ISSUE 59 | NOVEMBER 2020
The Canadian Tourism Industry’s sufferings has been immense in recent times due to the pandemic COVID-19
Pg. 13
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Pg. 52
Pg. 42
THIS MONTH FOCUSING ON Legal Questions On Covid-19 & Employee Rights
Remembrance Day Canada 2020
What Is Quality Management
Investing In Ecosystems
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CONTENTS 06
Proper Handling of Resources
08
Real Estate Property Markets Canada
10 13
How To Achieve a Positive Mindset For Success? Canadian Tourism Industry’s Push
16
New Apple Watches and I-Pad are on Apple’s calendar...
20
Event Calendar
22
TRUMP BAN ON TIK TOK APP HITS A ROADBLOCK
In a Management Position
& It’s Effect by Covid-19
To Open Borders For Tourism
30
Interview with MR. AMIT PURI
32
Resilience & Innovation
36
Horoscope
38
Crossword Puzzle
40
How Brands Can Re-invent Their Digital Marketing Strategy
42
Increasing Your Sales
44
Investing In Ecosystems
CPA & CA from the Institute of Chartered Accountants of Ontario (ICAO) Women Entrepreneurs During Covid-19
Nov 2020 - Scorpio
With Point Of Sale Systems (Pos)
The Sustainable Renewal Of The Canadian Economy
Holidays and Observances in November
26
48
JOBS AVAILABLE IN SMALLER CITIES FOR NEW IMMIGRANTS TO CANADA
Benefits of Starting a Service Side Business
52
Leadership Lessons From The Age Of Covid-19
EDITOR'S LETTER Dear Readers, 59th edition of MBE Business Magazine has been published for the months of November 2020. The Canada weather in November can be quite mixed. This North American country is so vast that temperatures in the Artic north are extremely cold at this time, but in the southern coastal regions, close to America, it's much milder and can be above freezing for much of the month. In this issue we have covered revival of Canadian tourism industry after Covid-19 pandemic and push to Canadian tourism industry to open borders and attract more tourists. Article on investing in Ecosystem to attract more sustainable returns. Coverage on sad demise of former Prime Minister of Canada Mr. John Turner. Our media team conducted interview of Mr. Amit Puri CPA & CA on current mortgage situation in Canada and effects of Covid pandemic on mortgages in time to come. This issue also covers memories of Remembrance Day coming in the month of November. You will find this issue more interesting and informative then before. As our team have worked tirelessly to bring this issue on digital and social media. We have launched our magazine website. So it will reach to maximum people via electronic media. Your feedback is highly valuable to us. If you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.
Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada. Printed by Vision Printers
For ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com
Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission.
Thank you, Aurora Zabala, Editor In Chief.
Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com
06
MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
07
Real Estate Property Markets Canada & It's Effect by Covid-19 SYED MAHMOOD NAQVI Vice President | MB Enterprises
of work from home, because of the
been undergoing some serious
THE IMPACTS ON REAL ESTATE OF WORK FROM HOME:
impacts because of the latest develop-
Working from home has outlaid
perform in the future.
ments from the COVID-19 scenario.
significant impacts on the real estate
These impacts are related to the
sector in Canada in just a matter of a
According to the experts, it's hard to
pricing strategies in real estate and
few months. This is largely because of
make predictions and evaluations like
changes in Govt.’s policies. However,
the reason that most people in
before. The question is “What can
some positives have been figured out
Canada are restricted to their homes
buyers and sellers expect from the
in the midst of the spread of the
& the property prices have raised
markets during these most unpredicta-
COVID-19 pandemic.
especially in the commercial sector.
ble times?”
There are millions of Canadians in the
The real estate industry in particular is
non-essential workforce that are
a prime example of the current
THE LONG TERM EFFECTS:
working from home. There are
circumstances and the need to take
How long will it take for the market to
restrictions and bans imposed by the
drastic measures to adapt to scenari-
bounce back? That's a question needs
Canadian Govt. to visit business and
os of ‘Business as Usual’. A term that
to be asked by investors in the Real
public places.
determines how businesses must take
Estate business. It can take a year,
place under normal circumstances.
two or even three years. That's not
There are also some key changes in
the question. however, What's
the way agents operate in conditions
concerning is how long these effects
The Real estate sector in Canada has
08
MBE BUSINESS MAGAZINE NOVEMBER 2020
uncertainty of how the markets will
W W W. M B E F O RYOU. C O M
will have on the Canadian Real Estate
could have been under the normal
after seeing so many lows because of
sector and the damage it has done.In
circumstances.
the current pandemic. CECRA or
fact, the reality says that the funda-
Canadian Emergency Commercial Rent Assistance, provides relief for
in the GTA and other major urban
LIMITATIONS FOR CONSUMERS IN THE REAL ESTATE:
centers don’t change.
There are limitations for consumers in
ing financial hardships in paying for
mentals of the market i.e. particularly
small businesses that are experienc-
the real estate ssector and these
their business property rent. This is a
What’s more affected is the attitude of
limitations are in the form of pricing
huge step from the Govt. to stabilize
the buyers in the Real Estate business
strategies. The change in consumer’s
the situation in times of the pandemic,
which cannot be affirmative unless
behaviors means changing trends of
COVID-19. The program offered by
things get better. The pessimist
the real estate market is affecting the
the Govt. of Canada is also valid for
attitude means buyers in the Real
consumer’s psychology.
those who have entered or will enter
Estate markets are looking for things to get ‘Back to normal.’
into a rent reduction agreement. Rent Other limitations include the purchase
reduction, yet another positive
of cottages for holidays and the
amongst the Govt. policies, is helping
limitations imposed on rental proper-
people reduce their rent payments
FEARS OF A GLOBAL RECESSION:
ties due to fluctuations in purchase
through 75% payment re-reimburse-
Having the fears of a global recession
price. The consumer’s limitations also
ment from the Canadian Govt.
is why most people’s attitudes have
includes property predictions, as they
scheme known as CECRA.
changed towards investments in the
are hard to make in these current
Real Estate sector. A global
times. They are unable to determine
Yet another positive that has been
recession, like something that
and evaluate the risks involved
seen due to the pandemic COVID-19
happened in Canada in 2008/09 and
especially in buying and selling.
is the decline in interest rates has
impacted the Real Estate sector is the
gone below 2%. The opportunity comes very rarely and can be seen as
recession has not only impacted the
POSITIVE CHANGES IN GOVT’s POLICIES- CECRA:
attitudes, however, most interestingly
The changes in Govt.’s policies are
advantage.
it’s hard to predict a property perfor-
mostly linked to COVID-19, the
mance. Therefore, the levels of risk
current pandemic for business owners.
associated are more than what they
It has proved to be something positive
fear of most people. This financial
W W W. M B E F O RYOU. C O M
a good prospect to invest and gain the
MBE BUSINESS MAGAZINE NOVEMBER 2020
09
HOW TO ACHIEVE A POSITIVE MINDSET FOR SUCCESS? SYED ALAMDAR HUSSAIN Country Head - MB Enterprises
The power of positive thinking is a
that success is not a recipe, it’s the
pessimistic attitude means you will be
complete recipe for the accomplish-
destination, as positive thinking & hard
down and out for the rest of the day in
ment of your goals and making
work is the recipe for success.
terms of motivational vibes. Negative
realistic dreams and targets for the
emotions are not the best ingredients
future. It’s not only critical for an
Positive thinking & strengths associat-
for success while you start your
attitude towards success, but it’s also
ed with power of positivity will always
journey of the day in the early
important that you think good and stay
open new doors for you and help you
morning. Keep conversing with
affirmative. A positive mindset is
move forward. Being more effective in
yourself, especially if you have a
critical to give confidence, improving
thinking and being more positive will
special interview or a special meeting
moods and reduce the likelihood of
help you through concrete examples
or a project presentation that can turn
developing some unwanted
to help you through the process.
the tables for you. Keep saying, ‘Today
conditions. These conditions include
will be a good day’, and remember
hypertension, depression and other
Here are some key tips for achieving a
how to combat the challenges of the
stress-related disorders. Positive
positive mindset for success;
day. Positivity is an umbrella where
thinking can be achieved through
you will always find the shelter to
1. STARTING THE DAY WITH POSITIVE VIBES:
safeguard your negative thoughts and
walks and diffusing tensions through watching T.V. or light entertainment. A
Start of the day with positivity especial-
immense power for you to move
mindset is everything while moving
ly good vibes for the rest of the day
ahead.
forward in life and making realistic
will naturally be an ingredient for a
goals for the future. As many claim
good start. Starting the day with a
meditation, regular exercises, routine
10
MBE BUSINESS MAGAZINE NOVEMBER 2020
emotions. Your positivity holds
W W W. M B E F O RYOU. C O M
2. FOCUS ON GOOD THINGS: Focusing on good things irrespective of how small they are will keep your motivations for success and for your future mission. There is no such thing like a perfect day. In most circumstances you have to make the day perfect with measures of positivity. Not only focusing on little things, but ‘LITTLE’ and ‘GOOD’ at the same time will help you in your goals especially if you are a leader and want to make a mark through sound leadership. Your vision should be a huge priority in the eyes of your team. Small things means what’s left for you while not looking back and thinking what you have lost. There is no point of crying over spilt milk, as it is useless for you in terms of the drinking aspects. If you are back from work after a long tiring day, and shopping in a store looking for your favorite meal, the non-availability of the meal doesn’t mean that you will be sleeping without having anything to eat. Lookout for alternatives and you will be feeling more accomplished after a long day of hard work. Success is definitely there for those who have a focus on good things and keep looking for ways to encounter small issues.
3. FINDING HUMOUR IN BAD SITUATIONS: Finding humor in situations that are bad will definitely relax your mindset and your heart will feel better. You might have seen the darkest hour in your life, but your humor or a light moment can make things easy for you so that you can proceed further and come out of the situation smiling. Later on you will get out of the situation, you will definitely laugh at what happened and how it was encountered by you by just laughing it off. If it’s a really bad situation, your positive smile will act as a shield in your down & unwanted circumstances. Therefore, it’s in your hands to change the situation as your focus towards your success must stay active.
4. FIND POSITIVE FRIENDS MENTORS, & CO-WORKERS: For future success targets and positive results, the best thing is finding positive friends, mentors and Co-workers. Positive friends are always good for their vision and their positive approach far more than negative people who are highly immune to disturb your feelings and levels of motivations. Making mentors always helps in bringing you closer to your future targets & your visions. It helps in igniting a visionary approach in your strategy at work, and while you move like a train towards your success agendas. Similarly, a good rapport is mandatory with the Co-workers as they are key in a successful journey. Good working relationships are also very important for discipline and ethics at the workplace.
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MBE BUSINESS MAGAZINE NOVEMBER 2020
11
SYED MANSOOR ALI NAQVI
AUTOBIOGRAPHY “As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work- MENTOR –CHAPTER 11� The Autobiography of Mr. Syed Mansoor Naqvi, The man who made it possible just with a vision and a dream in his eyes.
