Hello 6E Mar 24

Sky dining with a taste of Italy

Marine hues with spectacular views, breezy patios with pool decks and byzantine blues with Aqua greens welcome you to the perfect spot to sit back and relax. This gorgeous al-fresco space overlooking the infinity pool with the famed Chapora fort and sparkling river nestled at a distance offers a blend of fun, frolic and food.

The menu with curations of modern Italian selections offer crusty crostinis, creamy pastas and risottos, fresh pizzas, juicy burgers, refreshing salads and delectable desserts. Perched at the top with a gorgeous view of the bay, you can enjoy a day in the sun or simply watch the day slip into dusk and nightfall.

Reserve your table now.

Vagator Beach Road, Goa I

To book your experience : +91 832 674 9800

jwmarriottgoavagator.com

First Note

" Flowers don't worry about how they're going to bloom. They just open up and turn toward the light and that makes them beautiful."

–– J im Carrey

In the March edition of Hello 6E, we invite you to embark on a journey through a kaleidoscope of vibrant traditions, exploring an ancient land of secrets, a paradisiacal city, and a whimsical world of dreams. In a world consumed by instant trends, this issue prompts us to pause, rediscover meaningful experiences, revisit history, and take a fresh look at customs.

A s spring graces us with its presence, we venture into Srinagar to immerse ourselves in the beauty of flower carpets and heritage. Strolling through the quaint, old city's historic heart, we capture the essence of its vintage romance.

In the section "My City My Way," actor Deepika Padukone shares a personalised itinerary of her "comfort zone" Bengaluru, a city of flowers and parks.

In the spirit of celebrating the season's colourful rituals, our "Offbeat" section unveils unique Holi traditions. From a vibrant tribal festival in Madhya Pradesh to Gujarat's divine flower-shower, and from Odisha's sacred processions to Uttarakhand's musical play, witness how the festival of spring takes on new hues.

Our "Outbound" section transports you to AlUla, Saudi Arabia, where an ancient civilisation unfolds through spectacular man-made and natural monuments, standing as a testament to 200,000 years of human history. The ethereal world of whimsies awaits in the "Vignette" section, as an artist takes us on a dream trip through the curious world of imaginations. Also, in the month of International Women's Day, we pay tribute to all the incredible women around the world!

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The ‘HELLO 6E’ magazine is published by Maxposure Limited (“Publisher”) for exclusive circulation on commercial flights operated by InterGlobe Aviation Limited (“IndiGo”). All articles, advertisement, content, images and photographs published herein are created by the Publisher and/or contributor at their own discretion and do not necessarily represent the views of IndiGo. All rights, title and interest (including intellectual property rights) in and to the materials shall vest either with the Publisher or any contributor (including IndiGo, in certain cases) of such materials. The Publisher is solely liable for any claims for breach of intellectual property rights by any third party in relation to materials appearing in the HELLO 6E magazine (except such materials and content which have been created by IndiGo, in which case IndiGo or its service providers shall be liable for such claims). IndiGo shall bear no liability for any article, content, advertisement, advertorial, image or photograph appearing in any issue of this magazine including any content which is communal, indecent, gender discriminatory, caste-creed discriminatory, racist, defamatory or libelous to any person, organisation, etc., except in case of content which has been created by IndiGo. All materials are strictly copyrighted and all rights reserved. No part of the publication may be reproduced in whole or part without prior written permission of the copyright holder, Publisher and IndiGo. All articles marked as ‘Talking Point’ in the magazine are advertorials.

Cover

On this International Women’s Day, celebrate the beauty of being a woman! In this issue of Hello 6E, we salute all women and honour their contributions to society, with a special tribute to the Girl Power at IndiGo.

24

FirstRow

Here are glimpses of some domestic and international destinations of IndiGo network.

34

OffBeat

From Gair Festival to Dola Yatra, explore the lesser-known variants of Holi across India.

Contents

March 2024

Skyline

40 Touring a quaint heritage trail in Srinagar, in the backdrop of the tulip season.

OutBound

48 Exploring Saudi Arabia's mystical AlUla, which records 200,000 years of human history.

Vignette

54 A fantastical wallpaper series depicting centuries of cultural influences.

MyCityMyWay

60 Bollywood star Deepika Padukone reminisces about her “mayka” Bengaluru.

64

AceCorner

Co-CEO of Archie Comics, Nancy Silberkleit talks about India's love for Archie and his friends.

67

Viewpoint

Here are top 5 experiences in Copenhagen, from cuisine to biking bridges.

6E Leader

Dear Valued Customers,

Hope this finds you in good health and high spirits. I joined IndiGo in December 2021 and later took on the role of Chief Financial Officer in March 2022. I am truly privileged to be a part of IndiGo and be able to play a pivotal role in guiding the financial trajectory of our organisation, which today is one of the top ten airlines in the world and the most preferred airline of India. IndiGo's 17-year-plus journey has been characterised by clear vision, customer-centric innovation, and relentless commitment to operational excellence.

and responsible business practices that are aligned to the long-term success of our organisation.

While Value protection is crucial, we remain equally committed to Value Creation. For this, continuous evaluation of new growth opportunities and investments in customer centric innovation is undertaken to create and enhance business value.

As organisational strategies have evolved over time so has the role of the CFO. Amongst many other responsibilities, my role is to ensure financial health and sustainability of the organisation and to act as a key strategic partner. The aviation industry in general is known for myriad external factors impacting its financials and we are tasked with navigating these intricacies, ensuring that our financial strategy remains robust and creates long term value for all our stakeholders.

Stepping into the role of the CFO, we were faced with a situation where we were financially depleted due to the impact of COVID-19. The immediate task at hand was to recover while also simultaneously planning and allocating capital and resources towards future growth post the pandemic.

Reflecting on the last two years, thanks to your continued support and trust, we have come a long way in rebuilding the strength of our balance sheet to become net worth positive again and have also re-couped part of the losses that we incurred during the COVID-19 period. Given the steadfast recovery, we are now aiming for a bigger aspirational goal, which is to double our footprint by the end of this decade.

Under the ambit of our new strategy i.e. Reassure, Develop and Create, the key focus area for the finance department is to protect and create business value along with ensuring that the function remains embedded throughout the organisation to provide key decision support. To Protect value for IndiGo, management of costs and driving operational synergies are the critical elements that enable us to maintain our cost leadership that helps to provide you all with affordable travel options across our unparalleled network of 118 destinations. There is a constant finance-business partnership to ensure that we are diligent in managing our capital and resources and make prudent financial decisions each day.

Additionally, thoughtful safeguards are created in the form of risk management frameworks. These frameworks enable us to identify, assess and proactively mitigate emerging risks. Furthermore, along with ensuring the highest standards of Corporate Governance, we also promote a culture of integrity

As we are looking to further enhance air connectivity in both domestic and international markets and to double our size by the end of this decade, extensive investments in assets, human capital and technology is crucial today. It is also imperative to manage capital allocations judiciously to bolster our positioning and ensure we are ready for our next phase of growth. In this context, we are investing heavily in numerous digital initiatives over the last two years to ensure seamless travel experiences for you. Some of the recent advancements that you might have already experienced is our upgraded website and our new in-house developed chatbot "6E-Skai" that is part of our digital transformation journey. Apart from this, we are also investing in people, processes and infrastructure to serve you in the most efficient manner possible.

