Gold and Silver Award Winners will be presented at the 2023 Retail Congress MENA Gala Event on 24th October at 6 PM at the Samaya Ballroom of the Ritz Carlton Hotel DIFC, Dubai, UAE. See you there!
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Impactive Advertising:
Unprecedented Reach on a Shoestring Budget
Effective advertising aligns with prevailing thoughts, and in the digital age, Dalma Mall succeeded in grabbing millions of consumers' attention with a well-planned, creative, and budget-friendly ad campaign during their 3-day Amazing sale, resulting in remarkable physical outcomes.
Sahara Centre's Marketing team led an innovative campaign that effectively engaged Emirati residents through carefully crafted digital videos, extensive outdoor advertising, and engaging radio activations, resulting in an impressive 11% increase in foot traffic in Sharjah's urban areas and Emirati communities.
Sahara Centre's "Embark on a Shopping Safari" campaign offered participants the opportunity to win Polaris buggy RZR4 Pros and a thrilling family safari in Africa. The campaign transformed the center into a safari-themed wonderland, offering various activities for children and families, including archery, hunting games, climbing challenges, and captivating walking parades, all complemented by programmatic ads, on-ground radio engagements, and engaging contests.
Finalist # 1118 - Dalma Mall
Finalist # 1194 - Sahara Centre
Finalist # 1208 - Sahara Centre
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1260 - Al Futtaim Group For Real Estate - Cairo Festival City Mall
Finalist # 1269 - Silicon Central - Line Investments & Property LLC
Finalist # 1341 - Lulu Group International | Oman Avenues Mall
Al-Futtaim Malls Cairo
Festival City Mall - Share The Love
Cairo, Egypt
Valentine's Day offers a prime chance for crafting marketing strategies focused on gifts, quality time, and celebrating love, with customer experience playing a pivotal role in influencing buying choices. CFC Mall effectively executed their "Share the Love" campaign, which centered on unique and meaningful consumer experiences through vibrant installations, solidifying the mall as the ultimate Valentine's Day destination.
Silicon Central's "The Ramp" Fashion Show
Dubai, United Arab Emirates
Effective advertising played a crucial role in the success of Silicon Central's innovative "The Ramp" fashion show, which redefined customer service in the mall and captivated fashion enthusiasts over a three-day weekend. Through strategic advertising, the mall achieved its objectives of attracting a diverse audience, generating event excitement, solidifying its reputation as a fashion hub, and promoting various fashion brands and retailers.
Avenues Junction - "The Food Hall" - Grand Opening / Advertising Muscat, Oman
Strategically situated on the second floor of Oman Avenues Mall, Avenues Junction - The Food Hall, with convenient roof-level parking access, has emerged as a popular destination for social gatherings over delectable artisanal cuisine. The challenging launch campaign aimed for widespread awareness and enticement, successfully drawing food enthusiasts and patrons to explore this newly revitalized culinary haven.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Each year, DFF highlights culinary experiences in the city, but for the 2023 edition, City Centre Deira took a unique approach by shifting the focus to the experiences surrounding food, rather than the food itself, with the theme "The Best Moments Happen Around the Table" aimed at creating an emotional connection with their core audience. This theme was brought to life through on-ground activations at Food Central, offering an entertaining dining experience featuring board games, music, and comedy in one location.
BurJuman Mall emphasizes its connection with culturally diverse communities, going beyond transactions to evoke emotions and celebrations. During Diwali, the mall extended its festivities to the streets, creating a vibrant atmosphere with decorations, a bustling Diwali Bazaar, a "Win a Home" campaign, and captivating performances. Additionally, a "Diwali on Wheels" truck journeyed through the neighborhood, distributing complimentary sweets, lanterns, and more to engage and celebrate with the community.
Dubai Food Festival CCD: The Best Moments happen around the table
Diwali at BurJuman Mall
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1410 - Al Wahda
Kinan Malls organized the Saudi National Day Festival, providing opportunities for customers to partake in activities and demonstrate their patriotism. The event, featuring live performances, interactive painting, traditional music, outdoor lighting effects, and giveaways, effectively engaged both Saudi and foreign residents across two malls, inspiring a sense of national pride.
Since its establishment in 2011, Al Wahda Mall has been closely associated with Operation Smile UAE, demonstrating unwavering dedication to achieving and surpassing set goals through mass participation and involvement in various initiatives. These efforts have consistently set new benchmarks for powerful and efficient CSR initiatives, highlighting Al Wahda Mall's commitment to Cause Related Marketing that aligns the mall with charitable causes, creating a shared goal between all parties involved.
During Ramadan, the campaign focused on the theme of 'reconnecting' and encouraged customers to dine at City Walk, La Mer, or The Beach JBR, share their experiences, and had the opportunity to bring a loved one to Dubai without any minimum spending requirement. Emirati influencer Sara Al Madani selected 30 winners, providing them with unforgettable experiences, which garnered significant goodwill and gratitude on social media.
Kinan Saudi National Day Jeddah, Saudi Arabia
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1101 – Azad Properties
Finalist #1112 – Dalma Mall
Ramadan is known as the month of good deeds, & many corporates collaborate with NGOs to give back to the community during this holy occasion. Shopping malls are often approached to provide spaces for fundraising, but the traditional setup using tables, banners, and cash collection methods posed challenges. This year, Majid Al Futtaim introduced a groundbreaking digital activation in Oman, enhancing the fundraising experience for both NGOs and donors during Ramadan.
To fulfill its social responsibility commitment, CCC (Cornish Commercial Center) established four stylish kiosks to support emerging businesses. The rigorous selection process, which involved candidates sharing their business aspirations, granted monthly complimentary booth space, resulting in thriving businesses that garnered visibility and sales. CCC celebrated and promoted these success stories on social media, reinforcing its dedication to fostering aspiring entrepreneurs.
On February 6, 2023, a powerful Mw 7.8 earthquake struck Turkey and Syria, affecting millions of lives and causing significant casualties. In response, Dalma Mall collaborated with Takkat Band to organize a charity event that attracted over 15, 000 participants from the UAE, raising a total of AED 100, 000 in cash support and AED 472,000 worth of food, clothing, shelter, and other supplies to aid those affected by the disaster.
Muscat, Oman
"Nurturing Productive Families: Empowerment and Support Initiatives at CCC
Jeddah, Saudi Arabia
Groove for Good: Takkat Band's Charitable Concert @ Dalma
2023 Middle East and North Africa Shopping Centre and Retailer Awards
"History Honored, Future Formed!" Dalma Island, with its rich historical significance as one of the earliest human habitation sites in the UAE and a key pearl-diving center, maintains a deep connection to its maritime heritage. The Dalma Island Historical Race Festival, featuring the world's longest 60ft dhow race, is a unique Emirati cultural showcase held over a week, celebrating local heritage through a souq, traditional activities, competitions, handicrafts, and other initiatives, drawing over 30, 000 Emiratis and regional Royal Dignitaries to support and revive Abu Dhabi's vibrant heritage.
LuckyOne Mall, a popular destination in Karachi, offers diverse amenities and strives to provide memorable experiences and family-friendly spaces. During Ramadan, the mall launched the 'Random Acts of Kindness' campaign, emphasizing unity, inclusivity, and the significance of shared moments, bonds, and simple acts of kindness that leave a meaningful impact on the community.
In #bealight campaign this year, the community came together to support 5,000 orphans in Bahrain through the Royal Humanitarian Foundation by visiting the mall and turning on a light, with each light representing a donation towards a child. This initiative aimed to bring positivity and unity to the community during the Holy month, and the display, designed by a local architect, elegantly conveyed the cause, with the goal of having 5,000 customers participate by turning on 5,000 lights.
Finalist # 1113 - Dalma Mall
Finalist # 1183 – LuckyOne Mall
Finalist # 1203 - Majid Al FuttaimCity Centre Bahrain
Dalma supports Dalma: Preserving Timeless Legacy & Heritage
Abu Dhabi, United Arab Emirates
Random Acts of Kindness
Karachi, Pakistan
Sahara Centre, in collaboration with Rawafed Development & Learning Centre, initiated a unique sports-based program to empower underprivileged youth. This innovative initiative extended beyond regular mall activities, offering these students specialized training at the Star Football Academy, imparting valuable life lessons in teamwork and discipline, and culminating in a celebration of their achievements, symbolizing a journey of growth and empowerment that transcends the sports field.
Sahara Centre partnered with Rawafed Development & Learning Centre to create a visionary campaign, "A Shopping Adventure Awaits You," which combined immersive shopping experiences with a commitment to community enrichment. This initiative not only invited shoppers to explore a safari-themed adventure but also extended this theme to underprivileged students, culminating in an unforgettable trip to Sharjah Safari Park, showcasing a seamless blend of marketing and social impact.
The Galleria introduced a sustainability initiative in partnership with the Emirates Environmental Group, aiming to plant 3,000 trees and promote environmental responsibility. Guests were encouraged to support this effort by registering as tree sponsors at Guest Services, with the first 200 participants daily receiving a AED 100 gift card, ultimately leading to a carbon offset of approximately 72,000 kgs (72 tonnes) and a saving of 180 kilowatt hours of electricity, with tree planting scheduled for Q4.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1212 - Sahara Centre
Finalist # 1213 - Sahara Centre
Finalist # 1223 Al Maryah Retail Company
World Cup – Cause-Related Marketing
Sharjah, United Arab Emirates
Safari – Cause-Related Marketing
Sharjah, United Arab Emirates
Embrace Nature Inspire Change Sustainability Campaign
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Times Square Center partnered with Thrift For Good, located within the mall, to mark World Recycling Day with a sustainability-focused initiative. They organized the "Influencer Closet Sale," where influential individuals donated their top ten preloved items, with all event profits going to support children in the Kalinga Province, Philippines, under the care of Gulf for Good & International Association for Transformation, emphasizing both reducing waste and aiding those in need.
Family Mall Sulaymaniyah hosted a Treasure Hunt where children learned about giving by solving clues while contributing to Save the Children International. This event promoted empathy, safety, and unity among families and friends, highlighting the importance of even small actions in brightening other children's lives, fostering a sense of generosity and kindness.
