DESIGN DIRECTIONS
NEXT HOTEL 80 Collins Street 2017/02/22
CONSIDERATIONS ❖ The Location & Points of Interest ❖ Uniquely Melbourne ❖ Users Profiles ❖ The NEXT Community ❖ Spaces adjacencies ❖ Design Concepts ❖ Reference Images
LOCATION 80 COLLINS STREET MELBOURNE
-SHOPPING QV CENTER
- CULTURE QV CENTER
ARC ONE GALLERY
MELBOURNE CENTRAL
EMBIGGEN BOOKS METROPOLIS
-ENTERTAINMENT MELBOURNE THEATRE COMPANY
REGENT THEATRE
GRILL’D CUMULUS TONKA SUPERNORMAL
- F&B HER MAJESTY’S THEATRE
COLLINS QUARTER COCKTAIL PUB GARDEN STATE CHIN CHIN
TYPOLOGIES ❖ ❖ ❖ ❖
NEXT HOTEL 80 Collins Street 2017/02/22
Verticality Proportions Element of Surprise Free Rides
COLLAGES & ECLECTISM ❖ ❖ ❖ ❖ ❖ ❖
NEXT HOTEL 80 Collins Street 2017/02/22
New VS Old Heritage Conservation Flooring Details Timeless Luxury Reflections
CUSTOMIZED LIFESTYLE ❖ ❖ ❖ ❖ ❖
NEXT HOTEL 80 Collins Street 2017/02/22
Street Life, Urban culture Appropriation Make your own Lunch on Green Patch Tiny Pop- up Business
Users
-Profiles-
NEXT HOTEL 80 Collins Street 2017/01/26
MR WHITE The international Business traveller Meetings with Bankers Use Hotel’s Amenities – Co-Work, Gym, and Restaurant.
The concierge welcomes me by my name and shows me the direction to the lift. Coming from the tullamarine
airport
I have already
check-in in on my App
Freshen-up at the gym facilities
Red Eye Flight. long hours waiting
SMS My room is readily accessible I received a
at Customs and long taxi ride.
Happy to arrive at the lobby. The AROMA is intoxicating
flowers
I can see stunning in the shop shining under the crisp morning light.
freshly roasted coffee.
Greeted by Fills the space. I can see a cool corner where I can sit, have and prepare for my meeting
coffee
emails and print at the co-working space, before check my
power nap.
Taking a At Transit Lounge
next meeting at 80 Collins street tower
Ms. BLUE The Domestic Business Traveller Active Modern Woman who values time/ convenience Use Hotel’s Amenities – Co-Work, Gym, Whisky Bar and Restaurant.
Room is available. . Recall my last trip. It feels
than home. a 5 star experience.
Coming from the airport. Another
Evening Flight
better
Review menu & order with Simple click on a
tablet
Retail Therapy at 80C Shopping Precinct. Only 1 hour between meetings Heading to Next “home” With a wide smile
emails and print at the co-working space, before my check my
A Quick
work-out in the morning before start of another busy day
next meeting at 80C Precint Office Tower
Check-out as easy As 1,2,3
Mr. BLACK The Entrepreneur Co- Work Zone as his Office May use other Hotel’s Amenities –Gym, Whisky Bar and Restaurant.
freshly roasted coffee. Fills the space. I sit, have a coffee and prepare for
Meeting with client
my meeting
The
Greeted by
Commute in from Spotswood
Happy to arrive at the lobby.
flowers
Nice touch - with in the shop shining under the crisp morning light.
Log on wirelessly for my
wifi is so fast ! Nice
zone
In my , working in the comfort of my own office I can see my business partner 6 desks over to the left busy chatting away in
Presentation
community setting
Walk by Le louvre
Head home
An awesome cocktail at the
Concept Bar before heading back to Spotswood. Long day, need a treat
Mr. Green The Office Worker Next Door Occasional Meetings with Clients Use Hotel’s Amenities – Gym/ Juice Bar, Concept Bar and Restaurant
Coming from Nauru House via
Link bridge.
