CANADIAN TOURISM INDUSTRY PUSH TO OPEN BORDERS FOR TOURISM - MBE BUSINESS MAGAZINE

ISSUE 59 | NOVEMBER 2020

The Canadian Tourism Industry’s sufferings has been immense in recent times due to the pandemic COVID-19

Pg. 13

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Pg. 52

Pg. 42

THIS MONTH FOCUSING ON Legal Questions On Covid-19 & Employee Rights

Remembrance Day Canada 2020

What Is Quality Management

Investing In Ecosystems

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CONTENTS 06

Proper Handling of Resources

08

Real Estate Property Markets Canada

10 13

How To Achieve a Positive Mindset For Success?

Canadian Tourism Industry’s Push

16

New Apple Watches and I-Pad are on Apple’s calendar...

20

Event Calendar

22

TRUMP BAN ON TIK TOK APP HITS A ROADBLOCK

In a Management Position

& It’s Effect by Covid-19

To Open Borders For Tourism

30

Interview with MR. AMIT PURI

32

Resilience & Innovation

36

Horoscope

38

Crossword Puzzle

40

How Brands Can Re-invent Their Digital Marketing Strategy

42

Increasing Your Sales

44

Investing In Ecosystems

CPA & CA from the Institute of Chartered Accountants of Ontario (ICAO) Women Entrepreneurs During Covid-19

Nov 2020 - Scorpio

With Point Of Sale Systems (Pos)

The Sustainable Renewal Of The Canadian Economy

Holidays and Observances in November

26

48

JOBS AVAILABLE IN SMALLER CITIES FOR NEW IMMIGRANTS TO CANADA

Benefits of Starting a Service Side Business

52

Leadership Lessons From The Age Of Covid-19

EDITOR'S LETTER Dear Readers, 59th edition of MBE Business Magazine has been published for the months of November 2020. The Canada weather in November can be quite mixed. This North American country is so vast that temperatures in the Artic north are extremely cold at this time, but in the southern coastal regions, close to America, it's much milder and can be above freezing for much of the month.

In this issue we have covered revival of Canadian tourism industry after Covid-19 pandemic and push to Canadian tourism industry to open borders and attract more tourists. Article on investing in Ecosystem to attract more sustainable returns. Coverage on sad demise of former Prime Minister of Canada Mr. John Turner. Our media team conducted interview of Mr. Amit Puri CPA & CA on current mortgage situation in Canada and effects of Covid pandemic on mortgages in time to come. This issue also covers memories of Remembrance Day coming in the month of November.

You will find this issue more interesting and informative then before. As our team have worked tirelessly to bring this issue on digital and social media. We have launched our magazine website. So it will reach to maximum people via electronic media.

Your feedback is highly valuable to us. If you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.

Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4.

Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.

Printed by Vision Printers

For ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com

Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission.

Thank you, Aurora Zabala, Editor In Chief.

Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com

06

MBE BUSINESS MAGAZINE NOVEMBER 2020

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W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

07

Real Estate Property Markets Canada & It's Effect by Covid-19 SYED MAHMOOD NAQVI Vice President | MB Enterprises

of work from home, because of the

been undergoing some serious

THE IMPACTS ON REAL ESTATE OF WORK FROM HOME:

impacts because of the latest develop-

Working from home has outlaid

perform in the future.

ments from the COVID-19 scenario.

significant impacts on the real estate

These impacts are related to the

sector in Canada in just a matter of a

According to the experts, it's hard to

pricing strategies in real estate and

few months. This is largely because of

make predictions and evaluations like

changes in Govt.’s policies. However,

the reason that most people in

before. The question is “What can

some positives have been figured out

Canada are restricted to their homes

buyers and sellers expect from the

in the midst of the spread of the

& the property prices have raised

markets during these most unpredicta-

COVID-19 pandemic.

especially in the commercial sector.

ble times?”

There are millions of Canadians in the

The real estate industry in particular is

non-essential workforce that are

a prime example of the current

THE LONG TERM EFFECTS:

working from home. There are

circumstances and the need to take

How long will it take for the market to

restrictions and bans imposed by the

drastic measures to adapt to scenari-

bounce back? That's a question needs

Canadian Govt. to visit business and

os of ‘Business as Usual’. A term that

to be asked by investors in the Real

public places.

determines how businesses must take

Estate business. It can take a year,

place under normal circumstances.

two or even three years. That's not

There are also some key changes in

the question. however, What's

the way agents operate in conditions

concerning is how long these effects

The Real estate sector in Canada has

08

MBE BUSINESS MAGAZINE NOVEMBER 2020

uncertainty of how the markets will

W W W. M B E F O RYOU. C O M

will have on the Canadian Real Estate

could have been under the normal

after seeing so many lows because of

sector and the damage it has done.In

circumstances.

the current pandemic. CECRA or

fact, the reality says that the funda-

Canadian Emergency Commercial Rent Assistance, provides relief for

in the GTA and other major urban

LIMITATIONS FOR CONSUMERS IN THE REAL ESTATE:

centers don’t change.

There are limitations for consumers in

ing financial hardships in paying for

mentals of the market i.e. particularly

small businesses that are experienc-

the real estate ssector and these

their business property rent. This is a

What’s more affected is the attitude of

limitations are in the form of pricing

huge step from the Govt. to stabilize

the buyers in the Real Estate business

strategies. The change in consumer’s

the situation in times of the pandemic,

which cannot be affirmative unless

behaviors means changing trends of

COVID-19. The program offered by

things get better. The pessimist

the real estate market is affecting the

the Govt. of Canada is also valid for

attitude means buyers in the Real

consumer’s psychology.

those who have entered or will enter

Estate markets are looking for things to get ‘Back to normal.’

into a rent reduction agreement. Rent Other limitations include the purchase

reduction, yet another positive

of cottages for holidays and the

amongst the Govt. policies, is helping

limitations imposed on rental proper-

people reduce their rent payments

FEARS OF A GLOBAL RECESSION:

ties due to fluctuations in purchase

through 75% payment re-reimburse-

Having the fears of a global recession

price. The consumer’s limitations also

ment from the Canadian Govt.

is why most people’s attitudes have

includes property predictions, as they

scheme known as CECRA.

changed towards investments in the

are hard to make in these current

Real Estate sector. A global

times. They are unable to determine

Yet another positive that has been

recession, like something that

and evaluate the risks involved

seen due to the pandemic COVID-19

happened in Canada in 2008/09 and

especially in buying and selling.

is the decline in interest rates has

impacted the Real Estate sector is the

gone below 2%. The opportunity comes very rarely and can be seen as

recession has not only impacted the

POSITIVE CHANGES IN GOVT’s POLICIES- CECRA:

attitudes, however, most interestingly

The changes in Govt.’s policies are

advantage.

it’s hard to predict a property perfor-

mostly linked to COVID-19, the

mance. Therefore, the levels of risk

current pandemic for business owners.

associated are more than what they

It has proved to be something positive

fear of most people. This financial

W W W. M B E F O RYOU. C O M

a good prospect to invest and gain the

MBE BUSINESS MAGAZINE NOVEMBER 2020

09

HOW TO ACHIEVE A POSITIVE MINDSET FOR SUCCESS? SYED ALAMDAR HUSSAIN Country Head - MB Enterprises

The power of positive thinking is a

that success is not a recipe, it’s the

pessimistic attitude means you will be

complete recipe for the accomplish-

destination, as positive thinking & hard

down and out for the rest of the day in

ment of your goals and making

work is the recipe for success.

terms of motivational vibes. Negative

realistic dreams and targets for the

emotions are not the best ingredients

future. It’s not only critical for an

Positive thinking & strengths associat-

for success while you start your

attitude towards success, but it’s also

ed with power of positivity will always

journey of the day in the early

important that you think good and stay

open new doors for you and help you

morning. Keep conversing with

affirmative. A positive mindset is

move forward. Being more effective in

yourself, especially if you have a

critical to give confidence, improving

thinking and being more positive will

special interview or a special meeting

moods and reduce the likelihood of

help you through concrete examples

or a project presentation that can turn

developing some unwanted

to help you through the process.

the tables for you. Keep saying, ‘Today

conditions. These conditions include

will be a good day’, and remember

hypertension, depression and other

Here are some key tips for achieving a

how to combat the challenges of the

stress-related disorders. Positive

positive mindset for success;

day. Positivity is an umbrella where

thinking can be achieved through

you will always find the shelter to

1. STARTING THE DAY WITH POSITIVE VIBES:

safeguard your negative thoughts and

walks and diffusing tensions through watching T.V. or light entertainment. A

Start of the day with positivity especial-

immense power for you to move

mindset is everything while moving

ly good vibes for the rest of the day

ahead.

forward in life and making realistic

will naturally be an ingredient for a

goals for the future. As many claim

good start. Starting the day with a

meditation, regular exercises, routine

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MBE BUSINESS MAGAZINE NOVEMBER 2020

emotions. Your positivity holds

W W W. M B E F O RYOU. C O M

2. FOCUS ON GOOD THINGS: Focusing on good things irrespective of how small they are will keep your motivations for success and for your future mission. There is no such thing like a perfect day. In most circumstances you have to make the day perfect with measures of positivity. Not only focusing on little things, but ‘LITTLE’ and ‘GOOD’ at the same time will help you in your goals especially if you are a leader and want to make a mark through sound leadership. Your vision should be a huge priority in the eyes of your team. Small things means what’s left for you while not looking back and thinking what you have lost. There is no point of crying over spilt milk, as it is useless for you in terms of the drinking aspects.

If you are back from work after a long tiring day, and shopping in a store looking for your favorite meal, the non-availability of the meal doesn’t mean that you will be sleeping without having anything to eat. Lookout for alternatives and you will be feeling more accomplished after a long day of hard work. Success is definitely there for those who have a focus on good things and keep looking for ways to encounter small issues.

3. FINDING HUMOUR IN BAD SITUATIONS: Finding humor in situations that are bad will definitely relax your mindset and your heart will feel better. You might have seen the darkest hour in your life, but your humor or a light moment can make things easy for you so that you can proceed further and come out of the situation smiling.

Later on you will get out of the situation, you will definitely laugh at what happened and how it was encountered by you by just laughing it off. If it’s a really bad situation, your positive smile will act as a shield in your down & unwanted circumstances. Therefore, it’s in your hands to change the situation as your focus towards your success must stay active.

4. FIND POSITIVE FRIENDS MENTORS, & CO-WORKERS: For future success targets and positive results, the best thing is finding positive friends, mentors and Co-workers.

Positive friends are always good for their vision and their positive approach far more than negative people who are highly immune to disturb your feelings and levels of motivations. Making mentors always helps in bringing you closer to your future targets & your visions. It helps in igniting a visionary approach in your strategy at work, and while you move like a train towards your success agendas.

Similarly, a good rapport is mandatory with the Co-workers as they are key in a successful journey. Good working relationships are also very important for discipline and ethics at the workplace.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

11

SYED MANSOOR ALI NAQVI

AUTOBIOGRAPHY “As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work- MENTOR –CHAPTER 11�

The Autobiography of Mr. Syed Mansoor Naqvi, The man who made it possible just with a vision and a dream in his eyes.

