Join Us In The City Of Brotherly Love… for eTail East!
eTail East Made For Retail By Retailers August 12-15, 2013
www.etaileast.com
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Philadelphia Marriott Downtown, Philadelphia, PA
www.theetailblog.com
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Look Inside Your Business. Solve The Customer Problem. The ultimate goal is to be smarter about your business, understand your customers’ needs and exceed them. That’s why eTail is here – to arm you with strategies to help you do just that.
Key Themes For eTail East 2013 Include: Focusing on the next wave in e-commerce for future growth Engraining a customer focus throughout your retail enterprise
Returning to analytics: harnessing data and providing actionable business intelligence to become adaptive retail organizations Optimizing your business for growth
YOUR CUSTOMER Lead Sponsors:
Register Today-
Organized By:
Call: 1.888.482.6012 or 646.200.7530 Fax: 1.646.200.7535 Email: etail@wbresearch.com Visit: www.etaileast.com
6 SPECIFIC REASONS TO SECURE YOUR REGISTRATION RIGHT NOW Increase market share, set your growth strategies for the remainder of 2013 and gain a competitive advantage by registering today!
Every single speaker at eTail is REQUIRED to end their presentation with 4-5 actionable key take-aways. They will present the business case, execution strategy and results!
1 eTail is the perfect sized event
for you. Not too massive so you can find the solutions you want and intimate enough to truly network with retailers. With interactive sessions, free
2 consultations and retailer-only workshops, receive solutions to all of your challenges with a multitude of learning opportunities
3 The event content, format and
speaker faculty were put together by year-round research into your specific pain points. We cover what you want to hear about. All we do is conferences. That
4 means 100% of our resources go solely towards executing industry-leading events that serve your needs.
5 Every session will offer a minimum of 4 tactical take aways (not just a high-level summary)- we request it of every speaker.
WHY IS ALWAYS THE RIGHT EVENT FOR YOU The eTail program provides tactical sessions focusing on user experience improvements, personalization, search best practices, analytics and BI, conversion optimization, usability, site redesign, merchandising strategies, customer engagement and CRM, the multi-channel customer experience and of course the latest pre-holiday results to shape your strategies for Q4 2013. And with our varied session formats, you will walk away with a notebook full of new ideas (as well as contacts). Additionally, hear tactical strategies focusing on: • Social media strategies • Mobile and tablets • Optimizing your spend • The multi-channel and online customer experience • And of course… Keeping the experience fresh so your customers come back to you time and time again. Gain competitive intelligence and benchmark your current marketing and sales efforts to ensure your busiest season provides the highest revenue numbers you’ve ever seen. Only at eTail 2013.
6 Over 85% of the speaker faculty is a retailer.
GET SOCIAL WITH “I also had the opportunity to meet many great leaders in the online retailing industry and well as reconnecting with colleagues, vendors I’ve worked with in the past. Congratulations on a successful week.” Ethelbert Williams, Head of Marketing, Total Beauty Group
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Lead Sponsors:
Getting social with eTail Join the eTail conversation on all of our social networks. Additionally, gather real-time feedback with Live Streaming Twitter at the conference! And don’t forget to check out past presentation videos from keynote presenters, available at www.etaileast.com for free!
The eTail Blog Have you visited the eTail Blog yet? Better yet, have you subscribed? We bring the experts’ advice (from companies like Lucky Brand Jeans, Macy¹s, Hautelook and more) straight to you. Subscribe for free and never miss a beat!
eTail East 2013 Free Content eTail is dedicated to providing you with a maximum amount of industry information, keeping you abreast of all recent developments in the ecommerce space. Therefore, we are pleased to offer you access to several complimentary benchmark studies, reports and Q&As.
Benchmark Studies & Reports
DOWNLOAD REPORT NOW
2013 RETAIL TECHNOLOGY SPENDING REPORT
THE ETAIL TECHNOLOGY TREND REPORT
During eTail West 2013, eTail fielded over 100 retailer surveys in order to uncover technology spending habits. We’ve revamped our latest surveys and partnered with AT&T in order to provide deeper insight into these trends. You will find that this study provides tangible, constructive data and insights for both retailers and solution providers.
To address the changing technology spending habits of the industry, over the past two years, eTail has been fielding retailer surveys on-site during our annual conferences. Where are retailers spending, and why? What are their plans for technology spending in the future, and why have they spent the way they have been for the last 24 months? What insight can be gleaned from these results? eTail has carefully analyzed trends and presents a detailed analysis of changes over the last two years in terms of technology spending habits within the industry. In this report, you will be able to ascertain areas of spend that have both increased and decreased, and why.
DOWNLOAD REPORT NOW
Exclusive Q&As With Industry Experts
DOWNLOAD Q&A NOW
Visit
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HOW BARNES & NOBLE RETAINS A 60% OPEN RATE ON A DAILY EMAIL CAMPAIGN
SEARS CANADA’S DO’S AND DON’TS OF ONLINE VS. IN-STORE MERCHANDISING
Barnes and Noble sometimes seems like one of the last remaining big book sellers whose brick and mortar stores are still as crowded as ever. That’s because the retailer had made huge efforts to diversify its offerings and its marketing to encourage traffic to Piper Rosenshein, Director of Retention Marketing at B&N, email is the connective tissue that drives that traffic, and is used as a vehicle to drive people online and in store, based on lots of relevant targeting and promotional efforts. One email campaign the company runs called the “Nook Daily Find,” gives customers who own B&N’s Nook tablet reader the opportunity to purchase a book at around 75% off the original price, for that day only. It’s and email that retains a 60% open rate and a very low opt-out rate, and it is just one example of how targeted marketing through email, to very specific segments, can prove successful for multi-channel retailers.
Online merchandising is an entirely different animal than the in-store bear many traditional retailers might be used to. While it can take weeks or months to measure merchandising trends in store, online trends manifest immediately, and therefore data must be analyzed frequently and swiftly to determine what should be put in front of consumers.
DOWNLOAD Q&A NOW
Tom Maryniarczyk, Associate VP of ECommerce Analytics and Promotions at Sears Canada, spoke to eTail about how using data to back up decisions is key to the success of online merchandising. He also pointed out how important it is to offer an easy guest checkout option and ask for as little info as possible from customers, so as to get them through that purchase door.
to stay abreast of the latest developments in the ecommerce space.
P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
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eTail Special Events Attend BRAND NEW networking activities and cocktail receptions each and every day of the event Monday, August 12th 5.30PM
Retailer-Only Card Swap: eTail’s Popular “SpeedDating” Networking! Bring plenty of business cards, because you will need them! Back by popular demand, our “speed-dating” themed networking card swap allows you to meet your peers in a retailer-only environment.
6.00PM
eTail Official Welcome Reception At the end of a subject-intensive day, unwind with fellow retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to jumpstart your networking.
Tuesday, August 13th 12.30PM
Concurrent Retailer-Only Networking Sessions! Invitation-Only Workshop and Private Lunch Hosted By Symantec & Invitation- Only Workshop and Private Lunch Hosted By Kount High-level networking opportunity is designed as a brainstorming and networking workshop for retailers. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
6.15PM
The eTail Official Cocktail Reception After a day of constructive and solutions-focused sessions, relax at the official eTail Cocktail Reception. Take advantage of an opportunity to network with forward-thinking retail executives.
Wednesday, August 14th 1.05PM
Concurrent Retailer-Only Networking Sessions! Interactive Workshop and Private Lunch Hosted by Maritz Loyalty Marketing and Interactive Workshop and Private Lunch High-level networking is designed as a brainstorming workshop. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
6.00PM
Retailer-Only Think Tanks With multiple roundtables, each with a different retail host and topic area of focus, tackle the hottest topics impacting retail today. One-on-one networking and relationship building with your peers in a vendor-free zone!! For detailed information on Roundtable Hosts, please visit www.eTaileast.com.
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Lead Sponsors:
RETAIL INNOVATORS PRESENT TACTICAL CASE STUDIES We challenge them to feature their best content, provide actionable results, so you can maximize the number of takeaways you receive. Here is a sample of who you will hear from in 2013. Brian Tilzer Chief Digital Officer CVS Caremark John Boris SVP/CMO Shutterfly Michael Bayle SVP/ GM Mobile ESPN Kobie Fuller CMO REVOLVEclothing Brian Sawyer Managing Director- Interactive Bear & eCommerce Build-A-Bear Workshop® Serena Potter Group VP, Marketing Strategy Macys Andy Chu DVP Mobile Commerce Sears Holding Corporation Mark Simmons VP, eCommerce + Digital DESIGN WITHIN REACH Bill Shea GM/VP Wine Country Gift Baskets John Mulliken Co-Founder/GM Joss & Main Jason Falls VP Digital Strategy Cafepress Alex Miller VP eCommerce QVC Rose Hamilton EVP/Chief Marketing Officer Pet360 Tripp Sessions CIO Benchmark Brands Kevin Diamond Chief Technology Officer HauteLook David Grocer SVP Paperstyle.com
4 EASY WAYS TO REGISTER: Call us: Fax: Email:
1-888-482-6012 or 1-646-200-7530 1-646-200-7535 eTail@wbresearch.com
Online:
www.etaileast.com
Registration Info SPECIAL DISCOUNTS FOR RETAILERS! Receive Up To $525 Off Your Package Of Choice If you are interested in finding out if we have special rates for your company please contact us at eTail@wbresearch.com. SAVE $200 Register by 7/31/13
Full Price
4 Day Conference Includes your choice of: ❑ Search Summit (Aug. 12) ❑ Email Marketing, Optimization & Personalization Summit (Aug. 12) ❑ Social Commerce, Engagement & Community Summit (Aug. 12) Plus: ✔ 2 Day Main Conference (Aug. 13-14) ❑ ✔ The Mobile Shopping & Tablet Summit (Aug. 15) ❑
$1899
$2099
3 Day Conference Includes your choice of: ❑ Search Summit (Aug. 12) ❑ Email Marketing, Optimization & Personalization Summit (Aug. 12) ❑ Social Commerce, Engagement & Community Summit (Aug. 12) ❑ The Mobile Shopping & Tablet Summit (Aug. 15) Plus: ✔ 2 Day Main Conference (Aug. 13-14) ❑
$1549
$1749
NA
$800
RETAILERS
CAN'T MAKE IT? Pass along to your teammates. They'll be glad you did!
2 Day Conference ✔ 2 Day Main Conference Only (Aug. 13-14) ❑
HOTEL INFORMATION Philadelphia Marriott Downtown 1201 Market Street Philadelphia, PA 19107-2817 P: 215-625-2900 F: 215-625-6000 Enjoy America’s “original” capital, ripe with rich history in our new location, the City of Brotherly Love! Register your room today at our discounted rates. The Philadelphia Marriott Downtown hotel commands a towering presence in the heart of America's original capital. This Philadelphia downtown hotel location exceeds the expectations of both business and leisure travelers. A collection of fine restaurants are located on-site or within walking distance of the Philadelphia Marriott Downtown hotel, in addition to the city's best shopping and entertainment venues. Easy to reach by any mode of transportation, the hotel is just one mile from the 30th Street Train Station and ten miles from Philadelphia International Airport. eTail has procured a special rate of $189.00 per night (plus tax). To make your reservations, please call the Philadelphia Marriott as soon as possible at 800320-5744 and be sure to identify yourself as an eTail attendee. There has also been a dedicated website setup where you can book your hotel reservation online: https://resweb.passkey.com/go/eTailWBR. Rooms are limited and are on a first come, first served basis, so make your reservation as soon as possible. The discounted rate expires on July 22, 2013. After July 22nd, rooms may still be available, so inquire with the hotel if you missed the cut off date. For additional venue and area information, please visit www.eTaileast.com
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Group Discounts For RETAILERS Only Groups of 3
Get 20% off the full Retailer price (Save up to $420 per person)
Groups of 4+
Get 25% off the full Retailer price (Save up to $525 per person)
VENTURE CAPITALISTS
Full Price
4 Day Conference Includes: ✔ Social Commerce, Engagement & Community Summit (Aug. 12) ❑ ✔ 2 Day Main Conference (Aug. 13-14) ❑ ✔ The Mobile Shopping & Tablet Summit (August 15) ❑
$2249
3 Day Conference Includes your choice of: ❑ Social Commerce, Engagement & Community Summit (Aug. 12) ❑ The Mobile Shopping & Tablet Summit (Aug. 15) Plus: ✔ 2 Day Main Conference (Aug. 13-14) ❑
$1999
NON-RETAILERS
Full Price
4 Day Conference Includes: ✔ Social Commerce, Engagement & Community Summit (Aug. 12) ❑ ✔ 2 Day Main Conference (Aug. 13-14) ❑ ✔ The Mobile Shopping & Tablet Summit (Aug. 15) ❑
$4,499
3 Day Conference Includes your choice of: ❑ Social Commerce, Engagement & Community Summit (Aug. 12) ❑ The Mobile Shopping & Tablet Summit (Aug. 15) Plus: ✔ 2 Day Main Conference (Aug. 13-14) ❑
$3,899
Please Note: • The Search Summit (Aug 12th) and the Email Marketing, Optimization & Personalization Summit (Aug 12th) are for retailers only. • *A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-luxury brands • All discounts are taken off the full conference price. No two discounts or offers can be combined. • Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation. • Teams must be from the same company to receive the savings.To secure space for your team, contact Steven Peters at 1866-691-7771 or email steven.peters@wbresearch.com. • Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. • Please note that Connecticut residents must add 6% sales tax to their registration fee • For WBR’s complete pricing policy, including cancellation information, please visit www.etaileast.com.
P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Agenda At A Glance YOUR CUSTOMER
Pre-Conference Summits
Choose Between 3 Concurrent Summits: Monday, August 12th
Email Optimization & Segmentation Summit
The Search Summit 8:15
Continental Breakfast & Registration
8:45
Continental Breakfast & Registration
7:30
Registration & Networking Breakfast
8:50
Chairperson’s Opening Remarks Rahmon Coupe, CEO, YourAmigo
9:15
Chairperson’s Opening Remarks
8:00
Chairperson’s Opening Remarks Social Annex
9:30
Email Design For Optimum Response
9:05
Using Onsite Tools And Search To Improve SEO For Your Retail Business
8:15
KEYNOTE SESSION: Building Community: It's More Than Engagement Jason Falls, VP Digital Strategy, Cafepress
8:50
9:40
PANEL DISCUSSION: The Rise Of Google Shopping… Transitioning From Free To Paid Andy Schepper, VP Operations and eCommerce, Summit Sports, Hugo Smoter, Director of Marketing, Spreadshirt
KEYNOTE SESSION: Harnessing Social Media As A Business Tool Rajiv Narang, Frmr. Executive Director, Marketing Decision Sciences and Social Media Analytics, Dell
9:25
KEYNOTE SESSION: Social Sharing, Gamification And Engagement: Driving Loyalty Using Social Media Chris Krohn, President and CMO, Restaurant.com
10:05 KEYNOTE PANEL DISCUSSION: Using Deliverability Best Practices To Get Into The Box Nicole Delma, Frmr Director of Email Marketing, J. Crew, Pinny Gniwisch, Founder, Ice.com/Adjunct Professor, McGill University
10:15 Kickoff Of Interactive Roundtable Discussions
10:40 RETAIL SESSION: The Soup To Nuts Of Managing And Successfully Executing Triggered Email Campaigns Dave Jones, Director eCommerce and Web Strategy, Arhaus Furniture
11:15 Morning Coffee & Refreshments
11:15 Coffee & Refreshments
11:45 Recharge Your PPC Profitability: 5 Ways To Diagnose And Treat A Paid Search Slump Purna Virji, Marketing Manager, Stroll
11:45 KEYNOTE RETAIL MICRO-SESSION AND PANEL DISCUSSION: Staying On The Pulse Of Change In The Email Industry: New Players, New Services, New Rules Ruth DeFeo, Senior Manager of eCommerce, Case-mate, Nikki Leonard, Interactive Marketing Manager, eCampus.com, Nicole Delma, Frmr Director of Email Marketing, J. Crew
12:20 Continuation of Interactive Roundtables 1:20
Industry Case Study Achemy
1:35
Lunch & Networking For All Attendees
2:30
PANEL DISCUSSION: Effective Management Of PPC Campaigns While Balancing Your SEO Strategies Mark Sorkin, Director Digital Marketing, Analytics and Usability, Charming Shoppes, Inc.
