Carbone by marco

Accelerate the go to market strategy through EU support BioMaH, 10 October 2018

Antonio Carbone H2020 NCP ‐ SME ‐ Access to finance

WHAT IS APRE? Italian non-profit ASSOCIATION (PRIVATE)

1989 - created

as a “Task Force” of the Ministry of Education, University and Research

MISSION  Promoting and supporting Italian participation to the EU Research and Innovation programmes (R&I)  Improve the “Quality” of the Italian participation in European programmes for R&I.

28 years of experience

APRE‘s services

Personal profile •

Master degree in “International relation – Policies and Institution of EU”

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Post degree in “Management of international projects”

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H2020 SME and Access to risk finance National Contact Point

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Access4SMEs project coordinator

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EEN IPR Helpdesk Ambassador

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Eu Project manager

Stage of development and financial strategy

…your Company current life‐cycle stage

Any financial engineering?

Basic research

‐PRE‐SEED & SEED CAPITAL ‐ NATIONAL & REGIONAL FUNDS & INCENTIVES ‐ H2020 & EUROPEAN FUNDS ‐ INDUSTRIAL DOC ‐…

Development

‐ H2020 & EUROPEAN FUNDS ‐ TAX CREDIT ‐ EQUIPMENT DEPRECIATION ‐ PATENT BOX ‐…

Pre‐Industrialization Commercialization and Growth

‐ SME2 + FTI H2020

‐ 1ST ROUND EQUITY ‐ GUARANTEE FUNDS ‐…

04 ‐ DEBT & EQUITY (VC) ‐ PUBLIC PROCUREMENT ‐…

Technology Readiness Level ‐ TRL H O R I Z O N 2 0 2 0

SME I / FTI

RIA

Innovation in H2020 The definition of Innovation in H2020 is – deliberately – quite broad: •

"Horizon 2020 will support all forms of innovation, including innovation that results from research and development (R&D) activities or from other activities, such as finding new uses or combinations of existing technologies or developing new business models or new ways of interacting with users.

•

While innovation is generally understood as the commercial introduction of a new or significantly improved product or service, innovations can also be for non‐commercial applications such as for better public services or for addressing social needs ('social innovation')."

https://ec.europa.eu/programmes/horizon2020/en/area/innovation Get registered on APRE database to receive all H2020 news for free

H2020 Frame Excellent Science  European Research Council  Frontier research by the best individual teams  Future and Emerging Technologies  Collaborative research to open new fields of innovation  Marie Skłodowska Curie actions  Opportunities for training and career development  Research infrastructures (including e‐infrastructure)  Ensuring access to world‐class facilities

Industrial Leadership  Leadership in enabling and industrial technologies  ICT, nanotechnologies, materials, biotechnology, manufacturing, space  Access to risk finance  Leveraging private finance and venture capital for research and innovation  Innovation in SMEs  Fostering all forms of innovation in all types of SMEs

Societal Challenges  Health, demographic change and wellbeing  Food security, sustainable agriculture, marine and maritime research & the bioeconomy  Secure, clean and efficient energy  Smart, green and integrated transport  Climate action, environment, resource efficiency and raw materials  Inclusive, innovative and reflective societies  Security society

European Innovation Council – EIC Pilot European Institute of Innovation and Technology (EIT) Spreading Excellence and Widening Participation Science with and for society Joint Research Center (JRC) EURATOM

SME‐Instrument (50k + 70%) Fast Track to Innovation (100/70%)

Eranet Framework Partnership Agreement

Cofund Action

Coordination and Support Actions (100%)

Public Procurement of Innovative Solutions (PPI)

Prize

Innovation action (100/70%)

Pre‐Commercial Procurement (PCP)

Procurement

Research and Innovation action (100%)

Grant

Type of funding actions

SME Instrument = Business accelerator

Main features – 1*

Including Business innovation coaching * Funded projects 13

Main features – 2 • Target: Eu SMEs and start ups for profit (innovative and ambitious) Single or partnership of SMEs • Two Phases + BAS Ph1: feasibility studies + 6 months + 50k lump sum Ph2: validation/industrializzation + 12‐24 months + 0,5‐2,5 m€ al (70%) BAS ‐ Business Acceleration Service for beneficiaries • Open call 4 cut off per year, both for Ph1 and Ph2 • Evaluation criteria Impact + Excellence + Implementation • Coaching for beneficiaries Coaching services through EEN 14

Ph 1: examples of activities • Feasibility of industrial scale‐up • Go to market strategy and 3‐5 years Business Plan • Product design for xxx application • Market analysis and customers’ survey • Strategy for the commercialization/Development of an operational plan • Economic statements • Operational capacity analysis • Technical assessment • Partner search • Organisational/network /financial feasibility

…

Ph 2: examples of activities • Project management and coordination • Dissemination & Exploitation/Commercialization Plan and communication • Design, building and integration in industrial production/engineering • Testing and validation • Performance validation and xxx compliance/Certification • Specifications and design of Hardware / software • Optimization and industrial application • Analysis of developed solution pre commercial strategy

…

Business Acceleration Services • Corporate Days • Matchmaking with new business partners… • and financial partners • The Community • The Academy • Overseas Trade Fairs

SME I proposal template Executive Summary 1. Excellence • Challenge and solution • Approach 2. Impact • Entering the market • Business model • Financing • Intellectual Property Right (IPR) and legal framework • Communication and access to research data

3. Implementation • Team • Work packages, deliverables, milestones, risks • Resources 4. Company (or, if applicable: members of the consortium) • Third parties involved in the project 5. Ethics and security

10 slides Pitch for Ph2 interviews

Company Purpose

Business model

Problem & Solution

Commercialisation & Marketing Strategy

Value Proposition

Financial Projections

Market Opportunity & Risks

Team

Competition

Conclusion

https://ec.europa.eu/easme/sites/easme‐site/files/eic‐pilot‐sme‐instrument‐pitch‐deck‐templates.pdf

Useful links Horizon 2020 Participant portal EASME APRE Access4SMEs NCP EEN

http://ec.europa.eu/programmes/horizon2020/ http://ec.europa.eu/research/participants/portal/desktop/en/home.html

http://ec.europa.eu/easme/sme_en.htm http://www.apre.it/ricerca‐europea/horizon‐2020/ncp/

http://www.access4smes.eu/ http://een.ec.europa.eu/

Thanks! APRE Agenzia per la Promozione della Ricerca Europea Via Cavour, 71 00184 ‐ Roma www.apre.it Tel. (+39) 06‐48939993 Fax. (+39) 06‐48902550

Antonio Carbone carbone@apre.it National Contact Point SMEs, ICT & Access to risk finance