THE MAGAZINE FOR THE PROFESSIONAL BREWING INDUSTRY
BREWERS
J O U R N A L
JANUARY~FEBRUARY 2021 | VOLUME 7, ISSUE 1 ISSN 2059-6669
DEYA Crafting a community in Cheltenham
62 | MALT: MELANOIDIN AND ITS ROLE IN YOUR BEERS
68 | HOPS: CHANGES IN THE NEW ZEALAND MARKET
81 | YEAST: TIM O’ROURKE TALKS STRUCTURE
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HERE’S TO 2021
T
he way breweries and wider
In the most challenging and uncertain of
hospitality have adapted
circumstances, another known known is
and overcome during this
that the quality being produced by our
annus horribilis is extraordi-
breweries has been simply awe-inspiring.
nary. As we look forward to a
So here are some that have stood out in
better 2021, here is a (very brief) snapshot
recent months. It’s by no means definitive
of the beers that I’ve enjoyed during the
but simply a brief glance at some memo-
last 12 months.
rable beverages.
To paraphrase the United States Secre-
It took me until July to try my first beer
tary of Defense Donald Rumsfeld: “There
from South London’s Drop Project in the
are known knowns; there are things we
form of Cruiser, an American Pale Ale.
know we know.
A beautifully soft showcase of Citra and
LEADER
Simcoe. I had one and then another.
brewersjournal.info
“We also know there are known unknowns;
I then also returned to it later that month
that is to say we know there are some
at the start of a sickening day where the
things we do not know. But there are also
Premier League status of my beloved
unknown unknowns—the ones we don’t
Aston Villa Football Club hung in the
know we don’t know.”
balance.
In this most unusual/unprecedented/
The hostelry where I watched Villa hang
crazy* of years (delete as you see fit), it
on to top flight status (thanks to a 1-1
seems that those famous words could
draw away at West Ham) unfortunately
all be applicable in our lives at certain
didn’t offer such delights so a lengthy
junctures during 2020.
session on pints of Estrella, coupled with
We’ve all had to learn to adapt to new
an empty stomach, would result in an
ways of living and working pretty quickly
almighty hangover. Still, UTV.
during the last year, and in some instanc-
It would have been a different affair had
es only had weeks to prepare and adjust.
Exeter’s Utopian Brewing been on tap.
But as 2020 drew to a close, and espe-
For a brewery still in their formative years,
cially where hospitality is concerned,
they’ve become a byword of quality
some decisions have had to be made in
thanks to the expertise of head brewer
days, sometimes even hours.
Jeremy Swainson.
These changes have obviously impacted
Reliability in a brewery’s output is a real
the viability of many businesses during a
quality and Utopian’s lagers have that in
traditionally buoyant time of year, along-
spades.
side the countless members of staff that would neither know if they’re coming or
That level of consistency is also some-
going.
thing Cloudwater boast. They have
Hospitality has been unfairly targeted
been incredibly prolific, complementing
during this pandemic. For the sane of
a superb range of hop-forward beers
mind, that’s a known known. But it’s also
from pales to TIPAs, with delicate lagers
something that would take up the whole
and decadent, rich imperial stouts. Of
of this edition if we were to continue
the latter, My Continuous Improvement
discussing that particular dialogue.
#4 - Chocolate Orange, was the liquid equivalent of a Terry’s Chocolate Orange.
Instead, at this moment, I think it’s im-
Oily, viscous, joyous.
portant to take a step back and appreciate simply how well the industry has
Brick Brewery of London knocked out
performed in this past year.
countless excellent sours, Double IPAs, American brown ales and every style
JANUARY~FEBRUARY
2021
|
3
in-between with such a casual approach
beers across the style spectrum this year,
it should be outlawed. Seriously, check
their lagers has really impressed as have
out their latest releases if you haven’t yet.
their California IPAs. It looked as if they would sign off on 2020 with the popu-
Lost and Grounded Brewers of Bristol
lar annual Caribbean Chocolate Cake
showed once again why consumers trust
launch. But no, just a trio of beautiful BA
their output, regardless of the type of
milk stouts followed to boot. Relentless!
beer put out. Autumn Protaganist, a 4.4%
Visiting Verdant in Falmouth during sum-
bitter, Oktoberfest bier The Forest Drift
mer offered up a semblance of normality
and Big Thaw 2, an IPA collaboration with
and trying their latest releases in the
Burnt Mill showcased their aptness at
team’s impressive new home was a real
brewing what they want, when they want,
pleasure. However, it was the enthusiasm
to stunning effect.
of head brewer James Heffron towards
The same can be said for Reece Hugill
their classic Headband pale ale that
and Donzoko. His Northern Helles is
stuck with me and I’ve continued to seek
much-loved but in 2020, additions such
it out as much as possible.
as Endless Graft, Garden Bier and a number of mixed ferm saisons have demon-
A more recent release, Degrees, is a
strated his outstanding brewing ability.
collaboration with Deya of Cheltenham. A most excellent DIPA, offering up Amarillo,
One initiative, a movement, that tran-
Loral, Citra and Simcoe that could easily
scends beer is Black is Beautiful. Started
be a desert island beer.
by Marcus Baskerville, the founder of San
And like Verdant, Deya have a fantastic
Antonio, Texas-based Weathered Souls
new brewery to call their own. The cover
Brewing Co, it’s a collaborative effort
stars of this very issue, they’ve gone
amongst the brewing community and
from strength-to-strength with hop-for-
its customers, which attempts to bring
ward pales and IPAs as well as lagers
awareness to the injustices that many
and mixed ferm releases. But it’s Steady
people of colour face daily.
Rolling Man that is a comfort blanket like
At the end of 2020, nearly 1,200 brew-
few others. An exceptional expression of
eries have been involved across 22
a hazy, hoppy pale ale.
countries globally. One such brewery is Mondo Brewing Company of Battersea.
Something the team at North Brewing in
Their take on the 10% imperial stout was
Leeds know a lot about too, with recent
conditioned on cacao nibs and coffee
NZ IPAs such as the the 7.0% Somehow
beans, resulting in a thick, luxuriant brew.
Lose Glass and the punchier NZ DIPA with Parrotdog both stopping me in my
Elsewhere in London, Tottenham’s Pres-
tracks. Excellent brewing and an exciting
sure Drop also turn their hands to a raft
2021 ahead as the outfit settle in to their
of styles and the team’s forte is in soft,
new home in Springwell.
pillowy pales and IPAs. Welcome To The
Another business that will have a new
Internet, an 8.5% DIPA brewed exclusively
home next year is Hackney Brewery. With
with Mosaic, is a truly excellent beverage.
their first taproom, patrons will be able to
Geographically close, but at the other
enjoy beers such as Millions of Cherries,
end of the alcohol spectrum, Beaver-
a cherry and lemon thyme sour. Wonder-
town’s Lazer Crush is the brewery’s foray
ful stuff.
into no and low. At 0.3% it lacks the booze
Special thanks also to Marius Andrici,
but it’s full of flavour. Lovely!
owner of West London-based bottleshop A Pint of Hops, where many of these
10 minutes up the road are Signature
beautiful beers were imbibed.
Brew who continue to impress, with Studio Lager tasting better than ever. Their
I wish everyone a prosperous new year
work with, and support of, the hospitality
and can’t wait to see where the brilliant
industry during a testing 2020 should be
world of brewing goes next.
applauded, too.
4
|
JANUARY~FEBRUARY 2021
In Finchampstead, Siren’s rate of output
Tim Sheahan
astounds. Producing, give or take, a 100
Editor
BREWERS JOURNAL
#paulsmalt
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JANUARY~FEBRUARY 2021
CONTENTS
Brewers Choice Awards | 2021 The full lowdown on the Brewers Choice Awards
19
Dear John The essential role hospitalty plays in the economy
22
Comments Market trends - Sidel look ahead to 2021 Effective working - Points to consider On-trade - Advice for landlords Packaging - The role of corrugated cardboard
24 26 31 34
Trending | US Beers Why it’s a good time for fans of US brews
36
Brewery Tour | Deya The evolution of Cheltenham’s Deya
40
Focus | No and low The rise and rise of no and low ABV beers
49
Meet The Brewer | Simple Things Fermentations How Phil Sisson found his calling in Glasgow
54
Sector | Sales Get your brewery in shape for a buoyant 2021
58
Ingredients | Malt Melanoidin malt and its role in your beers How Bere Barley is making a comeback
62
Ingredients | New Zealand hops Hop Revolution bringing choice to UK brewers
68
Ingredients | Fruit additions How fruit can elevate your next beer recipe
72
Science | Yeast An in-depth look at the structure of yeast
81
68
Ingredients | Hop Revolution
The phyisical and distribution landscape for New Zealand hop growers is changing, and it’s good news for UK brewers.
40
CONTACTS Tim Sheahan Editor tim@rebymedia.com +44 (0)1442 780 592
Brewery Tour | Deya
Cheltenham-based Deya continue to go from strength-to-strength and 2021 is looking no different.
Velo Mitrovich Deputy Editor velo@rebymedia.com +44 (0)1442 780 591 Josh Henderson Head of sales josh@rebymedia.com +44 (0)1442 780 594 Jon Young Publisher jon@rebymedia.com Reby Media 42 Crouchfield, Hemel Hempstead, Herts, HP1 1PA, UK
SUBSCRIPTIONS
36
The Brewers Journal is a published six times a year and mailed every January, March, May, July, September and November. Subscriptions can be purchased for six issues. Prices for single issue subscriptions or back issues can be obtained by emailing: subscribe@rebymedia.com
UK & IRELAND £29 INTERNATIONAL £49
Trending | US beers
For both the trade and consumers, it’s a great time to be a fan of excellent US beers.
22 Dear John
John Keeling looks ahead to a brighter 2021, and outlines his committment to the hospitality trade.
The content of The Brewers Journal is subject to copyright. However, if you would like to obtain copies of an article for marketing purposes high-quality reprints can be supplied to your specification. Please contact the advertising team for full details of this service. The Brewers Journal is printed at Manson Group, St Albans, UK.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage or retrieval system, without the express prior written consent of the publisher. The Brewers Journal ISSN 2059-6650 is published bimonthly by Reby Media, 42 Crouchfield, Hemel Hempstead, Hertfordshire, HP1 1PA. Subscription records are maintained at Reby Media, 42 Crouchfield, Hemel Hempstead, Hertfordshire, HP1 1PA. The Brewers Journal accepts no responsibility for the accuracy of statements or opinion given within the Journal that is not the expressly designated opinion of the Journal or its publishers. Those opinions expressed in areas other than editorial comment may not be taken as being the opinion of the Journal or its staff, and the aforementioned accept no responsibility or liability for actions that arise therefrom.
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M U N TO N S . C O M
NORTH BREWING CO EXPANDS WITH NEW SPRINGWELL SITE
N
orth Brewing Co is creating new jobs, significantly boosting capacity and building a new 500-seater taproom with the opening
of its new site in Springwell, Leeds. The brewery, founded by John Gyngell and Christian Townsley in 2015, has expanded in a bid to cater for the ever-increasing demand for its beers. The centrepiece of the new Springwell facility is a 50HL brewhouse from Gravity Systems. Alongside the company’s existing site in Sheepscar, Leeds, the team expect to output some 16,000HL in 2021. However, there is the potential to output at least double that again with the addition of extra FV capacity. A new canning line, to be installed at Springwell, will boost North Brewing Co’s packaging capabilities while a 500-seater
explained. “It has been really difficult and
in March of this year, then everything
taproom will offer drinkers a new destina-
you find yourself firefighting on a daily
changed,” he recalls. “We paused for a
tion to enjoy the brewery’s beers.
basis.”
moment but then knew we had to crack
North’s new facility will complement its
He added: “We managed to convert
to make more beer and that wasn’t going
existing premises, a site that will now host
many of the bars to bottleshops, which
to happen if we stood still.”
mixed fermentation, small batch, and
helped us. But the changing restrictions,
barrel-aged projects.
and the addition of the 10pm curfew was
With an ambitious project nearing com-
To realise the new Springwell brewery,
a real killer for a lot of hospitality.
pletion, Townsley is excited about the
North has worked with the West York-
“There was zero help and it was a real
road ahead.
shire Combined Authority to leverage a
stranglehold for businesses like ours. So
“It’s been hard work but, to be honest, I
Business Growth Programme Fund.
to see the support come through, be it
think it’s helped save my sanity,” he ex-
online or click and collect, has had John
plains. “But now, we can look forward to
North committed to create seven new
and I in tears.
having more of the team under one roof,
jobs through the fund, six of which are
“It means the world to know you have
and to make more beer too.”
already on board while additional team
that connection with the community. It’s
members are soon to be recruited.
very humbling.”
Christian Townsley, the co-founder North
Despite the unprecedented nature of
“I hope that, by showing a company like
Brewing Co, says 2020 was a year of two
2020, both Townsley and Gyngell, knew
ours can grow, we can show everyone
parts.
they had to press on with the project that
there’s still much to be positive about,
“On our bar side we’ve been fighting for
was some two years in the making.
that there’s a light at the end of the
our lives, it has been horrendous,” he
“We had pretty much signed the lease
tunnel.”
on. We’ve expanded because we needed
He adds: “It’s been a challenging year for everyone.
brewersjournal.info
JANUARY~FEBRUARY
2021
|
11
YAKIMA CHIEF HOPS LAUNCH FARM TO PINT
NEW ANALYSER PROMISES TO BECOME BREWER’S “BEST FRIEND”
Y
akima Chief Hops has announced the launch of a special beer project, Farm to Pint, beginning in 2021. The series will feature new beers throughout the year, each brewed in collaboration with a different family hop farm and local European breweries.
For more than 30 years, Yakima Chief Hops has made it their mission to connect the multigenerational family hop farms of the Pacific Northwest with the finest brewers across the globe.
A new high-tech analyser can provide all
Inspired by this connection, and the incredible process that it takes to make beer
the necessary data for quality control of
from the ground up, YCH has created the Farm to Pint Project.
the brewing process from extraction to
“Farm to Pint is a literal translation of our mission statement at YCH and a chance to
bottling in three minutes.
help build lasting relationships right across the supply-chain,” said Luke Kulchstein, European marketing lead at YCH.
The BeerFoss FT Go on Foss-quality
Starting in 2021, YCH will feature six different Farm to Pint collaborations, brewed
FTIR technology, anyone in the brewery
every other month. The breweries are hand selected by YCH and each one is part-
can now provide reliable data for deci-
nered with a different hop farm from their grower network.
sion-making and better control of every
The growers and YCH Sensory Team will decide which hop varieties and field lots
batch.
will be used, while the brewery determines what they will brew. After a quick run to the lauter tun or fermentation tank users simply insert the FOSS filter in the Foss sampling cup, press start on the touch-screen and the instrument will measure the selected sample type: wort, fermentation or beer. All results are delivered simultaneously and parameters available include pH, direct alcohol measurement, density and extracts. “Taking the best of our experience from years of undisputed leadership with our fourier transform infrared (FTIR) technology in the wine industry, FOSS is excited to The single farm lots provided will be offered exclusively to the participating brew-
take a front-stage position in the brewing
ery, making each collaboration brew a truly one-of-a-kind Farm to Pint beer.
industry with its newly launched tool to
The Farm to Pint Project is one of the first beer collaborations that offers hop grow-
support the whole brewing process, from
ers the opportunity to personally share their vision on a great beer and select the
grain to bottled beer,” the company said.
exact hops to be used.
Powered by technology, data recording
Believing that the relationships between hop growers and brewers are as sacred
functions and digital services ensuring
as the beers they brew, YCH aims to celebrate this connection with the release of
a worry-free experience, BeerFoss FT
Farm to Pint beers throughout the year.
Go aims to become the “best friend” of
Yakima Chief Hops invites brewers and beer drinkers alike to experience these
today’s dynamic craft brewers, giving
unique beers that showcase some of the best hops of the 2020 harvest.
them the knowledge to become better
The first beer series release is expected to be at the end of February 2021, featur-
brewers while creating the next batch
ing Carpenter Ranches & Pressure Drop Brewing in London, UK.
with pride!
12
|
JANUARY~FEBRUARY 2021
BREWERS JOURNAL
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Hong Kong-based Gweilo Beer has partnered with Vocation Brewery to bring its core range of beers to the UK market for 2021. Gweilo is owned by Ian and Emily Jebbitt, and their friend Joseph Gould, who are all originally from the UK and relocated to Hong Kong, where the brewery launched in July 2015. The partnership with Vocation Brewery began with the release of East & West Pale Ale in the UK earlier this year. It has continued with the arrival of Vocation beers in Hong Kong, which are proving popular in the Asian craft beer scene. The next stage of the partnership is the release of three Core Beers, which will be brewed at Vocation and launch in
GWEILO BEER LAUNCHES IN UK
January 2021. Co-founder Ian Jebbitt said: “We are super excited about the unique partnership we have forged with Vocation in the UK and in Hong Kong.”
SIGNATURE BREW LAUNCH 2020 ITERATION OF ANTHOLOGY
“Along the way, we also helped musicians, hospitality workers & the NHS. If 2020 has proved anything, it’s that the things we love are worth fighting for. “Although we don’t know what next year will bring, we know we’re ready for it. Long live beer & music.” 2020’s Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered in London by musicians who had their tours cancelled (paid London Living Wage) and delivered via courier nationally.
London-based Signature Brew has
stripes on the artwork will begin to build
Signature Brew hosted a series of socially
launched the latest iteration of its
a pattern across all the cans. Each year’s
distanced gigs at the brewery to keep
Anthology Imperial Stout.
edition of Anthology will have an accom-
live music playing, they’re also prepping
The East London brewery is commem-
panying barrel-aged beer.
for the sold out Piss up in a Brewery (when all of this blows over), as well as
orating 2020 with the latest version of Anthology, a 10% Imperial Stout hopped
Signature Brew Co Founder Sam
two Skints gigs (their first in E17 for 10
with Williamette.
McGregor said: “From hosting 35 sold
years) as something for everyone to look
The artwork features photos from Sig-
out shows, to brewing 23 new beers with
forward to – we can all raise a glass to
nature Brew’s year in beer and music in-
the likes of Sports Team, The Darkness,
that. They are gearing up for a momen-
cluding head brewer Tom Unwin brewing
Dynamite MC & DRS, we are incredibly
tous 2021, a year that will see the brewery
and Rob Lynch from one of his lockdown
proud of how we pulled together as a
rally around venues and musicians whilst
gigs at the brewery.
team to bring beer, music & Pub In A Box
celebrating their 10th Birthday with many
When this can and future Anthology
to the people.
more live shows, exclusive beers and
releases sit next to each other, the
14
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JANUARY~FEBRUARY 2021
band collaborations.
BREWERS JOURNAL
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WHIPLASH CELEBRATE FIRST ANNIVERSARY OF NEW BREWERY
D
ublin-based Whiplash Beer has celebrated the one-year anniversary of the first official brew in its own brewery.
Whiplash Beer was founded in 2016, as a side project for Alan Wolfe and Alex Lawes, who were both already working in the brewing industry, The duo went full time in 2017, initially gypsy brewing around Ireland and later across wider-Europe, taking slots where available to produce both the core beer favourites as well as special editions. It quickly became apparent as the interest and demand for more Whiplash beer grew across Ireland and internationally that they would need a space of their own. Breaking ground in Ballyfermot in 2019, the team began to build their own
Instead, they joined forces with The Big
has allowed them to deliver direct to
brewery, designing and commissioning
Romance, called some of their brewing
consumers during lockdown and the
everything in-house.
friends and set up a beer festival in Dub-
team has expanded, with nine staff now
lin and invited everyone to visit.
employed across multiple departments,
The facility handles handling small runs
Fidelity took place in July 2019 in Dublin’s
from brewing and canning to lab analysis
of new pilot brews as well as big tanks
Mansion House and for many of the
and marketing.
of popular year-round numbers such
guest breweries it was their first time to
Whiplash have also continued working
as Rollover, Body Riddle and Northern
ever pour in Ireland.
with collage artist Sophie Devere to
Lights.