3:05
Continuation of Interactive Roundtables
4:40
Afternoon Coffee & Refreshments
5:10
Conclusion Of Search Summit
5:30
eTail Retailer-Only Card Swap Networking Session
6:00
eTail 2013 Welcome Reception
Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 20 minutes) Table 1: YourAmigo
12:20 Kickoff Of Interactive Roundtable Discussions 1:20
Lunch & Networking For All Attendees
2:20
Customer Communication - Email Tactics That Build Loyalty Gil Cayabyab, VP Marketing, SmartFurniture.com
2:55
Continuation Of Interactive Roundtables
3:55
Transactional, Service And Custom Emails: Evaluating When To Market To Consumers With Multiple Formats
4:30
Afternoon Coffee & Refreshments
5:00
Conclusion Of Email Marketing, Optimization & Personalization Summit
5:30
eTail Retailer-Only Card Swap Networking Session
6:00
eTail 2013 Welcome Reception
Table 2: RKG
Table 4: Searchdex
Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 20 minutes)
Table 5: Microsoft
Table 1: ExactTarget
Table 3: NetElixir
Table 2: DEG
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Social Commerce, Engagement & Community Summit
Lead Sponsors:
10:00 Social Media Innovation Spotlight 10:20 Coffee & Refreshments 10:50 KEYNOTE SESSION: Building A Digitally Fit Organization Adam Kmiec, Director, Global Digital Marketing and Social Media, Campbell’s Soup 11:25 Social Media Innovation Spotlight 11:45 KEYNOTE SESSION: How Nissan Leverages Social Media To Build Advocacy And Brand Erich Marx, Director, Interactive & Social Media Marketing, Nissan North America 12:20 KEYNOTE SESSION: Twitter 12:50 Lunch & Networking For All Attendees 1:50
Social Engagement Is The Bridge Between Retail And Online: Staying On The Bleeding Edge of Social Innovation Jed Paulson, Director eCommerce & Marketing, Free People
2:25
From Electronic Commerce To Engaged Community: The New Ecomm Model Rose Hamilton, EVP & Chief Marketing Officer, Pet360
3:00
PANEL DISCUSSION: What’s Next In Social Media: Focusing On The Present And Preparing For The Future Hillary Ziegenhagen, Head of Social Media, Shop Bop, Matthew Hardgrove, Marketing Director, Homeclick.com, David Cost, VP eCommerce & Digital Marketing, Deb Shops, Christine Monaghan, Frmr. VP eCommerce Product Management & User Experience, Nutrisystem
3:35
CLOSING SESSION: Leveraging Social Media To Drive Consumer Engagement And Conversion Kevin Metz, Frmr. VP eCommerce, Cache
4:10
Afternoon Coffee & Refreshments
4:40
End Of Social Commerce & Engagement Summit
5:30
eTail Retailer-Only Card Swap Networking Session
6:00
eTail 2013 Welcome Reception
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Agenda At A Glance Continued: MAIN CONFERENCE DAY ONE
Main Conference Day One
Tuesday, August 13th
7:15
Registration And Networking Breakfast Inside The Solution Zone
10:05 Networking & Coffee Break Inside The Solution Zone
7:50
Welcome Address & Opening Card Swap Lori Hawthorne, Events Director, eTail Conference Series
10:50 Facebook For Retailers Nicholas Franchet, Head of Global eCommerce, Facebook
7:55
Chairperson’s Opening Remarks David Potts, CEO & Founder, SalesWarp
8:10
KEYNOTE SESSION: Transforming Customer Experience Through Digital And Omni-Channel Innovation Brian Tilzer, SVP/Chief Digital Officer, CVS Caremark
11:15 KEYNOTE SESSION:Don’t Do Stupid Stuff…. And 5 Other Rules For Killer Technology Implementations Tripp Sessions, CIO, Benchmark Brands
8:40
KEYNOTE SESSION: Increase Customer Confidence To Click And Buy Lee-Lin Thye, Senior Product Marketing Manager, Symantec
9:15
KEYNOTE PANEL DISCUSSION: Generating Unique And Differentiated Customer Experiences To Capture Market Share Andy Schepper, VP Operations & eCommerce, Summit Sports, Kobie Fuller, Former CMO, REVOLVEclothing, Claire Mazur, CoFounder, Of A Kind, Garrett Eastham, Founder and CEO, Compare Metrics, Jeff Beisman, SVP Marketing, Little Black Bag
9:50
11:45 KEYNOTE SESSION: Keeping Up With Ad Tech In A Sea Of Acronyms Dave Reed, SVP Client Solutions, MediaMath 12:20 KEYNOTE PANEL DISCUSSION: Investing In The Future: Creating Optimal Customer Experiences And Generating New Marketing Programs To Reach Tomorrow’s Consumer Brian Sawyer, Managing Director- Interactive Bear & eCommerce, Build-A-Bear Workshop, John Boris, SVP/CMO, Shutterfly, Criteo, Serena Potter, GVP Marketing Strategy, Macys.com 12:55 INVITATION-ONLY Private Lunch Hosted By Symantec
NETWORKING INTENSIVE: The Secret To 5x More Effective Networking – Brand New For eTail! Doug Spence, Chief Networking Officer, eTail
OR
INVITATION-ONLY Private Lunch Hosted By Kount OR
Lunch & Networking For All Attendees
Concurrent Tracks Begin. Please Choose Track A B or C
E-Commerce Essentials
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Cross-Channel Integration & Holiday Preparedness
User Experience Optimization & Site Redesign
1:55
Chairperson’s Remarks 41st Parameter
Chairperson’s Remarks Jason Goldberg, VP Strategy, Razorfish
Chairperson’s Remarks
2:05
KICK OFF SESSION: Keeping The Customer Top Of Mind To Set Your Retail Experience Apart From The Competition David Grocer, SVP, Paperstyle.com
KICK OFF SESSION: Personalizing And Differentiating Your Customer Experience To Actively Compete In Today’s Market Manish Hirapara, Sr. Director eCommerce, Office Depot
KICK OFF SESSION: Accomplishing A Successful Website Redesign To Enhance The User Experience John Suh, UX Web Designer, Blinds.com
2:35
The Outsourcing Process: Finding The Right Partner For Your Retail Business Craig Handelsman, eCommerce Director & CIO, Centralvacuumstores.com
Warby Parker: Building A Fashion Brand Online (And Offline) Tim Riley, Director Online Experience, Warby Parker
PANEL DISCUSSION: Staying Abreast Of The Evolution Of Visual Shopping And Its Impact On Consumer Shopping Behavior Mark Simmons, VP Marketing and eCommerce, Design Within Reach, Kristin Smith, Director eCommerce, Stride Rite
3:05
5 Simple Actions To Make A Measurable Impact On Your Responsive Website Patrick Collins, President, 5th Finger, a Merkle Company
Industry Case Study United States Postal Service Executive
Industry Case Study Criteo Executive
3:40
Networking & Coffee Break Inside The Solution Zone
Networking & Coffee Break Inside The Solution Zone
Networking & Coffee Break Inside The Solution Zone
4:25
Negotiating Your Company To Better Profits Mitch Lieberman, CEO & Co-Founder, One Way Furniture
PANEL DISCUSSION: The Integration of Digital And Bricks To Create Effective Omni-channel Customer Experiences Holly Devine, Executive Director of Ecommerce, Urban Outfitters , Jay Custard, VP Digital Marketing, Finish Line,Wendi Sturgis, EVP Sales & Service, Yext
Keeping Customer Service Top of Mind To Set Your Retail Experience Apart from the Competition Glenn Edelman, VP Marketing, Wine Enthusiast
4:55
Industry Case Study BloomReach Executive
Industry Case Study
Connecting with Multilingual Consumers: How GoPro Went Live with 6 New Language Sites in 3 Weeks Matt DeLoca, VP of Sales, Smartling
P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Agenda At A Glance Continued: MAIN CONFERENCE DAY ONE 5:30
Get Back To Basics And Drive Growth In Today’s Market Michael Weiss, Director of Online Retail, Global Operations, Marriott International
PANEL DISCUSSION: Optimizing Your Marketing Channels And Accurately Tracking Conversions Will Ferguson, VP Display Advertising, Social Media And Affiliate Marketing, 1800flowers.com, Dan Malone, Sr. Director Strategy & Analytics, Vistaprint, Jan Linert, Director of Online Marketing, The Children’s Place, Victor Castro, Director of eCommerce, Vermont Teddy Bear, Ryan Bonifacino, VP Digital Strategy, Alex and Ani, Neustar
DM News Session Nikhil Behl, CEO, Zoostores.com
6:05
PANEL DISCUSSION: Can Free Shipping Pay For Itself? Hugo Smoter, Director of Marketing, Spreadshirt, Brandon Finch, Director of eBusiness, Jelly Belly, Victor Castro, Director of eCommerce, Vermont Teddy Bear
It’s Your Time To Shine – The Resource That Makes You And Your Search Program Look Good Robin Smith, Global Search Manager, Life Technologies
Lessons Learned From Lenovo’s Site Redesign Nicole Osowski, Director of North American Merchandising & Development, Lenovo
6:35
Conclusion Of Main Day One
6:35
eTail Official Cocktail Reception
Main Conference Day Two 7:25
Registration And Networking Breakfast Inside The Solution Zone
8:00
Chairperson’s Opening Remarks
8:15
KEYNOTE PANEL DISCUSSION: What’s Next In Ecommerce: The Evolution Of The Industry And Its Impact On Your Retail Business Jack W. Whitley, Senior Vice President, E-Commerce, Replacements, Ltd., Holly Devine, Executive Director of Ecommerce, Urban Outfitters, Kevin Diamond, CTO, Hautelook, John Faith, SVP External Affairs, RetailMeNot, Inc., Katherine Bahamonde, EVP Global E-commerce & Operations, C. Wonder
8:50
KEYNOTE SESSION: ForeSee Industry Case Study Larry Freed, President and CEO, ForeSee
9:25
KEYNOTE SESSION: Marketing Innovation In The Age Of Digital Disruption Bert DuMars, VP Principal Analyst, Forrester
9:55
KEYNOTE SESSION: Community-Building And Social Sharing To Drive Customer Engagement And Increase Brand Loyalty Alex Miller, VP eCommerce & Marketing, QVC, Inc.
Wednesday, August 14th
10:25 NETWORKING INTENSIVE: There’s A Smarter Way To Leverage Relationships: Influence, Persuade And Get Buy-In– Brand New For eTail! Doug Spence, Chief Networking Officer, eTail 10:40 Networking & Coffee Break Inside The Solution Zone/Special BONUS Speaker Panel Hosted By The eTail Blog 11:25 KEYNOTE SESSION: Industry Case Study Maxymiser Executive 12:00 KEYNOTE PANEL DISCUSSION: Carrying Your Brand Message Throughout Your Retail Experience: Becoming A Valued Brand To Your Customers Erica Cerulo, Co-Founder, Of A Kind, Mark Simmons, VP Marketing and eCommerce, Design Within Reach, Merrick Rosner, VP Business Development, Poppin, Executive from Sociomantic 12:35 KEYNOTE SESSION: Executing Your Strategy For New Technology Projects Bill Wood, Frmr. VP/CIO, Bass Pro Shops 1:05
INVITATION-ONLY Private Lunch Hosted By Maritz Loyalty Marketing OR
INVITATION-ONLY Private Lunch OR
Lunch & Networking for All Attendees Concurrent Tracks Begin. Please Choose Track A B or C Data Management, Analytics & Testing
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Customer Engagement & Customer Service
Social, Mobile & Digital Optimization
2:05
Chairperson’s Remarks Internet Marketing
Chairperson’s Remarks
Chairperson’s Remarks
2:15
KICK OFF SESSION: Technology, People, & Processes: Keys To Building A Best-In-Class Analytics Practice Ashish Braganza, Senior Manager Global Business Intelligence (GBI), Lenovo US
KICK OFF SESSION: Developing And Delivering Legendary Customer Service Bill Shea, GM, Wine Country Gift Baskets
KICK OFF SESSION: Digital Optimization At JetBlue Michael Stromer, VP Customer Connections Marketing, JetBlue Airways
2:50
Measurement That Matters: Sigma Shares How To Create Data-Driven Video Programs Cliff Dorsey, VP Sales, Invodo, Jack Howard, New Media Specialist, Sigma
Industry Case Study Amazon Payments Executive
Industry Case Study
3.15
Industry Case Study Invodo Executive
Lead Sponsors:
Industry Case Study
Agenda At A Glance Continued: MAIN CONFERENCE DAY TWO 3:25
PANEL DISCUSSION: What Happened To Analytics? Ashish Braganza, Senior Manager Global Business Intelligence (GBI), Lenovo US, Dan Malone, Sr. Director Strategy & Analytics, Vistaprint, Mike Lund, VP Sales, Online Solutions, Epsilon Data Management
PANEL DISCUSSION: Exploring Engagement Tactics That Exceed Customer Expectations Greg Hintz, GM, Tiny Prints, Heather Deschenes, Sr. Director, CRM Marketing, Vistaprint, Devin Sung, Sr. Director Relationship Marketing, Choice Hotels International, Casey Cannon, Director eCommerce, Office Depot, Jamie Braxton, Marketing Manager, US Mattress
MICRO-SESSION AND PANEL DISCUSSION: The Mobile Investment Debate: The Pros And Cons Curtis Kopf, Managing Director of Ecommerce and Customer Innovation, Alaska Airlines, Andy Chu, DVP & GM, Mobile & Community Experiences, Sears Holdings, David Young, Sr. Director Online Marketing North America, Hotels.com, Jose Puente, Director Mobile and Installed Applications, Autotrader.com, Gregory Kennedy, VP Marketing, TapSense
4:10
“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone
“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone
“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone
4:50
PANEL DISCUSSION: Maximize Your Testing Programs Mark Sorkin, Director Digital Marketing, Analytics and Usability, Charming Shoppes, Inc., Jason Lehmbeck, Founder and CEO, DataPop, Brandon Finch, Director of eBusiness, Jelly Belly, Dan Franklin, Segment Manager Commerce, Edgecast
Industry Case Study EdgeCast Executive
Affinity Marketing At The Source: The Challenges And Opportunities Associated With Verifying Customers Identity Online Blake Hall, CEO and Founder, ID.me, Mark Deruyter, Former Senior Marketing Manager, Under Armour
5:25
The Data Challenge: Targeting And Converting Customers As Your Business Matures Jan Linert, Director of Online Marketing, The Children’s Place
6:00
Retailer-Only Think Tanks – BRAND NEW FOR ETAIL EAST! Table 1: What Happened to Analytics Host: Brandy Lorah, Director of Ecommerce Analytics, Boscov’s Department Store, LLC
6:45
End Of Main Conference Day Two
Making Necessary Investment Changes For The Betterment Of Your Business Karen Kang, VP, Accessory Geeks
Mobile & Tablet Summit 8:15
Registration & Networking Breakfast
8:30
Chairperson’s Opening Remarks
8:45
KEYNOTE SESSION: The Connected Consumer: What Mobile Strategy Makes Sense For Your Business To Meet This Growing Demand? Andy Lapin, Chief Architect, Kelley Blue Book
9:20
KEYNOTE SESSION: Applying The Appropriate Resources To Implement An Effective Mobile And Tablet Site Strategy John Mulliken, Co-Founder/SVP Strategic Initiatives at Wayfair.com, Joss & Main, Paul Toms, Senior Director of Marketing, Joss & Main
9:55
KEYNOTE SESSION: Transforming Air Travel Through The Use Of The Mobile Channel Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue Airways
10:30 MOBILE INNOVATION SPOTLIGHT Microsoft 10:45 Coffee & Refreshments 11:15 KEYNOTE PANEL DISCUSSION: Enhancing And Developing An Optimal Mobile Strategy That Drives Commerce Prat Vemana, Director Velocity Lab and Global Mobile Strategy, Staples, Andy Chu, DVP & GM, Mobile & Community Experiences, Sears Holdings, Pete Chelala, VP, Mobile Advertising & Products, Viacom, Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue Airways, Jason John, VP Online, Mobile and Social Marketing, Gilt Groupe, Lisa Bonanno, Director of Corporate Marketing, Genesys Cloud, Angel
Thursday, August 15th 11:55 Fathead’s Responsive Design Journey Michael Layne, Director Internet Marketing, Fathead 12:30 MOBILE INNOVATION SPOTLIGHT 12:45 Lunch For All Attendees 1:45
How Mobile Is Re-Shaping The Travel And Hospitality Industry Steven Quach, Director Online Marketing, Hotels.com
2:20
A Mobile Advertising Case Study: Autotrader.com Jose Puente, Director Mobile and Installed Applications, Autotrader.com
2:55
CLOSING KEYNOTE SESSION: The Philosophy And Trending Of Responsive Design At Travelocity Joshua Bright, Product Manager, Mobile, Travelocity
3:30
Coffee & Refreshments/ End Of Mobile Shopping Summit
“I would recommend eTail for all ecommerce professionals. There is something for everyone, and you are guaranteed to walk away with an incredible wealth of information! I'm looking forward to the next.” -Donna Lisa, Interactive Online Marketing Manager, Wasteland, Inc.| ShopWasteland.com
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P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Pre-Conference Summits
Choose Between 3 Concurrent Summits: YOUR CUSTOMER
The Search Summit: Tactical Best Practices In SEO and SEM
Email Optimization & Segmentation Summit:
Social Commerce, Engagement & Community Summit
Actionable Email Marketing Best Practices
The Search Summit: Tactical Best Practices In SEO and SEM
Monday, August 12th
Monday, August 12th
Cover every aspect of Search in an interactive format with your fellow retailers! Search is changing. That means your budget and management of your programs has to change as well. Leave this subject-intensive summit with detailed strategies to maximize your programs and resources. Why Register For The Search Summit? • Receive hands-on tactical knowledge, as every single session offers at least 4 tactical take-aways • Return to the office with dynamic optimization techniques for your PPC campaigns
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Navigate through recent changes in Google PLAs to effectively managing your SEO campaign Technical experts provide FREE consultations in an interactive environment during our 20-minute roundtable discussions
Get Your Search Challenges Solved By Expert Roundtable Moderators From:
8.15
Continental Breakfast & Conference Registration
8.50
Chairperson’s Opening Remarks
*Check www.eTaileast.com for full speaker bios and updates
9.40
KEYNOTE PANEL DISCUSSION: The Rise Of Google Shopping… Transitioning From Free To Paid Andy Schepper VP Operations and eCommerce Summit Sports
Rahmon Coupe CEO YourAmigo
9.05
KEYNOTE SESSION: Using Onsite Tools And Search To Improve SEO For Your Retail Business How do you find out what your customers are truly searching for on your website? When optimizing your pages, how do you know the terms for which you are optimizing are the terms your customers are truly using? Our search expert presents the means to maximize your SEO strategy and website content to drive conversion and save valuable budget and resources.
