PH Hydration_GF.qxp_Grid 07/12/2021 12:04 Page 2
MARKET FOCUS
Inset: Ice can be added easily by detaching the neck of Aladdin’s Fresco Thermavac stainless steel water bottle from Burton McCall. Below: Black + Blum’s Nick Cornwell, Dan Black, Josh Muir and Chloe Lawrence showing some of the brand’s innovative ‘on the go’ solutions at Exclusively 2021.
As consumers shift towards more sustainable choices, hydration bottles, travel cups and lunchboxes can be style-conscious statement pieces as well as practical ‘must-haves’. Meanwhile, shopping with your own food containers is set to become a future phenomenon as refill stations become more commonplace. PH looks at the market for reusables and ‘on the go.’
UP GO
FILL AND “The reusable market is certainly evolving; we are seeing more and more refill and zero waste stores opening on a weekly basis across the country,” acknowledges Lisa Scott, director of Huski Home. She reports: “People in general are really turning against single-use plastic in favour of refillable products, such as travel cups, bottles and food containers. Since the pandemic we have taken on 200 new independent retailers who all share a similar ethos as us and they are all seeing a massive increase on the sale of sustainable reusables, which is so positive.” Alongside its travel cups and lunchboxes, Huski Home recently added bottle and cup cleaning brushes to its range, creating an add-on sale that helps to keep reusables spick and span. Lisa notes that the brushes “last five times longer than a standard
plastic cleaning brush.” Moreover, she explains: “The coconut wood bottle brush handles are a sustainable by-product made from coconut trees that no longer bear fruit, giving new life to a wood that would have otherwise been discarded. Likewise, the coconut husk or fibre is sustainably grown and harvested. It is wrapped around a stainless steel, bendable, metal wire for easy cleaning. This product is vegan and non-toxic, and the wood and husk are biodegradable.” Aladdin’s recently launched Fresco Thermavac Stainless Steel Water Bottle 0.6L (from Burton McCall) is an excellent example of thoughtful design that is fused with classic styling. Andrea Kaul, senior product manager at PMI emphasises that Aladdin “has been consistently recognised for leading design and
innovation and its passion for quality, sustainability, and social responsibility.” She explains: “This iconic water bottle silhouette, now made durable and sustainable, comes in nine elevated and trend forward colours. The double wall stainless steel Thermavac insulation keeps drinks cold for a true 10 hours, and 18 hours with ice.” She highlights that: “The leakproof lid prevents spills, and the removable neck is designed to enable the bottle to be easily filled with ice and cleaned.” The bottle is also dishwasher safe, adding to its user-convenience. Providing leakproof reassurance, Contigo showcased the Autotop Hydration Bottle at Exclusively.
Inset: Huski Home’s coconut wood bottle brushes are designed to get to the bottom of large travel cups.
PROGRESSIVE
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