“A Successful Canadian Entrepreneur�

Canadian Tourism Industry’s Push To Open Borders For Tourism DMM DEPARTMENT

MB Enterprises

sufferings has been immense in

INT. TRAVEL & MOST RECENT DEVELOPMENTS:

recent times due to the pandemic

In the most recent developments,

COVID-19. As part of these

that are placed internationally the

sufferings there has been some

reopening process is taking place

recent developments that are in

gradually. Hence, the travel &

place to encounter the impacts of the

Tourism sectors should be permitted

pandemic and one of them has been

to open up for the summer season.

the closure of the Canadian- US

The main reason for this is that the

border. The border has been closed

industry houses 1.8 million jobs and

since a while now and there is an

also accounts for $102 billion of the

ongoing push from the Canadian

country’s economy. These are huge

Govt. to open borders for the sake of

figures for the Canadian economy

tourism & promotions of tourism

both in terms of jobs and revenues

activities.

contributed to the economy from the

The Canadian Tourism Industry’s

Travel & Tourism sector.

Many tourists from the neighboring country United States visit Canada

The organization has also empha-

annually by road for tourism purpos-

sized to the Govt. of Canada that

es. The closure has impacted the

they are highly aware of the Health &

numbers by huge margins as travel

Safety laws and parameters. They

restrictions has been in place as well

further emphasized in a highly critical

i.e. Air travel from across the border.

manner that the current travel

The impacts have been huge in

restrictions implemented by the Govt.

terms of the revenues generated

of Canada are too broad and

annually and they can be highly

unnecessary, as COVID-19 is getting

devastating in future as it would take

over and most of the country is

a while to cover all the losses.

opening up.

The Canadian Travel and Tourism

The letter further implies in terms of

they have received immense amount of

Roundtable is as organization that

the international travel that the

support & endorsements from many compa-

comprises of members of travel &

approach should be more targeted.

nies in the travel & tourism sector Canada.

tourism sector in Canada. In an open

This explains how the compulsory

These companies includes Air Canada,

letter to the PM Justin Trudeau, the

14-day quarantine policy and the

Vancouver Int. Airport, The Business Council

request has been placed very openly

closure of the country’s borders is

of British Columbia, & finally The Tourism

for the reopening of the Provinces,

now unnecessary for all those

Industry Association of Canada. All of the

territories, and country to travel,

travelling from abroad. This is mainly

bodies has shown huge concern regards to

laying special emphasis on Canadi-

because the 14-day quarantine policy

the sustainability measures for Canadian

an-US Border.

is not in line with what other

Travel & Tourism Industry.

countries are following around the world.

This has been taken as a huge step from Canadian Travel & Tourism Roundtable as

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

13

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New Apple Watches and I-Pad are on Apple’s calendar for 2021 STUART HIMMEL Staff Writer

With interest rising in such devices

“It’s been gratifying to see the

services, the company announced a

among homebound users, Apple Inc.

important role our products have

streaming fitness service called

showed off its latest smart watch with

played helping people come together,

Fitness+. The monthly service fee is

faster computing power and its ability

carry on and move forward. We know

connected to the company’s watch,

to measure blood oxygen as well as

that life won’t always be like this and

aiming to help users track and

updated iPads at their first ever

we’re all looking forward to better

improve their performance. Fitness+

virtual only product reveal from its

days” Mr. Cook said.

also offers virtual workout classes

headquarters located in Cupertino California.

with videos on the iPhone or TV. The The company also revealed an

company also detailed a new

updated iPad Air with a new touch ID

bundling of digital subscriptions

Apple’s keynote event, like many

button on the side that unlocks the

called Apple One as it works to

other events fell victim to the

screen and comes with faster

improve its software business beyond

Covid-19 Pandemic leaving Apple

computing power. The latest smart-

the iPhone. The new bundle comes

with very few options aside from the

phone is expected to be revealed

with a monthly fee like Fitness+ and

virtual product reveal. Instead of

next month after Covid-19 related

includes Apple Music, TV, Arcade and

CEO Tim Cook unveiling the compa-

delays pushed back production.

iCloud storage.

every September since 2012, Apple

Analysts say not having to introduce

The new products arrive as demand

showed its Watch Series 6 and a new

the newest and latest iPhone will let

for such devices has increased while

mid-tier offering called Watch SE,

Apple showcase products that might

the pandemic upended daily life and

with fewer abilities that the high end

get less attention in a normal year.

left many people stuck at home.

version.

Looking to expand further into digital

Global shipments of tablets, such as

ny’s latest iPhone as he had done

16

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

the iPad, increased 26% last quarter compared with a year earlier which was attributed to the increased industry demand on remote work, learning and leisure. Apple said that revenue from the device rose 31% during the April to June period compared with a year ago. An update to its mid-price iPad could boost sales further among buyers looking for a more affordable option.

The new smartwatch could help strengthen Apple’s already dominant market position. Estimates are that Apple has 53% of the global market of like devices last quarter. Revenue in the North American wearables market remained flat during the period despite shipments of devices rising 10%. Low end activity trackers fueled that increase with estimates that Apple shipped 3.2 million watches in the past quarter in North America, an increase of 9% from a year earlier. The growth was attributed to a 30% boom in the lower version of Apple’s line, the Watch Series 3.

Apple has evolved the smartwatch which first went on sale in 2015, from a heavily emphasized fashion accessory to a device more focused on health and fitness, both attributes are expected to be beefed up in the newest version.

The ability to track blood oxygen, skin temperature and breathing rate are among the hot features in smartwatches at the moment. Health care and fitness are top of mind for consumers right now, so an updated watch that addresses those features will prove popular for Apple. Consumers are increasingly looking for devices that can reliably track their basic health and surface problems as early as possible.

Despite the potential for the watch and iPad, many will be looking for clues about the next iPhone. The potential for the next generation of iPhones is enormous. Almost 40% of the 950 million iPhone

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MBE BUSINESS MAGAZINE NOVEMBER 2020

17

Government Programs and Regulations RRSP Home Buyers’ Plan Program The Home Buyers’ Plan (HBP) is a program under which you can, generally, withdraw up to $35,000 from your registered retirement savings plan (RRSPs) to buy or build a qualifying home. Withdrawals that meet all applicable HBP conditions do not have to be included in your income, and your RRSP issuer will not withhold tax on these amounts. However, before you can withdraw funds you must have entered into a written agreement to buy or build a qualifying home which you must occupy no later than one year after buying or building the home.

If you buy the qualifying home together with your spouse or other individuals, each of you can withdraw up to $35,000. You cannot withdraw an amount from your RRSP under the HBP if you or your spouse owned the home more than 30 days before the date of your withdrawal.

withdrawn, as long as the funds are repaid into an RRSP in the future.

•

repayment will be due by the end of 2011 •

Details Up to $35,000 per person could be withdrawn tax-free from RRSPs to buy or build a principal residence. Couples — including common-law — will be able to withdraw up to $70,000.

• time home buyer if you or your spouse owned a home that you occupied as your principal place of residence in the past 5 years. To determine past 5 years, the 4 years preceding the year you make your withdrawal plus the period in the year you make your withdrawal ending 31 days before your withdrawal is the rule adopted.

•

Home buyers withdrawing funds do not have to pay income tax on the amount

The 15-year repayment period will begin in the second calendar year following the calendar year in which the withdrawal is made. In addition, a qualifying home must generally be acquired before October 1 of the calendar year following the year of withdrawal. For example, those making withdrawals under the plan in 2009 will have until October 1, 2010 to acquire

A special rule denies a tax deduction for contributions to an RRSP that are withdrawn within 90 days of the RRSP deposit being made.

Consequently, to get the normal tax break for a contribution and to use those funds under the plan, the money must be in your RRSP for at least 90 days before a withdrawal is made.

Disabilities Existing homeowners can use the HBP to purchase a more accessible home or a home for a disabled dependent relative where the individual withdrawing the funds: •

If you buy the qualifying home together with your spouse or other individuals, each of you can withdraw up to $35,000.

See page 2

and is buying a home that is more accessible for the individual or is better suited for the care of the individual;

1400 Don Mills Road, Toronto, Ontario • M3B 3N1 • Tel: (416) 443-8100 • Fax: (416) 443-9703

08/20

Government Programs and Regulations RRSP Home Buyers’ Plan

continues

From Page 1 • is related to a disabled individual who

individual that is more accessible for, or better suited for, the care of the disabled individual, or; •

pied by a new spouse or common-law partner, you will not be able to make an HBP withdrawal under these rules.

•

You will be required to dispose of the previous principal place of residence no later than two years after the end of the year in which the HBP withdrawal is made. The requirement to dispose of the previous principal place of residence will be waived if you buy out the share of the residence owned by your spouse or common-law partner. The existing rule that individuals may not acquire the home more than 30 days before making the HBP withdrawal will also be waived in this circumstance.

•

Existing HBP rules will otherwise generally apply. For example, your outstanding HBP balance must be nil at the beginning of the year in which you make an HBP withdrawal.

•

This measure applies to HBP withdrawals made after 2019.

is related to a disabled individual who an amount for the disabled individual to buy a home that is more accessible for, or better suited for, the care of the disabled individual.

Breakdown of Marriage or Common-Law Partnership • Generally, you will not be prevented from participating in the HBP if you do requirement, provided that you live separate and apart from your spouse or common-law partner for a period of at least 90 days as a result of a breakdown in your marriage or common-law partnership. You will be able to make a withdrawal under the HBP if you live separate and apart from your spouse or common-law partner at the time of the withdrawal and began to live separate and apart in the year in which the withdrawal is made, or any time in the four preceding years. However, in the case where your principal place of residence is a home owned and occu-

A special rule denies a tax deduction for contributions to an RRSP that are withdrawn within 90 days of the RRSP deposit being made.

For more information on the RRSP Home Buyers’ Plan, please refer to the Government of Canada website.

1400 Don Mills Road, Toronto, Ontario • M3B 3N1 • Tel: (416) 443-8100 • Fax: (416) 443-9703

08/20

NOVEMBER

EVENT 2020 CALENDAR NOV 1

SUNDAY

NOV 1

SUNDAY

NOV 2

MONDAY

Daylight Saving Time ends When local daylight time is about to reach Sunday, 1 November 2020, 02:00:00 clocks are turned backward 1 hour to Sunday, 1 November 2020, 01:00:00 local standard time instead. Sunrise and sunset will be about 1 hour earlier on 1 Nov 2020 than the day before. There will be more light in the morning. Also called Fall Back and Winter Time.

All Saints' Day All Saints' Day is a celebration of all Christian saints, particularly those who have no special feast days of their own, in many Roman Catholic, Anglican and Protestant churches. In many western churches it is annually held November 1 and in many eastern churches it is celebrated on the first Sunday after Pentecost.

All Souls' Day All Souls’ Day is a day of alms giving and prayers for the dead. The intent is for the living to assist those in purgatory. Many western churches annually observe All Souls’ Day on November 2 and many eastern churches celebrate it prior to Lent and the day before Pentecost.

NOV 11

WEDNESDAY

Remembrance Day Remembrance Day is a public holiday in some areas (see list below), where it is a day off and schools and most businesses are closed. In other areas, Remembrance Day is a normal working day.

NOV 14

SATURDAY

Diwali/Deepavali Diwali (Dīvali, Dīpāwali, or Deepavali) is a festival of lights observed in October or November each year. Many Canadians celebrate Diwali, which is known as the “Festival of Lights”. It is a joyous festival that attracts plenty of media and public attention in Canada.

NOV 29

20

SUNDAY

MBE BUSINESS MAGAZINE NOVEMBER 2020

First Sunday of Advent Many Christians in Canada celebrate the beginning of the Advent season on the first Sunday of Advent. It marks the start of the Christian year in western Christianity. Its length varies from 22 to 28 days, starting on the Sunday nearest St Andrew’s Day and encompassing the next three Sundays, ending on Christmas Day.

