ISSUE 50 | JUNE / JULY 2019
th ISSUE Article
Higher Wages, Cheaper Gas & Effective Loyalty Programs Make for a Stable Tobacco Consumer Pg 22
article
Grow Your Foodservice
Business with Strategic Menu Modeling Pg 37
THIS MONTH FOCUSING ON How C-stores Can Ward Off the Infiltration of Amazon
Save on Energy: Ten Tips to Save on Electricity
Sprouting Reasons to Stock Plant-Based Foods & Beverages
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CONTENTS 06
Secret of Success.
08
How Important Is Passion When Starting a Business
09
NIGHT OWL BECOME A ‘MORNING PERSON’
12
Big Business, Big Government and the ‘Marginalized’ Electorate Part Two
15
Super Visa Insurance
18
MB Business Magazine 50th Issue Article
20
Event Calendar
I will give you an advice, when you are busy in life you always think...
Punjab Insurance Canada
JUNE - JULY 2019
22
24
Businesses will carry most of carbon tax load
27
CROSSWORD PUZZLE
28
Canada Day Article
30
Curb appeal and promotions drive fuel-only
1st JULY 2019...
customers inside a C-store: Study...
33
Current
EXHIBITIONS & CONFERENCES in Canada
Higher Wages, Cheaper Gas & Effective Loyalty Programs Make for a Stable Tobacco Consumer
37
Grow Your Foodservice Business with Strategic Menu Modeling
EDITOR'S LETTER This is the 50th issue of MB Business Magazine! This issue is special for us as it marks the achievement of a milestone in our journey, as you leaf through the pages of this issue you’ll find a special feature that covers the story of our magazine and shares our vision for the future of this magazine with our reader. Continuing with tradition, we have included the latest business news, market insights, forecasts and all events, exhibitions & conferences set to be held across Canada in June & July 2019. We have also included the latest and most relevant business news from around the world. As always, we hope this issue will be an informative and entertaining experience for all our readers and that it will live up to your expectations. Our team continues to work tirelessly to improve and refine our business magazine. Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue. For ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.
Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada. Printed by Vision Printers Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission. Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com
Secret of Success
Syed mANSOOR Naqvi
PRESIDENT MBE
I will give you an advice, When you are busy in life you always
Let's go back to the topic as to what I did in Canada and how
think that you are doing well but you do not know what you
I achieved my goals in life. Before I shared the journey, my
are leaving behind. You are just doing one thing in one
friends asked me how you became so successful in life. We
direction and you think you cannot do any other thing. Today I
came together to Canada, but you achieved a lot, which we
will share my experience in Canada during the migration
did not share the idea so we can follow the path and see
process.
where we went wrong. I told everyone not to ask me this question because once I will give you the answer you will not
I was very settled in Pakistan, teaching and becoming a
like it. My friends kept asking me, at last I told them that
scientist; It was almost impossible to get these two jobs but
during the journey of the migration how many times did you
due to hard work and the support of my family all was
think about your family. Of course, not your wife and kids
possible. Let me share my story of migration to Canada. I
because even animals take care of their wife and kids. So first
landed in Canada on April 09,1996.
you have to come out of that category. It means your mother, father, brothers and sisters. The answer I got from them was,
I brought nothing but only education. It was very hard to find a
how can we help them since we do not have bread for our
job and make money in Canada. Within my first week in
wives and children. Once we have something, then we can
Canada, I decided to move to the USA. I went there and tried
think about the rest.
to find a job and on the 10th day I found a job in pharmacy on minimum wages, which was around six dollars. On that night,
Brothers and sisters be responsible and God will give you
I thought I was born in Pakistan and worked hard 25 years,
more success in life.
got my MPhil degree and got two Jobs, which were to me my dream jobs, and are almost impossible to get in Pakistan.
If you want to achieve your goals take responsibility that is the secret of my life..
Luckily I got my immigration to Canada and stayed there for 7 days and ran away to the US.
Today my message to all of my readers is helping your family, friends and relatives and you will achieve your goal
Having No status in the States, the bottom line was I did not
eventually.
work hard enough in Canada. On that night, I decided to go back to Canada. remove which was a lovely night
06
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
MBE
inc.
YOUR SUCCESS IS OUR PASSION
COMING SOON
Biography Syed Mansoor Naqvi
If you wonder what qualities a person must have to establish and run a number of massively-disruptive startups at once without having a penny in his pocket, this book will give you the answers. It narrates the interesting story of an incredible person who is driven by a powerful, intense internal vision to conquer his dreams.
Success doesn’t cost a
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How Important Is Passion When Starting a Business
SYED MAHMOOD NAQVI Vice President | MB Enterprises
Passion is the underlying key to success to do anything,
In any field or occupation, focus allows you to achieve
especially when you are starting a business. Most people
complex tasks. When you are able to achieve complex tasks,
believe that in order to start a successful business one needs
your passion is fuelled by the success that you achieve.
major capital and money, however more important than
Passion is your drive, ambition and the love of what you do
capital, one must have the true passion and desire to
and who you serve. It provides you with a very special view of
succeed.
the world and gives you a daily purpose in your life.
Passion fuels resilience and provides you with the ambition to
Stop and ask yourself: What is your true passion? What
learn and strive to become more competent at what you do.
makes you excited about what you are doing? The difference
More importantly than anything else, it gives you the ability to
between those who push through difficult times and those
focus.
who fail and give up - is Passion!
My father was a teacher. Growing up, our basic necessities were always taken care of however my father had to take additional jobs to earn extra money to supplement his teacher’s salary. As I became a business man, I knew that I wanted to ensure I had a career which enabled me to go beyond providing for my family’s basic needs, but to give us a lifestyle where money was not an issue the only way was business but I learned from my father, when you do anything, you have to have passion.
08
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
NIGHT OWL BECOME A ‘MORNING PERSON’ SYED ALAMDAR HUSSAIN Country Head - MB Enterprises
In many ways the world is split along the lines of Morning
can be up before you even know it has begun.
people and everyone else. Generally, a “morning person” can be said to be one of those lucky few who are happy, full of
Taking a few minutes at night to put together the things you
pep, and productive in the early hours of the day while you’re
will need to do the next day, will reduce the rush in the
still wrestling your snooze button.
morning. It also gives your subconscious mind ample time to work on those tasks, and give you ideas on how to go about
Many people will do anything just to make that transition. One
them. Most importantly, it will give you time to get your act
of my close friends for instance, has been battling with the
together before leaving the house.
seemingly tedious task of transitioning from being a “night owl” to a morning person since last year.
Get your gym bag together. Ready your bike. Pack your office suitcase, and pick out your attire. This way you can devote the
Like I always say; “the night was made for rest, the day for
morning to exercise, meditation and prayers, time with the
work, and the morning for blessings, creativity and health”.
family at the breakfast table, and even catch a TV show before
Does that make me a morning person? You could say that.
the rat race begins.
Maybe I am not. But I am one of those people who usually completes fifty percent of their tasks while many people are
2. Use the Night for its true Purpose
still tossing on the bed and rubbing their eyes.
“Early to bed and early to rise makes a man healthy, wealthy
I will share a few simple tips that anyone can follow to make
and wise” – Ben Franklin
that vital transition. With them, you can change from being a
Sleep at any time has a great deal of benefits. But the
night owl, or just a heavy sleeper to becoming a person who
benefits of a good night’s sleep cannot be overemphasized.
maximizes his/her mornings.
The night was made for only one purpose and that is to rest. The day winds down into darkness, and expects you to follow.
1. Plan Your Morning before the Day
On the average, an adult needs between 7.5 and 8 hours of
The Morning is the most beautiful time of the day. It is a
sleep per night. “But many people can function with 6 hours’
serene and peaceful time. It can also be a very profitable time,
sleep, and there also some who need 9 hours or more,” says
but at the very best it is still just time. Time by nature flies and
Sudhansu Chokroverty, MD, professor and co-chair sleep medicine at the New Jersey Neuroscience Institute at JFK Medical Center in Edison, N.J.
3. Handle Hangovers the Proper Way Early morning hangovers can be very distressing. The best way to handle them is to avoid them altogether. Don’t drink so much alcohol late at night. Better still; keep away from it as much as you can. If for some reason however, you consume enough alcohol to cause you a hangover in those precious hours of the morning, don’t panic. The smart thing to do is to explore potent medicinal ways of dealing with hangovers, so you can get on with your day on time.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
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Big Business, Big Government and the ‘Marginalized’ Electorate – Part Two
DAVID RALPH MACKERETH
As G. K. Chesterton observes, “The poor have sometimes
affirmatively with, “We in the industrialized world have solved
objected to being governed badly; the rich have always
the fantastic intellectual challenges of technological productivi-
objected to being governed at all.” Obviously we have to
ty, but have ignored the much simpler problem of equitable
abolish money from electoral proceedings, or Chesterton’s
income distribution.” (2) Shellie Karabell reports in Forbes on
observation will continue. Lewis Lapham directs our attention
February 14, 2018, “Management guru Peter Drucker
to, “We have more to fear from fatwas issued in Washington
believed the proper ratio between a chief executive’s pay and
than from those drifting across the deserts of Central Asia …
that of the average worker should be around 20-to-1. CEO
Possibly because Congress represents the constituency of
pay in the US peaked in 2000 at $20.7 million (in 2016
the frightened rich.” (1) Really, what do the frightened rich
dollars), 376 times the pay of the typical worker.” Notable
legitimately have to fear?
economist John Kenneth Galbraith pointed out in his ‘Annals
dmackereth@canimac.com
of an Abiding Liberal’, published in 1979, “The salary of the As the 1 % has been comfortably flourishing in material
chief executive of the large corporation is not a market reward
wealth and political power over the past thirty or so years,
for achievement. It is frequently in the nature of a warm
there will be a natural resistance towards an equitable
personal gesture by the individual to himself.”
environment. The satirical genius Jonathan Swift may have described Elites best with, “Laws are like cobwebs, which
We have allowed business and the economy to become the
may catch small flies, but let wasps and hornets break
defining feature and focal point of Developed societies.
through.” Not only do Big Governments and Big Businesses
Calvin Coolidge, the U.S. President during the ‘Roaring
control what becomes law, they can also afford prodigious
Twenties’, believed “Civilization and Profits go hand in hand.”
legal representation when contesting legal obstacles against
To create balance however, we need to be cognizant of
their underrepresented public.
business affairs versus humanity’s well-being.
Larceny type preferences by Big Businesses and Big
One must become circumspect, when Big Business and Big
Government have left Americans with debt of 21 to 22
Government is in fact the same thing. Benito Mussolini, the
TRILLION dollars, an amount that can never be repaid using
first European Fascist dictator, acknowledged, “Fascism
conventional methods (under extreme inflation, sure). It
should more properly be called corporatism, since it is the
would appear most people do not have a grasp of what a
merger of state and corporate power.” Dwight D. Eisenhower
trillion actually represents which lessens their ability to
clearly warned us of the collaboration of military and business
envision the new Financial Reality. To help visualize a trillion,
with his ‘Military-Industrial Complex’ speech in 1961, highlight-
the Endowment for Human Development website explains,
ing “This conjunction of an immense military establishment
“The length of one trillion one dollar bills laid end-to-end
and a large arms industry is new in the American experience.
measures 96,906,656 miles. This would exceed the distance
The total influence – economic, political, and even spiritual –
from the earth to the sun.” This distance, MULTIPLIED BY
is felt in every city, every State house, and every office of the
TWENTY PLUS, represents what the Americans owe. Such
Federal government. We recognize the imperative need for
mind-boggling reflection is not only troublesome to compre-
this development. Yet we must not fail to comprehend its
hend, but makes knowledgeable voting problematic.
grave implications.”
Frank Capon covers the period up to the 1984 Orwellian year
Internationally, it is alarming to realize the current Permanent
12
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
Members of the United Nations Security Council (China,
The U.S. President earns an annual salary of US $400,000
France, Russian Federation, the United Kingdom, and the
and the Canadian Prime Minister receives CDN $347,400,
United States) consists of the world’s leading arms exporters.
which appears to be reasonable compensation. In a New
From 1950 to 2017, the leading arms exporters were 1) the
York Times article on May 26, 2017, Jon Huang and Karl
United States, 2) Russia, 3) the United Kingdom, 4) France ,
Russell reported on the highest-paid chief executives in
6) China – Germany occupied the fifth spot, but does not
American business with Thomas M. Rutledge of Charter
have a seat on the Council. Moreover, we learn from
Communications coming in on top with $98 million, followed
Rickards, “China does not have a fleet of state-of-the-art
by Leslie Moonves of CBS at $68.6 million. It is acknowl-
aircraft carriers, but it does have cash and computers, and it
edged the President of the United States of America has the
will choose its own battlespace.” (3)
most important / influential appointment on the planet, and yet, in a money worshiping world, he is paid a small fraction
Even in 1984 we note, “the majority of voters, having no real
of Big Business CEOs. Logic suggests this may indicate a
comprehension of the facts or the implications of change,
systemic phenomenon.
seek simplistic answers to incredibly complex problems….technology does not create work, it destroys
The question remains: ‘How can we balance the human
work”, according to Frank Capon. (2) The fact that Volkswa-
desire to acquire more wealth and power, while preserving
gen has approximately 642,000 employees, while Microsoft,
life on Earth?’
