Next Hotel Story_2017-0222

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DESIGN DIRECTIONS

NEXT HOTEL 80 Collins Street 2017/02/22


CONSIDERATIONS ❖ The Location & Points of Interest ❖ Uniquely Melbourne ❖ Users Profiles ❖ The NEXT Community ❖ Spaces adjacencies ❖ Design Concepts ❖ Reference Images


LOCATION 80 COLLINS STREET MELBOURNE

-SHOPPING QV CENTER

- CULTURE QV CENTER

ARC ONE GALLERY

MELBOURNE CENTRAL

EMBIGGEN BOOKS METROPOLIS

-ENTERTAINMENT MELBOURNE THEATRE COMPANY

REGENT THEATRE

GRILL’D CUMULUS TONKA SUPERNORMAL

- F&B HER MAJESTY’S THEATRE

COLLINS QUARTER COCKTAIL PUB GARDEN STATE CHIN CHIN


TYPOLOGIES ❖ ❖ ❖ ❖

NEXT HOTEL 80 Collins Street 2017/02/22

Verticality Proportions Element of Surprise Free Rides


COLLAGES & ECLECTISM ❖ ❖ ❖ ❖ ❖ ❖

NEXT HOTEL 80 Collins Street 2017/02/22

New VS Old Heritage Conservation Flooring Details Timeless Luxury Reflections


CUSTOMIZED LIFESTYLE ❖ ❖ ❖ ❖ ❖

NEXT HOTEL 80 Collins Street 2017/02/22

Street Life, Urban culture Appropriation Make your own Lunch on Green Patch Tiny Pop- up Business


Users

-Profiles-

NEXT HOTEL 80 Collins Street 2017/01/26


MR WHITE The international Business traveller  Meetings with Bankers  Use Hotel’s Amenities – Co-Work, Gym, and Restaurant.

The concierge welcomes me by my name and shows me the direction to the lift. Coming from the tullamarine

airport

I have already

check-in in on my App

Freshen-up at the gym facilities

Red Eye Flight. long hours waiting

SMS My room is readily accessible I received a

at Customs and long taxi ride.

Happy to arrive at the lobby. The AROMA is intoxicating

flowers

I can see stunning in the shop shining under the crisp morning light.

freshly roasted coffee.

Greeted by Fills the space. I can see a cool corner where I can sit, have and prepare for my meeting

coffee

emails and print at the co-working space, before check my

power nap.

Taking a At Transit Lounge

next meeting at 80 Collins street tower


Ms. BLUE The Domestic Business Traveller  Active Modern Woman who values time/ convenience  Use Hotel’s Amenities – Co-Work, Gym, Whisky Bar and Restaurant.

Room is available. . Recall my last trip. It feels

than home. a 5 star experience.

Coming from the airport. Another

Evening Flight

better

Review menu & order with Simple click on a

tablet

Retail Therapy at 80C Shopping Precinct. Only 1 hour between meetings Heading to Next “home” With a wide smile

emails and print at the co-working space, before my check my

A Quick

work-out in the morning before start of another busy day

next meeting at 80C Precint Office Tower

Check-out as easy As 1,2,3


Mr. BLACK The Entrepreneur  Co- Work Zone as his Office  May use other Hotel’s Amenities –Gym, Whisky Bar and Restaurant.

freshly roasted coffee. Fills the space. I sit, have a coffee and prepare for

Meeting with client

my meeting

The

Greeted by

Commute in from Spotswood

Happy to arrive at the lobby.

flowers

Nice touch - with in the shop shining under the crisp morning light.

Log on wirelessly for my

wifi is so fast ! Nice

zone

In my , working in the comfort of my own office I can see my business partner 6 desks over to the left busy chatting away in

Presentation

community setting

Walk by Le louvre

Head home

An awesome cocktail at the

Concept Bar before heading back to Spotswood. Long day, need a treat


Mr. Green The Office Worker Next Door  Occasional Meetings with Clients  Use Hotel’s Amenities – Gym/ Juice Bar, Concept Bar and Restaurant

Coming from Nauru House via

Link bridge.

