PharmaForce 2010 by Marketing USA

Pharma And Biotech Executives Register Now And Save $200

October 12 - 14, 2010 • Hyatt Regency, Princeton, NJ www.pharmaforceus.com

Transform Your Marketing And Sales Operations To Enhance Customer Relationships And Increase Profit Potential

Interactive Roundtable Sessions: Deep dive into today’s hottest topics and gather tactical solutions from pharma and biotech thought leaders. This entire day is Pharma/Biotech Only! Topics covered include: •

Redefining the traditional sales model

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Healthcare reform

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Rep and non-rep promotional strategies

Key Themes For 2010 Include: Moving Beyond Limited Physician Access Overcome difficulties in accessing your customers Sales Training And Leadership Implement successful long-term training programs

Hands On Learning Experience Take away specific strategies that speak to your most pressing challenges. Key topics to be mastered include: 1. Revamped promotional models

Technology Usage Augment your sales strategies

2. Aggregate spend tracking

Closed Loop Marketing Allocate your resources and maximize your budget effectively

4. Payer relationship management

3. Field force development 5. Technology Usage In Pharma Today

Incentive Compensation Properly incent and reward your team

Here’s A Snapshot Of The Industry Leaders You Will Network And Gain Insight From: Larry Pickett Vice President & CIO Purdue Pharma Tracy Mills Sr. Director, Sales Operations Endo Pharmaceuticals

Bill Shank VP of Sales Bayer Tony Fross Senior Director, Business Excellence Pfizer Inc

Tim Ryan Executive Director Prescription Medicine & Development Boehringer Ingelheim John Vieira Sr. Director, Marketing Operations and Strategic Services Daiichi Sankyo, Inc.

Sponsored By:

Four Easy Ways To Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Register Today! Email: pharmaforce@wbresearch.com Visit: www.pharmaforceus.com

Table Of Contents: Registration Form ....................................11 Interactive Workshop Day ......................3-4 Conference Day One..............................4-7 Conference Day Two ..............................7-9 The Solutions Zone..................................11 Conference Pricing & Team Discounts......11 Hotel Information ....................................11

Dear Colleagues:

About Your Sponsors.................................9 Traditional sales and marketing methods will not, and cannot work in today’s market. Every single opportunity to capture market share and increase profit is critical. In only three days at PharmaForce 2010, leave with over 50 strategies to revamp your sales and marketing operations.

About Your Media Partners .....................10

Who Will You Meet?

How can time away from the office to attend a conference improve the effectiveness and productivity of your operations? Here are a few simple reasons we will be in attendance this year: ✔ ✔

✔

Presidents, Vice Presidents, Heads, Managing Directors, Directors and Managers of:

Leave with strategies to increase your profit potential immediately Gather specific tactics to identify, develop, train and sell within a rapidly changing pharmaceutical environment Find solutions to your most critical challenges from peers in sales and marketing, compliance, account management, strategic planning, online initiatives, managed care, incentive compensation, public policy and training Expand your high-level network and get answers to questions you’ve been grappling with

How are you adapting to a rapidly changing pharma market? Do you have the competencies needed to sustain your profit margins today and in the future? Don’t let competitors get a leg up on your business. Take the next 5 minutes from your busy schedule and secure your place at the PharmaForce 2010 Conference. We look forward to seeing you in October!

PHARMAFORCE 2010 ADVISORY BOARD: •

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Philippe Barzin, Channel Strategy & Marketing Director, Johnson & Johnson Tim Cochran, Region Director, SE Specialty Sales, Endo Pharmaceuticals

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Tom Kukla, Sr. Dir. Field Management Development, Purdue Pharma Paige Billings, Director, Corporate Training and Leadership Development, (OSI) Pharmaceuticals, Inc.

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Sales/Sales Operations

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Sales Force Effectiveness

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Sales and Marketing

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Digital Marketing

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Zone/National/Regional Accounts

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Commercial Operations

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Training/Development/Productivity

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Leadership Development

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Marketing/Marketing Research/Marketing Science

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Business Development

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Incentive Compensation

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CRM/Field Technology

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Specialty & Hospital Sales

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Sales Planning & Insights/Analytics

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Sizing and Structuring

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Product Planning/ Brand Manager

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Sales Ethics, Compliance & Regulation

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Managed Care

How can your attendance improve the effectiveness and productivity of your sales and marketing operations? Here are a few simple reasons you should register today.

4 Reasons To Register Now For The PharmaForce 2010 Conference: 1 Learn new skills to more effectively identify key decision makers, influencers and get direct customer feedback on your sales, managed care and incentive compensation strategies

3 Gain insight into the most sensitive topics affecting your profit potential from pharma and biotech peers during interactive workshops

2 Drill down into critical issues affecting your sales team, including

4 Enjoy all these learnings with minimal time away from

value-based selling, training within managed care markets and developing flexible and responsive compensation strategies with an entire afternoon of collaborative workshops.

the office- a year’s worth of training in only 3 days

For a snapshot of the agenda, please visit www.pharmaforceus.com and download the Conference PDF!