Attending breweries flew in from all over
create the unique artwork for each new
the world and included the likes of Other
beer released and have established new
In the last year, Whiplash have produced
Half, J. Wakefield Brewing, Jackie O’s,
relationships with other Irish artists for
everything from hazy IPAs, Belgian style
Barrier, Northern Monk, Finback, North
upcoming projects.
Tripels and Grisettes, massive Stouts and
Brewing Co and many other friends
even a few exciting pilots that remain in
closer to home too such as Yellowbelly,
Commenting on the anniversary, Alan
the pipeline for now, all while maintaining
Rascals and Boundary.
and Alex said: “It’s now quite the pain in
their position as the #1 top rated micro-
This festival was just a taster of the type
our neck. We’ve ruined our lives.”
brewery in Ireland.
of global craft beer community Whiplash
The rest of the year is jam-packed with
want to forge from Dublin, and those
new releases coming for winter includ-
Last year, Whiplash had hoped to bring
collaborations are still on the books, as
ing the much-awaited seasonal return
guest brewers from all over the world
soon as it is possible.
of Fatal Deviation Imperial Stout and the first taste of the brewery’s barrel-aging
to work on collaborationsas part of the launch but as delays in brewery commis-
In the last few months Whiplash have
programme which has been quietly ma-
sioning set in it wasn’t seeming possible.
launched their online store, which
turing for the last few months.
16
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JANUARY~FEBRUARY 2021
BREWERS JOURNAL
COMPANIES TIE TO MAKE SHRINK WRAP AND PLASTIC RINGS “REDUNDANT” come more successful, they are looking to scale up. The next step after their own tap rooms is to supply retail and get onto the supermarket shelves. “Traditional packaging machines handle significant volumes, which are completely unnecessary for our customers. “Packaging machines available to the sector were not suitable as they were
S
designed for large volumes. The brewery market needed something more be-
iemens and T Freemantle
ing to scale up the opportunity to deliver
spoke for small to medium volumes.”
packaging solutions are
multipack carton board retail packs, as
“Our partnership with Siemens has
working together to “make
well as meet the increasing demand for
offered a solution to the industry and
shrink wrap and plastic rings
more environmentally friendly packaging.
helped our business penetrate a new
redundant”.
T Freemantle clients can also look for-
global market.”
The collaboration designed and built
ward to producing 100% recyclable cans
T Freemantle, based in Scunthorpe, has
three solutions capable of packing a
and cardboard packaging, where shrink
received 20 orders in the last 18 months,
range of can or bottle sizes and counts
wrap or plastic rings become redundant.
including The London Beer Factory; Vo-
and operating at varying speed.
Tony Freemantle, managing director, T
cation; Beavertown, Northern Monk and
The machines offer those breweries look-
Freemantle said: “As craft breweries be-
Thornbridge.
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2021
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awards.brewersjournal.info Deadline: 14th February 2021 Winners announced 25th May 2021 Full terms and conditions available at awards.brewersjournal.info
I
n 2019 year we launched the Brewers Choice Awards; designed to recognise the pinnacle of UK
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brewing, and to put the best of the best in the spotlight.
We’re proud that the Brewers Choice Awards return in 2021 and of course, they’re bigger and better than ever!
New Brewery of the Year
New Beer of the Year
A
I
Award. And to crown these worthy
IPA, some mixed-fermentation sours
Some riff on classic styles, some attempt
winners, we need you.
and some a mix of each. Regardless,
to refine them, some forge their own
There is a wealth of incredible beer being
each tread their own different path in the
path. But it’s that variety that makes
produced in the UK. The best beers
industry of brewing.
everything so exciting. In this category,
deliver fantastic flavour and awe-inspiring
We want to hear about those early
we want to recognise the beer that has
aroma, they’re consistent and leave a
landmark points for the business. Maybe
made its mark on the landscape in a
lasting impression whether it’s a one-off
you’ve offered employment to local
relative short time.
brew or a year-round number that offers
people, it could be the investments
In your entry, you should tell us the name
up that sought after reliability.
you’ve made, securing deals for your first
of the beer, the style of the beer, ABV%,
These beers are being produced by
beers with pubs, bars or restaurants. It
and overview and also any tasting notes.
brilliant breweries of all shapes and
could be all of the above.
sizes, some new and some older. Some
Tell us about your brewery’s approach to
employ an individual and others offer
facets of business such as its work in the
employment to dozens, or more.
community, commitment to training and
If you you’re doing to shouting about,
developing its staff, relationships with the
tell us. You can enter one, or all of the
broader industry and your approach to
categories. Or nominate a brewer for the
issues such as sustainability.
The Brewers Choice Awards are split into eight categories: Brewery Of The Year, New Brewery of The Year, Young Brewer of The Year, Brewer of The Year, Beer of the Year, New Beer of The Year, Branding of The Year and Lifetime Achievement
raft of excellent new breweries have opened in the last 36 months. Some of these outfits
have focused on the art of Lager, some
Lifetime Achievement Award. These awards will be presented during the industry party taking place at The Brewery on 25th May and also announced online and in the print edition of The Brewers Journal.
SUPPORTED BY:
Brewery of the Year
T
n a matter of seconds we can think of a dozen, nay dozens, of truly fantastic beers that have been produced in
recent months.
Beer of the Year
B
eer is a thing of beauty. That’s something we can all agree on, as we wouldn’t be here
otherwise. We want to celebrate the very best the UK has to offer. We’re not looking at dozens of different categories here,
o contend this award, we want
instead recognising one beer: The
to see a detailed overview of the
Brewers Choice Beer of The Year.
business success you’ve had in
It could be a new beer you’re super
the last 12 months. This will include full
proud of, or an existing beer that is its
financials or your trading figures for the
finest form to date following months
last year and your predicted future year
or years of working on the recipe and
figures.
dialling it right in.
Please showcase any key moments for
With a panel of industry experts, we’ll
the business such as new investments
be judging the beer on Aroma, Taste,
you’ve made, perhaps new distribution
Appearance and Marketing. In your entry,
deals you’ve struck or successes you’ve
you should tell us the name of the beer,
had in exporting your beer to other
the style of the beer, ABV%, and overview
countries.
and also any tasting notes.
As last year’s winners Northern Monk did so effectively, tell us about your brewery’s approach to facets of business such as its work in the community, and its commitment to training and developing its staff. What investment have you made in the
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Young Brewer of the Year
I
t comes as literally no surprise that there are some incredibly talented young brewers working in the UK
brewing industry. In a tightly-fought
laboratory side of the brewery, and tell us
category in 2019, Alice Batham of
about your relationships with the wider
Thornbridge aptly demonstrated why she
industry and approach to sustainability.
deserved such an accolade.
BREWERS JOURNAL
The winners of two accolades in 2019, Northern Monk
Some young brewers are running their
beers they create, expansion they’ve
own operations, others are cutting their
overseen or a team they’ve built. Maybe
teeth working at established outfits.
it’s all of those. We’d like you to provide
Regardless, these brewers are making
a maximum of two references from
their mark on the industry and are certain
employer(s).
to have a long, successful career in the field. Young is, also, a subjective term. You are only as old as you feel, of course. But for the purpose of this category, a young brewer is anyone under the age of 30.
Branding of the Year
L
et’s be clear, great branding helps sell beer. Now we have that revelation out of the way, we want
John Hatch accepting the Lifetime Achievement Award
Tell us about your responsibilities and
this category to showcase the stunning
successes in last 12 months.
array of design that breweries leverage
Maybe a recipe you developed, or the
to brand their beers. From the striking to
impact you’ve had on the company’s
the subtle, modern beer is blessed with
packaging operations, or improvements
some truly impressive branding; from the
to quality and consistency thanks to the
work that graces bottles and cans to keg
Young’s brewery. A passion project that
work you carry out in the lab. We’d also
founts, cask badges and beyond. Show
came into being upon the news that
like to you provide a maximum of two
us what you got!
Young’s was to shutter it’s London brew-
references from employer(s).
Brewer of the Year
O
ne of the finest qualities many brewers boast is humility. So this
ing business back in 2006, John Hatch
Lifetime Achievement
T
ensured that although the brewery would be leaving the site, brewing wouldn’t.
he inaugural Brewers Choice
In 2020 we want to shine the spotlight
Awards featured an accolade of
on another great of this industry. We’ve
designed to recognise lifetime
seen fantastic brewers retire and move
achievement. It recognised a brewer
on. We’ve seen brewers do what they’ve
convincing/persuading/forcing when
that has played an integral role in the
always done and that’s play their part in
it comes to ensuring these excellent
UK brewing industry and the brewery he
producing excellent, reliable beer that
brewers are considered. We want to
brews in. The Ram Brewery is no normal
forms such an important part in many
acknowledge a brewer that is truly an
brewery.
people’s lives. It will recognise a brewer
industry tour de force. What sets you,
Instead, it’s a truly unique operation
that has played an incredibly important
or them, apart from the rest? Is it the
housed on the grounds of the old
part in the UK brewing industry.
category is likely to need some
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DEAR JOHN
LIGHT AT THE END OF THE TUNNEL
IN JOHN KEELING’S EYES HOSPITALITY IS NOT JUST PART OF THE ECONOMY, IT’S ESSENTIAL. SO IT PAINS HIM TO SEE BREWERIES AND PUBS SUFFER DURING A CHALLENGING YEAR. BUT WHEN NORMALITY RESUMES, HE’S DETERMINED TO ENSURE THAT EACH AND EVERY ONE OF THESE BUSINESSES KNOW HOW VALUABLE THEY ARE. 22
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I
write this having just had my first
Well, I am in my sixties.
pub lunch for four weeks. Vaccines are on the way; shops are opening
Why do I enjoy it?
again. It should be a time for optimism but for pubs, breweries
Drinking a different beer in different pubs,
and the supply teams that connect them,
meeting people by accident or design,
that optimism is hard to find.
talking to strangers and passing the time of day with the publican.
I don’t know about you but I feel this
In other words, it’s called being alive.
latest lockdown was more depressing
So those pubs with food in Tier 2 can
than the first. Even coming out of it and
keep their head above water. For
moving to Tier 2 has done little to lift the
other pubs though without adequate
gloom. Goodness knows what those in
Government intervention, the future is a
Tier 3 feel.
huge problem.
I do think hospitality is bearing the brunt
The second point I would make is that
of the Government’s determination to be
some breweries, to be precise those
seen to be doing something.
with small pack facilities, are doing ok.
It appears from the data published
Certainly, supermarket sales of beer have
that there are several areas of British
skyrocketed.
life where transmission of this disease appears to be more problematic.
In some circumstances that has compensated for a lack of draught beer
To make matters worse there is no
sales but far from all. Those breweries
adequate financial support either. So,
without small pack have struggled and
hospitality is the sacrificial goat the
without financial support and life at the
Government has chosen and if so where
moment must seem very bleak.
does that leave pubs, breweries and the supply chain.
The third point to make is that there are vaccines on the way. At the moment, it
Well the answer to that question is a very
is a bit of a guess when they will have
rude one so I will concentrate on looking
immunised enough people before we
at any positive points my imagination can
can return to normal.
find. Indeed, it is difficult even to say what the The first thing to say is for some of us,
new normal will be. I am hoping that in
pubs are indeed open. However, you
the spring things will be back to normal
have to have a substantial meal which is
and I can start to experience my pub
subject to interpretation but my pie and a
crawls again.
pint is ok. I cannot go on a pub crawl because just
So far all I have done is really state the
going in a pub for a pint is not obeying
obvious but I am hoping the more the
the rules. Now a pub crawl for me is at
obvious is stated the more chance that
best three pubs only but it is a great joy
the Government will listen. Fat chance
to me.
perhaps but we have to have hope.
BREWERS JOURNAL
One of the best things I did in the break
industry. Oh, and if anyone influential in
between lockdowns was to have a
Government is reading this, I would add
four-week trip around Britain visiting old
the word essential. Yes, hospitality is
friends. Some by accident rather than
essential to the British economy.
design. (Yes, I’m talking about you lovely people in The Bridewell Liverpool and
So, I am going to make a vow. When
making new ones too, like the good folks
things do get back to normal, I am going
at the Bailey Head).
to plan another one of these trips where I can visit pubs up and down the country
It was great to go to see some old
just for a pint without booking a time slot.
friends at Palmers & St Austell and
Indeed, I’m going to go out of my way to
see some new breweries to me, like
visit pubs, wet led ones in particular and
Utopian, Monty’s and Simple Things
enjoy a pint of draught beer, preferably
Fermentations.
cask of course.
Each of those gave me some beer to
In fact, I think a trip around Britain will be
take away which when I drank when I
planned every year from now on. Just to
had returned to London, it brought back
give every pub and brewery that survives
some great memories.
this awful time my grateful thanks.
Drinking a different beer in different pubs, meeting people and passing the time of day. In other words, it’s called being alive.”
I am so lucky to have been associated with this wonderful and friendly
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COMMENT
MOVE WITH THE TIMES AS WE ENTER 2021 OLIVIER GOFFIN, VICE PRESIDENT OF THE GLOBAL CATEGORY FOR BEER, WINE AND SPIRITS AT SIDEL, IS SHARING INSIGHTS ABOUT WHAT DRIVES THE BEER MARKET AND HOW EQUIPMENT PROVIDERS LIKE THEM ARE WORKING TO MIRROR MARKET TRENDS.
B
eer with 70% of global sales
there are also low alcohol, non-alcohol
leads the alcoholic bever-
beers, radlers and different craft beers
age market worldwide and
with surprising taste such as the IPA.
the market is being dom-
In the U.S., hard seltzer – a mix of alcohol,
inated by five top players,
sparkling water and different fruit flavours
controlling more than half of the global
– is gaining its popularity and is expected
beer market.
to land in other regions (Europe, Southeast Asia and the Pacific and China) in a
As in all other areas, the pandemic has
foreseeable future as well.
brought changes to this sector as well. First, we experienced a complete col-
This new type of product has taken the
lapse of the on-trade market with bars
market by surprise not only because of
and restaurants being shut down and,
its unique taste, but also because of the
therefore, closing an important supply
way it is packaged and promoted.
channel for the brewers.
These new tastes together with the constraints of the pandemic created a
That led to incredible demand for the
demand for variety packs.
off-trade market to which some of the beer producers, unfortunately, were not
This packaging concept was introduced
prepared – while many of large brewers
to the food industry more than 15 years
were able to divert some sales from on-
ago but was never really accepted by the
trade to off-trade, many smaller brewer-
brewing industry.
ies just did not have the infrastructure to
Nowadays, customers tend to consume
change their business model.
at home, and they want to have a variety
From a packaging solution provider per-
of products to experience. Hence, they
spective, COVID-19 did not stop ongoing
expect that the brewers are able to
projects with brewers.
supply these packs. Over the past six
Sidel and its customers used this time to
months, we have seen a great amount of
prepare for the next normal – changes
inquiries on how to handle variety packs,
are not evitable; brewers need to be able
which is a new feature in line design.
to manage complexity and uncertainty.
Today, we are working on an installation
We are used to embrace and even drive
to handle variety packs in Central Ameri-
changes by enabling our customers to
ca, allowing our customer to produce six
secure their position and move forward
different flavours in different combina-
with full agility.
tions of flavours and packs. By handling variety packs, a packaging line becomes
New tastes and packaging formats: hard
a concept that is made of sophisticated
seltzer driving variety packs
filling technology, challenging secondary packaging and integrated large storage
Consumers are more curious than
facilities within the line.
they were 10 or 15 years ago, and their curiosity has encouraged the industry to
Premiumisation of the beer with flexible,
discover new tastes for beer by mixing
agile and sustainable solutions
the beverage categories together. People are also much more conscious
Quality is another driver for the industry.
about their health; they want to have a
In the past, consumers were probably
better life and they translate that into
less demanding when it came to quality
what they would like to buy.
but today people are expecting a premium quality when buying products. There-
Among the wide offer of traditional beers,
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fore, all the big players in the industry,
BREWERS JOURNAL
especially in the spirits sector, are eager to promote their brands. For delivering premium quality, producers need proper equipment, answering customer needs for flexibility, agility, sustainability and utmost beverage quality. For example, Sidel’s filling technology EvoFill for can and glass containers combines the best hygienic conditions with great flexibility, sustainability and performance level. A bit further on the line, our pasteuriser not only treats the beer very carefully and provides high quality, but also contributes to the environment with overall very low water and energy consumption. When it comes to labelling solutions, EvoDeco represents the concept of agility very well and can gently handle bottles without causing damage to the
is crucial to avoid damaging the contain-
aging line without making the containers
container and applying labels perfectly
er, bottle or can on the way. With regards
touch each other. Furthermore, “scuffing”
on the front, side and neck of the bottle
to this, we have solutions in conveying
is not desirable for returnable bottles, de-
with versatile labelling techniques.
and accumulation.
creasing the number of life cycles of the
Especially, accumulation solution like
bottle, thereby conveying and accumu-
To provide the premium look to the prod-
AQFlex, allow to connect equipment, ac-
lation solutions also play a great role in
uct throughout the packaging process, it
cumulate bottles, and balance the pack-
contributing to a truly circular economy.
www.kanegrade.com Tel: +44 (0) 1438 742242 Email: info@kanegrade.com
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brewersjournal.info
13/11/2019 11:10
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COMMENT
EFFICIENT AND EFFECTIVE WORKING AT BREWDOG, MORAG THOMAS HELPED PROJECT MANAGE A 300HL BREWERY BUILD, TENDER EQUIPMENT, IMPLEMENT SUPPLY AND DEMAND PLANNING PROCESSES AND MUCH MORE. IN THIS PIECE THOMAS, NOW THE FOUNDER OF ELSIE WAVES, SHARES SOME OF HER EXPERTISE ACROSS OPERATIONS, EFFICIENCY, SUPPLY CHAIN, PLANNING AND PROJECT MANAGEMENT.
P
rior to starting Elsie Waves, I
Revolution in New Zealand by providing
held an eclectic mix of roles
supporting analysis to prove there was
in various industries rang-
more demand for NZ hop varieties than
ing from quality control and
was currently being supplied.
technician at an optical lab-
oratory, NPD project management in an
My experience at BrewDog was wide
extrusion blow moulding factory, supply
ranging and a time I am proud of but
chain analyst and forecast planner in the
the current pandemic, lockdown and
automotive world to market and forecast
furlough brought about a fresh desire to
analyst at a global engineering business.
spread my wings, use my experience to support other businesses and to learn
In amongst that I also dabbled in a bit
more about the world outside.
of entrepreneurialism as I started two
I left in July 2020 and since then have set
businesses and worked alongside my
up my own consulting / project manage-
dad briefly in the events industry, which
ment business called Elsie Waves with
quite clearly didn’t make me a millionaire
the aim of working with breweries and
but gave me valuable experience in the
raw material suppliers to support various
wider business world.
operational challenges, growth missions, planning, project management etc.
All of this takes us up to November 2014 when I became production project
When thinking about what my next
manager at BrewDog, reporting directly
career move would be there was one
to Martin Dickie and about to become
constant that I couldn’t let go of and that
exposed to a huge variety of activity,
was that I wanted to remain connected to
opportunity and fast paced madness like
beer in some way.
you wouldn’t believe.
