portfolio Selected work
By Maria Camilla Guldberg Faber
content P. 01 - 03 ABOUT - Me P. 04 - 06 USER EXPERIENCE - Pavillon Wonder P. 07 - 09 BUSINESS CASE - somersby x wonderland project P. 10 - 11 TAKE THE BIKE - Copenhagen Municipality P 12 - 13
NUDGING - Copenhagen Zoo
p. 14 - 15 OMNICHANNEL - Downtown P. 16
CONTACT
And this is how i normally look like
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about me KONICHIWA ! Key personal traits: Goal oriented, empathic and a good teamplayer
I am Maria Faber and I am 22 years old.
Personal context: Positive and gifted girl who through
ship-Design at Copenhagen School of Design & Technology.
what cooperation and good friendship means and
With base in Copenhagen, Denmark I study Entrepreneur-
I work with graphic design, concept- and design development and business
Work context: I am a good team player, perfectionist, structured and work best systematically.
BUT I am also filled with a big sense of humor and openminded:)
education, travelling and 6 years as a scout, learned how to solve problems through teamwork.
I would consider myself as an “experience fanatic"
when it comes to exploring other cultures. I am always seeking the authentic environment and I enjoy taking a break from everyday life, explore, take pictures and
find that special spot where I can sit in peace and think. I find it important that my heart is with me in every-
thing I do and to show empathy for my fellow human beings and friends is something I highly appreciate.
Thank you for your time, Best regards
01/
Sport
Love
Music
Dancing
·················· Photography
Culture
Experience
Creative stuff
To-do-lists
Sushi
what i like
education 2013 - 2015 (AP) Higher Education Kea, Copenhagen School of design & Technology - E-design, Entrepreneurial Design 2013 - 2013 Higher Commercial Courses (3 months) - Niels Brock Business College HHX - Grade: DK 8,3 2010 - 2012 Upper Secondary Education - Høng Boarding School - Grade: DK8,6
02/
skills Software Languages
Photoshop
Indesign
illustrator
Other software including Microsoft Offive and SketchUp. • Can work under pressure. • Able to work under tight deadline • Always in search of unique ideas
• Good communication skills. • Positive and optimistic • Can work as a team.
Danish English
03/
pavillon wonder WHAT: USER EXPERIENCE - WONDERFESTIWALL WHERE: 2. SEMESTER, EXAMEN AT KEA WHEN: JUNI 2014 Assignment: How can you with interactive Userinvolvement and UserExperience, create a stronger affiliations team for the new but also for the existing users of Wonderfestiwall?
Bird's-eye view of Pavillon Wonder = Tablet stations
Startpoint
04/
Pavillon Wonder is a platform developed to make
you interact and be a co-creator of a concert experience. You will be guided through four steps where you have to use your imagination and your senses to create the show on stage during a concert.
Pavillon Wonder 3D sketch
Outside of P.W. an 'invisible' house in the nature of Bornholm. Mirrors will be as an element that reflects the surroundings and makes the installation 'invisible'
Inside of P.W. How the four steps will guide you around and create flow.
05/
Pavillon Wonder
Step 1.
= Tablet stations
Chose your artist
Startpoint
Step 2.
Introduce
Pavillon Wonder in use Step 1.: Out of three artists choose which one you are the biggest fan of. They are all playing at the festival. (in this case I have chosen the Danish artist OhLand) Step 2.: OhLand will introduce you to the concept and prepare you for the game.
Collect elements Step 3.
Step 3.: Now you can start collecting all the elements to build up the exclusive univers for your chosen artist.These are the elements you can choose from: • Stage light - colors, spotlights and lights in general • Visual background on the stage and movements
OhLands Univers
Result
06/
Your finished visuel univers will be shown when your chosen artist is playing her concert live at the festival. Pavillon Wonder has now made you create and influence the outcome of the show.
somersby unlimited WHAT: SOMERSBY BUSSINESS CASE - CARLSBERG WHERE: KEA, COPENHAGEN SCHOOL OF DESIGN AND TECHNOLOGY WHEN: OCTOBER. 2013 Assignment: Develop a campaign and visual identity for the upcoming line of Sumersby Unlimited Pomegranate Cider. Keywords: “unlimited party”, “more is more” “over the top”and “the new ugly”
07/
The Danish advertising agency Wonderland asked us to make a campaign suggestion for the new Somersby Cider. We had to come up with six different bottle designs, a campaign poster and the marketing of the campaign. All this, we were asked to do under the keywords “unlimited party”, “more is more” “over the top”and “the new ugly” Inspiration: From the target group demand and with inspiration from the danish provins clubs we were inspired of the word “Feeling” and "Join The Rest". Solution: We wanted to make something wild, something that made sure that they would be seen and noticed. We wanted to give the target group something to gather around. Therefore we made the label on the bottle functions as a sticker and underneath is a social game to activate the target group. The game creates social involvement and fellow-feeling which we have observed is the target group's favorite occupation when they go out.