Register Today! Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Email: pharmaforce@wbresearch.com Web: www.pharmaforceus.com

Pre-Conference Interactive Workshop Day Tuesday, October 12th, 2010 Develop solutions alongside industry leaders by registering for the Pre-Conference workshops on October 12th. The entire day is structured in an interactive, industry-driven, vendor-free setting to ensure you take away specific solutions to your most pressing issues and impact your profit potential. And workshops are a great relationship building and partnering tool, so remember to bring your business cards! 8.30

Breakfast And Workshop Day Registration

•

Sponsored By:

Lunch Included

Beth Egan Director - Leadership Development Sanofi-Aventis

10.50 Presentation: Is True Customer Dialogue Possible In

11.30

WORKSHOP C

Mentoring For Success - The Successful Roll Out Of A Mentoring Program

How can you ensure your reps are able to not only see physicians today, but increase sales in specific markets where access is limited? This dynamic workshop walks through today’s challenges and solutions to overcome them. • Operate and motivate your sales force despite limited data or complete data blockage • Sell in an environment where prescription access is limited and writing habits are unknown • Build an incentive plan to motivate your sales reps to continue to drive the business forward given uncertainties around prescription levels

Providing meaningful value has become more important than ever in pharma. Identifying and delivering value requires deep customer insight. Changes wrought by healthcare reform, emerging new commercial models and promotion channels offer opportunities, while at the same time create barriers to truly connecting with customers. Learn how to shift your organization to create value-added, customer-centric sales models during this interactive workshop. • Understand why the limits of traditional market research may be worse • Overcome the eroding traditional commercial model and pharma orthodoxy • Explore novel ways of implementing a customer first approach

Develop the ability to rapidly access the sales force and management team Create smaller learning environments that are led by District Managers / Regional Sales Directors Create more one on one virtual coaching opportunities

1.30

Workshop D Sustaining Your Budget And Promotional Strategies Despite Diminished Sales Forces As field forces are reduced, budgets are slashed, and access limitations increase, ensure your sales forces are as effective as possible. This workshop examines not only the use of alternative sales channels, but underlines physician behavior for maximum product penetration. Increase your customer reach and profit by attending this interactive session. • Review alternative sales channels and non-personal promotional strategies to counter smaller field sales forces as an effective means of communication with physicians today • Verify if physicians are adapting to newer technologies to gather brand information • Quantify the frequency of their usage of these technologies • Create direct to physician advertising focused on reaching physicians that aren’t typically called upon by field reps • Use multiple points of contact to reach your customers (electronic media, regular mail, etc.) to reinforce brand message and promote products

2.30

WORKSHOP E

Refreshments Included

3.30

Aggregate Spend: Compliance, Execution And Data Management Challenges

Physician’s Panel: Generating Tools To Produce A Healthier Overall Outcome For Patients And Increasing Value For All Of Your Customers

Ahmad Chaudhri Director, Business Analytics Allergan

BACK BY POPULAR DEMAND. This interactive session brings a group of physicians from primary care and specialty together to answer your burning questions. Tackle issues such as physician access, product launch, healthcare reform and many more. Participants will explore the changing demographics in the medical industry and will receive insight on the influencing factors on prescriptions. 4 Panelists include Specialty, Primary Care Physicians and Nurse Practitioners (names cannot be disclosed for privacy reasons)

Wendy Tsuei Senior Corporate Compliance Program Manager Allergan This session will focus on the challenges and issues with tracking aggregate spend. Discussions will explore how to establish and build an enterprise compliance program, including setting a strategy, engaging stakeholders and participants, analyzing business processes and their impact on compliance, as well as evaluating solutions for managing data and to make compliance more automated, efficient and effective.

Workshop F

For more information on workshop A and D hosts, please visit www.pharmaforceus.com. 4.30

Conclusion Of Workshop Day

Compliance Focus • Implementing efficient tracking systems • Key compliance challenges • Identifying and mitigating risks Managing Master Spend Data • Identifying data sources and data flow associated with IITs • Management processes for data • Analyzing and reporting systems • Implementing process improvements • Ensuring data integrity

Main Conference Day One Wednesday, October 13th, 2010 7.15

Breakfast And Registration

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Sponsored By:

The pressures of a rapidly changing health care environment have driven most Pharmaceutical companies to implement Closed Loop Marketing (CLM) approaches and multi-channel marketing to increase efficiencies and effectiveness of their commercialization efforts. These approaches promise that the capturing and analyzing of unprecedented levels of detail of the customer interaction helps to develop a customized message and investment mix and drives more impactful marketing and sales activities, guides resource allocation that increases customer value and ROI. Marc explores the advances and challenges of taking an integrated, multi-channel strategic approach to the next level and discusses the organizational changes required from brand marketing, LMR, operations and agencies to successfully operate in this environment. • Changes in pharmaceutical industry require increased marketing efficiency and effectiveness - integrated multi-channel CRM as the solution • Key success factors – content, channel capabilities, analytics, and business processes • Micro-segmentation, focus on actionable segmentation (need for more relevance) • Agency management (lack of experience, cost structure for multi-channel/multi-segment campaigns) to create customizable, dynamic content to address segment specific needs and re-use for multiple channels

Concurrent Networking! Join The Pharmaforce 2010 Roundtable Sessions And VP Think Tank Imagine how much value you can receive by participating in focused, small group discussion with your fellow pharma peers. This is your chance! Get the answers you came to PharmaForce for! This is your chance to drill down to the most critical challenges impacting your job. Select the most appropriate topic for your current challenges and enjoy an hour of senior-level relationship-building and knowledge share. 12.40 PHARMAFORCE 2010 ROUNDTABLE DISCUSSIONS Topic 1: Redefining The Sales Model And Adding Direct Value To The Physician Topic 2: Innovative Approaches To Generate Maximum Customer Impact And Increased Physician Access Topic 3: Healthcare Reform: The Impact Of Overall Drug Prices And Profit Margins As The Government Becomes Today’s Largest Payer Topic 4: Identifying Appropriate Channel Activities To Support Traditional Promotional Methods Topic 5: Evolving FDA Regulations And Their Impact On Product Marketing And Approvals 12.40 VP THINK TANK- No One Knows

The Challenges You Face Better Than Your Peers.