Being part of a craft that outputs deli-
In my time at one of the UK’s fastest
cious products is extremely rewarding
growing companies, I project managed
as I’m sure you know so I’m delighted to
a 300hl brewery build and a 130,000ft²
have gained a few initial projects that has
warehouse start up, tendered the USA
allowed me to do that… long may that
brewery equipment, implemented supply
continue!
and demand planning processes, recruited many amazing people, designed
I am a planner and data geek at heart.
capacity models to fine tune production,
I like there to be a rough plan of attack
supported improved budgeting/report-
to achieve an objective, the objective to
ing processes, managed hop contracts
be clear, people to be accountable for
and material forecasting and built a
their tasks within that plan and to see
production process data system.
tasks getting ticked off with celebrated milestones along the way. Pretty straight
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In addition, I was able to become Cer-
forward really! Being organised does not
tified Cicerone, an Aroxa trained taster
mean being rigid and remaining flexible
(taught by the amazing Bill Simpson) and
is so important to get things over the line
have participated in four hop harvest
and done. Even those who claim rebel-
selections in Yakima, USA. I was also
lion towards bureaucracy can surprising-
lucky enough to visit hop farms and
ly, or unsurprisingly, succumb to it.
played a tiny role in the start-up of Hop
I have never wanted to conform to the
BREWERS JOURNAL
An example of material planning
to most things, but we all have our sweet spots and data management, analysis, efficiencies, forecasting and inventory management are up there for me.
norm and once said “I don’t like being told what to do” in an interview then
At BrewDog, growth was phenomenal,
received feedback that I should not have
and they were able to invest in equip-
said that.
ment as they grew. However, there
I meant it, but perhaps not in the way it
were plenty of times when capacity was
might have been heard. I believe whole-
capped, and in other businesses, many
heartedly in getting people on your side
examples where capacity appears to be
when a task or mission is at hand.
maxed out despite on paper having more available (e.g. a line runs at 5,000 cans
Taking on their thoughts and ideas
per hour, you expect to produce 5,000
regardless of where they sit and pushing
cans per hour).
the “all in it together” motto as a way of
Something that is often overlooked is
achieving the goal rather than “do this (or
OEE (overall equipment effectiveness)
else)”.
and the tracking of your line perfor-
I’ve often read this type of approach in
mance. If you are only producing 2,500
academic leadership and management
cans per hour despite having a greater
texts and thought “obviously!”, and many
demand, then you are only achieving
will say it’s their approach too but the
50% OEE. will continue to be below its potential.
truth is in what actually happens rather than a written charter so being there
“Something that is often overlooked is OEE (overall equipment effectiveness) and the tracking of your line performance.”
Why is this? It’s not just packaging lines that should
alongside my team and/or colleagues, being visible, approachable and
Well, it can be a multitude of things –
be measured for performance. Beer
open-minded is how I’ve tackled many of
slow start ups, complex SKU ranges
yields throughout the process can be
the objectives I’ve been tasked with.
and inventory policies meaning constant
traced, not just from wort to final package
changeovers, faulty parts on the line,
but at a number of steps along the way
Ok so on with what I actually do! For the
crew breaks not optimised, shift hando-
(de-yeast, de-hop, filtration) so that you
rest of this article I’m going to write about
vers, unclear schedules, poor packaging
truly understand where your biggest
some of the initiatives I’ve worked on and
materials… the list can go on and on!
losses are occurring to apply the right
developed to give you a taster of where
Unless you track and understand where
focus on reducing the overall impact.
my focuses and areas of expertise lay
your downtime is occurring and review
with regards to my new venture, Elsie
the outputs from this, you are unlikely to
Every 1% of beer lost can add up to huge
Waves. I like to think I could turn my hand
improve your OEE, therefore, your output
sums of over expenditure and lost rev-
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Above left: A brewery at Brewdog in Ellon, well undwerway
Of course, it is not 100% guaranteed but
People go the gym on the same day
by working with your supplier by sharing
and/or time every week, they go to bed
data, trends, projections and plans you
at the same time at night, get up at the
are reducing risk whilst also strengthen-
same time in the morning, they have
ing your relationship.
team briefings at the same time each week or month, they walk the dog at
Across various roles I have built fore-
the same time each day… these are all
enue every year so allowing time within
casting tools to project ingredient and
patterns and they’re easy to remember
your operation to continuously improve
material requirements which we shared
because you always do it at the same
yields and OEE can reap extremely
with our suppliers.
time so you “get into a rhythm”.
worthwhile benefits.
It stabilised the supply, reduced priority
If you apply the same logic to a pro-
I have built a number of models and ana-
shipments, pricing was more secure and
duction schedule or a supply planning
lysed many scenarios providing feedback
favourable as the foresight for increased
activity for your materials, then you get
and suggestions, working alongside pro-
volumes were shared and suppliers were
into the habit of always doing the task
duction teams also, in order to achieve a
keener to work with us on experimentals,
and therefore the task becomes easier to
higher output and satisfy the customer
R&D, data sharing and selections.
remember and do. Of course, when it comes to beer (and
demand which of course is what we all A model does not need to be complex
all consumer demand driven products)
and once you have a template set up it
there will be seasonality, peaks and
Getting your demand forecasts as close
can be updated easily.
troughs, NPD and various other factors
to accurate as possible is paramount to
When building a tool to carry out cal-
(lockdown!!) that affect what is required.
stabilising the cost and supply of your
culations, the trick is always to have the
ingredients and packaging materials.
future in mind so that you reduce time
But in many cases the schedule can re-
It means growers and manufacturers
and effort going forward.
main the same, except for an adjustment
can plan ahead, build in some buffers or
Spend a bit more time in getting it setup
to the volume that you schedule.
collaborate with others to secure your
so that your daily or weekly reviews are
If you produce something every four
supply.
carried out at a glance or by exception
weeks then sometimes you might do 100
and then you all of sudden have hours
of it and the next time you might do 200
Better foresight can lead to longer term
back each week to focus on other value
– but it’s the same item being produced
relationships, and especially if you are
adding. Coupling with the above is the
so every one knows we are doing that
planning to grow as a business, you can
development of an inventory model
item today and the inventory model can
work with suppliers to become more ef-
for raw materials and finished goods to
be set to know that this item is going to
ficient as well as reduce the need for last
create a fixed repeating schedule. We
be replenished today.
minute orders, priority shipping etc which
talk about getting into a rhythm but what
often leads to unnecessary overspend.
does that mean?
should be focussed on.
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Putting in place semi-fixed production
BREWERS JOURNAL
frequencies will help your teams get into
Knowing why and how it is different is
a rhythm, be more expectant of what’s
critical.
coming up (and hopefully therefore more prepared) and your safety stocks will be
Having all the production data stored in a
replenished regularly so that the overall
centralised system with one truth source
stock level can remain low, beer stays
so there’s no copying and pasting from
fresh and availability remains high.
one sheet to another, there’s no multiple copies of the production schedule,
An important factor amongst all of this
records are up to date, your material and
is cost. You know your labour costs
ingredient usage log links to your brew
because you’ve got your schedule set
batch and finished products all makes life
up, you know your material and ingredi-
so much easier when you want to know
ent costs because you’ve stabilised your
how much you’ve produced, how much
supply with forward projections and you
it cost you, how much more you need to
know your equipment and yield efficien-
produce and when you need to top up
cies because you are measuring them
your raw materials.
and can therefore apply the cost of them to your overall model.
Spreadsheets can suffice with the right intel in setting them up and clear own-
You can get a lot more complex in all
ership of the data within your teams – or
of these areas but in very simple terms
look at PowerApps, something I discov-
these inputs and performance outputs
ered recently which could totally revolu-
will allow you to put together a decent
tionise and replace the need for complex
cost of goods model which you use for
ERP or SCM systems within SMEs.
When building a tool to carry out calculations, the trick is always to have the future in mind so that you reduce time and effort going forward,” Morag Thomas, Elsie Waves
budgeting overall spend as well as individual finished goods items allowing you
I hope you find the above insightful.
to pitch to customers at a more accurate
Probably for some of the newer brewer-
margin.
ies out there it’s a bit more useful than for those who have been plying their trade
I’ve prepared a few of these over the
for years but there’s always room for
years and have found the simpler the
improvement.
better and more likely you are to maintain them as well as be able to compare the
I’m always keen to hear from people who
actual cost to the planned cost which can
need a bit of support in delivering that.
of course be something entirely different.
Thanks for reading and keep on brewing!
brewersjournal.info
JANUARY~FEBRUARY
2021
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29
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Brewers Journal half page Dec 2020 AW.indd 1
22/12/2020 15:18
COMMENT
WHERE NEXT FOR HOSPITALITY? 2021 PRESENTS A RAFT OF OPPORTUNITIES FOR UK HOSPITALITY. HERE, BEER PIPER’S JEFF SINGER TAKES A LOOK AT HOW THE NEXT YEAR WILL LOOK FOR LANDLORDS AND BAR OWNERS.
Restrictions will still be in place for much
time for the industry. Luckily, our sys-
of the on-trade as we shift into 2021, so -
tems ensure that lines can be cleaned to
for the surviving businesses - we need to
the highest standards with minimal effort
focus on the positive and look at how we
from staff. They can even be controlled
move forwards into the new chapter.
and schedules maintained using an easy to use app.
Here are five things we expect to see in 2021 that will affect the hospitality
We expect that there will be an increased
industry.
focus on ensuring that the correct cleaning products are used for all areas
Increased focus on hygiene
- front of house - including tables, floors, visible surfaces, light switches and door
Customer confidence will be number one
handles, behind the bar which includes
on the agenda for all hospitality owners
glassware, fridges, and all nozzles,
and managers. Although many Brits will
connectors and sparklers, and the cellar
be keen to throw caution to the wind and
which includes your beer lines, coolers
or the UK’s hospitality indus-
enjoy the social aspects when outlets
and other equipment.
try, 2020 has arguably been
can reopen fully, many others will under-
the most challenging year
standably be feeling very cautious after
for many a decade. As we
such a tumultuous year.
F
ease cautiously into 2021, the
sector is turning its sights to the trends
We expect that there will be an increased
and changes that will impact on business
focus on hygiene throughout bars and
as the world slowly emerges from the
pubs, from front of house, behind the bar
COVID19 pandemic.
to the back room and cellar.
It is an unfortunate reality of COVID19
We also expect many managers and
that many independent pubs, bars and
owners to strive for the strictest hygiene
restaurants have struggled in 2020, with
levels so as to achieve the highest stand-
a large percentage of them being forced
ard from awarding bodies.
to shut their doors permanently. For the
This is something that is demonstrable
surviving businesses, hospitality owners
to customers, so it’s a good way to build
will no doubt be re-examining business
and maintain confidence with punters as
procedures and services to ensure they
well as staff members.
are working as smartly and safely as
Regular cleaning schedules and higher
possible.
levels of staff training are two things that managers and landlords can do immedi-
As a partner to the UK’s on trade, Beer
ately to ensure standards are met. When
Piper rode out the Corona-Coaster in
it comes to beer lines, ensuring that
2020 by ensuring that its clients and
these are cleaned on a regular basis is
customers were maintaining their beer
always the best approach.
lines, even throughout the lockdown and tiered closures.
Unclean or poorly maintained beer lines
It’s been a tough year. But it’s imperative
can lead to low quality pints as well as a
that we stick together and look forward
drop in customer confidence - something
with an increased sense of resilience.
that nobody wants or needs at this critical
brewersjournal.info
Unclean or poorly maintained beer lines can lead to low quality pints as well as a drop in customer confidence something that nobody wants or needs at this critical time for the industry,” Jeff Singer, Beer Piper. JANUARY~FEBRUARY
2021
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31
Additionally, we also expect hand
managers up to 75% of beer by selling it
Younger consumers actively look for
sanitisers to be part of the furniture after
rather than throwing it down the drain.”
authentic, progressive brands with stories and ones which ensure their environmen-
becoming such a fundamental part of life Premiumisation of drinks - the perfect
in 2020.
tal impact is as low as possible.
serve, every time This shift in focus has led landlords and
Saving money without cutting corners Premiumisation within the Beers, Wines
bar managers onto the same path - with
With the industry taking an absolute
and Spirits sector has continued in 2020,
many of them actively looking for de-
battering as a result of the pandemic, the
even with the majority of purchases com-
monstrable ways to lower their impact on
outlets that have survived 2020 will be
ing via the off trade” says Jeff.
the environment, whilst also catering for consumers who are vegan, vegetarian,
looking at ways to work smarter and save money - but without cutting any corners
Recent figures from Nielsen Scantrack
or lowering any standards in quality.
and the CGA found that beer was the
flexitarian, teetotal or gluten free.
major winner of the first 2020 lockdown
SIBA’s report also found that there has
This can be a tough ask, of course, but
period, with value sales up £737m
been a significant increase in the volume
there are some ways that landlords can
compared to the same period in 2019 to
of no, low and gluten free beers that their
save money behind the scenes without
a total of £2.2bn in the 17 week period.
members have been producing, and they
losing staff members, closing the doors
Premium beers grew faster than standard
expect this trend to grow exponentially
at quieter times or sourcing lower quality
beer - up £452m, compared to £164m.
over the coming years.
products. With more people drinking at home be-
Bar managers and landlords will un-
Looking to the cellar can help. Adding
cause of the on trade closures, we have
doubtedly be seeking out eco friendly
insulation to equipment, doors and
seen a general shift to more premium
cleaning products, as well as products
cellar hatches can help to save money
choices.
that boast recycled and recyclable
in the long run, and ensuring refrigera-
Additionally, a recent report by SIBA has
packaging. They will also be searching for
tion equipment is working as efficiently
found that value growth in craft beer is
ways to reduce waste.
as possible is also something else to
increasing due to consumers viewing it
We expect that a more holistic approach
consider.
as a premium product.
to sustainability and eco practices will
Making sure all equipment is maintained
And, although smaller craft brewers are
become the norm.
by professionals is also something that
under pressure from the bigger national
As well as helping to reduce beer waste,
will save you money in the long term.
and international brewers jumping on the
Beer Piper systems always use powerful
craft bandwagon, they are also seeking
yet environmentally-friendly Chem-
Additionally, installing a high tech, auto-
more direct access to market by acquir-
isphere products, as well as utilising
mated beer line cleaning system instead
ing and opening tap rooms and bars if
technology to help users stay efficient.”
of cleaning lines manually will save you
they can. Events up their game
a lot of money, a lot of time - and staff hours - and, more importantly for cost
With this shift comes an increased
saving, can help to substantially reduce
spotlight on serve quality, so ensuring
One positive trend to look forward to is
beer waste.
that all equipment behind the bar is
the rise of real life events. When pubs
well maintained and spotlessly clean is
and bars are allowed to reopen properly,
One of the most distinctive features of
a good start to pulling the perfect pint
we expect to see an increase in events
Beer Piper’s market-leading wet wash
every time - especially when customers
such as quiz nights, food evenings, talks,
beer line cleaning systems is the Dis-
are becoming more and more discerning
tastings, community events and mid-
pense Line Beer function, which gives
when it comes to premium drinks.
week deals. We also expect that many venues will
landlords and bar managers the option of saving much of the valuable beer that –
“Independent and smaller craft brewers
seek out local partnerships and collab-
until now – simply gets poured down the
pour huge amounts of passion into their
orations to spark consumer interest and
drain when doing manual line cleans.
creations, so ensuring that beer lines are
attract footfall.
maintained and cleaned will guarantee a The actual savings to be made will natu-
great pint for punters, time after time.”
Creative events such as these will hopefully help to revitalise the industry and
rally depend on the number of lines and the length of the beer line from cellar to
Continued focus on sustainability and eco
reunite people with their friends again,
bar. However, if you calculate how much
practices
after a tough year. Although platforms
beer you currently pull-off and throw
Over recent years, we have seen an
such as Zoom and Teams have been
away when cleaning your beer lines via
increased focus on conscious brands as
incredible for maintaining social conver-
the traditional manual method, Beer
consumers seek out sustainable and eco
sations, there’s nothing quite like a beer
Piper systems save landlords and bar
friendly firms to buy into.
and a laugh with friends in real life!
32
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BREWERS JOURNAL
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TBJ janfeb21.indd 1
03/12/2020 16:33:30
COMMENT
CORRUGATED CARDBOARD AND ITS ROLE IN YOUR BREWERY WHEN IT COMES TO YOUR PACKAGING PROPOSITION, CORRUGATED CARDBOARD IS ONE OPTION THAT TICKS BOXES FOR THE BREWERY AND CONSUMER ALIKE, EXPLAINS MARK LEVERTON, SALES DIRECTOR AT ATLAS PACKAGING.
A
s the world appears to be
Fully Enclosed cases and Shelf Ready
turning the corner on the
Packaging in 2013 and haven’t looked
Covid pandemic the news
back according to production manager
media will begin to refocus
Rob Orton.
their attention on climate,
the environment and consumer packag-
“The cardboard box is really important
ing.
to us, the case is what we’re delivering the bottles to our customers in so it’s
And with the growing expectation from
important that it’s strong and looks really
shoppers that products shouldn’t come
appealing to the customer,” he explains.
wrapped in lots of plastic, businesses
“In conjunction with Atlas Packaging our
are having to find ways of packaging in a
boxes are really well designed and they
more acceptable manner.
look fantastic. The recycling element is super important and as we know it’s only
Corrugated cardboard is one type of
going one way.”
packaging material that has resonated with consumers. It’s sturdy enough to
The advantage that cardboard has over
cope with home delivery and doesn’t
many other packaging materials is that it
need another box for transportation.
doesn’t become a problem for the end
St Austell Brewery in Cornwall made
user.
the move from tray and shrink wrap to
34
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BREWERS JOURNAL
Consumers can collapse the boxes and
plastic wrap machine that would be a
With clever design work corrugated
place them out for kerbside recycling
good time to investigate moving to print-
boxes can be produced with cardboard
collections. Many local authorities in the
ed corrugated.�
internal dividers built in for protection
UK will only accept clear or white plastic
Many breweries might be concerned that
during transit to greatly reduce the num-
and not plastic wrapping.
the consumer can’t see the design on the
ber of breakages as well as increasing
bottle by moving from tray and shrink to
the speed of packing. We have teamed
The makers of Tribute and Proper Job
a cardboard box.
up with Cornish firm Flexi-Hex this year to
sources its boxes just across the border
But a key feature for St Austell Brewery
provide their innovative hexagonal cellu-
in Devon from Atlas Packaging. The box
was having the packaging fully branded.
lar system which cushions single bottles
company takes in FSC certified sheet
Atlas Packaging was able to put a high
during delivery.
board before printing, die cutting, folding
quality print across St Austell’s packaging
and gluing all on the same site in Barn-
including their fully enclosed transit box-
Both companies are anticipating growth
staple.
es as well as their shelf ready packaging
in this sector in 2021 as more brewers
that faces the consumer in supermarkets.
move into the expanding spirits industry, particularly in gin and rum, combined
I believe more breweries will move away from shrink wrap when the time comes
Printed wrap around cardboard boxes are
with the change in home shopping
to change their wrapping machinery.
now becoming increasingly popular for
habits.
Small to medium sized breweries may
their light weight and durability.
well have invested a considerable sum in
On smaller runs of up to 1,000 wrap
recent years on shrink wrap machinery.
arounds we find that our digital print is
But as consumer expectations have
very cost effective.
changed then breweries will need to bal-
For larger production runs our range
ance how long they can continue to use
of Flexo printing machines deliver an
plastic against the public’s critical view of
outstanding print direct on to the corru-
the material.
gated box. It’s worked really well for firms like Guinness, St Austell, Asahi Cornish
So when they think about changing the
Orchards, Fuller’s and so on.�
FERMENTATION RANGE 25 to 40°C (77 to 104°F) FLOCCULATION Very high ALCOHOL TOLERANCE 12% ABV ATTENUATION Medium to high
VOSS
LalBrewÂŽ voss
www.lallemandbrewing.com brewersjournal.info
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2021
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RED, WHITE & BREW 2020 HAS BEEN A CHALLENGING AND TESTING YEAR, THAT MUCH IS CLEAR. BUT FOR FANS OF GREAT US BEER, THE CHOICE AVAILABLE TO THEM IS BETTER THAN IT HAS BEEN IN A LONG, LONG TIME.
