NST Marketing 14.15 Booklet by MC Austria

National Support Team 2014/15

AIESEC in Austria Dear Candidate, We would like to congratulate you on taking this brave choice, such as an opportunity to apply as NST of AIESEC in Austria. We are looking for people who will work to bring AIESEC in AUSTRIA ahead in the final 5 months of the term 14/15.  By applying for the National Support Team of our AIESEC in Austria you are taking on a challenge, a responsibility but also a learning opportunity in an organization, which is in constantly growth and striving for more professionalism and recognition among students in Austria! If you are wondering whether this is a decision you should take, remember it’s all up to you – the chances you take and those you miss. The challenges and successes are there to teach you what you are made of, how to deal different situations, develop yourself and contribute by developing the area you are responsible for, LCs, our products and the experience we offer to our stakeholders. By applying you reply back with your promise to take care about AIESEC in Austria, functional area and members experiencing their platform. We wish you to have a lot of energy, smart ideas, resilience and joy. In case you have any questions, please get back to us. We wish you all the best in the process! Your MC Momentum 14/15

“Isn't it funny how day by day nothing changes, but when you look back, everything is different.”

Purpose The National Support Team for the term 2014-2015 will have the purpose of steering AIESEC in Austria in a certain functional area, together with the MC Momentum 2014/15 over the period of 5 months: February 15th – July 15th 2015. The NSTs will then have the chance to choose whether they want to extend their position for another 6 months or a year and work with the new MC 15/16. You will find positions opened in the area of marketing only. The following positions are open: 1) 2) 3) 4) 5)

Brand and Design Manager Content Manager Web Developer Social Media Manager Multimedia Manager

Applicants will be responsible for an area of marketing and will be requested to have working hours (physical or virtual).

Benefits •

Contribution to AIESEC in Austria’s national goals and strategies.

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Gaining of national perspective and outlook on things

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Developing of coaching/training skills

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Developing of leadership and interpersonal skills

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The opportunity to develop a strong network across the country

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Facilitating in National conferences and Commissions

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NST Commissions and Education

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Being part of the National team

Application process •

The Deadline for applications is Tuesday, 10th of February, 23:59, GMT +1 – send in your applications to cristina.soreanu@aiesec.net AND ivana.gusic@aiesec.net in a PDF file, with the following name: NST 14.15_ Full Name.

•

The Application Form contains two parts that must all be completed and handed in:

o A general questionnaire   o A JD specific questionnaire (  to be found after Job Descriptions in this booklet) •

It is possible to apply for more than one position at the same time, up to maximum 2. In  that case you have to fill out the General Questionnaire once and then the Specific Questionnaires for each position you are applying for. Please mention the priority of the positions you are applying for (see Application Form, question 7). You will be considered a valid applicant only for those positions for which you filled in the Specific Questionnaire.

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In the situation an applicant is considered fit for another position than the one/the ones he originally applied, the MC VP might suggest the applicant for it without further selection.  If you have any questions concerning the application process please do not hesitate to contact the MCP Cristina Soreanu on cristina.soreanu@aiesec.net or the

ivana.gusic@aiesec.net.

and

Marketing

Ivana

Gusic

Application Process Timeline

January 27th Application Launch

February 10th Application Deadline

February 13th14th Interviews

February 15th Announcement

Overall Job Description All NST positions have a basic set of requirements and conditions: • As a NST member you will be responsible for supporting national and global initiatives and  bringing them to a local level.   • Tracking the performance in the respective functional areas and assuring the qualitative  implementation of the national directions will be the main tasks.   • Clear communication is required and commitment in keeping deadlines.   • It is necessary and demanded to be able to work independently as most of the work will be handled and done virtually.   • Every NST Member will be responsible for supporting the VPs of the country.   • Every NST member is part of the national team and thus should take ownership for AIESEC in Austria as a whole.

1. Brand & Design Manager The Brand & Design Manager is responsible for all visual materials and branding initiatives. The main task will be to provide AIESEC in Austria with both print and online materials – posters, business cards, booklets and templates for external representation and promotion activities. Depending on the NST member, facilitation of trainings in the area of design and brand management could also be included.