30mn

A work-out before going for lunch. I don’t need attire, they give me the basics and it is bare feet!!

presentation tools available with fast download speed Meeting with client. Latest

Quick bite at Next Hotel My usual hangout place, with familiar faces everywhere.

Heading back to

Networking with a martini at the next

concept bar. I met with Ian, he is always here after 4pm

my office Via link bridge.


Gold Family Melbourne Cup Event  Here for the annual event and activities  Visit their usual hang outs  Soak in the sights

The concierge welcomes us by our name. He confirmed that we

checked in

My wife can’t resist the smells of fresh Roasted coffee.

Wife is out for shopping, again !

pop-up booth

I am at the curated by Gertrude contemporary art gallery at Level 3

Coming from the airport morning flight For the

Melbourne Cup

Happy to arrive at the lobby. I buy

a rose for my wife , been a while

since I last bought one. Feels good

Room is available .

Corridors are unbelievable! . a 5 star experience. The

Next : walk down Flinder street ..time

retail therapy at

for Bourke Street precinct.

library, book in hand. NICE Relaxing time at the


Mr & Mrs Orange Week End stays  Celebrate 1styr Anniversary.  Unique experiences at “Home” away from Home  Use Hotel’s Amenities- Gym, Pop- Up Event, Bar/ Restaurant

Advised that Room is ready. What an incredible

Lobby ..

Since we are downtown, let’s go to

shopping GPO and metropolis bookstore

Taxi from Preston

concept bar

Cozy drink at the Dinner venue is just a floor away. Bumped into our Next Door neighbour – there for the wife birthday

celebration !

To Next Hotel at 1pm

pop-up store

Happy to arrive at the lobby.

Colors and Display

Bright . My wife buys a stunning bouquet of Daisies to bring to the room

A visit to the hotel . Special yoji yamamoto sale for one month from dot Comme

always something new at

There is the Next Hotel !!

Another good night sleep on a

Dreamweave

Bed


Uncle Grey Broadway Tourism  Active retiree who enjoy Broadway shows very much  Use hotel amenities Pop-up events, Library, Coffee bar

The concierge welcomes us by our name. Arriving with the afternoon flight from

He confirmed that we

checked in

Room is available . Feels a

better than home.

5 stars experience.

Next Hotel always invite some singers for a Q&A session at the library. I got my program Autographed by

Carmen. It is o

John Cameron!

Regent Theatre For opera show Heading to

Brisbane to see premiere In Australia.

OMG! It was so temping, I am buying a rose bulb to Wear with my tuxedo tonight at the theatre

Hazelnut roasted

Greeted by coffee. Fills the space I can see a cool corner where I can sit,

pop-up store

A visit to the hotel . This month Playbill Broadway is offering fabulous CD at discount price.


Ms & Mrs Pink Luxury Shopaholics  Shopaholics couple who love shopping.  In lieu of close proximity swing for Pop-up events bar

Tesla Car

Driving our from Geelong, It is only 90mn !!! Next helped us to Arrange when we booked the room!

amazing flowers

next whiskey bar

Wah! Such arrangements, I will Buy one to bring back home tomorrow

Cozy drink at the With our friends from Melbourne, We have not Seen east other for almost 6month!

pop-up store. This month

A visit to the hotel Sprinkle Magic Fashion Studio.

Retail Therapy At Emporium precinct and Le louvre

always something new at

There is the Next Hotel !!

We were too tired and tipsy to drive back home so we decided To stay at the Next Hotel.

Last

Minute booking was so easy.