W
hen Metallica, the
home brewing days, while Cigar City
seminal American
brewmaster Wayne Wambles is also a
heavy metal band,
member of that particular fan club.
started out in the early 1980s, many
Odell Brewing Co founders Doug and
of their key influences hailed from the
Wynne fell in love with UK ales during
UK. Outfits such as Iron Maiden, Diamond
their honeymoon in 1985 and, upon
Head and Black Sabbath would make an
moving to the UK in 1983, Brooklyn
indelible mark on Metallica’s sound.
Brewery’s brewmaster Garrett Oliver would have his first experiences of
These UK bands, in some shape of form,
cask. A discovery that would alter his
could be considered part of the new
professional trajectory from there on
wave of British heavy metal, something
in.
of an underground phenomenon that grew in parallel to the punk scene of the
In the decades that have passed
time.
since these epiphanies, pioneering beers such Sierra Nevada Pale Ale,
While American groups such as Metallica
Brooklyn Lager, Jai Alai from Cigar City
would draw a great deal of inspiration
and Goose Island IPA represent just a
from these bands, they would go on to
handful of releases from these brew-
put their own mark on the music they put
eries alone that have single-handedly
out. And in many cases turn it into some-
lit a fire in beer lovers across the land
thing completely different altogether, to
that have thought: “I love these flavours
great, world-beating success.
so much, I want to try and create my
In doing so, artists such as Metallica and
own.”
their contemporaries in Slayer, Anthrax and Megadeth, have themselves gone
And much like Metallica did with their
on to influence countless generations at
appreciation of early British metal,
home, in the UK and all across the globe.
the beers that have stemmed from brewers’ love of those groundbreak-
In the years that followed the formation
ing US brews, the creations that have
of San Fransisco’s finest, other members
followed have taken on a whole new
of the US population would be taking a
life of their own.
different kind of inspiration from the UK. This time in the form of its ales that, to
But in recent years it felt that if you
this day, remain much loved across the
wanted to enjoy great US beer in the
Atlantic.
UK, you had options but variety could be hard to come by. Especially when
“I had visited many breweries in small
it came to variety of the fresh kind. But
US towns. And I’ll be honest, they really
in 2020, choice has vastly improved -
didn’t make as much sense to me as
both in the trade, and consumer side
what I had in mind,” John Hall, the found-
of the market.
er of Goose Island told us back in 2016. “Look at Fuller’s. It’s a big brewery, mak-
Lotte Peplow, the Brewers Associa-
ing great beers based in a big city. It just
tion’s American Craft Beer Ambassa-
resonated with me. The dream for me
dor for Europe, believes that American
was to be a Fuller’s, to represent Chicago
craft beer presents “unparalleled
like they did in London.”
flavour” and is sought out the world over for a number of reasons.
English cask was also an early influence on the team at Sierra Nevada during their
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“The use of high quality raw materials,,
BREWERS JOURNAL
brewersjournal.info
JANUARY~FEBRUARY
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37
technical brewing, expertise committ-
craft beer in the best possible condition.
first time in a long while and you found
ment to quality from production all the
There has never been a better time to be
yourself thinking - Ok, this is quiet nice!”
way through the supply chain to ensure
a beer lover!”
he laughs. “So I said to Lucy, we really should be
it reaches the beer drinker exactly as the brewer intended,” she explains.
One company working hard to bring fresh
trying to bring these beers over.”
US beer to the UK is Beer Hop. Founded Peplow adds: “But don’t just take my
by husband and wife combo Lucy and
Tobin adds: “So I spoke with Ian Newell,
word for it, American craft beer regularly
Matt Tobin earlier in 2020, the business
the UK managing director of Sierra Ne-
wins top honours at international beer
is working directly with Sierra Nevada to
vada, about the idea and he told us he
competitions around the world.
supply an extensive range of the brew-
couldn’t think of anyone better for it.”
“Another reason why American craft beer
ery’s beer to consumers. And with that, much of the brewery’s
remains popular is because beer drinkers are curious and like to experiment with a
Running The Wise Old Owl in Kingsfold
portfolio would become available to the
range of styles from a number of different
in the south of England, Tobin would start
Tobins. While they work directly with
countries.
stocking Sierra Nevada Pale Ale.
Sierra Nevada, Beer Hop partners with
It allowed him to rediscover a brewery
businesses such as James Clay and
“Consumers are increasingly discerning
he had enjoyed on a holiday in Florida
Heathwick on other breweries it offers
when it comes to what they buy, and
several years prior.
consumers, which include Cigar City, Oskar Blues and Anchor Brewing.
becoming more familiar with ingredients, shelf life and beer styles than ever
And little more than two years ago, they
before.
would take on a tenancy, The Star in
“We didn’t know how Beer Hop was
“American craft beer complements sales
Petworth. In doing so, they effectively
going to go,” he explains. “Starting in mid
and variety for all craft beer, beer drinkers
became a Sierra Nevada taproom with
July, we knew we needed to work with
appreciate variety and the opportunity to
six guest taps showcasing Sierra Nevada
others. But the key for what we do here,
explore and discover world-class quality,
beers.
is the relationship with Sierra Nevada. The passion we have for the product is
imported American craft beer.” “We became a bit of a destination, he
of great value to the brewery and they
The UK is an important trading partner for
explains. There was a lot of firsts, having
respect that.”
American craft brewers and represents
Hazy Little Thing on draught, alongside
the second largest global export market
stocking beers like Otra Vez, Sidecar
Much of what the company is bringing
(after Canada) with 11.9% of all exports.
and more. I told Fuller’s I wanted these
over from the brewery has been bottled
In 2019, global exports of American craft
products, so please get them! And with
or canned less than two months prior.
beer were worth $69.3 million.
that, Sierra Nevada would add them to
And in addition to the strong partnership
According to Peplow, there were fewer
the shipments coming over.”
Beer Hop have with Sierra Nevada, Tobin
than 50 American craft breweries forty
Steve Grossman, the brother of brewery
expects to grow the company’s offering
years ago and the craft beer market as
founder Ken Grossman and himself an
in 2021 and bring more beer over, and
we know it was non-existent allowing
ambassador for the business, visited for
with that same emphasis on freshness.
American craft brewers to pioneer the
an event showcasing Sierra Nevada’s
market from scratch.
beers.
“It’s been a learning process so far,
“People came from far and wide,” he
but we’re really, really happy with the
smiles.
response we’ve had, says Tobin. “And we
She adds: “Today there are more than
can’t wait for what next year brings.”
8,300 small and independent American craft breweries producing a variety of
This meeting with Grossman would help
high quality, full-flavoured, style diverse
Tobin take the next step in this relation-
Another UK business that has emerged,
beers unparalleled anywhere else in the
ship with the US giant.
in part, as a result of the impact the global pandemic has had on people’s existing
world. The duo were invited out to the States to
careers is The Beer Bruvs.
“Consumer demand for for new and
visit the brewery as a thanks for their sup-
exciting beers like American IPA, barrel
port in the UK. In that time, initial discus-
Co-founded by Paul Kirkby, the company
aged beers, or well-made classic styles
sions were had on Tobin’s desire to bring
is also offering a wide array of US beers
continues to grow internationally and oth-
the brewery’s beers over the Atlantic on a
direct to the consumer, working initial-
er brewing nations are copying American
more regular basis.
ly with the Bronx Brewery, Destination Unknown Beer Co, Paradox Brewery and
craft brewers in a ‘full circle’ effect.
Workhouse Beer Co.
“Retailers are now more aware of shelf
And two weeks after returning from the
life and chilled storage requirements
US, lockdown stuck.
than ever before helping to preserve
“The weather was great, so we were sat
“What we’re trying to do is something
beer flavour and maintain American
in the garden being able to relax for the
a little different,” says Kirkby. “There are
38
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BREWERS JOURNAL
a lot of excellent US breweries around that everyone knows, but there are also
Companies such as Beer Hop and The Beer Bruvs are bringing an increasing number of US beers to these shores
what’s happening with breweries in the States, and provide them with access
a lot of great outfits with equally great
so some of the fantastic beers they are
reputations that haven’t made it over here
making.”
before.” Speaking to us in 2016, Goose Island founder John Hall said this: “Travelling
The current economic landscape in 2020 effectively fast-forwarded a career
“There is a lot of great beer in the UK, but
is the best education anybody can ever
change for Kirkby. He was already a fan
lots of these outlets are offering the same
have. To travel, and see what everyone
of US beer and following a conversation
names and same releases. We’re offering
is doing, it can change your life. Let me
with a fellow beer-loving family member,
something different, something comple-
tell you.
they decided to make a go of giving UK
mentary, and that can only be a good
consumers access to breweries and their
thing,” he explains.
“I was working with a big company, and I was able to travel a lot and it opened my
beers that they didn’t have before. Already lined up for next year are beers
eyes to so many things, not least of all,
Working with freight business Sam-
from Gun Hill Brewing Co in the Bronx,
beer.”
skip on the logistics side, Kirby and the
Departed Soles of Jersey City and Rogue
team are eager to build a name for the
Ales of Oregon.
And in a year where travel has been off the agenda for many, getting a taste of
breweries they’ve already brought over, alongside the wealth of businesses
“It’s a great time to be a fan of US beers
fresh beers from overseas has to be a
they’re expecting to take to these shores
in the UK,” says Kirkby. “All we want to do
pretty good substitute.
in 2021, too.
is offer people that variety, and insight in
brewersjournal.info
JANUARY~FEBRUARY
2021
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39
STEADY AS THEY GO F
YOU CAN MAKE YOUR WAY IN THIS INDUSTRY WITH GREAT BEER BUT WITH THAT, YOU NEED TO BE GENUINE IN YOUR APPROACH AND CREATE AN ENVIRONMENT PEOPLE WANT TO BE PART OF. AND FOR THEO FREYNE, FOUNDER OF DEYA BREWING COMPANY, HE’S STRIVING TO DO JUST THAT.
or many, Odell IPA is the quin-
every day was quality.”
tessential American IPA.
Hailing from Fort Collins, Colo-
Freyne’s stint at Odell complemented his
rado, the 7.0% beer features no
studies, where he completed a Masters
less than nine American hops
of Brewing and Distilling at Heriot-Watt
and a blend of Pale and Vienna malts,
University. And it’s that time in the US that
perfectly married with the brewery’s
put him good stead for a future running
house yeast and fresh Rocky Mountain
his own business.
water from the Cache la Poudre River. He explains: “They are a big brewery It’s the flagship release of the brewery
making lots of different beers but every
founded by Doug Odell, his wife Wynne,
single detail, no matter how minute, was
and his sister Corkie back in 1989, and
so well considered. There are lots of dif-
one that’s gone on to influence and
ferent cogs forming part of this massive
inspire countless brewers since.
wheel, but each and every cog has to be spot on.
A much-loved beer, it has long been a
“This attention to detail resulted in beers
go-to for those lucky enough to get their
of the highest quality, but what was of
hands on it.
equal importance was that everyone in that team loved working for the company.
Some 4,500 miles across the Atlantic,
“Each member of the brewery was treat-
Deya Brewing Company of Cheltenham,
ed the same so you ended up with this
England, are following their own path in
whole synergistic effect where people
beer.
took pride in what they’re doing every day, and that showed in the beer.”
And in Steady Rolling Man, the brewery’s 5.2% Pale Ale, they have their own flag-
And making Deya a brewery that is a
ship beer. One that has already become
company his team want to work for is
a byword for quality in the world of hazy,
front and centre of Freyne’s focus as the
hop-forward UK brewing.
business continues its impressive growth
And although it bears little resemblance
trajectory.
to Odell’s beloved IPA, Deya’s founder Theo Freyne learned much about quality
Deya started out back in 2015. As a die-
and consistency during his own intern-
hard fan of US beer and the culture that
ship at the American brewery.
surrounds it, Freyne built the recipe of Steady Rolling Man on a homebrew scale
“When you have the chance to work at a
before brewing it locally on a 4bbl kit.
brewery like Odell, you become some-
40
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JANUARY~FEBRUARY 2021
thing of a sponge,” he smiles. “I was sim-
Things moved quickly and by 2016, he
ply trying to absorb as much as possible.
had the keys to a 4,000ft2 industrial unit
But the overriding message each and
in Cheltenham, home to a 10bbl kit and
BREWERS JOURNAL
a 800ft2 taproom where the brewery’s
especially in the last year.
beers were first poured that May.
Regular releases launch weekly on its webshop, and Freyne acknowledges
With the increasingly popularity of hazy
how the wealth of social restrictions in
pales and IPAs, coupled with the quality
place during 2020 have driven more traf-
of Deya’s output, the brewery grew its
fic to web sales for breweries such as his.
team, added extra fermentation capacity, and a new canning line.
“This year has been so strange. So many people have been buying online, be-
But by 2019, it was time to move on. The
cause they haven’t been able to go out
brewery had outgrown its existing site
to the pub,” he muses. So that’s obviously
and secured a new 25,000sqft premises
a factor in having such strong sales in
only moments from its previous facility.
that area. But when things do get back to
One that has been retained going for-
normal, we hope that we can build upon
ward.
and sustain that relationship with the consumer.”
The centrepiece of this new brewery is a a 40hl four vessel brewhouse
But he’s also clear on the valuable and
from Leeds-based SSV Limited, and a
essential role that other businesses, both
2,000sqft destination taproom.
in the off- and on-trade, have in helping build the Deya name.
“SSV were fantastic throughout the whole process in terms of the install and plan-
“Hearing and seeing people buy our
ning, and getting the whole site up and
beers in pubs, bars and bottleshops is
running,” he says. “The capabilities of the
an incredibly rewarding feeling, and one
new brewhouse are just night and day
we are always extremely grateful for,” he
compared to our brew kit.
says. “But with the ability to make more
Each member of the brewery was treated the same so you ended up with this whole synergistic effect where people took pride in what they’re doing every day, and that showed in the beer,” Theo Freyne, Deya.
beer than before, we want to get out to “At the old site, things was very manual,
even more people and fulfil the demand
and quite basic. But we really loved work-
we’ve previously been unable to.”
ing there and enjoyed brewing on that kit. But the new technology is just a massive
Elsewhere, the business has also just
step up for the whole company, and it
undertaken a full carbon audit with the
makes a huge difference in everyone’s
aim of making the brewery carbon neu-
working day.”
tral. This forms part of a holistic approach being taken to the company.
While brewing commenced on their new kit in January of 2020, the year that
“As we grow, a big part of my job is to
followed was far-removed from anything
make sure that this company is a really,
Freyne and the team would have antici-
really good place to work,” he says. “We
pated. Especially as they’ve, to date, yet
should always be asking what can we do
to open their impressive new taproom for
better, in terms of the beer we make, the
anything other than off-sales.
wellbeing of our team, and the impact the brewery has on a wider basis.”
“This year 80% of what we’ve sold has been in can format, which is a major jump
This approach comes at a time where
over the 30% it accounted for in 2019,” he
the brewery will have produced some
explains. “As a business, we set ourselves
8000HL in 2020, but with capacity
up to place a major emphasis on direct
already hit at the new facility, extra fer-
to consumer sales. But the situation this
mentation capacity and a rotary canning
year has sped that up somewhat.”
line will be added this year, with Deya targeting 10,000HL packaged volume in
Beers like Steady Rolling Man and Into
2021.
The Haze are incredibly popular in keg dispense, pouring at bars, pubs and
And in terms of being able to make more
bottleshops. But in small pack is where
beer, Freyne is enthused about the doors
Deya has continued to build its name,
that will open.
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BREWERS JOURNAL
“We used to operate in a very narrow
“On the clean side, we’re pretty well
Moore, sales manager Nils Lindborg,
consumer base, but now find ourselves
known for the ‘juicy’ Pales and IPAs but
warehouse manager Rachael Evans and
being able to serve other markets that
there there is a clear focus on traditional
brewery dog Teku.
weren’t possible before. And that’s a
lagers and English styles, too” he ex-
great thing. It’s exciting for us, as a com-
plains. “And these complement beers on
The latest releases to emerge from this
pany, to be able to branch out,” he says.
our mixed-fermentation side, with beers
part of Deya include Leckhampton Hill,
aged in both stainless and wood.”
an oak aged mixed fermentation ale with locally foraged elderflower. The beer was
And branching out isn’t solely restricted to the volume of markets Deya can serve.
Looking forward, Freyne wants to have
conditioned in red wine barrels for over
While their hop-toward beers are where
mixed ferm beers released over the
12 months with mixed cultures, resulting
they’ve made their name, the brewery
course of the year and to enable this the
in a tart, funky and quenching ale with
has also turned its hand to a variety of
brewery hired Toby Munn, formerly a
flavours of lemon, hay and elderflower.
styles, both in the clean side of the busi-
brewer at The Kernel in London, to head
While upcoming launches include
ness and also it’s barrel-aged arm, too.
up this side of the business.
collabs with Ashley Wines, and also a
2020 saw the release of Best Foot For-
“Toby was involved with The Kernel since
project with Little Ponoma Cider based in
ward, a Best Bitter featuring hops from
its inception and is very experienced in
Bromyard, Herefordshire.
Brook House Hops. While Tappy Pils, the
that field, so it’s great to have him as part
brewery’s first lager has a noticeable hop
of the team,” he adds.
“I still believe we’re at a starting point in
bitterness and aroma from big whirlpool
Munn is part of a 20-strong Deya team
this chapter of Deya, and it’s very much
additions of Hersbrucker and Saphir.
that also includes head brewer Gareth
a learning process but I’m very excited
44
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BREWERS JOURNAL
about the road that lies ahead,” Freyne
ful tap board that caters for all.
and push yourself to always try and do
says. “When we can finally open the tap-
“In my opinion, the truly great breweries
new things.
room in the way we planned, it means
are the ones that can turn their hand to
“I think anybody who works in this indus-
visitors can enjoy hoppy beers but also
a handful of different styles but do them
try, and really cares about what they do,
lagers, mixed ferm numbers and hope-
very, very well. And that’s what we’re
will always feel that you can improve on
fully beer on cask, too.”
trying to do,” he says.
things or make them better. If a beer was a 9/10 then next time the plan is to make
And the whole concept, according to
Freyne adds: “So we’re certainly trying to
it a 10/10, and that’s what we always
Freyne, is to provide a varied and beauti-
do that. You should try to extend yourself,
strive to do.”
46
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BREWERS JOURNAL
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GO THE LOW WAY PLANT-BASED MEATS AND LOW-TO-NO ALCOHOL BEER? WE’RE NOT TALKING ABOUT TASTE-MATCHING, BUT MARKETINGMATCHING, WITH HUGE SIMILARITIES BETWEEN THE TWO. IF YOU PRODUCE OR SELL LOW-TO-NO, OR ARE JUST THINKING ABOUT JOINING IN THIS FAST GROWING MARKET, THEN READ ON. VELO MITROVICH REPORTS.
T
here are many reasons why
Sanctuary, an elite group of policemen –
sales of low and alcohol
Sandmen – will find you.
free beer are on the rise.
The Sandman hero of the film, Logan 5,
Brewers are discovering
loves his job, hunting runners and killing
ways of creating beers that
them with a smile and laugh. That is, until
are chalk-to-cheese in similarities to the
he turns 30.
non-alcohol beers of just a few years ago. Retailers are promoting them, internet
What has this got to do with beer? Glad
bottle shops are specialising in low-to-
you asked. A little less than three-years-
no, and drinkers are actually choosing to
ago I did a story about low/no alcohol
drink this style of beer over ‘regular’.
beer.
In fact, with the up and coming Gener-
Part of my research consisted of going
ation Z (born between 1996 and mid-
to the warehouse of the UK’s best online
2000s) one-in-four that can, choose not
bottle shop of 0.5 to 0.0 beer, wines, and
to drink. Talk about a potential market!
spirits, DryDrinker. Owner Stuart Elkington cracked opened
It would be easy to go on and on, listing
some cans and bottles which I gladly
10 reasons, 20, 50 and even 100 why the
sampled. The Braxzz porter I found really
low-to-no beer market will continue to
interesting with its excellent flavour and
grow. But, let me come clean with you as
perfect colour.
to why this style is important to me.
