Bracelet Of Hope - Brand Guideline & Graphic Stadard Manual (GSM)

Brand Guideline

History ”Gelang Harapan” (bracelet of hope) is a social movement that was formed by 3 best friends (Wulan Gurinto, Amanda Soekasah, and Janna Soekasah Joesoef), established on October 2014 as a form of care and concern to the world.

This movement runs by selling exclusive bracelets made from recycled material, which is Jumputan fabric by Indonesian designer, Ghea Panggabean. Jumputan means rainbow and it is a symbol of hope.

Personality Caring Sincere Comforting

Values Hope Solidarity Eco friendly

Vision & Mision Our vision is to spread hope for all purpose of life and our mission is to help people through social entrepreneurship

Voice & Tone Fun Youth Free Spirited Vibrant Hopeful

The Logo

Primary Lockup

Secondary Lockup

Scalability 8mm 20mm

16mm

40mm

48mm

120mm

Mascot

Typeface Logotype Font

Headline Font Outfit Semi Bold

The Bracelet Of Hope

Body Font Outfit Regular

“Remember that wherever your heart is, there you will find your treasure.”

Outfit Light

- Paulo Coelho. The Alchemist

Applications

Graphic Standard Manual

Colours

#F0B61C #EE4823

Logo Size & Clear Space X/1.5

2.35X

X/2.8 X/7.7 Print size minimum 20mm wide Digital size minimum 80px wide

1.65X 1.02X

X/6.9 X

Secondary Lockup 0,48Y

1.3X

1.01X

Primary Lockup

1.78Y

0.15Y 0.1Y

Y 1.9Y 0.02Y

Y

0.8Y

0.86Y

Print size minimum 20mm wide Digital size minimum 65px wide

1.04X

Misuse

Do not apply any form of gradient

Do not switch/change the colour

Do not change the positioning of the logotype

Do not change the spacing of the typeface

Do not distort the logo

Do not change the orientation of the mascot