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Market focus
Loaf lines
The pandemic has spurned a nation of home bakers who have found solace and sustenance in the creation of fresh bread, cakes, and other baked goodies. As consumers extend their baking skills, PH finds out how suppliers are addressing demand for bakeware and accessories.
Form and function During 2020 bakeware saw growth for a phenomenal 73% of independent cookshops and housewares stockists in PH’s Retail Barometer. According to BHETA’s Q1 2021 Home Enhancement Market Report (with category insights from GlobalData), bakeware is the only positive sub-category in spending terms within the cooking and baking sector – evidence that consumers are expanding their baking repertoire. The Rayware Group was among those
Above: Eddingtons’ new Banneton Liners. Right: Midnight blue Zyliss Durable Bakeware from DKB Household is designed to withstand temperatures of up to 240 °C and is dishwasher safe. Below: MasterClass Smart Ceramic bakeware has an ultra-durable ceramic non-stick coating and diamond surface pattern.
that recognised lockdown baking trends and got to work developing and improving products. For example, its Kilner Sourdough Starter Set recognises the huge boom in healthier homemade artisan bread and pizza bases. Meanwhile, along with re-imagined Perfect Pie Dishes,
PROGRESSIVE
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HOUSEWARES
Mason Cash has introduced a Perfect Quiche Dish and Unglazed Terracotta Bread Form to its Innovative Kitchen Range. Brand manager Paul Donnelly explains why the latter provides a solution for home bakers: “The Form soaks in the liquid and draws moisture away from bread dough, allowing for a crispier crust, while the vented base and steep sides ensure optimal heat distribution throughout the baking process.” Mindful of the whole baking story, Mason Cash has also added a rectangular loaf storage canister to its popular Innovation Kitchen Cake Tins range, launched earlier this year. Thoughtful features include bases which act as lids. “The bases are also raised so that cakes can be cut and served on them, while the lids are slightly sunken. This allows the smaller tins to sit on top of each other and helps to save space,” notes Paul. Clever storage is also a selling point for Lifetime Brands’ MasterClass Smart Ceramic, which is now available as a set