Google, Facebook, and Apple (The Big Four) have a
1. Age of Folly by Lewis H. Lapham
COMBINED worldwide workforce of roughly 350,000, should
2. Profit by Frank S. Capon
indicate a problematic direction that Big Governments should
3. The Death of Money by James Rickard
earnestly address.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
13
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W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
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MBE BUSINESS MAGAZINE JUNE / JULY 2019
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Our business magazine started as a humble effort when we published the first issue in NOV 2014. As we look back at our journey from the First to the 50th issue, it’s only fitting that we dedicate a special feature to our magazine’s story. Today, we tell you about our progress and the accomplishments we have had so far and our vision for the future of this magazine, but most importantly we take this opportunity to thank our readers, our top contributors & writers, our staff and all our advertising partners as we wouldn’t have reached this milestone without their continued support. Today, we share the story of an incredible journey with you. Journey, Achievements & Milestones Back when we started, we aimed to create a magazine for our readers based mainly in Ontario that covered news and articles on the economy, the recent developments in Canadian business, current entrepreneurship advice, insightful interviews with entrepreneurs and CEOs, changing market trends, tax advice and everything else you would expect from a business periodical. As our reader base & popularity grew, we engaged with our readers to get feedback and improve our reader experience. Based on the feedback we received the scope of our content grew to include topics such as science, technology, health, fitness, travel & tourism. We added these new topics based on reader feedback because we wanted to give our readers a diverse range of topics to read and not just focus solely on business. We also looked at opportunities to offer an affordable marketing channel to small businesses that don’t operate on a huge marketing budget. Connecting with small businesses within and outside Ontario we were able to foster long-term relationships and provide value in the form of an advertising medium that comes with low advertising spend but a high return on investment.
CELEBRATING
TH
I S S U E
We’ve certainly come a long way and it’s been an amazing
Ali Ehsaasi – MP Liberal Party Canada
four years for us, from a very nascent endeavor to a promis-
Karim Hakimi – Canadian Entrepreneur, founder of Hakim
ing magazine with marketing partners such as Etihad Airways and Choice Hotels, we have a lot to be proud of.
Opticals, largest privately owned optical chain in Canada. Shaun Chen – MP Liberal Party Canada Peter Zahakos - CEO of Associated Toronto Taxicab
Top Contributors
Co-operative Limited.
The success we look back at today would never have been
Jim Karygiannis - Canadian Politician and former MP
possible without the creative patronage of our top contribu-
Mori Tersigni – Founder and CEO of Mtrex Networks
tors.
Salma Zahid –MP Liberal Party Canada Jeremy Diamond – Award Winning Canadian Lawyer and
Some of our contributors are individuals who have deep expertise in areas such as economy, law, politics or taxation
Managing Partner at Diamond & Diamond Lawyers Tony Elenis – President & CEO, Ontario Restaurant Hotel
and others are Canadian businesses who contribute content
Motel Association.
related to their industry.
Louis Carnevale –President, Northern Financial Group Inc.
We thank these contributors for their time and efforts. Their
Top Advertising Partners
support helped us create relevant and current content that
Some of our top advertising partners that grace the pages of
included rich industry knowledge, in depth market analysis
our magazine and share in our vision are:
and accurate forecasts.
Etihad airways
Industrial Alliance
Choice Hotels
Interac Association of Canada
Insurance Tiger
Inhaam Law
David Ralph Mackereth President of Canimac Management Services Ltd. Michael Lebovic President of Canadian Corporate Legal Services. Paul Wearing Canadian Lawyer and Expert on Employment & Labor Law
The Focus, the Future, the Reader
Deluxe Neb's (Office Supplies) www.www.deluxe.ca
Our commitment is always first and foremost to exceed the
eShipper (Logistics) www.www.eshipper.com
expectations of the reader.
ETech (Hosting & IT Services Provider) www.etechcomputing.com Northern Financial Group (Health Plans & Insurance) www.northernfinancialgroup.ca
We are excited about the possibilities in 2019 and our team is working closely with our contributors to find ways to further improve our content and the look & feel of the magazine.
Cubeler Canada (A platform that connects business owners with lenders) www.www.cubeler.com
Our vision is to grow the size of our audience to encompass
Falcon Retail (Retail Solutions) www.falconretail.net
all of Canada and to create a reading experience that satiates
Federated Insurance (Insurance)
the reading appetite of all kinds of readers.
www.federatedinsurance.com TruRating (Customer Feedback Solutions) www.trurating.com Raedan Freight Services (Freight & Logistics)
Moreover, our aim for the future of this magazine is that it will continue to provide increasing value to our marketing partners.
www.raedanfreightservices.com Our continued efforts to nurture existing and cultivate new Top Interviews & Profiles Covered
relationships and provide value to small businesses is a
Over the years, we had the unique opportunity to sit down
cornerstone of our strategy and remains our focus for the
with a number of distinguished Business Leaders, CEOs,
future.
Lawyers, Politicians, Entrepreneurs, and Industry Experts and have exclusive one-on-one talks with them.
Subscribe for a free copy to be mailed out to you every month by emailing us your business name and address at
These people were gracious enough to take the time out and
info@mbeforyou.com.
share the stories of their careers, their growth, their struggles
For feedback or comments, email us at
and their experiences with us so that our readers can benefit
mbe-marketing@mbeforyou.com
from their wisdom and insights.
For advertising opportunities, call us at 866-667-1377.
JUNE - JULY
EVENT 2019 CALENDAR JUNE 5
WEDNESDAY
Eid ul Fitr in Canada Many Muslims in Canada celebrate Eid al-Fitr (also known as Id al-Fitr or Eid ul-Fitr) on the first day of Shawwal in the Islamic calendar. It marks the end of the month-long fast of Ramadan and the start of a feast that lasts up to three days in some countries.
JUNE 9
SUNDAY
Pentecost in Canada Pentecost is a Christian observance commemorating the descent of the Holy Spirit on Jesus Christ’s disciples, according to the Bible. Many Christians in Canada celebrate Pentecost, which is also known as Pentecost Sunday, Whitsunday, or Whit Sunday.
JUNE 16
SUNDAY
Father's Day in Canada Father's Day is not a public holiday. It falls on Sunday, 16 June 2019 and most businesses follow regular Sunday opening hours in Canada.
JUNE 21
FRIDAY
June Solstice: Longest and Shortest Day of the Year The June solstice is the summer solstice in the Northern Hemisphere and the winter solstice in the Southern Hemisphere.
20
JUNE 21
FRIDAY
National Indigenous Peoples Day in Canada
JUNE 24
MONDAY
St. Jean Baptiste Day in Canada
JUNE 24
MONDAY
Discovery Day in Canada
MBE BUSINESS MAGAZINE JUNE / JULY 2019
Canada’s National Indigenous Peoples Day, formerly called National Aboriginal Day, is annually held on June 21 to celebrate the unique heritage, diverse cultures, and outstanding achievements of the nation’s Aboriginal peoples. There are three Aboriginal groups in Canada – the First Nations, Inuit, and Métis peoples.
Saint Jean Baptiste Day, held annually on June 24, is the feast day of St John the Baptist, a Jewish preacher who baptized Jesus in the River Jordan. It is a day of celebration in Quebec and other areas of French Canada. Saint Jean Baptiste Day is also known as "la Saint-Jean", "St John the Baptist Day", "Fête nationale du Québec" and "Quebec's National Holiday".
Discovery Day is celebrated in the province of Newfoundland and Labrador on the nearest Monday to June 24. It is also known as Cabot 500 Day and remembers Giovanni Caboto’s (also known as John Cabot) discovery of the province’s island portion. This day is not to be confused with Yukon’s Discovery Day, which is also known as Klondike Gold Discovery Day.
W W W. M B E F O RYOU. C O M
JULY 1
MONDAY
Canada Day in Canada
JULY 9
TUESDAY
Nunavut Day in Canada
On July 1, 1867, Canada became a self-governing dominion of Great Britain and a federation of four provinces: Nova Scotia; New Brunswick; Ontario; and Quebec. The anniversary of this date was called Dominion Day until 1982. Since 1983, July 1 has been officially known as Canada Day.
Nunavut Day, which is annually celebrated on July 9, commemorates passing of two Nunavut acts. The Canadian Parliament passed the Nunavut Land Claims Agreement Act and the Nunavut Act on July 9, 1993. Nunavut officially split from the Northwest Territories and became a Canadian territory on April 1, 1999.
CROSSWORD PUZZLE SOLUTION
MONTH APR - MAY
C A V A
2
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MBE BUSINESS MAGAZINE JUNE / JULY 2019
21
Higher Wages, Cheaper Gas & Effective Loyalty Programs Make for a Stable Tobacco Consumer
NEW YORK — Despite numerous
programs," said Bonnie Herzog,
Other key takeaways from Tobacco
unknowns swirling around federal
managing director of tobacco,
Talk include:
tobacco regulations, Wells Fargo
beverage and convenience store
• Price gaps have widened as
Securities LLC's latest tobacco survey
research at Wells Fargo Securities.
consumers continue downtrading to
finds an accelerating nicotine pool.
fourth-tier cigarettes and e-cigarettes; As for vapor products, the survey
and
According to the fourth-quarter
noted that Juul Labs is introducing
• Retailers see cannabis as a huge
Tobacco Talk, the adult tobacco
new users to the category — account-
potential opportunity and broadly view
consumer is stable given effective
ing for roughly 20 percent of its share
Altria's stake in Canada's Cronos
loyalty programs and promotions,
source — and sourcing most of its
Group as a prescient move especially
cheaper prices at the pump, and
share from electronic cigarette and
with its stake in Juul.
higher wages.
vapor competitors. Herzog acknowledged there are
Tobacco Talk surveys retailers
In addition, according to Herzog, there
concerns around increased FDA
representing approximately 55,000
has been no real slowdown in Juul
regulation including additional
convenience stores, or about one-third
uptake since the Food and Drug
potential actions against Juul and
of the channel.
Administration announced its
other vapor companies, and
crackdown on flavors this past fall
menthol/nicotine in combustible
The results also found that cigarette
despite some volume moving online.
products. "However, we continue to
manufacturers' pricing power remains
In fact, one survey respondent noted
believe Commissioner [Scott]
intact with "Altria Group Inc. able to
that "customers are willing to switch
Gottlieb's bark is worse than his bite
command higher levels of pricing
flavors to continuing using Juul," she
given his ultimate goal is to save
while shielding its most loyal custom-
said.
lives," she said.
ers via more effective promos/loyalty
22
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
Three Simple Ways to Book
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Businesses will carry most of carbon tax load Nathan Denette THE CANADIAN PRESS
People in Manitoba, Ontario,
exemptions may be available to them,
tax on fuel. Instead, they’ll be subject
Saskatchewan and New Brunswick
if any.
to a carbon tax on emissions that
will be paying more for gasoline and
exceed certain annual limits. Smaller
heating fuel when the federal
Unlike individuals who are eligible for
firms that emit 10,000 megatonnes or
government's carbon tax begins in
annual rebates from Ottawa’s
more will be able to apply for the
provinces that refused to impose their
“climate action incentive payment,”
same exemption.
own emissions pricing. Individuals
businesses aren’t expected to be
and families will be getting some
compensated in the same way,
But most other businesses, including
money back from the federal govern-
perhaps not at all.
smaller ones, have no such exemp-
ment under the new carbon tax scheme that began April 1.