Pharma and Biotech Only

Join the discussion with your VP peers! Get in-depth tactical benchmarking in areas ranging from strategy development to implementation by joining your VP level peers in an intimate, closed-door roundtable discussion, The VP Think Tank is BACK BY POPULAR DEMAND! Benefits to you include: • Drill down to specific challenges with pharma executives of the same seniority level as you • You won’t be quoted: No members of the press will be allowed into this session • Generate revenue from your strategies by benchmarking against your peers from large, midsize and specialty pharma • Talk through your thorniest issues in a “no holds barred” and non-competitive environment Leave with competitive intelligence to immediately impact your P&L.

1:30

1.30

Invitation Only Exclusive Private Luncheon Workshop HOSTED BY

3.50

Take this opportunity to grab a cup of coffee and meet with the many innovative vendors in the Solutions Zone.

Luncheon For Speakers And Attendees 4.30

CONCURRENT TRACKS Make The Most Of Your Time At PharmaForce!

Beth Egan Director - Leadership Development Sanofi-Aventis Eric Brandon Director, Regional Strategy & Operations – Inflammation, Pfizer Specialty Care Pfizer

Track A: Training, Managed Care and Sales Support Chairperson’s Address

With significant changes in promotional structures and sales support, executives have to be on the bleeding-edge of efficient training strategies for not only their sales teams, but management groups. Our training experts walk through strategies to effectively develop leadership talent level, and maximize your internal resources for the pharma force of tomorrow: • Develop leadership talent within your organization • Weigh internal promotion strategies or hiring from outside sources • Create management programs to access skills of high potentials within your organization to hone specific skill sets • Keep high potentials motivated (throughout an M&A environment and potential downsizing) and providing upscaling for managers • Put together targeted training programs to sustain development on an ongoing basis • Continue to keep your current managers and leaders motivated despite limited expansion opportunities or delays in promotion

Netezza Executive 2.40

Panel Discussion: Management And Regional Leadership Development For The Pharma Of The Future Tom Kukla Sr. Dir. Field Management Development Purdue Pharma Norbert Stone National Senior Director Sales, Managed Care & Marketing Training Astellas Pharmaceuticals Jerrund Wilkerson Director Field Sales Watson Pharmaceuticals The effectiveness of your sales team is determined by the effectiveness of your management at a regional level. How have you evolved your training programs at a district management level, considering the rapid evolvement of limited physician access, key account management and increase consultative selling practices? Our team of training experts tackles the toughest questions surrounding regional leadership development. • Coaching and competency modeling specifically around district manager or regional manager training programs • Developing leaders within your management group • Crafting skill sets and competencies to properly manage field sales groups • Recognizing the changing pharma environment’s impact on skill set development and successful execution of those skill sets

3.15

5.05

How well does your Managed Markets Training team integrate with the Brand objectives? Are your representatives being effectively coached in the field to regionalized Managed Markets obstacles and opportunities? Is there alignment with sales objectives and Managed Market realities? Developing and executing effective training for Managed Markets takes analysis and recognition of the constantly changing environment. Learn best practices and techniques to guide your team in the right direction during this dynamic session. • Regionalization • Integration • Key Gap Analysis

Chris Wright Managing Principal, U.S. Pharmaceuticals Practice ZS Associates 5.40

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See how and why managed care contracts and ever-shifting physician dynamics have a huge impact on your sales force deployment Understand the new methods needed to maximize your sales force ROI in the face of constantly changing market conditions Learn how to make market conditions work in your favor through differential resourcing in your sales plans Realize the benefits of deploying your sales force differentially— and learn how to build sales and marketing plans in a matter of weeks, not months

Developing Competencies And Effectively Training And Selling In A Managed Care Markets Environment Jodi Moline Manager, Managed Market Training, PPD Abbott Laboratories

How Managed Care Rebating And Physician Dynamics Have Changed The Rules In Sales Force Deployment

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Panel Discussion: Leadership Training And Development Programs In A Downturn James Orlando Director, Medical Education & Student Affairs Lehigh Valley Health Network

Specially designed group discounts make sure you save money when booking your team. Make the most of concurrent tracks at the event by bringing your teammates. With every session covered by you and your colleagues, leverage multiple case studies and panel discussions that reflect your current initiatives and offer solutions. See page 11 for team discount information!

2.30

Afternoon Networking Refreshment Break

PharmaForce 2010 Cocktail Reception Be Efficient- Have Your After-Work Cocktails and Network through Rush Hour at Pharma Force! After a day of solutions-focused sessions, relax with all of your fellow attendees. Make new contacts, forge relationships or simply unwind. Take advantage of the opportunity to speak to peers and speakers off-line and gain competitive business intelligence.

