INSLATE
BRIEF This studio class your ass to take an outdoor product category such as energy, transportation, education, food and water and more. I chose energy. This process bock documents my research to understand this category and how it relates to the outdoors generation of a problem space and a solution. It also includes a basic business plan.
Order of Contents Energy Research Problem Space Design Personas Precedent Analysis Concept Exploration Concept Sketches Final Product Briefs Business Model
ENERGY RESEARCH Observations In order to more fully understand the relationship between energy and camping I tracked the movement of energy while on a camping trip. I found that their were a variety of activities and objects that consumed or re-purposed energy. I also found the places where there was excess energy that could perhaps be reused. Places of Energy Consumption & Reuse
Potential Energy Source Opportunities
Physics Research I also sought to gained a basic understand of the measurement of energy. By learning the basic conversion rates and energy capacity of various products or objects I hoped to better know how to manipulate the excess energy for my purposes. Energy Conversion, Consumption, & Production Chart 1 BTU = 1055 Joules 1 Joule per second = 1 Watt (Joules/number of seconds = Watts) 1 Volt at 1 Amp = 1 Watt (Volts * Amps = Watts) LED Flashlight = 3 Watts per second iPhone Charging = 2.5 Watts per second for 60 Minutes Boil 8 oz of Water = 789,184 Joules GPS/MP3/Camera Charging = 3 Watts per second for 60 Minutes 4 by 8 inch Solar Panel = 3 Watts per second Body Heat = 4 BTU per Minute or 4,000 Joules per minute Campfire = 77, 500 BTU in 3 Hours 1 Meter Wind Mill at 5 MPH Wind = 5 Watts per second 1 Meter Wind Mill at 10 MPH Wind = 20 Watts per second
PROBLEM SPACE Opportunity After researching and better understanding the camping/energy relations I identified three design opportunities. All included the basic premise of connecting the places where energy was consumed while camping to places where there was excess energy.
Reuse energy from a campfire to heat personal spaces. Use existing space on clothing to capture solar and kinetic energy to charge electronic devices. Utilize the high amount of wind energy to create an electrical power base-station.
Problem Statement Intermediate level campers don’t have the funds to devote to high end camping gear, including cold temperature sleeping bags and tents. These campers need an affordable means to stay warm without packing along extra blankets.
FIRE
+
TRANSFER DEVICE
=
WARM CAMPER
PERSONAS Jennifer Izatt Background • 24 Years Old • College Student • Utah Native • Part-time Job at Health Clinic • Grew Up Camping with Family • Wants to Further develop Her Camping Hobby
Camping Habits, Limits, & Needs • Limited Camping Budget • Camps in All Seasons (doesn’t have much winter gear) • Just Beyond Car Camping but Not a Backpack
Samuel Booth Background • 25 Years Old • College Student • California Native • Spanish Teacher • Got into Camping While in College • Soon to Be Married • Wants to Camp With His Wife
Camping Habits, Limits, & Needs • Usually Camps in Small Groups of Friends • Always Has a Campfire • Goes Camping to “Get Away” • Usually Hikes a Small Distance to Campsite (not by car)
PRECEDENT ANALYSIS CONCEPT EXPLORATION Energy Holders This object or material will hold the heat captured from the fire.
Zippo Warmer
Camping Blanket
CONCEPT EXPLORATION
Strengths • One Time Purchase • Everyone Knows How to Use it. • Environmentally Friendly
Water Holders Rock Energy
Weaknesses This will • Takesobject Up Lotsor ofmaterial Packing Space • Doesn’t Actually Produce Heat
Strengths • Stylish Design • 10 Times the Heat of a Chemical Pack • Less Expensive than Chemical Pack
Embers hold the heat
Ceramic
Weaknesses captured fromWith theFuel fire. • Must Refile • Hard to Light & Must Breathe
Ge ing Holder Out of Fire
Chemical Pack Strengths • Small • Good For Small Spaces • Relatively Inexpensive
Beans
Weaknesses • Not Sustainable • Must Purchase Before Each Trip
Watertool will Rock be used Embers Beans This to getCeramic the energy holder out of the fire.
CONCEPT EXPLORATION CONCEPT EXPLORATION CONCEPT EXPLORATION Energy Holders CONCEPT EXPLORATION
This object orHolders material will hold the heat captured from the fire. CONCEPT EXPLORATION Energy Energy Holders Energy Holders
This or material will hold the captured fire. Thisobject object or material willheathold the from heatthecaptured from the fire. Energy Holders This object or material will hold the heat captured from the fire.
This object or material will hold the heat captured from the fire.