tion. There are exemptions for Large companies with certain types
farmers, some fishers and green-
of operations, especially those that
house operators. But the vast
But businesses, especially small and
are “trade-exposed,” that emit 50,000
majority of small and medium sized
medium-sized ones, are still left in
megatonnes or more of greenhouse
businesses are expected to pay the
the dark about what rebates or
gas emissions won’t pay the carbon
tax with little to no rebates or
24
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
exemptions from Ottawa. The Canadian Federation of Independent Business says they’re still trying to get answers from the federal government on what kinds of rebates, exemptions or tax credits may be available to their members, if any. “We still don’t know what these rebates or exemptions are going to look like,” said Jonathan Alward, the CFIB’s director of provincial affairs for Manitoba. “It’s definitely concerning that residents know exactly what’s coming back to them, and even though businesses are footing the bulk of the carbon tax bill and getting pennies on the dollar back, they still don’t know what’s in it for them and largely don’t even know how the carbon tax is going to be applied, or how their exemptions are going to work.” It appears small businesses will in large part be subsidizing the rebates handed out to individuals. About 90% of the money raised from the tax will be returned to individuals in rebates. The remaining 10% has been earmarked mostly to help municipalities, universities, public schools, hospitals and small businesses pay for costs like building upgrades to help them become more energy efficient. However, whatever does trickle their way will be far less than what they pay out in carbon taxes. The CFIB estimates small businesses and the public sector will together pay about 50% of the carbon tax bill but will receive only 7% back in grants and rebates.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
25
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CROSSWORD PUZZLE
FIVE FOR FIVE ACROSS 1 Prepare to swallow 5 Actor Cronyn 9 Holy text 14 Karl of Politics 15 Banned apple spray l6 Soap that’s 56/100ths % impure 17 Dentist’s request 18 Back 19 Cass and Michelle, in60’s pop 20 South-of-the-border holiday 23 Actor Vigoda 24 “C’___ la vie!” 25 Smelled awful 27 South-of-the border snoozes 31 Microscopic swimmers 35 The trojans of the N.C.A.A. 36 Decoreted, as a cake 38 Fly, e.g. 39 “I chose not to incriminate myself 44 Afternoon socials 45 Aria, e.g. 46 Anger 47 Subjects of wills 51 Sirius, Familiarly 53 Wasy wins 55 Sine ____ non 56 Flipper 59 The most famous of these were the Dionne sister 64 ”Here’s looking ____, kid” 55 Apple leftover 67 One of the Aleutians 68 About 1., cubic yards 69 “___ Brockovich” 70 Long, for short 71 Carryalls 72 Fall mo. 73 Pocker player’s decleration
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DOWN 1 Gator’s cousin 2 Arizona Indian 3 Fifty-fifty 4 Senor of the Ed Sullivan show 5 Biscuit-like food staple used on long voyages and by civil war soldier 6 Peter Fonda title role 7 Sirs’ counterparts 8 Typos 9 Geisha’s garment 10 Egg cells 11 Arrivederci ____ 12 Saudi, e.g. 13 Financial page inits. 21 Old Roman port
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22 Starchy tuber 26 Visored cap 27 Hotel offering 28 British ____ 29 Bravura 30 “Comprende?” 32 Suit 33 Opel model 34 It’s a Knockout 37 Cause of some shaking 40 Russian leader before 1917 41 Coal carrier 42 Like President-elect- Obama 43 Mist over, as glasses or a windshield
See previous issue answers on page # 21
48 Chef toppers 49 Australian runner 50 Seasons 52 Deli offering 54 Those taking 27-Accresses may do this 57 “Leave ____ Beaver” 58 Putin’s refusal 60 Excursion 61 Subway alternative 63 It’s got you covered 65 Load from a lode
MBE
inc.
YOUR SUCCESS IS OUR PASSION
CELEBRATING
CANADA DAY 1st July
MBE SERVING CANADA SINCE 1995
CANADA DAY 1st JULY 2019 Canada Day 1st July, formerly known as
Canada Day is a time to celebrate
operated by an experienced manage-
Dominion Day, marks the historical
the heritage passed down to us
ment team that is envisioned to offer
event in which Canada gained their
through the works of our authors,
forward-thinking solutions to commer-
independence from Great Britain in
poets, artists and performers. It is a
cial & residential sectors of North
1867. This important holiday
time to rejoice in the discoveries of
America, Middle East & Asia.
celebrates the birth of Canada as an
our scientific researchers, in the
independent nation and is celebrated
success of our entrepreneurs, and to
As one of the largest electronic
each year on July 1st, MBE giving
commemorate our history – a history
processing service providers for
Top 50 benefits on Canada Day to
in which each new chapter reveals
POS/ATM in North America, MB
the MBE Membership holder.
itself to be more touching, more
Enterprises is fully equipped with
fascinating than the last.
advanced technologies. A strong infrastructure that ensures reliability
This is an opportunity to gather in our
in services, strong support for
and to proudly celebrate all we have
How MBE Contribute in serving Canadians?
in common. It is an opportunity to
MB Enterprises is an independent
relationship with our clients has been
celebrate our achievements, which
Canadian based business solutions &
our core focus.
were born in the audacious vision
Services Providing Group, incorporat-
and shared values of our ancestors,
ed in 1995 under the Laws of the
and which are voiced in nearly all of
province of Ontario Canada. MB
Want to know about our Chairman & Founder?
the languages of the world through
Enterprises operates globally with its
MBE setup more than 20 years ago
the contribution of New Canadians.
various units based in Asia, Australia
in Canada. The MBE Group initially
and the Middle East. The Group is
operated as an enterprise for ATM
communities, from coast to coast,
28
MBE BUSINESS MAGAZINE JUNE / JULY 2019
customers and a collaborative
W W W. M B E F O RYOU. C O M
and POS services in Canada. Through Mr.
keting and Credit Counseling.
Mansoor’s vision, strategic direction and unwavering commitments, the MBE group has emerged as
Under Mr. Mansoor Naqvi’s vision, MBE launched
Canada’s premium conglomerate with a diversified
an Independent Payment Switch (Cashwave) in
international business portfolio. From its humble
Canada that has the current portfolio of operating
origins in payment services, the MBE Group
40,000+ POS Terminals and 5,000+ ATM Machines.
business interest today span the globe and encom-
Mr. Mansoor has broaden the horizons with
passes information technology, investments, real
expanded businesses and established MBE
estate, mortgage, Insurance, Accounting, Tele-mar-
Pakistan in 2009. He continues to promote the causes of financial inclusion by unbundling traditional banking services and digitizing all 6 verticals to financially include the 80% of the unbanked population of Pakistan. The Retail Merchants Association of Canada (RMA), now RMA Canada as a result of its merger with MBBP, has been serving the Independent industry since 1910. The objective of RMA/MBBP is to assist its members to prosper by offering an array of cost saving programs designed to keep them strong and profitable.
"As we look ahead, we have every reason to show our pride in being Canadian and to face the future with confidence and enthusiasm."
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
29
Curb appeal and promotions drive fuel-only customers inside a C-store: Study CONVENIENCE STORE NEWS The majority of fuel sold in North
GasBuddy found that conversion
inside a store if they perceive it as
America is sold at convenience
depends on a c-store operator’s
dirty, boring or unexceptional.
stores. However, getting motorists to
ability to meet consumer needs of
Reputation matters as well.
come inside the store after filling up
safety, cleanliness and hospitality.
has been an ongoing challenge for
Additionally, consumers show “a
Frequent customers cite the following
the convenience channel.
strong interest” in specific strategies
factors as having a strong or moder-
and promos that can move them from
ate influence in their opinion of a
the pumps to the store.
store before stepping inside:
Citing State of the Industry data from NACS, the US-based association for
• Store design and upkeep (82.54
First impressions count: Think curb appeal
percent)
GasBuddy noted that a convenience store’s inside sales generate almost
GasBuddy released a report summa-
percent)
three-quarters of all gross profit
rizing the findings from its surveys
• Quality of lighting (79.6 percent)
dollars. Yet, some estimate that a
conducted in July 2018 and Decem-
• Brand reputation (58.6 percent)
similar number of consumers fill up
ber 2018. Chief among its findings:
• Opinions of friends and family
and drive away — never coming
Curb appeal matters.
(55.12 percent)
convenience and fuel retailing,
inside to make additional purchases.
30
• Cleanliness of the fuel area (79.7
Moving inside, GasBuddy found that Calling the forecourt “the first
restrooms matter. According to the
Converting those forecourt customers
handshake that welcomes customers
survey results, 22.6 percent of
to inside customers is not impossible.
to the store,” GasBuddy explained
consumers said they frequently make
In a new study, Canopy to the Store,
that consumers are unlikely to go
a purchase after using the restrooms
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
at a c-store. Another 56 percent said
wander inside the store. Unfortunately,
convenience store brand, consumers
they occasionally make a purchase.
retailers who provide outdated, dirty,
said:
or poorly maintained facilities are not
• Healthy food options;
However, the restrooms must be
equipped to leverage this opportunity,”
• Redeemable coupons for conveni-
clean. Nearly two-thirds of consumers
GasBuddy stated, calling restrooms “a
ence store products;
said they have visited a gas station’s
litmus test for overall store quality.”
• Loyalty rewards for convenience
c-store with the intention of using the
store products; and
restroom, but decided to leave and go
Offers and promotions drive sales
elsewhere.
Beyond the look and feel of a store,
• Loyalty rewards for fuel savings.
convenience store retailers need to
The Canopy to the Store report also
Top reasons for avoiding a c-store’s
reach fuel-only consumers where they
found that nearly 71 percent of
restroom are:
are — on their phones. According to
consumers surveyed belong to a
• Restrooms were dirty;
GasBuddy, more than half of consum-
rewards program for a c-store or gas
• Restrooms were outdated and/or
ers look at their smartphone while
station. Of those, 48.78 percent use a
poorly maintained;
refueling and, more notably, nearly
rewards program very frequently, 34.2
• C-store was outdated and/or poorly
three our of four consumers aged 18
percent somewhat frequently, 12.84
maintained;
to 34.
percent somewhat rarely, and only
• Restroom required a key or an
4.17 percent very rarely.
access code; and
“This opens many opportunities to
• Customer did not feel safe.
drive in-store sales through relevant
Minimal savings and discounts on
offers and promotions,” the report
products consumers don’t purchase
noted.
are among the reasons why they
GasBuddy’s report also revealed that knowing that a convenience retailer
rarely use a rewards program.
was committed to clean, quality
Fuel discounts can hit the spot. In a
restrooms would probably influence
recent GasBuddy study, 65 percent of
A c-store retailer can change consum-
nearly 42 percent of consumers and
consumers said gas prices impact
ers’ minds, however, if the program
definitely influence 27.19 percent.
their ability to spend money on other
offers consumers the ability to: build
items and services.
up points to spend on what they
“Every restroom visit is a sales
choose; earn discounts on fuel for
opportunity. It’s a chance to connect
Relevant orders also deliver results.
in-store purchases; and get discounts
with fuel-only customers who would
When asked which kinds of mobile
on products they purchase daily or
otherwise rarely — or never —
ads influence their decision to visit a
weekly.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
31
MAHMOOD NAQVI
SYED HASSAN
Direct: 416 939 9378
Direct: 647 832 7265
SALES REPRESENTATIVE
Direct: 416 918 1356
BROKER
MANSOOR NAQVI TEAM BENEFITS Zero Dollars Assignment Fee
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(Legal Administrative Fees Apply) (Value $5000)
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O V E R 1 M I L L I O N S Q . F T.
8
3 4 11
A new destination for dining, shopping, and entertainment is coming soon to Pickering. DLIVE (Durham Live) will include a massive casino, hotel, film studio, theatre, waterpark, big box retail, luxury stores, golf course, performance hall, and gourmet dining.
1.
Casino and Five Star Hotel
2.
Restaurant Plaza
3.
Cinema Entertainment Complex
4.
Fitness Centre and Spa
5.
Waterpark & Waterpark Hotel
6.
Landmark Office Building
7.
Performing Arts Centre
8.
Convention Centre
9.
Amphitheatre
DURHAM’S NEXT BIG DE STINATION
10. Film Studio 11. Office Buildings
Source: dlive.ca I All illustration is artist’s concept. E. & O.E.
104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com
Helping you is what we do.
Current
EXHIBITIONS & CONFERENCES Toronto Military Show Mississauga 01 Jun 2019
Etobicoke Olympium, Toronto, Canada
Toronto Military Show Mississauga is a platform to see medals, badges, insignia, antique muskets and pistols, military weaponry until 1945, inert ordnance, swords, daggers, bayonets, uniforms, field equipment, flying gear, helmets, Japanese samurai swords, and accessories, books, prints, war souvenirs, trench art, models soldiers, military toys and other related items.
BookFest Windsor 01 Jun 2019
Windsor, Canada
BookFest event is dedicated to education, understanding, and appreciation of the literary arts by providing performances of an artistic and literary nature in public places, senior citizens homes, performance areas, theatres, and educational institutions. We also provide seminars on topics relating to such performances.
