Matt Tucker OUGD303 — Brief 6. Prospectus Pitch
Brief —
Come up with a concept surrounding the phrase ‘we are’ to be used in this years Leeds College of Art Prospectus.
Concept —
Playing with last years concept of ‘We Are’ we decided to work with the syllable ‘ar’ and apply it to words that reflect both the colleges ambitions and approaches to education. A highlighted message amongst all of the words is ‘we are art and design’.
Print Specs —
The cover would be on a coloured stock with de-bossing & foiling. Alternative options could be explored after working out a budget with the printers. Inside would be CMYK full colour with the use of one spot colour to highlight key bits of information and allow consistency across both screen and print. Pantone 625 Uncoated. Apercu Mono for UPPER CASE HEADERS / SECTIONS Apercu Light for Body Copy Both typefaces work in sync with one another because they use the same X heights. Apercu offers a variety of weights allowing a visual hierarchy of text to be created. Apercu Mono offers another option for working with headers, captions and quotes.
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Matt Tucker OUGD303 — Brief 6. Prospectus Pitch
Applying Concept — Applying the Concept to Content
Each word on the cover will be explained through the book, a brief explanation of a few examples includes — Arch references the college arching over different disciplines. Articulate references students abilities to professionally discuss and critique work. We Arrange refers to exhibitions and other events organised through the college.
Type Specs —
The body copy uses 8pt text, making the average words per line between 8-12. Optimum wording makes reading the body copy a less strenuous task making the information more accessible. Particularly important for pages such as entry requirements where a lot of text will be on the spreads.
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Matt Tucker OUGD303 — Brief 10. Woodwork Exhibition The Fruits of Our Labour
Online Resources —
Please refer to this blog we have set up to see examples of the identity and concept in digital formats www.prospectus-samples2013.tumblr.com
Cost Breakdown — 140 (Average) Page Document 30 Mins (Average) Per Page 70 Hours (Average) + Initial Design Process — 3 Solid Weeks Work £120 Per Person Per Day
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