30mn
A work-out before going for lunch. I don’t need attire, they give me the basics and it is bare feet!!
presentation tools available with fast download speed Meeting with client. Latest
Quick bite at Next Hotel My usual hangout place, with familiar faces everywhere.
Heading back to
Networking with a martini at the next
concept bar. I met with Ian, he is always here after 4pm
my office Via link bridge.
Gold Family Melbourne Cup Event Here for the annual event and activities Visit their usual hang outs Soak in the sights
The concierge welcomes us by our name. He confirmed that we
checked in
My wife can’t resist the smells of fresh Roasted coffee.
Wife is out for shopping, again !
pop-up booth
I am at the curated by Gertrude contemporary art gallery at Level 3
Coming from the airport morning flight For the
Melbourne Cup
Happy to arrive at the lobby. I buy
a rose for my wife , been a while
since I last bought one. Feels good
Room is available .
Corridors are unbelievable! . a 5 star experience. The
Next : walk down Flinder street ..time
retail therapy at
for Bourke Street precinct.
library, book in hand. NICE Relaxing time at the
Mr & Mrs Orange Week End stays Celebrate 1styr Anniversary. Unique experiences at “Home” away from Home Use Hotel’s Amenities- Gym, Pop- Up Event, Bar/ Restaurant
Advised that Room is ready. What an incredible
Lobby ..
Since we are downtown, let’s go to
shopping GPO and metropolis bookstore
Taxi from Preston
concept bar
Cozy drink at the Dinner venue is just a floor away. Bumped into our Next Door neighbour – there for the wife birthday
celebration !
To Next Hotel at 1pm
pop-up store
Happy to arrive at the lobby.
Colors and Display
Bright . My wife buys a stunning bouquet of Daisies to bring to the room
A visit to the hotel . Special yoji yamamoto sale for one month from dot Comme
always something new at
There is the Next Hotel !!
Another good night sleep on a
Dreamweave
Bed
Uncle Grey Broadway Tourism Active retiree who enjoy Broadway shows very much Use hotel amenities Pop-up events, Library, Coffee bar
The concierge welcomes us by our name. Arriving with the afternoon flight from
He confirmed that we
checked in
Room is available . Feels a
better than home.
5 stars experience.
Next Hotel always invite some singers for a Q&A session at the library. I got my program Autographed by
Carmen. It is o
John Cameron!
Regent Theatre For opera show Heading to
Brisbane to see premiere In Australia.
OMG! It was so temping, I am buying a rose bulb to Wear with my tuxedo tonight at the theatre
Hazelnut roasted
Greeted by coffee. Fills the space I can see a cool corner where I can sit,
pop-up store
A visit to the hotel . This month Playbill Broadway is offering fabulous CD at discount price.
Ms & Mrs Pink Luxury Shopaholics Shopaholics couple who love shopping. In lieu of close proximity swing for Pop-up events bar
Tesla Car
Driving our from Geelong, It is only 90mn !!! Next helped us to Arrange when we booked the room!
amazing flowers
next whiskey bar
Wah! Such arrangements, I will Buy one to bring back home tomorrow
Cozy drink at the With our friends from Melbourne, We have not Seen east other for almost 6month!
pop-up store. This month
A visit to the hotel Sprinkle Magic Fashion Studio.
Retail Therapy At Emporium precinct and Le louvre
always something new at
There is the Next Hotel !!
We were too tired and tipsy to drive back home so we decided To stay at the Next Hotel.
Last
Minute booking was so easy.