The diligent execution of our strategy has yielded positive results for us as we have crossed many milestones in the last few quarters including serving 100 million passengers in 2023 through our nearly 2,000 plus daily flights.

As we further progress on our journey of giving wings to the nation, as a responsible Corporate with established governance and ethical practices, we have also established our long-term commitment to drive sustainable economic, social, and environmental gains for all our stakeholders. We are amongst the lowest CO2 emitting airlines in the world. Our early investments in new generation aircraft helped avoid 1 million+ tons of CO2 emissions in FY 2023. Even during the pandemic, we continued to allocate resources to this cause through our CSR arm — IndiGoReach, to make a positive impact on the environment, restoring heritage, and impacting the lives of underprivileged women and children. Further, as a responsible airline of our nation we executed multiple humanitarian efforts and repatriated thousands of Indians and citizens from our neighboring countries, during times of distress. Going forward, we will continue to prioritise capital and resources towards sustainability and CSR activities.

Blessed are those organisations which have the trust of their customers, passion and unrelenting commitments of their employees and confidence of their investors — IndiGo is fortunate in this regard. I want to take this opportunity to express my gratitude for your continued trust and loyalty to IndiGo. I consider each one of you as the driving force behind our continued success and enabling us to soar towards new heights and across new frontiers. Thank you for choosing IndiGo as your preferred airline and we look forward to continuing to provide you with the best air travel experience.

Women's Day international

March 8, 2024

An equal future

International Women's Day is celebrated every year to spread awareness about gender equality and recognise the achievements of women around the world regardless of their nationality, language, culture or background.

a r o u n d t h e w o r l d

Here's a sneak peek into what's in store from the genres of travel, lifestyle, festivals, books and tech.

bringing together powerpacked performances from the world of hip-hop, Rolling Loud is back in California, US, this month, with yet another line-up of global artistes such as Nicki Minaj, Post Malone, and more. The festival, deemed one of the world's biggest hip-hop bonanzas, is being organised in Inglewood (March 14-17).

aconfluence of colours, culture and frolic, Las Fallas is one of Spain’s most iconic festivals. On the occasion, Valencia decks up in myriad hues, peppered with vibrant and colourful sculptures, firework displays, delicious food, and more, to welcome the onset of spring. The UNESCO-listed festival, being held from March 1 to 19, combines tradition and art.

craving for an ad-free Internet experience? Shift to Veera, India’s first mobile-focused browser that rewards you for surfing! Launched last year, the made-in-India browser has recently raised $6 million in seed funding. A highly localised browser, it has features named Kavach and Khazana. It is optimised for Android smartphones.

in the midst of a busy schedule, Asilo in Mumbai offers some respite with its suave fine-dining experience. Apart from a luxurious ambience with stunning views of the city's skyline, the open-air lounge has a variety of flavourful and carefully crafted cocktails and scrumptious dishes on its menu.

enjoy the colours of spring at Santiniketan, West Bengal, as it celebrates Basanta Utsav, coinciding with Holi (March 25). The university town, associated with Nobel Laureate Rabindranath Tagore, witnesses a colourful cultural event with students dancing to the poet's songs and dance dramas. Dry coloured powders and flower petals fill the air as music reverberates!

Khushiyan badhaate raho, invest karte raho.

Life is so much happier when you're financially secure. Even the smallest joys of life become a reason to celebrate. Simply because when you grow your money, you grow your happiness.

Invest in Bandhan Mutual Fund today.

SCAN

nluxury and adventure go hand-in-hand at the wildlife haven, R anthambore National Park, with Sawai Shivir Ranthambore by TUTC. While rejuvenating in the lap of nature, enjoy classy amenities at luxury camps with e nsuite bathrooms and private wooden decks.

At the same time, indulge in a variety of activities such as tiger safaris, birding with in-house experts, live cooking demonstrations, and more.

othing beats the delectable flavours of Japanese cuisine. G uppy, a contemporary Japanese kitchen and bar in New Delhi, celebrated its 10th anniversary recently by revamping its look. It has also curated a new menu featuring a mix of classics and innovative dishes.

romising a highly entertaining read, India

Unboxed by Safir Anand lists 75 quirky aspects of India, from nazar ramu kaka and boondi , which allude to the nation's diversity. The book was recently launched at the Jaipur Literature Festival 2024.

ready for India's most anticipated concert? Pop sensation Ed Sheeran is returning to Mumbai as part of the Asia leg of his "+ –=÷×" (also known as Mathematics) tour. Gear up for a musical evening at Mahalaxmi Racecourse on March 16.

sdefine F.N. Souza's tryst with the medium, often triggering the unconscious among viewers.

Janeita Singh's The Archetypal Artist explores the life and art of Souza through a psychoanalytic, feminist lens.

the Seven Wonders of the Ancient World by Bettany Hughes explores the wonders of human history, while pondering over the ideas of man's imagination and creativity.

I joined IndiGo 17 years ago and from the beginning I felt right at home. It has been an enriching journey of learning and self discovery as part of Operations Control Centre. From training recruits to Director of Crew Logistics today, I design efficient processes to deliver hassle-free experiences for the crew. I’m blessed to have been a part of IndiGo’s historic growth, with a strong sense of fulfilment that we have been able to touch lives in so many ways.

Little did I know about the immense opportunities that lay ahead when I joined IndiGo as an Executive-SEP Instructor in 2009. Today, I take pride in holding the position of Director, Regulations and Compliance. I am grateful to IndiGo for the invaluable chance to evolve, learn, and excel beyond my role. My journey stands as a testament to the fact that at IndiGo, the sky is not the limit but just the beginning.

Made in IndiGo

A viation wasn't merely a career choice-it embodied my dreams, independence, and love for travel. When I joined IndiGo in 2007 as a Cabin Crew, I sensed the boundless opportunities within its ambitious growth plans and vision. O ver the years, my role evolved, and today as an A ssociate Director overseeing safety and regulatory compliance, I've been privileged to partake in landmark events like the inaugural of the IOSA audit. Each milestone fills me with pride, igniting a fire to conquer new heights alongside IndiGo, where dreams soar as high as the sky itself.

Inspired by IndiGo’s monumental or der of 100 aircraft, I joined in 2007 as a Trainee Security. Now, as the Airport Manager and C hief Security Officer in Istanbul, I ensure the smooth operation of airport activities. My journey at IndiGo has been a whirlwind of growth and opportunity, all thanks to the unwavering suppor t and camaraderie of it s ever-expanding family. I take pride in being an early believer in IndiGo's potential, witnessing its rise to be one of the most preferred airline in the country.

Sadeqa Rizvi, Director - Crew Logistics,OCC

Harpreet Singh, Director - Regulations & Compliance, ifly

Manisha Dawar, Associate Director, IFS

Piyush Malhotra, Airport Manager (Istanbul)

SET BENCHMARKS TO MAP EXCELLENCE

Setting benchmarks is fundamental to nurturing student success and growth, ultimately shaping meaningful lives.

Dr Manimekalai Mohan, esteemed founder of the SSVM Group of institutions, underscores the importance of clear criteria in guiding students' educational journey. Join us as we explore how benchmarks pave the path to excellence in academics, personal development and societal evolution, leading to a life of purpose and significance.

