Mayhem! Magazine - Issue 16 (April 2013)

ISSUE 16

THE #1 FREE

LIFESTYLE MAGAZINE

World Book Night!

Pillow Fight!

7),,9 -!3/. …one to one

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CARGO

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Cumberbatch

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…fantastical food

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SEPTEMBER 2011| |HUMOUR SHOTGUN CELEBS | SPORTS | MUSIC | FILM | BEAUTY | FASHION | CULTURE | FOOD

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WORD FROM THE TOP!

Meet the team…

Creative Director Daniel Tidbury Editor Mia Habens Studio Manager Felicity Patrick Design Tidbury Media Staff Writers Edward Couzens-Lake Chris Morley Contributing Writers Alyson Watts Emma Reid Hayley Malins Angus Rosier Chris Donnelly Asha Lal Elisha Pilmoor Chris Pickett Vanesha Peach Robyn Montague Kathryn Black Nightlife Paparazzi Mick Wythe Matt Byne Online Editor Alyson Watts Sales/Marketing Alyson Watts Jake Catterall Stephi Gibbs Distribution Distribution Experts Publisher Tidbury Media

023 9229 4408 hello@mayhemmagazine.co.uk The Clock Tower, 44 Castle Rd, PO5 3DE www.mayhemmagazine.co.uk Mayhem! is a free lifestyle magazine dedicated to keeping you up to date with the latest trends, fashions and interviews.

Our monthly instalments are available to pick up from the countless distribution points scattered across the city and surrounding areas at the beginning of each month. © Copyright 2013 All rights reserved Tidbury Media

EDITOR’S

LETTER Happy April everyone!

Don’t let the April showers (or snow in our case) bring you down – get stuck into your regular fix of Mayhem!

We’ve certainly got something for everyone this April!

We’re beaming up with Benedict Cumberbatch ahead of the new Star Trek movie release; talking music with Willy Mason as he drops into town and we have an exclusive interview with the curator of the new David Bowie exhibition at the V&A…very high brow I think you’ll agree!

We also catch up on all the latest foody goodness with Heston Blumenthal, chat with Jojo Moyes – one of the 20 authors selected for this years World Book Night – and celebrate another literary maestro, Hugh Hefner, as he turns 87!

That’s not all, as we anticipate the start of the good ol’ British Summertime (apparently), we also look into mother nature’s medicine cabinet for all the healthiest foods and remedies, give you our top tips on buying your first home as well as helping you furnish it with a chance to Win £150 at Cargo!

So, get those ideas of barbeques, beaches and cocktails on the lawn out of your mind, throw on another blanket and bury your nose into Mayhem!

Enjoy! xx For even more Mayhem!, checkout our website: www.mayhemmagazine.co.uk and join in the conversations on Facebook/themayhemmagazine.

Mia Habens | Editor @MAYHEMMAG

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THE MAYHEM MAGAZINE APRIL 2013 | MAYHEM!

5

WHAT’S INSIDE?

LOOK OUT FOR YOUR MATES WITH OUR ‘MAYHEM!’ MOMENTS...

SEE PAGES 76-79 08 10 12 14 16 18 20 22 26 28

Sweet tooth…

The Baker Brothers Using your loaf Tinpot dictators One for the road Little April Showers Bunny boiler World Book Night A chat with…Jojo Moyes Mother nature’s medicine cabinet

page 32

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MAYHEM! | APRIL 2013

30 32 36 38 42 44 54 56 58

pa g e 38

Brick by brick David Bowie Is Take five!

Face to face with…

Willy Mason Alternative festivals A catch up with…Kodaline Pillow fight day!

Fun to stay at the RSPCA Portsmouth food bank

60 Fantastical food with…

Heston Blumenthal 62 Taste the rainbow 64 Seeing in the dark 66 Fad diets!

68 British Beef 70 House hunting 72 Mayhem! Exclusive with…

Benedict Cumberbatch 74 STD Awareness Day

r? what are you waiting fo

page 60

p a g e 72

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APRIL 2013 | MAYHEM!

7

SWEET TOOTH!

MARATHON

the feeling, ment? You know en to ulgence at the mo d you just happ rite sweetie ind an t ou cke fav po ur ur yo yo What’s shape s in Kat? Mars change making ur fancy? A Kit se yo loo at’s e wh som e So . ld you’v coming on any of them ho serious nibble s choices. But do have a case of the st? r? All laudable tionary’s dark pa n a Double Decke fec eve con Or ? m pic fro To Bar? se legends the be st.. . dle to some of the d look at five of a sugar based can yhem! casts a fon in candy hell. Ma ce an ch a t no , Nope

These still exist of course – but are now called Snickers bars.

The irritating change of name from tried and tested favourite to irritating new one came about because the manufacturers found it more economic to give their brands the same name and packaging worldwide – so Marathon in the UK had to adopt the American name of Snickers.

Similarly, the much loved and chewed Opal Fruits (‘made to make your mouth water’) became Starburst.

We did win some of the rebranding battles however. Raiders bars in the US were renamed Twix over there, the familiar name in the UK.

TEXAN BAR

RETRO WRITTEN BY EDWARD COUZENS-LAKE

SWEETS SPACE DUST SPANGLES These were a brand of boiled sweets that helped rot children’s teeth all over the UK from the 1950’s to the late 1970’s. Wrapped in paper or cellophane they had the same shape as today’s Tunes medicated sweets – but tasted a whole lot better and were made for crunching! Among the most nostalgically remembered flavours were Fizzy Orange and Coca Cola (these hurt your nose if you sucked too eagerly) and the Olde English type which included Pear Drop and Butterscotch flavours – and were, without exception, disgusting!

8

MAYHEM! | APRIL 2013

This was an orange flavoured concoction made to look like – well, dust – that consisted sugar, lactose, corn syrup and artificial flavours.

So not the healthiest! It pretty much tasted of nothing as well, the gimmick being that, when you put some in your mouth it caused a noisy and rather explosive reaction as it dissolved in your mouth. Its popularity swept through school playgrounds in the 1970’s was as virulent as Chicken Pox – and probably less healthy. One urban myth claimed that mixing Space Dust with Coca Cola would cause your stomach to explode and such a degree of hysteria built up around it that the sweets were banned in some schools!

If you had a loose tooth that you really wanted to get rid of – or just wanted to lose a filling or two, this one was for you. It was a nougat and toffee bar covered in chocolate and was just about the hardest substance known to man. You COULD attempt to bite a piece clean off – but you would have needed a jaw of industrial strength to succeed.

Invariably devotees of the Texan bar settled for just sucking the chocolate off, using the unyielding nougat underneath as a crowbar.

SWEET CIGARETTES Yep, you could really pop into your local shop and ask for a packet of 20 cigarettes, even if you were ten!

Picture the scene, hoards of young children playfully imitating the act of smoking – comparing brands and swapping the collectable cards that invariably came with them – the sugary sweet ciggie lookalikes even having a red colouring at the tip to indicate that it was ‘lit’. The rather obvious connotations with smoking ultimately led to the sweets being banned in many countries else renamed ‘candy sticks’ – not that anyone was fooled!

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Mayhem! is looking for an Advertising Sales Executive to join our vibrant team. Youâ&#x20AC;&#x2122;ll need to have: Sales experience and excellent communication skills; Youâ&#x20AC;&#x2122;ll need to be: A good team player with a strong work ethic; Confident, trustworthy, determined and dynamic; Proactive and creative.

FLEXIBLE WORKING HOURS If this sounds like you, please get in touch today!

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THE BAKER BROTHERS!

A MAYHEM! EXCLUSIVE!

FOOD

lorious G FOOD

10 MAYHEM! | APRIL 2013

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THE BAKER BROTHERS!

There are two answers to the question, ‘Why did baking suddenly become cool?’

And they are Tom and Henry Herbert, The Fabulous Baker Brothers – one a butcher, one a baker – back with their second book.

While the Great British Bake Off was drawing in Royal Wedding-like viewing figures, C4’s cheeky chaps were revolutionising how we look at baking.

Suddenly, breadmaking wasn’t just fun, it was blokey.

Tom, 35, and Henry, 25, are the fifthgeneration scions of a family bakery in the leafy Cotswolds, putting the art of kneading firmly back on the menu.

With the British public’s seemingly insatiable appetite for telly chefs, the pair have emerged from what’s rapidly being regarded as the golden age of cookery.

Do they have their own favourites?

“I think all chefs are inspiring, ones who care about what they do and work hard,” says Henry, with a grin, rather diplomatically. “People who have inspired my life are people like Fergus Henderson [founder of the St John restaurant in London]. Even Jamie Oliver, he’s a pretty inspirational fella.”

elder brother, counts Henry among six Herbert siblings, and is the chef-turned-butcher in the pairing.

They’ve admitted that their show has a very different feel to The Great British Bake Off, the BBC2 cake baking contest.

Given that it’s judged by 77-year-old Mary Berry, it’s no real surprise. The brothers, in a previous interview, have said that they hope to reach people who had never stopped to consider why it would be great to cook.

Today, they’re at London’s famous Spice Market restaurant in Leicester Square to talk to us. It’s a fitting destination: an eatery than combines the old with the new in a suave, eclectic but relaxed manner.

we’ve found is there’s plenty of room for eating really well, and enjoying it.

So, for instance, with something like Viking flat breads (which are featured in the second series), we found the Vikings would have used Spelt four, which is much easier to digest.

Marathon runners eat a lot of Spelt.

There’s hardly any fat in them,” he says.

The mention of this ancient and exotic recipe sums up the brothers’ philosophy too. There’s, of course, an emphasis on British cuisine in the book – given the name – but as Tom puts it, “The thing with Britain is, we’re like magpies – we’re great at nicking other people’s cultures and having them for ourselves.”

He looks around sheepishly as if They’re here to promote their second he might be giving up the British book, which also accompanies their cooks’ secret to an eavesdropping second series, which has just gone foreign chef. out on More 4, which the brothers say contains some of their very “The great thing about London and favourite recipes.

Britain” he continues, “is that it’s a great place to showcase other people’s They offer, like Nigella Lawson, “He makes food fun,” adds Tom, cuisines. You go to other countries, something of an alternative to “And it should be,” says Henry. and you get their local food, and super-healthy diet food. A big, stodgy maybe an Irish pub and pizzeria.”

The follow-up to ‘The Fabulous baguette, after all, isn’t the healthiest Baker Brothers’ is ‘Glorious British option available on the menu.

“We’ve enjoyed unearthing those Grub’, their second work. things that are a great British tradition But the pair say healthy living is hugely that maybe people don’t know about,” “The first book was an opportunity to important to them and their recipes. adds Henry. “We’re pulled towards tell our story and introduce our best “I did a talk last week at Bowel Cancer butchery sourcing the beasts and recipes,” says Henry, “I think we’ve had charity press launch for a new recipe animals locally, and getting the flour longer to think about what people really book they’re bringing out about staying that’s grown and milled locally. It’s all want from a book. It’s broken down to healthy. It’s a reminder of just how part of the process, all part of the meals of the day, from early breakfast, important what we eat it is,” says Henry. enjoyment, and we want others right the way through to midnight “Now, we’ve never been yoghurt to experience that as well.” snacks, if the party is carrying on.” weaving, hemp-wearing wholefood The Fabulous Baker Brothers’ ‘Glorious British Grub’ is available now and new series of The The Herberts have been baking in worshippers – not that we’ve got Fabulous Baker Brothers is currently showing the Cotswolds since 1920. Tom, the anything against any of that – but what on More4, Monday nights at 9pm.

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APRIL 2013 | MAYHEM!

11

WRITTEN BY CHRIS MORLEY

USING YOUR LOAF!

BORN

AND BREAD

wers usually re at Mayhem! To The morning he and toast, a te nteel round of begins with a ge r sandwiches ou on ch idday mun ! followed by a m special Mayhem our mums into by ed ck e pa bl ly m (loving big a part the hu s amazing how it? lunchboxes) It’ ’t isn e, lif y ays in day to da loaf of bread pl ly love, and possib e to spread the u yo se el Well, now it’s tim ng anythi m , Marmite or some butter, ja ead Week Br l na tio Na r , fo care to think of ! lls ril), rock & ro (16th–22nd Ap

JESUS GOES AL FRESCO

DAWN OF THE BREAD The journey towards the hastily thrown together sandwich bag is widely believed to have started out around 30,000 years ago in the Upper Palaeolithic period of prehistory – in line with the first attempts to make flour. Bread then became a staple food during the Neolithic age, around 10,000 years ago, and helped early man make the leap from hunter-gatherer to farmer.

12 MAYHEM! | APRIL 2013

How our cave-dwelling forebears managed to stop dinosaurs from destroying their precious crops isn’t yet known, though we like to think it involves some version of the standard West Country cry of ‘ gerroff my land!’, as important a discovery as any in discovering where we came from in the first place, surely, as well as vindication of the previously unheard theory of Charles Darwin that man evolved from Wurzel-kind rather than the ape, as previously stated in On The Origin Of Species (1859).

