Spiceroute Mediakit 2014

THE INFLIGHT MAGAZINE

Volume VIII | Issue III | March 2014

52 98 104

SOUMIK SEN

Meet the debutant director of Gulab Gang

BAD HABITS

Look hard, you are sure to have some

WORST TIPS Know these if weight loss is on your mind

www.spiceroutemag.com

media kit

2014

inflight magazine of Monthly

SpiceJet Airlines,

India’s largest domestic carriers one of

SPLASH OF COLOURS Celebrate Holi with SpiceJet 1

The Gruner + Jahr (G+J) Advantage G+J printing and publishing company (a Bertelsmann company) is Europe’s leading magazine publisher. G+J is the journalistic home of more than 500 media activities, magazines and digital offerings and reaches over 102 million readers and users in over 30 countries. The company employs over 10,800 people and achieved revenues of 2.1 billion Euros in 2013, with 54% of the revenues generated in markets outside Germany.

Bertelsmann is a global media conglomerate with an annual turnover of over 16.4 billion Euros with core corporate divisions comprising of Gruner + Jahr (magazine publishing), RTL Group (television), Random House-Penguin (book publishing), Arvato (services) and Be Printers (printing). The company operates in 50 countries and employs over 110,000 people.

MaXposure Media Group (a subsidiary of G+J) is the largest in-flight and custom publishing house in the Indian Subcontinent and also has operations in Sri Lanka and South Africa.

It publishes 32 consumer and corporate titles and is a category leader in every segment it publishes in.

V o l 1• I s s u e 1 • J u n e 2013

2

2

SOMEWHERE EXTRAORDINARY

THE POWER TO FLY

With over 340 flights to 41 domestic and 7 international destinations daily and over 1.2 million people flying SpiceJet monthly for business and leisure within India, Spiceroute is one of India’s most widely read inflight magazines.

Carries over

1.2

million

domestic travellers every month in addition to its eight international destinations

Readership of over

1.7

million

per month

42% 58% Business travelers

Leisure travelers

Gender

53% male

THE AIRLINE SpiceJet’s mission is to become India’s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers. With a dynamic fare structure, SpiceJet offers fares that are affordable and significantly lower than most airlines.

SpiceJet’s new generation fleet is backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency.

3

THE MAGAZINE Spiceroute is much appreciated for its editorial content offering enough to keep every flier engaged with interesting articles on myriad subjects. The magazine contains features on travel, unique destinations, food trends, art & culture, wellness, fashion, life style, features for children & more.

AWARDS won by spicejet • Awarded as the Flyers’ Preferred Airline-2014 • Awarded as Best Airline in 2014

by South India Travel Awards • Voted as India’s Favourite Domestic Airline for the year 2012 by Outlook Traveller • Voted amongst the Top 5 Best Budget Airline in Asia by Smart Travel Asia (2010, 2011 & 2012) • India’s International Low Cost Carrier of the Year 2012 by Travel

Agents Association of India (TAAI) • India’s Most Outstanding Airline LCC-Domestic Award, by Travel and Hospitality (Feb 2012) • Awarded for Best Website at ‘World Low Cost Airlines Asia Pacific Conference’ (2010, 2011 & 2012) • Voted as India’s Best Low Cost Airline by Outlook Traveller (2008, 2010 & 2011)

• CIO 100 Award in IT efforts for customer satisfaction and business growth category (2007, 2008 ,2009, 2011 & 2012) • India’s best low-fare airline in a survey conducted by MaRs on behalf of Hindustan Times (Dec 2009) • World Travel Market Award for multi-channel approach in distribution (November 2009, London)

AWARDS won by spiceroute • English Features (Gold) for 2010 by Associated Business Communicators of India (ABCI), 50th Annual Awards

4

• English Features (Bronze) for 2012 by Associated Business Communicators of India (ABCI), 52nd Annual Awards

• External Magazine (Silver) for 2013

by Associated Business Communicators of India (ABCI), 53nd Annual Awards

ROUTE MAP Below is the SpiceJet network which stretches across India to 40 cities and to its 8 international destinations including Dubai, Male, Kathmandu and Colombo

48 340

DESTINATIONs DAILY

FLIGHTS DAILY

*Source Directorate General of Civil Aviation, March 2013

5

19.8% MARKET SHARE*

Market standings

SpiceRoute Magazine is the

No.2 in-flight magazine

1 2

in India

3 4.37

0.85

Flyer base (in lakhs)