W W W. M B E F O RYOU. C O M

CROSSWORD PUZZLE SOLUTION

MONTH OCTOBER

S W A M I H O M O

P A L I N C H I L D

A D E N T H I N D U

A P R A L E R O D

W W W. M B E F O RYOU. C O M

S A M I L I G V L N I E D O L O R E L S M I N A O N E A P C A R S E T O M I N N O N S R T E E O C

A F A R

I D O

Y W C A

J E D I V E T R C O E L I L T S J A A B C O K Y

F I D E L I O

O M A R E P P S

R E S P L Y M O N G O E T S

Y U R R S

S Y R N A I L C K S O E T T I O T N O O

T S A R S N E A K

MBE BUSINESS MAGAZINE NOVEMBER 2020

21

TRUMP BAN ON TIK TOK APP HITS A ROADBLOCK STUART HIMMEL Staff Writer

A federal judge postponed a Trump

that it must sell its U.S. operations to

publicly and filed his judicial opinion

administration order that would have

American companies or be barred

under seal. In arguments to Judge

banned TIK TOK from U.S. smart-

from the country.

Nichols, Tik Tok lawyers said that Tik

phone App stores.

Tok is more than an app, since it Tik Tok is still scrambling to firm up a

functions as a “modern day version of

A more comprehensive ban remains

deal tentatively struck the 3rd week of

a town square”. If the prohibition

scheduled for November about a

September in which it would partner

goes into effect at midnight, the

week after the Presidential election.

with Oracle and Walmart in an effort

consequences are grave. It would be

The judge, Carl Nichols of the U.S.

to win the blessing of both the

no different than the government

District Court for the District of

Chinese (who own Tik Tok) and the

locking the doors to a public forum,

Columbia, did not agree to postpone

U.S. governments. In the meantime it

roping off that town square at a time

the later ban.

is fighting to keep the App available in

when a free exchange of ideas is

the U.S. Tik Tok is pleased with the

necessary heading into an election.

The ruling followed an emergency

court ruling and continues to work

Tik Tok lawyers also argued that a

hearing Sept. 27th in which lawyers

with both Oracle and Walmart in an

ban on the app would affect the

for Tik Tok argued that the administra-

effort to bring the proposal into an

ability of tens of thousands of

tion’s app store ban would infringe on

actual agreement. The U.S.

potential viewers and content

U.S. First Amendment rights and do

commerce department said it will

creators to express themselves every

irreparable harm to the business.

comply with the Judge’s order but

month and would also hurt its ability

intends to defend the administration’s

to hire new talent. Their layers also

President Trump declared that Tik Tok

efforts against the app. Judge

argued that the ban would prevent

was a threat to national security and

Nichols did not explain his reasoning

existing users from automatically

22

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

receiving security updates eroding national security.

The U.S. Justice Department lawyers said Chinese companies are not purely private and are subject to intrusive laws compelling their co-operation with intelligence agencies. They also argued that the economic regulations of this nature are not subject to First Amendment scrutiny. “This is the most immediate national security threat” argued the Justice Department lawyer. It is a risk today and therefore it deserves to be addressed today even while other things are ongoing and playing out. They also claimed that Tik Tok lawyers failed to prove the company would suffer irreparable business harm.

Trump set the process in motion with executive orders in August that declared Tik Tok and another Chinese App, We-Chat are threats to national security. The White House says the video service is a security risk because the personal information of its millions of U.S. users could be handed over to Chinese authorities. Trump has given his tentative approval to the proposed deal in which Walmart and Oracle could initially own a combined 20% of a new U.S. entity, Tik Tok Global. Trump also said he could retract his approval if Oracle does not have total control of the company. The deal remains unsigned and the two companies appear at odds over the corporate structure of Tik Tok Global. Bytedance, the Chinese Company that owns Tik Tok, said it will still own 80% of the U.S entity after a financing round. All the while, Oracle put out a statement that Americans will be the majority owner and Bytedance will have no ownership in Tik Tok Global. Government owned media in China have criticized the deal as bullying and extortion. Bytedance has applied for a Chinese technology export license after Beijing tightened control over exports last month in an effort to gain leverage over Washington‘s attempt to force an outright sale of Tik Tok to U.S. owners.

Chinese Foreign Ministry has said the government will take necessary measures to safeguard its companies but gave no indication what steps it can take to affect Tik Tok’s fate in the U.S. Bytedance said the President does not have the authority to take these actions under the national security law. They claim the ban violates Tik Tok’s First Amendment speech rights and Fifth Amendment due process rights. They claim there is no authority for the restrictions because they are not based on a national emergency.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

23

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Benefits of Starting a Service Side Business

MIKE NESSELBECK www.businessideainsight.com

If you’re at that stage where you’re

Instant profit

business, you’re able to tailor that

looking to launch a side business, but

If you base the service that you’re

service to fit the very specific needs of

you don’t necessarily have the idea

selling on the skills and passions you

a very specific group of people.

nailed down or you’ve launched it yet,

already have, you’re able to deliver

Similarly, once you’ve done that, there

you’re in that stage where you’re sort

that service without having to hire

is usually only a few competitors in

of wondering what you should start

someone, and this keeps your

that area that can offer a service like

and gathering ideas for potential side

overhead costs low.

what you’re offering.

probably come across a lot of different

You can generally operate this from

If it’s based on the skills, knowledge,

business models like Drop shipping,

the comfort of your own home. Then

passion and experience you have, it

affiliated marketing, amazon FBA, or

you don’t have to worry about renting

will be hard for someone else to come

software side businesses etc. and list

out any space in order to hold

into the market and offer the exact

goes on and on.

inventory or spending that five to ten

same thing, because yours is so

thousand dollars initially on inventory

highly differentiated on the unique

There’s so much information out there

to sell. With the service, you can

value proposition that you can offer to

about starting a drop shipping

develop the offering and deliver it

the market.

business, or Amazon FBA that it’s

yourself to keep costs really low. And

beat into your head that these are the

this will allow you to generate a profit

paths you should take, but let’s

more quickly.

businesses you could launch. You’ve

When you’ve built a service and you’re

discuss why you should consider starting a service based side business.

26

MBE BUSINESS MAGAZINE NOVEMBER 2020

Build a name and reputation for yourself

Decreased competition with specific targeting

offering that to a specific industry, that

Building a service based side

start your marketing, meet people and

gives you a chance to get out there,

W W W. M B E F O RYOU. C O M

ultimately build a brand and a name

online businesses typically have high

change your service a lot more quickly

for yourself.

profit margins, combined with a

and with much more ease than some

service that you offer with yourself and

of the other types of business models

However, when you’re doing a drop

your own skills, and you can really

out there.

shipping or Amazon FBA company,

have a really high profit margin

this is not always the case. While you

service that you’re offering because

For instance, if you’re offering a

may be able to dominate a certain

you don’t need to worry about the

service and you notice down the road

market and build a brand, it becomes

overhead, hiring employees, or buying

that you really need to niche down or

very hard to do that because you have

inventory, etc.

you want to niche down into a more

competitors that can easily enter the

specific market, well doing so isn’t

market and sell the exact same

You Can Scale Service Businesses

going to be too difficult. You’ll need to

products and build a brand that’s very

Contrary to what other people are

interview that niche and target market

similar to yours.

saying out there where you can’t scale

and make some adjustments to your

a service or they think products are

service offering as well as adjust-

With the service, you’re building a

the only way to scale, or courses are

ments to your marketing and maybe

sustainable side business that you

the only way to scale, you can actually

to some of how the operations are

can run for the years to come and

scale a service based side business.

setup.

where ultimately your reputation is

If you set up your business correctly

going to build upon that and help you

and with a profit margin where you’ve

Conclusion

grow this side business and service

included an hourly wage for someone,

There are a lot of benefits compared

altogether.

you can actually hire someone to

to some of the other models you’ve

perform the services that you’re hired

probably read about out there. And

Higher profit margins

for by your clients, pay them the

well, a lot of those other models can

If you manage to position yourself

hourly wage that you’ve included in

make a lot of money, and they have

properly in a niche market, in a market

the pricing for your side business. This

for others.

that has consumers that have money

will allow you to scale your side

It’s really going to help you learn the

to pay for services, and you position

business as you can hire people to

fundamentals like how to conduct

yourself in a way that you’re adding

perform those services while you work

sales, how to change your offering

some significant more value above

on bringing more clients or work on

and positioning, how to market your

your competitors, you’re generally

other parts of the business.

business properly, etc. So you can

going to have an ability to have a

really focus on the core things in the

really great profit margin.

Pivot or Change your business easier

business, instead of some of the other

Let’s say you’re starting this service

The biggest benefit of starting a

are more heavy and some of the other

from your own home and operating,

service, is that you can pivot or

models.

W W W. M B E F O RYOU. C O M

admin and operational aspects that

MBE BUSINESS MAGAZINE NOVEMBER 2020

27

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INTERVIEW WITH AMIT PURI

CPA & CA from the Institute of Chartered Accountants of Ontario (ICAO)

TOPIC: CURRENT MORTGAGE SITUATION IN CANADA AND EFFECTS OF COVID PANDEMIC ON MORTGAGES IN TIME TO COME Q1. The real estate market is quite active, the rates are low, what is the effect of these 2 factors on the Mortgage market now?

Rates are at an all-time low, G20 countries are all borrowing money from the world bank and IMF leading to historic low rates. This puts pressure on real estate, as more buyers enter the market. Demand remains high and supply stable. With reduced housing starts and inflationary issues, prices will rise.

Q2. Due to Low rates it looks like more buyers will be buying properties in time to come: What are your suggestions to these buyers regarding mortgage approvals?

Always get your mortgage approved before even looking

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MBE BUSINESS MAGAZINE OCTOBER 2020

W W W. M B E F O RYOU. C O M

for a property, with a low inventory and high demand environ-

The fifth C is conditions—the purpose of the loan, the amount

ment, you have to be able to go into offer presentations with

involved, and prevailing interest rates.

FIRM offers, so having all your financing needs completed up front is very important, to help bring your offer to the top of the list.

Q5. What is the most common mistake clients do, which affect them in mortgage approval.

Not being honest with the mortgage agent, tell them all the

Q3. Covid pandemic is affecting almost all the sectors, what difficulties do you see in the mortgage industry in forthcoming time?

pros and cons of your life and application, so they can find

Many programs offered by the bank for mortgage approvals

black listed with banks.

the best solution for you. Providing false information or documents, is the first step to get yourself in trouble and

and currently suspending, many self-employed programs are

market for a new property or need a refinance, makes sure

Q6. Do you see relaxation in Mortgage approvals, Amortization period and criteria for approvals in time to come?

you have no payment deferrals in process.

Depending on the length of the impact of COVID 19, rules will

temporarily on hold. Having a mortgage deferral, means you cannot refinance or buy anything new. If you are in the

adjust. If GTA pricing remains high, we can expect tougher

Q4. Mortgage approvals: Please highlight some of the most important factors financial institutions consider like: credit score etc.

rules, if pricing starts to drop, then the government would intervene and reduce the rules. It is dependent on pricing, interest rates, demand, supply, and global risk.

The five Cs of credit is a system used by lenders to gauge the of characteristics.

Q7. Why Mortgage specialists important rather than walking into the bank?

The first C is character—reflected by the applicant's credit

We have access to all mortgage lenders, over 40 at any time.

history.

we can get the best rate for you, and we work 24/7

creditworthiness of potential borrowers, consisting of a quintet

The second C is capacity—the applicant's debt-to-income ratio.

