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“Í‹Ò¹ E book Education ä´ŒáÅŒÇÇѹ¹Õé” ¤ÅÔ¡ä»·Õè
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02 Ê‹§ÅÙ¡àÃÕ¹¹Í¡ 2009
Çѹ·Õè 30 àÁÉÒ¹ - 13 ¾ÄÉÀÒ¤Á 2552
London School of Economics and Political Science
‘Rerum Cognoscere Causas’ “to know the cause of things”
ÊÇÑÊ´Õ¤ÃѺ·‹Ò¹¼ÙŒÍ‹Ò¹·Ø¡·‹Ò¹ ÍÒ·Ôμ ¹ÕéàÃÒ ¨Ð¾Òä»àÂÕèÂÁàÂÕ¹ The London School of Economics and Political Science (LSE) ÁËÒÇÔ·ÂÒÅѪ×èʹѧ·Ò§ÊÒÂÊѧ¤ÁÈÒÊμà ÃдѺ âš㨡ÅÒ§¡ÃاÅ͹´Í¹â´ÂàÃÒä´Œ¹ŒÍ§¹éíÒμÒÅ ËÃ×Í ÍѤÃÕÂÒ §ÒÁÇ§È ä¾ºÙÅ ໚¹¼ÙŒ¾ÒªÁ ¹ŒÍ§ ¹éíÒμÒÅ ÍÒÂØ 23 »‚ ÊíÒàÃ稡ÒÃÈÖ¡ÉÒ¹ÔμÔÈÒÊμà ºÑ³±Ôμ à¡ÕÂÃμÔ¹ÔÂÁÍѹ´Ñº 1 ¨Ò¡¨ØÌÒŧ¡Ã³ ÁËÒÇÔ·ÂÒÅÑÂàÁ×Íè »‚·áÕè ÅŒÇ ·Õàè Å×Í¡àÃÕ¹¹ÔμÈÔ ÒÊμà à¾ÃÒÐËŧãËÅ·Ñé§ËÅÑ¡¡ÒÃ㪌àËμؼÅáÅÐμÃáР¢Í§ÇÔ·ÂÒÈÒÊμà áÅÐÈÔŻТͧ¡ÒÃ㪌ÀÒÉÒ ¨Ö§ àÅ×Í¡àÃÕ¹ÇÔªÒ¹ÔμÈÔ ÒÊμà «§Öè ໚¹ÊÒ¢ÒÇÔªÒ·Õ¼è ÊÁ ·Ñé§ÊͧÈÒÊμà 䴌໚¹Í‹ҧ´Õ ËÅÑ § ¨Ò¡¨º¡ÒÃÈÖ ¡ ÉÒ»ÃÔ Þ ÞÒμÃÕ ·Õè ¨Ø Ì ÒÏ àÅ×Í¡·Õè¨ÐàÃÕ¹μ‹Í»ÃÔÞÞÒⷷѹ·Õâ´ÂàÅ×Í¡àÃÕ¹·Õè The London School of Economics and Political Science (LSE) àÁ× Í § London ÊËÃÒªÍҳҨѡà àÃÕ¹ËÅÑ¡ÊÙμà LLM (Master of law) ÇÔªÒ੾ÒдŒÒ¹ Banking law and financial regulations à¾ÃÒÐ໚¹ÇÔªÒ·Õèª×蹪ͺ μѧé áμ‹àÃÕ¹»ÃÔÞÞÒμÃÕ áÅÐÁÕ¤ÇÒÁÁѹè ã¨ã¹ÈÑ¡ÂÀÒ¾ ¢Í§»ÃÐà·Èä·Â Ç‹ÒËÒ¡àÃÒÁպؤÅҡ÷ÕèÁÕ¤ÇÒÁ àªÕÂè ǪÒÞ·Ò§´ŒÒ¹¡®ËÁÒ¡Òø¹Ò¤ÒÃáÅСÒÃà§Ô¹ ¡ç ¹‹ Ò ¨ÐÊÒÁÒö໚ ¹ áç˹Öè § «Öè § ¼ÅÑ ¡ ´Ñ ¹ ãËŒ »ÃÐà·Èä·Â ໚¹Èٹ ¡ÅÒ§·Ò§¡ÒÃà§Ô¹¢Í§ÀÙÁÀÔ Ò¤ ä´Œ áÅÐËÅѧ¨Ò¡¨º¨Ò¡·Õè LSE ¹éíÒμÒÅä´ŒÇҧἹ Ç‹Ò¨ÐÈÖ¡ÉÒμ‹Í·Ò§´ŒÒ¹ Business law and Securities ·Õè University of Pennsylvania »ÃÐà·ÈÊËÃÑ°ÍàÁÃÔ¡Ò ¹ŒÍ§¹éíÒμÒÅä´ŒàÅ‹Ò»ÃÐÇÑμԢͧÁËÒÇÔ·ÂÒÅÑÂÇ‹Ò LSE ¹Ñ¹é ¡‹ÍμÑ§é ¢Ö¹é àÁ×Íè »‚ ¤.È. 1895 ໚¹ÁËÒÇÔ·ÂÒÅÑ ੾ÒдŒÒ¹Êѧ¤ÁÈÒÊμà ·ÕèÁÕ¤ÇÒÁà¡‹Òá¡‹ áÅÐÂѧ¤§ ¤ÇÒÁ໚ ¹ ÁËÒÇÔ · ÂÒÅÑ Â à©¾ÒдŒ Ò ¹áË‹ § à´Õ  Çã¹ »ÃÐà·ÈÍѧ¡ÄÉ â´Âä´ŒÃѺ¡ÒèѴÍѹ´Ñºã¹»‚ 2009 ãˌ໚¹ÁËÒÇÔ·ÂÒÅѪ×Íè ´Ñ§·Ò§´ŒÒ¹Êѧ¤ÁÈÒÊμà ໚¹ Íѹ´Ñº·Õè 2 ¢Í§»ÃÐà·ÈÍѧ¡ÄÉ â´ÂÊÒ¢ÒÇÔªÒ·Õàè »š¹ ·Õè¹ÔÂÁÍ‹ҧÁҡ䴌ᡋÇÔªÒ àÈÃÉ°ÈÒÊμà ¡®ËÁÒ ¡ÒÃà§Ô¹ ÃÑ°ÈÒÊμà áÅСÒúÑÞªÕ à» ´Ê͹·Ñé§ã¹ ÃдѺ»ÃÔÞÞÒμÃÕ â· áÅÐàÍ¡ ÁÕ¨íҹǹ¹Ñ¡ÈÖ¡ÉÒã¹ áμ‹Åл‚ÃÇÁ¡Ç‹Ò 8,000 ¤¹ ã¹ 150 ¡Ç‹ÒËÅÑ¡ÊÙμà ´ŒÇ¤ÇÒÁà¡‹Òá¡‹¹Õèàͧ ·íÒãËŒ LSE ä´Œ¼ÅÔμÈÔÉÂ à¡‹Ò ¼ÙÁŒ ªÕ Í×è àÊÕ§ÃдѺâÅ¡ä´ŒÃºÑ ÃÒ§ÇÑÅâ¹àºÅÁÒ¡ÁÒ äÁ‹ Ç‹Ò¨Ð໚¹Í´Õμ»ÃиҹҸԺ´ÕÊËÃÑ°ÍàÁÃÔ¡Ò John F. Kenedy ÃÇÁ¶Ö§¼ÙÁŒ ªÕ Í×è àÊÕ§ã¹ä·ÂËÅÒ·‹Ò¹ ઋ¹ Ͼ³Ï ¸Ò¹Ô¹·Ã ¡ÃÑÂÇÔàªÕÂà ͧ¤Á¹μÃÕáÅÐÍ´Õμ ¹Ò¡ÃÑ°Á¹μÃÕ ´Ã.»‰Ç ÍÖê§Àҡó Í´Õμ¼ÙŒÇ‹Ò¡Òà ¸¹Ò¤ÒÃáË‹§»ÃÐà·Èä·Â
