17 SONIC Pacific_GF2.qxp_NEW LSB 2008 GRID 03/08/2021 14:39 Page 2
JAKKS PACIFIC’S TOY PLANS
d e e p s o t p U Jakks Pacific is an important licensing partner for SEGA, bringing Sonic further into the toy category with its successful range of figures, play-sets and plush. And the relationship is continuing to grow and flourish.
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aving launched its first Sonic product range back in 2019, Jakks Pacific is now into its third year of sales with the brand. “The product really started to gain a lot of sales momentum in winter 2019,” says Craig Drobis, svp marketing at Jakks Pacific. The company’s 10cm scale Above: Craig Drobis, svp Jakks Pacific. figures were the initial offering and marketing, Right: The depth of characters in the franchise they have been the lead item in Jakks plenty of terms of sales right from the start. gives opportunities to release new figures. A 6cm scale figure and play-set The Giant worlds – beginning with the Green Below: Eggman Robot Battle Hills Zone – expanded the range in Set is new for this celebrating the history of the franchise winter. winter 2020, while a 16cm plush and the groupings of characters the has performed well in both Classic and fans want. Finally, we developed a movie versions. 15cm collector figure of Classic Sonic There’s more to come, too, says Craig, with all the articulation and swappable notably the Giant Eggman Robot Battle Set pieces the collector demands.” this winter which will able fans to So, does Craig have any hints recreate the final about what’s still to come battle scene from in the future in terms of the game. new toy lines for Sonic? There is also “Speed is what we need anniversary product, to deliver in the toys to with Craig commenting: make sure we deliver “A nice thing about the the essence of Sonic, anniversary and all the and that is a point of activities that SEGA has focus for the future,” planned is that it gives us he teases. “The toy a rallying point for the has to be fast. Other line as a whole. We have than that tease, all I can incorporated the say is that SEGA’s plans for Sonic in the future anniversary packaging style guide and logo call will not disappoint out on all products. It has and Jakks’ toys afforded the opportunity won’t either.” for 6cm and 10cm multipacks of figures,
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