The third C is capital—the amount of money an applicant has.

The fourth C is collateral—an asset that can back or act as security for the loan.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

31

RESILIENCE & INNOVATION: WOMEN ENTREPRENEURS DURING COVID-19

WWW.CBJ.CA

If you were to ask Canada’s small business owners one year

global markets. Additionally, women deal with unpaid caretak-

ago today what they thought their largest challenge would be

ing, household labour, and wage inequality, according to CEO

in 2020, likely none could have predicted a global pandemic

of The Canadian Women’s Chamber of Commerce

and the massive disruption it has brought to countless

(CanWCC) Nancy Wilson.

sectors across the country.

“These issues have only been exacerbated by the current Small businesses and start-ups within Canada have been hit

crisis and social distancing,” she says. Keeping businesses

hard, leaving many in vulnerable financial positions. In fact,

running and employees on the payroll is difficult, especially

nearly 60% of the country’s small businesses reported

with increased domestic and caretaking responsibilities they

declines in revenue of 20% or more. Despite these difficult

are taking on in the home.

times, adversity is fueling innovation in the nation’s entrepreneurial landscape.

The Women Entrepreneurship Strategy (WES), recently implemented by the Honourable Mary Ng, Minister of Small

Canada’s women entrepreneurs have been disproportionately

Business, Export Promotion and International Trade, promis-

impacted – the industries most heavily hit by COVID-19

es to provide $15 million in additional funding to support

including hospitality, tourism, and education – tend to host

women entrepreneurs across the country. This new program

higher concentrations of women. According to a recent

will focus on supplying women with business workshops,

Canadian Labour Force Survey, employment levels among

mentorship, and skills training to adapt to the new digital

women (particularly those with children) dropped more than

marketplace.

among men at the outset of the lockdown. Of about one million Canadians who lost their jobs in March, 60% were

The resilience of women entrepreneurs is inspiring.

women, leading to many dubbing it a “she-cession.”

Women-owned start-ups have pivoted business models, altered products to match the changing societal landscape,

In the technology industry, there is often a failure to finance

and implemented new client connection strategies all while

women entrepreneurs despite their positive performance. This

going above and beyond to develop innovative solutions to

underfunding makes surviving COVID-19 difficult.

help their communities.

“It’s a sad and shameful fact that gender bias has been a

Their efforts have not gone unnoticed – the 2020 Canada

severe obstacle for women-led companies securing invest-

Innovation and Entrepreneurship Awards (CANIE Awards),

ment,” says Suzanne Grant, CEO of the Canadian Advanced

powered by the Innovators and Entrepreneurs Foundation,

Technology Alliance (CATA). “Government investment

highlighted numerous start-ups from coast to coast that have

matching programs are largely available to top up people

risen to the challenge of finding unique ways to navigate the

already ‘in the system’ which means a majority of the bridging

hurdles brought on by COVID-19. A few of these innovative

investment will exclude a lot of women.”

women-led start-ups include:

In our 2019 Canadian Entrepreneurship Census, Startup

Deep Trekker

Canada found women entrepreneurs were more than 20%

Deep Trekker adapted its services to address shortfalls in

less confident about their future success, as they struggled

sanitation and hygiene technology. Based in Kitchener-Water-

with accessing support, resources, finance, training, and

loo, they are the winner of the CANIE Ontario region Product

32

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

Innovation Award. Established in 2010 by entrepreneur Sam

Despite women starting new businesses at 1.5 times the rate

Macdonald and her partner Jeff Lotz, Deep Trekker specializ-

of men in Canada, only 11% of women-owned small and

es in developing underwater robots for a number of

medium sized enterprises currently export. During the recent

industries, including aquaculture, search and rescue, military

Startup Canada Women Going Global virtual accelerator,

defence, and energy. As a response to the pandemic,

Jennifer Cooke, the Corporate Lead of Women in Trade for

Macdonald and her team developed a new product that

Export Development Canada (EDC), said the hurdle of

capitalized on a gap in the market – sanitization robots.

accessing the global market not only negatively impacts

Controlled remotely, these robots have the ability to clean

women entrepreneurs, it harms the national economy.

close spaces using UVC light and hydrostatic sprayers.

Providing both a platform for and promotion of women entrepreneurs and exporters, Startup Canada is celebrating

Vital Tracer Ltd.

their contributions to Canadian business through our 2020

We have also seen start-ups pushing to innovate medical

Canadian Export Challenge (CXC). CXC supplies women

technology that will directly impact COVID-19 testing and

entrepreneurs with the tools, market intelligence, and trade

treatment. One of these companies is Vital Tracer Ltd., a

knowledge necessary to take their businesses to the global

Quebec-based start-up founded by Azadeh Dastmalchi,

stage through a series of regional and national workshops,

which won the CANIE Quebec region Product Innovation

accelerators, and pitch competitions.

Award. Vital Tracer specializes in vital sign tracking watches aimed at reducing the risk of cardiovascular diseases. Initially

Women owned and operated start-ups carry immense

intended to help customers easily track their general health,

potential for restarting the national economy, continuing

the company has pivoted during the pandemic to address

innovation, and strengthening Canada’s global competitive-

early detection of COVID-19 by monitoring decreases in

ness. According to Jennifer Cooke, a modest increase in

oxygen levels – often the first warning sign of virus contrac-

women-owned small and medium businesses would add

tion.

roughly $150 billion to Canada’s GDP.

Clear discrepancies lie in the fact that only 16% of small and

For all women interested in going global with their start-ups,

medium sized enterprises are majority women-owned. At

apply to the Canadian Export Challenge at startupcan.ca/cxc,

Startup Canada, we are committed to supporting underrepre-

and help us increase women representation within the

sented entrepreneurs, namely women, throughout this

Canadian entrepreneurial landscape. Together, the entrepre-

current crisis. Our THRIVE Podcast, research reports, and

neurial community, the federal government, and Canadian

International Women’s Day campaigns aim to recognize and

consumers need to continue acknowledging and supporting

uplift women’s experiences as entrepreneurs.

women entrepreneurs to ensure they are able to not only survive, but also thrive.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

33

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nov 2020 scorpio scorpio October 23 - November 22

from such people. So if you want to

since smart people are loved by

know as how seduce a Scorpio man

Scorpio. If a Scorpio likes you then

or woman then keep in mind of not

you can make them fall in love by

SCORPIO LIKE HUMOROUS PEOPLE:

showing complete dependence in the

showing your intellect. It is another

relation. If you want a Scorpio in life

strong trait that can help if you want

Those who are independent thinkers

then make them assured of this by

to know as how to seduce a Scorpio

are admired by Scorpio. This is the

having family, friends and hobbies

woman or man. For getting success

reason why their book will keep any

that are full of life.

in this, some helpful tips are: stay

comment or sarcastic retort for long.

This is the best way that can work if

updated with the latest happenings

In other words, the best way to

you are in love with a Scorpio and

by reading news, have conversation

seduce a Scorpio woman is to stay

are looking for ways as how to

with your Scorpio love regarding your

least worried about being cool.

seduce a Scorpio girl and make her

favorite books.

fall for you.

You should enjoy your own life as well: A relationship that looks to be codependent does not attract the Scorpio and they are never interested in it. If someone shows that romance is needed by them in order to be complete then Scorpio shies away

36

MBE BUSINESS MAGAZINE NOVEMBER 2020

HAVE YOUR SPECIFIC INTELLECT:

Along with these tips, you can also attract the Scorpio by learning something new and inventive on daily

If you have a smart personality and

basis. Scorpios love creativity and

want a Scorpio in your life then the

therefore you can earn their attention

good news is that they might have a

with activities that help you learn

soft spot for them. This is possible

something unique every day. These W W W. M B E F O RYOU. C O M

are helpful tips for all those who are in

useful. What's more, Scorpio cherish-

love with a Scorpio and want to have

es to feel helpful, so get them

a strong and loving relation with them.

engaged with heating, cooking and

It might seems to be difficult in the

such activities.

initial stage to win the heart of Scorpio but when they are in love with you,

A proper communication with them

rest assured of a lasting relation.

and occasionally sacrificing your

PARENTING A SCORPION CHILD A Scorpio kid dependably walks to the

Scorpio’s Crystal: Citrine helps a Scorpio to stay harmonious and placid. It brings in optimism and hopefulness encouraging them to search positive answers in times of difficulties.

needs and own feelings for the sake

Scorpio’s Remedial quote:

of your child is a key for better

“My captivation is an avenue to my

parent-child relationship.

beat of their own drummer and

Integrity”

numerous pariahs may comment on

Persistence is everything with regards

Scorpio’s Colour of energy:

how Scorpio kids appear to be

to raising a Scorpio. They will provoke

particularly shrewd or knowing past

Purple is the colour of royalty and

you and break limits and what they

their years. Delicate and serious, a

brings in liveliness and vigour.

require is a quiet parent who won't

Scorpio child can appear to be high

The religious face of a Scorpio

shout at them after infarction.

needs from the very first moment and

Scorpios are dedicated spiritual souls

A scorpion needs space and loves to

may require additional snuggles and

and perform rituals with utmost

do things alone. It is necessary for a

closeness.

sincerity and faith. They will not do

Scorpio child, to interact with others

anything fake or without faith. When

and to create bonds with their siblings.

Scorpio kids may have fits, however,

their belief is true they will give their

They live in their own world and

it's important to acknowledge they're

cent percent assurance and commit-

sometimes, the attempts of joining

lashing out in light of the fact that they

ment. Many have holy leaders hidden

those feels like an interruption.

in themselves as others honour and

cherish you and on the grounds that

adore them. Scorpios feel spirituality

they feel safe to do as such. They can

The eighth zodiac sign Scorpio is one

once in a while require to assist

in physical activities intensely and

of the three water signs. Represented

learning with playing and seeing the

prefer sweating out to have a

by Scorpion, a Serpent and an Eagle,

senseless side of life. Encompassing

complete body experience. They love

a Scorpion is epitomized as evolution

them with activities where there is no

to explore spiritual teachings and

from physical to spiritual domain.

choose the one to which they can

set in stone, such as planting, can be W W W. M B E F O RYOU. C O M

relate themselves to.

MBE BUSINESS MAGAZINE NOVEMBER 2020

37

CROSSWORD PUZZLE

EAT. DRINK AND BE WARY ACROSS 1 Took a darning needle to 7 Citrus drinks 14 Portugese dessert with wine 15 Best kind of lobster to cook, supposedly (2 wds.)

16 Instill firmly 17 Bitter tasting 18 Tools that give gourmet cooks their edge?

20 Some canvas belts?

21 Lennon’s in-laws 22 Mixing _____ 26 Yalie 27 Jordanian jack 29 Threepio’s buddy 30 Desire to have (2 wds.)

32 Large Puget Sound bivalves considered as a delicacy in Asia 34 Where 19-Down finds many of the ingredients for her recipes (2 wds.)

36 Hamburg honorific (2 wds.)

39 Times to remember 43 Product for preventing stomach gas 44 “This is only _____” (Calming radio/TV message) (2 wds.)

46 “______ Haw” 47 Landers and Romney 48 Flat, for short 49 Mod conclusion 50 Food preserver used by 35-Down (2 wds.)

54 Some crime syndicate members 58 Western neckwear (2 wds.)

59 International accord 60 Makes less tight or stiff 61 Street, city and zip code 62 TV sportscaster Dick DOWN 1 Street opening for a utility worker 2 Sidles through a doorway (2 wds.)