4

5

No. of passengers on International Routes

Airlines

9.38 Air India**

10.58 Spicejet**

9.17 Jet Airways (Dom)

4.79 Jet Airways (Int’l)

No. of passengers on Domestic Routes

4.2 Go Air

Source: DGCA data for the month of March 2013

Indigo airlines has not been included as it does not have an in-flight magazine

* The rank is based on the number of passengers the magazine is exposed to, every month ** Combined data for Spicejet & Air India as there is only one magazine for both Domestic and International routes

Magazine is available in every seat pocket of Spicejet aircraft For the latest edition, visit www.spiceroutemag.com

6

TECH SPECS & RATE CARD In-flight media offers the advertisers a unique access to an extremely busy, active and hard to reach audience, where there are no distractions and quality time is spent on the magazine

Magazine Dimensions / Bleed Ad W x H (cm)

Magazine Size: Live/Safe Area(FPC): Live/Safe Area(DSC):

W x H (mm)

20.3 x 26.0 18.3 x 24.0 38.6 x 24.0

203 x 260 183 x 240 386 x 240

Non-Bleed Ad Dimensions W x H (cm)

W x H (mm)

Full page

18.3 x 24.0

183 x 240

Double Spread

38.6 x 24.0

386 x 240

Live/Safe Area

Ad Creative Deadlines

Bleed

Magazine Size

Issue

Deadline

January

15th Dec

February

15th Jan

March

15th Feb

April

15th Mar …and similarly for all successive months

Rate Card (in INR / USD per issue)* with effect from June 2014 to December 2014 INR `

USD $

Full page

`4,88,750

$ 8,886

Double page Spread

`8,80,900

$ 16,016

•

3 mm on all sides for a total document size of 203 mm wide x 260 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size.

First 30% Single

`5,99,000

$ 10,890

LIVE/SAFE AREA OR NON BLEEDS:

First 30% Spread

`10,28,000

$ 18,690

•

10 mm on all sides for a total document size of 203 mm wide x 260 mm high.

•

Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.

Please do not place logos, legal disclaimers or other critical information outside live area.

Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

The ad should be provided in the pdf and eps format only.

Inside Back Cover Back Cover

`8,56,750

$ 15,577

`12,47,750

$ 22,686

* the above rate card is for a period of six months only. Indicative advertising rates for different months.

Periodicity: Monthly Distribution: Every seat pocket Readership: Over 1,7 million Total Print Run: 2,00,000

7

PAGE BLEEDS

•

•

•

MaXposure Media Group (India) Pvt. Ltd. Head Office Unit No F2b, 2nd Floor, Mira Corporate Suites, Plot No . 1 & 2, Ishwar Nagar, Mathura Road, New Delhi -110065, Tel: 91.11.43011111, Fax: 91.11.43011199 West Time Square Building, 3rd floor, Western Express Highway, Andheri (E),Mumbai-400069, Tel: 91.22.61991111, Fax: 91.22.61991115 Office No. 4, Megabyte Business Centre, Navrang Building, Opp, Samsung Show room, Swastik Char Rasta, C.G.Road, Ahmedabad - 380009, Tel: 91.79.40193627 7/1, 409, 4th Floor, Ratan Mani Complex, Opposite Inter Star Showroom, New Palasia, Indore - 452001, Tel: 91.731.4248881 East DPS Corporate Club, 1st Floor, 9A Sebak Baidya Street, Kolkata– 700029, Tel: 9133.40680111 Magnetto Offizo, Office No.546, 5th Floor, Magnetto The Mall, G.E.Road, Labhandi, Raipur. Tel: 91.771.4264571 South 1010 A Wing,10th Floor, Mittal Towers, M.G. Road, Bangaluru-560001, Karnataka, India, Tel: 91.80.40921037-38, Fax: 91.80.41510657 1-11-222/2 Ground Floor, Street No.4, Gurumurthy lane, Begumpet, Hyderabad-500 016, Tel: 91.40.40021545 FL 9, Alsa Mall, First Floor, 149, Montieth Road, Egmore, Chennai-600008, Tel: 91.44.42015685, Fax: 91.44.42015684 maxposure.in www.spiceroutemag.com

the network

MaXposure Media Group India Pvt. Ltd Head Office Unit No F2B ( Second Floor) Mira Corporate Suites, Plot No . 1 & 2 Ishwar Nagar, Mathura Road, New Delhi -110065 Tel: 91.11.43011111, Fax: 91.11.43011199 Web: www.maxposure.in; E-mail: nitin@maxposure.in Mob: +91.9873642422