And, then to be able to get into my car without a single thought of alcohol blood
In the classic 1976 science fiction film ‘Lo-
levels after downing a porter, what could
gan’s Run’, life in a utopian society comes
be more perfect.
with only one proviso – you’re expect to
brewersjournal.info
voluntarily die at 30.
But I can’t say my excitement matched
If you choose otherwise and do a runner
Stuart’s. While I’ve never been able to
in search of a mythical place called
tolerate alcohol to much of a degree – I
JANUARY~FEBRUARY
2021
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49
Here in the UK, 0.5% and below is considered to be “alcohol free” which means that these beverages aren’t covered by licensing laws. If you suddenly had a lightbulb moment about tapping into the under 18-year-old market with non-alcoholic beverages, going by the letter of the law it is legal. But, going by the spirit of the law concerning alcoholic beverages, the answer is no. In an informal survey, Brewers Journal could not find any pub, supermarket or bottle shop that was willing to sell anything looking like beer to those under 18. Pubs and stores see it as too confusing for staff to be constantly checking to see if the beverage is 0.5% or lower. For patrons it could be just as confusing, wondering why their local is now selling swear an overripe banana gets me drunk
brewer feels the same.
pints of what looks, smells, and tastes
with an accompanying hangover – I just
Consistency of definition gets poured
like beer to 12-year-olds.
couldn’t see the point of alcohol-free. I
down the drain. With the notion of ‘low’,
mean, there’s water if I’m that thirsty.
one UK brewery has set it at 2.8% ABV,
On moral grounds, the feeling of Thai
while at the other extreme, a brewery –
authorities sums it up for many. They
But like Logan 5, my world suddenly
not in the UK – considers anything below
believe that non-alcoholic beverages
changed. In July 2019 I was diagnosed
5.5% ABV to be low-alcohol. I suspect
that mimic alcoholic beverages – taste,
with a very aggressive oral cancer. Four
with them, however, something has been
appearance, container, label – are a
months after surgery and wanting to cel-
lost in the translation of the word ‘low’.
“gateway” beverage, which would encourage minors to drink the real thing.
ebrate still being alive, I asked one of the surgical team if I could now have a beer.
Some countries specify that only 0.0%
“It all depends,” said the surgeon.
ABV can be considered non-alcoholic,
“It all depends on what?”
but in Germany – who for years has been
“It all depends on how long you want to
by far the world’s leader in non-alcohol
Some years ago in the States was a com-
live.”
beer production and consumption – its
mercial for Remington electric shavers
Without ever having partaking of the life-
standard is 0.0 to 0.5% ABV.
where the president of the company,
Market growth
Victor Kiam, said: “I liked the shaver so
style that normally brings on oral cancer, I have somehow become very suscep-
One of the reasons for accepting more
much, I bought the company.” That’s not
tible to it. My alcohol days are finished.
than absolute zero is that ethanol
exactly the same with Stuart Elkington
Forever. Finito. Suddenly, I’ve became
appears naturally in foods that we eat.
and DryDrinker but close.
very interested in 0.5/0.0 percent beer.
Indeed, recently a team of German re-
What’s in a definition
searchers were curious as to how much
His wife and he were trying to start a
ethanol children were exposed to in a
family without luck and were approach-
normal diet.
ing the idea of IVF when the doctor suggested to Stuart that he give up drinking
Before we dive into the sea of low-to-no, we need to first define what it is. Unfortu-
While there is no surprise that many
to increase his sperm count. Although
nately, there is nothing carved into stone
grape and some apple juices contain
Stuart wasn’t a big drinker, he was willing
to make this easier and here in the UK,
more than 0.5% ABV, other sources of
to try anything. Three months later his
the use of Government guidance recom-
alcohol in a child’s daily diet come from
wife was pregnant.
mendations is voluntary.
ripe bananas, pears, and, leading the pack, American-style burger rolls at 1.28%
Without really thinking about it, Stuart
For most around the world, anything
ABV.
stayed off alcohol for 18-months, though
from 0.5 % ABV to 3% ABV is considered
What the researchers discovered was
he did occur to him that he was losing
low-alcohol, while no-alcohol is anything
that German kids eating a normal Ger-
some weight and feeling better.
at or below 0.5% ABV. But, as always in
man-kid diet could actually be sloshed
Some friends finally asked him if he had
the beer industry, not every country or
during the day on alcohol.
quit drinking and thinking about it, he said
50
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BREWERS JOURNAL
REMOVING ALCOHOL Planit put this group into six subcategories which consisted of people who are influenced by: Good life – they like to eat healthy and willing to pay for it, but not at the expense of it being delicious Health wise – well educated about no. “I just dry-drink now.”
one on the block, with plenty of competi-
food and want options that make them
tion, along with a rise in the assortment of
feel and perform better
On a foreign holiday he tried a couple of
low-to-no beers, wines and spirits which
the alcohol-free beers where they were
is growing by the day.
Weight strugglers – want to lose weight and not feel guilty about the
staying at, and coming home, realised he was sitting on a business idea.
Looking at 2019-2020, January to January
food they eat
There had to be other people like him
sales, Kantar data research group says
were choosing to no drink at all, or selec-
that overall, all non-alcoholic drinks saw
Health helpers – choose food that
tively not drink – such as during the week
a 13.4 percent gain, to £142 million, with
offers preventative health benefits
– but still wanted a decent tasting beer.
beer seeing a 40 precent growth in that
DryDrinker was born.
market.
Taste driven – busy and focussed on
Big beer Heineken’s 0.0 lager has racked
effortless, convenient deliciousness
When I first visited Stuart, DryDrinker was
up in 2019 the biggest gain of the year by
relatively new, which matched the mar-
any low-to-no alcoholic drink, according
Just food – eat because they have to
ket. In some ways this was surprising.
to The Grocer.
want easy, cost-effective options
Alcohol free has easily been around for
Guinness was supposed to have
100-years and during the 1980s, most
launched an alcohol-free, but it got
of the big US breweries came out with a
yanked due to food safety issues before
no-alcohol beer. The idea never caught
a single can made it to the supermarket
on.
shelves. It’s believed that it will be back in January.
London’s Nirvana brewery is making stouts, pale ales, and a Helles lager. From
When looking at Dry Drinkers assortment then, the selection was mostly
Going by value, Waitrose has seen an
Estonia and the land of high ABVs, comes
German, mostly malt-tasting, and while
increase of 51.1 percent sales of low-to-
Ollenaut Kaineken’s selection of a 0.5%
DryDrinker had some lagers, the afore-
no from last year, with Tesco beating all
smoked porter, a pale ale and an IPA.
mentioned porter, and attempts at IPAs,
by volume. An interesting note that The
there seemed to be a collective lack of
Grocer made; although sales are rising
All the big breweries are now coming out
imagination in what the breweries were
rapidly in the market, the number of
with low-to-no including: San Miguel,
producing.
shoppers actually buying low-to-no fell
Jupiler, Leffe Blonde, Birra Moretti, Stella
It was if marketing told the brew masters
by around six percent. This means those
Artois, Budvar, Flat Tire, Samuel Smiths,
to make one, but down at the brewery
who are buying, are buying more.
Brooklyn, Adnams, Old Speckled Hen and others.
they were determined to show they weren’t happy about it.
It is easy to see why. While BrewDog gets the publicity – and rightly so – with
Your target audience
Today, DryDrinker is in a larger ware-
its high quality/taste low-to-no offerings,
house and Stuart is more busy than he
there are smaller breweries doing even
If you are thinking about making or sell-
ever imagined. Although you might think
more amazing things, with many styles
ing low-to-no, you need to take a serious
that the pandemic and people being at
seemingly more at home in a US craft
look at the plant-based ‘meat’ market
home would lead to an increase in alco-
brewery such as Warsaw’s Funky Fluid’s
and see how it is rapidly becoming main-
hol sold, low-to-no sales have shot up,
‘Free Gelato Pastry Sour’.
stream with consumers. Forget the actual
which Stuart attributes to people being
UK’s Big Drop is making a hazelnut porter
product going in the much; the remaining
more health conscious.
and a chocolate milk stout, along with its
similarities between plant-based and
DryDrinker is now far from being the only
lager and Pine Trail Ale.
low-to-no are huge.
brewersjournal.info
JANUARY~FEBRUARY
2021
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51
REMOVING ALCOHOL How is alcohol removed from beer, there are numerous ways. The standard for many years was to simply heat the finished beer up to 78.4 deg C, which causes ethyl alcohol to evaporate – just like when cooking at home and you add wine to the pan, letting it steam away until the alcohol is gone. While this method is highly From Tesco to KFC, everyone who sells
Right off the bat it was decided to screen
effective in removing alcohol, it is also
a meat-based product is jumping on the
out the following groups: Those younger
effective in removing much of the
plant-based bandwagon. When reading
than 16 or older than 60; vegan or vege-
flavour of the beer, especially hoppy
the below, mentally substitute plant-
tarian; had never heard of meat alter-
notes. This is why for years alco-
based meat with ‘low-to-no’ and you will
natives; or had a total rejection of meat
hol-free beer tasted so malty, it was
see the potential in alcohol-free.
alternatives.
the only flavour that remained.
The three groups that the plant-based
This left them only with flexitarians, and
One of the most common meth-
meat market might appeal to are vegans,
the box out on the previous page puts
ods used today is reverse-osmosis,
vegetarians, and ‘flexitarians’ who as the
this group into six subcategories which
which uses pressure to force the beer
name implies, are flexible with what they
consisted of people who are influenced
through an extremely fine filter, remov-
eat.
by different factors, For the low-to-no
ing the alcohol. This is very similar to
You might think that something like
market, these can be your targets as well.
how modern desalination plants work to make fresh water out of salt.
Beyond Meat’s fake burger or similar pseudo-meat products would have been
Giving a choice Vacuum distillation works by placing
created with the vegan or vegetarian market in mind. ‘Might’ is the key word for
Like with plant-based meats, when the
the beer in a vacuum, which allows
nothing could be further from the truth.
curtain goes up low-to-no beer and cider
the brewers to lower the boiling and
get no gasps from the audience; there is
evaporate much of the alcohol without
According to the UK Vegetarian Society,
no surprise when you see them in a pub
raising the temperature high enough
the percentage of people who maintain a
or on your supermarket shelf. Every beer
to ruin the flavour.
strict vegan or vegetarian diet is only two
drinker is aware of low-to-no products –
to three percent of the population. Would
the challenge is giving them a reason to
Other methods include:
you spend millions developing a product
try them.
Gas stripping: The beer is heated up but then water vapour or nitrogen gas
for that small of market? And, on-theother-hand, If you were a dedicated
Stuart Elkington at DryDrinker sees it all
is passed through the beer, stripping
vegan, would you want to eat a product
as choice. You have a choice of drinking
away the alcohol.
that reminds you of meat? The answers
only on weekends, only on days starting
Limited fermentation: By using spe-
are ‘no’ to both.
with the letter ‘T’ or whatever.
cial yeast strains that produce very low
One of international Dupont’s subsidiaries
His choice is to drink dry, but to still drink.
such as rice or maize which contain
is Planit which is developing plant-based
When he finishes a run, he wants a beer.
less sugar limits the fermentation
proteins and products. According to Plan-
When he’s out with mates at a pub, he
process.
it, one of the biggest questions hanging
wants a beer, not a water or a Diet Coke.
Dilution: Water is added to the post
over the plant-based meat category at
He just chooses not to have alcohol.
fermentation stage beer to dilute and
amounts of alcohol, or different grains
lower the ABV.
the moment is how to cross the chasm from established niche to mainstream
The point is, your customers now have
Fermentation free: If it is during fer-
staple.
a choice of brilliant beers to drink, which
mentation that alcohol is created, then
In trying to answer this question, the
just happen to be low-to-no alcohol. The
eliminate this step. While this requires
company conducted a major survey of
only question is, are you going to be the
major changes to the recipe to create
2,000 consumers across the USA, Eu-
one supplying them?
the same flavours, it is a common
rope and South America.
52
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JANUARY~FEBRUARY 2021
method.
BREWERS JOURNAL
THE BIG IDEA WE ALL COME INTO THE BEER INDUSTRY FROM DIFFERENT ANGLES, WITH OUR OWN PERSPECTIVES AND FROM DIVERSE ORIGINS. PHIL SISSON, THE FOUNDER OF SIMPLE THINGS FERMENTATIONS, IN GLASGOW, SCOTLAND, IS NO DIFFERENT. LEAVING A CAREER IN MUSIC STUDIO MANAGEMENT WITHIN LONDON, TO MOVE NORTH OF THE BORDER FOR A NEW LIFE, HE WOULD SOON FIND HIS TRUE CALLING IN THE WORLD OF BREWING.
The victorious homebrewer in the 2016 competition was Phil Sisson. Having recently moved to Glasgow from London, he wasn’t 100% certain what his next career move would be - but successes such as those must have clearly focused the mind. “For us, Glasgow was more or less a pin in a map type thing. Although I grew up in the northwest of England, my folks are in Cumbria, and my wife grew up in Fife in eastern Scotland,” he explains. “So we were effectively within striking distance of both of our parents. That, and we were ready to leave London after 20 years.”
S
Sisson wasn’t keen on giving up much of
ome things are just meant
European brewing heritage and culture,
London’s qualities though, so Glasgow
to be.
with a modern and innovative approach.
would become their destination. However a career in beer wasn’t front and
For many years, the Strongroom Bar & Kitchen
But let’s first take a step back, and when
centre of his thoughts upon leaving the
in Shoreditch, London has
Rob Lovatt talks, you listen.
big smoke.
beer in the capital.
The production director at the venerable
“I think we’ve moved to Glasgow before
Not just to a place to drink it, but often
Thornbridge Brewery in Bakewell is one
I’d settled on brewing, I’ve been home
to enjoy this beloved beverage in the
of the UK’s finest brewers.
brewing for quite a while and enjoying it,
company of those that brew it, sell it and
He was frequently part of the judging
and then we moved up to Scotland, and
market it.
panel at the Great British Home Brew
I did more of it,” he says. “So I applied for
Challenge.
a Masters at Herriot Watt, was accepted
been something of a destination for great
and at that point, the die was cast.”
Home to countless meet the brewer events, beer festivals and the like,
In conjunction with Waitrose and Brew
Strongroom was initially founded as
UK, the competition offered the winner
Sisson says his time at the world-famous
somewhere for clients of the studios that
the chance to brew their beer at Thorn-
institution was a fantastic experience, and
operate above the bar to drink, mingle
bridge before it was rolled out to some
one he’s happy to admit was much hard-
and be merry.
70 Waitrose stores across the UK.
er work than he had initially expected,
And for some time, the manager of
And in 2016, the triumphant beer was
especially as he was combining a young
Strongroom Studio was Phil Sisson.
Raindrops on Roses, a 5.3% Belgian Wit
family and a commute between Glasgow
style beer, brewed with rose petals.
and Edinburgh.
don, Sisson would end up trading the
Commenting, Lovatt said: “The beer was
“That knocked a couple of hours off of
capital and its music scene for another
undoubtedly well made with the roses
the day. And in addition to the huge
creative calling.
working in a beautiful harmony with the
amount of work to be done, I was part of
camomile and coriander.
their natural selection team, an annual
And that would mean starting his own
“A worthy winner from a great selection
project where you develop and bring to
brewery in Glasgow in the form of Simple
of beers that were submitted to the
market a brand new beer,” he recalls.
Things Fermentations, an outfit found-
challenge which goes from strength to
“It’s a fantastic initiative in conjunction
ed on the desire to focus on British and
strength.”
with Stewart brewing which involves for-
But following a successful stint in Lon-
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BREWERS JOURNAL
brewersjournal.info
JANUARY~FEBRUARY
2021
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55
mulating, brewing, packaging and
realised in early releases such as
hopefully selling a new beer.”
European Pale Ale. A 5.0% beer featuring a malt bill of Maris Otter,
Sisson adds: “It was a super expe-
Vienna, Carapils, Crystal, with Mag-
rience that I gained an awful lot
num, Hallertau Blanc, Huell Melon,
from, not just in terms of brewing
and Celeia hops alongside WHC
but the business side, too. The
Bjorn Kveik yeast.
Stewart Brewing team were really good mentors and very generous with their time.”
Scottish Light, as the name suggests, is light in alcohol content, but dark in colour and big on
The aspiring brewery own-
flavour. Scottish Light (or 60/-)
er also relished the diverse
makes use of a long boil and a
nature of the course setup,
complex malt bill to deliver a
featuring students from
rich and rewarding experience
South America, Australia,
to the drinker.
India, Africa and beyond. “I didn’t expect it to be such
A slow and low fermentation
a big factor, but having the
keeps things clean, crisp and
chance to learn from peo-
refreshing and allows the array
ple from so many different
of delicate flavours to delight
backgrounds, to benefit from those perspectives, was really valua-
the palate. This under-represented style overperforms relative to its ABV, works equally
ble.”
I applied for a Masters at Herriot Watt, was accepted and at that point, the die was cast,” Phil Sisson, Simple Things Fermentations
tish Light, Scottish Export and Peated Pale, he’s doing just that.
well in summer or winter and ages well, Following the conclusion of his studies,
making it a great choice for the fridge
“I’ve adopted something of a broad
Sisson would go on to work at Harvie-
and the cellar.
outlook to my beers,” he believes. “If you were to write it down, I’d probably say
stoun Brewery in Alva before branching out on his own.
These beers form part of the brewery’s
Scottish, British and European. But it’s
He had a plan, and he knew how he
Big Ideas series, an exploration of dif-
more of a wide circle with Scotland in the
wanted to carry it out - but accounting
ferent styles and ingredients that will at
middle.”
for a global pandemic was always going
some point inform a core range of more
to be a tricky hurdle to navigate.
regularly available brands.
Sisson’s beers are brewed on his Dave
The intention, before 2020 struck, was to
Porter kit from PBC Installations.
“The business plan kind of consistent was
have such releases complement draught
was like a sort of two pronged affair. So it
beers primarily for the local market.
“It’s kind of ideal for me. It’s nothing fancy but it’s perfectly capable of making good
was doing bottle-conditioned releases of styles that were a little bit off the beaten
“Brewing golden ales, stouts and porters
beer. It suits the type of beers I’m brew-
track,” he tells us. “And traditional styles
was the plan. Having that as the second
ing,” he says.
for cask and keg dispense.”
strand to the bottle-conditioned releases.
“I could potentially have looked for out-
But instead, the latter has been ok and
side investment early on, and started out
For Sisson, his passions don’t lie in brew-
the former hasn’t really happened at all,”
with a newer kit and a bigger team. But
ing hop-forward hazy pales and IPAs
says Sisson. “Ultimately, I’ve only been
the way things have gone, has meant that
despite enjoying drinking them.
able to fulfil half of my business plan.”
I’m glad I’ve kept things modest and will
“My feeling is that those beers are
He adds: “But the part that has worked,
already very well taken care of by the
is welcomed. I’ve had a great response,
And growing organically in 2021 is very
brewing community, so we don’t need
which is really appreciated. It has kept
much the plan.
another brewery popping up making
me going and will hopefully continue,
them,” he explains.
enabling me to finally start producing
“Going forward is to hopefully do all of
“My penny drop moment came read-
draught beers in 2021.”
the things I was planning to do this year.
look to grow organically from there.”
I want to be able to attend beer festi-
ing ‘Radical Brewing’ by Randy Mosher. Realising the sheer possibilities that exist
Regardless of package, instilling a sense
vals, take part in collaborations, produce
in beer showed me how many opportu-
of place in his beers was always an
draught beer and get the name out
nities there are for you as a brewer.”
important aspect of what Simple Things
there,” he says. “If I can raise the aware-
Fermentations is about.
ness of what I’m doing, and get more
And through releases such as the Scot-
beer out there then I’ll be very happy.”