6.40

End Of Day One

Register Today! Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Email: pharmaforce@wbresearch.com Web: www.pharmaforceus.com

Track B: Incentive Compensation And SFE 2.30

4.30

Chairperson’s Address

Innovation In Incentive Compensation: Brave New World With Changing Selling Models, Changing Customers And Stronger Regulation

Jack Burns President SGI 2.40

Asheesh Sharma Principal and Incentive Compensation Practice Leader Cognizant Technology Solutions

Evolving From Traditional Physician Selling To Account Management

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Tracy Mills Sr. Director, Sales Operations Endo Pharmaceuticals To succeed in key account management, sales people need to change their role and their objective. Rather than pursuing short-term profit, they must concentrate on managing customer relationships and understanding the customer’s whole business. Moving from traditional physician selling to value based selling requires an analysis of where your organization is today and identifying the critical right steps to tackle to facilitate the evolution. During this session, learn key tactics, implementation and pitfalls to avoid. 3.15

• •

5.05

Innovation To Increase Sales Force Effectiveness Jerrund Wilkerson Director Field Sales Watson Pharmaceuticals

Netezza Client Case Study Netezza is the global leader in data warehouse and analytic appliancesthat dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ingenix, Marshfield Clinic, Blue Cross & Blue Shields of Massachusetts, Premier, Shire, United Health Group and Wolters Kluwer Health. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom, Europe and the Asia Pacific region.

3.50

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Challenges Incentive Compensation (IC) faces with the changing Pharma landscape: Selling influence pressures New selling models with emerging selling channels and their impact on selling roles and IC: How can we develop IC design that aligns with new strategic imperatives? Changing customers (health care professionals and consumers) and impact on selling role: Group practices, new demographics, reduced time, payer driven provider changes (consolidation, more control etc.) Off-label compliance pressures and impact on IC operations Impact of healthcare reform on IC

Healthcare providers are increasingly challenged to balance their patient load, time and ROI relative to their respective practices. These factors as well as others are shifting the landscape within provider practices and thus within the pharma industry. For sales forces to operate from the approach of “business as usual” and expect the same or better results will clearly embrace one of Einstein’s sayings. Is innovation the key? • Examine providers current reality • A review of current pharma sales force structures • Create innovative approaches for effectiveness 5.40

Afternoon Networking Refreshment Break Take this opportunity to grab a cup of coffee and meet with the many innovative vendors in the Solutions Zone.

6.40

End Of Day One

Main Conference Day Two Thursday, October 14th, 2010 8.00

Breakfast And Registration

demographics and health care reform changes affect the adoption of new technology. • Standard technology tools in place today • Emerging technologies that might alter the sales model landscape • Social Media tools – risks and rewards • Value added benefits of implementing new technology

Sponsored By:

9.20

KEYNOTE: The Prescription for Healthy Pharma Data Winston Chen Vice President, Strategy and Business Development Kalido This presentation will review how the prescription for healthy sales and marketing performance starts with complete, accurate and timely information. Learn how you can compete more effectively in the face of smaller budgets, shifting control of analytics from

business to IT, complex regulatory requirements, and changing demand patterns by: • Improving collaboration with complete, accurate and timely data and advanced analytics across your enterprise • Supplementing standard data sources such as IMS with expanded data sets • Quantifying the impact of generics on market share • Calculating marketing campaign ROI • Transforming sales processes to meet changing regulatory requirements and market dynamics 9.55

shift from selling reproduction and printing equipment towards selling business process reengineering services. And in 2009, American Express began selling business information and marketing services to their customers, in addition to credit card and payment products. While working for each of these major corporations as they began to shift their sales strategy towards services, I came to realize that this kind selling requires a different set of skills. Jean Dames’ hypothesis was supported in a doctoral study of 460 Strategic Account Managers from 18 different companies. This session addresses some of the advanced sales capabilities that enable such a shift in sales strategy, including: • Joint Strategic Planning • Knowledge of References/Case Studies • Value Selling Skills • Deep Product/Solution Delivery Expertise • Thought Leadership Skills • Use of Diagnostic/Assessment Tools and Methodologies • Use of Problem-Solving Methodologies • Change Management Skills • Project Scoping and Management Skills

KEYNOTE: Panel Discussion: Evolving The Sales Force: Adapting To A New Environment Maureen Tarquini Director, Portfolio Planning and Optimization Glaxosmithkline Paige Billings Director, Corporate Training and Leadership Development (OSI) Pharmaceuticals, Inc. Tracy Mills Sr. Director, Sales Operations Endo Pharmaceuticals How can the pharmaceutical sales force model evolve to add value to our customers and create brand growth? Our heads of sales training, planning and operations review the diminishing impact of the traditional sales call during this keynote discussion. Understand the changing sales environment and current industry challenges, and leave with actionable solutions to evolve your sales model. • Physician influence is waning, payer influence is growing • “Blockbuster” products are declining while specialty launches are increasing • Healthcare reform decreasing profit margins • More physicians in group practice • Continued decreases in office access

12:25 Luncheon For Speakers And Attendees Afternoon Sessions - Compliance, Managed Markets And Value- Based Medicine 1.25