“A Successful Canadian Entrepreneur�
Canadian Tourism Industry’s Push To Open Borders For Tourism DMM DEPARTMENT
MB Enterprises
sufferings has been immense in
INT. TRAVEL & MOST RECENT DEVELOPMENTS:
recent times due to the pandemic
In the most recent developments,
COVID-19. As part of these
that are placed internationally the
sufferings there has been some
reopening process is taking place
recent developments that are in
gradually. Hence, the travel &
place to encounter the impacts of the
Tourism sectors should be permitted
pandemic and one of them has been
to open up for the summer season.
the closure of the Canadian- US
The main reason for this is that the
border. The border has been closed
industry houses 1.8 million jobs and
since a while now and there is an
also accounts for $102 billion of the
ongoing push from the Canadian
country’s economy. These are huge
Govt. to open borders for the sake of
figures for the Canadian economy
tourism & promotions of tourism
both in terms of jobs and revenues
activities.
contributed to the economy from the
The Canadian Tourism Industry’s
Travel & Tourism sector. Many tourists from the neighboring country United States visit Canada
The organization has also empha-
annually by road for tourism purpos-
sized to the Govt. of Canada that
es. The closure has impacted the
they are highly aware of the Health &
numbers by huge margins as travel
Safety laws and parameters. They
restrictions has been in place as well
further emphasized in a highly critical
i.e. Air travel from across the border.
manner that the current travel
The impacts have been huge in
restrictions implemented by the Govt.
terms of the revenues generated
of Canada are too broad and
annually and they can be highly
unnecessary, as COVID-19 is getting
devastating in future as it would take
over and most of the country is
a while to cover all the losses.
opening up.
The Canadian Travel and Tourism
The letter further implies in terms of
they have received immense amount of
Roundtable is as organization that
the international travel that the
support & endorsements from many compa-
comprises of members of travel &
approach should be more targeted.
nies in the travel & tourism sector Canada.
tourism sector in Canada. In an open
This explains how the compulsory
These companies includes Air Canada,
letter to the PM Justin Trudeau, the
14-day quarantine policy and the
Vancouver Int. Airport, The Business Council
request has been placed very openly
closure of the country’s borders is
of British Columbia, & finally The Tourism
for the reopening of the Provinces,
now unnecessary for all those
Industry Association of Canada. All of the
territories, and country to travel,
travelling from abroad. This is mainly
bodies has shown huge concern regards to
laying special emphasis on Canadi-
because the 14-day quarantine policy
the sustainability measures for Canadian
an-US Border.
is not in line with what other
Travel & Tourism Industry.
countries are following around the world. This has been taken as a huge step from Canadian Travel & Tourism Roundtable as
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
13
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New Apple Watches and I-Pad are on Apple’s calendar for 2021 STUART HIMMEL Staff Writer
With interest rising in such devices
“It’s been gratifying to see the
services, the company announced a
among homebound users, Apple Inc.
important role our products have
streaming fitness service called
showed off its latest smart watch with
played helping people come together,
Fitness+. The monthly service fee is
faster computing power and its ability
carry on and move forward. We know
connected to the company’s watch,
to measure blood oxygen as well as
that life won’t always be like this and
aiming to help users track and
updated iPads at their first ever
we’re all looking forward to better
improve their performance. Fitness+
virtual only product reveal from its
days” Mr. Cook said.
also offers virtual workout classes
headquarters located in Cupertino California.
with videos on the iPhone or TV. The The company also revealed an
company also detailed a new
updated iPad Air with a new touch ID
bundling of digital subscriptions
Apple’s keynote event, like many
button on the side that unlocks the
called Apple One as it works to
other events fell victim to the
screen and comes with faster
improve its software business beyond
Covid-19 Pandemic leaving Apple
computing power. The latest smart-
the iPhone. The new bundle comes
with very few options aside from the
phone is expected to be revealed
with a monthly fee like Fitness+ and
virtual product reveal. Instead of
next month after Covid-19 related
includes Apple Music, TV, Arcade and
CEO Tim Cook unveiling the compa-
delays pushed back production.
iCloud storage.
every September since 2012, Apple
Analysts say not having to introduce
The new products arrive as demand
showed its Watch Series 6 and a new
the newest and latest iPhone will let
for such devices has increased while
mid-tier offering called Watch SE,
Apple showcase products that might
the pandemic upended daily life and
with fewer abilities that the high end
get less attention in a normal year.
left many people stuck at home.
version.
Looking to expand further into digital
Global shipments of tablets, such as
ny’s latest iPhone as he had done
16
MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
the iPad, increased 26% last quarter compared with a year earlier which was attributed to the increased industry demand on remote work, learning and leisure. Apple said that revenue from the device rose 31% during the April to June period compared with a year ago. An update to its mid-price iPad could boost sales further among buyers looking for a more affordable option. The new smartwatch could help strengthen Apple’s already dominant market position. Estimates are that Apple has 53% of the global market of like devices last quarter. Revenue in the North American wearables market remained flat during the period despite shipments of devices rising 10%. Low end activity trackers fueled that increase with estimates that Apple shipped 3.2 million watches in the past quarter in North America, an increase of 9% from a year earlier. The growth was attributed to a 30% boom in the lower version of Apple’s line, the Watch Series 3. Apple has evolved the smartwatch which first went on sale in 2015, from a heavily emphasized fashion accessory to a device more focused on health and fitness, both attributes are expected to be beefed up in the newest version. The ability to track blood oxygen, skin temperature and breathing rate are among the hot features in smartwatches at the moment. Health care and fitness are top of mind for consumers right now, so an updated watch that addresses those features will prove popular for Apple. Consumers are increasingly looking for devices that can reliably track their basic health and surface problems as early as possible. Despite the potential for the watch and iPad, many will be looking for clues about the next iPhone. The potential for the next generation of iPhones is enormous. Almost 40% of the 950 million iPhone
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17
Government Programs and Regulations RRSP Home Buyers’ Plan Program The Home Buyers’ Plan (HBP) is a program under which you can, generally, withdraw up to $35,000 from your registered retirement savings plan (RRSPs) to buy or build a qualifying home. Withdrawals that meet all applicable HBP conditions do not have to be included in your income, and your RRSP issuer will not withhold tax on these amounts. However, before you can withdraw funds you must have entered into a written agreement to buy or build a qualifying home which you must occupy no later than one year after buying or building the home. If you buy the qualifying home together with your spouse or other individuals, each of you can withdraw up to $35,000. You cannot withdraw an amount from your RRSP under the HBP if you or your spouse owned the home more than 30 days before the date of your withdrawal.
withdrawn, as long as the funds are repaid into an RRSP in the future. •
repayment will be due by the end of 2011 •
Details Up to $35,000 per person could be withdrawn tax-free from RRSPs to buy or build a principal residence. Couples — including common-law — will be able to withdraw up to $70,000. • time home buyer if you or your spouse owned a home that you occupied as your principal place of residence in the past 5 years. To determine past 5 years, the 4 years preceding the year you make your withdrawal plus the period in the year you make your withdrawal ending 31 days before your withdrawal is the rule adopted. •
Home buyers withdrawing funds do not have to pay income tax on the amount
The 15-year repayment period will begin in the second calendar year following the calendar year in which the withdrawal is made. In addition, a qualifying home must generally be acquired before October 1 of the calendar year following the year of withdrawal. For example, those making withdrawals under the plan in 2009 will have until October 1, 2010 to acquire
A special rule denies a tax deduction for contributions to an RRSP that are withdrawn within 90 days of the RRSP deposit being made. Consequently, to get the normal tax break for a contribution and to use those funds under the plan, the money must be in your RRSP for at least 90 days before a withdrawal is made.
Disabilities Existing homeowners can use the HBP to purchase a more accessible home or a home for a disabled dependent relative where the individual withdrawing the funds: •
If you buy the qualifying home together with your spouse or other individuals, each of you can withdraw up to $35,000.
See page 2
and is buying a home that is more accessible for the individual or is better suited for the care of the individual;
1400 Don Mills Road, Toronto, Ontario • M3B 3N1 • Tel: (416) 443-8100 • Fax: (416) 443-9703
08/20
Government Programs and Regulations RRSP Home Buyers’ Plan
continues
From Page 1 • is related to a disabled individual who
individual that is more accessible for, or better suited for, the care of the disabled individual, or; •
pied by a new spouse or common-law partner, you will not be able to make an HBP withdrawal under these rules. •
You will be required to dispose of the previous principal place of residence no later than two years after the end of the year in which the HBP withdrawal is made. The requirement to dispose of the previous principal place of residence will be waived if you buy out the share of the residence owned by your spouse or common-law partner. The existing rule that individuals may not acquire the home more than 30 days before making the HBP withdrawal will also be waived in this circumstance.
•
Existing HBP rules will otherwise generally apply. For example, your outstanding HBP balance must be nil at the beginning of the year in which you make an HBP withdrawal.
•
This measure applies to HBP withdrawals made after 2019.
is related to a disabled individual who an amount for the disabled individual to buy a home that is more accessible for, or better suited for, the care of the disabled individual.
Breakdown of Marriage or Common-Law Partnership • Generally, you will not be prevented from participating in the HBP if you do requirement, provided that you live separate and apart from your spouse or common-law partner for a period of at least 90 days as a result of a breakdown in your marriage or common-law partnership. You will be able to make a withdrawal under the HBP if you live separate and apart from your spouse or common-law partner at the time of the withdrawal and began to live separate and apart in the year in which the withdrawal is made, or any time in the four preceding years. However, in the case where your principal place of residence is a home owned and occu-
A special rule denies a tax deduction for contributions to an RRSP that are withdrawn within 90 days of the RRSP deposit being made.
For more information on the RRSP Home Buyers’ Plan, please refer to the Government of Canada website.
1400 Don Mills Road, Toronto, Ontario • M3B 3N1 • Tel: (416) 443-8100 • Fax: (416) 443-9703
08/20
NOVEMBER
EVENT 2020 CALENDAR NOV 1
SUNDAY
NOV 1
SUNDAY
NOV 2
MONDAY
Daylight Saving Time ends When local daylight time is about to reach Sunday, 1 November 2020, 02:00:00 clocks are turned backward 1 hour to Sunday, 1 November 2020, 01:00:00 local standard time instead. Sunrise and sunset will be about 1 hour earlier on 1 Nov 2020 than the day before. There will be more light in the morning. Also called Fall Back and Winter Time.
All Saints' Day All Saints' Day is a celebration of all Christian saints, particularly those who have no special feast days of their own, in many Roman Catholic, Anglican and Protestant churches. In many western churches it is annually held November 1 and in many eastern churches it is celebrated on the first Sunday after Pentecost.
All Souls' Day All Souls’ Day is a day of alms giving and prayers for the dead. The intent is for the living to assist those in purgatory. Many western churches annually observe All Souls’ Day on November 2 and many eastern churches celebrate it prior to Lent and the day before Pentecost.
NOV 11
WEDNESDAY
Remembrance Day Remembrance Day is a public holiday in some areas (see list below), where it is a day off and schools and most businesses are closed. In other areas, Remembrance Day is a normal working day.
NOV 14
SATURDAY
Diwali/Deepavali Diwali (Dīvali, Dīpāwali, or Deepavali) is a festival of lights observed in October or November each year. Many Canadians celebrate Diwali, which is known as the “Festival of Lights”. It is a joyous festival that attracts plenty of media and public attention in Canada.
NOV 29
20
SUNDAY
MBE BUSINESS MAGAZINE NOVEMBER 2020
First Sunday of Advent Many Christians in Canada celebrate the beginning of the Advent season on the first Sunday of Advent. It marks the start of the Christian year in western Christianity. Its length varies from 22 to 28 days, starting on the Sunday nearest St Andrew’s Day and encompassing the next three Sundays, ending on Christmas Day.