And for Sisson, that belief has been
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BREWERS JOURNAL
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ENSURE YOU’RE PRIMED FOR SALES GROWTH IN 2021 HOW CAN YOU MAKE SURE YOU ARE READY TO TAKE ADVANTAGE OF THE BOUNCE BACK WHEN IT ARRIVES? PERFECTING YOUR CUSTOMER PROFILE, ENSURING YOUR SALES TEAMS KNOW WHAT THEY’RE SELLING AND DEFINING A JOURNEY PLAN FOR YOUR THEM ARE JUST THREE KEY WAYS, EXPLAINS JOE BROUDER, THE FOUNDER AND MANAGING DIRECTOR OF 2EM.
A
s I type this, Margaret
If your sales team know exactly who
Keenan has just become
this hypothetical customer is, they will
the first person in the world
spend more time speaking to the right
to receive the Pfizer/Bi-
ones. These are the conversations where
oNTech Covid-19 vaccine.
you can add real value, create long-
Over the next few weeks, hundreds of
term partnerships, and grow with their
thousands of people will receive the jab,
business.
with millions due by the end of December 2020.
Whilst distribution points and volume
There are undoubtedly hard yards ahead,
are undoubtedly important, the perfect
particularly as much of the country
customer will depend on your business,
remains in semi-lockdown throughout
and needs to be aligned to your long-
the winter. But it does at last now appear
term strategy.
there will be some green shoots for the
Who are those customers who will be
on trade in 2021.
growing with you for years to come? It is
So, how can you make sure you are ready
better to have a smaller number of those
to take advantage of the bounce back
that more profitable, more sustainable,
when it does come?
and great advocates for your brand than a larger number of the alternative.
Here are a few tips to make sure you stay ahead of the competition:
Ensure your sales team knows what they are selling
Get that perfect customer profile nailed down
This goes beyond simply making sure your team knows their ABVs and IBUs.
I can be guilty of being a bit of a broken
This is about making them more com-
record on this point. The reason is defin-
mercially minded.
ing your perfect customer is one of the most important things you can do. If you
Each time your salespeople cross the
managed to catch our last article, you’ll
threshold and speak to a buyer, they
be well versed in this.
have an opportunity to make a sale.
You must have a written description.
They should have absolute certainty
What are your customer’s pain points?
on what the priorities are for that sales
What is their style of operation, their
conversation. If they don’t, it’s potentially
aspirations for their business? And what
a missed open goal.
do they need from their suppliers? (Quite
58
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JANUARY~FEBRUARY 2021
different from what do they want).
They need to be aware of the aims of
If you’re struggling to think about who
your business in terms of brands and
this is, think about those customers who
SKUs. Let them in on the profitability of
you and your team love. Write down
each SKU; this should not be a secret
their common attributes: volume, retail
when discussed internally. They need to
offer, marketing, personality, values. See
know what their pricing sign-off levels
what they all have in common and draw
are, what deals they are permitted to do.
together these underlying themes.
Trust in them and they will reward you.
BREWERS JOURNAL
people. It ensures they are oriented on
on commercial strategy, recruitment, and
Your sales team could spend hours
sales, and not wasting their time or revis-
training. Joe is also the founder of the
and days getting to know the perfect
iting lost causes.
Drink Sales Network: a nationwide network that meets (in normal times) regularly to
customer, building a relationship, and understanding their business, only to agree
Regular activity speaking to a range
share best practice, discuss trends and
a listing of the lowest-margin brand – a
of decision makers will improve their
ideas in the industry, and develop business
missed opportunity for both you and for
knowledge of their territory, essential for
relationships.
the customer.
building credibility with customers.
Get your team a rock-solid journey plan in
Hopefully this given a few pointers to
place
help ensure your success in 2021. If there’s anything on your mind then
We’ll cover Key Performance Indicators
please do drop me an email at joe@2-
(KPIs) another time. Drilling down into
em.com. I love getting emails from these
what your team does out in the field is
articles, and I am always happy to talk
hugely important, and worth an article on
through your specific business require-
its own.
ments.
But for now let’s focus on one that will
We have a free journey planning tem-
have immediate impact: how your sales-
plate to help your team get started – give
people plan their week and how many
it a try. Or if you want to see how your
customers they should be seeing.
current On Trade strategy rates, see how
Hitting the ground running in 2021 will
you score on our free Sales Baselining
be because of regular, repeated activity
Scorecard if you haven’t done so already.
spent working away at the right custom-
This free tool will take less than 5 min-
ers. Sales is a numbers game, but activity
utes, 42 yes/no questions, and will give
must be aimed in the right areas.
you personalised PDF report on how you
To make sure this happens it is best
can grow your sales, direct to your inbox.
practice to have some KPIs that never change, such as ‘a minimum of 8 sales
From all of us at 2EM we wish you a very
visits per day in trade’.
merry Christmas and a happy new year. Well done on getting through 2020, next
You can then build additional KPIs on top
year will be better. Best of luck.
of these for a different focus per quarter, depending on the business’s needs at
Joe Brouder is the founder and Managing
the time.
Director of 2EM. Joe hosts panel talks
Having these basic building blocks in
with leading industry figures across the
place creates accountability for sales-
UK and speaks at tradeshows and events
brewersjournal.info
Whilst distribution points and volume are undoubtedly important, the perfect customer will depend on your business, and needs to be aligned to your long-term strategy,” Joe Brouder, 2EM. JANUARY~FEBRUARY
2021
|
59
TURNING TO TECH FOR THE POST-COVID WORLD THE PANDEMIC CONTINUES TO BRING CHALLENGES FOR BREWERS ON MULTIPLE FRONTS BUT WITH A VACCINE IN THE PROCESS OF BEING ROLLED OUT AND HOPE THAT FURTHER NATIONWIDE LOCKDOWNS CAN BE AVOIDED, THERE IS NOW AN INCREASINGLY BRIGHTER LIGHT FLICKERING AT THE END OF THE TUNNEL FOR BOTH THE INDUSTRY AND THE WIDER HOSPITALITY SECTOR, EXPLAINS JOE COX, BREWING INDUSTRY SPECIALIST AT SALES ENABLEMENT SOFTWARE DEVELOPER, SALES-I.
R
esilience and proactivity
expect this increased focus to continue
have been the hallmark of
as they ready themselves for the months
the sector’s response to the
ahead.
unique challenges of the
Sales enablement software helps
Covid crisis, be it in brewers
brewers embrace strategic selling by
pivoting operations to serve new markets
giving them full visibility of their customer
(by switching from draught to ‘packaged’
relationships on a mobile device, offering
products, for example), embracing direct
a comprehensive range of daily updated
to consumer selling to unlock improved
metrics that allow the user to spot both
cashflow or streamlining operations to
historic and future trends and identify
embrace greater productivity and effi-
opportunities to cross and upsell.
ciencies. On the technology front, as brewers have
Fundamentally, customers tell us being
sought to mitigate the worst excesses
better informed about their custom-
of the crisis, we have seen increased
er behaviours, enables them to make
adoption of a range of tech solutions
better decisions about their overall sales
– particularly during the first lockdown
strategies and move from reactive cus-
period when many operations had
tomer relationship management to more
more bandwidth to consider proactive
proactive sales, something we know will
measures - to help them strengthen
become increasingly important in the
back office systems and communicate
post Covid world, where competition will
better internally and externally, as well as
be especially intense and supply and
help them get closer to and gain a better
demand unpredictable.
understanding of their customers.
Of course, many players in the sector will still be firmly be in consolidation mode
Looking specifically at sales operations,
given the ongoing impact of the crisis on
we find brewers are increasingly mindful
the on trade, but there are still quick tech
of the vast amount of data they typically
wins they can make that will stand their
hold surrounding their customer relation-
CRM processes in good stead for the
ships and are increasingly looking to har-
future.
ness it to inform more strategic selling. In our experience, while embracing data
Despite the resurgence of some opti-
driven sales can be of major benefit to all,
mism around the economy, the com-
smaller microbrewery players typically
ing year promises to be anything but
stand to make the biggest gains as they
plain sailing, with uncertainty around
often hold the most data yet are typically
the knock-on impact of Brexit, varying
the least proactive in collating it, let alone
regional Covid restrictions and fluctuating
using it to make better sales.
supply and demand likely to be the order of the day for the first quarter at the very
60
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If the pandemic has taught smaller oper-
least.
ators in the brewing industry anything, it
That said, there will be growth oppor-
is the importance of keeping customers
tunities ahead for brewers, particularly
close, especially for the very smallest
as the on trade begins to reopen more
players who might typically rely on a
consistently, and we expect to see the
mere handful of customers to remain
sector continue turning to tech to make
viable and keep cashflow ticking over.
itself better placed to tackle the chal-
Brewers have been working especially
lenges and embrace the opportunities of
hard to ringfence spend from existing
what will effectively be a completely new
customers throughout the crisis and we
trading landscape.
BREWERS JOURNAL
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INGREDIENTS
DON’T FORGET MELANOIDIN MALT MELANOIDIN MALT CAN ADD A NUMBER OF QUALITIES TO YOUR BEER RECIPE. IN THIS PIECE LAWRENCE PLANT, THE UK CRAFT MANAGER FOR PAULS MALT, OUTLINES WHY YOU SHOULD CONSIDER IT WHEN PRODUCING YOUR NEXT BEER.
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W
hen I used to brew
as the Maillard reaction.
cask ales, I was
The Maillard reaction is seen not just in
addicted to Mel-
malt, but many other products too. Think
anoidin malt.
of the smell of fresh bread in the toaster,
It gave delicate ale
or the charred taste on burgers, even
styles a complex body that elevated the
the dark roasted flavour in coffee beans.
flavour of the beer as well as a distinctive
All results of this rather fantastic flavour
amber hue.
fuelled chemical reaction.
Notes of dark caramel, biscuit & toffee,
So let’s not just look at Melanoidins on
it’s a welcome addition to any amber ale,
a surface level (a feeble attempt at a
red ale or dark European beer style.
Maillard pun), but dive deep into the
Melanoidin malt balances bitterness
chemical understanding of this flavour
from traditional hop varieties brilliantly.
development.
In greater additions, it provides a nutty
The Maillard reaction is named after
toffee punch which goes toe to toe with
French chemist Louis-Camille Maillard,
bitter heavy hop additions.
who stumbled upon the discovery while
So, obvious question, what is a mel-
trying to replicate biological protein syn-
anoidin? Well, Melanoidins are brown,
thesis in 1910.
nitrogenous polymers that are formed
Maillard was able to provide an expla-
when sugars and amino acids combine.
nation for this browning process that oc-
They’re a by-product of a process known
curred when heating natural ingredients.
BREWERS JOURNAL
To dive a little deeper, the reactive car-
content. Malt enzymes are damaged
bonyl group of the sugar reacts with the
when moist malt is exposed to high
nucleophilic amino group of the amino
temperatures.
acid and forms a complex mixture of poorly characterised molecules respon-
However, as this is a speciality malt
sible for a range of aromas and flavours.
product, where extract & enzyme per-
Melanoidins are just one of the mole-
formance aren’t paramount, brewers can
cules produced.
still expect plenty of Diastatic Power from
We also see Reductones and α-Amino
their base malts.
ketones. Reductones and amino acids
’MISERABLE FISH MELANOIDIN’ AMBER ALE RECIPE OG: 1.048 FG: 1.010
then go on to produce Furans, Pyrroles &
Fear not, your mash will be happy. Due to
IBU: 30 to 35
Thiophenes.
the high buffering capacity and reducing
ABV: 5% (+/- 0.5%)
power of the resulting wort, derived from
Colour: 25 to 30 EBC
How do we create the Maillard reaction
the high Melanoidin content, beers with
in our malting plants at Pauls Malt? Mel-
good stability are produced.
Malt:
anoidins are produced from the interac-
Melanoidins are also thought to limit beer
Pale Whale Ale Malt (4-6EBC) – 49.5%
tion of reducing sugars with amino acids
oxidation and prevent the production of
- A Base malt with good enzyme
from green malt.
colloidal instability.
activity to back up the lack of Diastatic
The intensities of these reactions are
power in the Melanoidin Malt.
dependent on both moisture and heat.
So, how much Melanoidin malt should
Miserable Fish Melanoidin Malt (40-50
Therefore, a kilning cycle with recircu-
you use? Well, it depends entirely on
EBC) – 44.8% - A big part of our grain
lated air is chosen to encourage high
what you’re trying to achieve with the
bill for aroma and flavour complex-
moisture & colour development.
beer. Is it colour? Sweetness to balance
ity. Sweet caramel nutty flavours to
out bitterness? Flavour complexity? Nutty
be pulled through with such a high
Prior to the kiln, the barley is steeped to
aromas? Or all of these? Melanoidin malt
addition.
a greater moisture content than 45% and
can be used to good effect in medium to
Rough Tide Torrefied Wheat (2.5 – 5
is permitted a long, warm germination
dark beer styles.
EBC) – 5.7% - Heat blasted on the
period.
surface, torrefied wheat is the perfect
Single deck kilns are then used on the
Typical usage rates between 10 – 60%.
adjunct for cask beer providing body
green malt, where it is held in warm
I’m going to share a winter deep amber
& head retention to the beer. Again,
re-circulating air for an extended dura-
ale recipe which will bring out the nutty
A slight toasted flavour is imparted,
tion, which slows evaporation and further
caramel flavours that suit this time of
which will complement the Melanoidin
effect endosperm modification.
year.
Malt well.
This stewing allows the accumulation
This specific grain bill brings out the
Mashing:
of reducing sugars and amino acids for
uniqueness of the Melanoidin malt to
Single Infusion for 60 minutes at 65°C.
colour and flavour formation. The Maillard
experience its flavour complexities &
Due to the limited Diastatic Power in
reaction takes plan. As a result, tasty
stability benefits in full force.
the Melanoidin Malt, conduct a quick
Melanoidins created! This highly colour-
iodine test before running into the
ed (40-50 EBC units) Melanoidin Malt
I’ve purposely limited the use of other
has slow conversion times and reduced
speciality malts for this reason. In other
extract yields, combined with reduced
words, no Chocolate malt or Citra hops to
Kettle:
fermentability due to its poor enzymatic
overwhelm the pallet.
Bittering Hops at Boil - Bramling Cross
kettle.
(6.5% AA) – 1.6 g/l - 20-22 EBU 10 Minutes prior to end of boil – Challenger (8.5 % AA) – 1 g/l 10-12 EBU Flame off. Temperature below 85°C. Once added, rest for 10 minutes – Challenger (8.5 % AA) – 1 g/l -aroma only. Fermentation: English Ale style Yeast. Wet or dry. Brewery dependent. 19°C fermentation.
brewersjournal.info
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2021
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INGREDIENTS
BUILDING A BUZZ ABOUT BERE BERE IS A SIX-ROW BARLEY THAT IS IDEAL FOR USE AS A SPECIALITY MALT. AND IT’S ON ITS WAY BACK. SO WHAT DOES THE RESURGENCE OF HERITAGE SCOTTISH BARLEY MEAN FOR THE FUTURE OF BREWING IN SCOTLAND, OR FOR SCOTTISH STYLES BREWED ELSEWHERE? RICHIE WALSH, THE LOWLAND SCOTLAND COORDINATOR FOR THE SEED SOVEREIGNTY PROGRAMME, TELLS ALL.
B
ere barley is a spring sown,
from the western Isles, one from Orkney
six-row barley traditionally
and another from Shetland.
grown in the Highlands and
Most likely what we call bere barley
Islands of Scotland for pos-
today is the result of around a thousand
sibly over a thousand years.
years of both intentional and accidental
It is a landrace, rather than a cultivar
breeding and selection.
(such as Marris Otter).
Peter Martin and his team at The Agrono-
That is to say that it has been cultivated
my Institute of Orkney has been working
in a particular area for long enough to
with bere since the early 2000s, col-
have developed local adaptation under
laborating with farmers to develop best
the influence of climatic, environmental
practices of bere cultivation.
and local agricultural practices. Some of
They have also been working with artisan
bere’s characteristics include the ability
bakers to develop bere meal for making
to grow and crop well in alkaline, manga-
bere bannock and biscuits.
nese-deficient soils typical of Scotland’s
Collaborations with Bruichladdich of
islands where other types of barley
Islay and the Isle of Arran distillery have
would struggle.
brought the first modern bere whiskeys
Bere also has the ability to crop well with
to market. Collaboration with Valhalla
very low inputs and the adaptation of
Brewery based on the UK’s most north-
rapid growing, strong plants in the long
erly island Unst brought us a bitter and a
days of the north of Scotland’s summers.
pale ale brewed with bere.
Historical reports state that fourteen ears
The Seed Sovereignty Programme has
of barley growing from a single grain are
been supporting growers in the UK and
not uncommon on the nutrient-deficient
Ireland for the last three years, training
soils of the Western Isles.
growers and building networks from
In modern times bere is primarily grown
community gardens, as well as em-
as a fodder crop. Historically bere has
powering farmers to grow their own
also been malted to make whisky and of
agro-ecological seed.
course beer.
Although most of the programme’s focus
Since at least the 18th century northern
has been on vegetable crops, there
Scots have been making bread from bere
has been huge interest in Scotland’s
barley known as bere bannock or in Scot-
Highlands and Islands crofting commu-
tish Gaelic- aran eòrna (barley bread).
nities - where cereal growing has long disappeared - in reviving heritage grain
DNA research by The National Institute
and most of all bere.
of Agricultural Botany has revealed the
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presence of Scandinavian barley genes,
The programme has been supporting
indicating that bere could have been
these growers through running work-
brought to Scotland by the Vikings.
shops and events around sowing and
It is also possible that bere is a mix of
harvesting.
Viking barley and the barley that Scots
In February 2021, crofters involved with
were growing during the middle ages.
heritage grain growing will meet online
Further DNA research by The James
with small scale oat growers in Wales to
Hutton Institute has shown there to be
celebrate their crops and learn together
three distinct populations of bere, one
at the Oat and Bere Fest.
BREWERS JOURNAL
Malted bere barley is not yet available
maltsters who seemed to be doing very
from the large UK maltsters. One small-
well. (The USA now has over a hundred
scale maltster - The Crafty Maltsters in
craft maltsters).
Fife, Scotland - have tried their hand at bere this year.
With the success of the craft malting
The Crafty Maltsters, husband and wife
sector in the USA this gave them con-
Daniel and Alison Milne, became interest-
fidence that the same principles could
ed in the idea of setting up a craft scale
apply in Scotland, particularly with the
malting operation in Scotland around six
significance of the distilling industry.
years ago.
The next step was the purchase of a
At this time Alison was working for The
four-ton malting set-up from Italy, which
National Farmers Union, exploring means
resulted in the launch of Crafty Maltsters
to add value in commodity supply chains,
in October 2019.
including the malting barley chain.
The Crafty Maltsters believe that quality
Bere has the ability to crop well with very low inputs and the adaptation of rapid growing, strong plants in the long days of the north of Scotland’s summers
malt comes from their unique blend of The malting barley supply chain is a
provenance, craftsmanship and innova-
highly industrialised and commoditised one and Alison began to question if this has kept pace with the the growth of craft brewing and distilling in Scotland. The brewing and distilling industry, as well as the consumer, are increasingly recognising and demanding products with provenance. This led The Crafty Maltsters to conclude that there had to be another way. When researching small-scale malting they found out that there was only one craft maltster in the UK. Looking over the Atlantic, at that time there were about 10 or 12 small-scale
brewersjournal.info
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65
tion, demonstrating the value of sustaina-
malt in your recipe to aid starch conver-
bility from soil to final malted product.
sion in the mash.
They have been keen to develop a bespoke relationship with craft brewers
Bere gives beer an amber colour and
and distillers; this enables them to match
smoky flavour with a slight bitter after-
or even improve upon the malt to fit the
taste; keeping hop bitterness low will al-
producer’s requirements for type of malt,
low the malt bitterness to shine through.
flavour and style of beer or spirit being
These flavours must have been common
produced.
in highland beers for many hundreds of
Many of their customers are reporting in-
years in areas where bere was cultivated.
creased efficiency when using their malt.