The cultivation of wheat spread like wildfire from what is now Western Asia to the rest of the developing world, and could be said to have been an important factor in the move from nomadic societies to settled communities, the people working the land as they dreamed of the day they’d invent the combine harvester.

And of course, who could forget arguably the most famous man ever to break bread? Not content with feeding the multitude (two separate miracles, conjuring enough food to feed crowds of 5 and then 4,000 from just five loaves and two fish first time around, repeating the trick with seven loaves and a few small fish the second), he broke another loaf with his disciples at the Last Supper before his crucifixion, using the bread as a metaphor for what would happen to his body after the Romans got hold of him – a literal Bread of Heaven, you could say.

Perhaps John Hughes (1873–1932), who wrote the original tune, and William Williams ( 1717–91) worked out their arrangement for the stirring Welsh hymn over a sarnie? Popular credit for the invention of the sandwich goes to the 18th century Earl of Sandwich, John Montagu- who’s said to have ordered meat tucked between two slices of bread as a snack to prevent interruptions during card games.

Before too long, people up and down the land were emphatically ordering ‘the same as Sandwich!’ – though in the Earl’s day, outlets like Greggs and Subway were but a distant dream.

Regardless, his simple but proud legacy lives on in school and work lunches around the world.

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TINPOT DICTATORS!

EXTERMINATE

EXTERMINATE WRITTEN BY CHRIS MORLEY

30th April,2005. Just like any other day, you might think. But those who tuned in to BBC One expecting a cosy night’s viewing would have been shocked (or thrilled, if you’re a Doctor Who nerd) to discover it marked the return of the Daleks! Yes, everyone’s favourite tinpot dictators were back to get under the ninth Doctor’s (Christopher Eccleston) skin – and, as the episode ‘Dalek’ showed us, the one survivor of the race from the Time War wasn’t a happy bunny.

But then when are the universe’s biggest genocidal grumps happy?

14 MAYHEM! | APRIL 2013

So, find your nearest Mark III Travel Machine (the tank-like casings into which their creator, Davros, places the original Kaled mutants to create his new race in their origin story, Genesis Of The Daleks) and adopt a raspy robotic staccato voice as we delve into what makes them so uniquely terrifying, even to this day…

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TINPOT DICTATORS!

ADVANCE AND ATTACK! ATTACK AND DESTROY! DESTROY AND REJOICE! Writer Terry Nation created the Daleks in time for the second story of Doctor Who’s first series – titled simply ‘The Daleks’. Remembering the horrors of the two World Wars, he consciously based them on the Nazis (if we take Genesis as their chronological starting point, as was intended, to emphasise the nature of time travel – a later Doctor (the fourth, Tom Baker) meeting them for the first time at the point of their on-screen creation in a story broadcast in 1975, while the first, William Hartnell, who they are seen with on screen in 1963, technically meets them later in their time-line).

Confusing, yes! But that’s just the beginning of a journey which began again on that day in 2005 with Dalek, when they re-emerged, and which continues even now, their most recent appearance being with the 11th Doctor (Matt Smith) in Asylum Of The Daleks, which introduced the Asylum, a place where the battle-damaged from their numerous attempts at universal conquest are kept, hidden away from their brethren on their home planet of Skaro.

And, no matter how many times they’ve been redesigned, with a new variant on the classic design popping up to face every one of the eleven Doctors, they retain a certain terror. Perhaps it’s that eerie electronic voice!

THE DALEKS ARE THE MASTERS OF EARTH Just how did they get their iconic look and sound?

Designer Raymond Cusick (who died in February of this year at the age of 84) is popularly believed to have been inspired by the shapes of salt and pepper pots, with an added ‘skirt’ section emphasising the gliding nature of their style of movement, much the same as the ballerinas of the Georgian State Ballet, though we’re not sure the Doctor Who team would ever commission ‘Ballet Of The Daleks’ (the ...Of The Daleks title scheme dating back from The Power Of The Daleks, their first encounter with Patrick Troughton’s second Doctor).

The voice, meanwhile, was down to the handiwork of the BBC Radiophonic Workshop. Composer/sound technician Brian Hodgson electronically manipulated the dulcet tones of voice actors Peter Hawkins and David Graham using a ring modulator – a process which their current successor Nicholas Briggs also uses to great effect, speaking into a microphone connected to a ring modulator even at script read-throughs!

As they themselves would put it – OBEY! OBEY!

HOT WHEELS!

ONE FOR THE ROAD! A look at some of the hot new road releases of 2013

Fancy a new set of wheels?

Mayhem! burns rubber with these new cars due on the market in the next few months…

RENAULT CLIO RS Launch Date: 01/05/2013 Estimated Price: £17,000–£19,000

PEUGEOT 208 GTI Launch Date: 01/05/2013 Estimated Price: £18,000

AUDI A3 SPORTBACK Launch Date: 01/04/2013 Estimated Price: £17,000–£28,000

BMW M3 Launch Date: 01/08/2013 Estimated Price: £75,000 16 MAYHEM! | APRIL 2013

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HOT WHEELS!

LAND ROVER RANGE ROVER Launch Date: 01/04/2013 Estimated Price: £70,000–£90,000

VOLKSWAGEN BEETLE CABRIOLET Launch Date: 01/04/2013 Estimated Price: £18,000–£25,000

KIA PRO_CEE’D GT Launch Date: 01/06/2013 Estimated Price: £21,500

LOTUS ESPRIT Launch Date: 20/04/2013 Estimated Price: £75,000 Check out our website for even more... www.mayhemmagazine.co.uk

APRIL 2013 | MAYHEM!

17

I’M SINGING IN THE RAIN…!

Like it or not, April is said to bring with it spring rains, particularly over the United Kingdom and Ireland – so get that umbrella out and come singin’ in the rain with us, as our man from the Met Office tells you more...

LITTLE APRIL

SHOWER WRITTEN BY CHRIS MORLEY

WHY DOES IT ALWAYS RAIN ON ME?

And no, it isn’t because you lied when you were 17 (to quote Travis), though if you did, shame on you!

But why do we bear the brunt of the damp?

A lot of the science behind it is to do with ‘jet streams’ in the Northern Hemisphere – narrow currents of air found in the atmosphere and their positions at various times of the year. In spring they begin a long march towards the Atlantic, and as a thoughtful present upon their return they bring winds and rain from their journey. What’s wrong with a nice postcard, eh?

18 MAYHEM! | APRIL 2013

All this did at least inspire a proverb or two – the first recorded utterance of: “March winds and April showers bring forth May flowers” believed to date from 1886, with the shortened version (“April showers bring May flowers”) also still presumably heard among gardeners praying that something good may come as their beloved plants get a good drink.

The song ‘Little April Shower’ is also among the numbers written by Frank Churchill and Edward H. Plumb for Disney’s Bambi (1942). Pass the tissues, we can’t bear to watch the little guy’s Mum bite the bullet...

I CAN SEE CLEARLY NOW THE RAIN HAS GONE After the rain, of course, much good can come! It’s the start of British Summer Time – the natural world comes out in force parading its new colours, and the birds really do start to sing. Keen ‘twitchers’ will want to make a note and set their clocks, as 14th April marks Cuckoo Day, the time of year when their first calls are traditionally heard – and the villagers of Marsden in West Yorkshire go, err, cuckoo, as they stage their own celebrations to honour local wisdom.

Noting that the first cuckoo of spring seemed to invite good weather along for the ride, they took the somewhat barmy step of building a wall around its eventual nest, for the admittedly very good reason that the longer they could keep Mr Cuckoo around, the more sunshine they’d have. Sadly their wall was too low and off he flew, though nowadays they just settle for a weekend of festivities, which includes a procession through the village and some Morris dancing!

Leaving Yorkshire behind, who have we to thank for the aforementioned cuckoo clock? Most people may with very good reason say Switzerland and they’d be half-right.

Alongside the ‘Black Forest’ style of design, the Swiss ‘chalet’ variation has influenced a great many of the clocks we see today, loved or hated depending just how loud you like your dose of morning birdsong to be. But the credit must surely go to the Ancient Greek mathematician Ctesibius of Alexandria, who, it was written, invented its ancestor – having “used water to sound a whistle and make a model owl move”. A great use of his numerical knowledge, we’re sure you’ll agree.

In any case, spring has sprung, there are bells to be rung and songs to be sung!

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WRITTEN BY ALYSON WATTS

PLAY TIME!

BUNNY

BOILER! Hugh Hefner is his own best production. An adman’s dream, young, handsome and living the bachelor lifestyle, he symbolized the change from the progressive Fifties and personified the Swinging Sixties.

He transformed the adult entertainment industry and through the whole cliché of girls and a cache of boys’ toys, he became the living embodiment of the American dream.

Many will know him merely as the founder of Playboy, but he is also a dedicated champion of civil rights.

As Mayhem! celebrates his 87th birthday, we sneak a peek behind the living legend.

Ernest Hemingway and F. Scott Fitzgerald. He left the magazine in 1953 to start his own – similar but better on an $8,000 budget.

Named after a defunct automobile company in Chicago, Hef thought the name, Playboy, reflected high living and sophistication.

Born in Chigago in 1926 to strict Methodist parents, by the 1950‘s, he was following a life, typical of many of his peers: college, army, marriage.

The undated first edition came out in December 1953 adorned with a nude photograph of the actress, Marilyn Monroe placed in the centrefold of the magazine. The first issue quickly sold 50,000 copies and became an instant sensation.

He was working at Esquire magazine as a copywriter. Esquire was a racy publication for men that had transformed itself into a refined periodical, featuring articles on everything from men’s fashion to literary works by such writers as

America in the 1950’s was attempting to distance itself from nearly 30 years of war and economic depression.

For many, the magazine proved to be a welcome antidote to the sexual repression of the era. For those who initially dismissed the magazine as a

20 MAYHEM! | APRIL 2013

pornographic publication, Playboy soon broadened its circulation through well written articles and a stylish presentation.

The second edition featured the Playboy logo – the stylized profile of a rabbit wearing a tuxedo bow tie.

Chosen for its ‘humorous, sexual connotation’ and because the image was ‘frisky and playful,’ he wanted to distinguish his magazine from the rest, which catered to outdoors-men and featured ‘he-man’ fiction. Hefner wanted Playboy to cater to the more cosmopolitan, intellectual male, while associating sex, not with prostitution but rather with ‘the girl next door’ image.

While many have accused Hefner of exploiting women, Hefner was actually an early supporter of women’s rights.

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PLAY TIME!

Within three years, Playboy’s circulation had surpassed that of rival magazine Esquire and was nearing one million copies a month by 1959.

Shattered by his wife’s admission of an affair early in their marriage, permission to have affairs while dedicating his life to the magazine brought on divorce. A single man, Hugh Hefner became the persona of Playboy. He adopted a wide range of intellectual pursuits, and socialized with the famous and wealthy, always in the company of many young, beautiful women.

As the magazine’s increased success came to the attention of the mainstream public, Hefner was happy to portray himself as the charismatic icon and spokesperson for the sexual revolution of the 1960s.

As Playboy expanded from a magazine into an empire, including clubs, casinos and a production company, there were those that were not ready for the sexual revolution and in 1963, Hefner was arrested and stood trial for selling obscene literature in the magazine. Unable to reach a verdict, the charge was eventually dropped – a sign of the changing times.

The publicity didn’t affect the reputation of Hefner or Playboy

Enterprises and by 1970; Playboy Enterprises was a major corporation.

The company went public and the magazine’s circulation hit seven million copies a month, earning a $12 million profit in 1972.

The Playboy Mansions and the ‘Big Bunny’, a converted DC-30 jet were the crown jewels his empire.

However, such success often comes at a price and by the mid 1970’s, Playboy fell on hard times.

The United States hit a recession and Playboy faced increasing competition from more explicit men’s magazines such as Penthouse. At first, Hefner responded by ‘imitating the imitators’ and presenting more revealing photos of women in less wholesome poses and circumstances. As the circulation fell even further, Hefner began to curtail his empire, releasing himself from the clubs and hotels and concentrated the company’s operations on magazine publishing.

Playboy returned to its origins, featuring more ‘wholesome’ exposés and placing a stronger emphasis on the quality and content of the writing.

An avid movie buff, he became immersed on Hollywood’s creative community, He started the annual Playboy Jazz Festival, featuring some of the best jazz musicians in

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the world and the restoration of the famed Hollywood sign. He was honoured with a star on the Hollywood Walk of Fame.

A minor stroke in the mid 1980’s served as a wake-up call for the entrepreneur and he adopted a slower pace of life. He became a happily married, family man and relinquished control of the Playboy reigns to his daughter, Christie.

