WHAT IS
S+LAB? F
PRESENTED BY: Mark Moreno, Managing Director, Los Angeles January 2022
S+LAB
• Innovation and adaptability are the very life’s-blood of business success • Hard to achieve amidst the constant change, and business-asusual approaches don’t deliver • Understanding the shifting landscape of business, culture and technology is step one F • The best solutions will be multi-disciplinary and inter-related
It’s about seeing with fresh eyes…
What we’re seeing…
S+LAB
What we believe… S+LAB
What we focus on…. S+LAB
Where the power lies… S+LAB
How we get there… S+LAB
How we get there… S+LAB
Where we thrive…. S+LAB
“
“
one size mis-fits all.
Francis Duffy
F
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LAB WITH DESIGN CHOPS S+LAB S+LAB
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STRATEGIC+
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SUSTAINABLE+
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STATE-OF-THE-ARTIST+
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OUR PHILOSOPHY We believe there is a better way to serve our CLIENT's needs by providing high value consulting S+LAB S+LAB
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OUR APPROACH (4 STEP) 1. Research We start with a thorough exploration of your values and vision. We use custom designed games and tools to dig deep into your business goals and aspirations. 2. Analysis and Scenarios We synthesize and analyze the data, define performance objectives, frame opportunities and prepare weighted “probability of success” scenarios. 3. Development We refine and hybridize the highest performing scenario, validate performance objectives against your vision/feasibility/viability and assess for sustained success over time. 4. Roadmap We deliver a comprehensive report of findings with recommendations, develop an implementation roadmap, secure stakeholder alignment and engagement.
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DEVELOPMENT SOLUTIONS Development Solutions join the dots. What do you want? Where should it happen? Who can help? Many clients have a piece of the development puzzle but not everything they need to bring a vision to life. We put the puzzle together. Development Solutions are about creating connections. We align clients’ goals with the right partners, investors, sites, and users. We focus on highest potential and the steps to get there. We often develop feasibility Proformas to engage potential partners and make informed decisions. We reveal highest and best use through qualitative insights, supported by data-based tools such as demographics, trends and predictive analytics. We don’t leave you hanging. Our key differentiator is an integrated road map to lead you from vision to implementation. We don’t leave you with a binder that will just sit on the shelf. We articulate your vision and then go a step further with an implementation plan with specific, actionable, measurable steps to move you forward.
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PORTFOLIO OPTIMIZATION The marketplace is a dynamic ecosystem. The rate of change is ever increasing, and businesses must adapt to stay competitive. Everything lags and typically, physical assets lag the most. “The future is already here, it’s just not evenly distributed” – William Gibson Physical assets like a building, office spaces, and furniture are typically long-term commitments acquired over time. There is often tremendous mismatch between an organization’s goals and their current physical assets. Portfolio Optimization is about learning your organization’s vision, understanding the forces driving change, assessing existing property, and developing a strategy to align your physical assets with the vision and direction of your organization. We recognize that no fix will last forever. We build for the future and measure our solutions in terms of change resilience. A building is not always the right answer to a real estate problem. We investigate and discover the best options for you to make an informed decision with all possibilities on the table. We are navigators. Our North Star is your business goals.
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WORKpla(y)ce STRATEGY Work is something you do, not a place you go. Work happens everywhere. It is constantly moving, shifting and evolving. Technology, demographic and generational changes are factors that propel the evolution of work and how it is done. These rapid changes in work outpace physical spaces in the workplace. And nothing is more evident in the change of the workplace with the current pandemic. The evolving nature of work is different for every organization. Understanding this evolution and what it means to your organization is at the heart of Workpla(y)ce Strategy. Aligning the workplace with the evolution of your work and building a strategy of resilience is where we play. It is always about becoming the next thing. The world is not a static place and businesses have to keep up to stay in the game. The interplay of work, supporting organizational structures and workplace culture must adapt to the evolving nature of work. Most of our clients know 90% of what they need to know. We bring the remaining 10%.