Hugo Smoter Director of Marketing Spreadshirt By this summer, all Google Shopping results will transition to be paid. Understanding how these changes with impact search overall is integral to ensuring you are receiving the results that you desire. Our search gurus talk through how you can optimize your feeds and gain more qualified traffic. These changes don’t have to drastically change your overall search program. We’ll show you why. •
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Understanding products have many different names depending on who is asking the question Knowing long tail keywords your customer is after Maximizing long tail keywords to convert your customers at a higher percentage Tools and options for finding the proper ways to optimize your site and enable customers to find exactly what they are looking for effortlessly
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Lead Sponsors:
What best practices can you share around ways to gain more qualified traffic? Has there been success in managing the bidding process? How did this affect other marketing channels? Did Google Product Listing Ads cannibalize sales from Adwords, organic or other channels? Did Google Shopping changes increase or decrease marketers’ reliance on them? What is the best way to move forward considering these changes? How do you get more traffic through Google Shopping given reporting constraints, besides just increasing your bid? On the organic side, there has been evolvement with Panda updates, what are the results? What are the new trends in the way that the new algorithms are working in terms of increasing rankings?
The Search Summit Continued: Monday, August 12th 10.15
Kick Off Of Interactive Roundtables
11.15
Morning Coffee & Refreshments
11.45
Recharge Your PPC Profitability: 5 Ways To Diagnose And Treat A Paid Search Slump
2.30
Mark Sorkin Director Digital Marketing and Analytics Charming Shoppes, Inc. Our panelists delve into an optimal way to manage PPC campaigns, and its impact on search engine optimization programs. Ensuring that you can manage your PPC budget, and support these resources with an optimal SEO strategy, will guarantee you see the results (and returns) you are looking for.
Purna Virji Marketing Manager Stroll You don’t need to be a master diagnostician like Dr. House to solve the issue; taking these five key steps will allow you to breathe new life into your PPC account. Everyone goes through a slump in their PPC accounts at least once. Even if you aren't necessarily seeing a dip in profits, proactively performing these steps will help your account operate at peak performance. Purna, a writer for SearchEngineWatch and search innovator, shares tips on how to diagnose one, and ways to boost the profitability. • • • •
How to do an effective PPC audit, and how often to run one Reviewing the core metrics The real reports you need to be running Quality score improvement tips and why it matters
12.20
Continuation Of Interactive Roundtables
1.20
Industry Case Study Achemy
1.35
Lunch & Networking For All Attendees
PANEL DISCUSSION: Effective Management Of PPC Campaigns While Balancing Your SEO Strategies
3.05
Continuation Of Interactive Roundtables
4.40
Afternoon Coffee & Refreshments
5.10
Conclusion Of Search Summit
5.30
eTail Retailer-Only Card Swap Networking Session (please see page 4 for more details!)
6.00
eTail Official Welcome Reception For All Attendees (please see page 4 for more details!) *Check www.eTaileast.com for updates on Retailers & Moderators. For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.
in multiple Chat with your peers g opportunities kin or tw Retailer-Only ne
ions Zone! Network in the Solut
Enjoy VIP seating for Retailers only
11 P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Pre-Conference Summits
Choose Between 3 Concurrent Summits: YOUR CUSTOMER
Email Optimization & Segmentation Summit:
The Search Summit: Tactical Best Practices In SEO and SEM
Social Commerce, Engagement & Community Summit
Actionable Email Marketing Best Practices
Monday, August 12th
Email Optimization & Segmentation Summit: Actionable Email Marketing Best Practices
Monday, August 12th
Cover every aspect of Email Marketing, Program Optimization and Segmentation in an interactive format with your fellow retailers! Email remains one of the most cost effective acquisition and retention tools available to marketers. Learn how the email industry is changing, and how to navigate through these changes. Get an ROI out of your program. Top retailers focus on turn-key issues affecting your email strategy in this interactive summit. Why Register For the Email Optimization & Segmentation Summit? •
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Effectively reach your audience and maximize your email programs by understanding the latest changes in the industry Get your emails delivered, your list cleansed and ensure your creative is as impactful as possible
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Technical experts provide FREE consultations in an interactive environment during our 20-minute roundtable discussions
With Table Moderators From:
8.45
Continental Breakfast & Conference Registration
9.15
Chairperson’s Opening Remarks
*Check www.eTaileast.com for full speaker bios and updates
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9.30
Email Design For Optimum Response
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Discover current trends in email creative, a survey of widths, optimal time to benchmark, strategies to present clear promotions, text AND image duality, ideas for motivating continued readership, and much more. Leave this session with the means to increase response levels to your email communications. • • •
10.05
Current trends in email design Best of the best: top email campaigns of the major retailers Design and tech tips for improved response
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10.40
RETAIL SESSION: The Soup To Nuts Of Managing And Successfully Executing Triggered Email Campaigns Dave Jones Director eCommerce and Web Strategy Arhaus Furniture
PANEL DISCUSSION: Deliverability Best Practices: Get Into The Box Nicole Delma Frmr Director of Email Marketing J. Crew Pinny Gniwisch Founder, Ice.com Adjunct Professor, McGill University At a time when email saturation is at an all time high, ensuring your prospects and current customers read your email communications is critical. Stand out amongst a cluttered inbox. Mitigate deliverability issues after attending this opening panel discussion.
Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This tactical session will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns. Key topics covered in this session include: • • • •
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What are the current trends with deliverability? How is the industry evolving?
Lead Sponsors:
How are the IPs managing all of the emails that are flooding consumer inboxes? What adjustments are you making to your strategy considering the deliverability issues that exist today? What strategies are you using to circumvent some of the more challenging deliverability issues? From a certification perspective, what are you doing? What other tactics exist aside from sending from a certified IP? Should you be considering other tactics to ensure your emails are sent to inbox instead of getting bounced back or sent to spam? What services are available to validate email addresses?
Ideas to grow your email list What drip campaigns you should be running What are the best practices for my drip campaigns What content should be in your drip campaigns
Email Optimization & Segmentation Summit Continued: Monday, August 12th 11.15
Coffee & Refreshments
2.55
Continuation Of Interactive Roundtables
11.45
KEYNOTE RETAIL MICRO-SESSION AND PANEL SESSION: Staying On The Pulse Of Change In The Email Industry: New Players, New Services, New Rules
3.55
Transactional, Service And Custom Emails: Evaluating When To Market To Consumers With Multiple Formats As a leading acquisition channel, optimizing your email communications is essential to thriving in today’s economy. Adam explores multiple email formats and communication strategies that guarantee incremental lift in sales from your customers.
Ruth DeFeo Email Marketing Manager Case-mate Nikki Leonard Interactive Marketing Manager eCampus.com
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Nicole Delma Frmr Director of Email Marketing J. Crew
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Email is changing as quickly as the rest of the e-commerce industry. There are new players in the field that impact the visibility of your emails, as well as their placement in the inbox. Considering the ROI on email today, ensuring that it actually reaches your customer’s inbox is more critical now more than ever. Map a strategic future for your email program after this session concludes. • •
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Is email becoming the “new data point”? What is the future of email? Will it still be a viable marketing tool in the next five years? • Considering the millennial consumer and how they consume information • Facing decreased click rates and the overall effectiveness of email What is the future of some of the sites that offer to declutter your mailbox and show all of the emails next to each other, and how will that impact your future email programs? How do you make sure your email takes priority against your competition? What does that mean (in terms of the aggregators) for you should think about email in the next 5 years? How are your couponing/discount programs potentially going to be impacted? How can you remain flexible and position yourself to respond to potential changes in the industry due to new services entering the market?
12.20
Kickoff Of Interactive Roundtable Discussions
1.20
Lunch & Networking
2.20
Customer Communication - Email Tactics That Build Loyalty
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Identify ways to get incremental lift in sales by selling product in transactional emails • Should you include upsell products or any other promotional banners? Offering a better experience from html versus standard text email formats in service emails • Are there opportunities to cross-sell and up-sell in those formats? Measuring the ROI on a given format Examining rich text formats and resource dedication Understanding what technology is relevant for your business to track click-throughs Identifying the key time to market to your customers
4.30
Afternoon Coffee & Refreshments
5.00
Conclusion of Email Optimization & Segmentation Summit
5.30
eTail Retailer-Only Card Swap Networking Session (please see page 4 for more details!)
6.00
eTail Official Welcome Reception For All Attendees (please see page 4 for more details!) *Check www.eTaileast.com for updates on Retailers & Moderators. For more information about hosting an Email Marketing, Optimization & Personalization Summit roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.
Gil Cayabyab VP Marketing SmartFurniture.com
13 P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Pre-Conference Summits
Choose Between 3 Concurrent Summits: YOUR CUSTOMER
Email Optimization & Segmentation Summit:
The Search Summit: Tactical Best Practices In SEO and SEM
Social Commerce, Engagement & Community Summit
Actionable Email Marketing Best Practices
Social Commerce, Engagement & Community Summit
Monday, August 12th Monday, August 12th
The Social Commerce Summit is a full day of content that will deep dive into Social Media strategies being utilized by industry leading retailers to generate revenue. Why Register For The Search Summit? Understand the latest social strategies used by your retail peers to move customers from engagement to sale Learn how to utilize social sharing and gamification programs
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7.30
Continental Breakfast & Conference Registration
8.00
Chairperson’s Opening Remarks
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Hear success stories regarding community management, social platforms and more! And most importantly…get an ROI on your social efforts Chris Kohn is a marketing innovator who brings social loyalty programs, gamification and more to his company, Restaurant.com. As many crosschannel marketers, social media is an integral part of his mix. In this keynote session, he reviews how to drive loyalty and engagement via social media.
Social Annex
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8.15
OPENING KEYNOTE SESSION: Building Community: It's More Than Engagement
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Jason Falls VP Digital Strategy Cafepress The social media marketing world will tell you that there is a premium on consumer engagement. But they never seem to tell us how or why. Jason Falls, noted author, social strategist and Vice-President for Digital Strategy at CafePress Inc., will move beyond advice for more engagement to show how and why engagement drives revenue, sales and consumer retention. •
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Why consumers gravitate to certain brands versus others Tactics e-tailers can implement to attract more on-site activity around "community" and "engagement" How engagement drives loyalty, repeat purchase and higher order value How content marketing through on-site engagement drives social sharing, which expands reach and brand exposure How CafePress is approaching community building to reinvigorate and reposition the company with online consumers
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10.20
Coffee & Refreshments
10.50
KEYNOTE SESSION: Building A Digitally Fit Organization Adam Kmiec Director, Global Digital Marketing and Social Media Campbell’s Soup Adam Kmiec, the global lead for digital marketing and social media (the company’s first) at Campbell’s Soup, is on a mission to transform the digital culture at the 143-year-old food marketer. They are diving head first into digital innovation, with social media being one of the core tenants. Learn why and how companies are moving to digital fitness models, as Adam walks through Campbell’s transformation.
Rajiv Narang Frmr. Executive Director, Marketing Decision Sciences and Social Media Analytics, Dell
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Many retailers struggle to understand how to integrate social media and community content into their site. As this phenomenon continues to build momentum, companies need to take aggressive steps in engagement and transparency with their customers. Rajiv will walk through some of the "dos" and "don'ts" from best-in-class social media programs, focusing heavily on customer engagement, data and change management.