Timothy Ayers Sr. Dir., Associate General Counsel Allos Therapeutics, Inc. Launching products in today’s pharma environment is completely unlike the past. How can you plan differently for launch products due to increased scrutiny by the FDA and difficulties with approvals on first rounds? Review potential compliance issues, regulations and ensure your products are launched in a timely manner after attending this afternoon panel discussion. Experts in compliance and legislative risk present tactics to get your product through the approval process. • Manage the legislative risk within your P&L (risk associated with product launches) • View the FDA as the key payer and gaining access with a newly launched product • Implement safety and monitoring around management of clinical testing • Demonstrate the safety of your product by compliance with FDA approvals and reporting back to the FDA

10.30 Networking & Refreshment Break 11.15 KEYNOTE: Healthcare Reform, Industry

Consolidation, M&A And Business Development: What To Expect In 2010 And Beyond Sam Rasty Director, Corporate Development Endo Pharmaceuticals This keynote session reviews the impact of US Healthcare Reform on M&A and licensing trends in the industry. How is the business of drug development, either organic R&D or in-licensing of external assets, expected to change as a result of healthcare reform? Leave with an understanding of how various companies are responding to the shifting trends and adapting their corporate strategies to ensure future success. • Recent M&A and licensing trends in the industry • Increasing role of comparative effectiveness vs. pure innovation in establishing the value of biopharma assets • Potential impact of the above on the pharmaceutical sales model

For panelist updates, please visit www.pharmaforceus.com. 2:00

With the recent approval of Healthcare Reform legislation adding to the complexity of the Deficit Reduction Act legislation in 2005 focusing on pharmaceutical pricing, our industry has turned a corner emphasizing market access as a key component of a product’s success in the marketplace. Some might argue it will be the key component in the near future and the rise of Specialty products with higher price tags will only compound the increasing role Managed Markets will play in a pharma organization. The question is where does Managed Markets fit in the organizational structure in the future? • Review of Recent Legislative Challenges and Impacts on Pharma • Role of Managed Markets in addressing these challenges • Potential Future Organizational Structures

“The Un-Sales Call”: Consulting Your Customers Vs. Selling Them Products At IBM, Xerox And American Express Jean Dames Sr. Manager, Strategic Sales Effectiveness American Express

Managed Markets: Perspectives On Role Within Pharma Kent Rogers Senior Director Managed Markets Acorda Therapeutics

11:50 Guest Speaker Presentation: Learning To Make

In the late 1980’s, as margins on computer hardware continued to shrink, IBM’s sales strategy began to shift towards selling valueadded services. Today, more than half of IBM’s revenues come from services. Similarly, in the early 2000s, Xerox began their

Panel Discussion: Launching Products In The New Pharma “World Order”

2:35

Afternoon Networking & Refreshment Break

Register Today! Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Email: pharmaforce@wbresearch.com Web: www.pharmaforceus.com

3.15

Effectively Integrating Compliance Requirements Into Business Operations

3.50

Kevin Espinoza Director Ethics & Compliance, GSK North America Pharma GlaxoSmithKline To effectively promote a culture of accountability, without the frustration and fear born of traditional compliance programs, business units must move beyond simply endorsing compliance requirements. To empower ethical decision-making at all levels of the organization, most of your compliance program requirements can be fully integrated into recruitment, training, and in monitoring activities. This session will provide the following: • Integrate compliance goals with business objectives • Move your compliance from policing the business to collaborating to achieve compliant business solutions • Train effectiveness and opportunities for commercial integration • Discuss how to deliberately brand compliance • Provide examples of compliance and business collaborations for improved monitoring

The Evolution Of Rep Promotion And Physician Relationships Dan Weston Director, External Advocacy GlaxoSmithKline This presentation shows you that investing in innovation, prevention, and intervention is key to reducing healthcare costs and increasing the quality of health for individuals, employers, and America. Understand how to demonstrate the value of medicines to build loyal customer groups and advocates for your brands. • Arming reps with value tools and messaging that goes beyond product messaging • Overview of the Triple Solution at GSK (Innovation, Prevention, Intervention) • Using the Triple Solution in day to day selling to increase prescription rates

4.25

End Of Conference

About Our Sponsors LEAD SPONSORS Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm’s clients include most of the world’s top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Managed Markets, Medical Affairs, Sales, and Trade and Distribution. From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and Basel, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit www.campbellalliance.com.

ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building and outsourcing. As one of the largest firms focused on sales and marketing, ZS has experience across a broad range of industries, with a longstanding focus on the pharmaceutical industry. ZS combines deep expertise in sales and marketing with rigorous, fact-based analysis to help business leaders develop and implement effective sales and marketing strategies. Founded in 1983, the firm today is comprised of more than 1,300 professionals based out of 19 global offices, and ZS consultants have worked with more than 700 clients across 70 countries. (www.zsassociates.com) PRIVATE LUNCHEON WORKSHOP HOST Operating in more than 100 countries, IMS Health is the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries. With $2.2 billion in 2009 revenue and more than 50 years of industry experience, IMS offers leading-edge market intelligence products and services that are integral to clients’ day-to-day operations, including product and portfolio management capabilities; commercial effectiveness innovations; managed care and consumer health offerings; and consulting and services solutions that improve productivity and the delivery of quality healthcare worldwide. Additional information is available at http://www.imshealth.com.