Details: • Accountable to MC VP PR & Marketing - Ivana Gusic, through weekly and monthly reports including all KPIs • Duration: February 15th 2015 - July 15th 2015to • Workload: 10 - 15 hours per week (approximately) • Both physical and virtual work possible (possible CEEDership towards the end of June 2015)

Requirements: • Knowledge about AIESEC brand (rules and guidelines) • Advanced knowledge of Adobe Illustrator, Adobe Photoshop (Corel Draw and InDesign preferable, not required)  • Creative thinking, adaptability, working under pressure Activities & Responsibilities

Measures of Success

Creation of materials for major campaigns (Youth Talent, Global Citizen, Global Talent)

• % of weekly task achievement • Respect of deadlines

Creation of materials for the website (alignment with campaigns)

• % of weekly task achievement • Alignment

Creation of national brand products (business cards, templates, booklets, etc).

• % of weekly task achievement • Respect of deadlines

Ensuring brand alignment

• % of weekly task achievement

Development: These are the competencies and skills that can be developed while performing the job: • Product development and campaign creation (both print and online) • Branding knowledge and extensive understanding of AIESEC brand • Designing skills (mastering the Adobe programs)

Specific Questions: 1) List 5 main obstacles in introducing aligned branding of AIESEC in Austria and 5 solutions how to overcome them?  2) What would be 3 main objectives you would want to achieve in the 5 months of your term? Please elaborate by listing main steps you would take to achieve your objectives. 3) How do you imagine working with the MC VP PRM and other NSTs? 4) Please attach 5 - 10 examples of your previous work.

2. Content Manager The Content Manager is responsible for all content planning and production of written content (blog posts, articles and press releases). The main task will be to provide AIESEC in Austria with fresh and qualitative content (blog and website), as well as to feedback any content created in LCs (blog posts, press releases etc.). Content manager will be in charge of sourcing and evaluating potential guest writers. Depending on the NST member, facilitation of trainings in the area of design and brand management could also be included. Available positions: 2! One content manager would be in charge of press releases (for media and journalists) and the other would be in charge of blog posts. However, the person should be ready to do both.

Requirements: • Knowledge about AIESEC and the topics we cover as an organization • Strategic thinking and planning • Excellent command of the English language (written and spoken). Preferably a German speaker • Creative writing, copywriting, working under pressure Activities & Responsibilities

Measures of Success

Content creation for the blog and the website

• 1 article per week (quality) • SEO + Google analytics

Feedbacking blog posts and press releases of the LCs

• Responsiveness • # of posts from the LC level

Development: These are the competencies and skills that can be developed while performing the job: • Content planning and creation (strategic planning, alignment with social media manager, writing skills, etc.) • Knowledge of feedbacking and responsiveness (attention to detail, analytical skills) • Researching and becoming an expert on certain topics

Specific Questions: 1) How would you ensure that AIESEC in Austria produces 2 articles/blog posts per week? What would be the 3 key steps you would undertake to engage LCs in the production process? 2) What would be 3 main objectives you would want to achieve in the 5 months of your term? Please elaborate by listing main steps you would take to achieve your objectives. 3) How do you imagine the work with the MC VP PRM and other NSTs?   4) Please attach 5 - 10 examples of your previous work (articles, blog posts, press releases etc.)

3. Web Development Manager The Web Development Manager is responsible for website maintenance and development, as well as coming up with innovative ways to optimize it and increase conversions. The main task will be to make sure the website is well maintained and that innovation and investment lead to visitors converting to leads. Web Development Manager will closely cooperate with Brand and Design Manager, as well as Social Media Manager. Other than taking care of the national website, as well as certain local websites, web development manager will be responsible for the switch to the new WordPress template in May/June (provided by AIESEC International) and will have other minor tasks that involve programming.