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9:25
Discussing how to empower your organization to engage in conversations with customers Utilizing big data and technology Exploring customer engagement strategies
KEYNOTE SESSION: Community-Building And Social Sharing To Drive Customer Engagement And Increase Brand Loyalty Chris Krohn President and CMO Restaurant.com
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Lead Sponsors:
Social Media Innovation Spotlight Leave with dynamic strategies to take your social media programs to the next level during our innovation spotlight sessions.
OPENING KEYNOTE SESSION: Harnessing Social Media As A Business Tool
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Examining content marketing programs (blog, integration into commerce) Developing social content that drives engagement, affinity to the brand Deep diving into Gamification / community engagement strategies for your business Evaluating social sharing tactics used at Restaurant.com (by way of dining – photographing meals is a major trend)
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Understand how to harness the power of digital marketing and social media Understand how leading organizations are using digital and social media to transform their organizations. After attending you'll walk away with philosophies and frameworks you can apply to your organization, immediately
Social Media Innovation Spotlight Leave with dynamic strategies to take your social media programs to the next level during our innovation spotlight sessions.
11.45
KEYNOTE SESSION: How Nissan Leverages Social Media To Build Advocacy And Brand Erich Marx Director, Interactive & Social Media Marketing Nissan North America
Social Commerce, Engagement & Community Summit Continued: Monday, August 12th In 2011, Erich Marx was asked to “put Nissan on the social map”. So, with a small team and an even smaller budget, he began to define a social strategy – one that ultimately would need to account for Global scope, the emergence of Social CRM, and how to drive real business value. It’s 2013. Has he succeeded? Is Nissan on the map? Judge for yourself. Learn how a large, multi-national automaker navigates the internal politics and manages the ever-changing expectations of customers to build a successful social brand. • • • •
David Cost VP eCommerce & Digital Marketing Deb Shops Hillary Ziegenhagen Head of Social Media Shopbop.com Social remains an ever-evolving marketing and (possibly) sales channel. At Homeclick.com, they’ve taken an aggressive stance on social media, bringing community aspects into their site. Shopbop.com engages with customers across a multitude of platforms. Our panelists discuss the incorporation of social media programs, the deployment of sstrategies and ultimately how to measure the impact on sales in this insightful keynote session.
Harnessing the power of social media Getting internal buy-in Planning a social road map for your organization Executing on your strategy
12.20
Keynote Session: Twitter
12.50
Lunch & Networking For All Attendees
1.50
KEYNOTE SESSION: Social Engagement Is The Bridge Between Retail And Online: Staying On The Bleeding Edge of Social Innovation
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Jed Paulson Director of Direct & Marketing Free People Leading apparel retailer Free People recently launched the FPMe program (www.freepeople.com/fpme), which is a social network built into their ecommerce platform that allows store associates (as well as customers) to share photos of themselves on their site. They are focused on bridging retail and ecommerce channels by creating social engagement opportunities. Their customers are highly visual, and very social, and want to see and learn from each other as well as their aspirational models. This is just the first step in their platform that will encompass Mobile and Gaming in the future. Jed walks through this initiative in detail in this keynote session. •
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Their store associates/stylists can be our best champions of our lifestyle brand Their customers love interacting with other real customers Gamification of the experience will increase retention and ultimately sales
During this session, learn how a multichannel retailer implemented a variety of cost effective, socially oriented website functionalities and communication programs in an effort to: enhance visitor engagement; build brand “voice”; develop content; acquire new customers; and improve conversion and sales. Leave with strategies to fully leverage social media and drive not only engagement, but conversion.
Rose Hamilton EVP & Chief Marketing Officer Pet360 The key to success in a price sensitive, digital world is to create value for your consumers – value that extends beyond the cart. E-commerce retailers across every industry are racing to add content and community to their sites, yet most will fall short of their goals. Content and community cannot simply be slapped on to existing e-commerce sites, rather they must be at the core of a brand’s value proposition. In this session, Rose Hamilton, EVP & CMO at Pet360, will discuss best practices for integrating content, community and commerce into an online experience customers are passionate about.
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Pet360’s evolution from e-commerce pure play PetFoodDirect.com to the development of Pet360.com, a highly engaged community that offers pet parents 360 degree solutions for pet parenting Organizational buy-in and culture shift that were required to make this change
PANEL DISCUSSION: What’s Next In Social Media: Focusing On The Present And Preparing For The Future Matthew Hardgrove Marketing Director Homeclick.com Christine Monaghan Frmr. VP eCommerce Product Management & User Experience Nutrisystem
CLOSING SESSION: Leveraging Social Media To Drive Consumer Engagement And Conversion Kevin Metz VP eCommerce Cache
From Electronic Commerce To Engaged Community: The New Ecomm Model
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How are you driving consumers to become engaged on your social platforms? How is social becoming more integrating into the customer experience? Where are you seeing an ROI? How are you tying down ROI? What are some of the KPIs your business looks at when measuring the success of a social media campaign? What tools do you use to measure Social Media? What is the value of your social programs? What are the different components that you assign a value to? What’s coming next, how will this medium evolve? How do you best manage and utilize these devices for the consumption of social media? How can you understand the criticality of social commerce - regardless of company size? • mplementation approach options for all types of retailers - big/small How important is omnichannel and social integration within the overall strategy?
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Learn the importance of identifying and developing partnerships with cost effective social technology and service providers that are “right” for your customer and business. Understand the resource, communication and process challenges associated with social media initiatives and programs. Walk away with a step-by-step plan on putting together a comprehensive social media program. Garner practical insight into how capabilities such as ratings and reviews, Q&A, SMS text and more can augment Facebook, Twitter, Pinterest, and other media for more comprehensive consumer engagement.
4.10
Afternoon Coffee & Refreshments
4:40
Conclusion of Social Commerce, Engagement & Community Summit
5.30
eTail Retailer-Only Card Swap Networking Session (please see page 4 for more details!)
6.00
eTail Official Welcome Reception For All Attendees (please see page 4 for more details!)
15 P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Main Conference Day 1 Tuesday, August 13th YOUR CUSTOMER
“What I like about eTail is it’s a little more controlled and intimate than some of the other conferences. The organizers do a great job of making sure to get the best of the retailers and the best of the vendors out there. I like the analogy in one of your brochures of, ‘If you want to get lost at an airport,’ that’s what a conference feels like sometimes. This feels more curated. What keeps me coming back is the people, the people that I meet. It’s great to network with fellow CMO’s working on the same issues that we are.” - Jason Kang, Chief Marketing Officer, Zazzle.com
7.15
Registration & Networking Breakfast Inside The Solution Zone
7.50
Welcome Remarks & Opening Card Swap
9.15
KEYNOTE PANEL DISCUSSION: Generating Unique And Differentiated Customer Experiences To Capture Market Share Andy Schepper VP Operations & eCommerce Summit Sports
Lori Hawthorne Events Director eTail conferences
7.55
Kobie Fuller Former CMO, REVOLVEclothing
Chairperson’s Opening Remarks
Claire Mazur Co-Founder Of A Kind
David Potts CEO & Founder SalesWarp
8.10
Garrett Eastham Founder and CEO, Compare Metrics
KEYNOTE SESSION: Transforming Customer Experience Through Digital And Omni-Channel Innovation
Jeff Beisman SVP Marketing Little Black Bag
Brian Tilzer SVP/Chief Digital Officer CVS Caremark
The customer is king. And retailers understand that keeping this as a central tenant is the way to win today’s market share battle. Totsy is one of the fastest growing online children’s retailers today. Of A Kind marries content with curation, to become a leading fashion start-up. Revolve Clothing…Summit Sports…. Learn how retailers from various verticals are growing their businesses and competing in the market share land grab.
There’s no time more important to receive exceptional care and service than when you or a family member is sick. Traditionally, healthcare and pharmacy are not known for having great customer service. Digital tools are at the forefront of empowering customers to proactively and better manage their health needs. CVS/pharmacy’s Chief Digital Officer discusses how the pharmacy innovation company and drugstore is redefining the standard of service by bringing personalized online and mobile experiences to customers and using digital and omni-channel innovation as an extension of the retail store. •
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Learn how CVS/pharmacy is aggressively integrating digital channels into the store experience to empower customers on a path to better health Gain insight into how personalized technologies can inform consumers and change behaviors Discover how digital tools help personalize online, mobile, and in-store experiences
Increase Customer Confidence To Click And Buy Lee-Lin Thye Senior Product Marketing Manager Symantec
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Lead Sponsors:
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Differentiating your customer experience to actively compete Partnering with fellow retailers for exclusive product offerings Offering customers a compelling reason to come to your site, as well as a reason to stay Understanding some consumers are price conscious and are only using your website as a marketing vehicle
NETWORKING INTENSIVE: The Secret To 5x More Effective Networking – Brand New For eTail! Doug Spence Chief Networking Officer eTail The ability to influence, persuade and communicate internally, is key to any company’s growth. This highly interactive session focuses on networking and communication, and you’ll leave learning not only more about your colleagues, but yourself. Gain internal buy-in, influence others and network after leaving this power-packed session!
Main Conference Day 1 Continued: Tuesday, August 13th
10.05
Networking And Refreshments Inside The Solution Zone
Serena Potter GVP Marketing Strategy Macys.com
Join your fellow retailers in the Solution Zone for your chance to win fantastic prizes.
10.50
Criteo Executive As important as it is to focus on the “here and now”…it is equally important to focus on what’s coming down the pike. Our group of panelists from leading online and multi-channel retailers, in both apparel, photo and the travel verticals, discuss how emerging trends and the latest technologies are influencing their long-term growth strategies. Capitalize on the future after attending this interactive keynote session.
Facebook For Retailers Nicholas Franchet Head of Global eCommerce Facebook
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KEYNOTE SESSION: Don’t Do Stupid Stuff…. And 5 Other Rules For Killer Technology Implementations
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Tripp Sessions CIO Benchmark Brands Tripp leads the information technology team at Benchmark Brands, as well as oversees the eCommerce operations team. He has been instrumental in leading technology implementations at the company, including a new eCommerce platform and the technology infrastructure environment. He talks through six key rules to successfully execute technology implementations, including key starting points, thinking about the customer throughout the process and looking towards the future. • • •
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Rule #1 – Don’t Do Stupid Stuff Rule #2 – Know When to Hold’em, Know When to Fold’em Rule #3 – Let’s Start from the very beginning (a very good place to start) Rule #4 – “Just Say No” Rule #5 – Don’t forget the Customer Rule #6 – Boldly go where no one has gone before
How are you investing your dollars considering the proliferation of devices today? How do you enable customer convenience anywhere and everywhere, from an interface standpoint and a customer understanding standpoint? Do you do it by partnering? Is it internal? What is the best way to invest newer ways to communicate with today’s customers? How can your understanding of your business and customer impact your future investments? How can you maintain low cost and low resource investment as you are looking at newer devices and lines of communication?
Concurrent Networking Sessions! Workshop and Private Lunch Hosted By Symantec This Invitation-Only, high-level networking opportunity is exclusive for eTail 2013! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
OR 11.45
Workshop and Private Lunch
KEYNOTE SESSION: Keeping Up With Ad Tech In A Sea Of Acronyms
Hosted By Kount This Invitation-Only, high-level networking opportunity is exclusive for eTail 2013! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
Dave Reed SVP Client Solutions MediaMath Not so long ago, licensing an ad-server provided confidence that brands had all the technology needed for digital media success. Today, the market is awash in new technologies and acronyms, each purporting to be the key to unlocking the new marketing paradigm. Technology is the enabler, but where should marketers start when it comes to tackling tech? Brands need to innovate fast, but learning and integrating multiple technologies can slow down the process. Is there a single stack solution, or is interoperability the best way to move forward?
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Lunch And Networking For All Attendees Concurrent Tracks Begin. Please Choose Track A B or C TRACK A: E-Commerce Essentials 1:55
12.20
KEYNOTE PANEL DISCUSSION: Investing In The Future: Creating Optimal Customer Experiences And Generating New Marketing Programs To Reach Tomorrow’s Consumer
Chairperson’s Opening Remarks 41st Parameter
Brian Sawyer Managing Director- Interactive Bear & eCommerce Build-A-Bear Workshop John Boris SVP/CMO Shutterfly
17 P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: etail@wbresearch.com · W: www.etaileast.com · Visit:
Main Conference Day 1 Continued: Tuesday, August 13th
2.05
KICK OFF RETAIL SESSION: Keeping The Customer Top Of Mind To Set Your Retail Experience Apart From The Competition David Grocer SVP Paperstyle.com Every aspect of Paper Style’s company culture is designed to place customer satisfaction as their top priority. “Wow,” “Awesome,” and “Amazing” is the typical customer feedback. From the moment an order is placed, it is handled with care and attention to detail at every step of the way. For example, the company’s Type Stylists review every single invitation before sending it to print, checking spacing, alignment and consistency of dates and times, to ensure that their customers will fall in love with the final product. After the invitation is printed, it is then checked again to ensure the best quality printing and appearance. Should a customer be unhappy with their order, Paper Style’s Customer Service department, the Paper Stylists, steps in to enforce their 100% Happiness Guarantee and ensure that any unsatisfied customer is taken care of. The Paper Stylists and other team members also reach out to a subset of their customers every single day just to thank them for their business. In this customer-focused session, David will outline with a detailed case study showcasing Paper Style’s passion for making the customer happy truly sets them apart from other retailers.
hype by hearing real-world case studies and insider tips that increase conversion rates and decrease go-to-market time while delivering a one-site device optimized experience.
3.40
Afternoon Refreshment Break & Networking Inside The Solution Zone Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!
4.25
Negotiating Your Company To Better Profits Mitch Lieberman CEO & Co-Founder One Way Furniture Having years of experience with negotiating with partners, Mitch will review the fine art of negotiation and make sure you know exactly what can be negotiable. Many companies leave a lot on the table by allowing salespeople to get the better of them. Negotiation best practices can take a company from the red into the black. He will expose some common techniques and demonstrate how to take full control of your negotiation process. • • • •
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The Outsourcing Process: Finding The Right Partner For Your Retail Business Craig Handelsman eCommerce Director & CIO Centralvacuumstores.com Running an e-Commerce business has many challenges, and choosing a third party vendor for helping you achieve success is not an easy process. As internet commerce continues to grow and rapidly change, eTailers need to choose third party partners very carefully. Having worked with a myriad of partners; site search providers, SEO companies, PPC companies, warehouse management, auto-attendant call system, programmers, mobile, and website redesign companies, Craig has a wealth of experience to share. Unfortunately, having experienced many failures, he’s learned the hard lesson of what to look for and when it's time to cut your losses and move elsewhere. He shares his trials, tribulations as well as successes with the eTail audience. •
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BloomReach Industry Case Study BloomReach Executive and Retail Client Hear an informative and insightful presentation in this session.
5:30
Get Back To Basics And Drive Growth In Today’s Market Michael Weiss Director of Online Retail, Global Operations Marriott International Michael is in the midst of growing a small niche business (online retail- www.shopmarriott.com )and is refocusing the department’s energy on the fundamentals of the ecommerce experience. In essence, he is stripping away what is currently there and building it back up using online best practices.