Egyptian local fashion designers have gained prominence in both Egyptian and international fashion scenes, with many leading European Fashion Weeks. In alignment with City Centre's goal of being a community connection hub, CC Almaza collaborated with the International Fashion School, Esmod, to introduce Egypt's first fashion scholarship for 30 students, covering all three Esmod fashion courses and an entrepreneurship course from Education for EmploymentEgypt, held at the Almaza Recruitment and Training Centre from August to September.
THRIFT-A-GRAM YOUR LOVE
Dubai, United Arab Emirates
Treasure Hunt for Children Sulaymaniyah, Iraq
City Centre Almaza x ESMOD Fashion School Collaboration - Fashion Flair 2022
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist
At the core of Red Sea Mall's dedication to community and compassion, the "Empowering Ramadan Giving" campaign serves as a remarkable demonstration of Corporate Social Responsibility (CSR). This initiative harmoniously combined charitable contributions with a meaningful business purpose, exemplifying the essence of altruism and unity.
Since its inception, Al Rashid Mall has been a benchmark in the Saudi market, and it aims to align with Vision 2030 by fostering stronger relationships with local communities. In partnership with the Saudi Association for Hearing Impairment, the mall has organized four events in 2022 and 2023, featuring art exhibitions by individuals with hearing disabilities, artist interactions, and institutional sessions, all aimed at enhancing its goodwill, positive perception, and positioning as a preferred destination in Al Khobar.
Times Square Center hosted a captivating winter festival from December 10th to December 24th, transforming the center into a wonderland with a gingerbread village and various festive activities. The event featured a grand tree lighting ceremony, carol singers, and the chance to meet Santa in his charming Grotto, creating a heartwarming holiday celebration for visitors of all ages.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Oman Avenues Mall, a preferred lifestyle destination in Oman, initiated the 'Disconnect to Connect' campaign as part of its Corporate Social Responsibility program, Tafa’ul. This campaign, spanning three seasons, encourages parents to reduce their children's mobile phone usage, promoting physical and mental development, as well as face-to-face social interaction through engaging family activities at the mall. The initiative aims to facilitate a "digital reset" and foster stronger bonds within families.
Oman Avenues Mall, a popular lifestyle destination in Oman, launched the 'Disconnect to Connect' campaign under its Corporate Social Responsibility program, Tafa’ul. This campaign spans three seasons and encourages parents to reduce their children's mobile phone usage, promoting physical and mental development while fostering face-toface social interaction through engaging family activities at the mall. The initiative aims to facilitate a "digital reset" and strengthen family bonds.
In the wake of the post-pandemic rise in unemployment in Oman, there was a noticeable increase in Small and Medium Enterprises (SMEs) as more Omanis sought alternative sources of income. However, the challenging economic conditions posed significant obstacles for these SMEs, particularly home-based businesses. Recognizing an opportunity to support these SMEs and make a positive impact, the primary objective was to boost their revenue during the Ramadan season, thereby contributing to the economy. A secondary goal was to create opportunities for financially disadvantaged students who couldn't afford their academic fees.
Finalist # 1349 - Oman Avenues Mall/ Lulu Group International
Finalist # 1350 - Oman Avenues Mall/ Lulu Group International
Finalist # 1361 - Tamani Global Development & Investment LLC
2023 Middle East and North Africa Shopping Centre and Retailer Awards
In recent years, Egypt has witnessed the emergence of numerous local brands and a surge in fashion talent. To support and showcase these home-grown talents, Mall of Egypt has partnered with FAD Dubai Institute of Luxury Fashion & Style and musician Hisham Kharma to launch Fashion Glam "Home for Talents." This initiative offers scholarships to aspiring fashion labels, aligning with the mall's vision of nurturing local innovation and creativity in the retail market.
www.retailcongressmena.com
Mall of Egypt Fashion Glam "Home for Talents"
Cairo, Egypt
Mall of Egypt Fashion Glam "Home for Talents"
Middle East and North Africa Shopping Centre and Retailer Awards
in
2023 Middle East and North Africa Shopping Centre and Retailer Awards
"The Garden" is a creative customer experience concept that harmoniously combines art and nature, transforming conventional mall areas into peaceful and exploratory spaces in the midst of bustling shopping centers. This immersive initiative was introduced at Al Nakheel Mall in Riyadh and Jeddah Park Mall in Jeddah, offering a serene haven for shoppers and providing activities suitable for all age groups.
During the FIFA World Cup, Kinan implemented a campaign across five of its malls – Roshan Mall, Al Jamea Plaza, Dana Mall, Huwailat Center, and Aliat Mall – by setting up viewing areas with 100-inch big-screen TVs and comfortable seating for fans to enjoy the games collectively. This campaign, which took place from November 20th to December 18th, involved an investment of over half a million SAR and featured soccer-themed events, contests, giveaways, and World Cup-themed decorations throughout all the malls, creating a vibrant and engaging atmosphere for visitors.
Inspired by the resounding success of the Red Sea Film Festival, which gathered filmmakers, actors, and cinema enthusiasts worldwide to showcase thought-provoking films that challenged conventions, CCC's Talent Festival aims to continue the legacy of pushing boundaries and celebrating diversity in the world of entertainment. This event draws inspiration from the Red Sea Film Festival's significant impact on both the film industry and its audience.
The Garden Riyadh, Saudi Arabia
Kinan World Cup Campaign
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Ramadan Nights: Illuminating Souls & Spreading Joy
"Saudi Foundation Day: A Celebration of Heritage and Unity"
The 2022 FIFA World Cup, held in Qatar from November 20 to December 18, marked a historic moment as the first World Cup in the Arab and Muslim world. Azad seized this global event as an opportunity to provide creative and entertaining activities at the FIFA festival, recognizing the passion Saudi Arabians have for football. These footballthemed activities were designed to engage and entertain the guests during this significant worldwide sporting event.
www.retailcongressmena.com
During Ramadan, Azad Properties orchestrated an event that strategically aligned with local heritage and catered to the preferences of the local audience, embracing the government's promotion of local heritage and tourism. The event encompassed several key elements, including a focus on the local audience, an emphasis on local heritage, showcasing local talent, promoting tourism, fostering community engagement, demonstrating resilience in the face of challenges, offering an educational aspect, and highlighting the uniqueness and authenticity of the souk, all with the aim of delivering long-term value to consumers.
Saudi Foundation Day is a highly significant and vibrant event in Saudi Arabia, marked by patriotic fervor, cultural festivities, and community engagement. This annual celebration involves a wide array of activities, including branding, cultural exhibitions, traditional performances, educational programs, community gatherings, charitable initiatives, and hospitality, all aimed at commemorating the nation's rich history and the founding of the modern Saudi state. It serves as a unifying day for the nation to come together in celebration.
Jeddah, Jeddah, Saudi Arabia2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1116 - Dalma Mall
Finalist # 1124 - Dalma Mall
Finalist # 1167 - Line Investments & Property LLC
Dalma Mall in Abu Dhabi launched its Eid and Summer Holidays with a creative and engaging event featuring DreamWorks Animation's "MADAGASCAR - The Stars of the Jungle." The mall invited young visitors to join the excitement and dance to the infectious lyrics of "I Like to Move It, Move It," bringing beloved animal characters to life and elevating Eid-Al-Adha celebrations to a new level of fun and adventure.
Dalma Mall created a winter wonderland with "DALMA MALL ON ICE," enchanting families and children with an International Ice-skating Circus that combined artistry and adventure. Graceful performers graced the glistening ice stage with aerial elegance, skillful juggling, and whimsical acts, leaving indelible memories and turning the mall into a heartwarming haven of winter magic. It was more than just a show; it was a crystallized moment of sheer enchantment.
Lulu Mall Fujairah aimed to engage customers during Ramadan and Eid by creating a harmonious space that combined spirituality and celebration. The mall hosted a series of Ramadan-themed events and offers, including children's games and henna art, to enhance the festive ambiance. As Eid neared, the mall featured vibrant decorations, traditional live performances, and family-friendly activities, offering an unforgettable customer experience that captured the essence of Ramadan and Eid celebrations.
"Madagascar Mystique: The Ultimate 'Move it, Move it!' Celebration at Dalma Mall!"
"Lights, Ice, Action! Dalma Mall On Ice - Winter Festivities Begin"
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1204 - Line Investments & Property LLC | Lulu Group International
Finalist # 1219 - Sahara Centre
Finalist # 1233 - Sahara Centre
Mall of Umm Al Quwain emphasizes community engagement by collaborating with Friends Of Cancer Patients (FOCP) to promote a healthy lifestyle and raise awareness about early disease detection for sustainable communities. The mall hosted FOCP's pink brigade and offered PCR fixed clinic services at the Lulu Hypermarket, reaffirming its commitment to supporting FOCP's noble initiative and expressing gratitude for the opportunity to contribute to this cause.
Sahara Centre aimed to sustain the indoor shopping experience while shops underwent renovations during the delightful spring season. They launched the "Butterflies Garden" campaign, a captivating outdoor-themed decoration designed to capture the essence of spring and offer pictureperfect moments for social media. This innovative and wellplanned initiative effectively reshaped the shopping experience, turning it into a memorable adventure for all visitors.
Sahara Centre aimed to engage football enthusiasts during the UAE's World Cup excitement, despite challenges. Their innovative response included transforming the mall into a lively football arena with a gamification zone for games and activities. This approach, coupled with strategic marketing tactics, led to an abundance of user-generated content from delighted visitors, showcasing their enthusiasm for the event.
Mall of UAQ Pink Caravan
Umm Al Quwain, United Arab Emirates
Butterflies Garden - Customer Service Experience Sharjah, United Arab Emirates
2023 Middle East and North Africa Shopping Centre and Retailer Awards
During the Formula 1 event in Jeddah, "Kinan" engaged with its target audience through a Formula 1 simulation campaign designed for both adults and children. This campaign spanned across Roshan Mall and Jamea Plaza, where the malls were prominently branded with Formula 1 imagery to attract visitors. "Kinan" distributed gifts and prizes, including Formula 1 tickets, and collaborated with influencer Bailasan, who has 2 million subscribers, to promote the campaign on social media, generating 815,837 views.
