A Closer Look at Luxury Flooring
I
f you are a Luxury Vinyl floor lover, you put lifestyle first. You want flooring that pleases you by adding beauty, comfort, and ease of maintenance to your daily life. Customers like you can walk away with these high-end waterproof vinyl products without putting an enormous dent in your pocketbook. Luxury Vinyl flooring has become popular among designers because of its value compared to its natural counterparts.
The ability to replicate real hardwood or natural stone using photographic technologies is the foundation of luxury flooring systems. There are 4 distinct layers fused together to produce the product:
Exceptional Realism and Durability
The protective top layer (also called the wear layer or mil layer) is very important to the product’s durability. Quality products will have as high as a 40-mil layer. Commercial applications can successfully utilize 20-mil or above. Lower mil layers are available but should be specified only for light traffic areas. The overall thickness of the product is labeled as “mm” (millimeters), for example, 4.5mm, 5mm, etc. The higher the number, the thicker the product. ■
Can you have the look, graining, and character of real hardwood in luxury vinyl flooring? YES! Today’s state-of-the-art manufacturing processes can create amazing vinyl “wood” planks and textured “stone” tiles that rival the real thing. Luxury flooring including, LVT, LVP, Rigid core, WPC, and SPC floors, are designed to capture the timeless look of natural stone tile flooring, wood planks, and ceramic tile floors while providing an extremely durable and comfortable surface for everyday living. BEAUTIFULLY RESPONSIBLE
“LUXURY FLOORING” is a joint initiative of The Resilient Floor Covering Institute (RFCI) and Fabulous Floors Magazine, LLC. Copyright RFCI © 2022. All rights reserved. No portion of this publication may be reproduced in any way without written consent from the Resilient Floor Covering Institute (RFCI) 115 Broad Street, Suite 201, LaGrange, GA 30240 PUBLISHER
Margo Rodgers Locust, Fabulous Floors Magazine, LLC
ASSOCIATE PUBLISHER
Lisbeth Calandrino
MANAGING EDITOR
Karen George
PUBLICATION DESIGN
Ron Toelke, Amelia Toelke, toelkeassociates.com
● A resilient vinyl backing ● A vinyl color layer ● A photographic film layer ● And a urethane or aluminum oxide top layer
CONTRIBUTING WRITERS/EDITORS
Kathy Ireland, Paul Friederichsen, Chip Wade, Florence Michelsen, Jennifer Farrell, WFCA, David Ellis, Jeanette Chasworth, Lisbeth Calandrino, Betsy Amoroso MARKETING & COMMUNICATIONS
Paul Frederichsen, BrandBiz, Inc FABULOUS FLOORS MAGAZINE is published by Fabulous Floors Magazine, LLC a North Carolina Limited Liability Company. PO Box 2666 Andrews, NC 28901. FABULOUS FLOORS logo is a trademark of Fabulous Floors Magazine, LLC. This publication and all of the information it contains are provided “as is” without warranty of any kind, whether expressed or implied. All implied warranties, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, and non- infringement, are hereby expressly disclaimed.
The Resilient Floor Covering Institute (RFCI) and Fabulous Floors Magazine have not performed any independent analysis in connection with the information contained herein including without limitation, its accuracy and content, or the availability and color reproduction of the products shown, and expressly disclaim any obligation to include information other than that presented herein. Under no circumstances will the publishers be liable to any person or business entity for any damages, including direct, indirect, special, incidental, consequential, or exemplary damages, resulting in whole or in part, from any use of, reference to, or reliance upon this publication.
BEAUTIFULLY RESPONSIBLE | Winter | 2022 3