After more than a decade of hop-forward
The 2020 bere that The Crafty Malt-
IPAs using primarily American hops, is it
sters have produced is all committed to
now time for malt and indeed Scottish
chosen distilleries and breweries, who
malt to take centre stage in our beers
will work with them to assess the malting
again?
quality and ultimately the results of the
The efforts of Peter Martin at The
final brew or spirit.
Agronomy Institute of Orkney, The Crafty
In addition to bere, The Crafty Maltsters
Maltsters and others seem likely to lead
are also busy trialling small amounts
to a renaissance of historically authentic
of other Scottish heritage grains, yet to
Scottish ales.
reveal which types, but watch this space
Maybe most excitingly, after bere barley
for more exciting heritage malts.
and other heritage Scottish malts be-
What does the resurgence of heritage
come commercially available in 2022,
Scottish barley mean for the future of
it could be possible that the BJCP and
brewing in Scotland, or for Scottish styles
customers start looking for that heritage
brewed elsewhere?
malt flavour profile in Scottish exports
Bere being a six-row barley which has
and wee heavies.
Bere gives beer an amber colour and smoky flavour with a slight bitter aftertaste.�
a high nitrogen content means it is not ideal for a base malt when brewing beer,
Richie Walsh is the Lowland Scotland
it would be better to treat it as a speciality
Coordinator for The Seed Sovereignty
malt, or to include some two-row base
Programme.
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BREWERS JOURNAL
®
CAN SEALING MACHINE
Hourly production 200-300 CPH
C.E.M. COSTRUZIONI ENOLOGICHE MILANO Milano, via Asiago 26, Italy Phone +39 02 25 71 51 39 | Fax +39 02 25 71 704 Email cem@cem-milano.com | Web www.cem-milano.com
INGREDIENTS
HEADING UP A HOP REVOLUTION FOR YEARS, BREWERS WANTING TO SOURCE HOPS FROM NEW ZEALAND HAD A SOLE OPTION TO TURN TO. BUT THE LANDSCAPE HAS CHANGED AND COMPANIES SUCH AS HOP REVOLUTION ARE ALTERING THE NARRATIVE, DEALING DIRECTLY WITH BREWERIES ACROSS THE GLOBE TO SUPPLY VARIETALS SUCH AS NELSON SAUVIN, MOTUEKA, RIWAKA AND PACIFIC SUNRISE. AND THEY’RE ONLY JUST GETTING STARTED. 68
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D
r Susan Wheeler is a viticulture research scientist by trade that started to look into the wonderful world of hops back in 2012.
Fast-forward eight years and the company she would go on to found, Hop Revolution, is expecting to harvest some 200 tonnes across four varietals in 2021. Not bad going for someone that, in her own words “got bored of grapes research so decided to read about hops instead”.
BREWERS JOURNAL
Dr Wheeler’s foray into the world of
early on that we should do something to
board and we could see the scale and
hops started out as a research project,
change that,” explains Dr Wheeler.
potential of what we were doing,” she explains.
investigating the possibilities of growing Humulus lupulus outside of the Nelson
For many years, NZ Hops had the mo-
region. But upon seeing how in demand
nopoly hops hailing from this part of the
The company’s first hop garden was
hops from New Zealand were, this
world. But followinWg a period vying for
planted Tapawera (Maori meaning ‘hot
research initiative would soon become a
access to grow their own, Dr Wheeler
forest edge’). It’s a 110ha property, with
commercial one.
was granted a license some four years
the first harvest completed March 2020.
ago and Hop Revolution was born. The Tapawera hop garden soils comprise
“I’d speak to a lot of brewers, especially from the US, and they all told me the
“We became a company, started planting
alluvial silt and sandy loams overlay-
same thing: that New Zealand hops were
our first farm and from the off, more
ing deep free-draining gravels. These
hard to come by. So it became obvious
people got involved, investors came on
soils are well suited to hop growing and
brewersjournal.info
JANUARY~FEBRUARY
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69
are characterised by low-to-moderate
nections with brewers and distributors
The first harvest from the Tapawera hop
natural levels of fertility and variations in
alike. Following these shows the duo,
garden took place in March 2020. This
soil depth, typical of a former flood plain.
as they explain,” would “cold call” North
produced 100 tonnes, all of which was
In this garden, they planted a range of
American brewers so they could visit and
pelletised in Idaho, USA.
Nelson Sauvin, Motueka, Riwaka and
explain the Hop Revolution proposition. The majority of the hops were sold in the
Pacific Sunrise. “A lot of these brewers were good to give
USA through direct to brewer sales and
Jason Judkins, CEO at Hop Revolution,
us a go,” he recalls. “We were turning up
distributors, however, the company still
joined the business in January of 2019.
but we didn’t have any samples at that
has Nelson Sauvin and Motueka in stock
Along with Dr Wheeler, he has seen first
point. We didn’t have anything! Instead,
for breweries in the UK and wider Europe.
hand how in-demand New Zealand hops
we explained that we were developing a
are across the globe.
farm and this is what we can offer.”
In 2021, Hop Revolution is looking at producing approximately 200 tonnes of
“Planning and planting such a big garden was a daunting exercise. You’re building
Judkins adds: “And we had these brewers
Nelson Sauvin, Motueka, Riwaka and
the farm up, importing drying equip-
saying “Ok, great” let us know when
Pacific Sunrise. This is where their new
ment from Wolf in Germany and getting
you’re going to have them. They would
hop garden comes in.
everything installed,” says Judkins. “It was
be sending money to the other side
Wairua hop garden is located on the
a big project, that’s for sure.”
of the world and we would promise to
eastern side of the Motueka River. Situ-
send them the hops when harvest came
ated at the junction of Old School Road
Judkins and Dr Wheeler would travel
around. There was a lot of trust placed
and the Kohatu-Kawatiri Highway, their
to the US, attending events such as the
in us.”
second hop garden is located approxi-
Craft Brewers Conference to make con-
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mately 8 km south of Tapawera.
BREWERS JOURNAL
The predominant soil type is Motupiko
Food Research and released in 2000,
Hop Revolution is the first grower to plant
silt loams derived from Moutere gravels,
the essential oil profile displays charac-
Pacific Sunrise on a commercial scale.
with low-to-moderate natural levels of
teristics of “fresh crushed gooseberries”
Released by New Zealand’s Hort Re-
fertility and free draining stony topsoil.
a descriptor often used for the grape
search in 2000 and offering up citrus and
variety Sauvignon Blanc, giving rise to
berry flavours, it has Alpha levels of 12.5-
this variety’s name.
14.5%, Beta of 5-7% and oils (mL/100g)
This hop garden consists of 115 canopy
of 1.5-2.5.
ha planted with Nelson Sauvin, Motueka, Riwaka, Pacific Sunrise, and also Moutere.
Offering up tropical fruit, berry, herbal and
Another 55 ha garden, Bull Paddock
earth flavours, it has an Alpha percentage
With these four core varietals, alongside
Hops, will come to market in 2021 with
of between 12-13%, Beta of 6-8% and oil
the others coming online, Judkins and
other trials taking place across different
(mL/100g) of 1-1.2.
Dr Wheeler and the team are looking forward to working with more brewers
regions of New Zealand. Riwaka, as the team explain, has a rock-
across the globe in 2021 and beyond.
“We’ve got access to a number of differ-
star reputation. With an almost 1:1 ratio
ent varietals and, with Wairua, I can see
of alpha to beta acids gives it a strong
“We want to do the best that we can,
us going from four to probably seven but
sweet citrus note.
work with brewers and get their feedback, warts and all. It’s not a transaction
don’t see moving much beyond that,” he says. “Especially with the core four
With flavours of grapefruit and kumquat,
but a partnership and a journey,” says
accounting for 80-90% of our industry.”
Alpha comes in at 4.5-6.5%, Beta of 4-5%
Judkins.
These four core hops, as touched upon
and oil (mL/100g) of 0.8. Dr Wheeler adds: “We want to be with
earlier, are Nelson Sauvin, Motueka, Mouteka, with flavours of lemon, lime
them for years to come, to improve
and tropical fruit, works in lagers, pilsners
alongside them and play our part in help-
Nelson Sauvin, is a triploid variety bred
and some malt-forward beers. Alpha
ing them make more excellent beers.”
from the New Zealand variety “Smooth-
acids measure between 6.5-8.5%, Beta of
cone” and a selected New Zealand male.
5-5.5% and oil (mL/100g) of 0.6-1.
Riwaka and Pacific Sunrise.
Developed by New Zealand’s Plant &
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Brewers Journal March 20.indd 1
brewersjournal.info
26/03/2020 11:11:07
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71
INGREDIENTS
FRUIT, FLAVOUR AND YOUR BEER FRUIT ADDITIONS CAN ADD COMPLEXITY AND LAYERS TO YOUR BEER. IN THIS PIECE, HIGH QUALITY NATURAL INGREDIENTS SUPPLIER KANEGRADE, OUTLINES SOME OF THE OPTIONS AVAILABLE TO YOU IF YOU’RE LOOKING TO WORK WITH THE WONDER WORLD OF FRUIT.
72
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JANUARY~FEBRUARY 2021
P
urees and puree concentrate
packaging of choice.
contain juice as well as the
We are proud to produce a wide range of
fibrous material from the fruit,
fruit powders. They are used in hundreds
to be used in applications
of applications including plant based
such as smoothies.
foods, confectionery, sauces, protein
They are offered with or without sugar,
mixes, fillings and many more. Consumer
with or without seeds, and we also have
interest in plant based products is at an
puree concentrates available where wa-
all time high with many people choosing
ter is removed to strengthen the flavour.
a plant based diet.
As worldwide suppliers of fruit juice
The main reasons being it can be better
concentrates, ranging from Apple to Wa-
for your health, it can assist in losing
termelon and every fruit in-between.
weight, it is a good diet variation, it’s good
The pure juice is concentrated and fil-
for the environment and it can save you
tered into a liquid which can be used in a
money.
multitude of applications or even simply
A plant based diet is usually made up
diluted back to pure juice strength. We
of foods which come from plants, which
also offer deionised concentrates for
includes fruit powders.
natural sweetening, and clear and cloudy
These are fine, normally highly soluble
varieties.
powders with long shelf life, making
NFC Juice stands for ‘not from concen-
them ideal for use in food manufacturing.
trate’ and is normally pressed and filtered
Spray-dried fruit powders can be used to
juice in its pure form.
create a powder from fruit juice. The juice
This can simply be packed and used
is normally concentrated and pasteur-
in beverages, or used to introduce fruit
ised, mixed with a carrier to ensure stable
flavour in other applications. NFC juice is
drying and then fed into the spray-dryer.
not normally subject to any high-temper-
The mixture is then pumped through a
ature processing.
tiny nozzle and into a heated chamber
To create NFC juices, fresh sound fruits
with a vortex of hot air. This causes rapid
are cleaned and mechanically milled to
evaporation of the water in the mixture,
extract the juice. This is then filtered and
resulting in the fruit powder to be collect-
pasteurised before being filled into the
ed at the outlet.
Apple Juice NFC Juice
Pear Williams NFC Juice
Apricot Juice NFC Juice
Plum Juice NFC
Blueberry NFC Juice
Raspberry NFC juice
Blackcurrant Juice NFC
Red Grape Juice NFC
Elderberry NFC Juice
Sour Cherry Juice NFC
Lingonberry Juice NFC
Sweet Pear NFC Juice
Peach Juice NFC
White Grape Juice NFC
BREWERS JOURNAL
Roller, drum or belt-dried fruit powders
each of the above which suits it the most
The carrier can have multiple roles in-
are the most basic type of fruit powder.
and is most commonly used.
cluding: maintaining shelf life, facilitating
In this process fruit is passed along a
This decision is based on a blend of rea-
use in application, anti-caking. Carriers
set of rollers through a heated chamber
sons including: feasibility of manufacture,
are processing aids and therefore do not
(Roller-Drier), tumbled in a heated drum
cost, quality of final product required.
have to be declared on labels (EU Law).
chamber (Drum-drier) or passed along a
To find out which process from above is
Our range contains more than 30 fruits
belt conveyor through a heated chamber
used for the fruit powder you need, then
with our most popular including lemon
(Belt-drier).
please enquire.
powder, lime powder, orange powder,
Note: not all fruit powders are pure fruit
apple powder, raspberry powder, banana
This high-temperature process removes
solids, many have carriers so consist of
powder and more. These are referenced
as much of the water as possible, and
a proportion of fruit solids along with a
below.
then the dehydrated fruits are milled/
proportion of carrier.
ground/ crushed into a fine powder. Vacuum-dried fruit powders are a more specialist way of producing a fruit powder, which avoids exposure to high-temperature. The fruit are dried in a similar way to the roller/ belt/ drum, however as a batch process in a sealed vacuum-chamber. The vacuum lowers the boiling point of water to around 30°C, meaning a lower temperature is required to evaporate the water from the fruit. The resulting fruit can then be milled/ ground/ crushed into a powder. This is suited to temperature-sensitive fruits, and whilst more expensive, it’s less harsh
Acerola Powder
Lychee Powder
Freeze-dried fruit powders are the
Apricot Powder
Mandarin Powder
product of a batch process, which takes
Bilberry Powder
Mango Powder
Blackcurrant Powder
Melon Powder
Blueberry Powder
Papaya Powder
Boysenberry Powder
Passionfruit Powder
Cherry Sweet / Sour Powder
Peach Powder
Damson Powder
Pear Powder
Date Powder
Plum Powder
Elderberry Powder
Pomegranate Powder
Fig Powder
Quince Powder
Gooseberry Powder
Red Grape Powder
Grapefruit Powder
Redcurrant Powder
Guava Powder
Strawberry Powder
Kiwi Powder
Tamarind Powder
Lingonberry Powder
White Grape Powder
on the fruit preserving more flavour.
place in a sealed chamber. The fruit is frozen and then the pressure is gradually reduced, which makes the water in the fruit jump directly from the solid phase (ice) straight to the gas phase (vapour). This is a process known as ‘sublimation’. The water vapour is free to leave the fruit, resulting in highly dehydrated fruit with the integrity fully maintained. As before this fruit can then be milled/ ground/ crushed into a powder. This is an expensive process resulting in the highest price fruit powder but arguably most preserved. So, how to choose? Each fruit has a particular process from
brewersjournal.info
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73
INGREDIENTS
FRUIT ADDITIONS AND INNOVATIONS WHETHER YOU’RE CHOOSING FROZEN FRUIT, SPICES, CITRUS ZESTS OR HEAT TREATED SPICES, INCLUDING THESE INGREDIENTS IN YOUR NEXT RECIPE CAN ELEVATE IT TO SOMETHING SPECIAL, SAYS CAROLE JONES, MD OF BOWLANDER INGREDIENTS LTD, A LONG-STANDING NATURAL INGREDIENT SUPPLIER TO UK AND IRISH FOOD MANUFACTURERS.
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T
he type and amount of
of our customers are supplying the
ingredients you add, along
major retailers with food and drink. The
with when you add it, will af-
business has seen increased interest in
fect the extraction of sugar,
recent years from drinks producers. We
flavours, aromas and colour
stock in the UK year round and deliver
from the fruit. The risks of contamination
within 5 working days.
from fruit microorganisms will also vary
We also supply bulk packs of dried
with the technique you use, but aloof our
herbs, spices and citrus peels which are
ingredients are supplied with technical
often used to enhance healthy drinks,
specifications including microbiological
alcoholic drinks and non-alcoholic drinks.
standards.
Our range is supplied wholesale in bulk
We are suppliers of natural ingredients
but we have quite low minimum order
and we have BRC accreditation so many
requirements.
SUGAR CONTENT AND PH OF FRUITS Fruit
% sugar
pH
Apricot
9
3.4-3.8
Banana
17
4.5-5.2
Blueberry
11
3.1-3.3
Cherry
14
3.3-3.9
Cranberry
4
2.3-2.5
Date
60
4.1-4.9
Gooseberry
11
2.8-3.1
Lime
1
2.8
Mango
11
3.4-4.6
Peach
9
3.3-4.1
Pear
10
3.5-4.6
Pineapple
13
3.2-4.0
Plum (blue)
11
2.8-3.4
Plum (red)
11
3.6-4.3
Raspberry
7
3.2-4.0
Raspberry (frozen)
7
3.2-3.3
Strawberry
7
3.0-3.9
Strawberry (frozen)
7
3.2-3.3
Watermelon
9
5.2-5.6
BREWERS JOURNAL
At Bowlander Ingredients we supply our
Our Ginger and chilli purees are frozen
zests, frozen raspberries, frozen plums,
natural ingredients to a wide range of
into small 20g portions. Dried Ground
frozen blackberries, frozen blackcurrants,
drinks producers; for healthy drinks and
Turmeric is also popular as it is high in
frozen blueberries, frozen gooseberries,
non-alcoholic drinks such as Kombucha,
Curcuminand has a natural health benefit​.
frozen ginger, frozen mango, frozen
tonic, botanical drinks and smoothies,
In the world of beer, we work with brew-
peach, frozen cranberries, frozen cher-
for alcoholic drinks - craft beer, artisan
eries, micro-breweries, craft beer and
ries, frozen black cherries ,frozen sour
beer, botanical beer, artisan gin and for
artisan beer producers.
cherries, Chilli, Ginger, Turmeric, Lime Juice unsieved,Lemon Juice unsieved
cocktails and healthy ‘shot’ based drinks we supply unsieved lime and lemon juice
Products include frozen fruit for beer IQF,
which is supplied frozen into 10kg blocks.
frozen fruit puree for beer, frozen citrus
brewersjournal.info
and citrus zests are also available.
JANUARY~FEBRUARY
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WATER IN WELLS & CO WELLS & CO HAS BREWED BEER IN BEDFORD SINCE 1876. A BASTION OF THE FAMILYOWNED BRITISH BREWING TRADITION, THE COMPANY IS SYNONYMOUS WITH BREWING GREAT CASK ALES. WITH 140 YEARS’ EXPERIENCE RELIABLY ABSTRACTING WATER FROM BOREHOLES IN BEDFORD, WELLS & CO WAS KEEN TO ESTABLISH A NEW BOREHOLE TO PROVIDE WATER FOR A NEW GENERATION OF BREWING, SO THEY TURNED ENVIREAU WATER.
B
efore the introduction
lends itself to the style of ‘English bitters’,
of towns mains, a relia-
with regional brewing variations histori-
ble groundwater supply
cally exploiting the subtle differences in
was vital for brewers and
the groundwater chemistry.
traditional brewhouses, like
Wells & Co, developed around a good
Take for example the groundwater from
source of water.
the Chalk aquifer in London, with its elevated levels of chloride, that provided a
The main benefit of a groundwater
useful base for porters and stouts.
supply in comparison to water from rivers
The sandstone aquifer that dominates
and lakes is that it is more consistent in
the West Midlands is rich in sulphate and
quality and temperature – and that’s what
was exploited to great effect by the large
brewers need.
brewhouses around Burton-on-Trent.
Wells & Co’s first foray into shallow groundwater supplies close to the Great
Lager, with a much lower mineral con-
Ouse that runs through Bedford was
tent, was only introduced to the UK from
soon substituted with deeper boreholes
mainland Europe in the late 19th century,
located further away, that provided a
when production established around
more consistent supply.
soft, young water that was abundantly
Whilst most parts of the UK are blessed
available in shallow sand and gravel aqui-
with plenty of rainfall, the abundance of
fers close to the river in Wrexham.
groundwater is dependent on geology, which can vary at a local scale.
