Wendys final report

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Wendy’s Report - A Consumer Behavior Study on Satisfaction Maura Robinson. Alexa Rogers. Keri Starr This report seeks to understand the biggest drivers in customer satisfaction for Wendy’s International, Inc. This report will evaluate which aspects of fast food restaurants are the most important to customers and how customers compare variables between Wendy’s versus the competition.

MK 726: Term Project April 23, 2015


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Wendys final report by Maura - Issuu