No one does it all well, you or them. You don't, and that's why you're seeking a 3rd party for help. Don't assume because they offer so many options that they're good at them all Always hearing YES, or never hearing NO, are warning signs to run Showcases should be called "Snow Cases". Just cause they show a site as a customer doesn't mean much When you ask a question and they seem stumped, that's because they are stumped. Would your customers buy from you if they sensed you were stumped or didn't know your product Proposals and Contracts. Some things to consider and think about
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5 Simple Actions To Make A Measurable Impact On Your Responsive Website Patrick Collins President 5th Finger, a Merkle Company Responsive design has proven its place in an omni-channel world. Learn what retailers are doing to make responsive more than just
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Lead Sponsors:
Negotiating to a Win / Win Knowing When To Walk Away Art Of Negotiation “Playing The Game” Compassion & Negotiating In Good Faith
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Balancing the latest in new customer engagement functionalities with site fundamentals Examining homepage attributes and navigating customers from your homepage effectively Leveraging conversion drivers Decreasing cart abandonment Laying out your website from a hierarchy and usability standpoint Determining optimal customer paths to check-out Getting organizational buy-in Obtaining feedback from merchandising, customer service, corporate sales and other internal teams
PANEL DISCUSSION: Can Free Shipping Pay For Itself? Hugo Smoter Director of Marketing Spreadshirt
Main Conference Day 1 Continued: Tuesday, August 13th
Brandon Finch Director of eBusiness Jelly Belly
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Victor Castor Director of eCommerce Vermont Teddy Bear
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The free shipping debate has been an ongoing one in the retail industry. Customers today practically demand it, especially given newer loyalty programs that are built upon free shipping offers. But how can it be used effectively as a competitive advantage, and not hurt your margins? Retailers from across the industry tackle this question in this eye-opening discussion– can free shipping pay for itself? •
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Is free shipping necessary to compete in terms of providing customer experiences? In terms of other retailers offering free shipping, is that causing industry-wide expectations to change? Are you being forced into this model? How does shipping affect customer loyalty? Or can you use it as a competitive advantage? And how do you build your program to optimize your shipping? How can you achieve your profit goals while using free shipping? Is it necessary to have multiple call centers or fulfillment to bring down shipping costs?
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United States Postal Service Industry Case Study United States Postal Service Executive and Retail Client Hear an informative and insightful presentation from UPS in this session.
Conclusion Of Main Day One 3.40
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Launching a fashion brand online: how to differentiate the Warby Parker story, in particular ways to enhance shopping for eyewear online and disrupting a larger industry where only a small percentage of sales occur via e-commerce Focusing on the Customer Experience: diving into what it means to be stakeholder-centric when building a mission driven organization • How using metrics and data around NPS and customer satisfaction scores can help drive your business forward Developing and growing a strong brand without the use of traditional marketing: how Warby Parker has grown through word of mouth, and the interesting approaches the company has used to gain traction in the market • Creating reasons for people to talk about the brand to their friends, family and colleagues Balancing the Online and Offline world of retail: how Warby Parker effectively utilizes both channels to complement each other and enhance the overall shopping experience
The Official Cocktail Reception For All Attendees For more information, please see page 3.
Afternoon Refreshment Break & Networking Inside The Solution Zone Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!
Track B: Cross-Channel Integration & Holiday Preparedness 4.25 1:55
Chairperson’s Opening Remarks Jason Goldberg, VP Strategy, Razorfish
2.05
PANEL DISCUSSION: The Integration of Digital And Bricks To Create Effective Omni-channel Customer Experiences Holly Devine Executive Director of Ecommerce Urban Outfitters
KICK-OFF SESSION: Personalizing And Differentiating Your Customer Experience To Actively Compete In Today’s Market
Wendi Sturgis Executive Vice President of Sales & Services Yext
Manish Hirapara Sr. Director eCommerce Office Depot Consumers are interacting with brands through more touch points more than ever before. That means that optimizing your customer experience is absolutely critical. The Senior Director of eCommerce at Office Depot talks about the realities of multi channel retailing today, and the means to differentiate your experience from competitors. • • • •
Differentiating your customer experience to actively compete Exploring private label products Extending your assortment with relevancy Personalizing the connection with today's design-conscious consumer
Jay Custard VP Digital Marketing Finish Line Retailers from across the industry struggle to not only fully integrate their online channels with their store or properties, but vice versa. In the age of “one channel”, ensuring your channels are virtually “invisible” is the expectation from consumers today. Achieving that goal is not easy feat. Our panelists walk through the challenges, initiatives and program results in this hard-hitting panel discussion. •
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Warby Parker: Building A Fashion Brand Online (And Offline) Tim Riley Director Online Experience Warby Parker A case study type-format, this presentation will discuss the growth of Warby Parker since its initial launch in early 2010. Specific topics that will be covered include but are not limited to the following:
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How do you create effective omni-channel experiences? How are you incentivizing store associates to integrate digital experiences? How are they empowered to assist in the creation of crosschannel experiences? How do you define a great in-store experience? How can you assist the customer in the store, using digital technologies? Bringing products and services that are available inside of your physical store to the online channel
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Main Conference Day 1 Continued: Tuesday, August 13th
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5:30
Industry Case Study
Track C: User Experience Optimization & Innovation
Hear an informative and insightful presentation in this session.
1.55
Chairperson’s Opening Remarks
PANEL DISCUSSION: Optimizing Your Marketing Channels And Accurately Tracking Conversions
2.05
KICK-OFF SESSION: Accomplishing A Successful Website Redesign To Enhance The User Experience
Will Ferguson VP Display Advertising, Social Media And Affiliate Marketing 1800flowers.com
John Suh UX Web Designer Blinds.com
Dan Malone Sr. Director Strategy & Analytics Vistaprint
Blinds.com has undergone a major site redesign, and presents lessons learned in this kick-off session. Determining how to approach the redesign process and what elements to test before making a permanent change ensures that you remain competitive, profitable and responsive to your customers. John walks through how to execute a redesign with an unwavering eye on the customer, and navigate through inevitable challenges along the way.
Jan Linert Director of Online Marketing The Children’s Place Victor Castor Director of eCommerce Vermont Teddy Bear
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Ryan Bonifacino VP Digital Strategy, Alex and Ani Neustar Retailers are constantly striving to manage their marketing spend, and understanding how to track back their spend to the highest performing channels. During this tactical, hands-on session, our group of retailers present how to optimally track across channels, to maximize every conversion. •
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Where did you start with your attribution model? It is a hybrid or blended model? Why are different attribution models being used by different people? Why did you choose your model? How did that decision affect your media spend? How are you deciding between models? Or you just using one model, or have you tried different versions? Have you revamped your attribution model in the past 2-3 years? If so, why? And where did you end up today? Who was involved in the process (what departments, what key stakeholders were involved)? What were the points of contention in the process with those stakeholders? What types of communication were most effective when rolling out a new attribution model? What tools are you using? How are you leveraging this data? How did it impact what you were doing before?
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PANEL DISCUSSION: Staying Abreast Of The Evolution Of Visual Shopping And Its Impact On Consumer Shopping Behavior Mark Simmons VP Marketing and eCommerce Design Within Reach Kristin Smith Director eCommerce Stride Rite Visual shopping is becoming more prevalent as Google Image searches increase, programs such as Instagram continue to gain popularity and consumers overall become more focused on visuals to assist with completing the sale. Embrace visual shopping strategies after attending this interactive panel discussion. Here from apparel and home goods retailers as they walk through visual shopping initiatives, successes and pitfalls to avoid. •
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It’s Your Time To Shine – The Resource That Makes You And Your Search Program Look Good Robin Smith Global Search Manager Life Technologies
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Conclusion Of Main Day One
6.35
The Official Cocktail Reception For All Attendees For more information, please see page 3.
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Lead Sponsors:
Identifying ways to refresh your website Enabling customers to use your website in a similar manner to keep consistency with your user experience Investing and executing usability testing Figuring out what truly drives the conversion in terms of the user experience
How have customer shopping behaviors changed? Have they become more visual shoppers? How are they behaving and thinking? What are the customer dynamics that are moving towards increased popularity in terms of visual shopping? How will online shopping experiences change? Are you structuring your site differently? How so? Are you presenting products and information to customers differently? How so? How can you use visual shopping strategies as a traffic driver and as a conversion tool? How have you been successful in this area?
Main Conference Day 1 Continued: Tuesday, August 13th
3.05
Criteo Industry Case Study
an unparalleled customer experience while maximizing profitability. In addition, you'll gain a better understanding of integrating every partner in your supply chain, leverage each others existing capabilities & investments. Finally, he will discuss how to use innovative elements like game mechanics, delivery predictability and carrier recommendations to create a world class customer experience.
Criteo Executive and Retail Client Hear an informative and insightful presentation in this session.
3.40
Afternoon Refreshment Break & Networking Inside The Solution Zone
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Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!
4.25
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Keeping Customer Service Top of Mind To Set Your Retail Experience Apart from the Competition Glenn Edelman VP Marketing Wine Enthusiast
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Glenn has recently launched a site redesign and much of the redesign is focused on their call center and customer service to drive the customer to the phone for their high-ticket products which (a) convert better, and (b) just give the customer a better experience when buying multi-thousand dollar items. He will explain the results of the redesign, and explore their post-purchase process via the phone that enhances the overall customer experience. It’s a unique way of competing in today’s hyper competitive environment. •
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Going beyond your onsite web experience to drive brand loyalty Keeping customer service top of mind within your organization Focusing on customer service as a differentiator from the competition Re-evaluating how you deal with your customers in terms of your call center Determining whether having higher costs to bring your call center in-house to ensure your customer service goals are being met Ensuring your customer service reps know that they reflect your brand with every customer interaction
Connecting with Multilingual Consumers: How GoPro Went Live with 6 New Language Sites in 3 Weeks
Understanding that structuring your relationships with suppliers and carriers will determine your success Knowing that the way that you integrate your suppliers and carriers will drive transparency and predictability for the customers Establishing proactive management vs. reactive management will delight your customers Leveraging each participants core competencies will drive profitability
Lessons Learned from Lenovo’s Site Redesign Nicole Osowski Director of North American Merchandising and Development Lenovo When considering a complete site redesign, everyone has an opinion, but meeting the needs of the customer should be paramount. Lenovo, the number two PC company in the world, completed an end-to-end redesign of the lenovo.com website in 2013. Lenovo’s director of merchandising and optimization will share some of the valuable lessons learned along the way. •
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It will take longer than you expect – anticipate delays, changes and plan time to fix issues Rely on data instead of opinions to make decisions Different types of customers shop in different ways – design your site to accommodate for those distinct personalities Never stop optimizing the customer experience
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Conclusion Of Main Day One
6.35
The Official Cocktail Reception For All Attendees For more information, please see page 4.
Matt DeLoca VP of Sales Smartling
5:30
DM News Session Nikhil Behl CEO Zoostores.com Everyone loves to shop online, but we rarely realize the complexities behind receiving our product once we hit Purchase. In this workshop, attendees will learn how to build the next generation customer experience is an asset light model delivering
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Main Conference Day 2 Wednesday, August 14th YOUR CUSTOMER
“And there's the gem: loyalty program @JetBlue is connective tissue to link cross device activity. ROI of #etailboston. Check.” - Eric Gohs, Director of Online Marketing, EXPRESS
7.25
Registration & Networking Breakfast Inside The Solution Zone
8.00
Chairperson’s Opening Remarks
8.15
KEYNOTE PANEL DISCUSSION: What’s Next In Ecommerce: The Evolution Of The Industry And Its Impact On Your Retail Business
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Bert Dumars VP, Principal Analyst Forrester Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies and tactics are becoming less effective in the age we live in now – that of the perpetually connected customer, a shift from the traditional marketing funnel to the consumer life-cycle and the impact of digital disruption that dramatically changes the marketing landscape. CMOs and senior marketing executives must drive innovation velocity across a spectrum of marketing activities at a faster pace than ever before. To be successful, they must build a marketing innovation foundation and culture that emphasizes a post digital mindset and encourages and rewards employees for bringing innovative ideas to marketing leadership. This presentation will discuss marketing innovation programs that drive business growth, how to increase marketing innovation velocity by changing your organizational culture, and the impact of marketing innovation labs on the business.
Jack W. Whitley Senior Vice President, E-Commerce Replacements, Ltd. Holly Devine Executive Director of Ecommerce Urban Outfitters Kevin Diamond CTO Hautelook John N. Faith Senior Vice President, External Affairs RetailMeNot, Inc.
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Katherine Bahamonde EVP Global E-commerce & Operations C. Wonder Hautelook was founded just five years ago to be at the forefront of integration between retail and technology. They focus heavily on the increasing importance of personalization and tailoring the shopping experience to offer consumers more ways to discover new products. Urban Outfitters has embraced emerging channels and technologies to remain at the cutting edge. At Replacements. Com, a nice richer of dinnerware and china, they have evolved their online strategies to stay ahead of the industry. In this discussion about the rapidly evolving landscape of e-commerce, our panelists offer insight into where things are headed in the future, and opportunities to capitalize upon today. •
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What are doing now to drive more customers? • To increase conversions? What is the next game-changing channel or program that will define future e-commerce experiences? How can you still remain focused on the basics (great SEO, site search tools, upsells and merchandising, great product descriptions) as you look towards the long-term?
KEYNOTE SESSION: ForeSee Industry Case Study Larry Free President & CEO ForeSee Hear an informative and insightful presentation from the head of ForeSee in this keynote session.
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Lead Sponsors:
KEYNOTE SESSION: Marketing Innovation In The Age Of Digital Disruption
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Leading Innovators Do More Than Just Test Budgets and Tactics Accelerating Marketing Innovation Is A Cultural Mindset Marketing Innovation Labs - Good or Not
KEYNOTE SESSION: Community-Building And Social Sharing To Drive Customer Engagement And Increase Brand Loyalty Alex Miller VP eCommerce & Marketing QVC, Inc. QVC is changing the way the world shops by re-imagining the worlds of social, entertainment and shopping as one. As the world’s leading video and ecommerce retailer, QVC is uniquely positioned to discuss the means to use social media to turn customers into brand advocates. Their Head of eCommerce walks through their social strategy in this keynote session. •
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The social co-creation of the retail experience and using social media to turn customers, vendors and other stakeholders into brand advocates Creating a consistent brand experience across all platforms and through social media Leveraging the unique capabilities of each platform while delivering a streamlined, relevant experience Building trust, and using social media to create an innovative shopping experience that respects her time, privacy and intelligence, and is built around her unique preferences Enriching the customer’s experience using a customized social media model
Main Conference Day 2 Continued: Wednesday, August 14th
10.25
NETWORKING INTENSIVE: There’s A Smarter Way To Leveraging Relationships: Influence, Persuade And Get Buy-In– Brand New For eTail!
12.35
Bill Wood Frmr. VP/CIO Bass Pro Shops
Doug Spence Chief Networking Officer eTail
Bill Wood has led a number of large-scale technology initiatives on key eCommerce platforms, delivering on-time, on-budget solutions that have driven significant comp sales returns, higher conversion and improved customer engagement. In this session, he will share keys to ensure alignment of IT with your business goals and methods to maximize the return on investment in your platform.
Doug returns to assess your development and usage of power networking. This highly interactive sessions focuses on networking and communication to ensure you are more effective in and out of the workplace.
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KEYNOTE SESSION: Executing Your Strategy For New Technology Projects
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Networking & Coffee Break Inside The Solution Zone/Special BONUS Speaker Panel Hosted By The eTail Blog
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Brand New For eTail 2013! The Editor of The eTail Blog hosts an interactive retailer-only panel with leading innovators. Receive targeted content that delivers results for your business with a live Q&A driven panel discussion, right in the Solution Zone!