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BRAND INTEGRATION Brand integration helps define the identity of an organization. As a business grows, their direction, values and goals often risk becoming unclear from the messages they send. Brand integration helps leaders clarify their brand’s vision and develop a strategy to put it in action. We weave your brand throughout all aspects of your organization ranging from digital implementation to wayfinding and graphics. Successful brand integration reinforces your identity, mission and objectives, creating a competitive advantage by engaging your customers and clients in myriad subtle ways.
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“If I had asked people
what they wanted, they would have said faster horses.
“
Henry Ford
What can we learn inside the S+Lab?
s+lab offerings
Portfolio Optimization
Development Solutions
Workpla(y)ce Innovation
Brand Experience
CREATING A COMPELLING DESTINATION EXPERIENCE REQUIRES VISION, ENTERPRISE AND
HOLISTIC THINKING.
“ We drive into the future looking only in the review mirror
“
Marshall McLuhan
Working Hypothesis: splicing tech-sector DNA into the research world will provide a crossgenerational place that advances the preferred future culture
What can we learn inside the S+Lab?
Vision What is it?
Feasibility
Viability
Can it be done?
Will it Prosper?
We can’t predict the future... But we can create it.
Vision What is it?
Feasibility
Viability
Can it be done?
Will it Prosper?
The best opportunities lie where others aren’t looking.
TRADITIONAL approach
START
PROGRAM
DESIGN
STRATEGIC LAB APPROACH
Optimized PROGRAM
START S+LAB HAPPENS HERE
High Value DESIGN
the s+lab tool kit WHAT’S HIGHEST AND BEST USE?
WHY WILL THEY COME?
Due Diligence Assessment Financial proforma summary
Visioning Shared vision and guiding principles
Massing Scenarios Building form to support optimal mix
Market Research Key market influences
Capacity Studies Technical analysis to maximize investment
Design Direction Ties goals and objectives to design concept
Market Assessment Optimize competitive location and adjacencies
Adjacency and Space Planning Translating brand into the physical environment
What can we learn outside the S+Lab?
it’s not WHAT YOU CAN BUILD... But WHAT YOU SHOULD BUILD.
S+LAB is about data-smart solutions that creatively and strategically maximize opportunity and mitigate risk.
Planning
Architecture
Interior Design
DATA NOT
DIVA
See it in action…
How we do it…
RESEARCH
ANALYSIS + SCENARIOS
DEVELOPMENT
ROADMAP
How we do it…
RESEARCH
We start with a thorough exploration of your values and vision. We use custom designed games and tools to dig deep into your business goals and aspirations.
How we do it…
ANALYSIS + SCENARIOS
We synthesize and analyze the data, define performance objectives, frame opportunities and prepare weighted “probability of success” scenarios.
How we do it…
DEVELOPMENT
We refine and hybridize the highest performing scenario, validate performance objectives against your vision/feasibility/viability and assess for sustained success over time.
How we do it…
ROADMAP
We deliver a comprehensive report of findings with recommendations, develop an implementation roadmap, secure stakeholder alignment and engagement.
How we do it…
THE REQUEST:
RESEARCH
analyze a sites so we an attract the next generation of users. WHAT WE ASKED:
could an innovative product like modular solve the problem?
How we do it…
RESEARCH
How we do it…
ANALYSIS + SCENARIOS
Portfolio optimization
How we do it…
DEVELOPMENT
Portfolio optimization
How we do it…
ROADMAP
Portfolio optimization
What are the results…
1. 2. 3.
Aligned leader goals and objectives with smart real estate strategy De-risked process by assessing multiple scenarios Predictive analysis supported decision making process
Portfolio optimization
PAC 310
PROOF OF CONCEPT + RESULTS
646 SIXTH
PROOF OF CONCEPT + RESULTS
SIX THREE NINE
PROOF OF CONCEPT + RESULTS
The future is now - join us!
#S+LAB
Mark Moreno Director – Architecture & Design mmoreno@berkeley.edu