W W W. M B E F O RYOU. C O M
CROSSWORD PUZZLE SOLUTION
MONTH OCTOBER
S W A M I H O M O
P A L I N C H I L D
A D E N T H I N D U
A P R A L E R O D
W W W. M B E F O RYOU. C O M
S A M I L I G V L N I E D O L O R E L S M I N A O N E A P C A R S E T O M I N N O N S R T E E O C
A F A R
I D O
Y W C A
J E D I V E T R C O E L I L T S J A A B C O K Y
F I D E L I O
O M A R E P P S
R E S P L Y M O N G O E T S
Y U R R S
S Y R N A I L C K S O E T T I O T N O O
T S A R S N E A K
MBE BUSINESS MAGAZINE NOVEMBER 2020
21
TRUMP BAN ON TIK TOK APP HITS A ROADBLOCK STUART HIMMEL Staff Writer
A federal judge postponed a Trump
that it must sell its U.S. operations to
publicly and filed his judicial opinion
administration order that would have
American companies or be barred
under seal. In arguments to Judge
banned TIK TOK from U.S. smart-
from the country.
Nichols, Tik Tok lawyers said that Tik
phone App stores.
Tok is more than an app, since it Tik Tok is still scrambling to firm up a
functions as a “modern day version of
A more comprehensive ban remains
deal tentatively struck the 3rd week of
a town square”. If the prohibition
scheduled for November about a
September in which it would partner
goes into effect at midnight, the
week after the Presidential election.
with Oracle and Walmart in an effort
consequences are grave. It would be
The judge, Carl Nichols of the U.S.
to win the blessing of both the
no different than the government
District Court for the District of
Chinese (who own Tik Tok) and the
locking the doors to a public forum,
Columbia, did not agree to postpone
U.S. governments. In the meantime it
roping off that town square at a time
the later ban.
is fighting to keep the App available in
when a free exchange of ideas is
the U.S. Tik Tok is pleased with the
necessary heading into an election.
The ruling followed an emergency
court ruling and continues to work
Tik Tok lawyers also argued that a
hearing Sept. 27th in which lawyers
with both Oracle and Walmart in an
ban on the app would affect the
for Tik Tok argued that the administra-
effort to bring the proposal into an
ability of tens of thousands of
tion’s app store ban would infringe on
actual agreement. The U.S.
potential viewers and content
U.S. First Amendment rights and do
commerce department said it will
creators to express themselves every
irreparable harm to the business.
comply with the Judge’s order but
month and would also hurt its ability
intends to defend the administration’s
to hire new talent. Their layers also
President Trump declared that Tik Tok
efforts against the app. Judge
argued that the ban would prevent
was a threat to national security and
Nichols did not explain his reasoning
existing users from automatically
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
receiving security updates eroding national security. The U.S. Justice Department lawyers said Chinese companies are not purely private and are subject to intrusive laws compelling their co-operation with intelligence agencies. They also argued that the economic regulations of this nature are not subject to First Amendment scrutiny. “This is the most immediate national security threat” argued the Justice Department lawyer. It is a risk today and therefore it deserves to be addressed today even while other things are ongoing and playing out. They also claimed that Tik Tok lawyers failed to prove the company would suffer irreparable business harm. Trump set the process in motion with executive orders in August that declared Tik Tok and another Chinese App, We-Chat are threats to national security. The White House says the video service is a security risk because the personal information of its millions of U.S. users could be handed over to Chinese authorities. Trump has given his tentative approval to the proposed deal in which Walmart and Oracle could initially own a combined 20% of a new U.S. entity, Tik Tok Global. Trump also said he could retract his approval if Oracle does not have total control of the company. The deal remains unsigned and the two companies appear at odds over the corporate structure of Tik Tok Global. Bytedance, the Chinese Company that owns Tik Tok, said it will still own 80% of the U.S entity after a financing round. All the while, Oracle put out a statement that Americans will be the majority owner and Bytedance will have no ownership in Tik Tok Global. Government owned media in China have criticized the deal as bullying and extortion. Bytedance has applied for a Chinese technology export license after Beijing tightened control over exports last month in an effort to gain leverage over Washington‘s attempt to force an outright sale of Tik Tok to U.S. owners. Chinese Foreign Ministry has said the government will take necessary measures to safeguard its companies but gave no indication what steps it can take to affect Tik Tok’s fate in the U.S. Bytedance said the President does not have the authority to take these actions under the national security law. They claim the ban violates Tik Tok’s First Amendment speech rights and Fifth Amendment due process rights. They claim there is no authority for the restrictions because they are not based on a national emergency.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
23
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Benefits of Starting a Service Side Business
MIKE NESSELBECK www.businessideainsight.com
If you’re at that stage where you’re
Instant profit
business, you’re able to tailor that
looking to launch a side business, but
If you base the service that you’re
service to fit the very specific needs of
you don’t necessarily have the idea
selling on the skills and passions you
a very specific group of people.
nailed down or you’ve launched it yet,
already have, you’re able to deliver
Similarly, once you’ve done that, there
you’re in that stage where you’re sort
that service without having to hire
is usually only a few competitors in
of wondering what you should start
someone, and this keeps your
that area that can offer a service like
and gathering ideas for potential side
overhead costs low.
what you’re offering.
probably come across a lot of different
You can generally operate this from
If it’s based on the skills, knowledge,
business models like Drop shipping,
the comfort of your own home. Then
passion and experience you have, it
affiliated marketing, amazon FBA, or
you don’t have to worry about renting
will be hard for someone else to come
software side businesses etc. and list
out any space in order to hold
into the market and offer the exact
goes on and on.
inventory or spending that five to ten
same thing, because yours is so
thousand dollars initially on inventory
highly differentiated on the unique
There’s so much information out there
to sell. With the service, you can
value proposition that you can offer to
about starting a drop shipping
develop the offering and deliver it
the market.
business, or Amazon FBA that it’s
yourself to keep costs really low. And
beat into your head that these are the
this will allow you to generate a profit
paths you should take, but let’s
more quickly.
businesses you could launch. You’ve
When you’ve built a service and you’re
discuss why you should consider starting a service based side business.
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MBE BUSINESS MAGAZINE NOVEMBER 2020
Build a name and reputation for yourself
Decreased competition with specific targeting
offering that to a specific industry, that
Building a service based side
start your marketing, meet people and
gives you a chance to get out there,
W W W. M B E F O RYOU. C O M
ultimately build a brand and a name
online businesses typically have high
change your service a lot more quickly
for yourself.
profit margins, combined with a
and with much more ease than some
service that you offer with yourself and
of the other types of business models
However, when you’re doing a drop
your own skills, and you can really
out there.
shipping or Amazon FBA company,
have a really high profit margin
this is not always the case. While you
service that you’re offering because
For instance, if you’re offering a
may be able to dominate a certain
you don’t need to worry about the
service and you notice down the road
market and build a brand, it becomes
overhead, hiring employees, or buying
that you really need to niche down or
very hard to do that because you have
inventory, etc.
you want to niche down into a more
competitors that can easily enter the
specific market, well doing so isn’t
market and sell the exact same
You Can Scale Service Businesses
going to be too difficult. You’ll need to
products and build a brand that’s very
Contrary to what other people are
interview that niche and target market
similar to yours.
saying out there where you can’t scale
and make some adjustments to your
a service or they think products are
service offering as well as adjust-
With the service, you’re building a
the only way to scale, or courses are
ments to your marketing and maybe
sustainable side business that you
the only way to scale, you can actually
to some of how the operations are
can run for the years to come and
scale a service based side business.
setup.
where ultimately your reputation is
If you set up your business correctly
going to build upon that and help you
and with a profit margin where you’ve
Conclusion
grow this side business and service
included an hourly wage for someone,
There are a lot of benefits compared
altogether.
you can actually hire someone to
to some of the other models you’ve
perform the services that you’re hired
probably read about out there. And
Higher profit margins
for by your clients, pay them the
well, a lot of those other models can
If you manage to position yourself
hourly wage that you’ve included in
make a lot of money, and they have
properly in a niche market, in a market
the pricing for your side business. This
for others.
that has consumers that have money
will allow you to scale your side
It’s really going to help you learn the
to pay for services, and you position
business as you can hire people to
fundamentals like how to conduct
yourself in a way that you’re adding
perform those services while you work
sales, how to change your offering
some significant more value above
on bringing more clients or work on
and positioning, how to market your
your competitors, you’re generally
other parts of the business.
business properly, etc. So you can
going to have an ability to have a
really focus on the core things in the
really great profit margin.
Pivot or Change your business easier
business, instead of some of the other
Let’s say you’re starting this service
The biggest benefit of starting a
are more heavy and some of the other
from your own home and operating,
service, is that you can pivot or
models.
W W W. M B E F O RYOU. C O M
admin and operational aspects that
MBE BUSINESS MAGAZINE NOVEMBER 2020
27
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E-Commerce
INTERVIEW WITH AMIT PURI
CPA & CA from the Institute of Chartered Accountants of Ontario (ICAO)
TOPIC: CURRENT MORTGAGE SITUATION IN CANADA AND EFFECTS OF COVID PANDEMIC ON MORTGAGES IN TIME TO COME Q1. The real estate market is quite active, the rates are low, what is the effect of these 2 factors on the Mortgage market now? Rates are at an all-time low, G20 countries are all borrowing money from the world bank and IMF leading to historic low rates. This puts pressure on real estate, as more buyers enter the market. Demand remains high and supply stable. With reduced housing starts and inflationary issues, prices will rise.
Q2. Due to Low rates it looks like more buyers will be buying properties in time to come: What are your suggestions to these buyers regarding mortgage approvals? Always get your mortgage approved before even looking
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MBE BUSINESS MAGAZINE OCTOBER 2020
W W W. M B E F O RYOU. C O M
for a property, with a low inventory and high demand environ-
The fifth C is conditions—the purpose of the loan, the amount
ment, you have to be able to go into offer presentations with
involved, and prevailing interest rates.
FIRM offers, so having all your financing needs completed up front is very important, to help bring your offer to the top of the list.
Q5. What is the most common mistake clients do, which affect them in mortgage approval. Not being honest with the mortgage agent, tell them all the
Q3. Covid pandemic is affecting almost all the sectors, what difficulties do you see in the mortgage industry in forthcoming time?
pros and cons of your life and application, so they can find
Many programs offered by the bank for mortgage approvals
black listed with banks.
the best solution for you. Providing false information or documents, is the first step to get yourself in trouble and
and currently suspending, many self-employed programs are
market for a new property or need a refinance, makes sure
Q6. Do you see relaxation in Mortgage approvals, Amortization period and criteria for approvals in time to come?
you have no payment deferrals in process.
Depending on the length of the impact of COVID 19, rules will
temporarily on hold. Having a mortgage deferral, means you cannot refinance or buy anything new. If you are in the
adjust. If GTA pricing remains high, we can expect tougher
Q4. Mortgage approvals: Please highlight some of the most important factors financial institutions consider like: credit score etc.
rules, if pricing starts to drop, then the government would intervene and reduce the rules. It is dependent on pricing, interest rates, demand, supply, and global risk.
The five Cs of credit is a system used by lenders to gauge the of characteristics.
Q7. Why Mortgage specialists important rather than walking into the bank?