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services. Cognizant’s single-minded passion is to dedicate our global technology and innovation know-how, our industry expertise and worldwide resources to working together with clients to make their businesses stronger. With over 50 global delivery centers and more than 85,500 employees as of March 31, 2010, we combine a unique global delivery model infused with a distinct culture of customer satisfaction. A member of the NASDAQ-100 Index and S&P 500 Index, Cognizant is a Forbes Global 2000 company and a member of the Fortune 1000 and is ranked among the top information technology companies in BusinessWeek’s Hot Growth and Top 50 Performers listings.

MAIN PROGRAM MODERATOR SPONSORS

Kalido delivers solutions to turn bad data into meaningful business information. Developed through years of successful best practice implementations, Kalido’s robust, business-model-driven information management engine governs data across the enterprise and automatically feeds information to industry-standard BI platforms. Kalido enables leading pharmaceutical customers to build and maintain fully governed and flexible reporting and analytics environments in these areas: • Sales and marketing analytics • Regulatory reporting and controls • Clinical trial reporting • Patient safety data management

CSL Software Solutions Inc. specializes in Electronic Coaching , Incentive Compensation and Analytics Dashboard solutions. CSL’s pharma -experienced staff know your markets and terminology to give you rapid and efficient deployment of class leading solutions to give you a fast return on your investment.. CSL are an innovative Global Solutions provider with solutions deployed on 3 continents with a rapidly growing customer base in the USA. Our US team is based in Burlington, VT , and we are a dynamic customer focused company that can respond quickly to your individual needs. Visit our exhibition booth to find out why more and more US Pharma companies are turning to CSL for solutions.

Netezza is the global leader in data warehouse and analytic appliances that dramatically simplify highperformance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ingenix, Marshfield Clinic, Blue Cross & Blue Shields of Massachusetts, Premier, Shire, United Health Group and Wolters Kluwer Health. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom, Europe and the Asia Pacific region.

For more than 40 years, SGI has been servicing sales and marketing departments in highly regulated industries including pharmaceutical, biotechnology, medical device, manufacturing and financial services. Located in Indianapolis-the most centrally located city of the nation’s Top 100 markets – SGI is a comprehensive, one-stop provider of sales collateral fulfillment, marketing communications and information management. Our sole focus is ensuring that our clients’ sales and marketing materials are produced accurately and delivered on time to the right place in the most costeffective manner— allowing them to focus on increasing brand awareness and sales.

Sponsored By:

MAIN PROGRAM PANEL SPONSOR ASI Business Solutions, Inc. has pioneered and delivered the finest sales force automation, business intelligence, knowledge management and PDRP systems available to small, mid-sized and large pharmaceutical companies for over 20 years. Our knowledge, experience and devotion have kept our customers loyal and ahead of their competition with innovation such as our iPharmaToday™ pharmaceutical analytics for the iPad and iPhone. Visit us online at www.asi-solutions.com for more solutions for today’s pharmaceutical industry. PREMIER EXHIBITION SPONSORS Pharmaceutical Institute is a leading provider of specialized training programs for the pharmaceutical and biotech industry. We partner with subject matter experts from our parent company, Campbell Alliance to develop high-impact distance learning solutions for professionals within all major pharmaceutical company functions including Brand Management, Business Development, Clinical Development, Managed Markets, Medical Affairs, Sales, and Trade and Distribution. The Pharmaceutical Institute is based in Raleigh, N.C. For more information,please visit www.pharmainstitute.com Synergistix provides Customer Relationship Management (CRM) and Sales Force Automation (SFA) solutions, exclusively for small, mid-tier and large pharmaceutical and biotech companies which measure and improve sales force and marketing effectiveness. Our Customer Analysis and Targeting Solution (CATS) provides sales management and their field sales force with an easy-to-use set

of tools that seamlessly integrates back office data and market intelligence with the in-field sales efforts to help pharmaceutical companies improve their targeting and interactions to drive market share. The Synergistix systems provide full compliance and support for Federal and State regulations including PDMA, state expenses and FDA reporting requirements. Cegedim Dendrite is the life sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. The company also provides sales, marketing and regulatory compliance solutions in more than 80 countries. In response to the current demands of the industry, the latest version of the company’s flagship CRM product, Mobile Intelligence™, includes Key Opinion Leader (KOL) and Key Account Management (KAM) functionality, and can be deployed on-premises or via Software-asa-Service (SaaS). REGISTRATION SPONSOR 360 Vantage is the leading provider of custom cloudbased sales technology solutions for Life Sciences companies. We create tailored CRM and compliance solutions using the salesforce.com platform that can be designed, developed and delivered in record time with unparalleled success in the field. Our proven cloud computing solutions for ondemand computing or mobile devices create business value quickly and enable universal sales force adoption, unlike complex and expensive legacy solutions previously available. Our commitment to extraordinary service for every client begins at the start of our engagement. We design, develop, deploy, support and manage your field sales solution to give you impressive efficiency and an unfair competitive advantage.

About Our Media Partners PharmaVOICE magazine, and its supporting VIEW publications, provide readers with insightful and thought-provoking commentary about the challenges and trends impacting the life-sciences industry in a multipleperspective format through articles covering a range of issues from molecule through market. PharmaVOICE’s more than 17,500 U.S.-based subscribers are also kept abreast of the latest trends and information through additional media resources, including WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts. Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.