Pride Winnipeg Festival 24 May - 02 Jun 2019
Winnipeg, Canada
Pride Winnipeg Festival is a multi-day celebration with many events for all segments of the diverse community all leading up to the main Pride Day celebrations including the Rally at the Legislative Building, Parade through Downtown, Festival at The Forks and Official Dance Party, the steps of the Manitoba Legislature for entertaining speakers and music to raise your spirits, incredible live entertainment, the PrideMart, and Queer Beer Beverage Tent and Liquor Mart Patio etc.
Fredericton Job Fair 03 Jun 2019
Crowne Plaza Fredericton-Lord Beaverbrook, Fredericton, Canada
Fredericton Job Fair provides the job seeking candidates with the opportunity to meet top employers and to interview for several positions during the course of the day and get hired in various companies and organizations.The Fredericton Job Fair connects hiring companies with job seekers (professional adults,newcomers, temporary/permanent foreign workers, skilled workers, landed immigrants andlocal & international students) from the greater Fredericton area including Oromocto, Hampton,Saint John, Sussex, Houlton, Saint Stephen, Saint Andrews, Plaster Rock, Salisbury,Presque Isle, ME, Moncton, Caribou, ME, Miramichi, Grand Falls, Lincoln.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
33
SMTA Ontario Chapter Expo & Tech Forum 05 Jun 2019
VentureLAB, Markham, Canada
SMTA Ontario Chapter Expo & Tech Forum will feature the globally leading provider of high precision cleaning products, services and training solutions in the electronics manufacturing and semiconductor industries, will be promoting the latest in pH neutral cleaning solutions at the SMTA Ontario Chapter Expo and Tech Forum.
Gartner Symposium ITxp 03-06 Jun 2019
Allstream Centre, Toronto, Canada
The Gartner Symposium ITxpo is the World’s Most Important Gathering of CIOs and Senior IT Executives. It will explore the strategic trends and technologies that are driving digital transformation and shaping the future of IT and business. Through a mix of Gartner analysts, industry experts, and cutting-edge solution providers, you’ll uncover innovative ways to approach challenges, make decisions with confidence and become an even more effective leader.
Western Manufacturing Technology Show (WMTS) 04-06 Jun 2019
Edmonton Expo Centre, Edmonton, Canada
"Providing the business opportunities" Western Manufacturing Technology Show (WMTS) is the illustration for manufacturers of products ranging from machine tools, welding equipment's, design engineering, and plant maintenance to process control and automation. This event is the major forum for manufacturing professionals to source machinery, equipment, supplies & services for all aspects of their operations
Halifax Spirit Expo 08 Jun 2019
Halifax Forum, Halifax, Canada
Halifax Spirit Expo features a display of the products such as fitness products, food and beverage products for a fit and healthy lifestyle, product sampling, and demonstrations etc.
Barrie Automotive Flea Market 06-09 Jun 2019
Barrie Automotive Flea Market, Oro-Medonte, Canada
The Barrie Automotive Flea Market offers everything from collectibles & classic cars to those hard to find car parts. If you can not find it here, you can not find it anywhere. It’s a Car Lovers Dream Car Sales Corral, Show & Shine and thousands of vendors. You won’t Believe Your Eyes. Bring your friends & family and stay in our convenient campground.
Guelph And District Multicultural Festival 07-09 Jun 2019
Riverside Park, Guelph, Canada
The Guelph & District Multicultural Festival is a free, three-day event held at Riverside Park in Guelph. Each year we welcome local craft vendors, performers and food vendors to share their passion for art, culture, and cuisine. Our Festival is 100% sponsored by local businesses and grants. Each year, we rely on the generous support from our community to keep our Festival alive and free to the public. This approach ensures that everyone who comes to the Festival can discover and share in the tastes, sights, and sounds of the city’s diverse population.
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MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
Retro Design & Antiques Fair 09 Jun 2019
Croatian Cultural Centre, Vancouver, Canada
"Exhibition for Mid-century Modernist decor, Vintage & estate jewelry, Pop culture classics, French country collectibles items" The Retro Design & Antiques Fair will display products like mid-century modernist decor, vintage & estate jewelry, pop culture classics , boho & shabby chic accents , french country collectibles, old dolls & toys, retro glam accessories , decorative art pottery and glass, art decor and art nouveau, space age design, paintings & prints, antiquarian books, advertising and memorabilia, and much more.
Kite Festival 09 Jun 2019
Chippewa Park, Thunder Bay, Canada
Kite Festival has been held annually since 1981. Along with kite workshops, demonstrations and activities, you will experience the flying skills of kite experts from renowned Kite Clubs. People of all ages will be impressed and inspired by their spectacular demonstrations of colourful high-flying kites.
Toronto Career Education and Settlement Immigrant Fair 10 Jun 2019
Metro Toronto Convention Centre, Toronto, Canada
Toronto Career Education and Settlement Immigrant Fair will showcase products like a small business, Education, leadership development and safety, College and Career Fair, international students language etc.
BC Seafood Expo 12-13 Jun 2019
Florence Filberg Centre, Courtenay, Canada
BC Seafood Expo, the countdown is on for one of the largest seafood industry trade events in the pacific northwest attracting suppliers, qualified domestic and international buyers, distributors, producers, industry leaders and government representatives to network, meet and grow the seafood.
Toronto Vintage Boat show 06 Jul 2019
Residence Inn by Marriott Gravenhurst Muskoka Wharf, Gravenhurst, Canada
Toronto Vintage Boat show focuses on a wide range of topics of interest to our members as well as carrying very helpful advertising by companies supplying goods and services which apply to antique and classic boats and boating etc.
Burlington Downtown Car Show 06 Jul 2019
Burlington City Hall, Burlington, Canada
"A celebration of the automobile. A wide selction of makes and models on display" The Burlington Downtown Car Show taking place on Brant Street in the heart of the city. Vehicles of all ages, classes and types will be on display. See the museum quality cars displayed at City Hall and take a walk on the red carpet to view the Super Cars on display on Elgin street. New for this year our Main stage and music will be located on the terrace of the Burlington Performing Arts Centre.
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Northern Lights Festival Boreal 04-07 Jul 2019
Bell Park, Sudbury, Canada
Northern Lights Festival Boreal features a weekend in the park, listening to music that touches your soul, and enjoying good food and drink with family and friends, A roots music festival that loves modern music, or a modern music festival that loves it's roots and more etc.
Cavendish Beach Music Festival 05-07 Jul 2019
Cavendish Beach Music Festival, Toronto, Canada
Cavendish Beach Music Festival features a variety of interactive song-writers circles, sampling sessions and food demos round out the vibrant side-stage experience, a General Admission Beer Gardens, LOTTO MAX Hayloft, Copper Moon Saloon, VIP SunRoof, Licensed VIP area, Corporate Suites, Food and Merchandise Vendors, and country-themed programming throughout the site etc.
Summer Festival 13 Jul 2019
SFU West Gym, Burnaby, Canada
Summer Festival, This event showcases products like Anime, pop culture, toys, video games, comic books, photography, cosplay and much more.
Enology & Viticulture Conference & TradeShow 15-17 Jul 2019
Penticton Trade and Convention Centre, Penticton, Canada
Enology & Viticulture Conference & TradeShow features a display of the products such as Enology, wine, business, wine technology and etc.
Timmins Job Fair 17 Jul 2019
Senator Hotel & Conference Centre, Timmins, Canada
Timmins Job Fair is the opportunity to meet face to face in sit-down interviews with decision makers from a wide range of nationally recognized companies. It welcomes any job seekers searching for job opportunities in different industries like Health Care, Mining, Engineering, Finance, Administration, Accounting, Collections, Advertising, Marketing, Media, Telecommunications, Technology, Oil, Tourism, and much more.
International Cyber Security and Intelligence Conference & Exhibition 16-18 Jul 2019
Ontario College of Management and Technology, Toronto, Canada
Announcing 2019 International Cyber Security and Intelligence Conference!!! A 3-day event that starts on 17th of July and ends on 19th of July, 2019 at the beautiful City of Toronto. This event provides rare opportunities for global experts in Cybersecurity, Intelligence, Counter-Terrorism, National Infrastructure, Industry, Cyber Operations research, Law enforcement, and Legal Practitioners to proffer unified ideas and best practices on cyber safety, attack prevention and secured cyber world. The event is a unique cyber security and intelligence conference that features high profile speakers from cybersecurity, privacy, intelligence, national critical infrastructure, and counter-terrorism.
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Grow Your Foodservice Business with Strategic Menu Modeling TOM COOK, KING-CASEY & MARK KUPERMAN Most convenience stores have made huge strides in foodser-
brand? For example, new U.S. menu-labeling requirements
vice but are uncertain of the "next step."
may create a need to develop lower calorie menu options.
Do you have a menu strategy? Be careful how you answer
Review technology: What technology do you need to positively
this question. Many QSR brands (even some of the really
impact quality, cost, speed and customer convenience?
smart ones) will quickly say, "Sure, we have a menu strategy." But, in fact, they don't. You don’t have a menu strategy unless
Consider operations: Operations are a key but often overlooked
you score 100 percent on this simple test:
factor. Staff? Delivery? Drive-thru? Do you know how to set
• Has each menu item been prioritized based on its impor-
up a production line?
tance to the brand? • Do you have a specific action plan for how each key menu
Conduct consumer research: Consumer research can help
item and/or category will contribute to the brand's business
determine your brand's "elasticity" with respect to its menu.
performance?
For example, a TURF (Total Unduplicated Reach and
• Do you have the details in place to actually execute the
Frequency) analysis can identify the relative interest and
plan?
purchase intent consumers would place on various menu
• Do you have specific goals and measures in place to
concepts and or specific menu items.
evaluate results? • Has the menu strategy been shared and understood
Creating a menu strategy is not about price: it’s about value. You
throughout the organization?
create your pricing and menu strategy based on your value
• Have all significant stakeholders bought into it?
equation (i.e., atmosphere, service, quality, etc.).
CREATING A MENU STRATEGY
Here’s a framework to follow:
Creating a menu strategy begins with doing your homework.
Understand how customers view your brand
A team approach is helpful here. First, review your current
• Value is determined by your customers. With that said, it’s
menu strategy and results, if you have one. This is your
important to see through customer data to understand what
starting point. Then, determine market needs. What's trending
customers value, what customers need and what they are
in foodservice overall and c-stores specifically
thinking while entering to your store. • Understand changes in your operational scores, such as
Understand the competition: That includes QSRs, fast-casual
cleanliness, order accuracy, wait time, staff friendliness, menu
and casual-dining restaurants and supermarkets, as well as
quality and variety, and overall impression of the restaurant.
other c-stores.
Lower scores may indicate an out-of-balance equation with prices not reflecting the amount of service or the quality
Identify economic factors: What is the current economic
customers receive in exchange.
climate? What’s the outlook for the next two to three years?
• Customers are not interested in how much the cost of
Develop a pricing strategy accordingly.
chicken rose this month. If the value remains the same, so should the item's price (unless the item is showing signs of
Understand regulations: What legislation will impact your W W W. M B E F O RYOU. C O M
pricing opportunities based on elasticity to price and margin). MBE BUSINESS MAGAZINE JUNE / JULY 2019
37
Understand how customers use your brand
2. Identify/prioritize your food platforms: Are beverage sales
• What customers say or think they prefer is not always
more important than sandwiches? Are sides more important
reflected in their purchasing behaviors. It is important for the
than desserts?
brand to keep track of purchasing behaviors and their evolution through menu changes.
3. Identify/prioritize "key opportunities." Provide a specific
• Is your brand geared toward all-day snacking and coffee
tactical example of how you will accomplish a stated business
drinkers or is it more geared toward a specific meal period or
objective. Examples might include: establish a new range of
type of purchase?
beverage sizes to increase beverage sales; develop a snack menu to increase afternoon sales; or develop a "large-com-
It's important to recognize that not all stores are created
bo" offering to grow average check.
equal. To maximize profits and minimize traffic erosion simultaneously, you need to determine brand usage on a
4. Leverage critical success factors: This includes the menu
store-by-store basis. Customers may use and view your
strengths, characteristics and signature products that
brand in different ways throughout your system.
differentiate your brand from the competition.
It is suggested to divide your stores into groups based on
5. Understand critical weaknesses: Your menu strategy helps
similar usage to help increase operational efficiency and
you circumvent or correct them.
enhance each store’s customer experiences. In return, this will generate greater customer spend and frequency. Also,
6. Identify threats and risks: An example might be a competitor
update the offering and menu strategy based on what your
with similar or better products and menu offerings. A sound
customers perceive as best practices in each store group.
menu strategy recognizes and deals with threats.