Water
Water
Rock
Water Water Rock
Water
RockEmbers Embers Ceramic Embers Rock Rock
Ceramic Embers Embers
Ge ing Holder Out of Fire
Ceramic
Beans
Beans Ceramic
Beans Beans
Beans
Ceramic
Ge ing Holder Out of Fire This ing tool will be used toOut get the of energy holder out of the fire. Ge Holder Fire This tool will be used to get the out energy holder out of the fire. Ge ing Holder Out of Fire This tool will be used to get the energy holder of the fire. Ge ing Holder Out of Fire This tool will be used to get the energy holder out of the fire. This tool Tongs will be used to get Wire the Rope energyRoaster holder out of the fire. Stick Shoe Stick
Tongs
Shoe
Container/Case Stick Tongs
Wire Rope
Shoe
Roaster
Wire Rope
Roaster
Stick
Tongs
Shoe
Wire Rope
Roaster
Container/Case
CONCEPT GENERATION
Container/Case
Main Concepts This object will hold safely hold the object This object will safely the hot object andhot slowly releaseand heat. slowly release heat.
Cloth Bag Thermos
Cloth Wrap
Cloth Bag Thermos
Sock
Water Thermos
Water Bag
Rock Bag
Rock Wrap
Water Bag
Cloth Wrap
CONCEPT GENERATION
Sock
Water Bag
Concept Generation Main Concepts Water Thermos
Water Bag
Ceramic Brick Bag
Bean Bag
Rock Bag
Rock Wrap
Rock Sock
Ember Bag
Ceramic Brick Bag
Bean Bag
Cloth Bag Thermos
Cloth Wrap
Sock
Water Bag
This object will safely hold the hot object and slowly release heat. This object will safely hold the hot object and slowly release heat.
CONCEPT SKETCHES Cloth Bag Thermos Cloth Wrap Sock Water Bag Cloth Bag Thermos Cloth Bag Thermos
Cloth Wrap Cloth Wrap
Sock Sock
Water Bag Water Bag
PRODUCT DESCRIPTION Product Brief A heat bag or pouch that safely and comfortably hold rocks pulled from the fire to heat a campers personal space.
ROCK SOCK Product Brief The Rock Sock is a simple safe solution for holding a hot rock. Just a 1 pound hot rock will release half as much heat as the human body over a six hour period. Perfect for some added warmth in your sleeping bag.
WARM CAMPER
HEAT BAG
FIRE
Use Diagram 1
Build a Fire 5
Pull Rock Out
4
3
2
Find a Rock
Hook Wire to Rock
6
Put Rock In Bag
Put Rock in Fire
7
Put In Sleeping Bag
BOILER BOTTLE Product Brief The Boiler Bottle is a water bottle, thermos, and personal heater. Just add some water and set it next to the fire. When the water is hot the pressure indicator will trigger. Then put the bottle in its case.
Use Diagram 1
Build a Fire
3
2
4
Set Bottle by Fire Wait for Pressure Valve Pull From Fire
5
6
Push Valve Closed
Slide Case Over Top
7
Enjoy the Heat
HOT PILLOW Product Brief Filled with hot water the Hot Pillow is a pillow and a personal heater. Hold it in your arms while star gazing or cozy up in your sleeping bag. Either way the Hot Pillow is the perfect snuggle buddy.
Segmented View
Use Diagram 1
Build a Fire
3
2
Boil Some Water
4
Poor Water into Pillow
5
6
Slip into Case
Slide Case Over Top
Plug Pillow
7
Slip into Sleeping Bag
BUSINESS MODEL Value Propositions
The three personal warming devices are inexpensive, one time purchases, light weight, and no planning required solutions for intermediate campers to stay warm.
Customer Segment
The target market is any camper who has a fire with an emphasis on consumers that describe themselves as “Earth” in life style. These products will appeal to their desire to feel connected to nature by using the fires heat to stay warm.
Distribution Channels
The company website would be a primary place of purchase with direct shipping to customers. Product placement in outdoor recreation retailers will be a secondary place of purchase.
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Cost Structure & Funding
The materials for the products are all low cost. For the Boiler Bottle and Hot Pillow there will be a high initial cost to produce tooling. Because of the small scale nature of the products a crowed funding venture of $20,000 would be used to produce tooling. In the end each unit will be a low cost purchase for the consumer.
Customer Relationships
Customers must see the company as a “local store” but not because of physical location but quality communication and service. Customer relationships will stem from the consumers knowing the product material, manufacturing, and life cycle. This information will be a part of the online custom ordering process as well as available separately.
Matthew Parkin Design Studio 3610 Process Book