Life Science Leader strives to be an essential business tool for Life Science executives. The editorial is designed to provide readers with content pertaining to the life cycle of Life Science products and services. Our goal is to provide information that helps high-level industry personnel improve profits and overcome hurdles within the industry. Drug Discovery Online is the premier sourcing site for industry professionals. Use our supplier directory, product showcase, and offline search service to expedite your discovery of new products and services. Our goal is to help buyers, like you, identify and select the right suppliers. Bioresearch Online is the premier sourcing site for industry professionals. Use our supplier directory, product showcase, and offline search service to expedite your discovery of new products and services. Our goal is to help buyers, like you, identify and select the right suppliers.

Each month, Pharmaceutical Executive magazine provides strategies and tactics that pharmaceutical executives can use to help set their own leadership agenda. Forward-looking, thought provoking analysis of business and marketing strategies make Pharmaceutical Executive a must-read for key decision-makers at the world’s leading drug companies. Each month, top leaders and industry visionaries share their insights on where pharma stands today-and where it is going tomorrow. Visit us online at www.pharmexec.com.

BioPharm International integrates the science and business of biopharmaceutical research, development, and manufacturing. We provide practical, peer-reviewed technical solutions to enable biopharmaceutical professionals to perform effectively. BioPharm is the longestrunning peer-reviewed publication serving an international audited audience involved in the development, manufacturing of therapeutics and management of related business issues.

For more than 25 years, Med Ad News has provided the busy pharmaceutical executive with need-to-know business information. Each issue delivers broad coverage and penetrating analysis of issues, events, trends, and strategies shaping the pharmaceutical industry. Published monthly, Med Ad News provides exclusive content examining historical trends pertaining to and current events affecting the sales and marketing of medicines and the companies that manufacture them. To learn more about Med Ad News and other products from Canon IMM Inc. visit www.pharmalive.com or call 215-944-9800.

Outsourcing-Pharma.com is the only free online news source covering the full spectrum of contract services to the pharmaceutical and biotechnology industries, from contract research and development through to manufacturing and commercial services. Offshoring strategies, the rise of contact services in Asia and other emerging markets, product safety, ethical considerations in running clinical trials, issues surrounding animal testing, adaptive trial design and eclinical, the rise of contract sales – Outsourcing-Pharma.com routinely covers all this and more in greater depth than any other online news service.

Pharmaceutical Online is the premier sourcing site for industry professionals. Use our supplier directory, product showcase, and offline search service to expedite your discovery of new products and services. Our goal is to help buyers, like you, identify and select the right suppliers. www.PharmCast.com is the world leading website designed specifically for pharmaceutical, clinical and biotechnology professionals. www.PharmCast.com brings upto-date information on pharmaceutical patents, FDA, news, jobs and Buyer's Guide to our visitors. It was created and is maintained by pharmaceutical and biotechnology professionals.

PM360 is the premier, must-read monthly magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. PM360 is the only journal that delivers the full spectrum of practical information necessary for product managers and pharma-marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership.

10 Register Today! Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Email: pharmaforce@wbresearch.com Web: www.pharmaforceus.com

Registration Information Pharmaceutical and Biotech Manufacturers

Standard Price

Two Day Main (Oct 13+14) + PreDay (Oct. 12)

2,399.00

2,599.00

Two Day Main (Oct 13+14)

1,799.00

1,999.00

Hotel Information Hyatt Regency Princeton 102 Carnegie Center Princeton, New Jersey, USA 08540-6293 Tel: +1-609-987-1234 Fax: +1-609-987-2584

Pharmaceutical/Biotech Manufacturer Group Discount

2+ Attendees

20% off Full Price

3+ Attendees

25% off Full Price

4+ Attendees

30% off Full Price

Solution Provider

Two Day Main (Oct 13+14)

Ideally situated close to the train station and Route 1, this hotel in Princeton New Jersey offers both business travelers and vacationing guests all they need for a remarkable stay. Take advantage of our complimentary shuttle to nearby attractions and business centers. When it's time for work, you'll find generous desks and Wi-Fi in the spacious guestrooms of our Princeton hotel. Discover this outstanding choice for Princeton New Jersey hotels.

Standard Price 2,799.00

PharmaForce has procured a reduced conference rate of $149 per night (plus tax). To book your reservations, call the Hyatt Regency at +1 609.987.1234 and identify yourself as a PharmaForce attendee. Rooms are limited and are on a first come, first served basis, so make your reservation as soon as possible. The discounted rate expires on September 20th. After September 20th, rooms may still be available, so inquire with the hotel if you have missed the cut off date.

Team Discounts are not applicable with any other discounted rate, must only be used with the standard rate. Discounts are applicable to pharma and biotech manufacturers only. Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents must add 6% sales tax to their registration fee. Please contact Bill Penney for more information regarding Team Discounts at +1 (416) 597.4777 or email bpenney@wbresearch.com.

PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT! VIP Package: $250- (Select any package above and for an additional $250 gain access to select audio presentations from this event*)

For every registration received for PharmaForce, WBR will donate a portion of the registration fee to Smile Train. For more information about WBR’s involvement with Smile Train, please visit PharmaForce@wbresearch.com.

CD ROM ONLY: $580- (Gain access to select audio presentations from this event*) PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT! Can't make it to PharmaForce or worried that there is too much information to digest in a few short days at the event? No need to worry. You can purchase select audio presentations to share with your entire team. Register for the event today and get your VIP package for an extra $250! That's a savings of over 40% for the CD ROM! Please Note: • To secure your team discount, register online at www.PharmaForceUS.com or contact Bill Penney at 1-866-691-7771 or bpenney@wbresearch.com • Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibiting companies or non pharmaceutical manufacturers. • All discounts are taken off the full conference price. No two discounts or offers can be combined.