KEY ELEMENTS OF A MENU STRATEGY
It's not uncommon in an organization to have individuals with
Once you've done your homework, you’re ready to create
their own ideas about what importance should be given to
your c-store's menu strategy by following these six steps:
different menu items. With a published strategy in place, these conflicting priorities can be intense and counterproduc-
1. Establish business objectives: Examples might include:
tive. A menu strategy shared and understood across the
increase beverage incidence to grow profitability, or increase
organization trumps any individual’s opinion towards success.
sales between the lunch and dinner daypart. Prioritize your objectives and establish specific targets and metrics for each.
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MBE BUSINESS MAGAZINE JUNE / JULY 2019
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Retail Merchant Association /MBBP Members
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ESS 20160620
How C-stores Can Ward Off the Infiltration of Amazon TAMMY MASTROBERTE Convenience Store News.
Debuting its cashierless store concept in December 2016,
at most of the assortment they offer, it’s grab-and-go and
Amazon entered the convenience space with Amazon Go.
prepackaged items,” he noted.
Now, with 10 locations open in Seattle, Chicago and San Francisco, the e-commerce giant is looking to possibly open
Even those not in direct competition with Amazon Go in terms
as many as 3,000 Amazon Go locations over the next few
of location should be paying attention to what the company is
years, with as many as 50 locations in major metropolitan
doing in the space and understand it will still have an effect
areas by the end of 2019, according to recent news reports.
on them and their stores. Amazon is already offering two-hour delivery in big cities for e-commerce orders and free delivery
What does this mean for convenience stores? Should c-store
to customer vehicles in 37 cities.
operators be concerned about this affecting their own stores and sales?
“Change is coming, and it’s coming fast,” said Kevin Struthers, senior consultant at W. Capra Consulting Group, based in
The short answer is “yes.”
Chicago. “When you look at what Amazon is accomplishing, it doesn’t paint a pretty picture for the c-store industry. Don’t
“Right now, it’s not an immediate problem, but if they can
mock this. Study this and become a student of it. To defend
accomplish opening 3,000 stores in the next couple of years,
yourself, you have to learn. You can’t defend yourself until you
that is definitely something to worry about,” Kimberly Otocki,
know what they are doing.”
c-store content marketing specialist at Paytronix, a provider of loyalty and customer engagement solutions for restaurants,
How to Compete
retail chains and convenience stores, based in Newton,
Despite its deep pockets and innovative technology, there are
Mass., told Convenience Store News.
things Amazon and Amazon Go can’t offer that c-stores can — and these advantages should be highlighted and celebrat-
Since the Amazon Go concept is going after foot traffic in
ed. They include community, unique loyalty and rewards
urban areas, highway and local neighborhood stores won’t
programs, and the employee/customer connection.
necessarily be in direct competition — but those with locations in urban, walk-up neighborhoods could find one
“C-stores are part of the local community and connect more
opening in their area down the line.
with the local customers than Amazon Go,” Otocki of Paytronix pointed out. “They can partner with local businesses to
“The stores are in densely populated, urban markets and the
provide more offerings, which is a great way for them to
traffic drawn into the stores is foot traffic from pedestrians
remain a big part of their communities.”
walking by or in close proximity on their way to work,” said David Bishop, partner at consultancy Brick Meets Click,
Additionally, Amazon Go offers prepacked, commissary-deliv-
based in Barrington, Ill. He believes the Amazon Go stores
ered and pre-portioned food products, which is their way of
are “absolutely a threat” to the c-store industry.
delivering fresh food. Conversely, c-stores with robust
“For c-stores, it targets the on-the-go shopper and if you look
foodservice programs can stand out by focusing on the
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quality and freshness of their made-to-order items and other
relevant offers and more, a c-store will be in a better place to
unique foodservice offerings, said Bishop. This also includes
compete.”
hot and cold dispensed beverages, which Amazon Go stores
Technology is another area where Amazon and Amazon Go
don’t currently offer.
excels, using cameras and shelf sensors, along with an app, to offer a frictionless shopping experience with no need to
While c-stores should definitely find ways to differentiate
checkout with a cashier. While some c-stores are offering
themselves from Amazon Go, there are some aspects of both
self-checkout options, there are other ways they can utilize
Amazon as a company and Amazon Go that should be
technology to create “an experience” in their stores.
studied and applied throughout the convenience channel. “C-stores have to get their mind around digitally interacting One of these is Amazon’s use of data, which is an advantage
with customers. Amazon is already there because they
it gained from starting online and growing its Amazon Prime
started off in e-commerce,” Struthers said. “Look at how to
loyalty program. The company knows who is buying what and
digitally engage because this is where the sticky relationship
where they are located, and can tailor assortments and
comes from — to draw them in and engage them to visit the
testing of products accordingly.
store.”
“Loyalty programs are a great way to get customers identified, but this can also be done through mobile payment and tokenization of credit cards, as well as phone SMS and email programs,” Otocki said. “If you can get the data on your customers like Amazon does and then harness it through
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Horoscope for JUNE- JULY 19 GEMINI - CANCER GEMINI The horoscope for Gemini is an interesting one, because you never know what to expect from these
means they can instantly see what
horoscope characteristic for Gemini
people are like and can reflect those
is their cleverness. When you're
characteristics themselves.
playing a game with this sign, you'll be treated to clever and sophisticated
Gemini are extremely impulsive and
ways of questions being answered.
rarely do they think things through. A
They are very witty and are often
horoscope characteristic for them is
how that adaption will turn out.
entertainers and comedians. They will
impulsive because if something
keep the crowds laughing all night
sounds good to them, then they're
The Strengths of Gemini
with their humor and energy.
likely just going to do it. Rarely do
clever folks. They can adapt to almost any situation, but they're so indecisive and devious that you never know
A very noticeable horoscope personality for Gemini is their energy. These are indeed very energetic people who are always ready to take the day by storm. They are often very physically active, and we often see them as
they spend any time soul searching The Weaknesses of Gemini
to decide what the right decision is.
The biggest negative horoscope
Their lives are often the result of
personality for Gemini is their
which way the wind was blowing on a
superficiality. While it can be great
particular day.
that they're so adaptable, it can also translate to them simply not be real.
Indeed, they are very restless and
They often only share a part of
they want constant change in their
themselves with people they meet -
lives. Their horoscope personality for
gable.
and usually this is whatever part
Gemini gets quite bored if they see
they've deemed the person wants to
the same things day in and day out.
They're also quite clever, and one of
see. They are master apers, which
They want adventure, they want
fitness instructors or professional athletes, but their energy is also emotional. They are virtually indefati-
42
the most positive examples of a
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
excitement - and they likely don't want
Cancer is the fact that when they get
it with the same people every day.
Some loyal signs are loyal when it's
close to people, they tend to want
While they can be good partners,
convenient, but a horoscope personali-
them around at all times. They simply
many Gemini will never truly settle
ty for Cancer proves they're also very
can't understand why their new love
down because they want change on a
dependable. This is a sign that's going
interest doesn't want to see them
daily basis.
to do what they say they're going to
every night, or why a friend doesn't
do. Their loyalty knows no bounds,
want to become best friends immedi-
and they can be counted on. They
ately.
CANCER A horoscope for Cancer will show that
make great employees because you
these adaptive and responsive folks
know they'll show up for work on time,
When things don't go their way, a
are some of the most caring and
every time, and they'll be loyal to the
Cancer can be quite self-pitying. They
sweet people around. However, one
company.
can frequently let this horoscope
thing that's quickly apparent about
personality for Cancer get the best of
these signs is that they are a mass of
Weaknesses of Cancer
them and become quite self-ab-
contradictions. Wherever you see a
The positive horoscope personality for
sorbed. When they've been slighted,
strength in a horoscope for Cancer,
Cancer certainly paints a lovely
the world is out to get them and they
you're likely to see a weakness
picture, but they can be as bad as
can't think of anything else. This can
reflected.
they are good. One of the biggest
be frustrating for people in their lives
issues is their moodiness. They are
who have their own issues to deal
The Strengths of Cancer
such empathetic creatures that when
with, because the Cancer often things
Those in search of a loyal friend or
they begin to feel something deeply, it
that their lives and their problems are
partner will do well to choose a
takes over their entire being. They can
more important than the lives of
cancer. This horoscope characteristic
frequently change from enthusiastical-
everyone else.
for Cancer makes them excellent
ly happy to so sad they can't get out of
allies in any situation, whether it's a
bed.
team mate, a co-worker or a romantic partner. They are there for the people
They're also quite clingy at times. One
they love, and they love those people
of the most aggravating examples of a
very deeply.
negative horoscope characteristic for
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Save on Energy: Ten Tips to Save on Electricity IMTIAZ KERMAL e-shipper We all know why we should save
for foodservice operators looking to
how much your power costs, but also
electricity: to lower our energy costs,
reduce their energy use. Well worth
how much power you use. When you
help reduce harmful emissions and
exploring, the site offers concrete
know how and when you use power,
improve our operating performance.
advice and inspirational examples of
you can plan your strategy. Time of
Unfortunately, it can be difficult to find
how businesses like yours can
use is also important: shifting
the time to research and choose from
benefit from energy efficient practices
non-urgent tasks to off-peak hours
the most energy-efficient options, not
and upgrades.
can provide immediate results.
Saving on energy doesn’t have to be dramatic: it can be incremental and part of your daily routine.
2. Switch from regular light bulbs to LED
to mention find room in the budget. The Save on Energy efficiency programs, offered by the Independent Electricity Systems Operator in
From decoding your power bill to suggestions for seasonal holiday
Small reductions can add up to savings in both cost and power use, which is good for you, your bottom line and the envisronment.
bulbs in fridges, stoves and hot food holding units and can be switched to LED.
(https://saveonenergy.ca/) has many
1. Study your current electricity use
3. Keep light fixtures clean and free of dust
excellent suggestions and resources
Examine your bills to learn not just
Install dimmer switches on fixtures,
savings, the Save on Energy website
44
power than regular incandescent bulbs, and last much longer. Even
conjunction with local hydro companies, can help.
LED bulbs use up to 75 per cent less
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
and timers to automatically shut off
program provided by Save on Energy
unwelcoming, but keeping the cool
lights in rooms that aren’t being used.
can provide financial incentives to
inside during the summer and outside
Take advantage of natural light
improve and fine-tune your system.
during the winter is a simple and easy way to lighten the HVAC load. If you
wherever possible. Remember, every small step helps.
7. Frozen food no longer needs to be stowed at -18 degrees Celsius or lower
need to retrofit from residential-style
4. Check out the Small Business Lighting program through Save on Energy
A recent study proved that storing
set up, the Save on Energy Heating
frozen food at -15 degrees Celsius
and Cooling program might be able to
This program provides assistance with
had no impact on food safety or
help.
assessment, installation, and financial
quality. That three degree difference
incentives towards your energy-effi-
can add up to substantial energy
cient lighting upgrades.
savings.
5. Refrigeration efficiency
8. Keep up with regular maintenance
meet strict technical specifications for
Refrigeration can be one of the largest
Ventilation and space cooling is of
energy performance and are the best
single consumers of energy in
major concern to foodservice opera-
energy performers on the market.
foodservice, accounting for up to 40
tors. Balancing the needs of comfort
They can help you save energy
per cent of electricity use. Efficiency is
and cooking can be tricky. A cooler
without compromising performance in
key when it comes to reducing costs
ambient temperature makes refrigera-
any way.
and energy. Keep coils and fans clean
tion more efficient, which can be
and dust-free, and ensure they’re kept
challenging during the hot summer
Make your changes and upgrades
away from heat and direct sunlight.
months. Doors and windows that are
part of your story. Not only will you
The lower the ambient temperature
properly caulked and sealed waste
save both energy and money, but you
near the motors, the less power they’ll
less energy. Awnings, blinds and
will also connect with customers who
need to use.
tinted window coverings can also help
want to support environmentally
reduce indoor temperatures.
responsible and sustainable business
HVAC to a more efficient commercial
10. Look for ENERGY STAR® certification Appliances ENERGY STAR® certified products
6. Add plastic strip curtains and automatic door closers to walk-in units
9. Close your front doors
The Small Business Refrigeration
It may seem counter-intuitive or
W W W. M B E F O RYOU. C O M
practices.