How do benchmarks and standards serve as pillars for student success and continuous improvement in various aspects of their educational journey?

Benchmarks and setting standards provide students with clear guidelines and expectations, empowering them to set goals and strive for excellence in academics, extracurricular activities and personal development. By offering a roadmap for growth, students can track their progress, identify areas for improvement and continuously evolve to reach their full potential.

What strategies can educators employ to effectively communicate and integrate benchmarks and standards into the learning experience for students of diverse backgrounds and abilities?

Dr. Manimekalai Mohan Founder, SSVM Group of Institutions, Coimbatore, Tamil Nadu

Educators can promote inclusivity by tailoring benchmarks to accommodate the diverse needs and abilities of students. This can involve providing differentiated instruction, offering various assessment methods and fostering a supportive learning environment where students feel valued and empowered to succeed regardless of their background or skill level.

How can parents and caregivers reinforce the importance of setting standards and benchmarks in their children's lives beyond the classroom?

Parents play a crucial role in instilling a mindset of excellence and continuous improvement in their children. By setting realistic expectations, providing encouragement and support and modelling a commitment to personal growth, parents can help cultivate a strong work ethic and resilience in their children that will serve them well throughout their lives.

How can the cultivation of a mindset centred around setting standards and benchmarks from a young age benefit future generations and shape the fabric of society?

Instilling a mindset of setting standards and benchmarks from a young age equips future generations with the tools and motivation to excel in all aspects of their lives. As these individuals grow into leaders, innovators and contributors to society, their commitment to excellence will ripple outwards, fostering a culture of continuous improvement and driving positive change in various fields and sectors for generations to come.

In what ways does the establishment of benchmarks connect the journey of student success and the broader evolution of society?

I believe that setting realistic benchmarks and higher standards provide students with clear goals to strive for, paving the way for not only their personal growth but also for societal progress. For instance, Shri M S Swaminathan's leadership in the Green Revolution and Dr Verghese Kurien's innovations in the White Revolution set benchmarks for agricultural and dairy industries, driving transformative change and improving livelihoods. Similarly, when students are encouraged to set and surpass standards, they not only excel individually but also contribute to the collective advancement of society. This underscores the power of benchmarks in shaping both individual success and societal evolution.

FirstRow

A bird's-eye view of some domestic & international destinations of I ndi G o

FACT

The fourth guru of the Sikhs, S ri Guru Ramdassji, founded Amritsar in about 1574.

IndiGo to AMRITSAR w ww.goIndiGo.in

Map not to scale

B est time to visit October to March.

Currency Indian Rupee.

PLAN IT RIGHT

Visit the S achkhand Sri Harmandir Sahib Sri Darbar Sahib shrine, famously known as the Golden Temple. Take a trip to the past at the Maharaja Ranjit Singh Museum and visit the Wagah border between India and Pakistan.

EAT IT RIGHT

Try the popular Amritsari kulcha (type of Indian bread), fish tikka, chole puri (chickpea and deep-fried Indian bread dish) and pinni, a type of dessert. Wash it down with a soothing lassi (curd-based sweet drink).

G IFTING ZONE

S hop for juttis (footwear), salwar-suits, colourful phulkari dupattas and fabric, and jewellery from local markets such as Guru Bazaar, Katra Jaimal Singh market and Hall Bazaar.

Punjab INDIA

S achkhand Sri Harmandir Sahib

Sri Darbar Sahib shrine

INDIA

IndiGo to AIZAWL w ww.goIndiGo.in

Map not to scale

FACT

The Tropic of Cancer passes through Maubuang Lungsai, around one hour from Aizawl, the capital of Mizoram.

C heck List

PLAN IT RIGHT

B est time to visit March to May.

Currency Indian Rupee.

Mizoram

EAT IT RIGHT

Visit the Mizoram State Museum for ethnographic artefacts. Don't miss the Khawhpawp Falls, the Lalsavunga Park, and the beautiful Solomon's Temple at Kidron Valley, all around 10 km from Aizawl city.

S ample local dishes such as bai, made with vegetables . Other popular dishes are sawhchiar (rice and meat dish), chhum han (steamed vegetables) and bekang (fermented soya beans).

SHOP IT RIGHT

Shop for traditional Mizo puan (fabric), khumbeu (traditional Mizo hat), bamboo handicrafts and colourful bags from local markets such as Millennium Centre in Dawrpui, Zion Street and Bara Bazar.

Savour the Flavour

Embark on a gastronomic adventure with Arunachal Pradesh’s diverse cuisines. Indulge in mouthwatering dishes that blend local ingredients with traditional cooking methods, creating a mesmerising symphony of flavours. From comforting aamin and zan to the richly spiced bamboo shoot curries and exotic leafy greens, every bite tells a story of the state’s cultural tapestry.

INDIA

Gujarat

FACT

Surat bagged the title of the cleanest city in India along with Indore at Swachh Survekshan Awards 2023.

C heck List

PLAN IT RIGHT

B est time to visit October to March.

EAT IT RIGHT

Visit iconic beaches like Dumas Beach, known for its unique black sand, and Suvali beach. Admire the Surat Castle, also known as Old Fort. Plan a visit to the Science Centre and the Jagadish Chandra Bose Aquarium.

Surat is well-known for its lip-smacking street food such as Surti locho, a steamed snack served with spicy green chutney, apart from jalebi-fafda, dabeli and khaman dhokla. Try ghari, a popular sweet.

IndiGo to SURAT w ww.goIndiGo.in Map

SHOP IT RIGHT

S hop for sarees and souvenirs at the local markets such as the Shanivari market, Bombay market, Chauta Bazar and more. Surat is known for diamonds so aficionados can also look for fine jewellery pieces.

Currency Indian Rupee.

IndiGo to WASHINGTON, D.C. w ww.goIndiGo.in

FACT Washington, D.C. is named after George Washington, the first U.S. President. D.C. stands for District of Columbia.

C heck List

PLAN IT RIGHT

B est time to visitMarch to May/ September to November

Images are for visual representation only Currency U.S. Dollar

Visit the Lincoln Memorial, Thomas Jefferson Memorial, Martin Luther King Jr. Memorial and the Smithsonian museums. Also explore the National Cherry Blossom Festival (March 20 - April 14).

EAT IT RIGHT

Relish half-smoke, a unique variety of hot dog, apart from burgers. Try mumbo sauce, a variation of barbecue sauce, with fries or fried chicken. You can also try cuisines from different countries.

SHOP IT RIGHT

Shop for antiques at vintage and indie boutiques or choose from the latest fashion trends at luxury branded stores. Visit unique stores at 14th Street or CityCenterDC, among other hubs.

GI- A TAG FOR INDIAN HERITAGE

This section is dedicated to relaying insights into how your trip to Darjeeling, Rajasthan, Uttar Pradesh, and other regions contribute to the idea of Atma Nirbhar Bharat.

Geographical Indication (GI) tags play a critical role in protecting India's unique heritage of products and promoting sustainable economic development. These tags empower producers, provide assurance to consumers, and instill pride in India's diverse craftsmanship by safeguarding the reputation of products. As India continues to expand its GI portfolio, these tags will contribute to the nation's global recognition.