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KEYNOTE SESSION: Maxymiser Industry Case Study Maxymiser Executive
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Hear an informative and insightful presentation in this keynote session.
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Workshop and Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2012! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
Mark Simmons VP Marketing and eCommerce Design Within Reach Merrick Rosner VP Business Development Poppin
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Lunch And Networking For All Attendees
Sociomantic Executive Translating your brand proposition to customers is fundamental to creating optimal customer experiences. Our brand experts from across the industry discuss how to maximize every single customer touchpoint to increase loyalty and sales. Ensure your brand filters throughout every customer interaction, and resonates with current and potential customers, at the end of this keynote session. •
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What are you investing in to push the concept of being a valued brand? What do you do in-house to manage your inventory? Where do you outsource? How are you staffing? In terms of marketing, are you going lower cost direct to measure or are you investing in branding initiatives? With your retail strategy, how are you investing? Are you trying pop-up shops? In terms of delivery, how can you package, ship and deliver with the right tools, and at a lower cost?
Concurrent Networking Sessions! Workshop and Private Lunch Hosted By Maritz Loyalty Marketing This Invitation-Only, high-level networking opportunity is exclusive for eTail 2012! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.
KEYNOTE PANEL DISCUSSION: Carrying Your Brand Message Throughout Your Retail Experience: Becoming A Valued Brand To Your Customers Erica Cerulo Co-Founder Of A Kind
Ensuring you have a detailed project outline of your program Helping to uncover new ideas and potential conflicts down the road Determining whether you need to simplify your business requirements if the implementation is too complex • Understanding if it would be acceptable to fit your needs into what the technology can supply in certain instances Evaluating building in-house versus outsourcing Providing significant definition around your business requirements Thinking about the project requirements and that impact on the user experience as well
Concurrent Tracks Begin. Please Choose Track A B or C
Track A: Data Management, Attribution & Analytics 2.05
Chairperson’s Opening Remarks Internet Marketing
2.15
KICK OFF SESSION: Technology, People, & Processes: Keys To Building A Best-In-Class Analytics Practice Ashish Braganza Senior Manager Global Business Intelligence (GBI) Lenovo US Building a successful analytics practice requires the right mix of analytics tools, processes, and analytics practitioners. Without planning for all these factors, most customers struggle to build
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Main Conference Day 2 Continued: Wednesday, August 14th
successful practices that stand the test of time. Here how Lenovo leadership outlines, plans, and implements the process of building the appropriate infrastructure, which compliments their specific analytics tools and goals. Lenovo discusses the tools that it leverages, as well as the maturity model it gauges success by. • • • •
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Mark Sorkin Director Digital Marketing, Analytics and Usability, Charming Shoppes, Inc. Jason Lehmbeck Founder and CEO DataPop
Advanced analytics maturity modeling Best-in-class analytics practices Leveraging multiple Adobe solutions Analytics staffing techniques
Brandon Finch Director of eBusiness Jelly Belly
Measurement That Matters: Sigma Shares How To Create Data-Driven Video Programs
The testing process is not an easy one. Setting priorities for tests, a roadmap, and analyzing the results are critical to its success. Our panel walks through the elements of putting together a successful testing
Cliff Dorsey VP Sales Invodo
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Jack Howard New Media Specialist Sigma
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PANEL DISCUSSION: Maximize Your Testing Programs
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Industry Case Study
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What are you testing on your site? Why? How are you formulating your tests? If you are going to test, what is it that you do first? How are you structuring and executing your tests? What elements are you reviewing for tests (navigation, category structure, search function, does your search return appropriate results or not)? What pain points have you identified and what have you determined through testing? And what did that lead you to change and why?
Leading technology experts present a tactical case study with a retail client. 5.25 3.25
PANEL DISCUSSION: What Happened To Analytics?
Jan Linert Director of Online Marketing The Children’s Place
Ashish Braganza Senior Manager Global Business Intelligence (GBI) Lenovo US
Now is the time of customer data and modeling and predictive analytics. Jan walks through the data journey at Children’s Place, to move you beyond simply testing to truly harnessing and actioning your data sets.
Dan Malone Sr. Director Strategy & Analytics Vistaprint
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Mike Lund VP Sales, Online Solutions Epsilon Data Management
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Data management, collection and usage is the foundation to build a retail powerhouse. Yet, many organizations struggle to capture data, and create an usable platform to share business intelligence across business units. The challenges stem from even recruitment, and identifying executives who have the skillset and knowledge to get into the details of the data. Our panelists will walk through their challenges, and problem solve your most pressing questions. What has happened to analytics? You’ll find the answer here. •
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Finding and recruiting analysts who can provide intelligence for your business Understanding many skillsets focus on the technology aspect of e-commerce, versus the analyses Getting into the details of your data and recognizing that technology is the enabler, not the solution Providing deeper insights into your business
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“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone
Retailer-Only Think Tanks
Table 1: What Happened to Analytics
6.45
Lead Sponsors:
Providing an outline for new ways to capture customer data Using data in terms of first, second and third party data sets for targeting customers • Web Analytics Data • CRM Data • External Data • Transactional Data • Private label credit cards • Loyalty Clubs • Social, Mobile • Point of Sale Combining these data sets to obtain a holistic view of your customer Going beyond A/B and multivariate testing Using an integrating tool for targeting after your data sets have been integrated Consolidating all of your data providers onto one platform to obtain this holistic view
(Brand New For eTail East and completely vendor-free!) After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Please see page 4 for details…
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
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The Data Challenge: Targeting And Converting Customers As Your Business Matures
End Of Main Conference Day Two
Main Conference Day 2 Continued: Wednesday, August 14th
Track B: Customer Engagement & Next Generation Retail
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Chairperson’s Opening Remarks
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KICK OFF SESSION: Developing And Delivering Legendary Customer Service
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Bill Shea GM Wine Country Gift Baskets
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Bill promises a lively and entertaining presentation and discussion on his experiences related to developing and delivering Legendary Customer Service. With 35 years in the direct to consumer catalog industry for three leading service innovators, Bill’s unique viewpoint is sure to challenge any company interested in establishing Customer Service as one of their competitive advantages within their industry. L.L. Bean, Norm Thompson and Wine Country Gift Baskets have strong service traditions in the mail order industry. Bill’s presentation will focus on the role Customer Service plays in helping to satisfy millions of mail order, internet and retail customers each year. So pull up a stool around the campfire and be prepared to hear some customer service stories that helped create Customer Service Legends. • •
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Is customer service a profit center or a cost center? How do you measure whether your company or industry is living up to customer expectations? Who is your customer? In today’s competitive environment, how do you differentiate yourself in the marketplace?
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“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
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EdgeCast Industry Case Study Dan Franklin Segment Manager Commerce Edgecast Leading technology experts present a tactical case study with a retail client.
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Retailer-Only Think Tanks (Brand New For eTail East and completely vendor-free!) After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Please see page 3 for details…
Bill promises top/down and bottom/up looks at how companies need to stay customer centric 24 hours a day, 365 days a year.
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Keeping the customer at the forefront of your brand experience Presenting an offer when customers are truly ready to receive it Truly listening to your customer and encouraging a meaningful dialogue with them Balancing engagement: being respectful, relevant yet not intrusive Building intelligent feedback programs into your strategy Actioning customer feedback as customers share information with your brand Being proactive, responsive to all customer feedback as they expect to receive feedback
Amazon Payments Industry Case Study Amazon Payments Executive and Retail Client
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End Of Main Conference Day Two
Leading technology experts present a tactical case study with a retail client. Track C: Social & Mobile 3.25
PANEL DISCUSSION: Exploring Engagement Tactics That Exceed Customer Expectations Greg Hintz GM Tiny Prints
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Chairperson’s Opening Remarks
2.15
KICK OFF SESSION: Digital Optimization At JetBlue Michael Stromer VP Customer Connections Marketing JetBlue Airways
Heather Deschenes Sr. Director, CRM Marketing Vistaprint
Michael walks through digital innovation at JetBlue Airways. He focuses on their cross-channel customer engagement programs, discussing current initiatives as well as a look into the company’s future. Learn how JetBlue is transforming travel using digital programs in this eye-opening session.
Casey Cannon Director eCommerce Office Depot Devin Sung Sr. Director, Relationship Marketing Choice Hotels International
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Jamie Braxton Marketing Manager US Mattress Customer engagement and loyalty are critical to growth in today’s retail environment. Heads of CRM struggle to manage customer relationships in a way that will drive true engagement- shaping experiences for your customers that drive them to purchase time and time again. Our panel walks through the new rules of engagement, and how to ensure you are obtaining the greatest LTV possible.
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Industry Case Study Leading technology experts present a tactical case study with a retail client.
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Industry Case Study Leading technology experts present a tactical case study with a retail client.
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Main Conference Day 2 Continued: Wednesday, August 14th
3.25
MICRO-SESSION AND PANEL DISCUSSION: The Mobile Investment Debate: The Pros And Cons
4.50
Andy Chu DVP & GM, Mobile & Community Experiences Sears Holding
Affinity Marketing At The Source: The Challenges And Opportunities Associated With Verifying Customers Identity Online Blake Hall CEO and Founder ID.me
Gregory Kennedy Vice President Marketing TapSense
Mark Deruyter Former Senior Marketing Manager Under Armour
David Young Sr. Director Online Marketing North America Hotels.com
Troop Swap is a retail solution to overcome limitations of customer self-assertion and promotional codes. Our speakers discuss the veteran community’s usage of e-commerce, challenges, and how to tap into their burgeoning customer base.
Curtis Kopf Managing Director of Ecommerce and Customer Innovation Alaska Airlines
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Jose Puente Director Mobile and Installed Applications Autotrader.com Mobile has been a game-changer the industry. Retailer are still sorting the complexities of such a high growth sales and marketing channels. Traffic is migrating more and more to mobile devices. But the returns aren’t there (yet). Our panelists debate the pros and cons of mobile investments, and present the business cases behind their current strategies. Leave with the means to shape an effective mobile strategy at the end of this power-packed discussion. •
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How can you justify the spend on a mobile site and see the return? How can you justify the cost of creating a mobile site? Is it the best choice for your company to do mobile? How do you measure the value of mobile in a more standardized way? How can the value be translated? What data can you provide to support your investment and justify your ROI? What is the incremental revenue you’ve gained after having implemented a mobile site?
Making Necessary Investment Changes For The Betterment Of Your Business Karen Kang VP Accessory Geeks To keep growing, you must invest in your business. But what areas will promise the highest returns? Karen talks through the investment journey at Accessory Geeks, the why, how and the results. Don’t waste another marketing dollar. Learn best practices from the Accessory Geeks perspective.
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Overview of Competing Models for Digital Verification: White Label, Single Sign On, Mobile Models for Authentication: Facebook Connect, Google, Yahoo, openid What's Next? Centralized European approach versus the decentralized US approach Spotlight on How Digital Identity Trends Are Affecting Payments, Marketing and Fraud Prevention Combating Fraud on Mobile Devices
“The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone
Retailer-Only Think Tanks (Brand New For eTail East and completely vendor-free!) After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Please see page 3 for details…
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
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End Of Main Conference Day Two
"This was my first time attending eTail. I was very inspired by the conference as a whole and was particularly impressed by the cutting edge information and trends that guest speakers so willingly shared. I am looking forward to next year and learning even more!” -Dana Stringam, Founder & CEO, Micronutrient.com
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Mobile & Tablet Summit Thursday, August 15th YOUR CUSTOMER
What is one of the most predicted growth areas in retail today? Mobile, plain and simple. And given the multitude of devices- how can you re-examine your mobile and tablet strategies to ensure customers engage and convert? This interactive full-day summit brings you best practices in mobile and tablet commerce. Our retail experts are here to share their knowledge so you can profit today. Why should you register for the Mobile & Tablet Optimization Summit? • Understand the latest innovations in mobile commerce • Review web and mobile design best practices that enhance the overall customer experience
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Enter the responsive debate and identify which strategy works best for different aspects of your multi-device experience
*Check www.eTaileast.com for full speaker bios and updates 8.15
Registration & Networking Breakfast
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Chairperson’s Opening Remarks
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KEYNOTE SESSION: The Connected Consumer: What Mobile Strategy Makes Sense For Your Business To Meet This Growing Demand?
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Whether for business or simply for pleasure, mobile has had a major impact on air travel. More and more airlines today are using this channel for travel services, commerce, and marketing. And with the ever changing landscape of innovation and technology, Airlines are now more than ever embracing these capabilities as well as extending their brand through these channels.
Consumers are more digitally connected today than ever before, and with the projection of 80 billion connected devices by 2020, businesses need to adjust to today’s environment to reach the growing population who are constantly on the go. Car shoppers play an integral part in the mobile experience, researching vehicles and values right at the dealership. Andy Lapin, chief architect for Kelley Blue Book’s KBB.com, will share what the company is doing to meet car shopper expectations while delivering high user experience, providing insight into the strategies and business reasons for implementation for KBB.com mobile and tablet products to better serve consumers who aren’t accessing the site via desktop or laptop. Lapin will also share the technical and business reasons for mobile and tablet adoption, and what it means to users and bottom line. During this keynote presentation, attendees will gain insight into real-world examples from Kelley Blue Book’s KBB.com mobile and tablet product line:
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How to choose the right mobile and tablet strategies that are best for your organization Learn the technical and business reasons for mobile and tablet adoption Gain insight into how KBB.com mobile and tablet products are used by users, and why Kelley Blue Book implemented these environments in addition to desktop and laptop
KEYNOTE SESSION: Applying The Appropriate Resources To Implement An Effective Mobile And Tablet Site Strategy John Mulliken Co-Founder/SVP Strategic Initiatives at Wayfair.com Joss & Main Paul Toms Senior Director of Marketing Joss & Main Joss & Main has fully embraced the mobile and tablet growth waves. The heads of their mobile strategy explain the latest initiatives surrounding mobile and tablet experiences, technologies and execution. How can you utilize new mobile innovations to reach consumers today? What resources will be needed to execute effectively? How will mobility change the way that retailers conduct business? Bring your questions to the forefront in this engaging keynote discussion.
KEYNOTE SESSION: Transforming Air Travel through the Use of the Mobile Channel Jonathan Stephen Head of Mobile& Emerging Technologies JetBlue Airways
Andy Lapin Chief Architect Kelley Blue Book
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Keeping pace with your customer needs Developing cases for mobile at your company Working within organizational frameworks
Session topics include: • Understanding the travel ribbon • A day in the life of a connected traveler • A look ahead at “What’s Next” • Case studies and highlights This session will discuss how JetBlue Airways has used this technology to not only engage with their customers, but also improve the travel experience for the connected traveler.
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Keynote MOBILE INNOVATION SPOTLIGHT Microsoft Leave with dynamic strategies to take your mobile programs to the next level during our technology spotlight sessions.
