Brand Guideline
History ”Gelang Harapan” (bracelet of hope) is a social movement that was formed by 3 best friends (Wulan Gurinto, Amanda Soekasah, and Janna Soekasah Joesoef), established on October 2014 as a form of care and concern to the world. This movement runs by selling exclusive bracelets made from recycled material, which is Jumputan fabric by Indonesian designer, Ghea Panggabean. Jumputan means rainbow and it is a symbol of hope.
Personality Caring Sincere Comforting
Values Hope Solidarity Eco friendly
Vision & Mision Our vision is to spread hope for all purpose of life and our mission is to help people through social entrepreneurship
Voice & Tone Fun Youth Free Spirited Vibrant Hopeful
The Logo
Primary Lockup
Secondary Lockup
Scalability 8mm 20mm
16mm
40mm
48mm
120mm
Mascot
Typeface Logotype Font
Headline Font Outfit Semi Bold
The Bracelet Of Hope
Body Font Outfit Regular
“Remember that wherever your heart is, there you will find your treasure.”
Outfit Light
- Paulo Coelho. The Alchemist
Applications
Graphic Standard Manual
Colours
#F0B61C #EE4823
Logo Size & Clear Space X/1.5
2.35X
X/2.8 X/7.7 Print size minimum 20mm wide Digital size minimum 80px wide
1.65X 1.02X
X/6.9 X
Secondary Lockup 0,48Y
1.3X
1.01X
Primary Lockup
1.78Y
0.15Y 0.1Y
Y 1.9Y 0.02Y
Y
0.8Y
0.86Y
Print size minimum 20mm wide Digital size minimum 65px wide
1.04X
Misuse
Do not apply any form of gradient
Do not switch/change the colour
Do not change the positioning of the logotype
Do not change the spacing of the typeface
Do not distort the logo
Do not change the orientation of the mascot