India has abundant GI-tagged products, including natural, agricultural and handicraft goods. As stated on the Department for Promotion of Industry, and Internal Trade's website, India has 547 registered GI tags. Among the top-performing states are Tamil Nadu, Uttar Pradesh, Karnataka, Kerala and Maharashtra.1 Channa Patna toys from Karnataka and Pashmina shawls from Jammu and Kashmir are examples of India's rich cultural heritage that have received GI tags.

The Trade-Related Aspects of Intellectual Property Rights (TRIPS), a World Trade Organization agreement, established an international system for safeguarding GIs, recognizing their unique and protected nature. The TRIPS agreement sets minimum standards for the protection and preservation of GIs. In compliance with this agreement, the Government of India introduced the Geographical Indication (GI) tag system in 1999 to promote and protect traditional products. A GI tag is a special sign used on certain products to indicate that they originate from a specific geographical location and possess qualities exclusively attributable to that place of origin. These tags serve as a tool for protecting the distinctiveness of products. GI tags offer benefits to both producers and consumers. For producers, GI tags provide a unique selling proposition, enabling them to differentiate their products and command premium prices. Additionally,

GI tags foster a sense of community pride. For consumers, GI tags serve as a guarantee of authenticity and quality. They can be confident that products bearing GI tags possess the distinctive characteristics associated with their geographical origin, ensuring a superior consumer experience.

The Government of India has taken several initiatives to promote and protect these unique products. One significant step the government took was to amend the Geographical Indications of Goods (Registration and Protection) Act in 1999 in 2016. 2 The amendment aimed to strengthen the registration process and streamline the legal framework for GIs. It also introduced provisions for the protection of traditional knowledge associated with GIs. The Ministry of Commerce and Industry has also been working to create awareness about GIs and their potential benefits to producers and consumers alike. The ministry has been organizing workshops, seminars and training programs to educate producers about the importance of GIs and the registration process.3

The following provides a glimpse into some of the diverse and distinctive GI products that highlight the incredible heritage of our local artisans. Each GI-tagged item conveys a remarkable legacy of skills, materials and techniques intrinsic to its place of origin:

Lucknow Chikan Craft is a type of handwork skill-based embroidery on white fabric using white thread. It is predominantly executed on fine cotton with untwisted threads of white cotton, rayon or silk and features floral designs. Chikankari is a beautiful art form that includes simple and complex stitches that give it a simple, gentle and delicate effect. The process of creating Chikankari involves five different stages, which are cutting, stitching, printing, embroidery, washing, and finishing. The most used motif is that of a creeper. Individual floral motifs may adorn the entire garment or just one corner.4 The different products manufactured by artisans include Caps, Chapkan, Angrakha, Kurta, KurtaKameez, Applique angrakha, Chikan T-shirt Kurta and Embroidery.

Darjeeling tea is often called the Champagne of Tea due to its light and fruity taste. This tea is grown in

the Himalayan region, which gives it a muscatel grape aroma. Despite being classified as a black tea, it is less oxidised than most black teas, resulting in a lighter and less astringent taste than Assam tea. When you sip a cup of Darjeeling tea, you'll notice a soft flowery scent and a delicate flavor of apricot and peach. It's a unique and exquisite tea, especially the first flush spring tea, which is considered one of the finest black teas in the world.5 If you're new to loose tea, give Darjeeling a try. The tea may seem a bit confusing initially, but once you understand its three cropping periods - First Flush, Second Flush and Autumnal Flushyou'll have a better appreciation of this beautiful tea.

Kathputli is an age-old craft and a nurtured performing art that is a cultural symbol of Rajasthan. The puppets are made of wood and are created by puppeteers, known as Nats or Bhats. Today, these folk puppets have become a powerful tool for education across the globe. The Artform Kathputli puppets are vibrant wooden creations that are adorned

with colorful traditional dresses and ornaments. The community creates these beautiful puppets at their homes using hand tools and decorates them with clothes, ornaments, and other accessories. The puppet, the puppet maker, and the puppeteers all have their distinct roles in defining the establishment of kathputlis. They have been an essential part of the social life of Rajasthan.6

Mithila is a region in the northern part of India, particularly in the state of Bihar, that stretches into Nepal. This region is known for its tradition of paintings that have been practiced for centuries.

Madhubani paintings, also known as Mithila paintings, are a living tradition of Mithila, created by women of the region. These paintings showcase the social structure and cultural identity of the land through themes such as religion, love, and fertility. Madhubani paintings are famous worldwide and express the creativity and sensitivity of the people of the region. As folk art, they also reflect

1. Official website of Intellectual Property India (ipindia.gov.in)

2/3. The Geographical Indications of Goods (Registration and Protection) Act, 1999 No.48 of 1999 (ipindia.gov.in)

4. https://www.ibef.org/giofindia/uttarpradesh

5. Guide to Darjeeling Tea And Why It's So Special - Life is Better with Tea

6. NABARD - National Bank For Agriculture And Rural Development

7. Madhubani Paintings: People’s Living Cultural Heritage - World History Encyclopedia

Geographical Indication , an indication for purity and authenticity

Geographical Indication (GI) gives exclusive right to a region (town, province or country) to use a name for a product with certain characteristics that corresponds to their specific location. The Geographical Indication of Goods (Registration and Protection) Act, 1999 protects the GIs in India, safeguarding the interest of both the buyer and seller. A person who sells or lets for hire, or has in possession for sale, goods or things to which any false Geographical Indication is applied is punishable with imprisonment for a term, which is not less than six months but may extend to three years and with fine ranging from Rs 50,000 to Rs 2,00,000.

The GI Act Geographical List of Authentic User of GI product can be accessed at www.ipindia.gov.in or on the following link:

https://www.ipindia.gov.in/ IPIndiaAdmin/writereaddata/ Portal/Images/pdf/Details_ of_GI_Authorised_User_

Applications_Registered_as_on_ January_31__2024_new_One.pdf

the psychology of the society to which it belongs, showcasing morals, values, and customs intriguingly. This art form is created using fingers, twigs, brushes, nib pens, and matchsticks with natural dyes and pigments, and is characterised by eye-catching geometrical patterns. The paintings are predominantly created by women in the Mithila region, making them a significant aspect of a maledominated society.7

INDIA SHADES OF

The festival of colours has numerous variants in various parts of India. Here are some of the more unknown Holi celebrations.

Words Vanita Srivastava and Namita Kumar

BHAGORIA & GAIR, Madhya Pradesh

Another unique Rangpanchami tradition of Madhya Pradesh is Ger (Gair), held in Indore. In the backdrop of the majestic Rajwada palace, with tankers spraying coloured water and people dancing and singing, the festival is a vibrant celebration held five days after Dulendi (Holi).

A kaleidoscope of colours and traditions is how best we can describe Bhagoria, a haat (market) held in the tribal villages of Madhya Pradesh. Celebrated for seven days before Holi, the Bhagoria festival is a popular attraction in the tribal districts of Barwani, Dhar, Alirajpur, Khargone, and Jhabua. Bhagoria is believed to trace back to the era of Raja Bhoj. Two Bhil kings are said to have begun the tradition of organising the fair, which continues to date. Bhagoria has significance among farmers as it commences at the end of the harvesting season.