The new brewhouse at Wells & Co is a
There is a good groundwater supply in
state-of-the-art facility with the flexibility
Bedford but this isn’t the case every-
to produce the styles of beer that con-
where in the UK.
sumers are demanding, equipped with the technology and brewing expertise to
The variability of UK geology means that
guarantee consistently excellent beer.
the chemistry of groundwater varies too.
brewersjournal.info
The majority of groundwater abstracted
With a history of abstracting groundwa-
comes from bedrock aquifers and is
ter, Wells & Co. knew the importance of
naturally mineralised as a result of inter-
developing a reliable supply. Whilst the
actions with the rock. Such groundwater
raw water is manipulated to achieve the
JANUARY~FEBRUARY
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77
required liquor, the key requisites for consistency in terms of yield, chemistry and temperature still apply. Constructing a borehole is a specialist activity and the new borehole at Wells & Co was carefully sited and designed, taking account of the known geology and hydrogeology of the area. The borehole itself needed to be constructed to target an ~8m layer of Jurassic limestone – the same geology targeted by the wells at the original Eagle Brewery. Before drilling could take place, it was necessary to engage with the Environment Agency to ensure that an abstraction licence could be obtained for the
A stainless steel screen was installed
new hole.
below the casing to ensure that the
With existing abstractors, including an
borehole would remain open through the
Anglian Water public water supply, and
formation, and a fully sealed, stainless
other sensitive water features in the local
steel above ground headworks was
area, securing a licence was not straight-
fitted at surface to prevent the ingress of
forward and required a high level of
surface water.
The new brewhouse at Wells & Co is a state-of-the-art facility with the flexibility to produce the styles of beer that consumers are demanding
regulatory engagement before and after the construction of the borehole.
Finally, the borehole was sanitised and equipped with an inverter-controlled
The borehole itself was constructed with
pumping system, that allows abstraction
quality in mind, using materials approved
rates to be paired against demand.
for use in the water industry. It was completed with a grouted steel
Ian Jones, Head Brewer at Wells & Co,
casing, that provides a sanitary seal to
commented: “The borehole project has
prevent the ingress of poor-quality shal-
been a great success. It builds on our lo-
low groundwater from formations above
cal heritage and contributes significantly
the limestone aquifer.
to the sustainable objectives of the new brewing facility now and in the future.” Envireau Water has been developing and licensing boreholes for more than 25 years. Dr. Phil Ham, managing director, said: “Groundwater supplies provide an opportunity for brewers to abstract a consistent quality of water at a fraction of the price of abstracting it from the mains.” Borehole supplies are not suitable everywhere, and anyone looking to develop one must first understand the local geology, water availability, licensing restrictions and costs in order to de-risk a project. Yes, there is an interesting historical narrative regarding the source of water and different types of beer, but it is developing a consistent and reliable supply that is key.
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Whilst the raw water is manipulated to achieve the required liquor, the key requisites for consistency in terms of yield, chemistry and temperature still apply,” Dr. Phil Ham, Envireau Water BREWERS JOURNAL
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YEAST STRUCTURE AND ITS ROLE IN YOUR BEERS IN HIS LATEST ARTICLE TIM O’ROURKE, FOUNDER OF THE BRILLIANT BEER COMPANY, LOOKS AT THE COMPLEX STRUCTURE OF OUR BELOVED YEAST AND ITS ROLE IN THE BEERS YOU BREW.
Y
east is a member of the ascomycetes that consists mainly of saprophytes and obtain their energy (food) from decaying organic material. It is a eukaryotic single cell fungus with with organelles which are contained by membranes. The single cell can carry out all the functions of growth and metabolism. Figure 1A Electron micrograph Magnification x 21,000 of a typical budding yeast cell – CW, cell wall; CM, cell membrane; CMI, cell membrane invagination; BS, bud scar; M, mitochondrion; N, nucleus; V, vacuole; ER, endoplasmic reticulum (Photo published by Professor Masako Osumi, Japan Women’s University, Tokyo) Note Examiners often ask for a labelled drawing of a yeast cell. Remember to add a title and approx. size 5 by 8 micron.)
Figure 1 B diagrammatic representation of a budding yeast cell showing the main cellular structures
Cell envelope The yeast cell is surrounded by a “cell envelope” consisting of a cell wall which is largely dead tis-sue to protect the yeast cell from mechanical damage, and selective membrane which controls the flow of materials into the cell with a space in between, the periplasm.
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Figure 2A Electron micrograph of the yeast cell envelope. (Photo taken from Katherine Smart)
Cell wall Periplasm Cell membrane
Figure 2B the cell envelope showing the outer cell wall and the plasma membrane with the periplasmic space which separate the two and are home to enzymes.
The cell wall provides the cell with mechanical strength to withstand changes in osmotic pressure imposed by the environment and other stresses and to preserve the shape and integrity of yeast during growth and cell division. It represents 26 - 32 % of the cell and is made up 30 - 60 % polysaccharides (beta-glucan and mannan sugar polymers), 15 - 30 % proteins, 5 - 20 % lipids with a small amount of chitin. The protein which is linked to the Mannan-Oligo Saccharides (MOS) is called a mannoprotein complex.
Flocculation Flocculation is an important characteristic of yeast which occurs at the end of fermentation and is a co-operative mechanism to protect the cell against stresses such as low pH and temperature, lack of nutrients and high ethanol content. It allows the cells to reduce the impact of an adverse environment by clumping together and settling by sedimentation. It is helpful to Brewers by separating yeast from the beer at the end of fermentation providing a con-venient method of collection (cropping) of yeast for the next fermentation. Flocculation is controlled by cell-wall to cell-wall interactions, specifically the binding of zymo-lectins (Lectins) to mannose sugars in the cell wall of yeast. Right: Figure 3A Yeast is in suspension during fermentation and clump together (flocculate) and settle out when nutrients become depleted. Far right: Figure 3B active lectins appear at the cell surface in the stationary phase and bind to mannan carbohydrates of adjacent cells increasing the mass accelerating sedimentation.
There are two main phenotypes in brewing strains defined by the type of zymolectin. Ale yeast flocculate through the action of lectins controlled by the Flo 1 phenotype which bind to mannose sugars.
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Flocculation is induced by ethanol at the start of fermentation and can be inhibited by mannose sugars but does not depend on the availability of calcium ions. It is controlled by a change of the cell surface and increase in ethanol concentration. Top cropping yeast strains have hydrophobic macromolecules on the cell wall surface
FACTORS THAT PROMOTE FLOCCULATION
which bind to bubbles of carbon dioxide allowing the yeast clumps to float to the top of the fermentation vessel; when the bubbles reach the surface they pop and the yeast
Oxygenation
sinks back into the wort to continue fermenting.
u Low wort aeration at the start of
When carbon dioxide is no longer being produced, or the beer is cooled, or pressure is
fermentation can result in early or
applied to the vessel, then gaseous carbon dioxide is no longer present and ale yeast
incomplete flocculation
will settle to the bottom of the fermentation vessel.
u Adequate aeration results in full attenuation and more intense flocculation
Lager yeast flocculate through the action of lectins controlled by the NewFlo phe-
u Sterol and fatty acid synthesis affect cell
notype which bind to mannose and glucose sugars on the cell wall surface and are
surface hydrophobicity temperature
inhibited by the presence of man-nose, glucose, maltose, and sucrose.
u Different brewing strains flocculate
As a result, flocculation only occurs at the end of fermentation (end of exponential
under different temperature conditions.
phase and sta-tionary phase) when simple sugars are no longer present.
pH u Optimum range is 3.5 to 4.8
Flocculation is controlled: by appearance of lectins at the cell surface, when sugar
u Optimum pH is strain dependent
concentration drops below an inhibitory level and requires the presence of soluble
Ethanol Concentration
calcium ions
u Lab trials have shown that both increases and decreases in ethanol levels
The surface of the Lager cells does not have the same level of hydrophobic macro-
enhances flocculation
molecules, so the yeast does not bind with carbon dioxide but settles by gravity to the
u Strain dependent
bottom of the fermentation vessels.
Pitch Rate
It only settles to the bottom of the fermentation vessel when fermentation is fully com-
u A study of a NewFlo strain showed
pleted and once settled it is difficult to re-suspend to resume fermentation.
flocculation increased from 58% to 71% when pitch rate was gradually increased
Co-flocculation occurs when a flocculent and a non-flocculent strain are used togeth-
from 1 million to 15 million cells/mL
er. The com-bination of the two yeast strains can cause both strains to flocculate be-
u Higher pitch rates can yield populations
cause the lectins of the flocculent strain bind to mannans of the non-flocculent strain.
with higher percentages of older cells which flocculate earlier.
Premature flocculation: (PYF) is a sporadic condition found in fermentations in which
Generation
yeast settles out from the fermenting wort earlier before full attenuation has been
u The flocculence of a yeast strain will
achieved.
change with serial re-pitching. This is due
It is due to malt compounds (high molecular weight polysaccharides and antimicrobial
to changes in the cell wall composition
peptides) and leads to hanging and incomplete fermentations.
and genetic variation. u Strain dependent, some strains are
TABLE 1: THE FLOCCULATION CHARACTERISTICS OF TOP AND BOTTOM FERMENTING YEAST Bottom Fermenting Characteristic Top Fermenting Strains Strains Flocculation Genotype
New FLO / FLO1 / MI
New FLO / FLO1
Surface Charge Wall Determinants
Carboxylates
Phosphates
Hydrophobicity Expression
Constitutive
Only at onset of flocculation
Divalent Cation
Calcium may be required
Calcium Dependent
Ethanol
Ethanol Dependent
Ethanol Independent
Sugar Inhibition
Some strains may be mannose insensitive
All mannose sensitive Most sucrose sensitive
much more genetically stable than others. Trub u Observations show that increase in trub levels increases flocculence in some yeast strains. Wort sugars & mineral salts u Mannose blocks flocculation in Ale & Lager yeast strains u Other sugars, glucose, fructose, maltose block flocculation in Lager yeast strains which does not start until all the simple sugars are used up u Calcium ions are required to open lectins for lager yeast flocculation Acid washing
Periplasmic space
u Acid additions can be used to break flocculation which is probably due to
The periplasm is not an organelle but a space where glycogen is stored which is the
changes in the cell wall and cell surface
first carbohy-drate utilised at the start of fermentation.
hydrophobicity (CSH).
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It is the location for a number of important yeast enzymes such as acid phosphates and invertase which is excreted from the yeast cell and breaks sucrose in the wort to glucose and fructose which allows easier and more rapid adsorption into the cell. In lager yeast strains the enzyme melibiase is also present which can break down the sugar melibiose.
Plasma membrane (cell membrane) Every cell is bound by a plasma membrane that is a highly selective barrier (gate keeper) allow-ing oxygen and nutrients to enter the cell and wastes products to be excreted. The plasma membrane is a hydrophobic phospholipid bilayer interspersed with globular proteins (permease) which allow the exchange of materials from the outside and includes a variety of lipid compounds: These include Phospholipids that give the structure fluidity, Sterols (including ergosterols and zymosterol and other minor sterols), critical to cell division and yeast require oxygen (provided by initial wort oxygenation) to be able to synthesise these compounds. The actual lip bilayer (shown Fig 4B) comprises a hydrophilic head which remain in the aqueous layer and hydrophobic tail which excludes water. There is also ATPase hydrolase to generate ATP to provide an electrochemical proton gradient required for media transport. Anchor for support network (Cytoskeleton) discussed later which gives rigidity to the cell. Right: Figure 4A yeast cell membrane comprises mainly of lipids (long chain fatty acids) and sterols. Proteins called “permease� act as portals through which compounds can move in and out of the cell. Below: Figure 4B the structure of the compounds making up the hydrophobic/hydrophilic lipid molecules in the cell membranes
Hydrophilic head
Cytoplasm: The space under the plasma-membrane contains semi-liquid material called cytosol in which all intracellular organelles are suspended. It contains dissolved salts, cellular metabolites and enzymes and is the site for many
Hydrophobic tail
biochemical reactions such as the glycolytic pathway, which breaks down fermentable sugars to pyruvate, and under anaerobic conditions is further broken down to alcohol and carbon dioxide. Mitochondria: Mitochondria are the powerhouses of the cell which under fully aerobic conditions and with a low concentration of sugar, contain the pathways responsible for generating energy in the form of adenosine triphosphate (ATP). The pathways involve the Krebs Cycle and the electron transport chain in the process called oxida-tive phosphorylation. Mitochondria contain their own DNA and control other pathways such as sterol synthesis which are important in brewing, and the pathway responsible for the synthesis of some amino acids such as isoleucine and valine (ilv pathway) which indirectly contribute to diacetyl in the beer.
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Figure 5A An eletron micrograph showing the structure of the mitochondria surrounded by a membrane and with an internal structure of memabranes (cristae)
Figure 5B – Ribosome is a self contained organelle which takes up oxygen and using the electron transport chain to release additional energy ATP from the oxidation NADH. It also contains its own ribosomes marked red.
The number of mitochondria is correlated with the cell’s level of metabolic activity. They are about 1-10 m long and are bound by a double membrane. The outer membrane is smooth, but the inner membrane is convoluted, with infoldings called cri-stae. Some of the steps in cellular respiration occur on the cristae, others in the matrix of the mitochon-drion. They have an essential role in capturing oxygen and releasing energy in aerobic respiration, but still perform important functions during anaerobic growth. Although their principle function is in energy release during aerobic respiration, mitochondria per-form other functions in yeast under anaerobic conditions. Synthesis and de-saturation of fatty acids and lipids, - biosynthesis of ergosterol, stress responses and adaptation to stresses, enzymes for the synthesis of amino acids including valine, mobilization of glycogen, production of some flavour components including vicinal diketones (diacetyl & 2,3-pentane-dione). However, during fermentation yeast encounter a reduction in oxygen making the mitochondria re-dundant under these conditions they lose the number of christae and their efficiency becoming “pro-mitochondria” which can lead to respiratory deficient Petite mutants which appear as small yeast cells, hence their name, and often produce off flavours of phenol and diacetyl. Cell trafficking & Storage particles Materials produced in the cytoplasm and mitochondria must be moved around to the correct point the cell for it to function and carry out its required metabolic function. When nutrients are plentiful yeast cells will store excess lipids such as sterols and fatty
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acids and energy reserves carbohydrate, glycogen in particles in the cytoplasm. Lysosomes are also present in the cytoplasm which contain hydrolytic enzymes used to digest macromolecules such as fats, proteins, carbohydrates and nucleic acids. If a cell is short of energy lysosomes may break down organelles to use their components as an energy source. Lysosomes are also used to degrade foreign material such as bacteria and other invaders. A fur-ther function of lysosomes is to break down the cell when it dies releasing the digestive enzymes into the cytoplasm where they digest the cell itself. Endoplasmic reticulum (ER): This is a system of hollow membranes which extend throughout the cytoplasm from the nucleus to the plasma membrane. There are two types of membrane: Smooth ER which are tubes involved in synthesis of lipids, me-tabolism of carbohydrates and detoxification of the cell. Rough ER are flattened structures attached to the outer surface ribosomes form part of a “highway� to transport proteins, made by the ribosomes, to the location within the cells where they are re-quired. Ribosomes: Ribosomes are the sites where proteins such as enzymes are synthesised. They are found in large numbers in the cytoplasm attached to the rough endoplasmic reticulum and within the mitochondria. They are made up of RNA and proteins. Messenger RNA (mRNA) produced in the nucleolus is found in the ribosomes and is made from a copy of the DNA coded in the chromosomes. It is transcribed and translated and forms a template on the ribosomes which is matched by a sec-tion of transfer RNA (tRNA) which delivers a selected amino acid to the ribosomes where they com-bine with adjacent amino acid to construct a protein chain. Right: Figure 6A - Ribosomes appear as flattened spheres with a diameter ranging between 15 to 25 nm where they act as sites for protein synthesis and are closely associated with the filamentous endoplasmic reticulum.
Far right: Figure 6B - Peptide synthesis mRNA located on the ribosome surface is matched with a paired tRNA attached to an amino acid so that it is located in the appropriate position in a chain to build up a protein
Golgi apparatus: After leaving the ER, products synthesised on the ribosomes are transported to the Golgi apparatus where the contents are modified, stored and then sent to other destinations. The Golgi apparatus is especially extensive in cells specialised for secretion. Nucleus: Most of the cell’s DNA, or genome, is stored in the nucleus. In brewing yeast this takes the form of 16 chromosomes. Although normally not visible the chromosomes are duplicated when the cells divide producing a new copy of the DNA to pass onto the bud.
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The nucleus is bound by a membrane which is perforated by pores to allow communication with the rest of the cell. Within the nucleus is a body called the nucleolus where the ribosomes are synthesised to produce new DNA and for protein synthesis. Vacuole: The vacuole is principally involved in recycling large molecules such as redundant pro-teins into amino acids where they can be stored until needed to make new proteins. It also serves as a storage chambers and waste bin. The cell’s cytoplasm is principally salty water, and vacuoles have a lipid membrane to keep this salty water out. During cell division (budding) the vacuole along with a copy of the nucleus is shared with the daugh-ter cell. Far left: Figure 7A: Electron micrograph of a yeast cell showing the vacuole in the centre of the cytoplasm Source: cell and molecular Imaging Service University of Bordeaux Left: Figure 7B: The vacuoles in Saccharomyces cerevisiae stained with 7-amino-4-chloromethylcoumarin, L-arginine amide (Arg-CMAC). Source: ThermoFisher Scientific catalogue
Bud scar: Each time a yeast cell undergoes budding a characteristic bud scar is left on the surface of the cell wall. The scar is permanent and is a circular structure which with a raised border and is rich in the poly-saccharide chitin. The new daughter cell also bears a mark where it was attached to the mother cell, in this case known as the birth scar which are less chitin rich and gradually disappears over time. Chitin is a polymer made up of long chains of linear β-1,4 linked molecules of N-acetylD-glucosamine. Figure 8 a close up showing the permanent circular structure of the chitinous bud scar
Cytoskeletal Network: The skeleton is a series of microtubules and microfilaments which provide structure and organization to the cell and gives capacity to arrange its organelles.
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They are straight, hollow rods composed of tubulin and measuring about 25 nm in diameter and from 200 nm to 25 microns in length. They are a major component of the cytoskeleton, important in chromosome movements, cell motili-ty, movement of organelles and maintenance of cell shape. They are required for yeast division Mitosis, give the cell structure and organisation, provide path-ways between the organelles, keep the organelles apart and help with bud development. Figure 9A: With the centriole at either end of the cell the spindles draw the chromatids apart to produce a replica set of chromosomes during Mitosis or cell division. This provides the bud with a duplicate copy of DNA in asexual reproduction
Figure 9B: The chromosomes align at the spindle equator. Each sister chromatid is attached to kinetochore microtubules (shown in green). There are two other distinct types of microtubules in the spindle: the polar microtubules (shown in red), which grow out from the centrosomes and have opposing microtubules overlapping at the spindle equator; and the aster microtubules (shown in blue), which grow out from the centrosomes toward the cortex of the cell.
References & Citation 1. Graham G. Stewart Yeast Flocculation—Sedimentation and Flotation Fermentation — Open Access Journal 2. Ahmed Touhami, Barbara Hoffmann, Andrea Vasella, Frederic, A. Denis and Yves F. Dufre Ag-gregation of yeast cells: direct measurement of discrete lectin–carbohydrate interactions Mi-crobiology 2003 149 3. Chris Boulton, and David, Quain Brewing yeast and fermentation, 2nd ed. Oxford, England: Blackwell Science Publishing, 2006. 4. Virve Vidgren* and John Londesborough 125th Anniversary Review: Yeast Flocculation and Sedimentation in Brewing J. Inst. Brew. 117(4), 475–487, 2011 5. Verstrepen, K. J.,Derdelinckx, G.,Verachtert, H., and Delvaux, F. RYeast flocculation: What brewers should know. Applied Microbiology and Biotechnology 61 (2003):197–205. 6. Pascale B. Dengis and P aul G. Rouxhet Floculation - Mechanism of top and bottom fermenting brewing yeast J. Insl. Brew., July-August 1997, Vol. 103, pp. 257-261
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