3 Soft ball material 4 “Buenos ______” 5 Estrada of “CHiPs” 6 Big name in yougurt 7 Ginger or vanilla, e.g.

8 Reduces to bits in the kitchen 9 Party times

1

2

3

4

5

6

7

14

15

16

17

18 21

26

27

30

28

10

11

12

13

22

23

24

25

40

41

42

19

31

32

34 37

33

35

38

39

43

44

47

1

45

55

56

57

49 51

52

53

58

59

60

61

62

10 Father’s talk: Abbr.

11 Corn -on-the-________ 12 Singer DiFranco 13 Dry, as wine 14 With 31-Down they’re a real knockout 19 Host of the Food Network’s “Barefoot Contessa” 22 “Dancing With the Stars” judge Tonioli 23 Like some drugs and stocks, for short 24 Stir-fry pan 25 Spanish article 27 “Tiny Bubbles” and “Pearly Shells” singer 28 “Dies________” (hymn) 29 Highly skilled

46

48

50 54

8

19

20

36

8

31 See 14-Down 33 Poet Pablo Neruda penned several to various vegetables 35 Kitchen treasures in many families 36 C.E.O.’s degree 37 Tie for Traps, to Tennyson 38 Author Fleming 40 Dieter who sneaks in a twinkle, say 41 Pickling fish 41 At least 3 of them may be stimulated by a well-prepared meal 45 Like many wild plants, according to Euell Gibbons 48 Hop-drying kilns 50 Ice cream holder 51 Lunchtime, often

52 Large amount of whipped cream 53 Host Andres pf PBS’s “Made in Spain” series 54 _______culpa 55 “Go on...”

56 Flower people?: Abbr.

57 Suffix with beef or salt

See previous issue answers on page # 21

38

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

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How Brands Can Re-invent Their Digital Marketing Strategy

DMM DEPARTMENT MB Enterprises

As part of the branding and marketing strategies many

immense importance to the digital world. It’s not easy to

companies are re-inventing their strategies of digital market-

understand the importance of digital platforms as world is

ing. This is more precisely related to doing best to cope under

moving towards digitization at a much faster rate.

the current circumstances. At the same time there also lies an opportunity to change, evolve and adapt with effect to the

BEING COMPASSIONATE:

changing circumstances. It doesn’t matter who you are, a

Being compassionate is yet another necessity of the digital

change of approach is highly needed. Thus, what’s more

world in these times apart from Going digital. This can also be

needed is to re-access, re-think and re-invent your current

termed as an opportunity in disguise, as it will show more

approach.

creative approaches for prolific brand ambassadors. Thus, it is important to think out of the box and envision to market

Branding strategies of any company for e.g. Proctor &

online while being compassionate.

Gamble or Nestle can vary according to how circumstances start to change for the future. This largely means, branding

A huge example w.r.t. the changing circumstances is the way

and marketing strategies can change according to the

Bacardi has invested in their brand. They have shifted some

demands and their specified needs. COVID-19, the pandemic

amount of production to supply ethanol and help in the

has changed strategies of many companies as they have

manufacture of hand sanitizers. They also have a massive

incurred huge losses in terms of the revenue generation.

online presence and the change in online marketing strategies is proof to the change management approach.

The founder of Astra Media, Mr. Alec McCurry is positive that

They have launched a campaign known as #raiseyoursiprits.

reinventing the marketing strategy is part of the corporate

This campaign has raised $3 million for the immense support

culture and is indeed a need of the hour. The following are

of the restaurants and local bars. This is largely a support due

key points of focus

to the pandemic, COVID-19.

GOING DIGITAL:

IN SUPPORT OF A CAUSE:

Preferring to adapt digital strategies is what most people and

Supporting a cause is part of the positive branding strategies

companies are looking for in the current environment.

that are in place simply due to the pandemic COVID-19.

Understanding the importance of digital media and a digital

Although, the business has been slow, it can offer the brands

presence gives you an easy access. This is while showing

the most calculative opportunity to reach their audience

40

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

online. Also, coming up with digital strategies for online

Sometimes it is important indeed for a brand to stop thinking

shopping, as now it’s the best time to know customer expecta-

about the statistics, and numbers. On top of this what holds

tions and what the customers are looking for.

more values are revenues and returns, also start thinking genuine and real ways of problem solving and dealing with

According to McCurry, the owner of Astra Media people are

current stresses amid COVID-19.

most linked up and associated with those projects that they believe are making a big difference. Hence, the power that holds behind philanthropy and the social entrepreneurship is huge. It is because of the way it increases the customer’s confidence in your brand. Being philanthropic means you are very closely associated to the CSR values i.e. Corporate Social values that holds vital in the longer run.

PROBLEM SOLVING THE RELEVANT ISSUES: Communicating often and effectively is an essential element on the way the brand is helping its consumers face the challenges. Even in these uncertain times brands are highly aware of the way problem solving should be dealt with. The provision of real and tangible solutions in this hour of need shows consumers that you practice what your preaching are.

Not only for good problem solving concerns, is this highly detrimental for gathering consumer’s trust in future.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

41

INCREASING YOUR SALES WITH POINT OF SALE SYSTEMS (POS)

DIGITAL MEDIA MARKETING MB Enterprises

Increasing the sales volume through

aspect that is linked with the customer

to incredible levels. After the install-

POS systems is the ultimate dream of

feedback system that is taken in retail

ment of the POS system it automatical-

all the retail environments. This is

sector as well as online shopping.

ly saves time for many things that you

irrespective of small or medium sized

Automatically, a positive feedback will

use to do earlier. It will save you time

businesses as companies investing in

be the cause of an increase in sales

on paperwork, scheduling employees,

POS technology desire higher and

volume.

accounting & inventories that are

guaranteed results. In Canada, the

among other special functions in your

retail sector is highly competitive and

Installing a POS system at your

demands high volumes of sales due to

business is easy, however, what

the competition in the retail industry.

needs pondering is that how you will

Ironically, you will have more time to

Having said that, excellent customer

switch to the next level. More features

focus on satisfying your customers,

service plays a huge role in increasing

in the POS Technology will give your

and increasing the trust levels

the sales volume to more mature

sales more boosts due to higher foot

associated with your customers. Thus,

levels.

traffic.

definitely the customers shall prefer to

business.

shop in your store the next time.

The customer’s expectations and

The following are the ways in which

demands are more linked towards the

POS systems can help increase your

Quality assurance side of things rather

sales.

2. POS systems accommodating Various Methods of Payments: Another key element that can increase

than the technical aspects. However, we must not forget the role of custom-

1. Improving Efficiency Levels:

the sales volumes is using various

ers as promoters of a business or

Improving the efficiency levels is the

different levels of payments. As a

technology. Hence, this is another vital

best way to increase the sales volume

matter of fact, payments methods is a

42

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

major factor that can influence high

increase the speed of the transactions

sales volumes for your business. The

and thus reduce the customer waiting

majority of POS systems are integrat-

time. Waiting in long queues can be a

6. Enabling Customer’s Feedback:

ed and holds functionalities to process

huge hassle for customers as they

The Point of Sale systems are

various payments methods that range

would never like to wait for long

designed in such ways that the

from Visa Debit, MasterCard, mobile

periods. Hence, a reliable POS

retailers can have shopping experi-

payments e.g. Android and Apple pay

system will definitely minimize the

ence from customers in form of

among others. The variety in payment

time taken for a transaction unless it’s

ratings. The negative feedback can

methods is a huge reason for

a human error. Proper training with the

easily be taken as a pointer for

increased sales volume in POS

in-store POS technology shall

improving the areas where there is a

industry.

definitely also help in reducing the

room for improvement. On the other

building block in customer satisfaction.

human errors to larger extent.

hand, a positive feedback will show

3. Processing of Transaction Receipts:

According to customer’s psychologies

the business strength and how to

and most common results, the

keep it up. Hence, definitely building

The receipts option is one of the most

customers prefer to shop in where

confidence in new and existing

unique ways for the enhancements of

they will be served within the shortest

customers.

sales volumes and customer satisfac-

possible time.

tion. Most customers like to have an

7. Creation of Sales, Gift Cards & Redemptions:

transaction or in-case a transaction is

5. Help Build Rapport With Customers:

cancelled or couldn’t get through.

Building good rapport with customers

redemptions in your POS system is

Many POS Systems also requests

helps in increasing the sales volumes

yet another way of pleasing the

e-mail addresses and e-receipt is sent

whether you have integrated POS or

customers and bringing an increase in

on the e-mail to make sure that

not. However, with the integration of

sales. This will urge the customers to

customer satisfaction is guaranteed in

POS Technology at your business,

pop-in again to get discounts and

every possible way. It is also one of

rapport building can be easier and

redemptions on next purchase. The

the best marketing strategy, as it is a

faster. Saving time is the most

customer experience will enable them

way in which customer retention is

common ways in which retailers make

love shopping at your store and thus,

guaranteed and a relishing customer

good rapport with the customers,

have a proper POS system for the

experience is the ultimate output.

while asking those cash back or

management of Gift cards.

Thus, ironically increasing the sales

offering them discount vouchers on

Therefore, gift cards are a unique way

volume in yet another way.

card payments. An immediate

of attracting more customers to your

feedback system makes customers

store and the shoppers will have a

4. POS Systems Speed up Transactions:

feel more valued with your business.

highly acknowledged shopping

Hence, it also creates loyalty automati-

experience every time they pop-in.

POS systems are the best way to

cally and customer loyalty is the

automated & electronic proof of their

W W W. M B E F O RYOU. C O M

Inclusion of gift cards sales and

MBE BUSINESS MAGAZINE NOVEMBER 2020

43

INVESTING IN ECOSYSTEMS- THE SUSTAINABLE RENEWAL OF THE CANADIAN ECONOMY DMM DEPARTMENT MB Enterprises

The sustainable renewal of the

one of the costliest in the Canadian

and other living things. However, in a

Canadian economy has huge

history.

more sophisticated way, we can say

dependencies on how effectively can

that it is defined as the interactions

the Govt. of Canada make fruitful

Some more realistic research

between the living organisms and the

investments in the Ecosystem.

includes from The Canadian Food

non-living components in a particular

According to a sustainability report

Inspection Agency. According to the

area.

from The World Economic forum’s

estimates the annual impact of

most recent Global risk report, the

invasive species on the Great Lakes

A variety of the types of natural

Top five threats for the survival are

and the agriculture and forestry

ecosystems found in Canada are

environmental. As an example we

sectors accounts to $30 billion per

forests, wetlands, grasslands, tundra

can mention the 2013 southern

year. Furthermore, regards to

lakes, rivers and the coastal and

Alberta floods which caused $2billion

Forestry, The Canadian forest

marine systems. This is after the

in insurable losses.

Services estimates that the Emerald

transformations from the humans that

Ash Borer invasion will result a huge

these natural ecosystems have been

This is simply a demonstration to the

cost of $ 2 billion in tree damage.

modified according to the needs. The

amount of losses that occur when

This also includes the removal and

transformation or the modifications of

during the city planning the natural

replacement over the next 30 years.

these ecosystem is into urban

ecosystem is not taken into considera-

centers and agricultural lands.

tion. Yet another disaster happened in

WHAT IS AN ECOSYSTEM?

Therefore, the care of these

the same year, a major flood in the

An Ecosystem is part of the ecology

transformed ecosystem is the sole

city of Toronto resulted in an insured

of a certain country or defined area

responsibility of the Govt. and

property damage of approximately

and includes all the living organisms

environmental agencies in Canada.

