14-15 SONIC Partnerships & Collabs_GF.qxp_NEW LSB 2008 GRID 03/08/2021 14:35 Page 1
PARTNERSHIPS & COLLABORATIONS
“We have a variety of anniversary collaborations available and on the horizon,” says Jason Rice, director of brand licensing at SEGA Europe. “These include fashion partnerships, gifts and collectables, toys and a selection of retail activities.”
LEVELLING
UP
FASHION Supplied exclusively by licensee Global Brands Group, Skechers will be launching a limited edition kids apparel collection for autumn 2021, ahead of a wider apparel collection for spring 2022. The multicategory range will be sold across EMEA and promoted in-store this Christmas.
Starter Black Label The iconic brand will launch a limited edition young adult collection celebrating Sonic’s 30th anniversary.
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Marc Jacques Burton Launching for AW21, this collaboration with high-end fashion designer Marc Jacques Burton comprises a limited edition adults capsule collection under the label ‘MJB’, plus a young adults collection under the ‘FELT’ label. It will be sold globally and promoted in Selfridges, London via an exclusive pop-up store installation.