The first C is character—reflected by the applicant's credit
We have access to all mortgage lenders, over 40 at any time.
history.
we can get the best rate for you, and we work 24/7
creditworthiness of potential borrowers, consisting of a quintet
The second C is capacity—the applicant's debt-to-income ratio. The third C is capital—the amount of money an applicant has. The fourth C is collateral—an asset that can back or act as security for the loan.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
31
RESILIENCE & INNOVATION: WOMEN ENTREPRENEURS DURING COVID-19
WWW.CBJ.CA
If you were to ask Canada’s small business owners one year
global markets. Additionally, women deal with unpaid caretak-
ago today what they thought their largest challenge would be
ing, household labour, and wage inequality, according to CEO
in 2020, likely none could have predicted a global pandemic
of The Canadian Women’s Chamber of Commerce
and the massive disruption it has brought to countless
(CanWCC) Nancy Wilson.
sectors across the country. “These issues have only been exacerbated by the current Small businesses and start-ups within Canada have been hit
crisis and social distancing,” she says. Keeping businesses
hard, leaving many in vulnerable financial positions. In fact,
running and employees on the payroll is difficult, especially
nearly 60% of the country’s small businesses reported
with increased domestic and caretaking responsibilities they
declines in revenue of 20% or more. Despite these difficult
are taking on in the home.
times, adversity is fueling innovation in the nation’s entrepreneurial landscape.
The Women Entrepreneurship Strategy (WES), recently implemented by the Honourable Mary Ng, Minister of Small
Canada’s women entrepreneurs have been disproportionately
Business, Export Promotion and International Trade, promis-
impacted – the industries most heavily hit by COVID-19
es to provide $15 million in additional funding to support
including hospitality, tourism, and education – tend to host
women entrepreneurs across the country. This new program
higher concentrations of women. According to a recent
will focus on supplying women with business workshops,
Canadian Labour Force Survey, employment levels among
mentorship, and skills training to adapt to the new digital
women (particularly those with children) dropped more than
marketplace.
among men at the outset of the lockdown. Of about one million Canadians who lost their jobs in March, 60% were
The resilience of women entrepreneurs is inspiring.
women, leading to many dubbing it a “she-cession.”
Women-owned start-ups have pivoted business models, altered products to match the changing societal landscape,
In the technology industry, there is often a failure to finance
and implemented new client connection strategies all while
women entrepreneurs despite their positive performance. This
going above and beyond to develop innovative solutions to
underfunding makes surviving COVID-19 difficult.
help their communities.
“It’s a sad and shameful fact that gender bias has been a
Their efforts have not gone unnoticed – the 2020 Canada
severe obstacle for women-led companies securing invest-
Innovation and Entrepreneurship Awards (CANIE Awards),
ment,” says Suzanne Grant, CEO of the Canadian Advanced
powered by the Innovators and Entrepreneurs Foundation,
Technology Alliance (CATA). “Government investment
highlighted numerous start-ups from coast to coast that have
matching programs are largely available to top up people
risen to the challenge of finding unique ways to navigate the
already ‘in the system’ which means a majority of the bridging
hurdles brought on by COVID-19. A few of these innovative
investment will exclude a lot of women.”
women-led start-ups include:
In our 2019 Canadian Entrepreneurship Census, Startup
Deep Trekker
Canada found women entrepreneurs were more than 20%
Deep Trekker adapted its services to address shortfalls in
less confident about their future success, as they struggled
sanitation and hygiene technology. Based in Kitchener-Water-
with accessing support, resources, finance, training, and
loo, they are the winner of the CANIE Ontario region Product
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
Innovation Award. Established in 2010 by entrepreneur Sam
Despite women starting new businesses at 1.5 times the rate
Macdonald and her partner Jeff Lotz, Deep Trekker specializ-
of men in Canada, only 11% of women-owned small and
es in developing underwater robots for a number of
medium sized enterprises currently export. During the recent
industries, including aquaculture, search and rescue, military
Startup Canada Women Going Global virtual accelerator,
defence, and energy. As a response to the pandemic,
Jennifer Cooke, the Corporate Lead of Women in Trade for
Macdonald and her team developed a new product that
Export Development Canada (EDC), said the hurdle of
capitalized on a gap in the market – sanitization robots.
accessing the global market not only negatively impacts
Controlled remotely, these robots have the ability to clean
women entrepreneurs, it harms the national economy.
close spaces using UVC light and hydrostatic sprayers.
Providing both a platform for and promotion of women entrepreneurs and exporters, Startup Canada is celebrating
Vital Tracer Ltd.
their contributions to Canadian business through our 2020
We have also seen start-ups pushing to innovate medical
Canadian Export Challenge (CXC). CXC supplies women
technology that will directly impact COVID-19 testing and
entrepreneurs with the tools, market intelligence, and trade
treatment. One of these companies is Vital Tracer Ltd., a
knowledge necessary to take their businesses to the global
Quebec-based start-up founded by Azadeh Dastmalchi,
stage through a series of regional and national workshops,
which won the CANIE Quebec region Product Innovation
accelerators, and pitch competitions.
Award. Vital Tracer specializes in vital sign tracking watches aimed at reducing the risk of cardiovascular diseases. Initially
Women owned and operated start-ups carry immense
intended to help customers easily track their general health,
potential for restarting the national economy, continuing
the company has pivoted during the pandemic to address
innovation, and strengthening Canada’s global competitive-
early detection of COVID-19 by monitoring decreases in
ness. According to Jennifer Cooke, a modest increase in
oxygen levels – often the first warning sign of virus contrac-
women-owned small and medium businesses would add
tion.
roughly $150 billion to Canada’s GDP.
Clear discrepancies lie in the fact that only 16% of small and
For all women interested in going global with their start-ups,
medium sized enterprises are majority women-owned. At
apply to the Canadian Export Challenge at startupcan.ca/cxc,
Startup Canada, we are committed to supporting underrepre-
and help us increase women representation within the
sented entrepreneurs, namely women, throughout this
Canadian entrepreneurial landscape. Together, the entrepre-
current crisis. Our THRIVE Podcast, research reports, and
neurial community, the federal government, and Canadian
International Women’s Day campaigns aim to recognize and
consumers need to continue acknowledging and supporting
uplift women’s experiences as entrepreneurs.
women entrepreneurs to ensure they are able to not only survive, but also thrive.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
33
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nov 2020 scorpio scorpio October 23 - November 22
from such people. So if you want to
since smart people are loved by
know as how seduce a Scorpio man
Scorpio. If a Scorpio likes you then
or woman then keep in mind of not
you can make them fall in love by
SCORPIO LIKE HUMOROUS PEOPLE:
showing complete dependence in the
showing your intellect. It is another
relation. If you want a Scorpio in life
strong trait that can help if you want
Those who are independent thinkers
then make them assured of this by
to know as how to seduce a Scorpio
are admired by Scorpio. This is the
having family, friends and hobbies
woman or man. For getting success
reason why their book will keep any
that are full of life.
in this, some helpful tips are: stay
comment or sarcastic retort for long.
This is the best way that can work if
updated with the latest happenings
In other words, the best way to
you are in love with a Scorpio and
by reading news, have conversation
seduce a Scorpio woman is to stay
are looking for ways as how to
with your Scorpio love regarding your
least worried about being cool.
seduce a Scorpio girl and make her
favorite books.
fall for you. You should enjoy your own life as well: A relationship that looks to be codependent does not attract the Scorpio and they are never interested in it. If someone shows that romance is needed by them in order to be complete then Scorpio shies away
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MBE BUSINESS MAGAZINE NOVEMBER 2020
HAVE YOUR SPECIFIC INTELLECT:
Along with these tips, you can also attract the Scorpio by learning something new and inventive on daily
If you have a smart personality and
basis. Scorpios love creativity and
want a Scorpio in your life then the
therefore you can earn their attention
good news is that they might have a
with activities that help you learn
soft spot for them. This is possible
something unique every day. These W W W. M B E F O RYOU. C O M
are helpful tips for all those who are in
useful. What's more, Scorpio cherish-
love with a Scorpio and want to have
es to feel helpful, so get them
a strong and loving relation with them.
engaged with heating, cooking and
It might seems to be difficult in the
such activities.
initial stage to win the heart of Scorpio but when they are in love with you,
A proper communication with them
rest assured of a lasting relation.
and occasionally sacrificing your
PARENTING A SCORPION CHILD A Scorpio kid dependably walks to the
Scorpio’s Crystal: Citrine helps a Scorpio to stay harmonious and placid. It brings in optimism and hopefulness encouraging them to search positive answers in times of difficulties.
needs and own feelings for the sake
Scorpio’s Remedial quote:
of your child is a key for better
“My captivation is an avenue to my
parent-child relationship.
beat of their own drummer and
Integrity”
numerous pariahs may comment on
Persistence is everything with regards
Scorpio’s Colour of energy:
how Scorpio kids appear to be
to raising a Scorpio. They will provoke
particularly shrewd or knowing past
Purple is the colour of royalty and
you and break limits and what they
their years. Delicate and serious, a
brings in liveliness and vigour.
require is a quiet parent who won't
Scorpio child can appear to be high
The religious face of a Scorpio
shout at them after infarction.
needs from the very first moment and
Scorpios are dedicated spiritual souls
A scorpion needs space and loves to
may require additional snuggles and
and perform rituals with utmost
do things alone. It is necessary for a
closeness.
sincerity and faith. They will not do
Scorpio child, to interact with others
anything fake or without faith. When
and to create bonds with their siblings. Scorpio kids may have fits, however,
their belief is true they will give their
They live in their own world and
it's important to acknowledge they're
cent percent assurance and commit-
sometimes, the attempts of joining
lashing out in light of the fact that they
ment. Many have holy leaders hidden
those feels like an interruption.
in themselves as others honour and
cherish you and on the grounds that
adore them. Scorpios feel spirituality
they feel safe to do as such. They can
The eighth zodiac sign Scorpio is one
once in a while require to assist
in physical activities intensely and
of the three water signs. Represented
learning with playing and seeing the
prefer sweating out to have a
by Scorpion, a Serpent and an Eagle,
senseless side of life. Encompassing
complete body experience. They love
a Scorpion is epitomized as evolution
them with activities where there is no
to explore spiritual teachings and
from physical to spiritual domain.