MBE BUSINESS MAGAZINE JUNE / JULY 2019
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E-Commerce
Sprouting Reasons to Stock Plant-Based Foods & Beverages Renée M. Covino Plant protein isn’t just for vegetarians
Gravitation toward plant-based diets
lessitarian, meaning they’ve cut back
and vegans anymore.
in general, along with interest in
on their consumption of
vegan, vegetarian and flexitarian
animal-based foods and beverages,”
From plant-based meat and dairy
lifestyles and concerns over animal
said David Sprinkle, research director
alternatives, to energy bars and
welfare, are contributing factors.
for Packaged Facts. “It is this group
beverages boasting plant protein, the
that is most responsible for the
“plant power” trend is growing among
Four in 10 U.S. consumers increased
significant and ongoing shift from
consumers at-large, which means the
their consumption of meat substi-
dairy milk to plant-based milk.”
trend is growing among convenience
tutes/alternatives during 2017,
store shoppers.
according to market researcher The
There’s Much to Milk
NPD Group. And plant-based dairy
In recent years, the plant-based dairy
Do you have a “green” merchandising
alternatives are expected to comprise
beverage alternatives category has
thumb?
40 percent of the total dairy/dairy
expanded beyond nut- and
alternatives market by 2021, reports
legume-based milk alternatives like
If not, here are some reasons why
market research firm Packaged
soy, rice, coconut and almond. The
you should start cultivating one:
Facts.
category now includes options made from cashews, hazelnuts, macadamia
Plant-Based Innovation Is Flourishing
“Vegetarians and vegans together
nuts, peanuts, pecans and tiger nuts.
Growing consumer interest in health,
account for less than 15 percent of all
Additionally, there are non-dairy milks
sustainability and ethics is propelling
consumers and their numbers do not
being offered that are sourced from
plant-derived ingredients and
grow very rapidly, but a growing
bananas, cassava, oats, potatoes
products into high popularity,
number of consumers identify
and more.
according to Innova Market Insights.
themselves as flexitarian and
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MBE BUSINESS MAGAZINE JUNE / JULY 2019
47
And the innovation is far from over. Looking ahead, Packaged Facts expects several other new and novel non-dairy milks to find a wider audience, including barley milk, flax milk, hemp milk, pea milk and quinoa milk.
Convenience Is Playing a Role In-home consumption of plant-based proteins has grown by 24 percent since 2015, according to NPD. The heaviest users of plant-based foods are more convenience-oriented than others, the global information company found. Other attributes of the heaviest users include: • Those who are more likely to be on a diet; • Consumers who have a medical condition; • Consumers who tend to think of food as fuel; and • Those who are less confident in their cooking skills.
Gone From Niche to Mainstream “The plant-based foods industry has gone from being a relatively niche market to fully mainstream,” said Michele Simon, executive director of the Plant Based Foods Association (PBFA), which represents plant-based food companies. 2018 marked the second year that PBFA released Nielsen retail sales data. In July, the trade association that represents 114 of the nation’s leading plant-based food companies released new data showing robust sales in the plant-based foods industry, with dollar sales growth of 20 percent over the last year and sales now topping $3.3 billion. Comparatively, overall food sales growth is around just 2 percent. “The new data confirms what we are hearing and seeing every day from our members: sales are up, investment is increasing and new jobs are being created in the plant-based foods industry,” said Simon.
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29.
Legal Services
30.
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
SPUD launches delivery for small food businesses New platform lets local food brands and grocers sell online Rebecca Harris Sustainable Produce Urban Delivery
warehouse, Food-X Urban Delivery,
online,” says Peter van Stolk, CEO at
(SPUD) has launched Be Fresh
to consolidate orders and deliver to
SPUD.ca. “Food X allows us to work
Marketplace, a digital platform for
customers. The 74,000 square feet
with a large retailer like Walmart, but
local food shops, artisanal brands
facility opened in Burnaby, B.C. last
it also has the ability to work with
and small, independent grocers. The
year, with Walmart Canada coming
small retailers in an online market-
service is currently available in
on board to offer delivery through
place.”
Calgary (where a test recently took
Food-X to customers in Metro
place) and Vancouver.
Vancouver.
Van Stolk also says the consolidation aspect of Be Fresh Marketplace is
Be Fresh Marketplace allows local
“It’s important to support small
key. “If you look at Foodora, for
sellers to set up an online store. The
retailers and small, independent
example, Foodora can’t deliver five
Marketplace uses SPUD’s proprietary
vendors in this digital age because
restaurant at once in one order. You
fresh food delivery platform and
they don’t have the means to go
get five at different times. We’ve
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
51
actually changed that, and that’s what we think customers want.” Customers can hop between various local shops in the Marketplace as well as SPUD.ca, which sells local and organic produce. The difference between the two platforms is that Marketplace retailers and brands essentially create and control their own online shop. “They put products that they want to on the site, so it’s not necessarily that we are selecting it for them, that’s giving them the power, just like any marketplace.” says Van Stolk. SPUD charges vendors a small setup fee, a monthly fee based on the number of items in the brand’s marketplace, and a commission, which, says van Stolk, is a similar model to existing services in Canada such as Etsy and Shopify. The local shops currently signed up in Vancouver are Les Amis du Fromage, Terra Breads, Uprising Breads Bakery, Siegel’s Bagels and Studio Full Bloom, a boutique flower and plant shop. In Calgary, there are four businesses on board: Italian Centre Shop, Made By Marcus Ice Cream, gelato company Fiasco and Empire Provisions, an artisanal bakery and charcuterie. Van Stolk is aiming to team up with 500 businesses between the two cities by the end of this year, and eventually expand into different markets.
52
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
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53
Tomorrow’s shopper
Five consumer trends that will shape grocery in the future, and how retailers can respond to these shifts today REBECCA HARRIS The grocery store of the future will look a lot different than it
point where you can imagine your home assistant making a
does today. Here’s a look at the big trends predicted to
shopping list for you,” says BDO Canada’s Matusiak.
influence future grocery shoppers, along with strategies that can help retailers to future-proof their businesses.
Consumers also want convenience on the food front, which will continue to be a focus for retailers. “As lifestyles become
1 THEY’LL WANT AN EXPERIENCE
increasingly hurried, CPG manufacturers and retailers have
With more consumers shopping online, grocery retailers will
an opportunity to reach consumers who are increasingly
need to give customers a compelling reason to shop in-store.
looking for fast and easy solutions,” says Isabel Morales,
“If you want them to invest their time in a shopping experi-
consumer insights manager at Nielsen. “These may include
ence, it’d better be an experience,” says Eric Matusiak,
anything from easy-to-prepare meal kits, grab-and-go
partner, IT solutions & national retail leader at BDO Canada.
snacking solutions or ready-to-serve meal solutions”
“Otherwise, they can just click and have it show up at their door.”
3 TECH WILL INFLUENCE THEIR SHOPPING TRIPS Whether it’s in-store or online, technology is going to make
The “grocerant” trend will also continue to proliferate. Mike
shopping much more seamless. Even though in some
Lee, founder of futurist food lab The Future Market, gives the
respects it feels kind of seamless today, it will essentially be a
example of Whole Foods, which is adding wine bars and
more accelerated version of what we’re already starting to
sports bars to some locations, complete with televisions and
experience.
a range of food options. Rather than being a place to grab a quick bite when you’re shopping, “they’re trying to turn it into
And while it’s easy to get excited about shiny new things, one
a place where people can come, watch a game, and get a
important consideration for retailers is the human factor.
beer and a pizza,” says Lee.
“People still have to use these technologies, so people are actually the toughest part of technology change,” says
It’s also important for retailers to go even deeper into data
Matusiak. There’s getting your own staff used to a particular
collection and analysis. “That will enable retailers to under-
technology and how it works, then there are customers
stand their shoppers better than ever before,” says IGD’s
themselves. As much as we like to feel like we’re in a world of
Pickard. “Data has been the heart of the industry for a long
constant change, some people’s habits don’t change that
time, but as we get more data about shoppers, it will be an
quickly.
important part of improving the shopping experience.”
4 THEY’LL BE FOCUSED ON THEIR HEALTH 2 THEY’LL WANT SPEED & CONVENIENCE
While the health trend has been going strong for years,
Busy consumers won’t need every trip to the supermarket to
there’s a coming shift towards eating healthy not only to feel
be an adventure: there’s still the need for speed and conveni-
better physically, but also for emotional and mental health.
ence. Much of this will be enabled by technology.
Consumers will seek a balance between all three areas. We
In the future, retailers will also leverage technology to
will start to see more products that support mental wellness,
automate both in-store and online purchases. “This is
help people get the energy they need, and help manage the
somewhat related to speed, but it’s also related to the hassle
stress around day-to-day activities.
factor. More routine things are going to get automated, to the
54
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
The key strategy for grocers will be to optimize their product
of sustainability is rising and it’s touching every corner of the
portfolio across these areas, says Bowden. “They can
world.
demonstrate that they are connected to the physical and emotional side of what wellness now means to consumers.”
Grocers will need to ramp up their efforts to reduce waste and communicate their efforts to customers. “Consumers will
In addition to the right product mix, grocers can offer personal-
patron the types of businesses where they know that there is
ized services to help people live healthier lifestyles. IGD’s
a focus on minimizing food waste,” says The Hartman
Pickard points to U.K. grocer Tesco, which partnered with
Group’s Bowden.
Spoon Guru, a food tech platform, to help customers with specific diets and food preferences quickly find relevant food
Morales says the more companies embrace sustainability, the
choices.
more they will change the product and retail landscape. Consumers are constantly reacting to and evolving in this
And Netherlands grocery retailer Albert Heijn launched My
space, and growing more sophisticated. To stay relevant,
Nutritional Value, which is an online service that gives
companies will need to ensure they are putting consumer
customers the nutritional values of products they have
needs at the center and doubling down on their marketing
purchased and recommends products for specific health and
and execution strategies.
dietary needs. Retailers are tailoring the shopper journey based on the nutritional requirements of the shopper.
5 THEY’LL BE MORE ENVIRONMENTALLY CONSCIOUS As environmental issues continue to get attention, tomorrow’s shoppers will be very serious about eating green. A new era W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
55
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W W W. M B E F O RYOU. C O M
Top 3 challenges to overcome when implementing self-scanning CARL VON SYDOW
The brick-and-mortar retail industry is undergoing seismic
basket sizes and, on average, a 10 percent increase in overall
shifts driven by digital enablement and intense online
revenues since deploying hand-held self-scanning solutions.
competition. As part of a larger trend to offer consumers more
The ROI for self-scanning projects typically is achieved within
convenience and more control as they shop — and also to
18 to 24 months. Shoppers who use self-scanning are more
counter Amazon’s cashier less stores — retailers are
likely to buy extra items when they’re alerted via hand
increasingly adopting self-scanning checkout solutions in their
scanner that an item is on sale. Moreover, recommendations
stores. Not surprisingly, the expected annual growth rate for
can be made in real time, like “This wine goes well with your
self-scanning software tops 14 percent, according to research
meat, and is on sale right now.”
agency VDC.
Adoption rates One of the reasons that self-scanning is gaining popularity
In areas where self-scanning was introduced 10 to 20 years
fast is that it reduces the length of checkout lines and
ago, we see a substantial share of consumers using it. In
checkout times. Any retailer knows that long checkout times
countries like Sweden, Switzerland, Belgium and the Nether-
are a deal-breaker. Forrester (2018) found that checkout (the
lands, self-scanning is broadly adopted, with up to 35 percent
line length and experience) is, after location and price, the
of consumers having used hand-held self-scanners to
most important factor to prompt consumers to head
purchase products as they shop (Nielsen, 2017).
somewhere else for groceries if it takes too long. In fact, 18 percent claim that they’d rather shop elsewhere if length of
U.S. grocers are quickly ramping up self-scanning capabili-
lines and checkout time would be shorter.
ties, moving from 8.5 percent availability in 2017 to 24.3 percent in 2018 (Progressive Grocer’s 85th Annual Report).
Benefits of self-scanning
Here in Canada, grocery giant Loblaw launched its
Consumers perceive self-scanning as a way to save consider-
phone-based “shop and scan” offering at five Loblaws
able amounts of time, especially when checking out. It allows
locations and three Real Canadian Superstores in the
them to touch an item only once as they “scan, bag and go.”
Greater Toronto Area in November.
Shoppers can scan their own items in store using a dedicated scanning device or their smartphone (“bring your own device,”
Challenges of self-scanning
or BYOD), bag their items while shopping, pay at a designat-
As a proven solution for more than two decades, the real
ed area, and leave the store without any cashier involvement.
challenges of self-scanning are no longer in the hardware
This improves the consumer experience, makes everyday
and software solutions. Rather, they’re in adoption by the
shopping a more innovative experience and provides retailers
consumer. The successful adoption of new ways to shop is
with the tools to establish a “store for one” using personalized
dependent on overcoming three primary challenges:
interactions — visible on the hand scanner — while shopping.