Women don vibrant ghagras, and some wear peacock feather caps. Men sport traditional attire, unique headgears and some wear ghungroos (bells) at their waist. Both sport silver jewellery. After praying to gods, the revellers dance to the music of drumbeats. Sounds of songs and flute fill the air. Among the many food items on offer is the delicious dal paniya, a lentil dish prepared on charcoal and covered with leaves.

RAHAD RANGPANCHAMI, Nashik

DOLA YATRA, Odisha

Celebrated in the month of Phalgun (mostly March), the multiple-day Dola Yatra festival is based on the tales of Lord Krishna. During this festival, beautifully decorated temple-like palanquins called vimanas, with deities inside, are taken around in processions, as devotees sing songs. The festival ends on the day of Dola Purnima, when people apply colours on one another. A highlight is the milana (get-together) of the palanquins. Fairs, jatra and pala (traditional theatres) are also held during the festival.

A variety of local delicacies are served during this festival, including savouries and sweets.

In Nashik, the celebration of Rangpanchami is marked by a unique centuries-old tradition. Small pit-like structures, called rahad, are cleaned and filled with coloured water. As the festival kicks off, the streets come alive and joyous revellers immerse themselves into the coloured water and drench each other. Coloured water sprinklers are set up along the streets as people can be seen dancing and making merry.

Amidst the festivities, a highlight is the abhushan (jewellery) or phool (flower) mithai (sweet). This delightful sweet resembles a garland of flowers and is made with crystallised syrup and food colours. They are especially popular during Holi.

Image: odishatourism.gov.in

In the verdant Himalayan landscape of Uttarakhand, Holi is a unique celebration, with music and songs. Clad in traditional attire, people gather together and sing songs. This vibrant festival unfolds in three distinctive forms — Baithaki Holi, Khadi Holi, and Mahila Holi. Baithaki Holi is celebrated mostly in and around Almora, and sees people singing traditional and devotional songs.

BAITHAKI & KHADI HOLI, Uttarakhand

Khadi Holi, which involves people walking through villages singing songs, starts with a unique ritual called cheer bandhan, in which strips of fabric are tied to a pole. Devotional songs are sung during this ritual, and people also apply colours on each other. Mahila Holi primarily involves women in its jubilant festivities. In Rishikesh, Holi celebrations have become popular among tourists.

Ful Dol Utsav, Gujarat

HOLI HABBA,Karnataka

FUL DOL UTSAV, Gujarat MASAAN HOLI, Uttar Pradesh

Holi Habba, Karnataka

Celebrated over four days, Holi Habba is a vibrant festival in Karnataka's Bagalkot (Bagalkote). The festival kicks off with Kama Dahanam – a bonfire ceremony and is followed by three days of playing with colours.

The spring festival is intrinsically linked to Lord Krishna, a reason why it's celebrated with much pomp and gaiety in Dwarka, Gujarat, which, it is said, was established by the Lord Himself. In the majestic Dwarkadhish Temple, Lord Krishna is offered gulal (natural colour powders) and scented water. Devotees dance, sing and smear colour on each other.

Masaan Holi, Uttar Pradesh

While in Uttar Pradesh, Holi is an extremely popular festival celebrated across the state, especially in Mathura and Vrindavan, Masaan Holi is another unique but not-so-known celebration held in Varanasi. During this, devotees chant Lord Shiva's name and smear each other with bhasma or ash.

Image: Jaimitra Singh Bisht

Whispers of the Shikara

W ith the onset of spring, Srinagar turns into a blooming paradise, offering vibrant vistas set against the high Himalayan peaks. Here's a heritage trail through the picturesque city.

Words Shuvajit Payne and Kunal Bhatia

Imagine gliding in a shikara through floating beds of blooming lotuses, their soft pink hue reflecting in the blue ripples, as the aroma of fresh blossoms fill the air. Nearby, other shikaras pull up, filled to their brim with flowers of every shape and colour, their owners crying out their names to catch the buyer's eye. That's a glimpse of the magic of Srinagar in spring! This is also when thousands of blooming tulips

enhance the vibrance of the landscape. Not just the rows of colourful tulips stretching till the horizon at the iconic Tulip Garden in the city, but the entire ambience is filled with a joyous celebration of nature's vivid tapestry. With pastel pink almond flowers in fragrant bloom across the city, especially at Badamwari garden, and verdant greenery lining Srinagar's streets, spring brings with it a signal that the long winter is over!

The ultimate tulip extravaganza is held between mid-March and mid-April. During this time, Srinagar’s Indira Gandhi Memorial Tulip Garden radiantly flowering with the backdrop of the majestic Zabarwan Range – is an unmissable sight.

Gently ascend the seven-terraced garden of Pari Mahal or walk through the sprawling geometric layouts and the cascading fountains of Nishat Bagh and Shalimar Bagh, immersing yourself in the same beauty that once captivated Mughal royalty. Or perhaps, spend a night on a

traditional Kashmiri houseboat, gazing at how daily life seamlessly intertwines with the placid lake waters - all sprinkled with springtime eloquence. Rise before the sun, and sail in the morning chill to witness the bustling floating flower market in action, while savouring a cup of kahwa (local tea).

To soak in everything in a single view, you might consider climbing the stairs to the hilltop Shankaracharya temple. This temple, thought to be among the oldest shrines in the Kashmir valley, attracts many with its stone architecture and its devotional importance. Interestingly, it has also been revered by Buddhists. The ruins of the equally ancient Buddhist Harwan monastery on the edge of the

M ARTAND SUN TEMPLE

D ating back to the 8th century, this magnificent sun temple is in Anantnag, near Srinagar. While it might be in ruins today, its beauty and scale is nonetheless bound to leave you spellbound. Keep an eye out for intricate carvings and decorative sculptures in this temple’s unique Kashmiri-style architecture, characterised by a ring of pillars and remnants of a pyramidal roof.

city also provide a vantage point with stunning sunset views of Srinagar's floral paradise. Another must-visit is Hari Parbat fort, standing to the west of Dal Lake. The 18th-century fort offers a spectacular view of the lake. Commanding sweeping views of the landscape stands the Sharika Devi temple. Another renowned temple is the Kheer Bhawani shrine on the outskirts of Srinagar. Nestled in the middle of a natural spring and verdant forests, this temple is a calming spot.

The old city of Srinagar is a maze of narrow alleys, flanked by lines of intricately carved wooden houses, stacked close to each other, whispering tales of bygone eras. Amidst the weathered facades and scattered remnants, glimpses of history emerge. Wandering through these neighbourhoods, you'll stumble upon the breathtakingly ornate Shah-e-Hamdan Mosque, also known as Khanqah-e-Moula. Standing by River Jhelum, this marvel of wooden architecture has endured multiple fires over centuries. Even a glimpse inside will leave you in awe of its exquisite chandeliers, intricately carved hanging bells, and captivating craftsmanship.

While Khanqah-e-Moula captivates with details, the Pathar Mosque and Jamia Masjid mesmerise with their grand scale and geometric precision.

Image: Shuvajit Payne and Kunal Bhatia

T he S halimar Bagh is a Mughal garden, linked through a channel to the Dal Lake. Built on a square plan, the lush garden has four arms radiating from a central water source. The central channel, known as Shah Nahar, is the main axis of the garden and runs through three terraces.