"The Ramp" at Silicon Central redefined customer service in the mall by hosting a groundbreaking multi-brand fashion show over a three-day weekend. This event celebrated fashion, creativity, and collaboration, setting new standards for customer service excellence and making attendees feel like cherished VIPs. The entry is submitted for the Customer Service Experience award, highlighting the mall's commitment to excellence in fashion event hospitality.
Silicon Central's prestigious Motor Show Event showcased a captivating array of innovative vehicles in partnership with the UAE Cars Club, featuring cars from leading manufacturers. Beyond the automotive technology display, the event included a "Snap and Win" contest for visitors to upload their photos and win a Gift Card. This event aimed to provide an unforgettable experience, uniting technology and automotive excellence, and setting a new standard for automotive showcases while offering a glimpse of future possibilities.
Finalist # 1280 - Silicon CentralLine Investments & Property LLC Kinan's Formula 1 Campaign Roshan Mall & Jamea Plaza Jeddah, Saudi Arabia The Ramp - Fashion Show Dubai, United Arab Emirates Motor Show2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1286 - Red Sea Mall
Finalist # 1312 - Red Sea Mall
Silicon Central organized the exciting Mall Run on November 5th, featuring various distances suitable for all ages and fitness levels, including 600m, 1.5km, and 2.5km runs. Families and children participated in this exhilarating event, promoting a healthy and active lifestyle while having the opportunity to win prizes worth AED 30,000. The day was filled with joy, sportsmanship, and community bonding, bringing together not only the Silicon Oasis area but also neighboring communities.
In 2022, Red Sea Mall launched the "Enchanted Back to School Wonderland" initiative, redefining the back-to-school experience and elevating customer engagement to new heights. This immersive endeavor set exceptional standards in customer service and shopper engagement, offering a multi-dimensional journey that went beyond traditional shopping. Through strategic innovation and meticulous execution, the initiative aimed to resonate with consumers, employees, suppliers, shareholders, and communities alike.
Red Sea Mall's "Founders' Day Campaign" served as a symbol of unity, blending Saudi Arabia's rich heritage with modern celebrations. This event went beyond marketing, igniting cultural pride and community engagement. Held from February 22 to 25, it invited visitors to embrace traditional clothing and partake in a collective celebration of heritage and unity.
Silicon Central Indoor Family Run Dubai, United Arab Emirates
Back to School Wonderland- 2022
Jeddah, Saudi Arabia
Founders' Legacy Celebration: Reviving Traditions through Timeless
2023 Middle East and North Africa Shopping Centre and Retailer Awards
The "Action it at Red Sea Mall" campaign's resounding success was a result of its unique approach, combining football enthusiasm, engaging experiences, and strategic partnerships. This fusion solidified Red Sea Mall's status as a premier destination, where celebration and commerce seamlessly merged. The campaign's impact extended across various dimensions, surpassing initial expectations. At its core, the campaign featured a captivating football-themed celebration within the mall's vibrant corridors.
Mushrif Mall invites visitors to experience eco-elegance through its clean design and diverse offerings. With three levels of curated shopping, international brands, the city's largest fresh market, and Lulu Hypermarket, the mall offers a luxurious experience with 200 outlets, global cuisine, prayer halls, and entertainment options. The "Summer Wave" of 2022 brought games, digital campaigns, influencers, and more to enhance the visitor experience, all while offering carefree indulgence with its 2500-car parking facility.
Cup 2022: A Spectacular Celebration of Football Fervor
Mushrif Mall | Sumer Wave Campaign
Abu Dhabi, United Arab Emirates
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Kinan Malls recognized the significance of integrating a social media campaign into its mall strategy as a means to boost foot traffic, enhance sales, and efficiently reach a wide audience while highlighting its unique offerings. By generating engaging content for summer, back-to-school, and live events, "Kinan" aimed to cultivate a loyal customer base, remain at the forefront of potential customers' minds, and gain valuable insights into customer behavior and preferences. This social media campaign proved transformative for Roshan Mall, Al Jamea Plaza, Aliat Mall, and Dana Mall, positioning them competitively in the digital age.
Cenomi Group introduced its inaugural membership and loyalty program, "Cenomi Rewards," on December 6th, 2022. This program enables members to accumulate points with each purchase at over 20 Cenomi Group malls and 50+ affiliated brands. Through the Cenomi Rewards iOS and Android apps, as well as the website, members can exchange points for in-store cashback and access tailored discounts and deals on fashion, F&B brands, and partnerships within the Cenomi Rewards network.
To rejuvenate interest in the Dubai Food Festival (DFF), a fresh approach was taken by collaborating with Dubai's influencers for a unique social media campaign Well-known YouTubers Tan & Nas created a humorous music video featuring the festival's dishes, amassing nearly 5 million views. Additionally, seven other influencers crafted relatable foodie personas in seven films to engage the audience effectively. The results were impressive, with sales increasing by 15% compared to the previous year at The Beach and a substantial 33.4% increase at City Walk . Furthermore, the campaign achieved remarkable engagement rates, with a 49% engagement rate on Facebook and 47.5% on Instagram, all accomplished with just 4-6% of the budget utilized.
Kinan Effective Social Media Campaign
Cenomi Rewards
Riyadh, Saudi Arabia
For the Love of Food
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Dalma Mall adopted an innovative "Influence the Influencers" strategy, focusing on content rather than traditional cash sponsorships for retail influencers. This approach recognized the influencer's need for continuous content to thrive in a competitive environment. By providing influencers with appropriate content, Dalma Mall established a mutually beneficial relationship, resulting in a highly successful influencer marketing campaign. Remarkably, this campaign generated over 2.7 million impressions in the targeted audience, all without any social media spending.
City Walk Dubai strategically targeted the Gen Z audience, aged 18 to 35, by introducing Canadian University Dubai within its premises and enhancing its tenant mix. To solidify its connection with this demographic, City Walk launched "City Walk Unplugged" in 2022, a 16-day outdoor event featuring popular regional music artists with substantial social media followings. This social media-centric event attracted an impressive audience of over 85,000, and achieved remarkable engagement rates, surpassing 50% on Facebook and exceeding 90% on Instagram.
The strategy involved merging digital native PR with dynamic social media engagement and a comprehensive on-ground and on-air radio activation campaign, supported by impactful outdoor advertising. Central to this approach were engaging videos strategically distributed through digital PR and social media, integrated into radio broadcasts during interactive segments, and designed to captivate audiences with compelling content and calls to action. These videos surpassed expectations, significantly increasing foot traffic to the Center.
"Influencing the Influencers: A Give and Take Game"
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist
Finalist # 1321 - Al Futtaim Group For Real Estate - Cairo Festival City Mall
Finalist # 1323 - Al Futtaim Group For Real Estate - Cairo Festival City Mall
Mall of UAQ's innovative initiative involved hosting an Interactive Pet Zoo, providing a space for pet enthusiasts to interact with various animals within the mall. They executed a well-rounded campaign by combining online digital and dynamic social media efforts to attract visitors to the petting zoo in November. Beyond the enjoyable interactions and captivating experiences, the campaign aimed to promote values of compassion and empathy towards animals, creating a heartwarming atmosphere and delivering a memorable experience for visitors.
Cairo, Egypt
CFC Mall aimed to position itself as a summer destination and boost footfall and sales through its "Summer Switch" campaign. This initiative included various video content and creative concepts that highlighted the on-ground activities while promoting them online. The digital strategy prioritized providing added value by keeping CFC Mall followers informed and promoting in-market products through tenant support. This approach led to impressive results, surpassing key performance indicators with significant increases in reach, website sessions, followers, and sponsorship revenue
Cairo, Egypt
To stand out in the competitive landscape of Mother's Day and International Women's Day celebrations in March, CFC Mall's "Celebrating Her Unconditional Love" campaign focused on women. The digital strategy included exclusive content that aligned with the marketing strategy and aimed to improve digital performance. The campaign involved online contests, collaborations with influential women, and dedicated support to tenants. As a result, the campaign exceeded key performance indicators, leading to a significant increase in reach, followers, engagement, and the channels used to communicate the campaign compared to March 2022.
1239 Um Al Quwain, United Arab Emirates Al-Futtaim Malls - Cairo Festival City Mall - Summer Switch Al-Futtaim Malls - Cairo Festival City Mall - Celebrating Her Unconditional Love
AL WAHDA MALL, located in the heart of Abu Dhabi, is an iconic landmark and super-regional shopping destination offering a wide range of shopping, food and beverage, leisure, and entertainment options. It attracts over 20 million visitors annually and houses more than 350 brands within its 3.3 million square feet area. Innovatively, Al Wahda Mall goes beyond traditional brand promotions by creating unique branded content Intellectual Properties (IPs) in collaboration with its retail partners. This strategic approach enhances brand engagement and provides patrons with immersive experiences that go beyond typical marketing campaigns.
Al Wahda Mall continuously seeks innovative initiatives to engage its visitors and provide them with added value during their visits. The mall aims to position itself as a comprehensive destination where visitors have multiple reasons to frequent its premises. This approach promotes a sense of community and encourages visitors to enjoy shopping and dining at various restaurants within the mall. The introduction of Home Centre was driven by the goals of generating funds and enhancing the shopping experience in Abu Dhabi, with a clear and viable opportunity identified before its launch.
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1117 - Dalma Mall
Finalist # 1129 - Dalma Mall
Finalist # 1245 - Al-Othaim Malls |AlOthaim Investment Company
Dalma Mall has undergone a comprehensive lighting revamp, significantly increasing its brightness from 280 Lux to an impressive 405 Lux, marking a 27% improvement. This enhancement not only elevates the mall's visual appeal but also emphasizes sustainability by utilizing advanced lighting technologies. By doing so, the mall not only creates captivating aesthetics but also conserves energy, resulting in annual savings of AED 1.3 million. This transformation ensures that Dalma Mall provides a brighter and more engaging experience for its visitors.
Recreating Washroom Diaries: Save Blue. Live Green.