choose the one to which they can
set in stone, such as planting, can be W W W. M B E F O RYOU. C O M
relate themselves to. MBE BUSINESS MAGAZINE NOVEMBER 2020
37
CROSSWORD PUZZLE
EAT. DRINK AND BE WARY ACROSS 1 Took a darning needle to 7 Citrus drinks 14 Portugese dessert with wine 15 Best kind of lobster to cook, supposedly (2 wds.) 16 Instill firmly 17 Bitter tasting 18 Tools that give gourmet cooks their edge? 20 Some canvas belts? 21 Lennon’s in-laws 22 Mixing _____ 26 Yalie 27 Jordanian jack 29 Threepio’s buddy 30 Desire to have (2 wds.) 32 Large Puget Sound bivalves considered as a delicacy in Asia 34 Where 19-Down finds many of the ingredients for her recipes (2 wds.) 36 Hamburg honorific (2 wds.) 39 Times to remember 43 Product for preventing stomach gas 44 “This is only _____” (Calming radio/TV message) (2 wds.) 46 “______ Haw” 47 Landers and Romney 48 Flat, for short 49 Mod conclusion 50 Food preserver used by 35-Down (2 wds.) 54 Some crime syndicate members 58 Western neckwear (2 wds.) 59 International accord 60 Makes less tight or stiff 61 Street, city and zip code 62 TV sportscaster Dick DOWN 1 Street opening for a utility worker 2 Sidles through a doorway (2 wds.) 3 Soft ball material 4 “Buenos ______” 5 Estrada of “CHiPs” 6 Big name in yougurt 7 Ginger or vanilla, e.g. 8 Reduces to bits in the kitchen 9 Party times
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10 Father’s talk: Abbr. 11 Corn -on-the-________ 12 Singer DiFranco 13 Dry, as wine 14 With 31-Down they’re a real knockout 19 Host of the Food Network’s “Barefoot Contessa” 22 “Dancing With the Stars” judge Tonioli 23 Like some drugs and stocks, for short 24 Stir-fry pan 25 Spanish article 27 “Tiny Bubbles” and “Pearly Shells” singer 28 “Dies________” (hymn) 29 Highly skilled
46
48
50 54
8
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8
31 See 14-Down 33 Poet Pablo Neruda penned several to various vegetables 35 Kitchen treasures in many families 36 C.E.O.’s degree 37 Tie for Traps, to Tennyson 38 Author Fleming 40 Dieter who sneaks in a twinkle, say 41 Pickling fish 41 At least 3 of them may be stimulated by a well-prepared meal 45 Like many wild plants, according to Euell Gibbons 48 Hop-drying kilns 50 Ice cream holder 51 Lunchtime, often
52 Large amount of whipped cream 53 Host Andres pf PBS’s “Made in Spain” series 54 _______culpa 55 “Go on...” 56 Flower people?: Abbr. 57 Suffix with beef or salt
See previous issue answers on page # 21
38
MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
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How Brands Can Re-invent Their Digital Marketing Strategy
DMM DEPARTMENT MB Enterprises
As part of the branding and marketing strategies many
immense importance to the digital world. It’s not easy to
companies are re-inventing their strategies of digital market-
understand the importance of digital platforms as world is
ing. This is more precisely related to doing best to cope under
moving towards digitization at a much faster rate.
the current circumstances. At the same time there also lies an opportunity to change, evolve and adapt with effect to the
BEING COMPASSIONATE:
changing circumstances. It doesn’t matter who you are, a
Being compassionate is yet another necessity of the digital
change of approach is highly needed. Thus, what’s more
world in these times apart from Going digital. This can also be
needed is to re-access, re-think and re-invent your current
termed as an opportunity in disguise, as it will show more
approach.
creative approaches for prolific brand ambassadors. Thus, it is important to think out of the box and envision to market
Branding strategies of any company for e.g. Proctor &
online while being compassionate.
Gamble or Nestle can vary according to how circumstances start to change for the future. This largely means, branding
A huge example w.r.t. the changing circumstances is the way
and marketing strategies can change according to the
Bacardi has invested in their brand. They have shifted some
demands and their specified needs. COVID-19, the pandemic
amount of production to supply ethanol and help in the
has changed strategies of many companies as they have
manufacture of hand sanitizers. They also have a massive
incurred huge losses in terms of the revenue generation.
online presence and the change in online marketing strategies is proof to the change management approach.
The founder of Astra Media, Mr. Alec McCurry is positive that
They have launched a campaign known as #raiseyoursiprits.
reinventing the marketing strategy is part of the corporate
This campaign has raised $3 million for the immense support
culture and is indeed a need of the hour. The following are
of the restaurants and local bars. This is largely a support due
key points of focus
to the pandemic, COVID-19.
GOING DIGITAL:
IN SUPPORT OF A CAUSE:
Preferring to adapt digital strategies is what most people and
Supporting a cause is part of the positive branding strategies
companies are looking for in the current environment.
that are in place simply due to the pandemic COVID-19.
Understanding the importance of digital media and a digital
Although, the business has been slow, it can offer the brands
presence gives you an easy access. This is while showing
the most calculative opportunity to reach their audience
40
MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
online. Also, coming up with digital strategies for online
Sometimes it is important indeed for a brand to stop thinking
shopping, as now it’s the best time to know customer expecta-
about the statistics, and numbers. On top of this what holds
tions and what the customers are looking for.
more values are revenues and returns, also start thinking genuine and real ways of problem solving and dealing with
According to McCurry, the owner of Astra Media people are
current stresses amid COVID-19.
most linked up and associated with those projects that they believe are making a big difference. Hence, the power that holds behind philanthropy and the social entrepreneurship is huge. It is because of the way it increases the customer’s confidence in your brand. Being philanthropic means you are very closely associated to the CSR values i.e. Corporate Social values that holds vital in the longer run.
PROBLEM SOLVING THE RELEVANT ISSUES: Communicating often and effectively is an essential element on the way the brand is helping its consumers face the challenges. Even in these uncertain times brands are highly aware of the way problem solving should be dealt with. The provision of real and tangible solutions in this hour of need shows consumers that you practice what your preaching are. Not only for good problem solving concerns, is this highly detrimental for gathering consumer’s trust in future.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
41
INCREASING YOUR SALES WITH POINT OF SALE SYSTEMS (POS)
DIGITAL MEDIA MARKETING MB Enterprises
Increasing the sales volume through
aspect that is linked with the customer
to incredible levels. After the install-
POS systems is the ultimate dream of
feedback system that is taken in retail
ment of the POS system it automatical-
all the retail environments. This is
sector as well as online shopping.
ly saves time for many things that you
irrespective of small or medium sized
Automatically, a positive feedback will
use to do earlier. It will save you time
businesses as companies investing in
be the cause of an increase in sales
on paperwork, scheduling employees,
POS technology desire higher and
volume.
accounting & inventories that are
guaranteed results. In Canada, the
among other special functions in your
retail sector is highly competitive and
Installing a POS system at your
demands high volumes of sales due to
business is easy, however, what
the competition in the retail industry.
needs pondering is that how you will
Ironically, you will have more time to
Having said that, excellent customer
switch to the next level. More features
focus on satisfying your customers,
service plays a huge role in increasing
in the POS Technology will give your
and increasing the trust levels
the sales volume to more mature
sales more boosts due to higher foot
associated with your customers. Thus,
levels.
traffic.
definitely the customers shall prefer to
business.
shop in your store the next time. The customer’s expectations and
The following are the ways in which
demands are more linked towards the
POS systems can help increase your
Quality assurance side of things rather
sales.
2. POS systems accommodating Various Methods of Payments: Another key element that can increase
than the technical aspects. However, we must not forget the role of custom-
1. Improving Efficiency Levels:
the sales volumes is using various
ers as promoters of a business or
Improving the efficiency levels is the
different levels of payments. As a
technology. Hence, this is another vital
best way to increase the sales volume
matter of fact, payments methods is a
42
MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
major factor that can influence high
increase the speed of the transactions
sales volumes for your business. The
and thus reduce the customer waiting
majority of POS systems are integrat-
time. Waiting in long queues can be a
6. Enabling Customer’s Feedback:
ed and holds functionalities to process
huge hassle for customers as they
The Point of Sale systems are
various payments methods that range
would never like to wait for long
designed in such ways that the
from Visa Debit, MasterCard, mobile
periods. Hence, a reliable POS
retailers can have shopping experi-
payments e.g. Android and Apple pay
system will definitely minimize the
ence from customers in form of
among others. The variety in payment
time taken for a transaction unless it’s
ratings. The negative feedback can
methods is a huge reason for
a human error. Proper training with the
easily be taken as a pointer for
increased sales volume in POS
in-store POS technology shall
improving the areas where there is a
industry.
definitely also help in reducing the
room for improvement. On the other
building block in customer satisfaction.
human errors to larger extent.
hand, a positive feedback will show
3. Processing of Transaction Receipts:
According to customer’s psychologies
the business strength and how to
and most common results, the
keep it up. Hence, definitely building
The receipts option is one of the most
customers prefer to shop in where
confidence in new and existing
unique ways for the enhancements of
they will be served within the shortest
customers.
sales volumes and customer satisfac-
possible time.
tion. Most customers like to have an
7. Creation of Sales, Gift Cards & Redemptions:
transaction or in-case a transaction is
5. Help Build Rapport With Customers:
cancelled or couldn’t get through.
Building good rapport with customers
redemptions in your POS system is
Many POS Systems also requests
helps in increasing the sales volumes
yet another way of pleasing the
e-mail addresses and e-receipt is sent
whether you have integrated POS or
customers and bringing an increase in
on the e-mail to make sure that
not. However, with the integration of
sales. This will urge the customers to
customer satisfaction is guaranteed in
POS Technology at your business,
pop-in again to get discounts and
every possible way. It is also one of
rapport building can be easier and
redemptions on next purchase. The
the best marketing strategy, as it is a
faster. Saving time is the most
customer experience will enable them
way in which customer retention is
common ways in which retailers make
love shopping at your store and thus,
guaranteed and a relishing customer
good rapport with the customers,
have a proper POS system for the
experience is the ultimate output.
while asking those cash back or
management of Gift cards.
Thus, ironically increasing the sales
offering them discount vouchers on
Therefore, gift cards are a unique way
volume in yet another way.
card payments. An immediate
of attracting more customers to your
feedback system makes customers
store and the shoppers will have a
4. POS Systems Speed up Transactions:
feel more valued with your business.
highly acknowledged shopping
Hence, it also creates loyalty automati-
experience every time they pop-in.
POS systems are the best way to
cally and customer loyalty is the
automated & electronic proof of their
W W W. M B E F O RYOU. C O M
Inclusion of gift cards sales and
MBE BUSINESS MAGAZINE NOVEMBER 2020
43
INVESTING IN ECOSYSTEMS- THE SUSTAINABLE RENEWAL OF THE CANADIAN ECONOMY DMM DEPARTMENT MB Enterprises
The sustainable renewal of the
one of the costliest in the Canadian
and other living things. However, in a
Canadian economy has huge
history.
more sophisticated way, we can say
dependencies on how effectively can
that it is defined as the interactions
the Govt. of Canada make fruitful
Some more realistic research
between the living organisms and the
investments in the Ecosystem.
includes from The Canadian Food
non-living components in a particular
According to a sustainability report
Inspection Agency. According to the
area.
from The World Economic forum’s
estimates the annual impact of
most recent Global risk report, the
invasive species on the Great Lakes
A variety of the types of natural
Top five threats for the survival are
and the agriculture and forestry
ecosystems found in Canada are
environmental. As an example we
sectors accounts to $30 billion per
forests, wetlands, grasslands, tundra
can mention the 2013 southern
year. Furthermore, regards to
lakes, rivers and the coastal and
Alberta floods which caused $2billion
Forestry, The Canadian forest
marine systems. This is after the
in insurable losses.
Services estimates that the Emerald
transformations from the humans that
Ash Borer invasion will result a huge
these natural ecosystems have been
This is simply a demonstration to the
cost of $ 2 billion in tree damage.
modified according to the needs. The
amount of losses that occur when
This also includes the removal and
transformation or the modifications of
during the city planning the natural
replacement over the next 30 years.
these ecosystem is into urban
ecosystem is not taken into considera-
centers and agricultural lands.
tion. Yet another disaster happened in
WHAT IS AN ECOSYSTEM?