Take Note

M UST EXPLORE

Srinagar’s handicraft heritage is on display at the SPS Museum. Be inspired here, and shop at Lal Chowk for carpets, pashminas, copperware, and papier mâché artefacts.

M UST TRY

T he Kashmiri wazwan feast at Ahdoo's restaurant, a local favourite.

Another stop in the old city is the revered Dastgeer Sahib shrine, a 200-yearold Sufi sanctuary located at the heart of the bustling Khanyar area. This structure houses sacred relics that have miraculously survived. Worth checking out are the opulent interiors decorated with intricate papier mâché artwork and the traditional khatamband (faceted wood panelled) ceiling from which hang dazzling crystal chandeliers.

Navigating the fussy lanes of copper, spice, and cloth vendors, one enters the 15thcentury Badshah tomb, and immediately gets drawn by the remarkable brickwork of the five-domed edifice that stands tall in front of lines of crumbling old residential structures behind. The tranquillity of this place invites a moment of peace. As you walk away crossing the Zaina Kadal, one of the city's oldest bridges, look back to witness Srinagar’s skyline with the Byzantine-like silhouette of the tomb. Just a few kilometres away is the glorious Badamwari garden, where almond trees stand enveloped in fragrant pink clouds, inviting you to discover Srinagar's charisma!

Image: Shuvajit Payne and Kunal Bhatia

Secrets of a lost civilisation

A lUla in Saudi Arabia is an ancient city with spectacular man-made and natural monuments, which stand as a testimony to 200,000 years of human history.

Words Vijaya Pratap

Images: Royal Commission of Al Ula

A timeless mystery unfolds in the northwest of Saudi Arabia, where chiselled by the wind over millions of years, stand massive sandstone cliffs as dramatic figures silhouetted against an azure blue sky. Silent and surreal, the otherworldly setting is almost Martian. This is AlUla, an ancient city that was once a royal capital! A meeting point for civilisations of the Arabian Peninsula, the Mediterranean world, and Asia, AlUla has borne witness to 200,000 years of human memory and was home to the Nabataeans, who wielded much power over the incense and spice trade routes.

Today, this vast and spectacular valley of forbidding red-sandstone cliffs, tombs and ruins, offers a peep into the history of humanity. Often touted as “Mars on Earth”, this upcoming tourism hub is also considered to be the gateway to Saudi Arabia's very own Petra, Mada'in Saleh (Hegra).

The AlUla Old Town was once a key settlement. Tightly packed with streets

forming a defensive wall, it was inhabited until the recent past. Today, it stands as a deserted labyrinth of mud and palm structures with houses, shops and squares. The restored parts are home to cafes, boutiques and alfresco restaurants offering a quaint experience and a peep into the region's history. The place comes alive at night through expert-guided tours. Climb to the top of the 10th-century AlUla Fort to get a fabulous view of the surroundings.

Dadan Tombs

A popular stop is the ancient city of Dadan, which finds a mention in the Hebrew Bible. The flourishing capital of the once powerful Dadanite and Lihyanite kingdoms, Dadan was strategically positioned on the incense-trading route and was dotted with monuments. Today, out of the many ruins here, the “Lion Tombs” are prominent with spectacular lions carved into rock faces! Experts say the symbolic association of lions with strength and power indicates that the people buried here must have been rich and powerful.

W hat's more

N EARBY

J ust a drive away from AlUla stands two other hotbeds of ancient culture, Khaybar and Tayma. The former is a volcanic desert ecosystem, while Tayma is a land of archaeological marvels.

D ON'T MISS

M araya, known as the world's largest mirrored building, is a stunning piece of architecture that blends the modern with the ancient. A versatile space for events, its glass walls make for magical photo-ops.

D ESERT X ALULA

O ne of the world's most stunning art shows, Desert X AlUla 2024 has invited artists to explore ideas of the unseen and the inexpressible. It is on t ill March 23.

Jabal Ikmah

A little away is Jabal Ikmah, an ancient site on the crossroad of civilisations with a treasure trove of inscriptions. It has the largest concentration of well-preserved Dadanitic and Lihyanite inscriptions anywhere in the world. Local guides say the travellers who passed through Jabal Ikmah carved a record of their journeys on stone, a ritual considered auspicious. The economic, political, and religious lives of these people are revealed in these ancient messages, written in the pre-Nabataean Arabic languages.

Jabal Al-Banat

A little away stands Jabal Al-Banat, a cluster of 29 tombs that, according to the inscriptions, were mostly owned or commissioned by women. It has one of the largest clusters of tombs in the area, with over 100 carved into the rocky outcrops surrounding the ancient city of Hegra.

SAND-VENTURE

R aise dust storms in a buggy on your way to Wadi Al Naam to discover how the people of Dadan once hunted. The two-hour adventure will take you into the heart of the fascinating inscriptionrich Jabal Ikmah Valley – recently inducted into the UNESCO Memory of the World Register. Explore this site, enjoy traditional Arabian hospitality and bask in breathtaking views. Explore the art etched for posterity, capturing interesting motifs!

W hat's more

A lUla has several iconic hotels and resorts. Do not miss the experience of enjoying dinner with stunning views of the rocky outcrops! Enjoy rock climbing, hiking, and camping in the beautiful desert under a starry sky.

H OW TO EXPLORE

F or a special experience, you can ride a vintage Land Rover to explore Hegra. O r try a helicopter tour for breathtaking views.

Hegra

You can't leave AlUla without a visit to the Hegra (Mada'in Saleh) archaeological site, Saudi Arabia's first UNESCO World Heritage Site. The astonishing, ancient city of Hegra, is known for more than 100 wellpreserved burial tombs carved from desert rock in which the Nabataean elite were laid to rest. Some chambers carry inscriptions describing the person laid within – perhaps a healer, a military figure, or a leader. It is said to be the largest conserved site of the civilisation of the Nabataeans south of Petra in Jordan. Hegra’s most iconic structure is

Meet the author

Vijaya Pratap is a freelance journalist and a documentary filmmaker based in Hyderabad. She specialises in the study of art, culture and wildlife.

the Tomb of Lihyan, son of Kuza. One of the largest of its kind in Hegra, it is located at some distance from the other tombs in the region, earning it the moniker of "The Lonely Castle". The 22-m tall tomb is sometimes referred to as Qasr Al Farid.

To the east of Hegra is a natural fault in the rocks, which forms a narrow passage filled with stone carvings. Historically, this was a place of worship for Nabataeans. One of the most popular attractions here is a huge rock-cut hall known as the ‘Diwan’, where Nabataeans gathered for rituals, feasting or political discussions. The mountain can be accessed from a passage through the Siq canal, near the Diwan.

After an entire day of treading into the past of humanity, be mesmerised by one of the world's most dramatic sunsets. The desert sand takes on a red hue as the dramatic natural outcrops and monuments stand silhouetted against the sky. Do pause at the outline of a human head, sculpted by wind into a rock. Locally known as the “Face Rock”, it seems as if it is guarding the secrets of the ancient lost land.

The call of Saudi

Fares starting at ‡14,814* .

*T&C apply. Lowest all-inclusive one-way fare valid on limited seats.

