Local promotion - what should we do?

MKT OFF LINE is IN THE HOUSE!

 Name: Evelyn Ospina  Age: 20 forever  Studies: Antropología / UNMSM  Random fact: I love to change my hair color.  AIESEC xp: since february of 2016  PM IGV (July – December 2016)  VP OGV  NST MKT B2C (in Portugal)

 Professional marketers refers to media channels that aren’t connected to the World Wide Web (aka INTERNET) as “offline.”  Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services.  Offline marketing helps in increasing brand popularity, product sale, revenue generation, and covering the gap between providers and consumers.

 We are going to focus on positioning AIESEC in the campus/city.  We need people to know who we are.

1. Planning 2. Creativity 3. Selling 4. Constance

 Describe your marketplace and customers (age, gender, carreer, country of preference, SGD, etc.).  SWOT analysis of your strengths, weaknesses, opportunities and threats.  Determinate your FOCUS.  Create an schedule.

 Think outside the box.  Visual is better.  You don’t need to invest to much to be creative.  You can use: activations, BLT, workshops, classroom activation, info sessions, flash moves, etc.

For classroom activation, info session, workshop:  Use visual material  Returnees are the key  Go for the FOCUS  Sell, don’t just give information.

 If we don’t sell, our work became useless.  We need to STOP “just giving information” and START selling our program.  During the physical space you need to obtain the attention of the client in at most one minute (usually 30 seconds).

     

Follow your Schedule.

Don’t give up.

Don’t waste material.

Track your results.

Follow the costumer flow.

We’re just getting started!

Let’s try new things.

Now its the right moment to start.