Dalma Mall has undertaken a significant rejuvenation project for its washrooms, emphasizing the importance of these spaces in public areas. The mall has transformed 24 washrooms, for both men and women, by combining art and innovation to offer an elevated experience that goes beyond utility. These washrooms prioritize sustainability and energy efficiency, resulting in savings of over 8.4 million litres of water. This initiative not only enhances the visitor experience but also demonstrates a commitment to eco-conscious practices.
The goal of this initiative is to create an exceptional and authentic experience for visitors, enriching the cultural identity of Riyadh and Saudi Arabia. By offering unique shopping, dining, entertainment, and tourist attractions, the aim is to attract both local and international tourists, contributing to the local economy and domestic tourism promotion. This initiative aspires to set a benchmark for integrated destinations in downtown Riyadh.
"Dalma's Illuminate Overhaul: A Renovation Beyond Radiance"Al-Othaim Malls
Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1403 - Line Investment & Property LLC | Forsan Mall
Finalist # 1404 - Line Investment & Property LLC | Al Wahda Mall
Azad Properties unveiled its significant project, "Souq 7," in Jeddah, attended by prominent figures including the Governor of Jeddah, His Highness Prince Saud bin Jalawi, and other dignitaries, investors, and merchants. This commercial project encompasses various specialized showrooms, with a focus on home and electronics zones, among seven planned zones. The inauguration event garnered significant media attention, followed by a dynamic springboard event featuring key speakers such as Mr. Ayman Al Burti, CEO of Azad, Mr. David Macadam, and Mr. Ibrahim Ibrahim, hosted by MECS+R.
Forsan Central Mall launched a 45-day campaign from June 15 to July 30, 2023, celebrating its grand inauguration and promoting community unity. Shoppers had the opportunity to win a 2023 car by presenting receipts of AED 200/- or AED 500/- for digital entry. The campaign aimed to raise awareness, increase foot traffic, boost sales, and engage the community through dynamic launch and promotional activities.
Al Baik, renowned for its crispy chicken and originating in Jeddah in 1974, expanded its presence in the UAE, with its fifth location set to open in Abu Dhabi at Al Wahda Mall. The fast-food chain made its debut in the UAE at The Dubai Mall in June the previous year, followed by a pop-up venue at Expo 2020 Dubai, which garnered significant attention. With two branches in Dubai and one each in Ajman and Sharjah, Al Baik has been enjoying popularity among fans in the region.
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Dalma Mall has embraced advanced technology by implementing an AI-based facial recognition customer profiling system that goes beyond simple people counting. This system provides a detailed analysis of customer data, including gender, age, dressing, visit frequency, dwell time, and navigation path, along with insights into which entrances, floors, zones, and areas of the mall are frequented . This data enables precise real-time analysis of shopping patterns and customer behaviors, supporting mall promotions, sales, events, and enhancing the return on investment (ROI).
Sophie is Emrill's innovative sustainable cleaning robot, deployed at Dubai Festival City Mall. Powered by Active AI, this robot leverages advanced technology to enhance cleaning efficiency while prioritizing eco-friendliness and safety. Sophie not only offers cost-saving advantages by improving cleaning efficiency compared to human-intensive methods but also operates for up to 20 hours per day. Additionally, it is remarkably efficient with water consumption, using 80% less water than other models. Controlled through a dedicated mobile app, Sophie employs intelligent mapping to efficiently service areas in need of cleaning.
"Next-Gen Shopper Insights: AIInfused Facial Recognition Profiling!"Al-Futtaim Malls – Dubai Festival City Mall | Sophie - Emrill‘s Cleaning Robot
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Forbes Middle East plays a pivotal role in recognizing and celebrating the achievements of female entrepreneurs and leaders in the region. The platform highlights women who have successfully transformed their ambitious dreams and visions into tangible realities. It showcases accomplished and talented women from various sectors such as business, technology, healthcare, fashion & beauty, and travel & tourism, providing a platform for them to share their inspiring stories, learn from each other, and serve as role models for future generations of women.
A planned public relations program or initiative that is primarily aimed at benefiting the commercial interests of a shopping center or company. These efforts are designed to foster understanding, goodwill, or positive public opinion toward the shopping center or company to serve its commercial objectives. Examples include activities to generate positive media coverage, manage negative publicity, handle crisis situations, engage with government entities, and target specific external or internal stakeholders like customers, tenants, shareholders, or analysts. The goal is to enhance the reputation and perception of the shopping center or company in the public eye.
News holds a unique and authentic power that surpasses advertisements. Capitalizing on the opportunity to create positive narratives and sharing them through appropriate channels is at the core of public relations (PR). PR isn't just a component of strategic communication; it is its life force. It plays a pivotal role in managing reputation, expanding outreach, and strengthening a brand. Our PR efforts shone when we organized a grand celebration for the most celebrated movie in the 93-year history of Malayalam cinema Attended by a distinguished cast, the event enthralled nearly 25,000 spectators. This news resonated with nearly every Malayali in the UAE, making up an impressive 12.8% of the country's population. An Echo that Resounded Loud and Clear
Finalist # 1146 - Cenomi Finalist # 1224- Cenomi Finalist # 1107 - Dalma Mall Forbes Women's Summit Middle East 23 - Alison Rehil- Erguven Participation Riyadh, Saudi Arabia Cenomi Brand Launch Riyadh, Saudi Arabia A Success Party With Dazzling Stars. An Echo Loud & Clear Abu Dhabi, United Arab Emirates2023 Middle East and North Africa Shopping Centre and Retailer Awards
RAK Mall's Winter Festive Season triumphed thanks to its well-executed Marketing and PR tactics that appealed to both children and families. With a lineup of exciting events such as the Christmas Tree Lighting Ceremony, Santa meetand-greets, a Winter Market, Festive Parade, and Kids Workshops, coupled with press coverage of the Winterthemed Mall Decorations, the mall created a magical atmosphere that brought joy and drew visitors of all ages, especially kids.
Lulu Mall Fujairah's "The World of Food" event, held from February 23rd to March 19th, 2023, offered a diverse range of food experiences for all tastes, along with a "Dine and Win" promotion where patrons could collect stamps from different food outlets for a chance to win Gift Cards. The event also featured free meals for kids at select F&B outlets and a raffle draw, generating significant publicity through a joint PR campaign with sister malls.
City Walk Dubai has adapted to cater to the 18-35 age group with the inclusion of Canadian University and a tenant mix that aligns with their preferences. To solidify its connection with this demographic, the mall initiated City Walk Unplugged, a 16-day event featuring popular regional music artists, focusing on the F&B and musical aspects to create online buzz and engagement among artists and fans, positioning itself as a vibrant and trendy destination.
Finalist # 1162 - Line Investments & Property LLC
Finalist # 1166 - Line Investments & Property LLC | LuLu Mall Fujairah
Finalist # 1190 - Merex Investment Group LLC
RAK Mall Winter Fest
Dubai, United Arab Emirates
LuLu Mall Fujairah Food Fiesta Fujairah, United Arab Emirates
The Talk of the Gen Z Town
2023 Middle East and North Africa Shopping Centre and Retailer Awards
While City Walk enjoys a feel-good vibe among residents as well as tourists – there are a growing number of competing spots vying for their attention in the winter season. We had to build on our positive public image and create a great story around City Walk at that time of year. We created a PR campaign around a series of events over six weeks – Dubai Lights, musical live performances and more culminating in a grand finale that featured global dance sensations Quick Style. The campaign generated USD 1.03 Million worth of PR. It was all about the right publicity built around getting the right people at the right time to perform for our audiences.
Saudi National Day is observed on September 23rd in commemoration of the Kingdom of Saudi Arabia's renaming in 1932. Azad Properties celebrates this occasion annually in their properties, including Conrnich Commercial Center and Al Darrajah Traditional Souk, with the 2022 celebration being notably grander and more widely recognized.
To re-engage Emirati shoppers, Sahara Centre implemented a strategy that revived nostalgia among Emiratis and enticed them back. They partnered with the Emirates Publishers Association to host a suhoor event featuring traditional Emirati cuisine, captivating decor, and shopping vouchers to ensure attendees returned to the mall, successfully reaffirming Sahara's status as a cultural and commercial hub.
Finalist # 1216 - Azad Properties
Finalist # 1221 - Sahara Centre
The Vibe Attracts the Tribe
Dubai, United Arab Emirates
Saudi National Day Celebration Event
Jeddah, Saudi Arabia
Emiratis - Public Relations
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1390 - BurJuman Centre
Finalist # 1227 - Azad Properties
Finalist # 1282- Silicon Central - Line Investments & Property LLC
L.L.C. | BurJuman Mall
Azad Properties unveiled its groundbreaking "Souq 7" commercial project in Jeddah, KSA, with a ceremony attended by prominent figures including the Governor of Jeddah, Prince Saud bin Jalawi, and senior investors and merchants. The event received extensive media coverage and featured specialized showrooms in the home and electronics zones, making it a significant milestone in the project's development.
During the Dubai Fitness Challenge 30×30, Viktor Axelsen, the 2022 World Champion and 2020 Olympic Champion, and Yonex Brand Ambassador, made his first mall appearance at Silicon Central. He engaged with fans, signed autographs, and played badminton with enthusiasts on November 12, 2022, in collaboration with the UAE Badminton Federation and Dubai Sports Council to promote an active lifestyle and Yonex Badminton equipment, exclusively available at Lulu Hypermarkets in the UAE.
BurJuman Mall underwent a significant transformation, with a focus on the Asian audience, particularly from the Indian Sub-Continent and the Philippines, who were K-pop music enthusiasts and fans of BTS. The opening of BTS's first-ever Middle East Pop Up at the mall allowed for a strategic PR campaign to highlight the mall's renewed identity as a community-focused destination, "Right In The Heart."
2023 Middle East and North Africa Shopping Centre and Retailer Awards
At Al Wahda Mall, a continuous pursuit of generating recurring revenues while aligning with the current floor plan has been a priority. As a leader in providing the Abu Dhabi urban lifestyle experience, the mall, with its 50+ F&B outlets and ample parking (with 4,000 parking slots and multiple road access points), always aims to elevate visitor experiences. The challenge was to find additional ways to enhance the overall visitor experience.