Vignette

THE WALL OF WONDERS

When monkeys ride deer and leopards swim...a whimsical world of dreams is how we would describe the artistic creations of architect and interior designer Raseel Gujral Ansal under her label Casa Pop. A world that comes alive on walls, in a series of fantastical wallpapers. Live in your imagination, is the motto, it seems!

The wallpaper creation titled "Road to Damascus" takes us back to the times of royal opulence. It gently weaves the Mughal grandeur with tales from the Deccan plateau.

Girl Power

Over 44% women in the workforce

The only Indian airline with an all-female cabin crew

One of the highest number of women pilots in the world

IndiGo prides itself on championing Girl Power not just up in the air, but along every step of the way through a women-led development. In 2023, India’s overall Female Labour Force Participation Rate jumped to 37%. In the same year, the India Skills Report found that India has a higher percentage of employable women, at 52.8%, than men, at 47.2%. Within IndiGo alone, these numbers have always steadily grown, year-on-year to ensure that the women at work are at par with men in every field. The company’s back-to-work model for women, Take off 2.0, which launched in March 2023, is yet another step in the direction to champion 360° empowerment. “Women have always been at the heart of all social change and innovation, through centuries of invention and development, and this continues to be true even within IndiGo. The women at IndiGo are engineering and technical specialists while also being inspiring leaders at the workplace and are the reason why we proudly celebrate girl power every day of the year,” says Neetan Chopra, Chief Digital and Information Officer, IndiGo.

This Women’s Day too, IndiGo continues to celebrate women at the workplace by taking its commitment to

Girl Power to newer heights. Teaming up with renowned artist Anpu Varkey, to bring Girl Power to life with spectacular murals painted across the walls of the Guru Dronacharya Metro Station in Gurugram. The art depicts women of IndiGo, taking on the world one flight at a time. “The murals are a representation of what women can do, which is everything. IndiGo has always been a brand that celebrates women work they do”, says Varkey. “Being able to with that ideology, the murals are more than just art; it’s about the aspirations of so many Indian women across the country - to be able to and touch the skies while having

From ensuring aircraft safety and engineering excellence to customer service both on ground and online; and from inflight services to corporate weightlifting - the women of IndiGo don’t just lead the way; they pave it for a future that is female. And Girl Power continues to be a celebration of women every day, everywhere.

Anpu Varkey (Artist)

Gujral says she has combined centuries of cultural influences with personal experiences to conceptualise ‘Inscape’. “The idea was born during the first Covid lockdown in 2020. When the hurried pace of life was suddenly replaced with uneasy stillness,” she says.

The wallpaper titled 'Memory Wall' is a creative collage of memories and experiences!

What water and what bridge! This is the thought that encapsulates the work titled 'Water Under the Bridge'!

Make every drop count World Water Day, 2024

Upto 98% water conserved on 248 aircraft altered 35,000 ft above sea level

This World Water Day, IndiGo becomes the first Indian airline to use innovative nozzles designed and fitted by Swedish innovation company, Altered in a unique initiative to save water on board. Join us on a journey to keep our planet green, as we continue to paint the sky blue, daily and non-stop. Take off to tomorrow, together.

Drawing from the designer's own preference of keeping evenings free from random calls, and dedicating time to meaningful conversations, this work is titled 'Call After Eight'!

Titled 'UnderworldThings could be stranger', this work stirs conversations around wild imaginations.

Namma Bengaluru

For actor Deepika Padukone, Bengaluru is a favourite “comfort zone”. The superstar recommends her favourites from the city she calls “mayka”.

Words Tina Singh

DEEPIKA PADUKONE

Whether it's a film dance sequence she is dazzling in or collecting kudos for her acting prowess or promoting her entrepreneurial portfolio, Deepika Padukone does it all with panache and calm. Still rooted to her beliefs and beginnings, the actor considers her superstar status to be more of a responsibility than reward. "It does feel good. But it also means I must focus more on my work as expectations are higher," says Padukone, adding, "success in the film industry, and actually everywhere, is temporary. The spotlight is on me today, but it can be on another actor tomorrow. My mantra is to enjoy the sunshine till it lasts but in a balanced manner. So, I just concentrate on enjoying my work."

This relaxed approach means Padukone follows her instincts in choosing the kind of work she does. "I have been asked if I am under pressure to choose the kind of films I do. But for me, the decision is more to do with the story of the project. I just have to connect with the story," she explains.

By her own admission, enjoying her work has made her a better performer. With characteristic modesty, Padukone says, "I'd like to believe I have become better at what I do. I am comfortable in front of the camera and have made friends with it. I am less nervous about making mistakes. These have contributed immensely to my growth as an actor, and also as a person. I have been blessed

with the opportunity to work with stalwarts and newcomers alike and everyone has enriched me in so many ways. I am enjoying my work more and more with each passing day. Work doesn't feel like 'work' anymore."

Another thing that she enjoys equally is travel. Whether it is holidays with husband Ranveer (actor Ranveer Singh), or her periodic jet-setting trips to her "mayka", Bengaluru, getting out of the “city” (Mumbai) keeps her refreshed. "Bengaluru is and will always be home. It is where my roots are, and where comfort is. The city has become more busy and buzzing, but I still love everything about it," she says with a smile.

Beautiful Vistas

briefing

As a child, I used to love going for walks at Lalbagh (Lalbagh Botanical Garden) and enjoy the green vistas around Vidhana Soudha (Legislative House). I used to love the flowers. Urbanisation may have reduced the city's green cover, but the gardens are just as beautiful," she insists. Her recommendations are: "Wake up before sunrise, reach Cubbon Park and watch the sunrise from there. It is such a peaceful experience!"

A Foodie's Paradise

Bengaluru

Hub Of Culture

"When I was living in Bengaluru, my friends and I used to attend a dance performance or a musical show every week. It is amazing that the city has retained its love for traditional performances," she says, adding, "residents also appreciate live jazz performances by Indian and international artistes. The city's speakeasy bars and social scene is so enriched by these events."

"A lot may have been said about my unusual food choices, but my soul is satiated with the food I have grown up on in Bengaluru. Aside from my mom's kitchen, I feel the best South Indian food ought to be sampled in a few of my favourite places," asserts Padukone, who is a regular at Veena Stores, “a quaint eatery in the Malleshwaram neighbourhood of the city”. “The best time to visit is in the morning for a breakfast of steaming hot, fluffy idlis. I get ravenously hungry by the aroma itself. Do try the sweet pongal and other dishes like bisi bele bath, puliyogare and upma. Wash it all down with their special filter kapi (coffee)," she recommends.

"Whenever I return from Bengaluru, I always pack different types of podi (condiment made of lentils and spices) for my kitchen in Mumbai and also make it a point to bring back Mysore Pak (sweet) for everyone in Mumbai!"

Scan the QR code to know more.

C o-CEO of Archie Comics, Nancy Silberkleit was in Jaipur recently. In a chat, she talks about being overwhelmed with India's love for Archie and his friends.

Words Disha Roy Choudhury

'India is part of the Archie family'

Silberkleit was attending the 17th edition of Samsung Galaxy Tab S9 Series Jaipur Literature Festival 2024 as a speaker for a session on “Education: Transforming the World”.