Therefore, the care of these
the same year, a major flood in the
An Ecosystem is part of the ecology
transformed ecosystem is the sole
city of Toronto resulted in an insured
of a certain country or defined area
responsibility of the Govt. and
property damage of approximately
and includes all the living organisms
environmental agencies in Canada.
$850 million. The two disasters are
and species including plants, trees
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
FORESTS & WETLANDS CANADA- A KEY PART OF THE ECOSYSTEM: While we discuss further the ecosystem in Canada, we must know that the forests in Canada covers a huge land of the whole area of Canada, i.e. 40% of the area. These are huge figures for a country that is massive in area, 2nd only to Russia in forest percentage to area, and total covered area. This area is a huge 347 million hectares and accounts for approximately 9% of the total World’s forests. Forests are a great source of natural resources as they provide food, timber, medicines and other less obvious services. These services that are claimed to be less obvious includes carbon sequestration, climate regulation and water filtration. The wetlands in Canada also play huge part in their ecosystem known formally as ecology. It covers over approximately 150 million hectares in Canada or 15% of Canada and a huge quarter i.e. 25% of the World’s Wetlands. Doesn’t seem huge in writing but the fact is a quarter is a huge amount if compared to the rest of the World’s Wetlands. These are essential resources for water filtration, water flows, and obviously flood control. Flood control and water flows are a major part of the environmental sustainability aspects in Canada that needs higher amounts of annual investments.
ECOSYSTEM AT RISK IN CANADA & DAMAGE CONTROL MEASURES: The risks associated in Canada to the eco-system are huge as the impacts associated with the risks can be heavy. The Canadians, however, may not be aware of the amount of risks their eco-system are facing. These risks includes the loss of fish and the animals to hunt. Also, includes the flowering plants that helps in delivering functions for the pollinators as well as many of our crops. Therefore, reducing the huge amount of risks and impacts that are faced by our ecosystem is highly critical. This is so that the citizens keep enjoying the goods and services provided in the ecology. Other major resources from the Ecosystem at risk are the Wet lands. The role of the Wet lands is huge in flood and erosion control, therefore it’s necessary to invest in sustainability projects for the Wet lands. They also play a major part in pest management, groundwater recharge and retention, pollution abatement and the key maintenance of biodiversity. They are also key recreational assets that are used in Canada for bird watching and waterfowl hunting. The losses needs to be controlled as it would lead to huge costs for the region. These costs are in terms of damage and maintenance due to flooding. Other key investments that needs doing are for the sake of damage control measures when flooding are expected.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
45
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MBE BUSINESS MAGAZINE NOVEMBER 2020
47
JOBS AVAILABLE IN SMALLER CITIES FOR NEW IMMIGRANTS TO CANADA DMM DEPARTMENT MB Enterprises
The Pandemic COVID-19 has been a
opportunities that are provided by the
population density. The Atlantic
cause of many jobs losses in Canada
Immigration Canada body IRCC.
Immigration Pilot (AIP), Rural &
with high influences in provinces
Priorities holds for promotion of
Northern Immigration Pilot (RNIP),
Alberta, Nova Scotia & Ontario being
migrants to smaller cities with the
and further plans to launch new
in top three. Post COVID-19 circum-
help of lucrative migrant programs
programs such as Municipal Nominee
stances are changing slowly and
and offers that are more beneficial for
Program (MNP), are examples of the
gradually, however, the bigger cities
the migrants. Holds vital elements
steps taken by the Federal Govt.
are a bit different than compared to
especially post pandemic COVID-19,
smaller cities. These cities includes
as job circumstances are not the
Other similar examples of Promotion
Toronto, Capital city Ottawa and
same as they used to be prior to the
programs includes the introduction of
British Columbia City Vancouver,
pandemic.
a new Regional Immigration Pilot by
where the vacancies are hard to find
Govt. of Ontario under its PNP in the
opportunities.
PROGRAMS IN PLACE FOR PROMOTING IMMIGRANTS TO SMALLER CITIES:
However, on the other hand, for
Canada’s Federal Govt. has realized
immigrants to Canada, smaller cities
the importance of new migrant
are offering good job opportunities,
policies for promoting immigrants to
GROWING JOB OPPORTUNITIES IN SMALLER CITIES:
far more affordable housing & a high
smaller cities. This is also good for
Finding suitable jobs is not only an
quality of life. These are all the latest
balancing the displacement of people
advantage in Canada, it’s an opportu-
developments with respect to the new
in Canada and balancing the
nity to look for higher prospects and
in terms of placements & higher job
48
MBE BUSINESS MAGAZINE NOVEMBER 2020
year 2020. This will help immigration settlements in Ontario in smaller cities, example those near Toronto.
W W W. M B E F O RYOU. C O M
opportunities. Canada is truly a land of opportunities, however, the current circumstances have made things a bit hard for immigrants, especially, in bigger cities of Canada. Immigrants needs to know in particular that smaller cities are also well equipped like bigger ones and they can also offer excellent job opportunities. In fact, in most circumstances they can have better opportunities to settle down, as living costs are lower than what they are in bigger cities of Canada. This automatically gives higher growth opportunities to people as what they dream for their future while stepping in Canada. Facts have shown that Canada’s unemployment rate stands at 5.7% which is a historically low figure. The factors being an aging population and a low birth rate. Talking in terms of the larger cities, the unemployment rates of the key destinations for fresh migrants are as follows, Toronto 5.6%, Montreal 6.0%, Calgary 7.1% and Vancouver 4.8%. Other major factors for immigrants settling in smaller cities are the housing affordability, and living standards. In the two most appealing cities, i.e. Toronto and Vancouver, both are highly appealing, however, the cost of living is very high. Comparatively, in recent years irrespective of COVID-19, the two cities have become slightly less affordable cities, especially due to increase in migrant population.
HOUSING AFFORDABILITY & LIFE QUALITY ASPECTS: However, comparatively speaking in terms of housing affordability, average rent for two-bedroom apartments is about $900 in Moncton, $600 in Trois-Rivieres, $1,300 in Ottawa-Gatineau, $1200 in Winnipeg, and finally $1,100 in Saskatoon. All these cities are affordable in terms of housing affordability and quality of life. As far as income levels are concerned, even earning lesser than average earnings of Toronto and Vancouver won’t drastically affect the quality of life.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
49
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Leadership Lessons From The Age Of Covid-19
DMM DEPARTMENT MB Enterprises
Leadership holds key elements especially in the times of
been exemplary. New Zealand PM, Jacinda Ardern has
COVID-19 as the pandemic has been identified by WHO as a
provided strong leadership models during the pandemic
vital problem of the modern health system. There are many
COVID-19. It is because of her efforts, brilliant decision
leaders especially from the Western world who have shown
making and a positive and proactive approach that New
bravely how to deal with the pandemic and similar diseases in
Zealand is the first country of the developed world to be
future. These leaders includes Justin Trudeau (PM-Canada),
declared Coronavirus free. Being declared COVID free is a
Donald Trump (President-USA), Boris Johnson (PM-UK),
huge blessing especially when many countries are still under
Angela Merkel (Chancellor-Germany) and Jacinda Ardern
the devastating effects of COVID-19.
(PM-New Zealand). All these leaders hold key in terms of financial decisions, health matters, contingency & precaution-
It has never been an easy job for leaders to make sure that
ary measures & other matters of public concern in their
safety is the primary concern for them. The pandemic has
respective countries.
definitely provided us with many lessons in the crisis management. This is indeed a special tribute as many successful
As we all know COVID-19 has been identified as a major
leaders and companies have indeed demonstrated strong
cause of concern, for many leaders it has also come as a
people skills. Furthermore, pivoting their organizations by
test. While we discuss male leaders from the Super power
supporting the employees and listening especially to what the
and other Western nations, the role of female leadership has
customers want.
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
LEADING WITH HONESTY & EMPATHY:
building blocks i.e. people. Addressing people issues with
Leadership with honesty and empathy in times of Pandemic
integrity and giving values to their problems is the best way
COVID-19 is the only way to get out of the crisis with wisdom
leaders can fight the pandemic. People have tremendously
and courage. This is a fact that many countries with Female
stepped up whether home-workers in childcare and taking
leaders have suffered less in terms of the deaths than their
Zoom Calls very often. Delivery drivers and nurses working
neighboring countries. If we compare Germany’s 11 deaths
extra hours despite the number of risks involved. The
per 100,000 people to France’s 45 and United Kingdom on
stepping up of people has not only shown that power of
70. The question that rises again is “Are women leaders really
people and their fight against the pandemic COVID-19 is
the reason for this?”
more intense than the leadership itself.
A huge factor that has been identified is that the female led
Another aspect that holds huge vitality is the trust factor
countries locked down earlier than male led countries. As a
which is recognized to be central. The trust was shown by
matter of fact this might have been because women leaders
organizations on their people to work from home which was
were more risk-averse about the impact on the virus than the
lacking in the initial phase. Hence, many experts also believe
male leaders. Many COVID-19 experts also believe in this
that leaders trusting people can speed the recovery from
case scenario that decisive and clear communication lines
COVID-19 for a sustainable future.
and participative leadership styles are the ones playing a huge part. This is apart from leading with honesty and
BEING AGILE:
empathy and clearing doubts that can arise due to multiple
Agility is the best ability in decision making that leaders can
reasons. However, as part of the valuable leadership lessons
aspire for rapid action. According to the Harvard Business
honesty, empathy and transparency are the key, especially
Review agile is about Taking People out of their functional
fighting the pandemic COVID-19.
silos and putting them in self-managed and customer-focused multidisciplinary teams. In other words ‘Agility’ is highly adaptable to more than one and rapidly evolving demands of
VALUING THE PEOPLE:
a crisis like COVID-19. It is part of the disaster management
Giving values to people during the crisis like the pandemic
in more concrete and functional ways. Being agile about a
COVID-19 can automatically be a solution to the problem.
certain disaster or a pandemic also means realizing its overall
The asset on which organizations are built are like the
impacts on the people as soon as possible.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
53
LEGAL QUESTIONS ON COVID-19 & EMPLOYEE RIGHTS
DIGITAL MEDIA MARKETING MB Enterprises
The pandemic COVID-19, has
way it has touched lives of many
COVID-19 lock-down, is an issue that
devastated & dented the economies of
people. This is mentally, socially and
holds deep priorities in terms of the
many countries and has been a cause
economically, as the lockdown and
amount of losses. It is also as employ-
of huge business losses. There are
social distancing are the key reasons
ee are confused mentally, whether
some legal questions that arise in the
behind mental and social effects on
they should be working or not, while
minds of employee regards to their
people. Furthermore, the economic
the pandemic still persists and how
legal rights w.r.t. the COVID-19. It is a
reasons have been due to business
they can tackle the situation if they are
pandemic that still persists despite the
losses, manpower losses, and other
found positive COVID-19?
lockdown getting over since last few
financial and stock market reasons.
months. A main reason for this are the
Although, we are aware of the
impacts that COVID-19 had on the
reasons but still there is less that can
1. CAN ANY EMPLOYEE REFUSE RETURN TO WORK?
whole world and the way the world
be done due to the magnitude of
A question that might have been
has reacted to this pandemic is
people who died all over the world
asked by many people in the corpo-
exemplary. There has been a wide
including, USA, Brazil, United
rate world especially after returning to
history associated with pandemics
Kingdom and India being the top
work. The employee has a reasonable
and epidemics that also includes HIV
nations in terms of deaths. Thus,
right to refuse work if they have a
i.e. AIDS, E-bola, and now Coronavi-
deadly might be the right word for
reasonable ground that working for
rus that is medically known as
such a case scenario which is highly
them is dangerous currently.
