BREAK FAST THE SOCKS
Author: MarĂa Paula Vargas C. Elisava Escola Superior de Disseny i Enginyeria de Barcelona Printed in Barcelona, Spain February 2016
“All happiness depends on a leisurely breakfast.� - John Gunther
INTRODUCTION This booklet is meant to explain the process developed in order to create “BREAKFAST THE SOCKS”. A socks’ brand ruled by the concept of “eating well” and taking fast decisions for an specific kind of people, as explained in the next pages. It was developed during the class Advanced Principle for Design, from the Study Abroad program.
OH, THESE MORNINGS..
..THEY JUST DON’T STOP
MORNING MAP
These maps shows how I move inside my flat each morning before leaving to Elisava.
SECOND FLOOR
FIRST FLOOR
MOST-IMPORTANT-PART-OF-THE-MORNING STORYBOARD
Hello! W your to break
EGGS TAG
S
S
MEDIUM HEAT COOK TIME: 7M ADD SALT DO NOT ADD SUGAR DO NOT EAT COLD
We are oday’s kfast
THE PROPOSAL BREAKFAST THE SOCKS is a brand selling individual socks with different food prints. When a client arrives to the story, he/she picks a box divided in two sections in which he/she will put the socks they choose (according to the print and their breakfast preferences) in one of the sections. For example, on the left side they could put only carbs and on the right side proteins. The idea is to randomly choose one sock from each section of the box when waking up, and whatever goes out will be that day’s breakfast. Also, inside the sock there will be a tag with basic instructions of how to cook each meal.
USER
morning-starversand-slow-thinkers with after-showerbrighter-bolder personality.
TEXTURES & COLOR PALETTE
REFERENTS
SKETCHS
SKETCHS
SKETCHS
THE
END
COMMENTS
COMMENTS