Nancy Silberkleit

It's no surprise that Nancy Silberkleit is a powerful and animated conversationalist! Her eyes light up as she speaks and you can almost see speech bubbles forming above her head! After all, she is the Co-CEO of Archie Comics! But even before she entered the boardroom of the celebrated comic book series, she taught art to children for over 20 years. In the process, she realised the intrinsic potential of visual art to educate young minds. She spoke to us on the sidelines of the Jaipur Literature Festival, 2024.

Archie Comics has been remade on various platforms, including a recently released musical in India, The Archies (by director Zoya Akhtar). Did you get a chance to watch it?

I’ve seen the film six times and keep going back to it! It pops with upbeat choreography and vibrant colours, injecting that 'Zam, Wham, Wow' spark one experiences in the world of Archie Comics! Setting the entire production on India's turf is key and builds a desire to explore the country's beauty. The unspoken reality around gender relationships is beautifully expressed through the main characters, which was deeply touching and moved me to tears! The film is a treasure for Archie Comics and its fans. The viewers walk away with hope, just the way Archie says in the movie: "The grass isn't greener on the other side. The grass is green where you water it!"

The world of Archie Comics continues to fascinate children and millennials alike! What makes it so relevant?

The major appeal of the series among both children and young adults across the globe is that the issues highlighted are extremely relevant. These fictional characters are like ageless and timeless friends to everyone. The characters are drawn to true proportions of the human anatomy, and the fashion and settings are truly relatable!

How have teenage icons like Archie, Betty or Veronica evolved today to become more contemporary?

There is a formula to the Archie Comics storyline that has been followed by our creative team over the past 80 years. You place a group of children in a school setting, throw in a bit of chaos then allow them to figure it out without any adult intervention! Our team of writers and artists also research about what's going on among teenagers. They always keep track of the latest fashion and ongoing global and social issues. I like to think we are as current as The Wall Street Journal!

Which character do you relate to the most?

I love to work, so I always reference Mr. Lodge as my favourite. I guess there is a true correlation there!

Tell us a little about your India experience. I have been coming to India for the past 15 years and this will be my second time in Jaipur! It was here that I got to experience Holi! The colourful festival was so special for me, especially with my background as an art teacher! Holi inspired me to have my talented team write and pencil the story around the holiday, titled 'Celebration Surprise' Some of the pencils were even influenced by my visit to Jaipur! I am thrilled to have been invited to the Jaipur Literature Festival.

"Zoya Akhtar's movie, The Archies has inspired me to explore Ooty! The film is a treasure for Archie Comics and its fans."

What about the audience here?

The audience in India has been so welcoming and I believe they are part of the Archie family! In India, I've seen the audience's facial and body expressions burst with love for Archie, Betty, Veronica, Jughead and their friends! The amazing production by Zoya Akhtar and the cast, The Archies, has pushed me to explore more of India, not just the big cities where I arrive. I want to experience the soul of the country and its natural richness.

What's the next Indian destination on your bucket-list?

y travels to India have been for business. But I have changed my mind now. The Archies has inspired me to explore Ooty!

One Place Ways 5

Copenhagen

DESIGN MUSEUM DENMARK

Once a public hospital where existentialist philosopher Søren Kierkegaard was admitted, the museum now houses a wide collection of crafts, decorative art and industrial design, some dating back to the late Middle Ages.

THE NATIONAL MUSEUM

From Viking artefacts to the Bronze Age Egtved girl's grave and Egyptian mummies, the exhibit at National Museum takes you back in time. It also has a coin and medal collection, and a toy museum.

KRONBORG CASTLE

The UNESCO-inscribed castle, which dates back to the 15th century, is famous as the setting for William Shakespeare's play Hamlet. Discover Frederik II's lavish ballroom and enjoy its beautiful tapestries.

Royalty

AMALIENBORG PALACE

Situated in the heart of Copenhagen, the palace gives a peek into the Danish royal family, one of the world's oldest monarchies. The rooms of some of the royals and their descendants are still intact.

ROSENBORG CASTLE

This 17th-century castle was built by King Christian IV of Denmark as a pleasure palace. It stores around 400 years of royal treasures, including royal regalia and crown jewels. It also houses one of the finest Venetian glass collections.

STROGET

A well-known shopping area in Copenhagen, Stroget is one of Europe's longest pedestrian streets that is home to a number of high-end international fashion brands. It is also a popular hangout for the city's street performers.

Shopping

Food

DANISH BLUE CHEESE

Also known as Danablu in Denmark, the Danish blue cheese has a strong aroma and a distinct flavour that is slightly salty. While it is not ideal for cooking, it can be added to crackers or salads.

DANISH HOT DOG

Hots dogs are not just popular as a quick street food in Denmark but are also integral to the nation's culinary heritage. Apart from the usual recipe, you can also sample gourmet and vegan hot dogs in Copenhagen.

NORREBRO

One of the most culturally diverse neighbourhoods, this place is ever-buzzing with several independent fashion and design shops lining the streets. Shop for handcrafted goods and the latest street styles, and visit the quirky bars and cafes that dot the area.

LILLE LANGEBRO

THE INNER HARBOUR BRIDGE

This one is famously called the Kissing Bridge. Built in 2016, the bridge offers fantastic views of the harbour to cyclists. It connects Nyhavn and Christianshavn, two of the busiest neighbourhoods.

Copenhagen is a city for bikers! Cycle through one of the newest cycling bridges, which sees nearly 10,000 cyclists each day who travel for work or studies. Images are for visual representation only

Within Her is the Power

At IndiGoReach, we firmly believe in the ability of our women in the villages of our country to bring about changes in their own and their families' lives through innovative income enhancement projects

Globally, International Women's Day is marked on March 8th every year. This month we bring to you the story of our didis from Jharkhand who have proved to be ambassadors of "Inspiring Inclusion".

Our CSR intervention “Women-led Actions Towards Environment Rejuvenation," was launched in 2017 to support 37,500 women across Godda, Hazaribagh, and Bokaro districts in Jharkhand.

The program is a result of our partnership with the esteemed organisation, Pradan (Professional Assistance for Development Action).

Through this project, the participants were equipped with

enhanced agricultural techniques, access to financial inclusion programs, and knowledge of government schemes.

These women have emerged as the catalysts for change within their communities thus fostering change at the grass root level.

We are happy to report that more than 60% of the households have an annual income of more than one lakh.

More importantly our lakhpati didis are standing up against issues such as domestic violence, child marriage, gender discrimination etc with courage and resilience. Their unwavering determination has earned them not only respect within their families but also admiration as role models for young women in their communities.

We salute the resilience of women across all walks of life and continue to reach out not just with our planes, but also with our hearts !

To refer to the passenger charter introduced by the Ministry of Civil Aviation stating your rights, please contact our crew.

Shades on or off?

Believe it or not, your window shades play an important role in ensuring your safety. Here's how:

1. Keeping your window shades up during takeoff/ landing helps the cabin crew quickly assess the situation outside and form an exit plan in case of an unforeseen circumstance.

2. Once the doors are opened upon arrival, the cabin crew may ask you to close the window shades to maintain the cabin temperature and ensure your comfort and safety.

Please follow your cabin crew’s instructions for a safe flight.