CHAP TER 01 | VISUAL RESE ARCH
BR AND INTRODUCTION
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N AT ION A L PA R K S E R V I C E
BR AND INTRODUCTION As a federal agency in the Department of the Interior, the National Park Service protects U.S. national parks with the help of volunteers and partnerships. Other aspects the brand protects are monuments, battlefields, military parks, historical parks/sites, lake shores, seashores, recreational areas, scenic rivers, trails and the White House. They do it for communities across all generations from families big and small. The purpose is to revitalize communities, preserve local history, celebrate heritage, and create opportunities for everyone to experience the great outdoors while being active.
The National Park Service as we know it today includes over 400 sites throughout the United States along with 5 sites in territories such as the Caribbean Sea and Central Pacific Ocean. There is an additional focus on creating fun and meaningful opportunities for people of all ages to get outside and be active. Through preserving the past and sharing it with the present, the National Park Service is creating a better future for everyone.
DID YOU KNOW? The second U.S. national park created is no longer a national park. Mackinac National Park in Michigan was established in 1875 and was returned to the state in 1895. It’s now considered one of Michigan’s State Parks.