COVID-19.
monitored by WHO i.e. World Health Organization.
with the pandemic COVID-19, it’s the
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MBE BUSINESS MAGAZINE NOVEMBER 2020
This is according to Lorenzo Lisi, The partner and head of the Workplace
Apart from the impacts associated The rights of employee, Post
Law Group at Aird & Berlis. The W W W. M B E F O RYOU. C O M
refusal to return to work, or get back
stay safe according to Health & Safety
to work after returning is a mandatory
workplace guidelines.
3. WHAT’S THE BEST WAY TO INFORM ‘HR’ IF EMPLOYEES CONTRACT COVID-19?
In Canada, especially where Health &
However, in most cases, it should be
The first answer is ‘Yes’, the employee
Safety preferences are not only
the responsibility of the employee to
needs to inform the HRD i.e. Human
practiced, but strictly monitored. The
make sure that they inform the HR
Resource dept. regards to the
first and most prior response should
regards to COVID-19 symptoms that
contraction of COVID-19. The best
be the addressing of all the safety
they are facing. These includes fever,
way to inform HR is via written official
precautions associated with the
headaches, sneezing and coughs and
E-mail or orally on phone, and enquire
employee. According to Lisi, it’s the
are regarded as COVID-19 symptoms
regards to the next step. The next step
utmost responsibility of the employer
according to WHO, i.e. World Health
that the Human Resource dept. will
to make sure that the employee stays
Organization. WHO is a global body
recommend is to get a test result from
safe at workplace and according to
that relates to the monitoring and
a Hospital or health center. If the
workplace regulations. The Health &
control of health activities in the
result is positive, the HR would
Safety Act is a key determinant factor
world? These activities also include
recommend that official guidelines
of the employee health & Safety.
the monitoring of health related issues
from the Canadian Govt. must be
like epidemic and pandemic e.g.
followed. These guidelines clearly
COVID-19, Aids, E-bola, SARS, Polio
states that employees remain away
and malaria etc.
from work for at least two weeks till
right, in light of health & Safety issues.
2. CAN EMPLOYERS SCREEN THEIR STAFF FOR COVID-19? Another key question that relates to
the time they are tested negative. The
COVID-19, and its outcomes in the
It is the responsibility of the employers
most important guidelines in such a
corporate world. An employer can
to consider the employee privacy laws
case scenario is for both the employer
definitely screen their employees
as well take the advice of the designat-
and the employees to follow the
apart from giving tips of how to work
ed legal consul. Legal makes things
advice of the Public Health Officials.
safely during the pandemic. This is
easy to govern and monitor in lights of
especially Post COVID-19 lockdown,
laws and regulations.
as the screening process should take place quiet often to make sure things W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
55
MOTIVATING YOUR TEAM THROUGH AUTHORITY & EMPATHY IN COVID-19 DMM DEPARTMENT MB Enterprises
Team motivation during the Pandemic
stances. Hence, there are many
future. The following are some useful
COVID-19 can be a tough scenario
external forces that will keep testing
tips for the future.
as employees can get easily demoti-
you, the company culture and how
vated due to the circumstances. This
well you can adopt to changes and
RE-COMMUNICATE THE VISION:
can lead due to being staying away
resolve these changes for a better
Communicating the vision time &
from work for a long period and
tomorrow. If you are a leader, leading
again is a necessary part of the key
lacking mental fitness attached to a
a team of professionals and dedicat-
procedures that involves the leader-
remote working environment. In few
ed employees, your team doesn’t
ship. Strongly and consistently
cases this is true that a remote
depend on what you say. The
reminding your vision to yourself and
working environment needs more
message is heavily influenced by
the team will definitely make the team
focus and a dedicated approach that
your chosen communication
realize that they are after their targets
helps in an optimistic progression.
mediums, and your dedication for
in the best of ways. Make sure that
Another key fact is the forming of new
larger missions and values.
you keep reminding your team of the longer journey even in COVID-19
values under the strain and the employees gain fresh perspectives on their organization and its leadership.
HOW TO MOTIVATE EMPLOYEES THROUGH A CRISIS:
period and while working remotely. Ironically, the two major factors in the
Motivating the employees through a
pathway of your vision and compa-
COVID-19, is yet another
crisis needs immense amount of
ny’s vision includes inspiring &
financial crisis apart from the many
attitude, talent and determination for
motivating people. It’s the tasks of the
that have resulted in big failures for
a true lead. It not only demands high
leadership to communicate with their
many companies. No matter how well
quality of leadership skills, but it also
team players in the best possible
your business is running Pre-COV-
demands consistency and decision
ways. This communication with the
ID-19 & during the current circum-
making that can be impactful for the
team will make your team be more
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
connected to the company’s purpose and its sustainable mission. Hence, re-communicating the vision can also empower productivity to higher levels within the team.
LET YOUR EMPLOYEES BE MORE OPEN IN ASKING QUESTIONS: It’s one of the tasks of the motivated leadership to let their employees be more open to questions. Asking questions will definitely help the team players clear their doubts regards to any project or a key task or mission. The team players in the company can easily see what’s on everyone else’s mind if they keep a question/answer question. In case of a high-performing team the best thing is that that questions will be productive, meaningful, and in the right direction and attitude.
MIXING UP YOUR DELIVERY CHANNELS: Mixing up the delivery channels in times of the pandemic COVID-19 is a huge measure that will boost the employee in a friendly team environment. Therefore, a team environment in COVID-19 shouldn’t get boring, otherwise there will be more ways to get pressurized at work than working in a chill environment. The various delivery channels & communication medium includes, ZOOM, Skype, Facebook, & WhatsApp and a variety in the usage is highly attached to the psychological reasons. Change is the best recipe according to many pundits from Work from home. It is indeed the spice of life and something that can increase the disturbed motivational attitude of some or many team players. This is primarily related to aspects of change management in a company.
TELLING RELATED & REAL STORIES: Telling stories that are related to the events and happenings holds huge amount of interest for team players and boosting their emotional intelligence aspects. Similar scenarios of the past related to stories of the real world corporate culture and examples are taken as productive case studies to resolve issues. COVID-19, a unique and latest pandemic is one of its kind and demands a huge variety and flexibility in the attitude of the leaders. As it’s the sole responsibility of the leaders to create a ladder for their team while leading & motivating for future agendas.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
57
OBESITY CLASSIFICATION MOVES AWAY FROM WEIGHT IN CANADA DMM DEPARTMENT MB Enterprises
Just like many countries in the West
recent years. This has been so
further divided into class 1 (Low
especially in North America and the
especially after the rise of the
Risk), class 2 (Moderate-risk) and
European continent, Canada is facing
body-positivity movement.
class 3 (High-Risk).
moving away from weight to define
Hence, the experts from the Canadi-
The obesity care should be based on
and manage obesity more technically
an health societies has taken a
evidence-based principles of the
as it has been recognized as a major
radical step and has made an
chronic disease management, must
& growing health issue in Canada.
adjustment in the new clinical guide
validate patients lived experiences.
Therefore, the new clinical guide
for health care professionals. This
Hence, move beyond the approaches
aims to find the root causes of the
means looking beyond the BMI index,
of eating less, making more
condition of obesity and problems
i.e. the Body mass Index when
movements that are positive and
attached to it. These problems can
making a diagnosis of obesity or
addressing the root drivers attached
have negative impacts in the longer
determining if a person is obese.
to obesity.
run for individuals who are prone to
Body Mass Index, is determined after
have obesity related diseases.
readings of weight, height, age and
obesity related issues. The country is
sex as four key factors in determining
MAKING REALISTIC HEALTH GOALS INSTEAD OF WEIGHT LOSS?
Since, a long time the determining
the weight, and hence making a
Making realistic health goals instead
factor of obesity in Canada has been
classification of a person in the
of weight loss shall be a huge factor
that how much you weigh. However,
specified ranges i.e. underweight,
in reducing obesity itself. Health goals
many experts hold considerable
normal, overweight, & obese. The
can be made in terms of walking,
criticisms regards to these facts in
obese classification in BMI chart is
jogging, constant running, cycling
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
and exercises in gym that are for the particular reason of losing weight. This is since decades that doctors have been telling their patients to eat less and exercise more to burn calories. Hence, according to the guidelines it can get a bit more complex, and definitely more factors needs addressing. Overdoing can result in imbalance between the energy in-take and exertions in form of exercises. Therefore, it can cause its own complications that can be dangerous in future. The health guide for weight loss issues has recommended that the waist circumference that is used in conjunction with the BMI would make more accurate readings. This is apart from the studies of patient’s family history and other health histories. A similar guide like we have been discussing is the Edmonton obesity staging system. This guide incorporates metabolic, physical and psychological parameters for the diagnosis of obesity. It is also a comprehensive guide for the recommendations of the best treatments for obesity.
THE IN-ACCURACIES ATTACHED TO BMI: The most correct definition for obesity as it is defined as the condition where the excess body fat has negative impacts on the person’s health. Also, includes various environmental, genetic and the socio-economic factors that can influence this condition. BMI also known as the Body Mass Index, is a powerful tool for the determination of the healthy weight of a person. Hence, this is categorized into class 1, class 2 and class 3. Class 1 being in the range of (30-34.9), class 2 being (35-39.9) and class 3 (over 40). The drawbacks associated with the tool has been identified time and again and these includes inaccurate results. It doesn’t account for muscle mass and can also lead to bias when taking the other measurements into account. BMI’s calculations can lead to people’s demotivation as in reality they might not be that obese, however the BMI would make them show more obese. Especially, for overweight people it can be the tool that can have negative impacts on an individual’s psychologies of change. Ironically, a huge part of change management program regards to the weight loss is highly attached to a positive change psychology. It would automatically make you look younger and fitter.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
59
REMEMBRANCE DAY IN CANADA 2020 DMM DEPARTMENT MB Enterprises
The Remembrance Day is a day
speeches of tribute for the honored,
many memories and remembrances
observed on the 11th of November
and those who lost their precious
that are associated with the World
2020 in the memory of the war
lives.
War I, as it has outlaid a huge part on
victims of World War 1, 1918. The
the history of the world as well as the
Day (Peace agreement), and is a
IMPORTANCE OF THE DAY FOR CANADA- 11th NOVEMBER 2020’:
tribute and remembrance for the
The importance of the day, i.e. 11th
Canadians, all over the world
fallen victims of World War I. This is a
November, for Canada is huge as it
especially in Canada pause to honor
key global remembrance of World
was a part of the British Empire in
the men and women who served and
War I, remembering those who lost
1918, and is still one of the monar-
continue to serve. Their service is a
their lives from both sides of the War.
chies of The United Kingdom. This is
continuity of their duty in times of
Hence, in Canada, the day is highly
marked as a Royal day, signifying the
War, conflict and Peace. A war is not
and officially observed as a public
sacrifice of those who lost their
a good thing to happen for any
holiday as well as a statutory holiday
precious lives while fighting in the
country, however, history has related
in all the three territories and in six of
historical war of 1918, also known as
with many wars that have impacted
the ten provinces. It is marked by
World War I. Therefore, there are
the ideologies of nations. These
other name for the day is Armistice
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MBE BUSINESS MAGAZINE NOVEMBER 2020
peace treaty associated with the war.
