Tony Lynch 2018 Sponsorship Brochure

team geriatric 2 0 1 8 B T R D A ra l l y c r o s s c h a m p i o n s h i P s p o n s o r s h i p br o c h u r e

Who are team g

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eam Geriatric is one of the leading teams on the British Rallycross scene, having collected numerous titles since being founded by experienced racer Tony Lynch more than a decade ago.

who give up their time to fight for success on track.

Their drive to succeed has seen Team Geriatric become one of the most well-respected teams in the British Rallycross paddock.

Competing in the sport since 2005, Tony and the team have enjoyed success at all levels, including being crowned as Supernational title winners in the British Championship in 2016.

And as for the name?

Based in the North West of England, between Wigan and Bolton, the team is made up entirely of volunteers,

And Team Geriatric was born...

Let’s just say that it was an ‘older’ group of friends who chose to take on the challenge of Rallycross, with Tony’s wife Susan joking that they looked like a group of Geriatrics.

team geriatric 2018 sponsorship proposal

geriatric?

Team Geriatric: The People Driver: Tony Lynch

Chief Engineer: Tony Rice

Mechanics: Stephen Rice Neil Rodgers

Bodywork: Brian Craven

Set-up/Geometry: Mark Spence

IT & Website: Tony Wylde

Media & PR: Matt Salisbury

What is RallycrosS? take the best bits of circuit racing and combine them with the best bits of rallying and you have rallycross; one of the most popular - and action-packed - forms of motorsport that can be found anywhere on the globe

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allycross is a unique form of motorsport that offers guaranteed action from short, sharp sprint races on special mixed-surface circuits Racing around the UK, the BTRDA National Rallycross Championship features a variety of different classes to cater for a wide selection of cars and budgets with each event following a similar format - where drivers contest a number of qualifying heats to determine their grid slot for the all-important final. It’s then a simple first to the flag wins.

With races lasting a matter of minutes, each event over the course of the season can feature as many as 60 wheel-to-wheel battles as drivers fight for on-track success. Taking into account the amount of action, and the levels of excitement, there are few - if any - forms of motorsport to match it.

team geriatric 2018 sponsorship proposal

BACK TO BRITISH From Suzuki to mini...

Having enjoyed years of success running a Suzuki Swift, Team Geriatric made the decision to switch to a MINI for the 2013 campaign.

Tony went on to be being crowned victor in the BMW MINI Rallycross Championship in his first year with the car.

A move to the BTRDA Rallycross Championship in 2014 then saw the team lift the over 2101cc crown in the Super Modified Class.

Having taken the MINI back to the British Championship in 2015, the decision was taken to upgrade for 2016 with the purchase of a Ford KA. It would be an inspired choice, as Tony romped to the Super National Class title - going close to defending it twelve months later despite early season technical gremlins hitting his challenge.

CHASING THE GLORY For 2018, the team returns to the BTRDA National Rallycross Championship with eyes fiirmly fixed on the main prize.

Running in the Super Modified class, Tony is fully focused on challenging for the overall championship crown to add another trophy to his already jam-packed resume.

The Car: Ford ka

T

eam Geriatric competes in the Super Modified class of the BTRDA National Rallycross Championship powered

by Toyo Tires with a Ford KA that it acquired ahead of the 2016 season.

The decision to switch to the KA, which had previously been used to great success by Gareth Wood, provided Tony with a race-ready package capable of fighting right at the sharp end of the grid.

Fitted with a 300hp motor, the KA has a far better power-to-weight ratio than the MINI it replaced, allowing Tony and the team to raise their game in the quest for success on track.

The KA - which has been built purely to race rather than developed from a production car - is also fitted with a sequential racing gearbox from Hewland and has undergone extensive development work in Team Geriatric’s hands.

Working with experienced engine builder Julian Godfrey has seen the team improve power from the engine, with extensive work having also gone into improving the handling - which has become the real strong point of the package.

One of the strongest cars on track in recent years, the KA will be one to watch in the Super Modified class in 2018...

how you can h

A

lthough rallycross is one

of the more cost effective methods of motorsport, there are still a wide selection of costs that need to be covered each and every season.

Whilst the team’s personal budget and the support of existing longterm backers goes some way towards keeping the KA on track, there are a range of different costs that need to be met over the course of the year - ranging from mechanical maintenance and running costs of the car through to transportation to race meetings, on-event accommodation for the team and body work

repairs - which are to be expected thanks to the rough and tumble nature of the sport.