She was instrumental in trimming away the excesses and re-energising the brand. Gone were the out-dated clubs and clothing, stationary and home wares bought in a newer, younger audience, one that was clueless to the origins yet maintained the Playboy presence.

Sadly, the sedated lifestyle did not last and he returned to his Playboy image. A parallel lifestyle supporting philanthropy and multiple girlfriends has kept Hefner firmly fixed in the public eye.

Playboy has transcended the decades and become a timeless symbol, one that represents a past, a present and a future. As Hugh Hefner nudges towards his nineties, he has become a respected parody in his silk dressing gown and pyjamas.

Happy birthday Hef! APRIL 2013 | MAYHEM!

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EXTRA EXTRA, READ ALL ABOUT IT!

WORLD BOOK NIGHT the World Book Night is n of ultimate celebratio celebrated reading and books, rmany in the UK, Ireland, Ge April. and the USA on 23rd in sharing If you’re interested uldn’t that book you just co lved on put down – get invo ght.org www.worldbookni

WRITTEN BY EMMA REID AND HAYLEY MALINS

As Lemony Snicket once said: “Never trust anyone who has not brought a book with them.”

Any passionate reader and constant carrier of books cannot really comprehend how someone doesn’t enjoy reading. It’s an incredible form of escapism and what better way to motivate and nurture the imagination and creativity of the mind. World Book Night promotes just this.

22 MAYHEM! | APRIL 2013

To learn more about the titles featured in WORLD BOOK NIGHT 2013, read on!

SO, HOW DOES IT WORK?

To this day, nothing beats telling family or friends about a great book and passing it on. World Book Night is all about sharing this personal joy of literature and every year thousands of passionate reader’s give books to others in their community spreading the joy. It’s shocking that one person in six, in the UK, struggles to read and write which effects a person’s confidence and employability. World Book Night aims to rectify this by promoting literacy and celebrating books urging readers to share with others the value of reading.

Well there are 20 titles that are especially chosen and then printed in World Book Night editions. By registering on the website you can give away any book you please (you get a first, second and third option) to someone who doesn’t regularly read as it’s all about opening up someone’s mind to a new world. Each giver receives 20 copies of their chosen title to pick up from a local bookstore or library in the week before 23rdApril.

So don’t hesitate, if you’re an avid reader or even if you’re not, this is a great way to encourage yourself and others to start reading. Don’t judge a book by its cover; you never know you may just go on to love it.

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WORLD BOOK NIGHT

24 MAYHEM! | APRIL 2013

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WORLD BOOK NIGHT

World Book Night is upon us again, with 20 fantastic titles being circulated.

A massive thanks to Waterstones Portsmouth who have kindly provided a short synopsis of each title up for grabs. Listen up bookworms!

THE SECRET SCRIPTURE SEBASTIAN BARRY

THE WHITE QUEEN PHILIPA GREGORY

RED DUST ROAD JACKIE KAY

ME BEFORE YOU JOJO MOYES

Told through various voices, mainly that of mental patient Roseanne McNulty and her psychiatrist Dr Grene. Roseanne is approaching her 100th birthday and imparts her life story to the good doctor in anticipation of her death. Barry tells a tragic tale that is very well written and touching.

In this novel by the acclaimed historical fiction writer, the world of War of The Roses is brought to life. We follow the life of Elizabeth Woodville as she goes from relative commoner to wife of Kind Edward IV. Political intrigue and murder play out against this backdrop, Gregory succeeds in starting another great series to rival her Tudor dynasty novels.

An evocative memoir about growing up feeling slightly different. Kay’s accounts of how she met her father (from Nigeria) are genuinely funny but her book is oft times a sad account of child growing up not knowing what her heritage is. Told with Kay’s characteristic wit, you won’t be disappointed with this memoir.

Lou is about to lose her job, Will has lost his desire to live after his motorcycle accident. Lou is about to explode into Will’s life in the most unexpected way and in the process change both of their lives forever.

Fans of One Day will love this heart-warming love story.

NOUGHTS AND CROSSES MALORIE BLACKMAN.

THE KNIFE OF NEVER LETTING GO PATRICK NESS

THE NO 1 LADIES’ DETECTIVE AGENCY ALEXANDER MCCALL SMITH

The Noughts and Crosses of the story refer to where an individual is from: the subjugated noughts = European, the dominating crosses = African.

Sephy and Callum (cross and nought respectively) strive to maintain a secret friendship in a society that struggles to accept any kind of equality. An excellent exploration of friendship, racism and the futitility of hatred. This book, though written for the teenage market is an essential book for any age.

A LITTLE HISTORY OF THE WORLD E H GOMBRICH Everything you could possible want to know about the history of our world! It was originally released in 1935, as a response to a challenge set to Gombrich by Walter Neurath. The challenge was to write a succinct history for younger people. The result is both informative and entertaining and is useful to layman and seasoned history lover alike!

Second of the books for young adults that features in the years list.

Todd lives in an unusual town, one in which every one can hear each others thoughts. So what will happen when, a month before his birthday he finds a place in the town where he hears just silence? Todd is now in a lot of trouble and is on the run. This is the first in the trilogy and will leave you one the edge of your seat.

Precious Rambotswe is not your average crime fighter but she is Botswana’s first, and only female detective. Her first case is one of a missing child and she sets about her search in her own unique witty style.

If you haven’t picked up a Mccall Smith novel before, this would definitely be the best place to start.

GIRL WITH A PEARL EARRING TRACEY CHEVALIER

CASINO ROYALE IAN FLEMING

THE READER BERNARD SCHLINK

The book that started in all this is Ian Fleming’s first novel about the hero-spy James Bond. The villain of this piece, Le Chiffre, through his villainous corruption finds he is almost bankrupt and seeks to gamble his way back into money. The British Secret Service despatch Bond to out gamble him, expose him to his employer and avenge the deaths of British Secret service employees. More steady paced than future Bond novels but nonetheless still a great read!

When 15 year old Michael embarks on a love affair with a much older woman, little does he know that the story of her life is much more complicated than she first intimates.

However it not until years later that he finds her in the dock charged as a Nazi war criminal that he must confront the extent of her past life and just how wrong he was about her.

Tremain never disappoints, and this one is no exception! Winner of the 2008 Orange Broadband Prize for fiction it is the story of Lev a man coming to the UK from Eastern Europe, hoping to find a job and some security for his young daughter after the death of this wife. He finds a world so completely different from what he left, however Tremain writes an uplifting novel that has more than one or two kindly souls.

The real model for the painting of the same name remains, to this day anonymous but Chevalier gives her a voice in this fascinating historical novel. When Griet joins Vermeer’s household she slowly moves her way from humble servant girl to assistant and muse of the great artist. The affect that this has on all sides of the household is told in an intriguing and magical way.

DAMAGE JOSEPHINE HART A tale of obsessive love and passion, the premise being that those who are damaged are dangerous because they know that they can survive.

When a mild mannered family man, begins an affair with his son’s new girlfriend, the consequences are inevitable. Hart has written a dark and disturbing novel about obsession and passion, a triumph of storytelling.

THE EYRE AFFAIR JASPER FFORDE This was Fforde’s first in the Thursday Next series and it follows the aforementioned Ms Next as she fights crime across time and reality.

Someone has kidnapped Jane Eyre and Thursday must track them down through such places as a Welsh Republic and finally Thornfield Hall itself. A thoroughly enjoyable romp through country and literature alike!

LAST NIGHT ANOTHER SOLDIER ANDY MCNAB This is one of the £1.99 Quick Reads produced every year for the percentage of adults in the population who struggle with their reading.

This one is about a rifle section in Afghanistan and what happens during their tour of duty, it vividly captures the scene as well as the emotional struggle that ensues after the deaths of several of their members.

LITTLE FACE SOPHIE HANNAH When Alice Fancourt steps into the nursery after an absence of just two hours, she is convinced that this baby in the cot is not her daughter. Alice must convince the police, in the face of mounting hostility from her husband that, she is not a liar.

Definitely one that will have you up all night.

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THE ISLAND VICTORIA HISLOP Hislop’s first novel is set in a village in Greece that is close to Spinalonga, Greece’s one time off shore leper colony. Alexis Fielding sets out to find the truth about her family, one that her mother will never speak of.

In order to do this she heads to the village of Plaka and discovers that her heritage is bound up in the secret of Spinalonga. Hislop has written a wonderful novel of love and loss that will captivate readers for years to come.

TREASURE ISLAND ROBERT LOUIS STEVENSON The original and best pirate novel!

Jim Hawkins is the hero of the piece and after an encounter with a pirate and his treasure map he sets off on an adventure to find the treasure. Along the way he meets with more pirates, mutiny, storms, desert islands and of course, the infamous Long John Silver.

THE ROAD HOME ROSE TREMAIN

JUDGE DREDD: THE DARK JUDGES JOHN WAGNER Judge Dredd must contend with the four dark judges in this release, Judges Death, Mortis, Fear and Fire. With enough power to destroy the world, these judges are intent on controlling Mega City One, can Judge Dredd stop them? Only one way to find out! A classic graphic novel one that is even more popular and relevant now with the recent release of the film.

WHY BE HAPPY WHEN YOU COULD BE NORMAL JEANETTE WINTERSON Strictly speaking this is not Winterson’s first autobiography as when she wrote her first novel Oranges Are Not The Only Fruit it was based on fact. However here we find the truth behind her life in all its sadness. Winterson tells her story of her bouts of madness as well as her search for love and happiness with humour and passion.

APRIL 2013 | MAYHEM!

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A CHAT WITHâ&#x20AC;Ś

Award winning author Jojo Moyes is one of the 20 celebrated writers taking part in World Book Night 2013. We catch up to find out how it feels to be part of such prestigious literary event and how she conquered her biggest career challenge, getting published!

Jojo

MOYES INTERVIEW BY DANIEL TIDBURY

26 MAYHEM! | APRIL 2013

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A CHAT WITH… How does it feel for this book to now be part of World Book Night?

I’m completely delighted, not least because the books have been voted for by ordinary people who are just passionate about books.

How did you get involved in World Book Night and what does it mean to you?

I got involved when I heard that Me Before You had made it through to the shortlist. I was really pleased because what WBN does is get books to people who might not otherwise think of themselves as readers.

Can you tell us where the idea behind the story came from?

I heard a news story on the radio about a young man who was quadriplegic who persuaded his parents to take him to Dignitas to commit assisted suicide.

I found this shocking, and couldn’t understand why any parents would agree to do that. But the story wouldn’t leave my head and I wanted to explore what would happen if someone close to you decided to do that – and how you would try to change their mind.

What are you thoughts on the other titles selected? Have you read them?

I think it’s a real mix – hopefully there really is something for everyone.

I’ve read quite a few of them Which of your 10 titles proved most challenging and why?

In terms of writing? Probably The Girl You Left Behind, the book I wrote after Me Before You. It was huge and sprawling, with complex moral issues, and once I’d finished it I decided it wasn’t good enough and cut half of it and wrote 70,000 words again. It was a much better book for it, but it was painful.

What are you working on at the moment?

I’m finishing a book with the working title I’ll Take You There.

It’s about a cleaner with a prodigal daughter who makes some bad decisions in an effort to get ahead.

Have you ever experienced writers block and what are your tips on how to beat it?

I always say that those with writers’ block don’t have a big enough mortgage! My tip though, for those bad writing days, is to skip ahead to a scene you’re really looking forward to writing.

You started your career as a journalist, why did you decide to write books instead?

I’d always written fiction, since I was a child. But once I had a baby I realised that being a news reporter and carrying my passport in my handbag, and having a young child were not going to mix.

You spent a year living and working in Hong Kong, can you tell us about your experience? and what effect has it had on your outlook?

I loved Hong Kong – it was wild and exciting and completely different from anywhere I’d ever been. I think everyone should live in a different country for a bit. It gives you a wider perspective, and an insight into how other countries view our little one. I think it just gave me a view of another way of living, and if you’re a writer you should see as much of humanity as you can.

Apparently there is a novel in each of us. Do you believe this?

If so, do you have any advice for our readers on how to start to writing their first novel?

Honestly? I’m not sure there is.

I do think everyone has a story though, and I think that sometimes writing your life out can help you move forwards. Reading it back you can see patterns in behaviour, see your attitudes change, see what really makes you tick. I also think that we should encourage our older relatives to tell us their stories – so many amazing happenings in our family histories disappear forever when they die.

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Where do you write? Do you have a special place that inspires you and gets your creative juices flowing?

Anywhere. But I have an office at home and a little office I rent in the town nearby. I won’t say it gets my creative juices flowing, but it stops me getting distracted by the dog, and whether the kids have clean school uniform.

What are you reading at the moment? Do you ever judge a book by its cover?