W W W. M B E F O RYOU. C O M
ideologies includes, political, social and economic values of the countries involved in the war. More than 2,300,000 Canadians have served in World War I and approximately 118,000 have given sacrifice in the war.
THE POPPY- A GLOBAL SYMBOL: The Poppy is a global symbol of the Remembrance Day that is a red flower worn by people on their coats. Poppy marks the remembrance all over the world, especially in USA, Canada, UK, Australia, and New Zealand. It shows solidarity with those who were affected and those who lost their lives in World War I especially. Hence, the significance attached, especially on Remembrance Day, is for the sacrifice that they made for their nations and for their children and grandchildren. The symbolism of the blood-red flowers was beautifully captured by an Army Officer, John McCrae in his 1915 poem “In Flanders Field”. 11th November, also marks the official signing of the agreement known officially as “Armistice” i.e. the peace agreement. The agreement was officially signed by the Allies and Germany at Compiegne, France. On 1st March 2018, an Act was amended known as the Holidays Act (Remembrance Day) received Royal ascent making 11th November as a legal holiday throughout Canada. This official and legal holiday in Canada truly marks the huge amount of prestige and tribute that is attached to the victims of the First World War.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
61
THE SAD DEMISE OF
FORMER PM OF CANADA JOHN TURNER
DMM DEPARTMENT MB Enterprises
Canada’s 17th Prime Minister John Turner died at the age of 91 on 18th September 2020. A news that circulated all over
EARLY DAYS: He was born in the year 1929 in Richmond, England and
Canada was taken as one of the sad news as John Turner,
moved to Canada in his youth while he was still a young kid.
the 17th Prime Minister was a well-known Ex-leader of
Turner grew up in Ottawa and later moved to British Colum-
Canada. According to an Aide speaking on behalf of Turner’s
bia, a Province named after Great Britain while remembering
relatives Marc Kealey told media that he died peacefully in
his original birth place England. He was a very active person
sleep on Friday night. Mr. John Turner ruled Canada as a
since his young days, and was a decorated athlete who held
Prime Minister for just a period of 79 days in the year 1984.
a Canadian record for 100-metre dash. John Turner later
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MBE BUSINESS MAGAZINE NOVEMBER 2020
W W W. M B E F O RYOU. C O M
qualified for London Olympics of 1948, while he was still a
before he returned back to politics.
student in The University of British Columbia. It was due to an injury that Turner couldn’t participate in the event i.e. London
John Turner took office of the Prime Minister of Canada on
Olympics of 1948.
June 30th 1984 without holding a seat in the House of
POLITICAL CARRER OF JOHN: John Turner first entered Politics in 1962 when he won a
Commons himself. His term as the PM of Canada just lasted for 78 days, and is the shortest in the history of Canadian politics just after Sir Charles Tupper.
Montreal seat for the Liberal party. It was under the leadership of Prime Minister Lester Pearson, he was highly regard-
According to the Premier of Ontario Doug Ford, the passing
ed. Turner was seen as the Golden Boy of Canadian politics
away of Ex-Prime Minister John Turner was indeed a sad day
as he was still young. It took him just five years, i.e. in 1967,
to happen in Canada’s Political history. He was really a
he entered the Cabinet and was later made the Minister of
dedicated servant of Canada who dedicated his whole life for
Consumer and Corporate Affairs.
the service of Canada and the Canadian people. Always worked with full dedication to make Canada a better place to
It was later on in his political career, he ran for the Liberal
live.
Leadership in the year 1968 and was the youngest person in the race at the age of 38 years. It was later under the leadership of Prime Minister Trudeau, father of current Prime Minister Mr. Justin Trudeau, he changed his profile. He was later named the Minister of Justice, a position that he held for four years. Later in the year 1972, Turner was made the Minister of Finance due to his sound knowledge in the field of Finance, and held his position for a considerable period of three years. Most part of his next 10 years i.e. a decade he worked for a Toronto Law Firm
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
63
VACATION PROPERTY: Is It A Worthwhile Investment?
DMM DEPARTMENT MB Enterprises
Is it Worthwhile buying a vacation property, is a major
As an example we can presume that the Purchase price is
question that everyone needs to ask after the effects of the
$500,000. It doesn’t matter you use cash, or mortgage/ home
Pandemic, COVID-19 in the Real Estate sector in Canada. It
equity, or a line of credit. Furthermore, a combination of
is always considered as a good time spending with the loved
payments, there are some other costs that needs to be
ones and with close family members. However, the question
considered. If for instance you have purchased it on money
that needs to be asked is, IS IT A GOOD DEAL?
that you borrowed, despite the current mortgage rates being 2%. Therefore, in the long run, the interest rates are most
The benefits of owning your own vacation property in form of
likely to go higher. On a property that’s worth $500,000 there
a small cottage, or a nicely located home is always a benefi-
will be an initial cost, i.e. 4% or $20,000.
cial idea in terms of enjoying the benefits. It will definitely help in providing a quick weekend charge for the next week, and
THE FINANCIAL PERSPECTIVES:
getting relaxed from the busy schedules, and a full of hassle
The financial perspective in this regards says that it might not
life. From an emotional point of view, it’s always considered as
be a good idea to invest in times of on-going financial crisis
something you can’t miss. However, what needs to be
that relates heavily to COVID-19. The costs can be even
pondered are the financial implications, i.e. from a financial
higher for those properties or cottages that are old, this
point of view.
includes a property with amenities and high fees.
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W W W. M B E F O RYOU. C O M
What’s the Return on Investment for owning such a property,
after using it for six months, than half of your eligible expens-
which can also be called as a cottage or an ideally located
es will be tax deductible. Hence, the decision is not
home far from the busy city? If we keep in mind the Bank of
worthwhile from a financial perspective, and can result in
Canada’s 2% inflation target, arguments say a more reasona-
losses that can damage your long term financial stability.
ble long-term growth for real estate is 2% to 4%. The vacation
IS IT A GOOD DECISION?
property purchase might not be the best choice if financially manipulated and calculated. The best answer that the buyer
Therefore, its best to do some basic math involved, using
must ask himself or herself is that can you rent a comparable
your own numbers try to figure out the net cost of the
property for less than $20,000 per year. However, there are
property. Also, if you rent something comparable for less, only
some Non-Financial reasons that are associated with the
consider the option as the best one if there is affordability
purchase of vacation property, and these reasons are related
without compromising on other financial goals. Your basic and
with leisure, luxury and entertainment.
sustainable financial goals mustn’t hurt your decision to buy a vacation property, as your Pay-back period can considerably
Renting the property after buying it for some future income
rise for such a non-lucrative investment.
can reduce the net cost automatically. Hence, it can make the
However, when the financial crisis is over, and tourism rises,
purchase more fiscally responsible. These are the tax
the decision can turn out to be a good one. This also depends
implications if you do this, termed as a ‘Bad financial
on your mortgage term, costs, & percentage.
decision’. Secondly, the rental income is taxable, and on the other hand, the renting out of a vacation property will also result in providing some tax deductions. Ironically, these deductions are based on the proportion of the year that the property is available for rent. Even, if you rent it for a period of six months
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE NOVEMBER 2020
65
WE ARE HIRING!
HEAD CHEF
THE SENATOR HOTEL
&CONFERENCE CENTRE
JOB REQUIREMENTS LANGUAGE: ENGLISH EXPERIENCE: FRESH ABILITY TO SUPERVISE: 5 TO 10 PEOPLE
SKILLS: Maintain Records of Food Cost; Consumption; Sales & Inventor y ; Prepare & Cook Food on Regular basis or for Special guest and Events; Meals and Speciality Foods; Train Staff in Preparation; Cooking & Handling of Foods; South Indian; International; Super vise Cook & other Kitchen Staff. WORK INFO: Room & Board Provided
HOW TO APPLY Email: gm@senatorhoteltimmins.ca Phone: (416)-918-1356 (12:00 PM to 05:00 PM) Mail: 14 Mountjoy Street, South Timmins, ON P4N 1S4 Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application
Career Overview As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, ďŹ nances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment. Job Description Includes duties in three major areas: Daily Operations, Finances, and Marketing Resources
|
Customer Service
|
Human
Daily Operations, Financial, and Marketing Duties Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing. You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts. Customer Service Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and ďŹ nd acceptable solutions to problems that may arise. Human Resources Responsibilities As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members. You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.
Contact: 4382 HWY # 60, RR#1 DWIGHT, ONTARIO P0A 1H0 CANADA 1-800-387-2244 stay@algonquininn.com
66
MBE BUSINESS MAGAZINE NOVEMBER 2020
WE ARE HIRING!
RESORT MANAGER
W W W. M B E F O RYOU. C O M
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WHAT IS QUALITY MANAGEMENT & WHY DOES IT MATTER IN COMPANIES?
DMM DEPARTMENT MB Enterprises
Quality management sometimes also
quality? Hence, finally the third most
core principles reflects or embrace
known as Total Quality Management,
critical aspect is exploring the
quality through dedicated change
holds huge levels of success for
principles and concept of ‘Quality
management activities. These are
prospering businesses. When people
Assurance’ and ‘Total Quality
practices that become a key part of
use the term ‘Quality’, they usually
Management’.
the organizational culture in a
mean ‘Good’, however, in most areas
company through radical change
it is related to managing Total Quality
A CULTURE OF QUALITY:
management practices, also known in
A culture of quality relates heavily to
some companies as ‘Best Practices’.
maintenance of quality standards in
In the process of maintaining a
The main purpose of managing
an organization on a much more
culture of quality, employees encour-
quality is to define what stakeholders
consistent basis. When an organiza-
age sharing ideas as well as
are highly responsible in the compa-
tion strictly adopts to a culture of
cross-functional work. This is
ny for quality management practices.
‘Quality Management’, the success of
achieved with the help of an exempla-
Also, includes aspects of how to
its implementation or the implementa-
ry leadership. Therefore, a culture of
examine the concept of the cost of
tion process depends on whether the
Quality is only possible when the
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MBE BUSINESS MAGAZINE NOVEMBER 2020
management.
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leadership and the workers share an aligned and comprehensive understanding of the core values.
THE COST OF QUALITY: The Cost of Quality (COQ) is an essential element and a way of measuring the costs that are highly associated with ensuring that Quality Management is implemented in an organization. The four types of Quality related costs that are associated are as follows;
1. Prevention Costs: These are known as prevention costs and are a result of designing and implementing a QMS i.e. Quality management System. These costs are also incurred in the prevention of Quality problems from arising. The costs includes Quality Assurance, Quality Planning & Quality training.
2. Internal Failure Costs: The costs that are known more commonly as internal failure costs. These costs arise when the manufacturer finds quality failures when the products or services are delivered to the customers. The costs also includes the activity required for the diagnosis of the cause of Quality failures.
3. External Failure Costs: One of the most expensive costs that arise due to external failures. These costs occur usually after the products or services have been delivered to the customers. The costs includes, repairs, warranty claims, returns, and finally dealing with the complaints of customers.
4. Appraisal Costs: The appraisal costs, part of the production process are due to measuring the effectiveness of the QMS. These are costs that applies to both the manufacturers and the Supply Chain.
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