Al Wahda Mall, situated in the lively city of Abu Dhabi, features over 350 stores and 100 kiosks across its expansive 3.3 million square feet space. In celebration of its 15th anniversary, the mall organized a "Gold Luck" Shop & Win Campaign in September 2022, inviting visitors to participate for a chance to win up to 1 Kg of gold. The campaign included live musical performances, creative promotions, and intriguing teasers to engage patrons.
Al Wahda Mall - Adihex 2022 Al Wahda Mall | 15 years of Togetherness | Gold LuckMiddle East and North Africa Shopping Centre and Retailer Awards
2023
Al Mouj Muscat is a premium integrated residential and leisure community known for its award-winning architecture. With over 19, 000 residents from 85+ nationalities, it offers more than 6,000 homes, world-class oceanfront retail, and hosts signature high-scale events, including the Al Mouj Muscat Marathon, which has reshaped Oman's sports landscape and boosted sports tourism in the region.
During the summer of 2022, Al Hokair Group's flagship entertainment brand launched the "Funtastic Week" campaign in its UAE locations, aimed at engaging customers, increasing foot traffic, extending visitation hours, and fostering lasting customer relationships. This innovative campaign featured unique daily offers, events, and activities, surpassing key performance indicators and achieving remarkable results compared to the previous year, including a 138% increase in total footfall, a 135% rise in total revenue, and a 123% achievement compared to the year's target.
In the summer of 2022, Al Hokair Group's leading entertainment brand, launched the "Funtastic Week" campaign in its UAE locations. This initiative, featuring daily unique offers and activities, exceeded expectations, leading to a 138% boost in footfall, a 135% revenue increase, and a remarkable 123% achievement compared to the campaign's target, all contributing to lasting customer engagement.
Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1180 - Al Mouj Muscat
Finalist # 1199 - Al Hokair Group
Finalist # 1232- Cenomi
Muscat Marathon Events Muscat, Oman
Sparky's Funtastic Week (Al Hokair Group)
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1400 - Al Hokair Group
Finalist # 1125 - Dalma Mall
Line Investments and Abu Dhabi Retails organized a 3-day Mega Sale from June 25 to June 27, 2023, spanning 10 malls in Abu Dhabi and Al Ain City, offering discounts from 50% to 90%. To promote the event, an extensive marketing campaign was executed, including outdoor billboards, newspaper ads, in-mall branding, social media ads, influencer visits, and an SMS campaign, resulting in an impressive footfall of 729,763 during the sale-period.
In partnership with Al Rajhi Bank, one of the largest banks globally with extensive operations in Saudi Arabia, Al Hokair Group has introduced an exclusive offer for the bank's clients. Every Monday, Al Rajhi Bank clients can enjoy a full day of fun at Sky Zone, Sparky's, or Snowy Forest in Saudi Arabia for just SAR 50, creating an attractive incentive for the bank's extensive client base.
Dalma Mall introduced a creative "Shop, Roll & Win" gamification element to its Back-to-school campaign, redefining the shopping experience. This innovation, inspired by the 'Roll the Dice' game, significantly enhanced customer engagement, fostered brand loyalty, and drove sales by tapping into people's competitive nature and desire for rewards, making shopping more enjoyable, interactive, and family-friendly.
3 Days Mega Sale
Abu Dhabi, United Arab Emirates
Happy Monday ( Al Hokair Group)
Abu Dhabi, United Arab Emirates
Shop, Roll & Win - Dalma Mall's Back to School Summer Splash
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist
The Galleria's "Time is Precious" campaign expanded upon the successful "Escape the Ordinary" brand campaign, reinforcing its image as the luxury destination in Abu Dhabi. This innovative campaign emphasized The Galleria's unique selling points, created buzz among target demographics, and rewarded guests with high-value luxury items worth a total of AED 1.2 million, aiming to boost awareness, footfall, and sales.
City Walk, Dubai's vibrant outdoor destination, aimed to maintain its position as the top choice for the city's winter season. To achieve this, they collaborated with the Department of Economy & Tourism to organize "Winter Vibes," an event featuring art, entertainment, and diverse food options. Highlights included Dubai Lights, musical shows, and a grand finale by The Quick Style, resulting in a 24% increase in sales, 1.7 million views, 117k likes, and an overall engagement of 35%.
Finalist # 1206 - Line Investments & Property LLC |RAK Mall
RAK Mall organized a lineup of shows during Eid Al Adha, catering to families and children, to boost sales and enhance community engagement. The events featured captivating performances by magicians, musicians, and beloved characters like Alice in Wonderland and Cinderella, demonstrating the mall's commitment to providing accessible and delightful experiences for the community.
# 1195 - Merex Investment Group LLC
Time is Precious
Abu Dhabi, United Arab Emirates
Winter Vibes for Our Tribe
Dubai, United Arab Emirates
RAK Mall Eid Al Adha
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1243 - Al Futtaim Group For Real Estate - Cairo Festival City Mall
To maintain customer interest during pleasant outdoor weather and address closed shops, Sahara Centre launched the "Butterflies Garden" campaign. This outdoor-themed decoration replicated the charm of spring, creating Instagram-worthy moments and offering a captivating and unforgettable shopping experience.
Sahara Centre faced hurdles in capturing the attention of football fans. However, they achieved a notable 9% increase in foot traffic and motivated visitors to generate their own content through a range of activations and live radio broadcasts during the FIFA World Cup 2022.
CFC Mall in Egypt faced competition during the popular gifting season of Mother's Day and aimed to stand out. They implemented the "Celebrating Her Unconditional Love" campaign, combining on-ground and online activations throughout March 2023, encouraging customers to purchase Mother's Day gifts at the mall and rewarding them with vouchers, gift-wrapping, photo opportunities, and on-ground events to celebrate all women during Women's Day.
Finalist # 1225 - Sahara Centre
Finalist # 1229 - Sahara Centre
Butterflies Garden - Sales and Promotion Sharjah, United Arab Emirates
World Cup - Sales and Promotion Sharjah, United Arab Emirates
Al-Futtaim Malls - Cairo Festival City Mall - Celebrating Her Unconditional Love
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist
Dubai Festival City Mall partnered with various organizations to provide families with a unique experience, including a meet-and-greet with Baby Shark and The Shark Family from July 7th to 23rd, 2023. The activation, held on the mall's ground floor, led to a +43% increase in footfall year-on-year during the Dubai Summer Surprises period, along with and 19 million PR impressions.
Finalist
Silicon Central, in partnership with the Philippine Business Council - Dubai & Northern Emirates (PBC) and Lulu Hypermarket, hosted the World of Food Festival, a vibrant celebration of global culinary delights. The festival featured live performances, diverse international cuisines, and engaging competitions, creating a festive atmosphere for shoppers and visitors to enjoy a fun-filled day while savoring authentic food from around the world.
Silicon Central's Valentine's Day celebrations spanned a week from February 9th to 17th, offering shoppers roses and opportunities to win prizes by opening the Valentine's Box with the 'Key to my heart.' The event also featured makeover sessions, live music, a Love Letter Wall, and Instagramworthy photo opportunities, attracting numerous influencers to the mall.
Finalist # 1251 - Al-Futtaim Real Estate
# 1284 - Silicon Central - Line Investments & Property LLC
# 1287 - Silicon Central - Line Investments & Property LLC
Al-Futtaim Malls - Dubai Festival City Mall | Dubai Summer Surprises – Baby Shark
Dubai, United Arab Emirates
World Food Campaign
Dubai, United Arab Emirates
Valentines Day “Key to my Heart”
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1311 - Al Futtaim Malls Group
Finalist # 1319 - Times Square Center
During the winter season at Silicon Central, Santa and his Elves spread joy with exciting activities and delicious food, including a Christmas tree lighting ceremony. Shoppers enjoyed the festive atmosphere, took photos with festive decorations, and explored the Winter Market with various kiosks offering cakes, gift wrapping, decorations, and more, while Lulu Santa brought cheer to students of the SNF Development Centre.
Festival Plaza Bubble and Ballons Festival/Breaking the Mall Footfall Record Since Opening
Festival Plaza, a community mall in Jebel Ali under Al-Futtaim Malls, hosted the 'Bubblez & Balloonz' children's festival in May. The festival featured workshops, live shows, and an impressive unicorn sculpture made from over 30,000 balloons, along with interactive balloon characters throughout the mall. Additionally, children had the opportunity to participate in balloon-making workshops conducted by renowned artists, and the event set a new footfall record for Festival Plaza since its opening.
"The LOVE That Unites" campaign, in collaboration with Dr. Suaad Al Shamsi and under the patronage of Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum, celebrated the UAE's unity and values, highlighting the nation's commitment to inclusivity and diversity. Launched in conjunction with the UAE's 51st National Day, the campaign aimed to strengthen the brand's identity as a family-oriented and community-centric destination.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1327 - Red Sea Mall
Finalist # 1336 - Lulu Group
International Oman Avenues Mall
Finalist # 1342 - Lulu Group
International Oman Avenues Mall
Founders' Legacy Celebration: Reviving Traditions through Timeless
"Embracing Tradition: A Commemoration of Heritage" at Red Sea Mall celebrated Saudi Founding Day by inviting families to connect with their heritage. From February 22 to 25, visitors were encouraged to wear traditional clothing, paying tribute to the nation's roots and fostering a sense of unity and legacy.
Football Unites/Sales Promotion and Events
Grand Celebrations - Fun FactorySales Promotions & Events
Muscat, Oman
Oman Avenues Mall launched the "FOOTBALL UNITES" campaign during Football 2022 to position itself as the top destination in Oman for the season. The mall transformed into a football fans zone, offering engaging activities, prizes, and strategic partnerships with Juventus academy and Cinepolis Cinemas to create a memorable experience for fans and the community.
Muscat, Oman
Oman Avenues Mall celebrated its 8th anniversary by creating the 'Fun Factory,' a castle-themed structure filled with entertainment features that attracted over 7,500 enthusiastic children during the 7-week celebration. This initiative infused the mall with vibrant energy and marked another successful year in delivering unique experiences to its patrons.