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Coffee, Refreshments & Networking Break
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KEYNOTE PANEL DISCUSSION AND MICRO-SESSIONS: Enhancing And Developing An Optimal Mobile Strategy That Drives Commerce Prat Vemana Director Velocity Lab and Global Mobile Strategy Staples Andy Chu DVP & GM, Mobile & Community Experiences Sears Holdings Pete Chelala VP, Mobile Advertising & Products Viacom
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The Mobile & Tablet Summit Continued: Thursday, August 15th Jonathan Stephen Head of Mobile & Emerging Technologies JetBlue Airways
Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience. Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smartphones and tablets. Their award-winning mobile app is driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM. Hotels.com will share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt. • Industry topline • Hotels.com and Mobile • Mobile assets • Finding new customers and building loyalty • Market-level stats • Mobile vs Tablet • Trends/Breakthroughs • NFC • Payment Revolution
Jason John VP Online, Mobile and Social Marketing Gilt Groupe Lisa Bonanno Director of Corporate Marketing Genesys Cloud/Angel What capabilities exist for your company in terms of the mobile web today? Executives from multi-channel and media powerhouses present mobile website development, multi-device mobile environments and the means to navigate in such a high growth channel. Return to the office with tactics to differentiate your mobile experience and increase revenues by the end of this interactive panel session. •
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Determining the optimal way to construct your mobile strategy • Should you make a site for mobile vs. an app • Should you have a cookied customer to enable cross-channel experiences that are seamless • Is the “simplified” mobile experience (vs. the web) the best approach for your customer base? • Should it be simplified in terms of the customer experience? Enabling sign-ins for customers to browse and tie channel experiences together Creating actions on your mobile device to enable purchases from mobile devices Learning how consumers today respond to mobile web experiences Reviewing page layout, navigation styles • Are consumers searching/using navigation in a similar way to online? • Are they using search capabilities less or more on mobile?
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A Mobile Advertising Case Study: Autotrader.com Jose Puente Director Mobile and Installed Applications Autotrader.com Autotrader.com has embraced mobile advertising as a key traffic driving channel for their business. Their head of mobile walks through their mobile journey, and presents best practices to gain returns from mobile advertising. • • •
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Fathead’s Responsive Design Journey Michael Layne Director Internet Marketing Fathead
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With the recent results of a brand study in hand, the Fathead team set out to redesign fathead.com to satisfy two goals: first, to better connect with their target demographics, especially moms, and second to create an adaptive/responsive web site that would be compatible with any device, very quick to update and delivered by a single code base. After a few weeks of preliminary investigation and conceptualization , an in-house team of about ten people in marketing and technology set out on a sixweek project to build the new fathead.com in time for the holiday season. Michael was the “Chief Collaborator” between the marketing and technology groups during the site redesign to ensure that programs goals were met. Now he brings results from this initiative to eTail, walking through the responsive implementation, challenges that they faced, and where the company is headed in the future.
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CLOSING KEYNOTE SESSION: The Responsive Web Design Rollout At Travelocity (Philosophy And Trending) Joshua Bright Product Manager, Mobile Travelocity To build for one device at a time or all at the same time? There are pros and cons to both approaches. Travelocity has chosen to bet big on responsive web design which attempt to build for all devices in one fail swoop. Joshua Bright, product manager of mobile at Travelocity, will discuss the growing pains and greatness uncovered throughout the responsive rollout at Travelocity.
MOBILE INNOVATION SPOTLIGHT Leave with dynamic strategies to take your mobile programs to the next level during our technology spotlight sessions.
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Lunch For All Attendees
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How Mobile Is Re-Shaping The Travel And Hospitality Industry
Becoming more targeted to reach consumers via mobile devices Going beyond banner ads, CPC campaigns and rich media programs Taking advantage of mobile display, in-app advertising to drive foot traffic into stores Evaluating whether interstitials, games, promotions and coupons are valuable to your programs Determining optimal ways to use location-based mobile advertising Managing your budget effectively with mobile advertising while delivering more meaningful messages Evaluating opt-in loyalty programs or using cookies on your computer to target customers Measuring the effectiveness of your mobile advertising programs
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Presenting the responsive debate Reviewing the challenges of responsive design What has worked best, what hasn’t in Travelocity’s journey Looking towards the future with responsive incorporation
Conclusion Of Mobile& Tablet Summit /Afternoon Refreshments Served
Steven Quach Director Online Marketing Hotels.com
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BRINGING TOGETHER TECHNOLOGY LEADING SOLUTIONS. ALL IN ONE PLACE.
The eTail 2013 Solution Zone
Technology is changing. Every day. Identifying the most appropriate technologies for your business, or simply seeing what the competition may have available is intrinsic to the success of multi-channel and online retailers. So eTail not only focuses on this in the program content, but also with a robust Solution Zone consisting of leading technology solutions. If you are looking to differentiate your business, be innovative, stay up-to-date on technology, optimize and personalize your customer’s experience, it is important to be in the fore-front of the available solutions that can help you to do so. By taking advantage of the solutions available in The Solution Zone, you will reduce wasteful spending, identify and select technologies that create the best possible customer experience (as well as increase engagement and loyalty with your customers). And this year’s Solution Zone is not only larger, but open longer! Every single networking break will be held in The Solution Zone, and with interactive elements such as Live Streaming Twitter, amazing games and the chance for prizes, make sure you stop in as many times as possible throughout the conference. All participating companies in The Solution Zone offer the latest in retail solutions, management and implementation advice. And again, for your convenience, the networking activities at eTail, including breakfasts & coffee breaks are centrally located in The Solution Zone.
YOUR CUSTOMER
Cybercafes eTail 2013 Cybercafes are centrally located within The Solution Zone to ensure constant communication between you and your office. With free internet access you can check your email and network with other executives in these cafes set up exclusively for your use. Cybercafe sponsors are:
Premier Solution Zone Sponsors Be sure to take a moment and visit the Premier Sponsors of eTail 2013 at their respective booths, and learn about targeted solutions that you can implement today!
Premier Solution Zone sponsors are:
To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at csilverman@wbresearch.com. Find Targeted, Affordable Solutions For Your Multi-Channel And Online Retail Challenges…only in the eTail Solution Zone!
“I think there are some great interactions. The presenters have been really good. But in addition to that, having this expo area and getting to meet folks from all the people who either are engaged in, want to be engaged in, or have a perspective on retail and the business we’re all in, is really cool. It’s great to meet people that I didn’t know we interacted with, but getting together, we’re thinking more about how we could work together. I’m going to take some time to walk the floor here before I leave and really try to make sure that I’m getting the most out of everybody being here. It really is a great group of people that you’ve assembled.” - Bob Kupbens, VP, E-Commerce at Delta Airlines
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About Our Sponsors YOUR CUSTOMER
LEAD SPONSORS 5th Finger 5th Finger connects clients with consumers across all digital channels using its unique 5th Finger Responsive and mobile solutions. The patent-pending 5th Finger Responsive offers brands all the benefits of Responsive Design, without having to rebuild their current website. Our award-winning mobile and tablet app platform places powerful brand experiences in the hands of consumers. As a part of the Merkle family of companies, 5th Finger is backed by innovative technology, world-class service and data-driven strategy. We deliver mobile focused answers to brands' biggest digital challenges. Amazon Payments Make it easy for hundreds of millions of Amazon customers to pay quickly on your site. Offering Amazon Payments’ convenient payment solution within you company’s branded experience can help you drive growth, increase buyer confidence, and reduce costs. Criteo Criteo is a global leader in digital performance display advertising and currently partners with over 3,000 international advertisers. Every day on a pure cost-per-click basis – where advertisers only pay for results - Criteo generates millions of leads through dynamic and relevant advertising. Currently operating in more than 30 countries across Americas, Europe and Asia from 15 international offices and employing more than 700 people. EdgeCast Delivering any data, anywhere, anytime, EdgeCast is the world's fastest and most reliable content delivery network. An accelerated site means more traffic, more revenue, and improved brand equity. On the EdgeCast network, every online asset- web sites, apps, dynamic or static content - is just milliseconds away from almost every user in the world. More than 4,000 customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast's speed and acceleration for their daily business needs. With more than 20 rocksolid points of presence around the world, EdgeCast consistently ranks among the top-performing CDNs in the industry. ForeSee As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research. Maxymiser Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improve conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser’s Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world’s most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. To learn more about Maxymiser please visit www.maxymiser.com.
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Media Math MediaMath’s TerminalOne is the operating system for marketing professionals. Through the platform, marketers can speak to their customers as individuals, utilizing the latest technology and audience data to deliver finely targeted ad messages across channels and at scale. TerminalOne delivers the key pillars for audience based digital marketing in one efficient system, with media, data, ad serving, decisioning & analytics and service. TerminalOne is an open operating system that creates immediate interoperability across the advertising ecosystem. Through integration with more than 150 technology, media and data providers, marketers can build solutions that fit their needs. With industry leading access across exchanges, supply platforms, and publishers, TerminalOne drives precision and scale across display, video, social and mobile channels. MediaMath has 16 locations and 260 employees around the world, making it a trusted source for marketers and agencies looking to navigate the complex digital advertising landscape Symantec Symantec protects the world’s information, and is the global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment – from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our industry-leading expertise in protecting data, identities and interactions gives our customers confidence in a connected world. More information is available at www.symantec.com or by connecting with Symantec at: go.symantec.com/socialmedia United States Postal Service A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 151 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500. In 2011, the U.S. Postal Service was ranked number one in overall service performance, out of the top 20 wealthiest nations in the world, Oxford Strategic Consulting. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for six years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
MAIN PROGRAM MICRO SESSION SPONSORS BloomReach BloomReach, the world's first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance consumer happiness leading to an average increase of 94% in natural nonbranded traffic. BloomReach's portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. Learn more: www.bloomreach.com.
SEARCH SUMMIT SPONSORS NetElixir NetElixir is a global Search Marketing and Web Analytics Consulting firm headquartered in Princeton, NJ. Since 2005,
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Sponsors Continued
NetElixir has been offering multi-channel campaign management technology, end-to-end campaign management solutions and web analytics consulting services for online retailers. Through our not-for-profit ventures - NetElixir University (platform for sharing free practical digital marketing knowledge) and XRMarketplace (free search marketing tools) we aspire to level the digital marketing playing field for e-businesses worldwide. Additional information about NetElixir can be found at www.netelixir.com. RKG RKG is a full-service digital marketing agency that combines talented and creative marketing analysts with unmatched proprietary technological capabilities to create the industry’s most efficient and effective data-driven online marketing solutions. We drive business to our clients by maximizing a full range of opportunities including Pay-Per-Click, SEO, Social Media Advertising, Comparison Shopping Management, Display Advertising and Multichannel Attribution Management Services. RKG was founded in 2003 and works with organizations ranging in size from young startups to established Fortune 500 companies in sectors including retail, travel and finance. YourAmigo Established in 1999 and operating today in 31 countries, YourAmigo’s pay-for-performance managed service, Spider Linker™ uses artificial intelligence technology, proprietary searcher behavior data and human search expertise to apply Big Data solutions which create a scalable, incremental, new sales channel for larger e-commerce websites. Spider Linker’s scalable Big Data platform commences where its clients SEO team stops, finding and capturing thousands of new search phrases every day, which the SEO team is not optimizing for, and delivering new searchers very early in their buying cycle resulting in incremental traffic, revenue and new customers. To capture this new traffic and revenue, Spider Linker™ creates new, unique pages for its clients which are found everyday for many thousands of new, non-branded, relevant search phrases. Spider Linker™ generates incremental new revenue growth of between 5% - 25% over and above clients’ current total online revenue by finding millions of infrequently used search phrases every month, gaps in our clients business, which drive over 97% non-branded, ultra long tail, incremental organic search traffic for clients – “new business we have never seen before”, said Dell’s Head of eCommerce (EMEA). Want to have all the benefits of Big Data, a fully trackable service that doesn’t compete with your other marketing and SEO channels, that delivers 97% incremental traffic and revenue and achieves your ROI requirements - trial our service now - contact us on 1-800816-7054 - www.youramigo.com
EMAIL MARKETING. OPTIMIZATION & SEGMENTATION SPONSORS ExactTarget ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and the Web. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.
MAIN PROGRAM KEYNOTE MODERATOR SPONSOR SalesWarp SalesWarp helps retailers manage product, order, customer and inventory data across multiple suppliers and online stores. Bysimplifying operations, SalesWarp help retailers increase sales, improve quality and reduce operating costs. SalesWarp is a web-based Storefront Management System for eCommerce that provides retailers with all the tools and technology needed to get products to market faster while being able to sell in more online locations. By focusing on the three main areas of eCommerce - product management, operations and selling on multiple stores, SalesWarp makes its easy to connect all the critical back–end systems (ERP, inventory, POS, CRM, financial, order processing, purchasing/receiving, andshipping) to a retailer's webstore, marketplace (Amazon, eBaby, Rakuten…), POS system and customer service. This allows them to easily manage, through advanced automation, all of their eCommerce operations from one system.
MAIN PROGRAM PANEL DISCUSSION SPONSORS Compare Metrics Compare Metrics offers Adaptive Commerce solutions that drive next generation product discovery and allow consumers to forge their own distinct path to a buying decision. The solution scales merchandising to support every consumer shopping scenario while creating new intelligence into how and why your shoppers buy. With this new found ability to understand and react to what customers really care about, retailers have seen increased shopper engagement, increased conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. Founded and lead by a team steeped in experience building proven retail technology and pushing the boundaries of machine learning and natural language processing, Compare Metrics is changing the way consumers discover and decide on the products right for them. Based in Austin, TX, the company is privately held and supported by trusted venture capital partners and advisors. Criteo Criteo is a global leader in digital performance display advertising and currently partners with over 3,000 international advertisers. Every day on a pure cost-per-click basis – where advertisers only pay for results - Criteo generates millions of leads through dynamic and relevant advertising. Currently operating in more than 30 countries across Americas, Europe and Asia from 15 international offices and employing more than 700 people. DataPop DataPop is an online ad optimization company that has radically altered the way marketers create online ads to engage with targeted consumers. Through its semantic advertising technology, DataPop provides intuitive ad customization for retailers, brands, and ad agencies. DataPop’s product offerings are the first semantic solutions for Search Engine Marketing (SEM) creative and Product Listing Ads (PLA). The products combine semantic modelling, natural language processing (NLP), and big data techniques with human intuition to seamlessly connect advertising offers with consumer intent, driving long-term ad performance gain and rich insights on how consumers engage with marketing messages. RetailMeNot, Inc. RetailMeNot, Inc. (www.retailmenot.com/corp) is the world's leading digital coupon marketplace. The company's websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. RetailMeNot, Inc. experienced more than 450 million consumer visits to its sites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal websites includes www.RetailMeNot.com, the leading digital coupon site in the United States; www.VoucherCodes.co.uk, the leading digital coupon site in the United Kingdom; www.Deals.com in Germany; www.ActiePagina.nl, a leading digital coupon site in the Netherlands; Bons-de-Reduction.com and www.Poulpeo.com, leading digital coupon and cash back sites in France; and www.Deals2Buy.com, a leading discount offer site in North America. TapSense TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 40 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense was founded in 2011 and is based in San Francisco, California. Yext Yext is the location information software company that allows businesses to own and instantly update their content on over 45 different sites, mobile apps, and navigation devices including Yahoo, YP.com, Citysearch, and Foursquare. Yext works with the largest brands in every vertical including seven Fortune 100 companies. As an industry leader, Yext has been featured in the Wall Street Journal, Bloomberg, and Business Insider. Yext is based in New York City, and was named to the Inc. 500 fastest growing private companies (top 10 in NYC) in 2011.