I’m reading a selection of titles for what was the Orange Prize (I’m a judge this year). And yes, I think we all judge a book by the cover – it’s one of the reasons why authors get so anxious about them.

You’ve received a number of awards for your work, what inspires you to continue, do the awards play a part?

Not really, although of course it’s lovely to be recognised. I just love writing.

Which author inspires you the most and why?

Probably Kate Atkinson. She’s so brave and her books are always beautifully written and head off in unexpected directions.

What has been your biggest career challenge, and how did you conquer it?

Three years ago it looked like I might not get another writing contract. My sales were dropping and publishers did not seem interested.

I wrote Me Before You, an idea that my publishers did not seem excited by, without a contract, because I had faith that it was a good story, and that I had to write it anyway. It’s now sold more than half a million copies in Britain alone, and sold in another 30-odd countries.

Finally, what would still like to achieve?

I’d like to write a good screenplay for Me Before You and see it on the big screen.

And I’d like to go scuba diving!

APRIL 2013 | MAYHEM!

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IN SAFE HANDS!

Good old Mother Nature. Not only does she give us a lovely natural world to run about in, occasionally she opens up her medicine cabinet and does her best to cure the sick, just like any mother should. And with so many children to sort out, no wonder she distils her essence into homeopathy. From 10th– 16th April, World Homeopathy Awareness Week will be looking to put natural remedies back in the spotlight. Now, children, take Mother’s hand…

Mother Nature’s Medicine Cabinet WRITTEN BY CHRIS MORLEY

28 MAYHEM! | APRIL 2013

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IN SAFE HANDS!

ALL GREEK TO ME The father of homeopathy is widely accepted to be Hippocrates, an ancient Greek physician who is believed to have advocated a small dose of mandrake root to cure what was then known as ‘mania’ in around 400 BC. Fast forward to the Renaissance and another physician, Paracelsius (real name Phillipus Aureolus Theophrastus Bombastus Von Hohenheim), who had given himself a nickname based on the achievements of Roman medical encyclopaedist Aulus Cornelius Celsus (author of the First Century tome De Medicina).

Paracelsius considered himself at least equal to Celsus, and arguably his biggest contribution to homeopathy was his coining the phrase ‘what makes a man ill also cures him’.

But all of this wasn’t actually even known as homeopathy until the 17th Century. German physician Samuel Hahnemann coined the term and concept as a reaction against what he saw as an unsatisfactory state of affairs in medicine, going so far as to say that: “My sense of duty would not easily allow me to treat the unknown pathological state of my suffering brethren with these unknown medicines. The thought of becoming in this way a murderer or malefactor towards the life of my fellow human beings was most terrible to me, so terrible and disturbing that I wholly gave up my practice in the first years of my married life and occupied myself solely with chemistry and writing.”

He first began practising his new approach in 1792, going on to publish his ‘Organon Of The Healing Art’, arguably the first homeopathy textbook, in 1810.

HEALING THE SPIRIT But above all, the ideals of the practice are simple – looking to avoid pumping patients full of drugs and taking a vitalistic (sort of spiritual medicine) point of view, giving the human body a natural push on the path to well-being. The 19th Century was its highest point in terms of popularity, though it continued to be scoffed at by the likes of Queen Victoria’s physician Sir John Forbes, who was quoted in 1843 as calling the natural path in medicine ‘an outrage to human reason’.

It wouldn’t truly be revived again until the mid-1970s, and it continues to this day, a small and well-meaning band of Mother Nature’s friends ensuring her spirit never dies. Go to see a homeopath today for any ailment and you’ll get a three-fold approach – as well as the obvious medical questions you’ll be quizzed on your physical, mental and emotional state, all of which can be of great help in determining what’s wrong.

And if that doesn’t sell it, royalty swears by it! Well, at least Prince Charles does, the old plant-whisperer having gone on record as recommending it several times down the years. And if it’s good enough for him, why can’t it work for you?

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APRIL 2013 | MAYHEM!

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WRITTEN BY CHRIS MORLEY

FROM THE BOTTOM UP!

BRICK

BY BRICK Ever fancied yourself as a bit of a building whizz, but found life got in the way? Well now you can realise your dream (albeit in miniature form), as the Lego Architecture set welcomed Tokyo’s Imperial Hotel into the fold earlier this year, where it joins such luminaries as New York’s Guggenheim Art Museum.

And if that weren’t enough there’s also a ‘Landmark’ set, featuring among its number our own Big Ben and Sydney’s famous Opera House.

If that doesn’t have you grinning from ear to ear like a childish Sir Christopher Wren or Frank Gehry, read on...

BUILDING FROM THE GROUND UP Adam Reed Tucker, Lego’s chief ‘A rchitectural Artist’, founded Brickstructures shortly after graduating in Architecture from Kansas State University in 1996. The Lego Group spotted his work, which sprung from his desire to combine his twin passions of architecture and art, and they entered into a partnership which allowed a bigger potential audience for his model sets.

The first ‘Landmark’ sets were released in 2008, offering would-be Raymond Hoods the chance to build Chicago’s Sears Tower and John Hancock Center. This was followed by the ‘A rchitect’ sets (one of which was the aforementioned Guggenheim Museum) the following year. Since then it has gone international, allowing kids big or small to appreciate architecture in a practical sense, without the need for a copy of Roman architect Vitruvius’s exhaustive idiot’s guide De Architectura...lucky, eh?

30 MAYHEM! | APRIL 2013

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FROM THE BOTTOM UP!

CHIMES FOR OUR TIMES

We’re presuming you’ll go patriotic and want to get straight into Big Ben! But before you do, swot up with our handy guide – ‘Big Ben’ is actually the name of the bell housed with the clock at the north end of the Palace of Westminster, though it is has long been taken to also mean the clock and clocktower – though it’s officially now known as the Elizabeth Tower after being renamed in honour of the present Queen’s Diamond Jubilee.

Its construction was completed in 1858, designed in a Gothic Revival architectural style. During the reign of Queen Victoria it was known as St Stephen’s Tower, and the famous clock and its dials were designed by Augustus Pugin – with the base of each dial featuring a Latin inscription, DOMINE SALVAM FAC REGINAM NOSTRAM VICTORIAM PRIMAM, which simply means ‘O Lord, keep safe our Queen Victoria the First’.

The main bell of the tower is also known as the Great Bell, though most still call it Big Ben. This is in honour of Sir Benjamin Hall, a renowned politician and civil engineer, though another theory suggests that it was named for a boxer named Benjamin Caunt. In any case, the current bell has been chiming since July 1859, and the melody heard every quarter of an hour is known as the Westminster Quarters or Chimes, and the chime marking the passage of an hour is followed by the required number of strikes on the bell (one for 1pm, as an example)..

But who takes the credit for writing the iconic chime?

Step forward the Reverend Joseph Jowett, who originally put it together with assistance from Professor of Music Dr. John Randall or his brilliantly-named undergraduate pupil William Crotch for the clock of the Church of St Mary The Great , the Cambridge University chapel, in 1793, and adapted by Big Ben in the 19th Century.

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BOWIE’S BACK!

$AVID "OWIE )S A MAYHEM! EXCLUSIVE

32 MAYHEM! | APRIL 2013

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BOWIE’S BACK!

The V&A has opened one of the most awaited exhibitions for many a year. ‘David Bowie Is’ explores a man who has been a worldwide cultural icon for the past 40 years. London Calling’s Tom Butler was lucky enough to catch up with the fantastic Victoria Broackes, co-curator for the exhibition, to find out more...

How have you approached the staging of the exhibition? For instance is it chronological or based around particular themes/Bowie personas?

The exhibition is not chronological, but it does kick off in post-war London and the suburbs because being a post-war baby, growing up in the suburbs, seems to be such an important part of his identity. Other than that we were keen to look at his work thematically so there are sections on his influences, his impact and on performance, live, on stage and in film. We conclude with a section looking at the wider world: David Bowie is all around you.

With the huge amount of material available to you from the David Bowie archive, did you disagree at all on what to place in the final exhibition?

Is there anything you wish you could have included but couldn’t?

The difficulty was in choosing the objects from such a wealth of material available in the David Bowie archive.

We’d love to be able to show more but that’s the trouble in an exhibition, you can’t show everything! For this exhibition we chose more than 300 objects that include over 60 exceptional stage-costumes including Ziggy Stardust bodysuits (1972) designed by Freddie Burretti, Kansai Yamamoto’s flamboyant creations for the Aladdin Sane tour (1973) and some beautiful outfits designed in collaboration with Alexander

McQueen. Also on show will be photography; some never-beforeseen visual excerpts from films and live performances; music videos and set designs. Alongside these are more personal items such as hand-drawn storyboards by Bowie, handwritten set lists and handwritten lyrics of 17 songs as well as some of Bowie’s own instruments, sketches and diary entries. This may be the only opportunity to see Bowie’s collection in public.

Has the work on the exhibition given you any insights at all into who were particularly big influences on Bowie himself?

Absolutely, the exhibition will explore Bowie’s breadth of creative influences, which spans 20th Century cultural history from German expressionism to Music Hall, Film to Theatre of cruelty – they include French chanson, Surrealism, Brechtian theatre, avant-garde mime, musicals and Japanese Kabuki performance.

All of these artistic influences and an artistic sensibility can be seen in his work – notably he is always interested in the avant garde, and he has a knack for finding people with the right voice in their work to express what he wants to say at the time. The exhibition will illustrate how Bowie’s immense creative influence continues to shape contemporary culture in its broadest sense and using our own collections and several loans we

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have the opportunity at the V&A to put Bowie’s own collection into context, showing his work alongside things that inspired him as well as that which he inspired.

Has working on the exhibition given you any new insights into popular culture’s ongoing fascination with Bowie?

I think one reason that Bowie exerts such a continuing fascination for his public (and why so many of us are in that number) is in his radical individualism which has inspired others to challenge convention and pursue freedom of expression. We can’t all be David Bowie but we can dress how we want and express our sexuality how we want to.

Bowie is talented, hard-working and charismatic, with a knack for choosing collaborators and an uncanny ability to define what is and will be significant. He understands his audience, but by taking bold and unpredictable steps, he guards his artistic integrity. He never stops seeking out new inspiration and ideas. The announcement of Bowie’s 2013 album, The Next Day, enthralled the media and the public. The phenomenal response proves that ‘there’s old music, there’s new music and there’s David Bowie’. The exhibition can tell part of the story, but the rest lies with us, the audience, and in some intangible connection we make to the myth and the man.

APRIL 2013 | MAYHEM!

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BOWIE’S BACK! How do you account for that fascination? What is the key to his longevity?

Bowie’s success and enduring appeal is due to a number of reasons. He combines commercial success with critical acclaim; he’s a pioneer not only of great music, but also of rock theatre, videos, internet and digital downloads – he always responds creatively to new technology and he is and always has been personally and actively in charge of what he creates. He spans the cult/popular divide and he has a shamanistic quality that seems to make him a conduit for all our hopes and dreams.

This was never more visible than in the rush of excitement and media frenzy conjured up on the release of his recent single.

What were your own memories and experiences of Bowie growing up? How have your opinions of Bowie altered at all throughout this whole process?

I’ve liked Bowie at more or less every stage of his career and I think it’s interesting that if you took 10 consecutive Bowie albums from any era, you would at every stage find so much that is both interesting and to enjoy – and they don’t seem to have dated in the way that other artists have. There aren’t many (any, except the Beatles and then you wouldn’t be able to choose your era?) artists you could say that about. The first time I heard Bowie was in the mid 70s with the 1971 single Life on Mars which my best friend at school had borrowed from her brother. It didn’t have a spacer in the middle and you had to put it on the record player perfectly centred or it sounded warped! I absolutely loved it and still do. From that I moved on to the Changes One Bowie 1976 compilation which was probably owned by every single teenager in my school. From then I was hooked, and moved on to whole albums and eventually concerts.

34 MAYHEM! | APRIL 2013

Bowie stands out not just for reinvention – the music changes but it is always unmistakably Bowie – but also for the breadth of vision and the hard work and creativity that goes into making that possible. He’s anything but lazy, he worked on so many things, often at once, often while appearing nightly in concert, or daily in the recording studio, it’s really astonishing.

Tell us about the Berlin Trilogy albums if you can please. It’s clearly a hugely important time for him and he refers back to his time there in his new single.

The trilogy Low, Heroes and Lodger, from this time (only Heroes was actually recorded in Berlin, at the great Hansa studios), stands out in Bowie’s work as being a period of unprecedented artistic and musical experimentation and personal rejuvenation. Bowie was inspired by Berlin’s past as well as its present but its importance for him lay also in allowing him to escape from LA, stardom and drug dependency. In the exhibition we have a section dedicated to the Black and White years (which includes Station to Station) – an expressionist style structure, with film, graphics and objects to evoke Bowie’s Berlin: a blend of liberal Weimar German culture and art, the dark histories of both Nazism and Communism, and his everyday life recording, painting, and exploring the city. We have his apartment keys and some of the paintings that he did there.