OUTSIDE
LIFESTYLE geek-counter
MR WHITE
7:05
International Business Traveller check-in
coffee nook outside leisure pop-up bridge Level 2
• •
Meetings with Clients Use Hotel’s Amenities – CoWork, Gym and Bar/ Restaurant.
co-work common
library/waiting
bar
co-work quiet
entrance foyer
7:00
flower market
restaurant guestrooms
transit lobby
17:00
8:15
gym
outside business
7:30
10:00
healthy/juice bar
8:00
LIFESTYLE
OUTSIDE
geek-counter
MS BLUE The Domestic Business Traveller
check-in
16:00
coffee nook
outside leisure
9:00
pop-up
• •
Active Modern Woman who values time/ convenience Use Hotel’s Amenities – Co-Work, Gym and Bar/ Restaurant.
bridge Level 2
23:00
co-work common
library/waiting
17:00
bar
co-work quiet
entrance foyer restaurant
23:05/7:45 flower market
guestrooms
transit lobby
7:00
outside business
gym
7:30
healthy/juice bar
OUTSIDE
LIFESTYLE geek-counter
MR BLACK The Entrepreneur
check-in
8:35
coffee nook
outside leisure pop-up
• •
Co- Work Zone as his Office May use other Hotel’s Amenities –Gym and Bar/ Restaurant.
bridge Level 2
8:30 entrance foyer
23:00
flower market
outside business
9:00
co-work common
library/waiting bar
12:00
co-work quiet
Bar/restaurant
17:00
transit lobby
gym
healthy/juice bar
guestrooms
OUTSIDE
LIFESTYLE geek-counter
MR Green The Office Worker Next Door
check-in
coffee nook outside leisure pop-up
co-work common
12:00 • •
Occasional Meetings with Clients Use Hotel’s Amenities – Gym/ Juice Bar and Bar/ Restaurant
bridge Level 2
library/waiting bar
17:00 co-work quiet
14:00
entrance foyer restaurant
12:45 flower market
outside business
guestrooms
transit lobby
gym
12:05 healthy/ juice bar
12:30
OUTSIDE
LIFESTYLE geek-counter
Gold Family Melbourne Cup Event
10:20 check-in
11:00
10:40
coffee nook
outside leisure pop-up
• • •
Here for the annual event and activities Visit their usual hang rounds Soak in sights
bridge Level 2
10:15
21:00
co-work common
library/waiting
21:30 bar
co-work quiet
entrance foyer restaurant
10:30
10:00
flower market
outside business
transit lobby
gym
healthy/juice bar
guestrooms
22:00
OUTSIDE
LIFESTYLE geek-counter
Mr & Ms Orange Week End Stay
check-in
coffee nook outside leisure
14:00
pop-up
14:00 • • •
1styr
Celebrate Anniversary. Unique experiences at the place they call “Home” Use Hotel’s AmenitiesGym, Pop- Up Event, Bar/ Restaurant
bridge Level 2
13:00
entrance foyer
co-work common
library/waiting
bar
18:00
co-work quiet
restaurant
13:10 flower market
outside business
transit lobby
gym
healthy/juice bar
guestrooms
23:00
OUTSIDE
LIFESTYLE geek-counter
Uncle Grey
13:05
Broadway Tourism
check-in
13:50
16:30
outside leisure
coffee nook
15:10 pop-up
• •
Active Retiree who Enjoy broadway shows very much Use hotel amenities Popup events, Library, Coffee bar
bridge Level 2
13:00
14:10
co-work common
library/waiting
bar
co-work quiet
entrance foyer restaurant
13:10 flower market
outside business
transit lobby
gym
healthy/juice bar
guestrooms
OUTSIDE
LIFESTYLE geek-counter
Ms & Mrs Pink Luxury Shopaholics
check-in
13:00
coffee nook
outside leisure
16:40 pop-up
• •
Shopaholics couple who love shopping In lieu of close proximity swing by for Pop-up events & Bar
bridge Level 2
co-work common
library/waiting
18:00 16:30 entrance foyer 20:00
flower market
outside business
bar
co-work quiet
restaurant
transit lobby
