Flooring Retailers Guide to Greater Success - Increase Margins with Fashionable Designer Products

Page 60

SHOWIN’ OUR STUFF

Introducing… The Christina Collection HGTV’s Christina Haack from Flip or Flop and Christina on the Coast has launched her own luxury vinyl flooring line… The Christina Collection.

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ince 2009, Christina has renovated and flipped houses on 11 seasons of HGTV’s “Flip or Flop” and her design show “Christina on the Coast.” Inspired by her passion for design and expertise on flooring, the Christina Collection features 21 colors and styles in the sought-after and high styled 9" wide × 60" plank. The looks were all hand-selected by Christina and can be used anywhere in the home to fit any decor. Christina knows floors are a significant part of home renovations and thought people could use a luxury vinyl collection that was stylish yet affordable. In addition, she wanted it to be durable for homeowners with active lifestyles or that have children or pets. She was inspired to create floors that would uphold quality and style. After much research, Christina chose a waterproof, scratch and stain-resistant but affordable, rigid core SPC for the collection. Creating a durable flooring option as a primary focus, Christina tested the durability against her three children and pets. (See Christina’s Instagram Page) The Christina Collection with a Diamond Walk finish features a 20 MIL wear layer, 6.5mm thick, and a 1.5mm IXPE attached pad. This flooring is also FloorScore certified for indoor air quality and performs well in high-traffic areas, including commercial spaces. The Christina Collection is determined to uphold quality and style for our customers, pushing for commitment and dedication in the growing flooring industry. If you are interested in carrying the Christina Collection in your showroom, please submit the inquiry form at www.christinacollectionflooring.com or email us at service@flooringlines.com. ■

Christina knows floors are a significant part of home renovations and thought people could use a luxury vinyl collection that was stylish yet affordable. In addition, she wanted it to be durable for homeowners with active lifestyles or that have children or pets. 58

Premier Flooring Retailer | D2 2021


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How To Solve Common Flooring Installation Problems Right From Your Phone

7min
pages 62-65

Why Certified Installers are Important

1min
pages 66-67

Introducing… The Christina Collection

1min
pages 60-61

Why Pay Attention to Moisture in Wood?

5min
pages 56-59

Noncompete Agreements—A Basic Guide of the Do’s and Don’ts

11min
pages 50-55

Women of the Flooring Business Offers Educational Courses and Support for Members

7min
pages 44-47

Reputation Management Is a Problem/Opportunity for the Entire Company

4min
pages 34-35

Carpet Padding or Carpet Cushion. There’s a difference

5min
pages 32-33

Waterproof Flooring Made Easy

1min
pages 48-49

Shepherding Success Through Software—The Unusual Evolution of QFloors

4min
pages 36-37

The Entrepreneurial Vision of Pioneer Floor Coverings

3min
pages 38-39

Facebook Groups are Changing How Businesses Connect

3min
pages 30-31

The Beautifully Responsible™ Momentum of Resilient Flooring

5min
pages 14-23

Cybersecurity and Cloud Solutions

5min
pages 24-27

Good Companions… Custom Area Rugs from the DW Select Collection

1min
pages 28-29

What is EDI, and Why is It Used by fcB2B

3min
pages 8-9

Presenting Fashionable Products

3min
pages 12-13

Why Leave the installation of Your Beautiful New Floor to Just Anyone

1min
pages 10-11

The World Floor Covering Association Debuts In-House Content Studio, Studio 59TM

1min
pages 6-7

The Power of Team

3min
pages 4-5
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