$850 million. The two disasters are

and species including plants, trees

44

MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

FORESTS & WETLANDS CANADA- A KEY PART OF THE ECOSYSTEM: While we discuss further the ecosystem in Canada, we must know that the forests in Canada covers a huge land of the whole area of Canada, i.e. 40% of the area. These are huge figures for a country that is massive in area, 2nd only to Russia in forest percentage to area, and total covered area. This area is a huge 347 million hectares and accounts for approximately 9% of the total World’s forests. Forests are a great source of natural resources as they provide food, timber, medicines and other less obvious services. These services that are claimed to be less obvious includes carbon sequestration, climate regulation and water filtration. The wetlands in Canada also play huge part in their ecosystem known formally as ecology. It covers over approximately 150 million hectares in Canada or 15% of Canada and a huge quarter i.e. 25% of the World’s Wetlands. Doesn’t seem huge in writing but the fact is a quarter is a huge amount if compared to the rest of the World’s Wetlands. These are essential resources for water filtration, water flows, and obviously flood control. Flood control and water flows are a major part of the environmental sustainability aspects in Canada that needs higher amounts of annual investments.

ECOSYSTEM AT RISK IN CANADA & DAMAGE CONTROL MEASURES: The risks associated in Canada to the eco-system are huge as the impacts associated with the risks can be heavy. The Canadians, however, may not be aware of the amount of risks their eco-system are facing. These risks includes the loss of fish and the animals to hunt.

Also, includes the flowering plants that helps in delivering functions for the pollinators as well as many of our crops.

Therefore, reducing the huge amount of risks and impacts that are faced by our ecosystem is highly critical. This is so that the citizens keep enjoying the goods and services provided in the ecology.

Other major resources from the Ecosystem at risk are the Wet lands. The role of the Wet lands is huge in flood and erosion control, therefore it’s necessary to invest in sustainability projects for the Wet lands. They also play a major part in pest management, groundwater recharge and retention, pollution abatement and the key maintenance of biodiversity. They are also key recreational assets that are used in Canada for bird watching and waterfowl hunting. The losses needs to be controlled as it would lead to huge costs for the region. These costs are in terms of damage and maintenance due to flooding. Other key investments that needs doing are for the sake of damage control measures when flooding are expected.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

45

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MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

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MBE BUSINESS MAGAZINE NOVEMBER 2020

47

JOBS AVAILABLE IN SMALLER CITIES FOR NEW IMMIGRANTS TO CANADA DMM DEPARTMENT MB Enterprises

The Pandemic COVID-19 has been a

opportunities that are provided by the

population density. The Atlantic

cause of many jobs losses in Canada

Immigration Canada body IRCC.

Immigration Pilot (AIP), Rural &

with high influences in provinces

Priorities holds for promotion of

Northern Immigration Pilot (RNIP),

Alberta, Nova Scotia & Ontario being

migrants to smaller cities with the

and further plans to launch new

in top three. Post COVID-19 circum-

help of lucrative migrant programs

programs such as Municipal Nominee

stances are changing slowly and

and offers that are more beneficial for

Program (MNP), are examples of the

gradually, however, the bigger cities

the migrants. Holds vital elements

steps taken by the Federal Govt.

are a bit different than compared to

especially post pandemic COVID-19,

smaller cities. These cities includes

as job circumstances are not the

Other similar examples of Promotion

Toronto, Capital city Ottawa and

same as they used to be prior to the

programs includes the introduction of

British Columbia City Vancouver,

pandemic.

a new Regional Immigration Pilot by

where the vacancies are hard to find

Govt. of Ontario under its PNP in the

opportunities.

PROGRAMS IN PLACE FOR PROMOTING IMMIGRANTS TO SMALLER CITIES:

However, on the other hand, for

Canada’s Federal Govt. has realized

immigrants to Canada, smaller cities

the importance of new migrant

are offering good job opportunities,

policies for promoting immigrants to

GROWING JOB OPPORTUNITIES IN SMALLER CITIES:

far more affordable housing & a high

smaller cities. This is also good for

Finding suitable jobs is not only an

quality of life. These are all the latest

balancing the displacement of people

advantage in Canada, it’s an opportu-

developments with respect to the new

in Canada and balancing the

nity to look for higher prospects and

in terms of placements & higher job

48

MBE BUSINESS MAGAZINE NOVEMBER 2020

year 2020. This will help immigration settlements in Ontario in smaller cities, example those near Toronto.

W W W. M B E F O RYOU. C O M

opportunities. Canada is truly a land of opportunities, however, the current circumstances have made things a bit hard for immigrants, especially, in bigger cities of Canada.

Immigrants needs to know in particular that smaller cities are also well equipped like bigger ones and they can also offer excellent job opportunities. In fact, in most circumstances they can have better opportunities to settle down, as living costs are lower than what they are in bigger cities of Canada.

This automatically gives higher growth opportunities to people as what they dream for their future while stepping in Canada.

Facts have shown that Canada’s unemployment rate stands at 5.7% which is a historically low figure. The factors being an aging population and a low birth rate. Talking in terms of the larger cities, the unemployment rates of the key destinations for fresh migrants are as follows, Toronto 5.6%, Montreal 6.0%, Calgary 7.1% and Vancouver 4.8%.

Other major factors for immigrants settling in smaller cities are the housing affordability, and living standards. In the two most appealing cities, i.e. Toronto and Vancouver, both are highly appealing, however, the cost of living is very high.

Comparatively, in recent years irrespective of COVID-19, the two cities have become slightly less affordable cities, especially due to increase in migrant population.

HOUSING AFFORDABILITY & LIFE QUALITY ASPECTS: However, comparatively speaking in terms of housing affordability, average rent for two-bedroom apartments is about $900 in Moncton, $600 in Trois-Rivieres, $1,300 in Ottawa-Gatineau, $1200 in Winnipeg, and finally $1,100 in Saskatoon. All these cities are affordable in terms of housing affordability and quality of life. As far as income levels are concerned, even earning lesser than average earnings of Toronto and Vancouver won’t drastically affect the quality of life.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

49

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Leadership Lessons From The Age Of Covid-19

DMM DEPARTMENT MB Enterprises

Leadership holds key elements especially in the times of

been exemplary. New Zealand PM, Jacinda Ardern has

COVID-19 as the pandemic has been identified by WHO as a

provided strong leadership models during the pandemic

vital problem of the modern health system. There are many

COVID-19. It is because of her efforts, brilliant decision

leaders especially from the Western world who have shown

making and a positive and proactive approach that New

bravely how to deal with the pandemic and similar diseases in

Zealand is the first country of the developed world to be

future. These leaders includes Justin Trudeau (PM-Canada),

declared Coronavirus free. Being declared COVID free is a

Donald Trump (President-USA), Boris Johnson (PM-UK),

huge blessing especially when many countries are still under

Angela Merkel (Chancellor-Germany) and Jacinda Ardern

the devastating effects of COVID-19.

(PM-New Zealand). All these leaders hold key in terms of financial decisions, health matters, contingency & precaution-

It has never been an easy job for leaders to make sure that

ary measures & other matters of public concern in their

safety is the primary concern for them. The pandemic has

respective countries.

definitely provided us with many lessons in the crisis management. This is indeed a special tribute as many successful

As we all know COVID-19 has been identified as a major

leaders and companies have indeed demonstrated strong

cause of concern, for many leaders it has also come as a

people skills. Furthermore, pivoting their organizations by

test. While we discuss male leaders from the Super power

supporting the employees and listening especially to what the

and other Western nations, the role of female leadership has

customers want.

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MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

LEADING WITH HONESTY & EMPATHY:

building blocks i.e. people. Addressing people issues with

Leadership with honesty and empathy in times of Pandemic

integrity and giving values to their problems is the best way

COVID-19 is the only way to get out of the crisis with wisdom

leaders can fight the pandemic. People have tremendously

and courage. This is a fact that many countries with Female

stepped up whether home-workers in childcare and taking

leaders have suffered less in terms of the deaths than their

Zoom Calls very often. Delivery drivers and nurses working

neighboring countries. If we compare Germany’s 11 deaths

extra hours despite the number of risks involved. The

per 100,000 people to France’s 45 and United Kingdom on

stepping up of people has not only shown that power of

70. The question that rises again is “Are women leaders really

people and their fight against the pandemic COVID-19 is

the reason for this?”

more intense than the leadership itself.

A huge factor that has been identified is that the female led

Another aspect that holds huge vitality is the trust factor

countries locked down earlier than male led countries. As a

which is recognized to be central. The trust was shown by

matter of fact this might have been because women leaders

organizations on their people to work from home which was

were more risk-averse about the impact on the virus than the

lacking in the initial phase. Hence, many experts also believe

male leaders. Many COVID-19 experts also believe in this

that leaders trusting people can speed the recovery from

case scenario that decisive and clear communication lines

COVID-19 for a sustainable future.

and participative leadership styles are the ones playing a huge part. This is apart from leading with honesty and

BEING AGILE:

empathy and clearing doubts that can arise due to multiple

Agility is the best ability in decision making that leaders can

reasons. However, as part of the valuable leadership lessons

aspire for rapid action. According to the Harvard Business

honesty, empathy and transparency are the key, especially

Review agile is about Taking People out of their functional

fighting the pandemic COVID-19.

silos and putting them in self-managed and customer-focused multidisciplinary teams. In other words ‘Agility’ is highly adaptable to more than one and rapidly evolving demands of

VALUING THE PEOPLE:

a crisis like COVID-19. It is part of the disaster management

Giving values to people during the crisis like the pandemic

in more concrete and functional ways. Being agile about a

COVID-19 can automatically be a solution to the problem.

certain disaster or a pandemic also means realizing its overall

The asset on which organizations are built are like the

impacts on the people as soon as possible.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

53

LEGAL QUESTIONS ON COVID-19 & EMPLOYEE RIGHTS

DIGITAL MEDIA MARKETING MB Enterprises

The pandemic COVID-19, has

way it has touched lives of many

COVID-19 lock-down, is an issue that

devastated & dented the economies of

people. This is mentally, socially and

holds deep priorities in terms of the

many countries and has been a cause

economically, as the lockdown and

amount of losses. It is also as employ-

of huge business losses. There are

social distancing are the key reasons

ee are confused mentally, whether

some legal questions that arise in the

behind mental and social effects on

they should be working or not, while

minds of employee regards to their

people. Furthermore, the economic

the pandemic still persists and how

legal rights w.r.t. the COVID-19. It is a

reasons have been due to business

they can tackle the situation if they are

pandemic that still persists despite the

losses, manpower losses, and other

found positive COVID-19?

lockdown getting over since last few

financial and stock market reasons.

months. A main reason for this are the

Although, we are aware of the

impacts that COVID-19 had on the

reasons but still there is less that can

1. CAN ANY EMPLOYEE REFUSE RETURN TO WORK?

whole world and the way the world

be done due to the magnitude of

A question that might have been

has reacted to this pandemic is

people who died all over the world

asked by many people in the corpo-

exemplary. There has been a wide

including, USA, Brazil, United

rate world especially after returning to

history associated with pandemics

Kingdom and India being the top

work. The employee has a reasonable

and epidemics that also includes HIV

nations in terms of deaths. Thus,

right to refuse work if they have a

i.e. AIDS, E-bola, and now Coronavi-

deadly might be the right word for

reasonable ground that working for

rus that is medically known as

such a case scenario which is highly

them is dangerous currently.

