CHAP TER 02 | LOGO DEVELOPMENT
INITIAL SKETCHES
INITIAL SKETCHES
ROUND 01 To aid in visualizing the attitude of the brand, it is important to generate phrases that embody the soul of the core values of the brand. From the keywords discover, connect, and experience, the National Park Service’s terms can be evolved into three key phrases:
See what lies ahead DISCOVER
Common ground CONNECT
Stop & smell the flowers EXPERIENCE
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