New Apple Watches and I-Pad are on Apple’s calendar for 2021 STUART HIMMEL Staff Writer
With interest rising in such devices
“It’s been gratifying to see the
services, the company announced a
among homebound users, Apple Inc.
important role our products have
streaming fitness service called
showed off its latest smart watch with
played helping people come together,
Fitness+. The monthly service fee is
faster computing power and its ability
carry on and move forward. We know
connected to the company’s watch,
to measure blood oxygen as well as
that life won’t always be like this and
aiming to help users track and
updated iPads at their first ever
we’re all looking forward to better
improve their performance. Fitness+
virtual only product reveal from its
days” Mr. Cook said.
also offers virtual workout classes
headquarters located in Cupertino California.
with videos on the iPhone or TV. The The company also revealed an
company also detailed a new
updated iPad Air with a new touch ID
bundling of digital subscriptions
Apple’s keynote event, like many
button on the side that unlocks the
called Apple One as it works to
other events fell victim to the
screen and comes with faster
improve its software business beyond
Covid-19 Pandemic leaving Apple
computing power. The latest smart-
the iPhone. The new bundle comes
with very few options aside from the
phone is expected to be revealed
with a monthly fee like Fitness+ and
virtual product reveal. Instead of
next month after Covid-19 related
includes Apple Music, TV, Arcade and
CEO Tim Cook unveiling the compa-
delays pushed back production.
iCloud storage.
every September since 2012, Apple
Analysts say not having to introduce
The new products arrive as demand
showed its Watch Series 6 and a new
the newest and latest iPhone will let
for such devices has increased while
mid-tier offering called Watch SE,
Apple showcase products that might
the pandemic upended daily life and
with fewer abilities that the high end
get less attention in a normal year.
left many people stuck at home.
version.
Looking to expand further into digital
Global shipments of tablets, such as
ny’s latest iPhone as he had done
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MBE BUSINESS MAGAZINE NOVEMBER 2020
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