OUTSIDE

LIFESTYLE geek-counter

MR WHITE

7:05

International Business Traveller check-in

coffee nook outside leisure pop-up bridge Level 2

• •

Meetings with Clients Use Hotel’s Amenities – CoWork, Gym and Bar/ Restaurant.

co-work common

library/waiting

bar

co-work quiet

entrance foyer

7:00

flower market

restaurant guestrooms

transit lobby

17:00

8:15

gym

outside business

7:30

10:00

healthy/juice bar

8:00


LIFESTYLE

OUTSIDE

geek-counter

MS BLUE The Domestic Business Traveller

check-in

16:00

coffee nook

outside leisure

9:00

pop-up

• •

Active Modern Woman who values time/ convenience Use Hotel’s Amenities – Co-Work, Gym and Bar/ Restaurant.

bridge Level 2

23:00

co-work common

library/waiting

17:00

bar

co-work quiet

entrance foyer restaurant

23:05/7:45 flower market

guestrooms

transit lobby

7:00

outside business

gym

7:30

healthy/juice bar


OUTSIDE

LIFESTYLE geek-counter

MR BLACK The Entrepreneur

check-in

8:35

coffee nook

outside leisure pop-up

• •

Co- Work Zone as his Office May use other Hotel’s Amenities –Gym and Bar/ Restaurant.

bridge Level 2

8:30 entrance foyer

23:00

flower market

outside business

9:00

co-work common

library/waiting bar

12:00

co-work quiet

Bar/restaurant

17:00

transit lobby

gym

healthy/juice bar

guestrooms


OUTSIDE

LIFESTYLE geek-counter

MR Green The Office Worker Next Door

check-in

coffee nook outside leisure pop-up

co-work common

12:00 • •

Occasional Meetings with Clients Use Hotel’s Amenities – Gym/ Juice Bar and Bar/ Restaurant

bridge Level 2

library/waiting bar

17:00 co-work quiet

14:00

entrance foyer restaurant

12:45 flower market

outside business

guestrooms

transit lobby

gym

12:05 healthy/ juice bar

12:30


OUTSIDE

LIFESTYLE geek-counter

Gold Family Melbourne Cup Event

10:20 check-in

11:00

10:40

coffee nook

outside leisure pop-up

• • •

Here for the annual event and activities Visit their usual hang rounds Soak in sights

bridge Level 2

10:15

21:00

co-work common

library/waiting

21:30 bar

co-work quiet

entrance foyer restaurant

10:30

10:00

flower market

outside business

transit lobby

gym

healthy/juice bar

guestrooms

22:00


OUTSIDE

LIFESTYLE geek-counter

Mr & Ms Orange Week End Stay

check-in

coffee nook outside leisure

14:00

pop-up

14:00 • • •

1styr

Celebrate Anniversary. Unique experiences at the place they call “Home” Use Hotel’s AmenitiesGym, Pop- Up Event, Bar/ Restaurant

bridge Level 2

13:00

entrance foyer

co-work common

library/waiting

bar

18:00

co-work quiet

restaurant

13:10 flower market

outside business

transit lobby

gym

healthy/juice bar

guestrooms

23:00


OUTSIDE

LIFESTYLE geek-counter

Uncle Grey

13:05

Broadway Tourism

check-in

13:50

16:30

outside leisure

coffee nook

15:10 pop-up

• •

Active Retiree who Enjoy broadway shows very much Use hotel amenities Popup events, Library, Coffee bar

bridge Level 2

13:00

14:10

co-work common

library/waiting

bar

co-work quiet

entrance foyer restaurant

13:10 flower market

outside business

transit lobby

gym

healthy/juice bar

guestrooms


OUTSIDE

LIFESTYLE geek-counter

Ms & Mrs Pink Luxury Shopaholics

check-in

13:00

coffee nook

outside leisure

16:40 pop-up

• •

Shopaholics couple who love shopping In lieu of close proximity swing by for Pop-up events & Bar