08/
A game is relevant and appealing to the target audience. we have chosen to include it in the design of the product.
09/
bike benefit WHAT: TAKE THE BIKE - COPENHAGEN MUNICIPALITY WHERE: 1. SEMESTER, EKSAMEN AT KEA, WHEN: JANUAR 2014 Assignment: Create a relevant and innovative aid package to the council that would get more people to bike when they are moving from A to B. The advertisement placed on your bike
10/ The website. Create your personal account.
Story board.
advertisement placed in the townscape
Bike Benefit. Solution: The solution should be developed in cooperation with COOP (the biggest Danish supermarket chain). The aim is to get families to bike more often and to reduce the traffic in the city. Download the Bike Benefit App and create an personal account. It will enable the GPS in the advertisement placed on your bike to track your routes around the city. Where ever you go, you will collect points per km. These points are saved in your personal account and can be used in one of COOPs supermarkets. Hence, biking around the city of Copenhagen, have multiple benefits: • You will get cheaper commodities. • Coop will get loyal customers and better expo sure having you as a mobile advertisement. • Copenhagen Municipality will reduce the heavy traffic, and encourage more families to bike. The GPS track your routes Your points saved in your personal account and converts the points into danish kr. you can shop for.
11/ Billboard advertisment for Bike Benefit
The Bike Benefit APP
copenhagen zoo WHAT: NUDGING - COPENHAGEN ZOO WHERE: 3. SEMESTER, WHEN: SEPTEMBER 2014
Assignment: Copenhagen Zoo has different challenges in relation to the behavior of the visitors. One of them is to get people to refund their ticket into a season pass. Solution: Activate and enable the visitors through information and interaction, to refund the ticket into a season pass
12/
A map of selected issues
Map of Zoo Customized Visuals
Personal season pass:To make it easy the visitors can capture their ‘zoo-moment’ and directly send their zoo-selfie to the ticket office who will prepare the season pass. By the end of the day, it is ready to pick up. Hence, activate the visitors to take a decision in the context.
Sign: Through your trip around Zoo Guide signs will remind you about the benefits of the season pass
Seasonpass ÅRSKORT
Indgang/udgag Entrance/ Exit
Entrance ticket with exact information about season pass.”
ZOO butik
ÅRSKORT
DIN BILLET + 280 KR
ÅRSKORT
(180 FOR BØRN)
=
ÅRSKORT
ÅRSKORT
DIN BILLET + 280 KR (180 FOR BØRN)
=
ÅRSKORT
ÅRSKORT
Finally the dots on the street create awareness and lead/ guide the visitors to the season pass office. Without any aggressive information campaign, Zoo hence, influences people's decisions towards a wished behavior.
Sign: “What’s new in zoo” - This creates awareness and curiosity and makes visitors want to return
Flyer: short describing the benefits of a season pass to avoid information overload
More information about the concept look at this: https://www.youtube.com/watch?v=rtva3iv9USI&list=UUktDAxMkAGrywYemxeuKM5g&index=2
13/
downtown WHAT: OMNICHANNEL (MULTI-CHANNEL-MARKETING) - DOWNTOWN.DK WHERE: 2. SEMESTER, WHEN: APRIL 2014 Assignment: Redesign of Downtwown’s physical store to ensure Downtown additional sales and strengthen their brand..
14/
Moodboard of DownTown shop
The solution in a sketch.
The physical store built as a miniature model
Downtown in the future. We have used the moodboard to create a sketch in 3D in Sketch-up to show how we would redesign the store and make it more flexible inregards to the showroom. We built a flexible shelve system in 1:1 to show how our concept would function in Downtowns physical store. Solution The room’s decor is flexible and changeable, so you can arrange a various environment and look to inspire the customers .The concept embraces the idea of multiple channels and will ensure high customer service online as well as offline.
15/ The overall approach to the solution - the physical store and the website.
Solution build in 1:1
thank you for watching! want to know more?
maria_faber@hotmail.com +45 26230437