With Bowie’s love of fashion, theatre and mime and the hugely prominent role it has played throughout his career was there a temptation to focus on this over the music? He has himself said he didn’t consider himself to be a musician.

Well he is not ONLY a musician, that is certainly true. Bowie has been a producer, a painter, an actor, an Internet service provider, a web host, a journalist, a wallpaper designer, a

photographer, and even in 1997, when he offered himself as a share issue with ‘Bowie Bonds’, a one-man corporation. The exhibition does put a lot of emphasis on his creative processes not just in music but with the visual material that goes with it, from costume to stage sets. These are things that work really well in an exhibition environment. But, in addition, we DO have fantastic music throughout the exhibition – delivered by our sponsors Sennheiser, at a level and complexity not attempted previously in a museum. For musical interpretation we have composer Howard Goodall commenting on his work musicologically both in the exhibition and in the accompanying book David Bowie Is, and we have critic Paul Morley’s personal album sleeve notes in the exhibition.

Finally, what’s your own favourite Bowie track?

I have so many and get crushes on different ones through the development of the exhibition – at the moment it’s Cat People (the 12” single version). Life on Mars remains a favourite but also I absolutely love Station to Station, Sweet Thing, and Can You Hear Me. Bowie is consistently innovative and fabulous throughout the period he has been producing music – which is what sets him apart. He once said: “I don’t know where I’m going from here, but I promise it won’t be boring,” and I think he’s delivered on that – he’s never been boring, musically or visually.

David Bowie is, at the V&A from 23rd March–11th August 2013, in partnership with Gucci, sound experience by Sennheiser. For more information and to book tickets, go to www.vam.ac.uk London Calling is the capital’s premier arts and culture resource, showcasing all that mustn’t be missed in art, entertainment, museums, music, theatre, festivals and more.

Find it at www.londoncalling.com.

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AMAZING PHOTOS

es e h t t u o k c ch e

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PHOTO

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APRIL 2013 | MAYHEM!

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TAKE FIVE!

** 2 & 2

( 88 WRITTEN BY CHRIS MORLEY

36 MAYHEM! | APRIL 2013

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TAKE FIVE!

Ask most people what they think jazz is and they’ll most likely tell you it’s a bloke with a trumpet, or a bloke with a trumpet with a band. But to think of it as such is to do it a disservice – it’s actually well over 100 years old, and can be broadly defined as a tuneful collision of traditional African music and its European art-school equivalent.

We at Mayhem! prefer to agree with the great Duke Ellington (one of many giants in the field) who said simply: “It’s all music”. Clearly John Edward Hasse, the founder of Jazz Appreciation Month, agrees with the good Duke and since 2001 has sought to celebrate jazz as both a turning point in musical history and a vibrant, constantly evolving forum for musicians to show off their creativity in improvisation. Settle in, and do try to keep up with the Mayhem! house band!

BIRTH OF THE COOL But just where does our jamming begin? The word ‘jazz’ is believed to come from ‘jasm’, an American slang term dating from the 1860s which meant ‘spirit’ or ‘energy’, but its first widespread use in print was actually in relation to baseball. Consider this extract from a 1912 Los Angeles Times Pacific Coast League report on Portland Beavers pitcher Ben Henderson’s then-revolutionary new pitching method: ‘BEN’S JAZZ CURVE. “I got a new curve this year,” softly murmured Henderson yesterday, “and I’m goin’ to pitch one or two of them tomorrow. I call it the Jazz ball because it wobbles and you simply can’t do anything with it. As prize fighters who invent new punches are always the first to get theirs. Ben will probably be lucky if some guy don’t hit that new Jazzer ball a mile today. It is to be hoped that some unintelligent compositor does not spell that the Jag ball. That’s what it must be at that if it wobbles.”

It quickly spread to other newspapers, with some fluctuation as to whether it was applied in a positive or negative context. San Francisco Bulletin sports

reporter E.T ‘Scoop’ Gleeson used it the following year to attack what he saw as inaccurate criticism of George Clifford McCarl, playing for the Beavers’ league rivals the San Francisco Seals, saying first that: “McCarl has been heralded all along the line as a ‘busher,’ but now it develops that this dope is very much to the ‘jazz’” before changing his tune while trying to explain his use of the term ‘jazz’ to his readers: “Everybody has come back to the old town full of the old ‘jazz’ and they promise to knock the fans off their feet with their playing. What is the ‘jazz’?

Why, it’s a little of that ‘old life’, the ‘gin-i-ker’, the ‘pep’, otherwise known as the enthusiasm. A grain of ‘jazz’ and you feel like going out and eating your way through Twin Peaks. It’s that spirit which makes ordinary ball players step around like Lajoies and Cobbs.”

KIND OF BLUE A lot of this kind of vocabulary spilled over when jazz first made its way into music, first appearing in the context we know it today in 1915, in the Chicago Tribune, where reporter Fred R. Shapiro explained it to his readers succinctly: “Blues Is Jazz and

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Jazz Is Blues”. Pianist Jelly Roll Morton takes the plaudits as composer of the first widely available jazz arrangement in print, his Jelly Roll Blues published the same year (though he wrote it in 1905).

Ask any jazz aficionado for some recommended listening and they’ll likely reel off a list including one or more of the aforementioned Duke, Louis Armstrong, Miles Davis, John McLaughlin’s Mahavishnu Orchestra, Weather Report, and Sun Ra and his Arkestra, possibly also including bebop pioneers like Charlie Parker, Dizzy Gillespie, and Thelonious Monk, though if you’re keen to really go back to its roots in the ‘big band’ era, also check out Count Basie, Cab Calloway, Benny Goodman, and Glenn Miller – as just a few examples.

Should you then be inspired to see it done live, whether as a performer or interested spectator, try either the Portsmouth Jazz Society www.portsmouthjazz.com or Southampton Jazz Club www.southamptonjazzclub.org. in the meantime, get practising, get a few friends together and you could be jazzing before you know it!

APRIL 2013 | MAYHEM!

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FACE TO FACE WITH…

7),,9 -!3/.

INTERVIEW BY ANGUS ROSIER

Ahead of his first tour date, following an intimate instore session at Pie and Vinyl in Southsea, we get face to face with Willy Mason to find out how it feels to be compared to the likes of Bob Dylan and Johnny Cash…

38 MAYHEM! | APRIL 2013

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FACE TO FACE WITH… You’re were in Portsmouth for the first date of your tour! Did you have a chance to see much of the city?

Thank you! Yeah we got to see Pie and Vinyl as we did an in store session there earlier today.

How did it go?

It was a sweet show. It’s a really nice shop, very well considered and a cool atmosphere. Nice to see somewhere people are buying proper records too.

You said that you’ve ‘always felt at home in Britain’, is that still case, what is it about Britain that you like?

I’ve spent so much time in the British Isles, I know my way around here, well, relatively speaking, more than I would in say Russia for example! I like the English sense of comfort with civilisation.

Can you explain that a little further?

It’s just that people seem pretty at ease here with the idea of professionalism, duty and also communicating, which is something it seems people are pretty good at.

You recorded your first album when you were 17, how do you feel you’ve developed your sound and as an artist since then.

In what way is this reflected on last year’s ‘Carry on?’

Well let’s see, it’s been about 10 years now.

My voice is a little deeper and I can hit more notes in a shorter period of time.

I play electric guitar live now, my first album was recorded with electric guitars but I always toured with acoustics.

So is the addition of a full band something relatively new then? Do you like to have a band to tour with?

I toured with a band for a bit after the second album, but usually just me and my guitar is all I can afford! It really depends on the size of the show and what’s available to me, but it’s always nice to have a posse if I can!

With your parents both being folk singers, would you say that their influence on your music has been particularly strong?

Yeah, I mean through them I was introduced to a lot of genres which have influenced me. Lots of country, blues, some early rock ‘n’ roll and ragtime too.

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In the past your sound has been compared to the likes of legends such as Johnny Cash and Bob Dylan – are you flattered by these comparisons or do you find they can be constrictive?

I just feel it’s a shame that every time a new songwriter comes along there are only a few people they are ever compared to. I guess it just shows that there aren’t that many good songwriters around! It’s a pretty basic pedigree, it’s like ‘oh, he can string words together so he’s the next Bob Dylan’, like you’ve passed a test or something. So I guess in a way it’s nice to have passed the test. But when I was 17 I thought about it too much. Because if it actually means that you are ‘the next Bob Dylan’, then it’s a lot of pressure.

You suddenly become the quasi spokesperson for a bunch of people who don’t have one, and you’re not necessarily prepared to fill that role.

You featured on the Lianne La Havas’ track ‘No Room for Doubt’ from her first EP, how was it working with her as she was just beginning to emerge onto the music scene?

It was really exciting to see Lianne come into her own, she’s super talented and super excited to be doing what she’s doing.

She loves it, and she’s getting a lot of respect for her talent right now which is really nice to see.

Having been touring for almost 10 years were you able to offer her any advice based on your experience?

I think all the things that I would tell someone to watch out for, she doesn’t need to. I just told her to have fun and take good care of herself.

So what would you usually tell someone to watch out for then?

It’s really hard to explain, mostly personal stuff. This lifestyle can lead to a strange shift in identity and that can be kind of confusing.

As well as Lianne La Havas you’ve also collaborated with The Chemical Brothers among others, is there anyone in particular who you would especially like to work with given the chance?

Well, it’s not possible, but I would have loved to work with Irving Berlin.

APRIL 2013 | MAYHEM!

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FACE TO FACE WITH…

“I like to paint pictures with my lyrics” You’ve toured with an amazing collection of names over the years (Radiohead, Mumford and Sons, Death Cab for Cutie, KT Tunstall etc), is there anyone in particular you have been most excited about or especially enjoyed touring with?

Well none of the tours have sucked!

I grew up listening to Radiohead and they had a big influence on me, so that was probably the biggest deal out of anyone I’ve toured with. Another was Rosanne Cash, as a kid my dad would always play her records in the house so that was a pretty big deal for me too.

You seem to have been on the road, almost relentlessly, since you were 17, would you say that performing live is the most important part of being a musician for you?

No, I’d say it’s about half and half with song writing. They are really two separate worlds entirely, but the song writing process is as important to me as touring.

40 MAYHEM! | APRIL 2013

Do you find that you ever get tired of touring and miss home?

Being on tour and then off tour is like changing time zones, the first week of tour is usually the hardest, but the first week home is just as hard. Changing from one lifestyle to the other is a really tough adjustment.

Speaking of home, you grew up on the island of Martha’s Vineyard.

Do you think that having that literal detachment has affected the music you make or yourself as a person?

Yeah probably, when I first started touring on the mainland I wrote a lot of songs very quickly because everything was so new to me. I felt as though I was from another country entirely, so I didn’t take anything for granted. There are no chain stores on the Vineyard, it’s driven by tourism, fishing, farming. So it’s like coming from a time capsule – mixed with an amusement park! It’s a strange place but I love it.

You have been noted and praised for the lyrical content of your songs – do you tend to write mainly from personal experience or do you draw inspiration from the wider world?

I go back and forth I guess. Most of my favourite songs are based on scenes I’ve witnessed, colours, pictures, people and interactions between others. I find it really hard to write interesting songs about my own feelings, but on the new album I have taken a chance as a lot of the songs are written from an interior monologue. I would say the new album is more introspective than my previous work. But usually I like to paint pictures with my lyrics.

Thanks a lot for your time Willy, and best of luck with the rest of the tour!

For more information or to find out where Willy is headed next, look up www.willymason.net.

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ALTERNATIVE NEVER TOO OLD!

FESTIVAL GUIDE

WRITTEN BY CHRIS DONNELLY

Don’t forget Portsmouth’s very own Victorious Festiv al, held across the 24–25th August

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THE GREAT ESCAPE Critics from across Europe venture to Brighton’s annual Great Escape Festival, with acts also travelling from around the world to be involved when the city’s music venues come alive each May. CHVRCHES, Swim Deep and The 1975 are some of the many acts worth catching this year, as well as the young indie-pop group Cub Scouts, who’ll be trekking there all the way from Australia!

16th–18th May. Tickets from £45

42 MAYHEM! | APRIL 2013

LEEFEST

At North Devon’s infamous surf haven Croyde Bay, music fans and surfers will join again for an exciting weekend this June, with extreme sports by daytime and music by night. Surf fanatic Ben Howard headlined last year, along with Newton Faulkner, Dry The River and more and this year will definitely be another great mix of sea, sand and swell!

Close to Winchester and with a capacity of just 3,000 people, Blissfields has a great atmosphere – last year including everything from shisha to mini-golf, alongside music from Jake Bugg, Spector, Aluna George and others.