Requirements: • • • • •

Basic knowledge of HTML, CSS  and web design Advanced knowledge of WordPress Knowledge about www.experience.aiesec.org Innovative thinking Working under pressure Activities & Responsibilities Website maintenance development Optimization conversion

and

LC website maintenance

Measures of Success and

increasing

• % of weekly task achievement • Bounce rate on the website • % of weekly task achievement • # of conversions • % of weekly task achievement

Development: These are the competencies and skills that can be developed while performing the job: • Website development and innovative thinking • Strategic planning and conversion optimization (SEO, Google analytics) • Connecting the dots (cooperation with other managers)

Specific Questions: 1) How would you ensure AIESEC in Austria’s website maintenance and development? What would be the 3 key steps you would undertake to engage LCs in the production process? 2) What would be 3 main objectives you would want to achieve in the 5 months of your term? Please elaborate by listing main steps you would take to achieve your objectives. 3) How do you imagine the work with the MC VP PRM and other NSTs?   4) Please attach examples of your previous work or proof of the experience in the area

4. Social Media Manager The Social Media Manager is responsible for managing all social media accounts of AIESEC in Austria (except Facebook) focusing on LinkedIn, XING, Twitter, Google+ and YouTube, with the focus on B2B channels. The JD includes: creating weekly content plans for before mentioned social media channels to have consistent engagement with our followers; creating social media campaigns and call-to-actions that drive target audience to national website and generate leads for our focus programs; responded to comments and messages quickly to build effective online relationships; translate website’s content to highly engaging, social-friendly content for our channels. B2B Social Media Manager will work closely with Facebook Social Media Manager and Designer.

Requirements: • Basic knowledge of social media platforms • Strategic thinking and planning • Excellent command of the English language (written and spoken). Preferably a German speaker • Creative writing, copywriting, working under pressure Activities & Responsibilities

Measures of Success

Content plans and creation

• # of daily posts on each channel • # of plans delivered on time

Increasing the number of followers and engagement on pages

• # new followers per month • # engaged users/comments/likes

Development: These are the competencies and skills that can be developed while performing the job: • Social media management (defining the target audience and generating the right content) • Knowledge in creation of content plans, campaigns and call-toactions • Creativity, innovation and connecting the dots (cooperation with other managers)

Specific Questions: 1) Please describe a social media strategy you would introduce for LinkedIN and XING. List 3 actions steps that would improve engagement on those platforms. 2) What would be 3 main objectives you would want to achieve in the 5 months of your term? Please elaborate by listing main steps you would take to achieve your objectives. 3) How do you imagine the work with the MC VP PRM and other NSTs? 4) Please attach examples of your previous work or proof of the experience in the area

5. Multimedia Manager The Multimedia Manager is responsible for all video materials and photography. The main task will be to provide AIESEC in Austria with high quality videos that manage to explain the product (Global Citizen, Global Talent, iGIP etc.) very well. The goal is to increase engagement on video platforms such as YouTube and to make a depository of photographs fro AIESEC in Austria (from corporate events, conferences, local iGDCP projects etc.)

Requirements: • • • • • •

Knowledge about AIESEC and the topics we cover as an organization Strategic thinking and planning Knowledge about AIESEC brand (rules and guidelines) Excellent video editing skills Creative thinking, innovation Adaptability, working under pressure Activities & Responsibilities

Measures of Success

Creation of videos for core programs (Youth Talent, Global Citizen, Global Talent)

• % of weekly task achievement • Respect of deadlines

Creation of campaigns for YouTube channel

• % of weekly task achievement • Respect of deadlines

Photography production

• % of weekly task achievement • Events attendance

Development: These are the competencies and skills that can be developed while performing the job: • Concept creation for videos based on certain products, YouTube management (defining the target audience and generating the right content) • Knowledge in creation of the campaign and execution of it (tracking, adapting, working under pressure) • Creativity, innovation and connecting the dots (cooperation with other managers)

Specific Questions: 5) List 5 main obstacles in introducing aligned branding of AIESEC in Austria and 5 solutions how to overcome them?  6) What would be 3 main objectives you would want to achieve in the 5 months of your term? Please elaborate by listing main steps you would take to achieve your objectives. 7) How do you imagine working with the MC VP PRM and other NSTs? 8) Please attach 5 - 10 examples of your previous work.