2023
"Action it at Red Sea Mall" celebrated the World Cup 2022 by transforming the mall into a vibrant hub of football enthusiasm. Through immersive experiences and interactive activities across ten areas, the campaign united visitors of all ages in the spirit of the tournament, creating a lively and engaging atmosphere.
Red Sea Mall celebrated Disney's 30th Anniversary and its own 15-year journey by hosting an exclusive "Disney's 30th Anniversary Grand Finale" event, emphasizing the enduring appeal of Disney's brand and the mall's dedication to creating unforgettable family experiences.
To make the most of the Dubai Shopping Festival, the mall focused on reconnecting with its local community and tourists by offering a series of promotions and activations, including live performances by popular acts like Paw Patrol and America's Got Talent, a Sustainable Souk, Black Box roadshow activation, and a SHEIN popup store. These efforts resulted in significant success, with 11.2 million in footfall, and 23 million social media impressions, establishing the mall as the ultimate destination for DSF.
Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1359 - Red Sea Mall
Finalist # 1368 - Red Sea Mall
Finalist # 1379 - Majid Al Futtaim Properties
World Cup 2022: A Spectacular Celebration of Football Fervor
Jeddah, United Arab Emirates
Celebrating Disney's Magic: An Enchanted Journey
Jeddah, Saudi Arabia
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1388 - Tamani Global Development & Investment LLC
Finalist # 1393 - BurJuman Centre
L.L.C.| BurJuman Mall
Finalist # 1394 - BurJuman Centre L.L.C.| BurJuman Mall
To celebrate the 2022 FIFA World Cup held in Qatar, Mall of Muscat launched an extensive campaign from October 10, 2022, to December 31, 2022, aiming to generate publicity, increase customer traffic, and raise market awareness by organizing football-themed events. This initiative capitalized on Oman's football enthusiasm and the historic significance of the first FIFA World Cup in the Arab world.
To celebrate the summer season and aid the community's recovery from the COVID-19 pandemic, BurJuman Mall launched the "Chalo BurJuman! Chalo Maldives! & Tara Sa BurJuman! Tara Sa Maldives" campaign. This unique initiative, using regional dialects, aimed to connect with the audience on an emotional level, foster loyalty, and establish partnerships with dnata Travel and Fly Dubai, who sponsored the dream trip to the Maldives for lucky customers.
BurJuman Mall's Spring 2023 campaign expertly combined the Filipino Festival of Panagbenga with fashion, creating a culturally relevant and seasonally themed event that resonated with customers and retailers. This initiative was in line with the mall's strategy to foster emotional connections with its customers, moving beyond transactional relationships to create lasting emotional bonds.
One Mall. One Ball. One Dream. Muscat, Oman
Chalo BurJuman! Chalo Maldives
Dubai, United Arab Emirates
Spring X Panagbenga at BurJuman Mall
2023 Middle East and North Africa Shopping Centre and Retailer Awards
BurJuman Mall's celebration of Diwali showcased its strong connection with diverse and culturally rich communities. This emotional bond extended beyond the mall's premises, with vibrant decorations, a bustling Diwali Bazaar, a "Win a Home" campaign, and captivating performances, creating a radiant hub of festivity both inside and outside the mall. Additionally, a dynamic "Diwali on Wheels" truck journeyed through the neighborhood, distributing complimentary sweets and lanterns, strengthening the mall's engagement with its customers.
Mushrif Mall's 2022 Food Fiesta, held from September 2-4, was a culinary extravaganza enriched by international chef Alaa Raid's live cooking demonstrations and irresistible deals from local eateries. This well-promoted event featured family-friendly activities, contests, and giveaways, reaching a broad audience through radio ads, in-mall branding, SMS, email campaigns, and influencer marketing. It left an indelible mark as a celebration of food, entertainment, and community engagement.
Mehrad Mall, the sole modern shopping destination in the city of Karaj with a population of 3 million, remarkably achieved full occupancy even during the COVID-19 pandemic, becoming the preferred shopping center for the local community. This comprehensive mall offers a wide array of amenities, including brand stores, a hypermarket, cinema, amusement park, cultural activity spaces, restaurants, food courts, and a concert hall.
Finalist # 1397 - BurJuman
L.L.C. | BurJuman Mall
Finalist # 1401 - Line Investments & Property LLC| Mushrif Mall
Finalist # 1407 - Mehrad Mall
Mushrif Mall | Food Fiesta - Integrated Marketing Plan and Results
Abu Dhabi, United Arab Emirates
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Al Wahda Mall's Eid al-Fitr 2023 festivities, featuring an international live show with Fozi Mozi & Tutti from Jordan, captivated families with its entertaining and educational performance from April 21st to 23rd. The event not only distributed 3500 gifts but also saw a remarkable increase in footfall, with a +34% rise compared to the previous month and +6% compared to the previous year, demonstrating the mall's dedication to providing engaging experiences that blend entertainment, education, and celebration.
Mica Mall, located on the picturesque Kish Island, aims to establish itself as a high-quality shopping destination and a prominent landmark. The mall is committed to offering not only top-tier shopping but also a range of entertainment options to attract both tourists and local customers. Mica Mall prides itself on its innovative approach, fostering collaborations to maximize project potential and long-term success. One notable feature is the coast cable car, connecting the shopping center's rooftop to the Persian Gulf shores, adding a unique recreational aspect to the mall's offerings.
Al Wahda- Fozi Mozi & TuttiInternational Show – Eid Al Fitr 2023
Abu Dhabi, United Arab Emirates
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1095 - Azad Properties
Finalist # 1110 - Dalma Mall
Kinan undertook a strategic initiative to replace 200 m2 fountain areas in Dana Mall in Yanbu and Aliat Mall in Al Madina with leasable spaces, aiming to generate additional income for both malls. The purpose was to offer businesses an attractive opportunity to showcase their products and services in prime mall locations, potentially boosting foot traffic and sales for both the businesses and the malls. Furthermore, these leasing areas were customized to accommodate the unique needs of Kinan's tenants, allowing businesses to personalize their spaces with display cases, signage, and other marketing materials, enhancing the overall shopping experience for mall visitors.
The Souq7 urban regeneration project implemented a multifaceted leasing strategy, including direct store rentals, leasing of customized blocks, and BOT construction plots to strategic partners, which led to the successful occupancy of over 70% of the 4,000+ stores since July 2020, despite challenges posed by the COVID-19 pandemic. This ambitious project transformed a former slum into Saudi Arabia's largest lifestyle center, seamlessly blending seven themed merchandise zones, traditional souq-inspired architecture, and modern mall amenities while maintaining affordability in both rents and merchandise pricing. The leasing revenues are expected to increase by more than 300%, compared to the project's initial expectations.
The COVID-19 pandemic, while posing challenges, also fostered innovation and the emergence of new business opportunities. Dalma Mall responded to the pandemic's impact by introducing the EEBIS (Emerging Emirati Business Incubation Strategy) in collaboration with Khalifa Fund and Khalifa Foundation. This strategy incubated new Emirati businesses within the mall, offering them free customized kiosk spaces for three months and helping them grow into permanent specialty leasing tenants, potentially generating an annual NOI of AED 5.8 million.
Kinan's Fountains (Dana Mall & Aliat Mall) Souq7 Ingenious 3 Prong Leasing Strategy Jeddah, Saudi Arabia EEBIS- Emerging Emirati Business Incubation Strategy2023 Middle East and North Africa Shopping Centre and Retailer Awards
Kinan made investments in two tennis courts, one at Roshan Mall covering an area of 1500 m² with a 2-year rental period and a 3% rent ratio, and another at Rimal Mall spanning 2550 m² with a 5-year rental period and a 7% rent ratio. This initiative aimed to attract tennis enthusiasts, families, and promote Vision 2030 by fostering a sporting community and generating additional income through tournaments, potentially increasing foot traffic and sales for businesses within the mall.
Dubai Festival City Mall introduced "Vibes by the Bay," a family outdoor market at Festival Bay, which commenced in October 2022 and continued until May 2023. This unique event transformed the waterfront location into a dynamic space featuring green areas during the day and a variety of entertainment, retail, and food and beverage options, including a circus, FIFA Fanzone, concerts, and more during the evenings, enhancing the overall customer experience.
Al-Rashid Mall-Al Khobar, a pivotal asset for Danah Real Estate, has initiated a significant renovation in February 2023, marking its second major refurbishment since its establishment in 1995. This renovation is driven by the goals of expansion, enhancement of services and amenities, and the creation of a modern and appealing environment for shoppers, with a focus on revitalizing and diversifying the retail offerings. A comprehensive leasing marketing program has been developed to achieve these objectives and attract a variety of retailers, products, and brands to the mall.
# 1230 - Kinan International Real Estate Development Company Finalist # 1249 - Al-Futtaim Real Estate Finalist # 1370 - Al Rashid Mall l Danah Real Estate Kinan's Roshan & Rimal Padel Development Jeddah, Saudi Arabia Al-Futtaim Malls – Dubai Festival City Mall | Vibes by the Bay Dubai, United Arab Emirates Al Rashid Mall Al Khobar, Leasing Campaign - A Holistic Marketing Approach2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1130 - Dalma Mall
Finalist # 1222 - Al Maryah Retail Company
Finalist # 1253 - Red Sea Mall
"Elevating Brands, Optimizing Costs: Dalma Mall's Celebrity ROI Mastery."
Dalma Mall remains dedicated to enhancing the shopper's experience through year-round events and marketing initiatives. To increase its NOI through sponsorship revenues, the mall seized a market opportunity by hosting a celebrity evening with Megastar Mammotty and his film crew, drawing an enormous crowd of eager fans and creating a memorable and engaging experience for visitors.
The Galleria introduced a dedicated gift card program on June 19, 2023, to provide added value to guests and retailers. This initiative aimed to benefit both guests and retailers, enhance marketing efforts, and boost sales through incentives and giveaways, particularly during the Eid al Adha gifting period.
Red Sea Mall aimed to transform the Back to School season into a delightful experience for families by addressing the challenges faced by kids and parents during this period. Their innovative approach sought to attract visitors, boost shopping, and leave lasting memories.