1. Selling the concept. Consumers and staff need time to Self-scanning not only improves the consumer experience, it
experiment and learn about new shopping processes, with
also improves bottom-line results for retailers. According to a
technology simply acting as the vehicle to get the process
VDC Research, European retailers have observed greater
accomplished. As any psychologist can tell you, learning new
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
57
habits is a task not to be underestimated. Ease of use is
explaining that a first-time user is always checked. With the
crucial, as is a crisp and clear explanation of how to use it,
right mathematical algorithms and business knowledge in
and sufficient staff in the trial period to help consumers who
place, random checks can be reduced to an absolute
may get stuck somewhere in the checkout process.
minimum. Various self-scanning projects show that — if properly implemented, communicated and executed — the
2. Visibility and availability. It’s not only the devices themselves
effect on shrinkage is marginal.
that are required; a lot of services supporting the devices are needed, such as multiple bag racks, cart brackets and
The winners in retail will be the ones that smartly innovate
dedicated pay stations. There should also be a surplus of
their stores to let shoppers conduct their journeys how they
devices clearly visible at the entry, and a surplus of brackets
want. Self-scanning may be just the innovation needed to
at the exit. Retailers should think about how to support items
achieve this goal.
that need to be scanned efficiently: for example, how to enable self-scanning for fresh produce or any other non-barcoded items priced by weight. This often requires a new store process with weighing sales and barcode printers in the store to be set up in advance. Retailers must also think about how to enable loyalty programs and special discounted items for self-scanning shoppers.
ARROW MOVING VANLINE LTD. 3.6838 647.89223.6838s 647. wmoveorm arro gmail.c @
2013
3. Consumer acceptance of security measures. Customers have to accept that they’ll be monitored and sometimes exposed to security checks, such as a partial re-scan by a staff member. This can be softened by not “incriminating” them upfront, but rather by helping them scan items properly, and clearly
58
MBE BUSINESS MAGAZINE JUNE / JULY 2019
M. Dislief: 647-823-6838, arrowmovers2013@gmail.com
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W W W. M B E F O RYOU. C O M
Circle K Rebranding Efforts Near 5,000 Stores Across North America MELISSA KRESS
LAVAL, Quebec — More than three years after launching its
what we want to become and the journey we are on."
new global Circle K brand, Alimentation Couche-Tard Inc. has brought the new banner to more than 6,800 convenience
Looking specifically at the c-stores the company acquired
stores around the world.
from CST Brands Inc., Couche-Tard "saw positive momentum in the regions where the former CST locations have been
In North America alone, more than 4,900 locations now carry
rebranded and that certainly shows the strength of the Circle
the new brand and in Europe, the number of newly rebranded
K brand and the Couche-Tard programs and operations and
sites top 1,900, according to Couche-Tard President and
their ability to drive sales and traffic," he explained.
CEO Brian Hannasch. Couche-Tard is also rolling out a newly designed Circle K "In Ireland, our last remaining market in Europe, we rebrand-
layout to nearly 50 locations in Europe this fiscal year. Its
ed nearly 300 locations and are progressing nicely on the
target is to have more than 90 open by the end of the year.
plan to have 360 completed by the end of this fiscal year," Hannasch said during the company's third-quarter fiscal year
"These are newly remodeled stores and are a big step up in
2019 earnings call.
terms of the look and feel of the offers. They feature wide aisles, inviting dĂŠcor, attractive lighting and provide new
Turning to the United States, roughly 120 sites have been
customer experiences to grow traffic and basket size,"
rebranded in the retailer's Arizona Business Unit this fiscal
Hannasch said.
year and the goal is to reach more than 200 by the end of the fiscal year. In the Rocky Mountain Business Unit,
"In many of these locations, we also have our food-to-go offer.
Couche-Tard has rebranded 240 locations with a target of
Our prepared on-site sandwiches are particularly popular with
finishing 300 sites by the end of the year.
the customers," he added.
"Texas is moving forward to meeting its goal of 400, so we
Circle K Fuel
are making some great progress inside that CST network,"
As part of its global rebranding initiative, the retailer
Hannasch noted.
introduced Top Tier Circle K fuel in April 2018, beginning in Florida, as Convenience Store News previously reported. The
The chief executive also reported that the trends in these
number of Circle K Fuel locations has grown from the first 20
newly rebranded stores are strong and lifting results across
to now nearly an additional 250 locations across North
the company's divisions.
America as of the third quarter.
"The key learning is: I should have done it a decade ago.
The expansion, according to Hannasch, is part of the
There are just a lot of wins in this space," Hannasch said. "I
company's journey "to provide an easier customer experience
will start with culture. That's what I have always said was our
both at the fuel forecourt and inside our stores."
secret sauce. Having one brand gives us a platform to communicate across 135,000 employees what we stand for, W W W. M B E F O RYOU. C O M
In the third quarter, the company brought the Circle K Fuel MBE BUSINESS MAGAZINE JUNE / JULY 2019
59
brand to its Heartland Business Unit at more than 120 new
covering all 10 provinces. In addition, through CrossAmerica
sites in Missouri and Illinois. In Europe, the conversion is
Partners LP, Couche-Tard supplies road transportation fuel
"basically completed" at Couche-Tard's former Statoil Fuel &
under various brands to approximately 1,300 locations in the
Retail ASA sites, all the former Topaz locations in Ireland, as
United States.
well its former Shell locations in Europe. In Europe, Couche-Tard operates a broad retail network By the end of fiscal 2019, approximately 1,000 sites in the
across Scandinavia, Ireland, Poland, the Baltics and Russia
Midwest, Rocky Mountain, Southwest, Gulf Coast and
through 10 business units. As of Feb. 3, its European network
Ontario Business Units will get the fuel brand, according to
comprised 2,709 stores, the majority of which offer fuel and
Hannasch, adding that the company is more than halfway
convenience products, while the others are unmanned
toward that goal.
automated fuel stations that only offer road transportation fuel.
"Unifying the Circle K brand inside our stores and on our fuel islands is improving the customer experience and making our
In addition, under licensing agreements, more than 2,100
customers' lives just a little bit easier every day," the CEO
stores are operated under the Circle K banner in 14 other
remarked.
countries.
Alimentation Couche-Tard is based in Laval. As of Feb. 3, its network comprised 9,933 convenience stores throughout North America, including 8,662 stores with fuel. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and four in Canada
60
MBE BUSINESS MAGAZINE JUNE / JULY 2019
W W W. M B E F O RYOU. C O M
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61
Dollarama watching prices as it looks to grow foot traffic The Canadian Press Dollarama Inc. is closely monitoring
“When you take a business from a
the end of the day, in bricks and
prices in its stores as it looks to boost
pure $1 store, and you evolve over
mortar, that’s the bread and butter.”
foot traffic and generate growth in an
the years to multi-price points, while
increasingly competitive retail
being very successful in doing so,
The attention on prices come as the
environment.
you’ll learn things,” he said.
retail sector is in a very competitive retail environment with rising operat-
The company is focusing its
The company is also constantly
ing costs, noted RBC Dominion
lower-priced items to generate that
assessing prices on merchandise,
Securities analyst Irene Nattel.
traffic after putting too much empha-
with item prices assessed at least
sis on higher priced items up to $4,
every three weeks during restocking,
She said the company delivered
said CEO Neil Rossy on a confer-
said Rossy.
“solid” results despite the challenges.
He said the rebalance of price levels
Canaccord Genuity analyst Derek
“I think you know quite honestly, that
and items would help drive sales
Dley, however, downgraded his rating
we did lose sight of it, on making sure
going forward.
on the company from buy to hold and
ence call.
we had all the traffic drivers needed to balance our higher price points.”
62
MBE BUSINESS MAGAZINE JUNE / JULY 2019
lowered his price target after the “We have to refocus on traffic
company released lower than
generating and unit sales, because at
expected growth expectations for W W W. M B E F O RYOU. C O M
fiscal 2020. The company said it expected same-store sales growth of 2.5% to 3.5% for the year, which is below its historical average same-stores sales growth target of 4% to 5%. “In our view, the next few quarters are likely to represent a ‘show-me-story’ to many investors and as a result we are comfortable moving to the sidelines for the time being, as we await a more positive pricing environment and same-store sales acceleration.” Sales for the fourth quarter totalled $1.06 billion, up from $938.1 million, while comparable store sales grew 2.6%. Analysts on average had expected a profit of 55 cents per share and revenue of $1.07 billion, according to Thomson Reuters Eikon. In its outlook for the coming year, Dollarama said it expected to add 60 to 70 new stores as part of its goal of having 1,700 stores by 2027. The company also launched its online store in January, where it has about a thousand items for sale in bulk only. Rossy said it would take some time for the online sales to have an overall impact, but that it would fill a customer need. “Small businesses will find it more interesting to buy their stationary there, or what have you, and people having parties or conferences or whatever it is, will use it because it’s a practical way to get the best price.”
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
63
Federal carbon tax could send N.B. motorists across borders for gas, expert says THE CANADIAN PRESS FREDERICTON—New Brunswick
Gas prices rose 4.42 cents per litre
gas prices jumped by more than four
plus HST. Diesel jumped 5.37 cents
cents a litre recently, with one expert
per litre, and home heating fuel
Carol Montreuil of the Canadian
predicting the federal carbon tax
jumped 5.37 cents per litre.
Fuels Association said the patchwork
could push motorists across the
Atlantic Canada.”
system of carbon pricing plans
province’s borders looking for
The New Brunswick government said
across the country is especially
cheaper gas.
P.E.I. is paying just a penny more per
pronounced in the Atlantic region
litre of gas in carbon tax, and it’s less
given the relatively low increases in
New Brunswick is among four
than half that in Newfoundland and
the provinces that neighbour New
provinces that refused to impose their
Labrador. Nova Scotia is also
Brunswick.
own emissions pricing, so Ottawa
estimated to face an extra penny per
imposed a tax.
litre.
New Brunswick Premier Blaine Higgs’
“This carbon tax is like a very bad
consumers over nearby provincial
Tory government argues the tax will
April Fool’s joke,” Jeff Carr, provincial
borders for cheaper fuel.
punish the many rural New Brunswick-
minister of environment, said in a
ers who can’t ditch their vehicles for
statement. “But unfortunately, the fact
“People are very, very sensitive to
public transit. (Michael Bell / THE
is that New Brunswickers are being
retail prices,” Montreuil said from
CANADIAN PRESS)
hit with the highest carbon gas tax in
Montreal.
Montreuil said rising costs in New Brunswick could potentially drive
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“To what extent will consumers drive
against the carbon levy.
be taking it very seriously.”
difference of four to five cents? No
Liberal MLA Andrew Harvey, a former
In a visit to the province, Prime
one knows, but it is an important
environment minister, said his party
Minister Justin Trudeau criticized
number,” he said.
encourages Higgs to negotiate with
Higgs’ Tories and other Conservative
the federal government rather than
provincial governments who “don’t
take the issue to court.
think that fighting climate change is a
long distances to take advantage of a
Truck drivers, he noted, could choose to fuel up in other provinces along their route.
priority.” Residents of the four provinces will be getting rebates as well on their
“I regret that the government of New
Premier Blaine Higgs’ Tory govern-
income tax returns. The rebates start
Brunswick doesn’t think that putting a
ment argues the tax will punish the
at $128 annually, vary between
price on pollution is important,”
many rural New Brunswickers who
provinces and increase for people with
Trudeau said. “It’s the 21st century.
can’t ditch their vehicles for public
spouses or dependants at home.
We know climate change is real. We
transit.
know that one of the challenges we David Coon, leader of the provincial
have is that pollution has been free.
Carr said in an interview New
Greens, said the federal government
We need to put a price on it.”
Brunswick can fight climate change
has failed to properly educate
without raising taxes.
Canadians on climate change and
The federal government says the
said the carbon tax lacks an effective
carbon tax is a sensible way to protect
“This is a global issue and we’re not
outlet that would use the revenue to
the environment — put a price on
opposed to taking our precautions
help individuals reduce their carbon
activities that pollute to discourage
here in New Brunswick and doing
footprints.
emissions, and give back most or all
what we can and doing our part, but
of the money through income taxes.
we don’t need a tax to do that here,”
“This has been, botched, in my view,
Carr said.
provincially and federally,” said Coon.
The federal tax is $20 a tonne for this
“I don’t see much cause for optimism
year and is set to increase by $10
New Brunswick is an intervener in
with the two old parties in terms of
annually until it reaches $50 a tonne
legal challenges launched by
how they’re approaching the climate
in April 2022.