The latest line-up for 2013 includes returns for Bastille and The Mystery Jets headlining, as well as Matt Corby and more, along with this year’s theme, ‘The Directors Cut’. Expect more fun and fancy dress!

Lee started his festival in his back garden in 2006, aged just 16, when his parents were away – the stuff of teenage dreams!

Since then, Leefest has grown to a full scale not-for-profit festival, raising funds for the incredible work of Kids Company, while indulging in cracking music too, including Jakwob, Fenech Soler, King Charles, Bastille and more.

Last year it won awards fpr ‘Best independent Festival’ and was nominated for ‘Best Lineup’, with this year’s expected any day now from Lee and his team!

21st–23rd June. Tickets from £45

5th–7th July. Tickets from £75

12th–14th July. Tickets start at £55

BLISSFIELDS FESTIVAL GOLD COAST OCEAN FEST

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A CATCH UP WITH…

INTERVIEW BY CHRIS DONNELLY

Fresh back from the States, their debut American shows in Los Angeles and New York set them up nicely for their current UK tour. Having been included on the BBC Sound poll long list and MTV’s Brand New for 2013 list, Kodaline just released their highly anticipated debut album ‘In A Perfect World’ which proceded the ‘The High Hopes EP’ released last month.

44 MAYHEM! | APRIL 2013

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A CATCH UP WITH… You’ve already been tipped for big things, played some amazing shows around the world and more in the first few months of 2013. Have you got any highlights so far?

This years been pretty good so far.

We went to LA and New York in January, that was pretty crazy. We’re in New York now and we love it over here, totally different to back home.

And it feels like things have got really big for you guys realy quickly – does it ever feel surreal hearing your records on the radio, and being written about all of a sudden?

Yeah it’s pretty overwhelming to be honest.

We were driving to London the other day and we were played on two different stations at the same time, it’s a really strange feeling but cool at the same time.

When you come to writing now, given all the recent tours and exposure, do you feel your song writing has changed from before and been influenced by it all?

We haven’t really stopped writing since finishing the first album, it’s all we do when we have time off. But I think being on the road and constantly away from home will have some sort of influence on us.

If you could sum up your sound in a single sentence for us, how would you define it?

It’s a hard question to answer because we’re so submerged in it, but people have called us ‘Desperately Romantic’, and we think that’s pretty funny.

We catch up with Mark ahead of their show at the Wedgewood Rooms on 4th April, to find out what it was like all growing up together and what lies ahead.

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Your latest release ‘The High Hopes EP’ arrived just before your debut album this summer – what are the themes behind your songs on the EP? Well High Hopes is a song about positive thinking. Steve wrote it about three years ago and it’s still one of our favourite songs on the record.

Did you find it difficult under pressure trying to record your debut album, or was it something that was more of an enjoyable challenge and something you felt naturally ready for?

We really enjoyed it, we love being in the studio and were excited to go back in, whenever we get some time off.

APRIL 2013 | MAYHEM!

45

A CATCH UP WITH…

There was some pressure towards the end of recording it because we were starting to get really busy with touring etc but we kinda work well under pressure.

classrooms were empty so we had the place to ourselves. I think the building is gone now which is a shame, but that was definitely an experience in itself.

What can we expect from the album?

Would you say there are any ‘surprises’ for fans?

There’s definitely surprises for people who have checked us out before. We use quite a variety of different sounds in the studio, if something sounds cool or excites us we’ll use it in a song.

Honestly now, what were you guys all like at school – do you have fond memories of it, or were you always just desperate to make music?

I was pretty hopeless in school and college didn’t really appeal to me.

Steve and I started playing music together in school when we were pretty young. We played in bands and basically spent any free time we had playing and writing songs together.

Have you thought about artwork for the album yet? Is there any chance you might put yourselves on the cover, or have you got another idea you can tell us about or at least tease us with…?

Yeah we’ve chosen our artwork, it’s up on all our social networking sites.

It’s a photograph taken from a lake in the Alps, we saw the photo and thought it was cool so we went with it.

Is it true that you practice together in an old school building back in Ireland? It sounds like it should create an incredible atmosphere! What’s it like being able to work and make music somewhere that’s interesting and got some heritage behind it?

Yeah we used to practice in an old school. It was strange but had a cool vibe and a great atmosphere. All the 46 MAYHEM! | APRIL 2013

Recently you’ve also toured a lot, going to SXSW, and here in the UK – what reminds you of home and keeps you going through the long touring stints?

Whenever we meet an Irish person at a show it always reminds us of home. We played in Boston last night and there was a huge group of Irish that live in the same town we grew up in, so that was cool. It’s always nice to hear a familiar accent.

You’ve formed a strong partnership with Stevie Russell who’s directed most of your videos – what helps you both to create such a good partnership between your music and Stevie’s moving videos?

Well Stevie’s a genius and a great guy to work with. A friend of ours showed him our song ‘A ll I Want’ and he came up with this video idea so we went with it. It completely blew us away so we’ve continued to work with him.

In the past your music has appeared on Grey’s Anatomy, and it sounds like it would lend itself well to a full-length film too. Is that something you might ever consider or what sort of story might it take to get you interested in doing something like that?

Writing music for a film would be cool but that’s a totally different thing to what were doing now. We’re still only finding our feet as a band so we want to put all our time into Kodaline. It would be good fun trying to score a film tho.

If you had the chance to sign three of your most recent favourite artists, who would you choose?

Jake Bugg, Peace and Haim.

Finally, when we hear your new music from the EP and album over the coming months, what thoughts and feelings do you hope to leave us with?

Every song on the album is a life experience we’ve gone through, be that a positive one or a negative one.

If the listener can take a song we’ve written and relate to it in any way, then we’d be happy lads.

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APRIL 2013 | MAYHEM!

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WRITTEN BY CHRIS MORLEY

FIGHTING TALK!

PILLOW

FIGHT! at It’s the traditional war cry ng you d many a children’s (an . ver epo at heart adult’s) sle But now it’s spread across ban the globe as part of an ‘ur . ent vem mo d’ playgroun We’ll let the organisers y explain more before the ow... pill ded loa a h wit us k soc

FIGHT CLUB We know the first rule of Fight Club is that you don’t talk about it, but presumably the rules on pillow fighting are slightly different, so here from the creators of Pillow Fight Day is their manifesto of sorts: All over the world, groups like Pillow Fight Day organise free, fun, all ages, non-commercial public events. From a massive Mobile Clubbing event in a London train station to a giant pillow fight near the Eiffel Tower in Paris to a subway party beneath the streets of Toronto, it’s clear that the urban playground is growing around the world, leaving more public and more social cities in its wake. This is the urban playground movement, a playful part of the larger public space movement.

One of their goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption

experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space. The result, they hope, will be a global community of participants, not consumers, in a world where people are constantly organising and attending these happenings in every major city in the world. Whether Chuck Palahniuk (author of ‘Fight Club’) or the film adaptation’s stars Brad Pitt and Edward Norton attend any of these events is as yet unclear!

PILLOW TALK And it’s easy enough to stage your own – see www.pillowfightday.com.

Are there any rules of engagement? You bet there are, soldier. Let our man from the SPS (that’s Special Pillow Service to you ordinary civilians) tell you more…

People begin to assemble in the square. There is a feeling of euphoria running through most of the crowd, and you’re probably a little nervous.

If you feel that not everybody is there yet, do not blow the whistle.

It’s best to wait for people to arrive than to start on time without them.

THE SIGNAL SOUNDS! Once people start swinging, most of your job is done. This is the part where you get to enjoy the fruits of your labour, start whacking people with your own pillow, and at times, laugh uncontrollably. Ideally, the community will police itself if people become aggressive, so there won’t not be much to worry about.

And with that he’s getting visibly upset, telling us ‘you weren’t there, man’ and condemning his country for leaving him to die in that fluffy hell-hole. Don’t make his mistake – read up on the rules, and good luck going over the top, Mayhem! salutes your bravery!

For a fantastic range of great value bedding

visit www.cargohomeshop.com PROUD SPONSORS OF MAYHEM! MAGAZINE’S PILLOW FIGHT DAY ARTICLE.

54 MAYHEM! | APRIL 2013

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APRIL 2013 | MAYHEM!

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RSPCA WEEK!

ITâ&#x20AC;&#x2122;S FUN TO

STAY AT THE

RSPCA

WRITTEN BY CHRIS MORLEY

The RSPCA (Royal Society for the Prevention of Cruelty to Animals) has been doing its bit to promote animal welfare since 1824, when it was founded by a group of 22 concerned souls led by two Members of Parliament (Richard Martin and William Wilberforce, old Bill also heavily involved in the move towards the abolition of the slave trade after becoming a committed Christian in October 1784) and the Reverend Arthur Broome.

56 MAYHEM! | APRIL 2013

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RSPCA WEEK!

!

! "

It was the first animal welfare charity to be founded anywhere in the world, and succeeded in bringing 64 cases before courts of law in its first year. It was also granted Royal status by Queen Victoria in 1840, 10 years after the first RSPCA inspectors went on the lookout, and that vital work continues to this day and is celebrated with a yearly RSPCA Week â&#x20AC;&#x201C; this yearâ&#x20AC;&#x2122;s running from 29th April â&#x20AC;&#x201C; 5th May.

PARLIAMENTARY PRIVILEGE The mid 18th to early 19th Century found the fledgling RSPCA taking the long march to the Houses of Parliament on more than one occasion, The Cruelty To Animals Act (1835), though later amended in 1876, was passed as an extension of Martinâ&#x20AC;&#x2122;s Act, which also went by the rather long-winded title of the â&#x20AC;&#x2DC;Cruel Treatment Of Cattle Actâ&#x20AC;&#x2122; (1822), followed by Sir George Greenwoodâ&#x20AC;&#x2122;s â&#x20AC;&#x2DC;A nimal Protection Actâ&#x20AC;&#x2122; (1911).

And that spirit continues to inform the organisationâ&#x20AC;&#x2122;s work â&#x20AC;&#x201C; the â&#x20AC;&#x2DC;Animal Welfare Actâ&#x20AC;&#x2122; (2006) arguably their most recent contribution to the legal rights of our animal friends.

ANIMAL MAGIC And you can help in the fight, too! RSPCA Week has been running since 2005, and last year saw them raise over ÂŁ395,000, a ÂŁ65,000 increase compared to 2011.

Whether you have pets or not, there are many ways to join in the fun. Start by requesting a fund-raising pack from rspca.org.uk/getinvolved/getfundraising/fundraisingpack.

Plus there are enough great ideas for raising money to last a whole year, talking to the animals as the great Doctor Doolittle did optional, though curiously it doesnâ&#x20AC;&#x2122;t make the list at rspca.org.uk/getinvolved/getfundraising/ideas.

Never mind, eh?

Step up to the plate and join the animal army by supporting RSPCA campaigns for what it calls â&#x20AC;&#x2DC;companionâ&#x20AC;&#x2122; animals (domestic cats, dogs etc), or their wild, farm-based or sadly laboratory-bound brethren â&#x20AC;&#x201C; to see more visit rspca.org.uk/getinvolved/campaigns.

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GIVE A LITTLE...

IT COULD BE YOU There are many different reasons why you might need to use the food bank.

Maybe you have just been made unemployed, your benefits have stopped or the rising cost of other household bills is hitting you hard.

WRITTEN BY ASHA LAL

If you, or someone you know, is in need of short term support you can collect food vouchers from many different places in the city including the Citizens Advice Bureau, Family Welfare Association, Job Centres or Lighthouse Salvation Army in Southsea. A professional will then assess your situation and give you a voucher to take to a foodbank to cover you for three days worth of food.

PORTSMOUTH FOODBANK Opening your fridge or cupboard door to find there is nothing to eat and having no money to buy anything is a scary prospect but it’s one that many people face every day.

Thousands of people in the UK regularly go hungry because they don’t have enough money to afford to eat. This was recently highlighted locally in Portsmouth with a 27% increase in people having to use their local foodbank.

WHAT IS A FOODBANK? Foodbanks are community based projects, where food is donated by local people, stored locally and distributed to local people in need. They provide short term, emergency food to an individual or family in crisis while a longer term strategy is developed.

58 MAYHEM! | APRIL 2013

SUPPORT YOUR LOCAL FOODBANK Next time you’re at the supermarket, if you can, why not pick up an extra tin of soup or box of cereal – they dont need to be posh brands! Anything, no matter how small can make a difference, and you could make it your one good deed that month.

Non perishable foods that can be donated to the food bank include tinned fruit, rice, pasta, cereals and tea bags, for the full list and for more information check out www.portsmouthfoodbank.org.uk.

Do you have some time you could put to better use? Are you fed up with repeats on the TV? Why not contact the foodbank and see how you can help your local community. There are opportunities to sort donated food ready for distribution and to meet clients and give out food.

