FLOOR ED
Facebook Groups are Changing How Businesses Connect
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onnecting in a Social Media Group for our Industry puts you on the fast track to expand your network. Just like you might ask for referrals to other businesses you can network with in real life. A significant shift is taking place within some of these discussions; people are connecting more quickly and collaborating in real-time. Paula Anselone, Owner, Anselone Flooring in Mansfield, Massachusetts, speaks to the power of this method of networking within the Women of the Flooring Business group.
Lisbeth Calandrino Flooring Specialist and Associate Publisher and Director of Social Media for Fabulous Floors Magazine
“ These are women struggling with the same decisions that I’ve had to make over the years, as well as women who are sharing new ideas, which have been so useful to me.” This is exactly why Michelle Winters, owner of New Braunfels Flooring & Design Center—together with Rachel Berlin, Sales Manager at Precision Floors & Décor, and Business Consultant and Columnist, Lisbeth Calandrino, started the Women of the Flooring Business Facebook group. They felt women needed a place to vent, share and grow. “ At least two of us get together daily, says Calandrino, examining what is happening in the group and what we can do to add value to the discussions. We contribute to the conversations, notice who is participating, and note which issues are at the forefront. We believe it’s our job to see that the group members are being heard and which questions aren’t being answered.” Floor Academy Podcast host Kyle Hedin opens that (virtual) door with every podcast episode. Listeners have the ball in their court when each guest shares their contact information. In addition, the podcast has a corresponding Facebook group where people who might never cross paths offline are connecting with these guests and discussing the episodes. Hedin explains how valuable this level of online networking has been in his installation business.
Connecting in a Social Media Group for our Industry puts you on the fast track to expand your network. Just like you might ask for referrals to other businesses you can network with in real life. 28
Premier Flooring Retailer | D2 2021
