Flooring Retailers Guide to Greater Success - Increase Margins with Fashionable Designer Products

Page 56

FLOOR ED

Why Pay Attention to Moisture in Wood? When it comes to the moisture content of wood flooring, ignorance is NOT bliss.

W

ood is extremely sensitive to its surrounding environment. So if you’re not paying attention, your wood flooring could contain too much moisture at

the time it’s being installed. And this could easily lead to a catastrophic flooring

failure due to various issues such as buckling, cupping, crowning, cracking, mold, or mildew. Jason Wright Mr. Wright brings more than 30 years of flooring industry experience specializing in hardwood floor products and installation. Beginning in 1986, with a small sundry distributor in Medford, Oregon, Jason ascended through regional sales, Product Development, Business Development, and Marketing programs within different flooring companies. Jason brings a wealth of experience from starting new companies to supporting the flooring industry within the wholesale and retail sectors. Over many years, the flooring industry has come to rely upon Jason’s extensive experience. Contact him by email at jwright@wagnermeters.com. www.wagnermeters.com.

Why is wood moisture content important? If, at the time of installation, the moisture content of the wood is out of whack with the surroundings, it could spell disaster for your floor.

No one wants a wood floor to fail. However, the risk of a problem is high if you

don’t assess the wood’s moisture content (MC) before, during, and even after the floor installation. That’s because wood is a hygroscopic material, meaning that it will absorb or release moisture depending on ambient conditions.

Wood tends to absorb moisture in wet or humid conditions, and when it does,

it expands. Conversely, wood tends to release moisture if the air is dry, and this causes the wood to shrink.

If the process of expanding or shrinking is severe enough, you may end up with

an uneven floor surface. Or perhaps you’ll start to notice significant cracking or sep-

aration of floorboards. Unless you undertake remedial measures, which are often quite costly and time-consuming to perform, the floor may never recover. Likely, it

will always look unsightly, or—even worse—it may become a potential tripping hazard.

Giving heed to wood’s sensitivity to ambient conditions is an essential factor in the success of any wood flooring installation.

54

Premier Flooring Retailer | D2 2021


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How To Solve Common Flooring Installation Problems Right From Your Phone

7min
pages 62-65

Why Certified Installers are Important

1min
pages 66-67

Introducing… The Christina Collection

1min
pages 60-61

Why Pay Attention to Moisture in Wood?

5min
pages 56-59

Noncompete Agreements—A Basic Guide of the Do’s and Don’ts

11min
pages 50-55

Women of the Flooring Business Offers Educational Courses and Support for Members

7min
pages 44-47

Reputation Management Is a Problem/Opportunity for the Entire Company

4min
pages 34-35

Carpet Padding or Carpet Cushion. There’s a difference

5min
pages 32-33

Waterproof Flooring Made Easy

1min
pages 48-49

Shepherding Success Through Software—The Unusual Evolution of QFloors

4min
pages 36-37

The Entrepreneurial Vision of Pioneer Floor Coverings

3min
pages 38-39

Facebook Groups are Changing How Businesses Connect

3min
pages 30-31

The Beautifully Responsible™ Momentum of Resilient Flooring

5min
pages 14-23

Cybersecurity and Cloud Solutions

5min
pages 24-27

Good Companions… Custom Area Rugs from the DW Select Collection

1min
pages 28-29

What is EDI, and Why is It Used by fcB2B

3min
pages 8-9

Presenting Fashionable Products

3min
pages 12-13

Why Leave the installation of Your Beautiful New Floor to Just Anyone

1min
pages 10-11

The World Floor Covering Association Debuts In-House Content Studio, Studio 59TM

1min
pages 6-7

The Power of Team

3min
pages 4-5
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