MaXposure Media Group Bangladesh c/o Biman Bangladesh Airlines Balaka, Kurmitola, Dhaka-1229, Bangladesh E-mail: info@maxposure.com.bd Web: www.maxposure.com.bd

International Representation London | SERAPHINE MONEY Sales Director | IMM INTERNATIONAL (UK brand) | 10 Denmark Street, London WC2H 8LS, UK, Tel: +44 20 3301 4900 Fax: +44 20 7240 3258, Mob: +44 777 459 8220 France l Nicolas Devos | IMM International 80 Rue Montmartre 75002 PARIS - FRANCE Tél : +33 (0)1 40 13 79 06 Fax : +33 (0)1 40 13 00 33 www.imm-international.com Switzerland | Nathalie DUPUY | IMM International CH Office Director IMM International Rue Tabazan, 9 1204 Genève Tel: + 41(0)22 310 80 51 Mob: + 41(0)78 95 25 900 Email:n.dupuy@imm-international.com Italy | Sandra Bonini | G+J International Sales Italy Srl | Via Benedetto Marcello, 4, 20124 Mailand, Italy Tel: +3902.20526722, E-Mail: bonini.sandra@guj.de Germany | Claudia Scheil | Gruner + Jahr AG & Co KG | Am Baumwall 11, 20459 Hamburg, Germany Tel: +49.40 3703 2944, E-Mail: scheil.claudia@guj.de Turkey | Tan Bilge | Media Ltd. | Ali Sami Yen Sok. No. 2 Kat 3, 34394 Gayrettepe/Istanbul, Turkey, Tel: +90 (0) 212 / 2 75 84 33, Fax: +90 (0) 212 / 2 75 92 28, E-mail: tanbilge@medialtd.com.tr

Asia : Singapore, Hongkong, China | Peter Jeffery | Asian In-Flight Media Ltd | Unit 1802, 18/F, 88 Hing Fat Street, Causeway Bay, Hong Kong, Tel: (852) 2850 4017, Fax: (852) 2850 4097 E-mail: peterjeffery@asianimedia.com Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd. No.107, 1st.Floor Menara Mutiara Majestic, Section 3, 46,000 Petaling Jaya, Malaysia.

Tel: 60.3.7781.7700 E-Mail: shalliecheng@gmail.com Japan | Michiko Kawano | Pacific Business Inc | Akutagawa Bldg, 7-7 Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026 JAPANTel: +81.(0)33661-6138 Fax: +81.(0)3-3661-6139 E-Mail: kawano-pbi@gol.com South Korea | Jung-Won Suh | Sinsegi Media Inc. Jungang Bldg., Room 817, 44-21, Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea 150-890 Tel: 82.2.785.8222, Fax: 82.2.785.8225 E-Mail: sinsegi-2@sinsegimedia.info Thailand | Stephen Marsh, Managing Director| Media Representation International| A: 43/3 Sukhumvit Soi 31, Bangkok, Thailand. 10110 Tel: +66 2 204 2699, Mob: +66 8 6777 3417 E-Mail: stephen@mediarepint.com www.mediarepint.com

Middle East: Rahul Shivaprakash | The MediaVantage 1403 Fortune Executive Tower, JLT, PO Box 358639, Dubai, UAE, T: +971 4 425 3300 www.themediavantage.com E-Mail rahul@themediavantage.com Americas: Canada | Wayne Saint John | Publicitas Canada | 468 Queen Street East, 300 Toronto, Ontario M5A 1T7 Tel +1.416.363.1388 Fax +1.416.363.2889 E-Mail: wstjohn@aprcanada.com, www.publicitas.com/canadaapr USA West coast |Ralph Lockwood | Huson International Media | 1999 South Bascom Avenue Suite 450 Campbell, CA 95008, USA Tel: +1.408.879.6666, Fax:1.408.879.6669 E-Mail: ralph.lockwood@husonmedia.com USA East coast | Francesco Lascari | Huson International Media | Huson International Media | 13-17 Laight Street | Suite 401, Box 7| New York, NY 10013 Tel: 212.268.3344, Mob: 646.407.6966 Email: francesco.lascari@husonmedia.com Australia, New zealand: Charlton D’Silva | Publisher’s Internationalé | Level 10, 131 York Street, Sydney, NSW AUS 2000 Tel +61 2 9252 3476, M +61 400 656 937 E-Mail: charlton.dsilva@pubintl.com.au