COVID-19.

monitored by WHO i.e. World Health Organization.

with the pandemic COVID-19, it’s the

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MBE BUSINESS MAGAZINE NOVEMBER 2020

This is according to Lorenzo Lisi, The partner and head of the Workplace

Apart from the impacts associated The rights of employee, Post

Law Group at Aird & Berlis. The W W W. M B E F O RYOU. C O M

refusal to return to work, or get back

stay safe according to Health & Safety

to work after returning is a mandatory

workplace guidelines.

3. WHAT’S THE BEST WAY TO INFORM ‘HR’ IF EMPLOYEES CONTRACT COVID-19?

In Canada, especially where Health &

However, in most cases, it should be

The first answer is ‘Yes’, the employee

Safety preferences are not only

the responsibility of the employee to

needs to inform the HRD i.e. Human

practiced, but strictly monitored. The

make sure that they inform the HR

Resource dept. regards to the

first and most prior response should

regards to COVID-19 symptoms that

contraction of COVID-19. The best

be the addressing of all the safety

they are facing. These includes fever,

way to inform HR is via written official

precautions associated with the

headaches, sneezing and coughs and

E-mail or orally on phone, and enquire

employee. According to Lisi, it’s the

are regarded as COVID-19 symptoms

regards to the next step. The next step

utmost responsibility of the employer

according to WHO, i.e. World Health

that the Human Resource dept. will

to make sure that the employee stays

Organization. WHO is a global body

recommend is to get a test result from

safe at workplace and according to

that relates to the monitoring and

a Hospital or health center. If the

workplace regulations. The Health &

control of health activities in the

result is positive, the HR would

Safety Act is a key determinant factor

world? These activities also include

recommend that official guidelines

of the employee health & Safety.

the monitoring of health related issues

from the Canadian Govt. must be

like epidemic and pandemic e.g.

followed. These guidelines clearly

COVID-19, Aids, E-bola, SARS, Polio

states that employees remain away

and malaria etc.

from work for at least two weeks till

right, in light of health & Safety issues.

2. CAN EMPLOYERS SCREEN THEIR STAFF FOR COVID-19?

Another key question that relates to

the time they are tested negative. The

COVID-19, and its outcomes in the

It is the responsibility of the employers

most important guidelines in such a

corporate world. An employer can

to consider the employee privacy laws

case scenario is for both the employer

definitely screen their employees

as well take the advice of the designat-

and the employees to follow the

apart from giving tips of how to work

ed legal consul. Legal makes things

advice of the Public Health Officials.

safely during the pandemic. This is

easy to govern and monitor in lights of

especially Post COVID-19 lockdown,

laws and regulations.

as the screening process should take place quiet often to make sure things W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

55

MOTIVATING YOUR TEAM THROUGH AUTHORITY & EMPATHY IN COVID-19 DMM DEPARTMENT MB Enterprises

Team motivation during the Pandemic

stances. Hence, there are many

future. The following are some useful

COVID-19 can be a tough scenario

external forces that will keep testing

tips for the future.

as employees can get easily demoti-

you, the company culture and how

vated due to the circumstances. This

well you can adopt to changes and

RE-COMMUNICATE THE VISION:

can lead due to being staying away

resolve these changes for a better

Communicating the vision time &

from work for a long period and

tomorrow. If you are a leader, leading

again is a necessary part of the key

lacking mental fitness attached to a

a team of professionals and dedicat-

procedures that involves the leader-

remote working environment. In few

ed employees, your team doesn’t

ship. Strongly and consistently

cases this is true that a remote

depend on what you say. The

reminding your vision to yourself and

working environment needs more

message is heavily influenced by

the team will definitely make the team

focus and a dedicated approach that

your chosen communication

realize that they are after their targets

helps in an optimistic progression.

mediums, and your dedication for

in the best of ways. Make sure that

Another key fact is the forming of new

larger missions and values.

you keep reminding your team of the longer journey even in COVID-19

values under the strain and the employees gain fresh perspectives on their organization and its leadership.

HOW TO MOTIVATE EMPLOYEES THROUGH A CRISIS:

period and while working remotely.

Ironically, the two major factors in the

Motivating the employees through a

pathway of your vision and compa-

COVID-19, is yet another

crisis needs immense amount of

ny’s vision includes inspiring &

financial crisis apart from the many

attitude, talent and determination for

motivating people. It’s the tasks of the

that have resulted in big failures for

a true lead. It not only demands high

leadership to communicate with their

many companies. No matter how well

quality of leadership skills, but it also

team players in the best possible

your business is running Pre-COV-

demands consistency and decision

ways. This communication with the

ID-19 & during the current circum-

making that can be impactful for the

team will make your team be more

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MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

connected to the company’s purpose and its sustainable mission. Hence, re-communicating the vision can also empower productivity to higher levels within the team.

LET YOUR EMPLOYEES BE MORE OPEN IN ASKING QUESTIONS: It’s one of the tasks of the motivated leadership to let their employees be more open to questions. Asking questions will definitely help the team players clear their doubts regards to any project or a key task or mission. The team players in the company can easily see what’s on everyone else’s mind if they keep a question/answer question. In case of a high-performing team the best thing is that that questions will be productive, meaningful, and in the right direction and attitude.

MIXING UP YOUR DELIVERY CHANNELS: Mixing up the delivery channels in times of the pandemic COVID-19 is a huge measure that will boost the employee in a friendly team environment. Therefore, a team environment in COVID-19 shouldn’t get boring, otherwise there will be more ways to get pressurized at work than working in a chill environment.

The various delivery channels & communication medium includes, ZOOM, Skype, Facebook, & WhatsApp and a variety in the usage is highly attached to the psychological reasons. Change is the best recipe according to many pundits from Work from home. It is indeed the spice of life and something that can increase the disturbed motivational attitude of some or many team players. This is primarily related to aspects of change management in a company.

TELLING RELATED & REAL STORIES: Telling stories that are related to the events and happenings holds huge amount of interest for team players and boosting their emotional intelligence aspects. Similar scenarios of the past related to stories of the real world corporate culture and examples are taken as productive case studies to resolve issues. COVID-19, a unique and latest pandemic is one of its kind and demands a huge variety and flexibility in the attitude of the leaders. As it’s the sole responsibility of the leaders to create a ladder for their team while leading & motivating for future agendas.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

57

OBESITY CLASSIFICATION MOVES AWAY FROM WEIGHT IN CANADA DMM DEPARTMENT MB Enterprises

Just like many countries in the West

recent years. This has been so

further divided into class 1 (Low

especially in North America and the

especially after the rise of the

Risk), class 2 (Moderate-risk) and

European continent, Canada is facing

body-positivity movement.

class 3 (High-Risk).

moving away from weight to define

Hence, the experts from the Canadi-

The obesity care should be based on

and manage obesity more technically

an health societies has taken a

evidence-based principles of the

as it has been recognized as a major

radical step and has made an

chronic disease management, must

& growing health issue in Canada.

adjustment in the new clinical guide

validate patients lived experiences.

Therefore, the new clinical guide

for health care professionals. This

Hence, move beyond the approaches

aims to find the root causes of the

means looking beyond the BMI index,

of eating less, making more

condition of obesity and problems

i.e. the Body mass Index when

movements that are positive and

attached to it. These problems can

making a diagnosis of obesity or

addressing the root drivers attached

have negative impacts in the longer

determining if a person is obese.

to obesity.

run for individuals who are prone to

Body Mass Index, is determined after

have obesity related diseases.

readings of weight, height, age and

obesity related issues. The country is

sex as four key factors in determining

MAKING REALISTIC HEALTH GOALS INSTEAD OF WEIGHT LOSS?

Since, a long time the determining

the weight, and hence making a

Making realistic health goals instead

factor of obesity in Canada has been

classification of a person in the

of weight loss shall be a huge factor

that how much you weigh. However,

specified ranges i.e. underweight,

in reducing obesity itself. Health goals

many experts hold considerable

normal, overweight, & obese. The

can be made in terms of walking,

criticisms regards to these facts in

obese classification in BMI chart is

jogging, constant running, cycling

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MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

and exercises in gym that are for the particular reason of losing weight. This is since decades that doctors have been telling their patients to eat less and exercise more to burn calories. Hence, according to the guidelines it can get a bit more complex, and definitely more factors needs addressing.

Overdoing can result in imbalance between the energy in-take and exertions in form of exercises. Therefore, it can cause its own complications that can be dangerous in future.

The health guide for weight loss issues has recommended that the waist circumference that is used in conjunction with the BMI would make more accurate readings. This is apart from the studies of patient’s family history and other health histories. A similar guide like we have been discussing is the Edmonton obesity staging system. This guide incorporates metabolic, physical and psychological parameters for the diagnosis of obesity. It is also a comprehensive guide for the recommendations of the best treatments for obesity.

THE IN-ACCURACIES ATTACHED TO BMI: The most correct definition for obesity as it is defined as the condition where the excess body fat has negative impacts on the person’s health. Also, includes various environmental, genetic and the socio-economic factors that can influence this condition. BMI also known as the Body Mass Index, is a powerful tool for the determination of the healthy weight of a person. Hence, this is categorized into class 1, class 2 and class 3. Class 1 being in the range of (30-34.9), class 2 being (35-39.9) and class 3 (over 40).

The drawbacks associated with the tool has been identified time and again and these includes inaccurate results. It doesn’t account for muscle mass and can also lead to bias when taking the other measurements into account. BMI’s calculations can lead to people’s demotivation as in reality they might not be that obese, however the BMI would make them show more obese. Especially, for overweight people it can be the tool that can have negative impacts on an individual’s psychologies of change. Ironically, a huge part of change management program regards to the weight loss is highly attached to a positive change psychology. It would automatically make you look younger and fitter.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

59

REMEMBRANCE DAY IN CANADA 2020 DMM DEPARTMENT MB Enterprises

The Remembrance Day is a day

speeches of tribute for the honored,

many memories and remembrances

observed on the 11th of November

and those who lost their precious

that are associated with the World

2020 in the memory of the war

lives.

War I, as it has outlaid a huge part on

victims of World War 1, 1918. The

the history of the world as well as the

Day (Peace agreement), and is a

IMPORTANCE OF THE DAY FOR CANADA- 11th NOVEMBER 2020’:

tribute and remembrance for the

The importance of the day, i.e. 11th

Canadians, all over the world

fallen victims of World War I. This is a

November, for Canada is huge as it

especially in Canada pause to honor

key global remembrance of World

was a part of the British Empire in

the men and women who served and

War I, remembering those who lost

1918, and is still one of the monar-

continue to serve. Their service is a

their lives from both sides of the War.

chies of The United Kingdom. This is

continuity of their duty in times of

Hence, in Canada, the day is highly

marked as a Royal day, signifying the

War, conflict and Peace. A war is not

and officially observed as a public

sacrifice of those who lost their

a good thing to happen for any

holiday as well as a statutory holiday

precious lives while fighting in the

country, however, history has related

in all the three territories and in six of

historical war of 1918, also known as

with many wars that have impacted

the ten provinces. It is marked by

World War I. Therefore, there are

the ideologies of nations. These

other name for the day is Armistice

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MBE BUSINESS MAGAZINE NOVEMBER 2020

peace treaty associated with the war.

W W W. M B E F O RYOU. C O M

ideologies includes, political, social and economic values of the countries involved in the war. More than 2,300,000 Canadians have served in World War I and approximately 118,000 have given sacrifice in the war.