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I want to study for a master’s degree in Marketing What is wrong with the above statement? Chances are you do not know the answer. Our experience at Mentor International shows that almost 40% of Thai applicants want to study marketing. So what is wrong with that you ask? I have chosen a popular subject. What you are not considering: - the competition for places on master’s degrees in marketing overseas - Will you be able to get a job once you graduate? First the competition-foreign universities cannot only have Thai students in their classes so they will tend to take only the very best applicants. This means that it is tougher to be accepted for the study of marketing than a number of other areas of study in business. How to get around this? Be very sure that you really do want to study marketing and this is not just chosen for other reasons (e.g. it looks like an “easy” subject.) Then, specialise. Many universities now offer a range of specialist areas in marketing, e.g. Brand Marketing, Communications Marketing, International Marketing. The above strategy will help with the second problem of finding a job. Since there are now so many Thais who have returned home with a master’s
in marketing the above specialist strategy will help, but another tip is to focus your dissertation (the research section of your study) upon a particular segment of commerce or industry (e.g. advertising, retail sales, pharmaceuticals, automotive industry) to a field in which you aim to work. This will prove to prospective employers that you have specialist knowledge and interest. This all shows that you need to be very focused in choosing your area of study in marketing, the specialisation, and also pay attention to future job prospects. This is even more essential than ever before, given the present economic climate. John Kelly, Director Mentor International www.mentor.ac
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