass.com

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