The foodbank in Portsmouth is linked to the Trussell Trust and can be found at Kings Church, Elm Grove. It’s open Monday, Wednesday and Friday from 12.00–14.00.

The Portsmouth Foodbank also has a satellite centre which is based in Paulsgrove Baptist Church, Woofferton Close and is open Tuesdays and Thursdays 12–2pm.

If you have any queries, please contact the food bank on 02392 987977 or email foodbank@kingschurchportsmouth.co.uk.

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CA LL TODAY ON

FANTASTICAL FOOD!

Heston Blumenthal could arguably be described as Britain’s most ambitious chef. A self-taught chef who has risen sharply to become one of the world’s foremost authorities on food and especially known for his fantastical creations, he finds inspiration for his experiments everywhere.

HESTON

A MAYHEM! EXCLUSIVE

It’s all about the experience…

Why Heston Blumenthal’s passion for innovative food continues...

60 MAYHEM! | APRIL 2013

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FANTASTICAL FOOD!

“If you have ambition and versatility then what you can create in food becomes pretty much endless”

His flagship restaurant, The Fat Duck in Bray, Berkshire, with its three Michelin stars, his numerous books, television shows and appearances… despite all this success, it seems not too much of it has gone to his head. His humility in character apparently transfers easily over to his business ventures.

“It’s great that The Fat Duck has succeeded without being a grand venue itself,” he says. “It doesn’t have grounds, a lake at the front or a view of the ocean. It’s a little old cottage on the side of the road that has achieved what it has because of what goes on inside it.”

The restaurant continues to enjoy success despite the on-going recession putting a squeeze on people’s finances.

People always need to eat – and they’re evidently not cutting back on eating out when the experience is so highly valued.

“No matter what kind of industry you’re in, I think there are business fundamentals that are particularly important during times of austerity,” he says. “For me, everything comes down to food, service and value for money. Value for money isn’t always to do with how much you pay; you can have value for money at a really expensive restaurant and be totally ripped off at a cheap one.”

“I think service might be even more important than food,” he continues. “If food goes out as it should do, then it’s the service that will make or break whether a customer will come back. For us, time has never been more important, and when we go to a restaurant we want to be relaxed; we want to have a good time. If food is served properly, friendly and humanly, then people will invariably have had a great experience.”

lab could be seen as something of a mission statement.

“I think we’re all looking to change food, just at different levels,” he says. One of his earlier TV shows, Heston’s Michelin Impossible, was aimed at transforming offerings within various national institutions such as within the NHS and at the cinema. But for people watching at home their equivalent transformation could be preparing something in a different way, or turning a sauce on its head to re-invent vegetables or meat.

Reinventing vegetables seems to be something at the forefront of Blumenthal’s mind: “If you have ambition and versatility then what you can create in food becomes pretty much endless.

Vegetables will always offer you that more than anything else because of the way you can prepare, blend and dress them.”

“For me, onions and potatoes represent entirely that versatility. They’re so simple yet the options are incredibly complex – the flavour, the texture... everything.”

Of course, such simplicity wouldn’t quite reflect Heston’s persona – that of a culinary magician who has inspired millions to experiment just like he has – and so dishes such as cucumber ketchup with roasted scallops bear his mark.

In his most recent TV series, Heston’s Fantastical Food, he created supersized versions of meals and treats, evoking the wonder of childhood food. This is all part of the feeling of excitement he aims to generate through his creations – the experience being the overriding factor.

“I think people do need to be more excited about fruit, vegetables, and meat for that matter,” he says. “I feel that public health campaigns have Blumenthal’s approach to food comes probably gone too far in that they only from the thrill of creation – taking talk about nutrition. We need to get back inspiration from all sources, however to people enjoying their food for the unlikely, that he encounters wherever smell, the flavour and the overall eating he goes and from the people he meets. experience. If you turn people on to that He believes there is a misconception that within the right kinds of foods, then the food is all about taste – and the several health aspect will take care of itself.” hundred dishes in development at his

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APRIL 2013 | MAYHEM!

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COLOURS OF THE FOOD SPECTRUM

Artificial colouring used to be present in a lot of foods until research revealed some of the side affects it can have.

TASTE THE RAINBOW WRITTEN BY ELISHA PILMOOR

62 MAYHEM! | APRIL 2013

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COLOURS OF THE FOOD SPECTRUM

PRIMARY COLOURS Blue Smarties were infamously taken off the market for making children hyperactive. But more severe side affects can occur with damage to vital organs like the liver and there has even been research in America into Red 3 causing cancer. Companies now try to use natural food colouring and these can be hugely beneficial...

Red foods are warming and energising.

They contain iron which boosts stamina and others are full of potassium which improves energy levels. Fruits such as tomatoes and cherries are a good choice as well as red lentils.

The brainy bunch of the food colours is yellow, which can help boost brainpower.

They are high in vitamin E and some research suggests they can reduce the risk of Alzheimers. Common foods like bananas, lemons and pineapple will help boost the brain as will vegetable oil and peanuts.

To calm you down after a long day, pick deep blue foods. The deep shades reduce inflammation and are perfect for times of stress. Blue also helps to sooth eyes that have stared at a computer for too long.

Snack on blueberries, raisins and prunes.

SECONDARY COLOURS Orange is linked with happiness and good health and the bright food is also a good appetite stimulant. Carrots supposedly help you see in the dark but they will also improve digestion and boost the immune system. Fruits such as apricots, mangos and gooseberries will help digestion.

Being told to eat your greens as a child will have helped keep your blood free of toxins.

Green foods like broccoli, watercress and spinach promote a healthy balance of acid and alkaline in the body. They can also help keep your heart healthy.

Cell membranes and the nervous system are kept healthy through violet and purple foods. Aubergines and eggplants contain nasunin which protects the brain cell membranes. They also improve the function of the pineal gland which helps intuition. Blackberries and plums are a perfect combination.

Coloured foods are full of pigmentation and the deeper the colour, the more nutritious. So if your plate looks like a delightful rainbow, it is full of foods that will benefit your body.

PHOTO COURTESY OF THE FANTASTIC CARL WARNER FROM HIS â&#x20AC;&#x2DC;FOODSCAPESâ&#x20AC;&#x2122; COLLECTION. CHECK OUT HIS WEBSITE FOR EVEN MORE: CARLWARNER.COM

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APRIL 2013 | MAYHEM!

63

OUR CRUNCHY FRIEND!

DON’T ETot FORG nal Carr

Internatio on Day, Appreciati ril! this 4th Ap

CARROT WRITTEN BY CHRIS PICKETT

TOP!

64 MAYHEM! | APRIL 2013

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OUR CRUNCHY FRIEND!

Imagine a world where terrifying nose-less snowmen are the norm, a skeletal looking Bugs Bunny can barely muster the energy to ask Doc ‘what’s up’ and Sunday roasts always lack that orange tint of perfection. It’s a world none of us want to live in. 4th April marks International Carrot Day, a full 24 hours set aside to celebrate the iconic orange vegetable and if you don’t want this carrot-less dystopia to materialise you should clear your diary and honour its rooty goodness.

CARL WARNER’S incredible

Foodscapes

Carrots are believed to have originated from Iran and Afghanistan where they are commonly purple or yellow.

Later they were imported to the Netherlands where unsurprisingly their colour made them very popular with the House of Orange. Since its humble origins the carrot has become a regular fixture for many households; whether it’s in sticks with humous, grated into carrot cake or served with a roast.

Holtville California is the self-proclaimed ‘Carrot Capital of the World’ and hosts a 10 day festival to pay tribute to their favourite vegetable and during World War II the RAF started the myth that carrots help you see in the dark.

They convinced the Germans that their aircraft were being located because British pilots could see them, but in reality it was a cover up to protect their secret radar network.

Regular viewers of Hugh Lawrie’s ‘House’ will know that eating too many carrots can turn your skin orange, however. ‘Carotenosis’ is perfectly harmless but don’t worry you would need to eat more than three carrots a day for a number of weeks before you start looking like an Oopma Loompa.

One lady who appreciates carrots more than most is Californian Zizi Howell who has 35 tattoos of carrots on her body as well as over 1,000 pieces of carrot memorabilia decorating her home. Zizi spends over five hours every day maintaining her collection and she even uses carrots as hair curlers for her morning makeover.

So now you know more about the colourful veg don’t forget to set aside 4th April and have yourself a carrot carnival.

DID YOU KNOW… In 2011 a woman found her lost wedding ring thanks to a carrot? Lena Paahlsson from Sweden lost the ring in 1995 and thought she would never see her treasured jewellery again, but when she was picking carrots from her farm she found a carrot which had grown through the middle of the ring and she was reunited after 16 years of searching. She certainly got the root of that!

Both books are available on Amazon and at all good book stores.

For more info go to

www.carlwarner.com A BIG THANKS TO CARL FOR ALLOWING MAYHEM! TO USE HIS FANTASTIC PHOTOGRAPHS

TO THE HEART OF THE MATTER!

Dieting seems to be a favourite subject of conversation in this day and age. In this maze of fads and hearsay, what can be relied on and how accurate are diet plans? How unique should one’s diet strategy be and how long should it last?

Nutritionists and food writers around the world agree that dieting helps one reshape one’s body as long as it helps change one’s attitude towards food and is not to be embraced for a couple of months only…

WRITTEN BY VANESHA PEACH

FAD DIET

This article is put together for entertainment purposes only. For further information and advice always consult a doctor.

66 MAYHEM! | APRIL 2013

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TO THE HEART OF THE MATTER!

SIMPLE MATHS According to nutritionists, to lose 1lb of fat you need to create a calorie deficit of 3,500 kcal. This can be spread over a week for example so that women’s daily intake can be reduced to 1,500 instead of 2,000 and men’s daily intake can be lowered to 2,000 calories instead of 2,500. For both men and women: 500 kcal (every day) x 7 = 3,500 kcal. The body will thus draw on its fat deposits to supply it with enough energy. Job done.

EXERCISE AND DIARY It’s important to consult your physician before starting a diet as you need to make sure that you are healthy and that there is no underlying conditions. Set up a complete exercise plan as this is an important way to help burn the calories. Keep a food diary, inputting information about your daily diet and daily exercise. In this way you will be in control of the calories lost.

MCKENNA Paul McKenna in his book ‘I can Make You Thin’ states that we can lose weight by still eating the food we love and by reducing the portions. He believes that we must listen more to our body and know when we are full. The signs are apparently there and more often than not we eat because we are bored or because we like the food’s texture/taste/smell. His methods promote the idea that we must rethink our relationship to food and eat only when we’re hungry.

FAILURE OF POPULAR DIETS It has been researched that nine out of 10 diets are unsuccessful, with 18% of people growing heavier than when they started. This is nasty. This tendency, however, shows that in order to maintain a healthy weight, we do need to have a diet which we can maintain for the rest of our lives. This seems to be the point of view of Prof David Haslam, Chair of the National Obesity Forum.

He says that if you practice intermittent fasting, where one has a diet of 500–600 calories on some days of the week and eats what he/she wants in between, it won’t last. It’s called a fasting fad and diets include the Alternate Day Diet, where one fasts every other day, and the 5:2 Diet, when one fasts two days a week. Unfortunately, they are not very reliable and certainly don’t look sensible.

EAT SENSIBLY AND ENJOY WHAT YOU EAT This seems to be the elusive solution to our dilemma: whether to enjoy our food or whether to lose weight. We NEED to love what we are feeding ourselves. Collect recipes about healthy eating and delicious nutritious food. Rediscover old Grandmother recipes and enjoy the full nutritious value of fruit, veg, wholegrains and low-fat dairy. Invent new, nutritious meals with fish and meat. Be creative, while being health-conscious and checking the calories on packs.

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APRIL 2013 | MAYHEM!

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MOUTH WATERING!

efeater We’ve donned our Be t about jus uniforms and we’re ty big ar ready to tuck into a he t ea British slab of the stuff for Gr one of the Beef Week! Well, it is en Warders, perks of the job. Yeom oper title, to give them their pr me, in part, na at are known by th ic right to tor thanks to their his liked from as much beef as they the sovereign’s table!

BRITISH

BEEF! WRITTEN BY CHRIS MORLEY

68 MAYHEM! | APRIL 2013

Sorry Veggies!

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MOUTH WATERING! So, as we march you to your cell in the Tower Of Mayhem! (to be quite frank, we need the exercise, all those roasts are getting to us), the steaks (beef, of course) are high – mmmm, lovely!

A NICE BIT OF BOEF We have the Normans to thank for our English word ‘beef’ – after their 11th Century conquest of our green and pleasant land, French nobles would refer to the meat they were served as boef – which actually means ‘Ox’, though we popularly assume beef to come from cattle. Of course, belonging to the nobility they hadn’t the slightest idea what was on their plate, leaving the business of actually killing the poor cows they munched on to peasants.