gym
healthy/juice bar
guestrooms
The Next Community
LIFESTYLE
OUTSIDE
geek-counter
24h 7/7 in Melbourne
7:05
10:20
check-in
8:35 10:40
11:00 16:00
coffee nook
outside leisure
14:00
9:00
pop-up bridge Level 2
8:30 23:00 13:00 10:15
entrance foyer
7:00 23:00
10:00
flower market
co-work common
14:00 21:00 library/waiting
17:00
21:30 bar
12:00
co-work quiet
18:00 restaurant
17:00
23:05/7:45 13:10 guestrooms
transit lobby
23:00 17:00
8:15
gym
outside business
7:30
10:00
7:30 healthy/juice bar 8:00
The Next Community
OUTSIDE
LIFESTYLE
Spaces and Adjacencies
check-in
coffee nook outside leisure pop-up bridge Level 2
co-work common
library/waiting
bar
co-work quiet
entrance foyer restaurant flower market
guestrooms
transit lobby
gym
outside business
healthy/juice bar
The Next Community Vertical Laneway Bar/restaurant co-work common
L3
co-work quiet
Void Connection BRIDGE
L2
SECTION
check-in geek-counter library/waiting
L1m (BOH)
L1
Gym
GR
BRIDGE
Pop-up
Entrance Foyer
flower market
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces
- Adjacencies -
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces & Adjacencies
MEDIA WALL
GROUND FLOOR
CONCIERGE/ HELP CORNER flower market MAIN ENTRANCE LIFT LOBBY BOH HOTEL CROWD
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces & Adjacencies
1ST FLOOR OPTION 1
TRANSIT LOUNGE/ MULTI PURPOSE SPECIALITY CONNECT ZONE/ POP-UP GYM/ CHANGING AREA/ JUICE BAR LIFT LOBBY BOH OFFICE CROWD HOTEL CROWD
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces & Adjacencies
1ST FLOOR OPTION 2
TRANSIT LOUNGE/ MULTI PURPOSE SPECIALITY CONNECT ZONE/ POP-UP GYM/ CHANGING AREA/ JUICE BAR LIFT LOBBY BOH OFFICE CROWD HOTEL CROWD
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces & Adjacencies UP
2ND FLOOR
LIBRARY/ COFFEE NOOK / CO-WORKING CHECK IN/ TECH COUNTER
BAR VERTICAL CONNECTION BOH OFFICE CROWD HOTEL CROWD
NEXT HOTEL 80 Collins Street 2017/02/22
Spaces & Adjacencies DN
3RD FLOOR
CO – WORKING COMMON RESTAURANT
LIFT LOBBY VERTICAL CONNECTION CO – WORKING QUIET OFFICE CROWD HOTEL CROWD
NEXT HOTEL 80 Collins Street 2017/02/22
Next
- Steps -
NEXT HOTEL 80 Collins Street 2017/02/22
Design Concept 1. PLAN FOR CONVERGENCE
5. ENGAGE & WELCOME THE COMMUNITY
6. OFFER MEANINGFUL CHOICE 2. FOCUS ON USER EXPERIENCE 7. DIFFERENTIATE
3. CREATE MEMORABLE ARRIVALS
4. ELIMINATE BARRIERS
8. INSPIRE
Look & Feel
FLEXIBLE multi- purpose with a playfully modern aesthetic. offering functionality that supersedes typical hospitality by bringing in aspects of co-work and other relevant industries.
GREEN PHYSICAL & DIGITAL LIBRARY merging the warmth & comfort of a traditional library with unlimited access to information that comes with new tech. key aspects include warmth, relaxation, invisible tech & bold gestures in showcasing materials
Fusion of nature to create a soothing environment. tastefully bringing in organic elements that provide respite from fast- paced lifestyle & a sense of calm. with elements of softness freshness & nature blended with tech.
- THANK YOU - www.bharchitects.com -
Images & mood
INTERACTIVE WALL
NEXT HOTEL 80 Collins Street 2017/01/22
Images & mood
GYM
NEXT HOTEL 80 Collins Street 2017/01/22
Images & mood
CO - WORKING
NEXT HOTEL 80 Collins Street 2017/01/22
Images & mood
RESTAURANT BAR
NEXT HOTEL 80 Collins Street 2017/01/22