A range of different sponsorship options exist in order to help the team maintain the high standards for which it is so well known.

Of course, a key part of any sponsorship deal is value for money, and we pride ourselves on working hard to maximise the investment from all of our backers.

As a sponsor of Team Geriatric, these are just some of the benefits you can enjoy: • Branding on the Team Geriatric

team geriatric 2018 sponsorship proposal

roll of honour 2005: National MDA Champion 2006: National MDA Champion 2007: MSA Stockhatch British Champion 2008: MSA Stockhatch Second BRDA Best Presented Team 2009: Kuhmo Tyres MSA Stockhatch Champion BRDA British Champion 2010: Suzuki Swift Rallycross Championship Second 2011: Suzuki Swift Rallycross Championship Second

help out...

Ford KA, team support vehicles, teamwear and paddock boards • Impressive TV exposure in the UK and Europe through MotorsportTV, Premier Sports, Freesports and on YouTube • Access to the team’s dedicated PR service, including product branding on all team communication • VIP access to the team on events for both sponsors and customers • Use of the Team Geriatric Ford KA for corporate events • Use of the Team Geriatric Ford KA for promotional purposes To discuss any ideas you may have when it comes to getting involved, please get in touch...

2012: Suzuki Swift Rallycross Championship Third 2013: BMW MINI Rallycross Championship Champion MSA Rallycross Best Promoted Team 2014: BTRDA Super Modified over 2101cc Champion - Best Presented Car 2015: MSA British Rallycross Championship Super National Class - 6th 2016: MSA British Rallycross Championship Super National Class - Champion

facts and figures

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ne of the major attractions for sponsors who are keen to get involved with Team Geriatric is the broadcast deal that is now in place for the BTRDA National Rallycross Championship, which provides high levels of exposure for sponsors.

That broadcast deal not only covers the UK market, but also extends out across Europe, thanks in no small part to coverage on MotorsportTV; the channel previously known as Motors TV and now part of the everexpanding Motorsport Network.

That’s not it however, with the series also benefitting from coverage on Premier Sports, online via YouTube and - in a new deal - with the Freesports channel that was launched onto Freeview in September 2017 providing access to 18 million UK homes on a freeto-air basis.

For a national championship to gain such wide-reaching coverage is of huge significance, and is an indication of the popularity of the series.

An example of the coverage that has featured Team Geriatric in recent seasons is available to view by clicking HERE; showing Tony en-route to victory at Mondello Park during the 2015 British Rallycross Championship season.

Away from TV, Tony has been amongst the drivers to have featured on podcasts created for the British Automobile Racing Drivers Club by specialist media company CRE8MEDIA Ltd, and has also featured in specialist motorsport publications including Autosport and Motorsport News.

team geriatric 2018 sponsorship proposal

Raising the level online...

Team Geriatric has continued to embrace social media throughout 2017, with an increased following on Facebook being given an insight into the inner workings of the team.

Regular video footage shot from onboard the Team Geriatric car and hosted on YouTube has also proven to be popular with fans.

A new mobile friendly website has also given the team a stronger platform on which to keep fans and sponsors alike up to date with progress both on and off-track.

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a prime time audience...

Alongside race coverage, Team Geriatric has been involved in a range of other activities that has boosted it’s presence, such as the time that BBC Breakfast presenter Mike Bushell was able to sample the team’s MINI at the Three Sisters circuit near Wigan - a feature which can be viewed HERE

ecent seasons have seen Team Geriatric appear at a range of events to help promote its sponsors - showing the value that comes from being involved with one of the top teams in British Rallycross.

The team has been a regular visitor to the annual Autosport International Show, held the NEC in Birmingham, with the MINI Cooper previously raced by the team having been used by Lucas Oil as part of a static display enjoyed by an audience of some 80,000 people.

The team has also appeared at the Anglesey Show in North Wales again to support title sponsor Lucas Oil - for the past three years, giving the attending audience a first hand opportunity to see what Rallycross is all about.

Whilst there is little doubt that the cars are the stars as far as many race fans are concerned, Tony himself is also an accomplished speaker who can be called upon to make personal appearances on

behalf of sponsors.

A prime example came during the 2016 season, when Tony was invited to speak at one of the Clitheroe and District Motor Club’s regular members meetings at the request of the Club Chairman.

The evening proved to be a resounding success as Tony regailed tales of his career on track - and also used the event to pass on tips for other aspiring racers looking to follow in his footsteps.

A short extract from the evening can be viewed HERE.

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