THE POPPY- A GLOBAL SYMBOL: The Poppy is a global symbol of the Remembrance Day that is a red flower worn by people on their coats. Poppy marks the remembrance all over the world, especially in USA, Canada, UK, Australia, and New Zealand. It shows solidarity with those who were affected and those who lost their lives in World War I especially. Hence, the significance attached, especially on Remembrance Day, is for the sacrifice that they made for their nations and for their children and grandchildren.

The symbolism of the blood-red flowers was beautifully captured by an Army Officer, John McCrae in his 1915 poem “In Flanders Field”. 11th November, also marks the official signing of the agreement known officially as “Armistice” i.e. the peace agreement. The agreement was officially signed by the Allies and Germany at Compiegne, France.

On 1st March 2018, an Act was amended known as the Holidays Act (Remembrance Day) received Royal ascent making 11th November as a legal holiday throughout Canada. This official and legal holiday in Canada truly marks the huge amount of prestige and tribute that is attached to the victims of the First World War.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

61

THE SAD DEMISE OF

FORMER PM OF CANADA JOHN TURNER

DMM DEPARTMENT MB Enterprises

Canada’s 17th Prime Minister John Turner died at the age of 91 on 18th September 2020. A news that circulated all over

EARLY DAYS: He was born in the year 1929 in Richmond, England and

Canada was taken as one of the sad news as John Turner,

moved to Canada in his youth while he was still a young kid.

the 17th Prime Minister was a well-known Ex-leader of

Turner grew up in Ottawa and later moved to British Colum-

Canada. According to an Aide speaking on behalf of Turner’s

bia, a Province named after Great Britain while remembering

relatives Marc Kealey told media that he died peacefully in

his original birth place England. He was a very active person

sleep on Friday night. Mr. John Turner ruled Canada as a

since his young days, and was a decorated athlete who held

Prime Minister for just a period of 79 days in the year 1984.

a Canadian record for 100-metre dash. John Turner later

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MBE BUSINESS MAGAZINE NOVEMBER 2020

W W W. M B E F O RYOU. C O M

qualified for London Olympics of 1948, while he was still a

before he returned back to politics.

student in The University of British Columbia. It was due to an injury that Turner couldn’t participate in the event i.e. London

John Turner took office of the Prime Minister of Canada on

Olympics of 1948.

June 30th 1984 without holding a seat in the House of

POLITICAL CARRER OF JOHN: John Turner first entered Politics in 1962 when he won a

Commons himself. His term as the PM of Canada just lasted for 78 days, and is the shortest in the history of Canadian politics just after Sir Charles Tupper.

Montreal seat for the Liberal party. It was under the leadership of Prime Minister Lester Pearson, he was highly regard-

According to the Premier of Ontario Doug Ford, the passing

ed. Turner was seen as the Golden Boy of Canadian politics

away of Ex-Prime Minister John Turner was indeed a sad day

as he was still young. It took him just five years, i.e. in 1967,

to happen in Canada’s Political history. He was really a

he entered the Cabinet and was later made the Minister of

dedicated servant of Canada who dedicated his whole life for

Consumer and Corporate Affairs.

the service of Canada and the Canadian people. Always worked with full dedication to make Canada a better place to

It was later on in his political career, he ran for the Liberal

live.

Leadership in the year 1968 and was the youngest person in the race at the age of 38 years.

It was later under the leadership of Prime Minister Trudeau, father of current Prime Minister Mr. Justin Trudeau, he changed his profile. He was later named the Minister of Justice, a position that he held for four years. Later in the year 1972, Turner was made the Minister of Finance due to his sound knowledge in the field of Finance, and held his position for a considerable period of three years. Most part of his next 10 years i.e. a decade he worked for a Toronto Law Firm

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

63

VACATION PROPERTY: Is It A Worthwhile Investment?

DMM DEPARTMENT MB Enterprises

Is it Worthwhile buying a vacation property, is a major

As an example we can presume that the Purchase price is

question that everyone needs to ask after the effects of the

$500,000. It doesn’t matter you use cash, or mortgage/ home

Pandemic, COVID-19 in the Real Estate sector in Canada. It

equity, or a line of credit. Furthermore, a combination of

is always considered as a good time spending with the loved

payments, there are some other costs that needs to be

ones and with close family members. However, the question

considered. If for instance you have purchased it on money

that needs to be asked is, IS IT A GOOD DEAL?

that you borrowed, despite the current mortgage rates being 2%. Therefore, in the long run, the interest rates are most

The benefits of owning your own vacation property in form of

likely to go higher. On a property that’s worth $500,000 there

a small cottage, or a nicely located home is always a benefi-

will be an initial cost, i.e. 4% or $20,000.

cial idea in terms of enjoying the benefits. It will definitely help in providing a quick weekend charge for the next week, and

THE FINANCIAL PERSPECTIVES:

getting relaxed from the busy schedules, and a full of hassle

The financial perspective in this regards says that it might not

life. From an emotional point of view, it’s always considered as

be a good idea to invest in times of on-going financial crisis

something you can’t miss. However, what needs to be

that relates heavily to COVID-19. The costs can be even

pondered are the financial implications, i.e. from a financial

higher for those properties or cottages that are old, this

point of view.

includes a property with amenities and high fees.

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MBE BUSINESS MAGAZINE NOVEMBER 2020

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What’s the Return on Investment for owning such a property,

after using it for six months, than half of your eligible expens-

which can also be called as a cottage or an ideally located

es will be tax deductible. Hence, the decision is not

home far from the busy city? If we keep in mind the Bank of

worthwhile from a financial perspective, and can result in

Canada’s 2% inflation target, arguments say a more reasona-

losses that can damage your long term financial stability.

ble long-term growth for real estate is 2% to 4%. The vacation

IS IT A GOOD DECISION?

property purchase might not be the best choice if financially manipulated and calculated. The best answer that the buyer

Therefore, its best to do some basic math involved, using

must ask himself or herself is that can you rent a comparable

your own numbers try to figure out the net cost of the

property for less than $20,000 per year. However, there are

property. Also, if you rent something comparable for less, only

some Non-Financial reasons that are associated with the

consider the option as the best one if there is affordability

purchase of vacation property, and these reasons are related

without compromising on other financial goals. Your basic and

with leisure, luxury and entertainment.

sustainable financial goals mustn’t hurt your decision to buy a vacation property, as your Pay-back period can considerably

Renting the property after buying it for some future income

rise for such a non-lucrative investment.

can reduce the net cost automatically. Hence, it can make the

However, when the financial crisis is over, and tourism rises,

purchase more fiscally responsible. These are the tax

the decision can turn out to be a good one. This also depends

implications if you do this, termed as a ‘Bad financial

on your mortgage term, costs, & percentage.

decision’.

Secondly, the rental income is taxable, and on the other hand, the renting out of a vacation property will also result in providing some tax deductions. Ironically, these deductions are based on the proportion of the year that the property is available for rent. Even, if you rent it for a period of six months

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

65

WE ARE HIRING!

HEAD CHEF

THE SENATOR HOTEL

&CONFERENCE CENTRE

JOB REQUIREMENTS LANGUAGE: ENGLISH EXPERIENCE: FRESH ABILITY TO SUPERVISE: 5 TO 10 PEOPLE

SKILLS: Maintain Records of Food Cost; Consumption; Sales & Inventor y ; Prepare & Cook Food on Regular basis or for Special guest and Events; Meals and Speciality Foods; Train Staff in Preparation; Cooking & Handling of Foods; South Indian; International; Super vise Cook & other Kitchen Staff.

WORK INFO: Room & Board Provided

HOW TO APPLY Email: gm@senatorhoteltimmins.ca Phone: (416)-918-1356 (12:00 PM to 05:00 PM) Mail: 14 Mountjoy Street, South Timmins, ON P4N 1S4 Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application

Career Overview As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, ďŹ nances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment.

Job Description Includes duties in three major areas: Daily Operations, Finances, and Marketing Resources

|

Customer Service

|

Human

Daily Operations, Financial, and Marketing Duties Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing.

You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts.

Customer Service Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and ďŹ nd acceptable solutions to problems that may arise.

Human Resources Responsibilities As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members.

You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.

Contact: 4382 HWY # 60, RR#1 DWIGHT, ONTARIO P0A 1H0 CANADA 1-800-387-2244 stay@algonquininn.com

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MBE BUSINESS MAGAZINE NOVEMBER 2020

WE ARE HIRING!

RESORT MANAGER

W W W. M B E F O RYOU. C O M

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MBE BUSINESS MAGAZINE NOVEMBER 2020

67

WHAT IS QUALITY MANAGEMENT & WHY DOES IT MATTER IN COMPANIES?

DMM DEPARTMENT MB Enterprises

Quality management sometimes also

quality? Hence, finally the third most

core principles reflects or embrace

known as Total Quality Management,

critical aspect is exploring the

quality through dedicated change

holds huge levels of success for

principles and concept of ‘Quality

management activities. These are

prospering businesses. When people

Assurance’ and ‘Total Quality

practices that become a key part of

use the term ‘Quality’, they usually

Management’.

the organizational culture in a

mean ‘Good’, however, in most areas

company through radical change

it is related to managing Total Quality

A CULTURE OF QUALITY:

management practices, also known in

A culture of quality relates heavily to

some companies as ‘Best Practices’.

maintenance of quality standards in

In the process of maintaining a

The main purpose of managing

an organization on a much more

culture of quality, employees encour-

quality is to define what stakeholders

consistent basis. When an organiza-

age sharing ideas as well as

are highly responsible in the compa-

tion strictly adopts to a culture of

cross-functional work. This is

ny for quality management practices.

‘Quality Management’, the success of

achieved with the help of an exempla-

Also, includes aspects of how to

its implementation or the implementa-

ry leadership. Therefore, a culture of

examine the concept of the cost of

tion process depends on whether the

Quality is only possible when the

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MBE BUSINESS MAGAZINE NOVEMBER 2020

management.

W W W. M B E F O RYOU. C O M

leadership and the workers share an aligned and comprehensive understanding of the core values.

THE COST OF QUALITY: The Cost of Quality (COQ) is an essential element and a way of measuring the costs that are highly associated with ensuring that Quality Management is implemented in an organization. The four types of Quality related costs that are associated are as follows;

1. Prevention Costs: These are known as prevention costs and are a result of designing and implementing a QMS i.e. Quality management System. These costs are also incurred in the prevention of Quality problems from arising. The costs includes Quality Assurance, Quality Planning & Quality training.

2. Internal Failure Costs: The costs that are known more commonly as internal failure costs. These costs arise when the manufacturer finds quality failures when the products or services are delivered to the customers. The costs also includes the activity required for the diagnosis of the cause of Quality failures.

3. External Failure Costs: One of the most expensive costs that arise due to external failures. These costs occur usually after the products or services have been delivered to the customers. The costs includes, repairs, warranty claims, returns, and finally dealing with the complaints of customers.

4. Appraisal Costs: The appraisal costs, part of the production process are due to measuring the effectiveness of the QMS. These are costs that applies to both the manufacturers and the Supply Chain.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE NOVEMBER 2020

69

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MBE BUSINESS MAGAZINE NOVEMBER 2020

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MBE BUSINESS MAGAZINE NOVEMBER 2020

71

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MBE BUSINESS MAGAZINE NOVEMBER 2020

Tel: 1-866-677-1377 | Fax: 1-866-204-6888 E-mail: info@mbeforyou.com

W W W. M B E F O RYOU. C O M

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MBE BUSINESS MAGAZINE NOVEMBER 2020

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