Abu Dhabi, United Arab Emirates
The Galleria Gift Card Launch
Abu Dhabi, United Arab Emirates
Back to School Wonderland- 2022
2023
Middle East and North Africa Shopping Centre and Retailer Awards
Dubai Festival City Mall aimed to create a standout New Year celebration by organizing a lineup of artists and DJs, generating excitement around IMAGINE, and offering an exceptional fireworks display to provide a one-of-a-kind experience for visitors.
The Ramp fashion show at Silicon Central celebrated fashion with a glamorous event featuring the latest collections from top brands. The marketing program for the show strategically boosted revenue through sponsorships, partnerships, and non-traditional sources, enhancing the mall's bottom line.
To establish CFC Mall as a summer destination and boost footfall and sales, the "Summer Switch" campaign combined on-ground and online activations. Customers were incentivized to shop and dine, leading to a 34% increase in total receipt value, a 49% rise in sales, and a 76.3% increase in sponsorship value, all while saving 31% in costs.
Finalist # 1320 - Al Futtaim Group For Real Estate - Cairo Festival City Mall
Al-Futtaim Malls – Dubai Festival City Mall | New Year's Eve - 2023
Dubai, United Arab Emirates
The Ramp Fashion Show
2023 Middle East and North Africa Shopping Centre and Retailer Awards
In collaboration with the Philippine Business Council (PBC), BurJuman Mall celebrated Christmas 2022 to cater to the Asian community, particularly Filipinos, who celebrate the festival extensively. This partnership supplemented the campaign budget by 39%, allowing for a larger and more impactful celebration that resonated with customers and built loyalty and brand equity for the mall.
Christmas at BurJuman Mall2023 Middle East and North Africa Shopping Centre and Retailer Awards
Olaat’s operational department underwent a significant transformation by outsourcing facility management and appointing experienced senior-level managers, resulting in a 15% increase in NOI. This success story highlights the importance of collaboration and a commitment to excellence within the organization.
In February 2022, Kinan made a strategic investment in the Yardi facility management solution to streamline operations, enhance efficiency, and gather valuable insights into visitor behavior and preferences. This implementation empowered "Kinan" malls to efficiently manage leases, track rent payments, address maintenance requests, and make datadriven financial decisions, ultimately resulting in an improved shopping experience and financial performance.
Kinan undertook significant renovations at "Al Jamea Plaza" mall in Jeddah, enhancing safety, amenities, and the shopping experience to boost foot traffic and investor interest. The mall now offers a diverse array of shops, dining establishments, and entertainment options, including stc and Cinepolis Cinema, in addition to engaging events and activities. This investment resulted in higher customer retention, increased store occupancy rates (from 80% to 93%), improved sales, and greater revenues, ultimately transforming the mall into an attractive destination for shoppers and investors.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1133 - LuckyOne Mall
Finalist # 1258 - Al-Futtaim Real Estate
This year, Dalma Mall strategically implemented three projects to enhance its visual appeal, energy efficiency, and cost savings. These initiatives, including restroom renovations, advanced LED lighting adoption, and the integration of 24 LED screens, not only improved the mall's aesthetics and user experience but also increased the annual NOI, thanks to significant utility savings and new digital marketing revenue opportunities.
LuckyOne Mall implemented the T360° program, emphasizing the importance of preparedness in handling emergencies, particularly fire safety. This comprehensive training initiative provided 2040 mall staff, associates, and tenant staff with knowledge and skills to detect and extinguish fires effectively, enhancing safety protocols and preparedness at a minimal cost.
Al Futtaim Malls UAE, including Dubai Festival City Mall, Festival Plaza, and Arabian Center, transitioned from traditional waste collection to a recycling-focused approach and implemented a Smart Weighing system for recyclables by all mall tenants. This shift allows for monthly tracking of recycling efforts, recognizing and incentivizing individuals and businesses with the best recycling conversions, and providing real-time updates and detailed reports through a dedicated app, promoting sustainability and waste reduction.
"Visual Vogue & NOI Uplift: The Next-Gen Operational Strategy"
T360° | Train – Transform –Transcend
Karachi, Pakistan
Al-Futtaim Malls – SMART Waste Management System
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Running a large shopping center with 60, 000 daily visitors is a complex endeavor, and the operations team plays a crucial role in ensuring safety, efficiency, and customer satisfaction. Their dedication to various aspects, including security, facility management, logistics, sustainability, and customer service, forms the foundation for the shopping center's success and exemplifies their commitment to excellence in the retail industry.
www.retailcongressmena.com
The Clock Towers Shopping Center Team
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023
Finalist
Finalist # 1414 - Opal Shopping Center
Sharjah Central stands out with its unique architectural design that combines contemporary elements with traditional Arabic influences, showcasing intricate geometric patterns, ornate detailing, and elaborate arches. The grand entrance, open-air atrium, modern interior, and sustainable practices further enhance the shopping experience, making the mall a strong contender for recognition in the Design and Development category.
The architectural design of the complex blends Saudi tradition with modern principles, using local stone extensively to create a contemporary yet culturally rich shopping experience. The project, known as "1364 Thirteen Sixty Four," houses a diverse mix of F&B, entertainment, offices, and retail, with excellent visibility, spacious walkways for outdoor seating, and ample parking equipped with wayfinding signs and amenities, making it an ideal destination for visitors.
Opal is a prominent shopping center in Iran, standing tall with 23 floors, providing customers with impressive city views, restaurant spaces, and captivating nighttime illumination. The mall's interior architecture prioritizes material sustainability, reflecting a commitment to ecofriendly design practices.
Middle East and North Africa Shopping Centre and Retailer Awards
Sharjah Central Sharjah, United Arab Emirates
1364 THIRTEEN SIXTY FOUR, At the Diplomatic Quarter, Riyadh
B.S.C.
Al Liwan, located in Bahrain's Hamala neighborhood, embodies a "Live, Work and Play" lifestyle with its thoughtful design and connectivity to the surrounding area, including residential developments and transport links. The development features a central plaza, pedestrian-friendly promenades, and a sustainable architectural approach that includes shading, natural ventilation, and water features to enhance the overall environment and create a vibrant urban culture.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1259 - Lulu
Finalist # 1347 - Oman Avenues Mall Lulu Group International
Kinan made significant investments in the architectural development of Al Jamea Plaza to create an inviting and modern design that encourages exploration and enhances the overall shopping experience. The mall's architectural features, including geometrical shapes, glass, steel, and concrete materials, along with the incorporation of outdoor spaces and technological displays, contribute to its unique and visually appealing appearance, making it a standout destination for visitors seeking a comprehensive and engaging experience beyond shopping.
The Dana Mall Refurbishment project aimed to enhance the mall's appearance, functionality, and sustainability while creating a welcoming atmosphere and improving traffic flow. The renovation included a new logo, interior and exterior design enhancements, and environmentally friendly initiatives, transforming Dana Mall into a leisure and entertainment destination that provides an exceptional shopping experience and establishes a new brand identity.
Avenues Junction's architectural characteristics blend a Zen Garden theme with an open layout, distinct restaurant zones, varied materials, communal seating, artistic installations, and carefully planned lighting to create an inclusive, visually engaging, and inviting dining environment. The open-concept design encourages exploration, while each of the 7 restaurants maintains its unique ambiance through specific architectural elements, fostering a sense of community and providing a dynamic dining experience.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Souq7 aimed to preserve the positive retail traditions of the old Souq Al Mitaeb in Jeddah while introducing a contemporary lifestyle retail experience. The project features seven distinct zones inspired by the original merchandise types found in the old market, each with its unique architectural style and offerings. With over 4, 000 stores across a 700,000 square meter site, Souq7 offers a cost-effective outdoor center concept that combines tradition with modern shopping elements.
www.retailcongressmena.com
The project aimed to improve entrance features by enhancing various elements, including walls, floors, signage, lighting, ceilings, and increasing visibility through the use of glass instead of brick walls.
Al Wahda Mall strategically introduced HOMEBOX to enhance the overall shopping experience for customers, offering affordable furniture and complementing the mall's lifestyle and entertainment offerings. This addition aims to provide shoppers with a comprehensive retail destination.
Souq7, A Shining Example of RetailDriven Urban Regeneration
Al-Futtaim Malls - Cairo Festival City Mall - Mall Parking Entrances Renovation
Cairo, Egypt
Al Wahda Mall - HOMEBOX
Abu Dhabi, United Arab Emirates
Finalist # 1387 - Azad Properties
Finalist # 1314 -
Al-Futtaim Real Estate Finalist # 1424 - Line Investments & Property LLC | Al Wahda Mall
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Marina Home has opened a remarkable showroom at Reem Mall Abu Dhabi, offering an exceptional shopping experience with its diverse furniture and home décor collection. The showroom embodies the brand's commitment to quality and innovation, providing customers with a unique and immersive retail environment.
Sparky’s aspire to revolutionize family entertainment centers with the next generation of Sparky's. Our dedication to technology and our love for fun continue to fuel our inspiration. Sparky's represents our commitment to creating an exceptional Family Entertainment Experience.
Sparky's goes beyond the ordinary gaming experience by providing a diverse selection of both classic arcade games and cutting-edge high-definition releases that guarantee hours of entertainment.
Finalist # 1147 - Marina Home Interiors
Finalist # 1202 - Al Hokair Group
Finalist # 1266 - Al Hokair Group
New Marina Home Showroom in Abu Dhabi
Dubai, United Arab Emirates
Sparky's Al Rashid Mall Jazan
Riyadh, Saudi Arabia
Sparky’s Panorama Mall
2023 Middle East and North Africa Shopping Centre and Retailer Awards
The MENA region welcomes its first-ever CoComelon Playdate kids entertainment center, a unique standalone concept from the Al Hokair Group in partnership with Moonbug Entertainment Limited, the creators of the renowned Cocomelon brand. This groundbreaking venue brings children's imaginations to life, driven by the worldfamous COCOMELON brand.