bridge Level 2

co-work common

library/waiting

18:00 16:30 entrance foyer 20:00

flower market

outside business

bar

co-work quiet

restaurant

transit lobby

gym

healthy/juice bar

guestrooms


The Next Community

LIFESTYLE

OUTSIDE

geek-counter

24h 7/7 in Melbourne

7:05

10:20

check-in

8:35 10:40

11:00 16:00

coffee nook

outside leisure

14:00

9:00

pop-up bridge Level 2

8:30 23:00 13:00 10:15

entrance foyer

7:00 23:00

10:00

flower market

co-work common

14:00 21:00 library/waiting

17:00

21:30 bar

12:00

co-work quiet

18:00 restaurant

17:00

23:05/7:45 13:10 guestrooms

transit lobby

23:00 17:00

8:15

gym

outside business

7:30

10:00

7:30 healthy/juice bar 8:00


The Next Community

OUTSIDE

LIFESTYLE

Spaces and Adjacencies

check-in

coffee nook outside leisure pop-up bridge Level 2

co-work common

library/waiting

bar

co-work quiet

entrance foyer restaurant flower market

guestrooms

transit lobby

gym

outside business

healthy/juice bar


The Next Community Vertical Laneway Bar/restaurant co-work common

L3

co-work quiet

Void Connection BRIDGE

L2

SECTION

check-in geek-counter library/waiting

L1m (BOH)

L1

Gym

GR

BRIDGE

Pop-up

Entrance Foyer

flower market

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces

- Adjacencies -

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces & Adjacencies

MEDIA WALL

GROUND FLOOR

CONCIERGE/ HELP CORNER flower market MAIN ENTRANCE LIFT LOBBY BOH HOTEL CROWD

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces & Adjacencies

1ST FLOOR OPTION 1

TRANSIT LOUNGE/ MULTI PURPOSE SPECIALITY CONNECT ZONE/ POP-UP GYM/ CHANGING AREA/ JUICE BAR LIFT LOBBY BOH OFFICE CROWD HOTEL CROWD

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces & Adjacencies

1ST FLOOR OPTION 2

TRANSIT LOUNGE/ MULTI PURPOSE SPECIALITY CONNECT ZONE/ POP-UP GYM/ CHANGING AREA/ JUICE BAR LIFT LOBBY BOH OFFICE CROWD HOTEL CROWD

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces & Adjacencies UP

2ND FLOOR

LIBRARY/ COFFEE NOOK / CO-WORKING CHECK IN/ TECH COUNTER

BAR VERTICAL CONNECTION BOH OFFICE CROWD HOTEL CROWD

NEXT HOTEL 80 Collins Street 2017/02/22


Spaces & Adjacencies DN

3RD FLOOR

CO – WORKING COMMON RESTAURANT

LIFT LOBBY VERTICAL CONNECTION CO – WORKING QUIET OFFICE CROWD HOTEL CROWD

NEXT HOTEL 80 Collins Street 2017/02/22


Next

- Steps -

NEXT HOTEL 80 Collins Street 2017/02/22


Design Concept 1. PLAN FOR CONVERGENCE

5. ENGAGE & WELCOME THE COMMUNITY

6. OFFER MEANINGFUL CHOICE 2. FOCUS ON USER EXPERIENCE 7. DIFFERENTIATE

3. CREATE MEMORABLE ARRIVALS

4. ELIMINATE BARRIERS

8. INSPIRE


Look & Feel

FLEXIBLE multi- purpose with a playfully modern aesthetic. offering functionality that supersedes typical hospitality by bringing in aspects of co-work and other relevant industries.

GREEN PHYSICAL & DIGITAL LIBRARY merging the warmth & comfort of a traditional library with unlimited access to information that comes with new tech. key aspects include warmth, relaxation, invisible tech & bold gestures in showcasing materials

Fusion of nature to create a soothing environment. tastefully bringing in organic elements that provide respite from fast- paced lifestyle & a sense of calm. with elements of softness freshness & nature blended with tech.


- THANK YOU - www.bharchitects.com -


Images & mood

INTERACTIVE WALL

NEXT HOTEL 80 Collins Street 2017/01/22


Images & mood

GYM

NEXT HOTEL 80 Collins Street 2017/01/22


Images & mood

CO - WORKING

NEXT HOTEL 80 Collins Street 2017/01/22


Images & mood

RESTAURANT BAR

NEXT HOTEL 80 Collins Street 2017/01/22


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