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Sponsors Continued
PRIVATE WORKSHOP & LUNCHEON HOST Kount Kount helps etailers boost sales by reducing fraud and allowing them to accept more orders from more people in more places than ever before. Our all-in-one, SaaS platform is designed for etailers operating in card-notpresent environments, simplifying fraud detection and dramatically improving bottom line profitability. For each transaction, Kount’s “decisioning” engine analyzes hundreds of relevant variables and activity across the globe in real-time. Kount applies amultitude of proven and proprietary technologies based on the specific needs of each customer providing etailers with unprecedented insight and reducing the need for manual review of orders. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s bestknown brands. For more information about Kount, please visit www.kount.com Maritz Loyalty Marketing Maritz Loyalty Marketing is a full service North American Loyalty Marketing agency headquartered in Toronto. Our brand loyalty marketing and technology-enabled, lifecycle engagement solutions drive measurable business results for our clients. Leveraging over 120 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience at every brand touch point and through all stages of their lifecycle with a brand. Maritz Loyalty Marketing is wholly owned by Maritz Holdings Inc., based in St. Louis, Missouri. Maritz Holdings also operates Maritz Research, Maritz Travel, Maritz Motivation Solutions, The Maritz Institute and more. Symantec Symantec protects the world’s information, and is the global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment – from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our industry-leading expertise in protecting data, identities and interactions gives our customers confidence in a connected world. More information is available at www.symantec.com or by connecting with Symantec at: go.symantec.com/socialmedia
CYBER CAFE SPONSOR Compare Metrics Compare Metrics offers Adaptive Commerce solutions that drive next generation product discovery and allow consumers to forge their own distinct path to a buying decision. The solution scales merchandising to support every consumer shopping scenario while creating new intelligence into how and why your shoppers buy. With this new found ability to understand and react to what customers really care about, retailers have seen increased shopper engagement, increased conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. Founded and lead by a team steeped in experience building proven retail technology and pushing the boundaries of machine learning and natural language processing, Compare Metrics is changing the way consumers discover and decide on the products right for them. Based in Austin, TX, the company is privately held and supported by trusted venture capital partners and advisors FanPlayr Fanplayr is the leader in targeted real-time ecommerce offers. By analyzing site and visitor traffic, Fanplayr’s ‘Smart & Targeted Conversions’ enables marketers to create campaigns that will display dynamic offers depending on visitor behavior. Fanplayr has headquarters in Palo Alto, California.
LAYNARD SPONSOR Responsys Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today— email, mobile,
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social, display, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation, and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world- class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit responsys.com.
PREMIUM DOUBLE BOOTH SPONSOR Mad Mobile Mad Mobile builds and powers mobile commerce sites for the best brands and retailers in the world including Office Depot, Major League Baseball, Lenovo, Sport Chalet, TJ Maxx, Café Press, Sleep Number, Total Wine, Books-AMillion, Claire’s, Bealls and Tuesday Morning. Combining deep technology, development, and design expertise, we transform and optimize web content to create rich mobile and tablet experiences with no client IT resources required. Additional information can be found at http://www.madmobile.com/.
PREMIER & PREMIUM EXHIBITORS Anametrix Anametrix is a cloud-based, real-time, marketing analytics platform that transforms Big Data into actionable insights for right-time marketing. We collect, analyze and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix is headquartered in San Diego, California. For more information, visit our website (anametrix.com), Twitter (@anametrix) and our Data Alchemy blog (blog.anametrix.com). Artisan Artisan has created the industry’s first Mobile Experience Management platform, bringing the capabilities of customer experience management and website optimization to native mobile apps. With an intuitive interface and robust analytics, we enable the world’s largest brands to create compelling native app mobile experiences that deepen engagement, drive retention, and increase revenue. Our first product, Artisan OptimizeTM, enables design modifications and A/B testing without needing to write code or re-submit to the app store. Brands can observe and test customer interactions with their app in real-time providing deeper insight into user behavior. Artisan is proudly located in Old City Philadelphia. To learn more, please visit useartisan.com. BloomReach BloomReach, the world's first Big Data Marketing Application for search, maximizes revenues by making relevant products and services easier to find, capturing new users, and creating better experiences. BloomReach’s signature technology, the Web Relevance Engine, interprets content on over a billion web pages daily and dynamically adapts websites to capture existing demand and enhance consumer happiness leading to an average increase of 94% in natural nonbranded traffic. BloomReach's portfolio of 80+ customers span the retail, travel, education, financial, and listings industries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and Williams-Sonoma. BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. Learn more: www.bloomreach.com. Bronto Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns.
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The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.
throughout the world. Responsys serves world- class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit responsys.com.
Certona Delivering personalized customer experiences for the world’s most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona’s real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime, Anywhere: Certona.com
RocketFuel Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's Advertising That LearnsTM technology powered 894 advertisers in 2012, and empowers media teams to focus on strategy, not spreadsheets. Awarded #4 on Forbes' 2013 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel employs over 375 people in 18 offices worldwide including New York, London, Paris, and Hamburg, and provides its services in Japan via a strategic alliance with cci.
Chango Chango provides simple and effective Solutions for marketers in an era of real-time media and big data. We solve the common problems faced by marketers today - we PROSPECT for new customers with Search Retargeting and CONVERT existing site visitors with Programmatic Site Retargeting. Additionally, with Audience Extension and our 'Trading Desk in a box' capabilities we enable publishers and agencies to BUILD solutions around their own sites and data. Our clients include the world's largest brands & agencies, including 55 of the top 500 retailers. We have offices in New York, Toronto, London, Chicago, San Francisco and Los Angeles.
Turnto TurnTo provides the leading Social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customersright on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. TheTurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in as little as a day. Top online stores and brands including Brown Shoe (Shoes.com), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.
Kadro Solutions Complete Technology Confidence With more than eleven years being in business, partnerships that range from small businesses up to Fortune 50 organizations, and diverse industry experience at the forefront of web technology, Kadro has consistently delivered innovative solutions to drive customer return on investment. When working with Kadro Solutions, you work with a seasoned leadership team and software services firm experienced in delivering enterprise--‐class software and managed services to help you reach more customers, service existing customers better, gain efficiencies and grow your business.
ADDITIONAL SPONSORS
a division of 41st Parameter, Inc.
Landmark Global Landmark Global is the cross-border parcel logistics leader for multi-channel "business to consumer" organizations who utilize an ecommerce, direct response, direct marketing or other direct to consumer strategies. Landmark Global’s locations include: Mira Loma, California; Carson, California; Seattle, Washington; Salt Lake City, Utah; Taylor, Michigan; Romulus, Michigan; Buffalo, New York; Toronto, Ontario (Canada); Windsor, Ontario (Canada) and two returns facilities in Vancouver, British Columbia (Canada) and Calgary, Alberta (Canada). Monetate Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits. Monetate drives billions of dollars of revenue every year for some of the bestknown brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility. Responsys Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today— email, mobile, social, display, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation, and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices
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About Our Media Partners YOUR CUSTOMER
OFFICIAL EVENT BLOG
better, to market more effectively, and to increase revenue — all online.
The eTail Blog The eTail Blog delivers targeted content that retailers want and need to digest in order to their jobs better. But this content doesn’t come from the mouths of self-proclaimed experts – it comes from actual experts. We conduct interviews with industry professionals who are dealing daily with the challenges of omni-channel retail and the rapidly evolving digital commerce space. Whether it’s a Q&A, how-to, podcast, video interview, or breaking news story, the eTail Blog is a tool and community for all omni-channel marketers and any retail business looking to better understand the industry.
Integrated Solutions For Retailers magazine Integrated Solutions For Retailers magazine helps retail executives make informed decisions about technology and operations solutions for all of their sales channels. The magazine provides insight on how retailers can achieve critical business objectives by integrating leading-edge solutions across the retail enterprise.
OFFICIAL PUBLICATION Internet Retailer is the world’s largest publisher in the field of e-commerce. Through multiple print, digital and webbased publications and database services, we provide strategic and practical business information and original competitive research on e-retailing to more than 400,000 retail executives and direct marketers every month.
SUPPORTING PUBLICATIONS & ASSOCIATIONS Chief Marketer Chief Marketer: The Authority on Measurable Marketing & Operations symbolizes the new imperative in marketing— to link increases in revenue to their associated marketing campaigns, and to the specific marketing resources invested. Cross channel and by channel, metrics & ROI are top of mind at all times. Our mission is to seek out the best of measurable marketing intelligence, and then absorb, summarize, and organize it for the industry’s most powerful audience of marketing and C-level executives.
MarketingSherpa MarketingSherpa (follow us @marketingsherpa or visit www.marketingsherpa.com) MarketingSherpa publishes case studies, Benchmark Reports, exclusive research, how-to instructional materials, and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, MarketingSherpa has been praised by The Economist, Harvard Business School’s Working Knowledge, and Entrepreneur.com. Mobile Commerce Daily • The most read publication on mobile marketing,
CMSWire.com CMSWire.com, a web magazine published by Simpler Media Group, Inc, covers digital Customer Experience Management, Web Content Management, Enterprise 2.0 and Enterprise Information Management. CMSWire has drawn together an audience of mature practitioners, tech savvy marketers, consultants, vendors and analysts with a focus on digital marketing, collaboration and information management practices, including web experience management, content, document and asset management technologies, web publishing, enterprise collaboration and social social business.
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Direct Marketing News Direct Marketing News is the independent authority for direct and digital marketers. The brand serves direct, database, interactive and online marketers who are active users of any combination of direct and digital marketing or online media including e-commerce, online marketing, mobile marketing, direct marketing, social media marketing, database and CRM marketing, and other direct and online marketing channels.
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eM+C eM+C is a website and e-newsletters (All About eMail, eM+C Weekly) dedicated to e-marketing and commerce. We offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; e-mail, video, viral marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies. We also produce virtual trade shows, webinars and whitepapers. The main goal of eM+C is to provide actionable, strategic information for marketers that they can use to reach more people and serve them
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ISO&Agent ISO&Agent is the merchant acquiring industry's premier publication, combining timely news and articles on ways to boost revenue with insightful and relevant analysis of long-term trends shaping the industry. ISO&Agent magazine and ISO&Agent Weekly reaches over 12,400 subscribers in the ISO market. Look no further than the leading industry publication to showcase your products and services to these influential professionals. No other industry publication comes close to the breadth, depth and quality of our circulation. Please contact Hope Lerman for advertising opportunities at hope.lerman@sourcemedia.com or 312-475-0649
Lead Sponsors:
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media and commerce Content focused on how marketers use the mobile channel for brnading, customer acquisiton and customer retention Target audience is advertisers, agencies, mobile service providers, publishers and wirless carriers Sign up for the daily newsletters www.mobilemarketer.com and www.mobilecommercedaily.com
Mobile Marketer Mobile Marketer THE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE
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The News leader in Mobile Marketing, Media and Commerce The most read publication on mobile marketing, media and commmerce Content focused on how marketers use the mobile channel for brnading, customer acquisiton and customer retention Target audience is advertisers, agencies, mobile service providers, publishers and wirless carriers Sign up for the daily newsletters www.mobilemarketer.com and
Multichannel Merchant Multichannel Merchant provides key decision makers at eCommerce enterprises, catalogers and multichannel retailers with strategic, tactical/how-to, research & resource information on selling & delivering products directly to the customer where they live & work. They are senior-level managers in key areas of eCommerce, marketing, merchandising, operations & fulfillment and more.
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Payments Source.com Payments Source.com provides subscribers with one central resource for all the payments news, trends and analysis they need to navigate the industry. In addition to an extensive collection of content users get access to reporting and data tools that allow them to customize their information experience online. PaymentsSource is a one-stop shop for all their cards and payments needs. As the payments industry continues to evolve, PaymentsSource is consistently tuned in. Please contact Hope Lerman for advertising opportunities at hope.lerman@sourcemedia.com or 312-475-0649 RetailWire RetailWire is the retail industry's premier online discussion forum. RetailWire goes beyond conventional headline news reporting. Each business morning, RetailWire editors pick news topics worthy of commentary by its "BrainTrust" panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry. RetailWire membership is free to all qualified retail industry professionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section of retail channels and the companies that supply them. RetailWire is supported via sponsorships by leading retail suppliers and service organizations. Retail Online Integration Retail Online Integration is the practical, information-packed publication devoted to helping online merchants, catalogers, retailers and brand marketers tackle industry challenges and discover the opportunities to grow their business in new and profit table ways with in depth, practical and applicable information, proven advice from experts and must-read case studies. Retail TouchPoints Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the Web 2 .0 environment, the Retail TouchPoints network offers a weekly e-newsletter with category-specific trend pieces, turnkey retail case studies, innovative solution spotlights and benchmark research. Join our Retail TouchPoints LinkedIn Group and Follow us on Twitter: @RtouchPoints. Sign up to receive our free weekly newsletter at www.RetailTouchPoints.com SEMPO SEMPO is the global non-profit organization serving the search and digital marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. In a few short years, we have seen a revolution in search marketing. Advances in search platforms, social media and mobile technologies have
transformed the way search marketers reach their customers. To be at the forefront of this dynamic industry, successful search marketers must: • Understand cutting edge technologies and their implications, • Engage with other industry leaders, and • Maximize their personal career growth. More than 2,400 search marketers in 50+ countries belong to SEMPO. Find out how you can benefit from membership. Call us at +1-781-876- 8866 or visit us at www.sempo.org. Target Marketing Target Marketing is the direct marketer’s partner, providing strategies and solutions for profitable direct marketing. Target Marketing delivers the answers that help direct marketing professionals market more successfully and profitably. Through case studies, best practices, trend analysis, tips and techniques, and interviews with experts, Target Marketing covers channel/data integration, prospecting, customer retention, operations infrastructure, contact optimization and more TheEmob.org TheEmob.org is a syndicate of online retailers. Established in 2011, TheEmob has grown to over 50 members who collectively generate over one billion dollars in online annual revenue. Using crowdsourced data, TheEmob platform provides members with peer-to-peer guidance, industry intelligence, collective vendor negotiation, exclusive networking events and solutions to your ecommerce problems. The Web Host Industry Review Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, interviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a businessminded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property. For more details about TheWHIR, visit http://www.theWHIR.com. For more information on iNET Interactive, visit http://www.iNETinteractive.com Website Magazine Website Magazine is a must-read for anyone seeking success on the Web and has the largest subscriber audience of any magazine in the field. FREE in print and digital format, Website Magazine helps website owners and managers develop, design, and promote their online business. Subscribe today at www.websitemagazine.com. Advertisers, put your products in front of active buyers.
“This is one of the best ecommerce conferences available, both in terms of value as well as the networking and learning opportunities that come from its more manageable size and regional approach.” – Donnamarie Mazzola, Brand Marketing Manager, Voice Systems Engineering, Inc.
“This was the third E-tail conference that I have attended, I have E-tail to be an excellent venue for assessing the state of the industry as well as the technological innovations and services that will shape the future of retail. I believe the performance of our website has been improved and enhanced as a result of the knowledge gained and the vendor partnerships established at E-tail. I can recommend E-tail to any organization looking to improve their people or their website. The key to success in today’s marketplace is knowledge and relationships, E-tail presents the opportunity to acquire both.” - Mark DeCausmeaker, Director Multi Channel Sales, REEDS Jewelers
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eTail East Made For Retail By Retailers August 12-15, 2013
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Philadelphia Marriott Downtown, Philadelphia, PA
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eTail East 2013 Continues To Provide The Conference Experience You Are Looking For… Intimate Group Learning And Peer To Peer Networking Sessions Every Single Day Quality Content Above Quantity: Attend Targeted Sessions Presented By Prominent Retail Leaders Take-Aways, Take-Aways And More Take-Aways: Hear The Business Case, Execution Strategy And Results Interactive Sessions Throughout The Conference Ensure You Meet Every Retail Peer
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Call: 1.888.482.6012 or 646.200.7530 Fax: 1.646.200.7535 Email: etail@wbresearch.com Visit: www.etaileast.com