But it actually goes back much further than that – even early humans couldn’t resist the taste of bovine flesh, and by around 8,000 BC they had domesticated cattle as a means of easy accessibility to beef, milk and leather. Although there are no records of any early communal equivalent to Radio 4’s On Your Farm, which may have helped their cause somewhat.

Clearly these first farmers took their huntergatherer responsibilities seriously, and even took the time to leave behind some nice pictures. Several of the paintings on the walls of the Lascaux Caves in the South West of France are depictions of hunting scenes featuring the aurochs (an ancestor of modern cattle) as the prey. One to ponder next time you tuck into a Big Mac!

THE CATTLE ARE LOWING, THE BUTCHER AWAITS Cuts of beef start their journey to your plate as primal cuts – those which have been separated from the carcass of the cow during the butchering process. From then on you can choose whether to have a sirloin, rump, flank, brisket...the possibilities are endless. And that’s where Ladies In Beef come in, kindly patrons of Great British Beef Week.

This year’s beefy bash will take place from 21st–27th April, and why not ‘Host A Roast’ for St George’s Day? It’ll taste great, and you’ll be supporting the farmers and their families who bring the beef to our tables, so everybody wins! For more information, and to find out what the good ladies stand for visit www.ladiesinbeef.org.uk.

And like all good Beefeaters, march ever onwards for meaty goodness, England, and St George!

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APRIL 2013 | MAYHEM!

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CLIMBING THE LADDER!

HOUSE HUNTING Buying a house can be stressful especially when you have a budget to stick to and a maze of paperwork to get through.

WRITTEN BY ROBYN MONTAGUE

Owning a property is a commitment to consider, but it saves you money in the long run, so here are our tips to make sure you feel right at home.

BORROWING BUSINESS A mortgage broker is the first person to call as they can search the market for the best deals but don’t stretch to the limits of your budget as additional one-off expenses are waiting round the corner.

Deposits, valuations, legal fees, land register, estate agents commission and insurance premiums are all necessary and can cost anywhere between £2,000 to £5,000, so do the maths!

70 MAYHEM! | APRIL 2013

START THE SEARCH

MAKING THE MOVE

MORTGAGE MAYHEM!

Make a list of all the criteria you fancy in your home and be realistic. You may not get a pool but you’ll be swimming in disposable income. Before asking to view a property there are two things to check before going the distance. Is it freehold which means you’ll own the full property, or lease specific? And is it registered or unregistered by the state? It may take some time to get it right but remember it’s a marathon and not a sprint.

Once you’ve found the perfect property for you and done all the research, don’t let it go! Make a move because it’s a buyer’s market out there and chances are that others are circling in too. Start by offering less than the asking price as owners will expect this and will often take an offer. Begin low and negotiate through your agent, but make sure it’s all done legally and not with the shake of a hand – handshakes are not legally binding!

As soon as you’ve come to an agreement that suits both parties call a broker or lender to sort out your mortgage application.

Think about fluctuations in interest rates before you sign on the dotted line as this catches a lot of first time buyers off guard. To seal the deal ask your solicitor to write up a contract and when signed the seller’s deeds will be handed over. All that’s left to do is celebrate your new home with a bottle of bubbly!

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MAYHEM! MEETS…

Benedict Cumberbatch is just as at home playing heroes or villains.

In Star Trek into Darkness he gets one of his meatiest roles yet.

Benedict A MAYHEM! EXCLUSIVE

Cumberbatch

…out of the darkness, into the limelight.

72 MAYHEM! | APRIL 2013

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MAYHEM! MEETS…

Quickly becoming one of Hollywood’s hottest names on everyone’s radar, Benedict Cumberbatch has been busy. Star of the TV hit Sherlock, which returns soon for a third series, he has also portrayed Stephen Hawking in the BBC drama Hawking, William Pitt in Amazing Grace, Stephen Ezard in The Last Enemy and Paul Marshall in Atonement, along with roles in Danny Boyle’s adaptation of Mary Shelley’s Frankenstein, Major Stewart in Steven Spielberg’s War Horse, as well as one of the pivotal roles in Tinker Tailor Soldier Spy. With Cumberbatch soon to appear as the main antagonist in J. J. Abrams’ Star Trek into Darkness, and set to play Julian Assange, the founder of WikiLeaks, in the highly controversial The Fifth Estate, does he find himself attracted to bad guy roles?

“Yes and no,” he says. “I am very aware of cookie cutter, two-dimensional villains and the English transition of an actor being from a different culture coming over and they are being like, ‘God, this guy does theatre and crap, we’d better give him the bad guy role and a cape and just make him really horrible.’ It was really the script; it was the pitch that J. J. gave me a couple of scenes to audition with and he fleshed out the whole world of the rest of the script, and there’s a purpose and intention to his otherwise violent and pretty distressing actions that made it really intriguing. And I thought, ‘Well okay, there’s a purpose to this man; he’s not just the antagonist’.”

It’s not always black and white, as Cumberbatch explains: “If you look at the back catalogue, it’s not all villains. Sherlock is an anti-hero – he’s a lot of complicated things, morally ambiguous; he’s sided with the angels, but I don’t think he’s one of them – but at the same time he’s not a villain, and I resist that anyway.”

So where did the actor find inspiration for appearing in such a huge sci-fi production?

“As far as films that had an influence that were sort of in the genre when I was growing up, I would say… well, I saw Buck Rogers as well as Star Trek on telly, and then film wise, I guess it was Star Wars really.”

Having become such a huge star so quickly, it must be difficult to get around unnoticed. “Well, I was mobbed at the airport in Japan, which was not my usual sort of thing; it’s not what I expect when I arrive at the airport,” Cumberbatch says.

“It was amazing – lots of fans turned out when we were recording in Tokyo. It’s fantastic and I think it was because there were a few people who were interested to talk to me about everything to do with my life at the moment, and to let me know that I’m very big on the internet, which I have sort of got wind of. But it was nice; it was a lot of stuff.”

The son of actors Timothy Carlton and Wanda Ventham, as a child Cumberbatch was involved in numerous Shakespearean plays and made his debut as Titania Queen of the Fairies in A Midsummer Night’s Dream at the age of 13. However, it could all have been different as his parents didn’t want him to be an actor.

Star Trek is one of the world’s best loved “They just saw the pitfalls of it every series with legions of obsessive fans. On day,” he says, “and you don’t know where what level does Cumberbatch approach your next job is coming from and it’s the franchise? “I watched it and I knew of it,” unstable. You want something better and he says, “and I’ve seen pretty much every everything that was bad about it for them, generation of it. I’ve seen some of the films they wanted me to be free of, but I just but I have never been an obsessed fan. I’ve kept on doing it, at school and university never had that longing to be in the club, even and eventually my dad said: ‘You are a football club actually, but I guess it’s better than I was or ever will be. You will something to do with being an only child. have a really good time doing this for a I was very gregarious, but I think I never living.’ And I cried and from that moment obsessed with anything – I just sort I thought, ‘Okay, if I’ve got his blessing, of bought the T-shirt.” then I’m going to do it’.”

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APRIL 2013 | MAYHEM!

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STD LOOKING AFTER NUMBER ONE!

AWARENESS

MONTH WRITTEN BY KATHRYN BLACK

Other than Jeremy Kyle telling people to ‘put something on the end of it’ on a daily basis, it’s pretty unlikely that STDs are something you hear much about or, heaven forbid, talk about with your friends.

In honour of STD Awareness Month here’s our lowdown on why and how to get checked!

PROTECT YOURSELF

THE STATS Anyone can be affected by an STD but young people are the most at risk, with 16–24 year olds accounting for up to 63% of new cases of chlamydia.

To make things worse, most people with chlamydia don’t have any symptoms and left untreated it can lead to infertility.

74 MAYHEM! | APRIL 2013

As the only contraception that protects against STDs, condoms are the must have accessory when it comes to safe sex. Not only that, they are 98% effective against pregnancy too. Sure, they might cause a slight, erm, delay in proceedings but it’s better to be safe than sorry and you can pick them up for free at sexual health clinics and doctors surgeries too.

HOW TO DEAL WITH AN STD

GET TESTED So going to the clinic might seem like the scariest thing in the world, right? Wrong.

Answering sexrelated questions and having a quick test is not half as terrifying as worrying whether you’re in the clear or not for the rest of your life. Worse still, the longer you wait the more chance you’ll have of infecting a new partner if you do have something.

WHERE TO GO Portsmouth’s very own sexual health clinic is located at St. Mary’s Hospital, Milton, with dropin appointments available Monday to Friday. For more information, visit letstalkaboutit.nhs.uk a web site dedicated to sexual health in Hampshire.

If a test reveals you do have an STD it may seem like the end of the world, but it really isn’t. You’ll be asked to inform any former sexual partners you’ve had, which won’t be the most fun thing you’ve ever done, but treatmentwise you’ll be in safe hands. Everything is treatable, including HIV, and with professionals to help you, you’re definitely not alone.

To advertise in Mayhem! Magazine call us on: 023 9229 4408

ADVERTORIAL

SHEWHODARES

SHE WHO DARES fragrance brand is proud to be launching in Gunwharf Quays on Saturday, 4th May. Rachel says, “the reason I am starting my regional launch programme at Gunwharf Quays is because I’ve had so much support from my home town and I will be very proud to do it here”. The launch is the first of many around the UK. ‘Eminence’ by SHE WHO DARES is a beautifully fresh, floral scent. Rachel says one of the best things about launching her fragrance business was being able to watch the perfume she created being put into bottles and packaged up. She didn’t have far to travel to see the process, as its happening at Hampshire Cosmetics in Waterlooville. “For the people working on the production line its probably just something else they have to do in a day”, she said. “They can’t possibly realise how important what they’re doing is to me.” The brand in itself is very personal to Rachel, with its creation being inspired by the acknowledgment of an MBE for her own achievements.

SCENT-SATIONAL INSPIRATION FOR WOMEN SHE WHO DARES is a gift brand designed to celebrate remarkable women, founded by Rachel Lowe MBE. In 2009, Rachel was recognised for her services to business with an MBE after she encouraged enterprise in schools, 80 MAYHEM! | APRIL 2013

All SWD products feature the signature rose. This emblem is inherent throughout the brand’s product range offering and is a symbol of aspiration and recognition.

SHE WHO DARES can be given as a gift to acknowledge the women in your life who inspire admiration and strength; a gift that says I believe in you. To make up the product range, SHE WHO DARES also has a hand bag, a clutch bag embellished with Swarovski Crystals, and pendant featuring the iconic Rose. A second fragrance, ‘dalliance’ is also in production, due in the Summer 2013.

Never give up, nothing is impossible.

colleges and universities.

This acknowledgement and honour, ultimately, inspired the brand.

The brand message is simple yet emotive: Never give up, nothing is impossible, a statement symbolic of Rachel’s achievements.

The fragrance is made completely in the UK, despite costing more to bring the product to market, as showing support for the British economy is something Rachel is extremely passionate about. www.SWDfashion.com

To advertise in Mayhem! Magazine call us on: 023 9229 4408

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WHAT IS MAYHEM! MAGAZINE ?

Mayhem! Magazine, the FREE lifestyle magazine for people in Portsmouth and surrounding areas.

What is Mayhem! Magazine?

Mayhem! Magazine is the No. 1, FREE monthly, glossy culture and lifestyle magazine distributed to over 500 business and public service locations across Portsmouth and its surrounding areas, with a circulation of 10,000 and an audience of over half a million. We give people the choice to pick us up and statistics suggest that magazine readers consider advertising to be an important part of their reading experience.

Mayhem! Magazine offers a regular fix of culture, fashion, sports, film, music, relationships and everything in between. Offering great reader value within 84 pages of interesting editorial, celebrity interviews and business promotions.

Mayhem! Magazine provides an excellent advertising platform for any organisation looking to generate more business, improve brand awareness or simply tell people who you are. Mayhem! Magazine has seen enormous success and those who have committed to us have enjoyed a fantastic response to their campaigns.

PETERSFIELD

DISTRIBUTION Mayhem! is widely available and FREE to pick up at the beginning of each month, from the restaurants, pubs, shops, salons, boutiques, libraries and entertainment venues across the city and surrounding towns. We feature branded magazine stands in prime locations including, Portsmouth Guildhall, Cascades Shopping Centre, Waterstones and Blackwells bookshop, Asda Superstore in Fratton, B&Q Supercentre and many more. Mayhem! is also available to hundreds of daily commuters to and from Fratton Train Station.

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STATISTICS FROM OUR OWN READERSâ&#x20AC;&#x2122; SURVEY SHOW THATâ&#x20AC;Ś

97%

said they were likely to read Mayhem!

Magazine again.

82 MAYHEM! | APRIL 2013

86%

said they were likely to use promotional discounts.

76% of our readers claim the advertising is relevant to them.

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