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Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation For payment methods and to register now, please visit www.PharmaForceUS.com Please visit http://www.wbresearch.com/pharmaforceusa/faq.aspx for cancellation, postponement and substitution policy.

About The Solution Zone At PharmaForce Get the most out of your conference registration by visiting The Solutions Zone. The Solutions Zone features companies that provide technologies and services to help you optimize the effectiveness of your sales operations. Save valuable time! No need to run around the country or spend hours evaluating solution providers - they will all be centrally located in one place at PharmaForce 2010. The Solutions Zone not only features companies on the bleeding-edge of sales and marketing optimization, but companies that align with your specific needs while providing optimal customer service. And it is easily accessible. • For your convenience, the networking activities at PharmaForce, including breakfasts, coffee breaks and receptions are now centrally located in The Solutions Zone. • Find complete solutions for sales force optimization strategies, sales technologies including SFA & CRM, incentive compensation packages, data analysis and measurements models, and much, much more (see page 9 for full company descriptions)

Sponsored By:

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All participating companies in the Solutions Lounge offer the latest in sales solutions, as well as product management and implementation.

Do you have a product, solution or service that maximizes the productivity and resources of pharmaceutical and biotech organizations? Is meeting key decision makers about your products and networking with Heads of the large, small & specialty pharmaceutical companies top of mind? Do you have a product, solution or service that maximizes the productivity and resources of pharmaceutical and biotech organizations? Call Ryan Fleischhauer at 646-200-7546 or email ryan.fleischhauer@wbresearch.com for sponsorship and exhibition opportunities at PharmaForce. Only industry leaders need apply!

WBR 535 Fifth Avenue, 8th Floor New York, NY 10017

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YES! I will attend PharmaForce 2010! For package and pricing information, see page 11

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I am a pharmaceutical company executive: ❑ Two Day ❑ Two Day + Pre-Conference Interactive Workshop Day ❑ CD Rom

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Five Easy Ways To Register

I am not a pharmaceutical company executive: ❑ Two Day Main ❑ CD Rom

Delegate Details Please photocopy this form for additional registrations. (Mr./Ms./Dr.) First Name ___________________________________________________________ Last Name ______________________________________________________________________ Title __________________________________________________________________________ Address _______________________________________________________________________ City __________________________State _____Zip ___________________________________ Phone (_____) ____________________Fax (_____) ____________________________________ E-Mail_________________________________________________________________________

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PharmaForce@wbresearch.com

FAX

This form to us at 1-646-200-7535 and you will be contacted for payment details .

MAIL

Form w/payment to WBR, 535 5th Ave., 8th Floor, New York, NY 10017

CALL

1-888-482-6012 or 1-646-200-7530

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When registering please provide the code above.

Payment Methods: ❑ Check enclosed for ______________ payable in U.S. $ to WBR ❑ EFT or WIRE TRANSFER PAYMENT DETAILS: HSBC Bank USA, 452 Fifth Ave, New York, NY 10018 Routing #: 021001088; SWIFT: MRMDUS33 Worldwide Business Research USA LLC: 619782161 Reference: 10406.005

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Attention Mailroom: If undeliverable to addressee, this time sensitive information should be forwarded to your Director of Sales/Training 10406.005/CL

Please visit www.pharmaforceus.com FAQ page for cancellation, postponement and substitution policies.

Pharma And Biotech Executives Register Now And Save $200

Hands On Learning Experience

October 12 - 14, 2010 • Hyatt Regency, Princeton, NJ

Key Themes For 2010 Include:

Sales Training And Leadership: Implement successful long-term training programs

Moving Beyond Limited Physician Access: Overcome difficulties in accessing your customers

Technology Usage: Augment your sales strategies

Closed Loop Marketing: Allocate your resources and maximize your budget effectively

Take away specific strategies that speak to your most pressing challenges. Key topics to be mastered include: 1. Revamped promotional models 2. Aggregate spend tracking 3. Field force development 4. Payer relationship management 5. Technology Usage In Pharma Today

Incentive Compensation: Properly incent and reward your team

Tim Ryan Executive Director Prescription Medicine & Development Boehringer Ingelheim

John Vieira Sr. Director, Marketing Operations and Strategic Services Daiichi Sankyo, Inc.

Transform Your Marketing and Sales Operations To Enhance Customer Relationships And Increase Profit Potential

Interactive Roundtable Sessions:

Deep dive into today’s hottest topics and gather tactical solutions from pharma and biotech thought leaders. This entire day is Pharma/Biotech Only!

Topics covered include: • Redefining the traditional sales model • Healthcare reform • Rep and non-rep promotional strategies

Bill Shank VP of Sales Bayer

Tony Fross Senior Director, Business Excellence Pfizer Inc

Here’s A Snapshot Of The Industry Leaders You Will Network And Gain Insight From:

Larry Pickett Vice President & CIO Purdue Pharma

Tracy Mills Sr. Director, Sales Operations Endo Pharmaceuticals

Sponsored By:

Four Easy Ways To Call: 1-888-482-6012 or 1-646-200-7530 Fax: 646-200-7535 Register Today! Email: pharmaforce@wbresearch.com Visit: www.pharmaforceus.com