Saskatchewan and Ontario in its fight
emergency, neither of them seem to
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
65
New Canada Food Guide highlights lifestyle choices, nixes portion sizes The Canadian Press Canada’s new food guide does away
emphasizes that healthy eating is
“Dietary risks are one of the top three
with food groups and portion sizes,
more than the food you eat,” Hutchin-
leading risk factors for chronic
focusing instead on broader
son says.
disease burden in Canada, however
guidelines that include eating more
nutrition science is complex and often
plant-based protein and drinking
Canadians should eat vegetables,
results in conflicting messages. This
more water.
fruits, whole grains and should
is why Canadians need credible
choose plant-based proteins–such as
healthy-eating information to guide
The food-guide facelift unveiled today
legumes, nuts and tofu–more
their food choices,” Hutchinson says.
reflects a new approach by Health
regularly, the guide says.
“These are the reasons for which it
Canada aimed at promoting healthier
was necessary to revise Canada’s
eating and lifestyle choices, rather
It also stresses that Canadians
than emphasizing serving sizes and
should make water their beverage of
specific foods.
choice as a way to stay hydrated
In eliminating specific food and
without consuming calories.
portion recommendations, the guide
Hasan Hutchinson, director-general
Food Guide.”
no longer lists milk and dairy
of nutritional policy and promotion at
Updated recommendations also
products as a distinct food group.
Health Canada, says an online,
highlight foods that undermine
Hutchinson says the intent was not to
mobile-friendly suite of resources has
healthy eating and lead to higher risk
eliminate dairy from the guide and
been developed to meet the needs of
of chronic disease. Processed and
points to examples where low-fat,
different users including the public,
prepared foods that are high in sugar,
low-sodium and unsweetened dairy
policy makers and health profession-
salt and saturated fat should not be
products are listed within other
als.
consumed regularly, the new guide
recommended food categories,
says, with a special emphasis on the
including suggested healthy proteins
risks associated with alcohol.
and beverages.
“The guide continues to provide advice on what to eat, but now it also
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Early indications the guide would promote eating more plant-based protein sparked concern among dairy and beef farmers, who are worried about the long-term impacts the change in messaging could have on their livelihoods. In a statement, the national policy and lobby organization representing Canada’s dairy farmers warned the decision could have a detrimental impact on future generations and harm a sector that continues to be “negatively impacted by the concessions granted in recent trade agreements.” The new Food Guide was developed with input from science and health experts and excluded the input of industry to avoid past concerns about political interference. “We really needed to keep that distance for any perceived or real conflict of interest,” Hutchinson said. “We felt very strongly about that because in the 2007 Food Guide there was a fair amount of criticism about the influence of industry and we think, to make sure we keep the confidence of Canadians and health professionals and other stakeholders, it was necessary to stay quite strict on that.” New messages are also included in the new guide that promote healthy behaviours involving food, such as reminding people to be mindful while eating and to eat meals with others. The document released is only part of Health Canada’s new healthy-eating recommendations. A report directed at health professionals and policymakers is to be released later this year, which will include more details on amounts and types of foods for hospitals, schools and seniors’ facilities to use to create menus or diets in clinical or institutional settings.
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67
Low-Calorie Ice Cream Craze Hits Canada
Low-calorie ice cream brands are banking on Canadians' appetite for healthier sweet treat options
THE CANADIAN PRESS
An influx of low-calorie, low-sugar ice cream hit Canadian
trend,” said marketing director and co-founder Benjamin
grocery store shelves last year in bright packages that put the
Outmezguine.
calorie count front and centre as producers try a new strategy for the beloved guilty pleasure.
There’s an overall decline in the Canadian ice cream market. Revenue for the production industry fell at an annualized rate
While the ice cream industry may be declining in this country,
of 0.1% between 2013 and 2018, according to estimates from
experts and industry insiders believe companies serving less
a report by IBISWorld, a market-research firm. It anticipates
sinful scoops may have found a niche product that appeals to
0.1% growth between 2018 and 2023.
health-conscious consumers Low-sugar treats “absolutely” present an opportunity, said In March, the first pints from Los Angeles-based Halo Top
Joel Gregoire, an analyst with market research firm Mintel.
Creamery went on sale in Canada. The company brought only half of the 24 dairy flavours it sells in the U.S., including
Creating an ice cream that is a bit more permissible to eat
birthday cake, and pancakes and waffles. A few months later
any time during the day, not just in the evening when tired
it introduced four of its 14 American dairy-free pints. In
adults look for a reward from a tough day, can be a way to
September, it added a limited edition pumpkin pie–the
drive sales, he said.
company’s first seasonal flavour in Canada. The products’ health claims can also alleviate people’s guilt “With the demand that we had and the proximity, we thought it
about consuming snacks, he said, pointing to CoolWay’s 28
made a lot of sense to start in Canada as we look to expand
grams of protein per pint.
internationally,” said president Doug Bouton, adding a Canadian expansion was the no. 1 consumer demand.
People are also increasingly looking for healthier options. Seventeen percent of Canadians find low or reduced calories
Also in March, Montreal-based CoolWay started selling its
an important factor when choosing ice cream and 23% want
rebranded low-calorie ice cream in grocery stores. The
to try one high in protein, according to findings from an online
company, previously named CoolWhey, sold high-protein ice
survey in the company’s 2016 report on the country’s ice
cream in gyms and supplement stores before realizing more
cream and frozen novelties market.
opportunity lay outside the gym rat niche. It created a recipe and plastered the calorie content on its bright blue pints. The
“If you were to capture 17% or 23% of a market, you’d be
eight flavours range between 280 calories at the lowest for
doing pretty well for most companies,” said Gregoire.
vanilla bean and 390 at the highest for the seasonal special gingerbread cookie.
He compares the niche to plant-based food offerings. The number of consumers interested in alternative protein may
“It didn’t make sense to be in grocery stores for just a few
appear low, but big companies are watching the space as an
people who really look for protein. So, in order to capitalize on
emerging opportunity.
a bigger market, our only option was to go after the calorie
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Ice cream for the health-conscious crowd is not necessarily
pint–all with more than 20 grams of protein.
new. Skinny Cow, for example, has been selling low-calorie ice cream in various forms since the ’90s.
Both Halo Top and CoolWay see room for expansion in Canada and beyond.
But those products were targeted more as a diet ice cream for women, he said. The company’s logo once featured a
Halo Top’s Bouton wants to get the pints into even more
cartoon cow in a seductive position with a tape measure
grocery stores, as well as other channels, like convenience
loosely wrapped around its trim waist.
stores.
What makes companies like Halo Top and Cool Way stand
The company runs three scoop shops in Los Angeles, and
out is their focus on quality ingredients and indulgent flavours,
depending on their success is open to testing the model in
while still managing to limit calorie and sugar intake, said
Canada.
Gregoire. CoolWay’s founders, meanwhile, also have plans for retail “The one thing that I think ice cream makers will never be
stores, said Outmezguine, as well as overseas expansion
able to sell is that this is purely a health food,” he said. “If you
and new flavours.
want to eat healthy, you’re probably going to look for kale or other foods.”
“We have a lot of plans and we want to expand much more and we want to make CoolWay into a much bigger thing.”
Even big, international brands are entering the space. Nestlé recently launched its Goodnorth brand which is available in four flavours ranging between 360 and 380 calories per W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE JUNE / JULY 2019
69
Good Morning, Sunshine
(Healthy, flavourful and convenient breakfast foods serve up opportunities for grocers)
CAROLYN COOPER
Not everyone considers breakfast to be the most important
Canadians are driving this interest in all-day breakfast: Ipsos
meal of the day. But ask anyone to name their favourite
notes millennials are the demographic most often choosing
comfort foods, and breakfast items are likely on the list. After
traditional breakfast foods like toast, bacon and eggs as a
all, traditional breakfast choices such as oatmeal, bacon and
cheap and cheerful, family-friendly dinner.
eggs, or pancakes with maple syrup are filling and comforting, while new favourites like egg wraps make for the perfect
Not surprisingly, bacon and eggs top Nielsen’s list of growing
portable meal. As eating occasions for breakfast items
breakfast staples. According to Neilsen MarketTrack, dollar
continue to grow, grocers can make the most of the breakfast
sales of both proteins jumped 5% in the 52 weeks ending
food sales by meeting consumer demand for healthy, flavour-
Mar. 31, 2018, followed by increases in fruit and hot cereals
ful and convenient alternatives.
(4%), breakfast/cereal bars (3%), frozen breakfasts (2%), and packaged sausages (1%). Meanwhile, sales of packaged
In the May 2018 Insights article “Canadians Favour Healthy
bread fell 2%, and both yogurt and pancake and waffle mix
Breakfasts,” Nielsen discovered that although only 18% of
fell 1%.
consumers skip breakfast, 65% are “finding it challenging to eat right.” And the firm’s Panelviews survey of almost 6,000
Manufacturers are taking note and developing a variety of
Canadians revealed consumers want breakfast foods that
convenient, protein-packed breakfast foods. Burnbrae Farms’
are: flavourful (53%); filling (52%); high in protein (50%); high
new Egg Bakes! Egg Patties and Egg White Patties, for
in fibre (47%); low in sugar (40%); made with whole grains
instance, make for easy microwaved breakfast sandwiches in
(33%); low in sodium (31%); low in fat (28%); made with
just 75 seconds, offering six grams of protein per patty. And
healthy fats like avocado, coconut, nuts or seeds (26%); and
the Lyn, Ont.- based company’s new Egg Bakes! Crustless
can be eaten any time of day, such as pancakes or eggs
Quiche provides between nine and 13-grams of protein per
(22%). At the same time, Nielsen says 54% of Canadians
quiche, available in five flavours including Cheddar,
spend just “ five minutes or less on breakfast preparation,”
Mushroom and Bacon, as well as Spinach, Ricotta and
meaning they’re more likely to look for grab-and-go items
Carmelized Onion.
such as fruit and cereal bars. Mann Packing Company also recently expanded its popular “Consumers are looking for satiating breakfast options that
Nourish Bowls line to include Nourish Bowls Breakfast. The
include protein and fibre,” agrees packaged foods specialist
new packs allow consumers to create a home-cooked
Birgit Blain, principal at Toronto’s Birgit Blain & Associates.
breakfast in just four minutes by combining eggs with the mix
“Convenience— speed and ease of preparation—is a main
of pre-cut vegetables and toppings inspired by global
driver, together with taste, value, portability, nutrition and food
flavours.
sensitivities and allergies.” “The breakfast items consumers most identify as healthy As the boundaries between meal occasions continue to
include fruits, vegetables, milk, oatmeal, eggs and yogurt,”
blend, breakfast items are also coming out on top as a
says Loree Dowse, director of creative marketing for Mann
favourite for lunch, dinner and all-day snacking. Ipsos
Packing, who notes that the new bowls are low-calorie and
Marketing found that 42% of eating occasions for breakfast
high-protein. They’re available in two varieties: Denver
foods are now consumed at other times of the day. Younger
Scramble (kale, sweet potato, cauliflower and broccoli, with a
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bell pepper sauce with diced ham and onion and a cheddar
dise and cross-promote fresh and dry grocery pairings.”
cheese topping), and Fiesta Scramble (kale, cauliflower, kohlrabi and butternut squash, with a pico de gallo salsa with
The Big Carrot offers a juice bar to catch busy morning
chicken chorizo and a Mexican cheese blend topping).
shoppers, which Dobec says is “busy in the morning making hearty smoothies,” and its Beach location offers its own
At The Big Carrot Community Market in Toronto, marketing
grab-and-go breakfast wraps “often paired with an organic,
manager Sarah Dobec says when it comes to breakfast, “our
fair trade, bird-friendly coffee.” Breakfast items “are in a
customer base is motivated by healthy choices, so we see an
beautiful display so that customers can easily add to their
interest in fresh, organic ingredients.” As for traditional
order,” says Dobec. “Our customers are on the go, so we are
proteins such as eggs and bacon, she says, “we have seen
targeting the busy but healthy commuter.”
an increased interest in organic options as well as meat raised humanely.” Health Addict does both in-store demonstrations and sampling, something that helps shoppers connect with innovative products that are redefining the breakfast category. Nielsen also recommends boosting sales of breakfast items by “communicating health characteristics to consumers via shelf talkers or point-of-purchase material about desirable attributes like high in protein and fibre.” To “lure shoppers away from visiting quick-service restaurants for their daily breakfast,” Blain suggests that grocers “promote the wide variety of options to ‘start your day’ in all depart-
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