Al Hokair Group is further enhancing Saudi Arabia's entertainment and leisure sector through its collaboration with The Path Entertainment Group, as an extension of its licensing agreement with Hasbro, a global leader in branded entertainment. Together, they are introducing Monopoly Lifesized to Riyadh, marking its debut in the city and offering this experience to millions of visitors.
Introducing the inaugural Family Entertainment Centers themed around renowned Hasbro brands and characters. This attraction features six thrilling Hasbro brands, including an immersive experience with the Mighty Morphin' Power Rangers, where you can join them in various exciting adventures, such as riding the Megazord Battle Spinner or experiencing high-flying action in the Jet Racers.
Finalist # 1267 - Al Hokair Group
Finalist # 1268 - Al Hokair Group
Finalist # 1274 - Al Hokair Group
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Founded in 1938, United Grocers Company has evolved into a prominent supermarket chain within the Egyptian retail sector, renowned for its distinctive shopping environment and dedication to customer contentment. As a family-owned enterprise, it manages 23 supermarket locations, setting the standard for customer engagement, store layout, and product display in Egypt and the MENA region. The company has recently inaugurated a new store spanning 1,900 square meters in Shorouk, New Cairo.
Al Meera Oman, a collaboration between Al Meera Holding Company Qatar and Oman National Investments Development Company SAOC, oversees a chain of 60 stores with an annual revenue surpassing USD 825 Million. Supported financially by Al Meera Holding Company Qatar and TANMIA, Al Meera Oman has initiated an expansion endeavor in Oman, emphasizing a store layout with a panoramic perspective made possible through shelving at heights ranging from 1.6 meters to 2 meters.
Finalist # 1348 - Wanzl Middle East FZE Seoudi Supermarket El Shorouk Branch Al Meera Amirat Oman2023 Middle East and North Africa Shopping Centre and Retailer Awards
Middle East and North Africa Shopping Centre and Retailer Awards
Sparky's Al Rashid Mall, a forward-looking entertainment venue from Al Hokair Group, has been meticulously designed to accommodate visitors of all ages with careful planning and exclusive features. This innovative indoor family amusement destination at Al Rashid Mall in Jizan is equipped with spectacular and one-of-a-kind amenities aimed at delighting the mall's enthusiastic and fun-loving clientele. Notably, Sparky's Al Rashid Mall was the inaugural Sparky's location to undergo renovation in line with the next generation of Sparky's Family Entertainment Centers (FECs).
Al Hokair Time introduces a unique family entertainment center that brings together various Al Hokair entertainment brands, including Sparky's, Snowy Forest, and Sky Zone trampoline park, alongside a selection of food and beverage outlets. This makes Al Hokair Time a sought-after destination for families, offering a comprehensive entertainment experience. With a history spanning over five decades, Al Hokair Group has continually evolved and gained extensive experience in adapting to new trends and concepts in the tourism and entertainment industry.
Al Hokair Group consistently seeks innovative ideas to enhance the visitor experience with new and distinctive offerings. Recently, it relaunched Splash Dareen Mall in Dammam, situated in the eastern region. The design of Splash Dareen Mall draws inspiration from the ocean floor, featuring captivating laser lights and an inviting navy blue color scheme, creating a one-of-a-kind sensation of diving deep into the sea. Visitors can enjoy a water boat ride, access 80 video games, including the renowned Super Mario, explore a VR gaming area, and experience the exclusive VR game Chimpact, which is available only at Splash.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Al Hokair Group, a pioneer in family entertainment, elevates conventional entertainment to new heights by introducing Sky Zone, the world's first indoor trampoline park, to Saudi Arabia. Sky Zone is renowned as the top choice for unique workouts and unforgettable parties. Sky Zone Trampoline City offers a comprehensive indoor sports entertainment experience, featuring numerous physical activities and playgrounds for jumping, basketball, wrestling, climbing, and various sports activities, along with designated areas for guests aged 6 and above.
Al Hokair Group, a key player in the Saudi entertainment and leisure sector, reinforces its presence by collaborating with The Path Entertainment Group to introduce Monopoly Lifesized to Riyadh's population for the first time. This initiative is part of their ongoing licensing agreement partnership with the renowned global branded entertainment leader, Hasbro.
CoComelon Playdate presents a distinctive chance for kids and families to interact with beloved characters within an interactive setting that immerses them in the CoComelon universe. By participating in hands-on activities, singing along to cherished CoComelon tunes, and exploring various play zones, visitors can fully engage with iconic locations from the show, such as Macdonald's Farm, Melon Patch Academy, and JJ's House, resulting in a comprehensive and immersive experience.
Finalist # 1298 - Al Hokair Group
Finalist # 1299 - Al Hokair Group
Finalist # 1301 - Al Hokair Group
Sky Zone Makkah (Al Hokair Group )
Makkah, Saudi Arabia
Monopoly Lifesized Riyadh
Riyadh, Saudi Arabia
CoComelon Playdate
Middle East and North Africa Shopping Centre and Retailer Awards
Introducing the pioneering Family Entertainment Centers featuring renowned Hasbro brands and characters. Our attraction includes six thrilling Hasbro brands. Join the Mighty Morphin' Power Rangers in a series of incredible adventures that will push your limits. Experience the Megazord Battle Spinner and take flight in the thrilling Jet Racers.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Al Hokair Time is a groundbreaking family entertainment center that combines various Al Hokair entertainment brands, such as Sparky's, Snowy Forest, and Sky Zone trampoline park, along with dining options, making it a family-friendly destination. With over five decades of commitment and experience in the tourism and entertainment industry, Al Hokair Group continuously adapts to meet the growing demands of the MENA region's tourism industry. They have more than 90 entertainment centers across key cities in Saudi Arabia, the UAE, and Egypt, hosting over 30 million visitors annually.
Sparky's, the flagship entertainment brand of Al Hokair Group, is a popular entertainment destination in the GCC known for its commitment to providing high-quality family entertainment. Sparky's Al Rashid Mall in Jizan is a futuristic family amusement center designed to cater to all age groups, featuring unique amenities and a next-generation concept.
Al Hokair Group consistently introduces innovative and unique experiences to enrich visitor experiences, recently relaunching Splash Darren Mall in Dammam as an "underwater adventure." Splash Dareen Mall in the eastern region offers visitors a unique underwater-themed design with laser lights, navy blue colors, water boats, 80 video games including Super Mario, a VR game area, and an exclusive VR experience called Chimpact game.
Finalist # 1303 - Al Hokair Group
Finalist # 1304 - Al Hokair Group
Finalist # 1305 - Al Hokair Group
Al Hokair Time
Riyadh, Saudi Arabia
Sparky’s
Riyadh, Saudi Arabia
Splash ( Al Hokair Group)
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Al Hokair Group, a leader in family entertainment, introduced Sky Zone, the world's first indoor trampoline park, to Saudi Arabia, offering an array of physical activities, playgrounds for various sports, and even exclusive Ninja action. This innovative venture has made Sky Zone Riyadh a unique destination for active and healthy entertainment, providing visitors with unforgettable experiences and promoting freedom and confidence through a variety of engaging activities.
Experience a one-of-a-kind family entertainment center themed around famous Hasbro brands and characters, featuring six exciting Hasbro-themed areas, including adventures with Mighty Morphin’ Power Rangers, My Little Pony, Tonka Town, Transformers Laser Combat, Hungry Hungry Hippos, Connect 4 Disc-O-Drop, and the Playocity Arcades. This innovative entertainment center offers a diverse range of interactive experiences, skill games, prizes, and themed dining for visitors to enjoy.
Al Hokair Group is teaming up with The Path Entertainment Group to introduce Monopoly Lifesized in Riyadh as part of their existing licensing agreement with Hasbro. This innovative concept allows visitors to explore a life-sized Monopoly board, complete escape room-style challenges, and experience different themed boards such as the Luxury Board, Classic Board, Classic Own It All Board, and City Board, offering a variety of interactive adventures and games inspired by the iconic Monopoly game.
Finalist # 1306 - Al Hokair Group Finalist # 1307 - Al Hokair Group Finalist # 1308 - Al Hokair Group Sky Zone (Al Hokair Group) Riyadh, Saudi Arabia Playocity Powered by Hasbro (Al Hokair Group) Riyadh, Saudi Arabia Monopoly Lifesized Riyadh ( Al Hokair Group)2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1366 - Al Othaim Investment
Finalist # 1309 - Al Hokair Group
Abdullah Al Othaim Leisure
CoComelon Playdate (Al Hokair Group)
Riyadh, Saudi Arabia
CoComelon Playdate provides a one-of-a-kind chance for kids and families to interact with beloved characters in an interactive setting that immerses them in the world of CoComelon. Visitors can engage in hands-on activities, sing along to popular CoComelon songs, and explore play areas that replicate key locations from the show, including McDonald’s Farm, Melon Patch Academy, and JJ’s House, creating a comprehensive and immersive experience.
Riyadh, Saudi Arabia www.retailcongressmena.com
Snowcity is Saudi Arabia's first year-round indoor snow activity center, spanning over 4,500 sqm, providing various activities for all age groups. Al Othaim Leisure & Tourism Company is dedicated to offering visitors a safe and unforgettable experience, allowing them to be spectators, participants, or adventurers in the thrilling snow environment, with options for sliding, playing, watching, learning, and more.
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1105 -
ShopperTrak
Finalist # 1148 -
Vemco Group
Finalist # 1376 -
Xpandretail
ShopperTrak assists its partners throughout the process, simplifying data analysis. Each ShopperTrak customer is assigned a dedicated Engagement Manager who collaborates closely with their business to comprehend their goals and aids them in extracting valuable insights from the data for improved marketing, operations, staffing, and development choices.
Vemco Group is a proud partner for leading malls globally offering them a comprehensive solution that leverages footfall data and retail insights. Data insights provided by Vemco play a pivotal role in devising successful marketing strategies, planning sales force, determining hours of operation, and implementing traffic flow strategies. By comprehending the behavior of visitors, malls become capable of making well-informed decisions that meet the requirements and expectations of their customers.
Xpandretail powered by Sàvant, an AI-powered Advanced Data Analytics, is a decision support system for Mall and Retail operators. Xpandretail's solution sets new standards in retail analytics through its financial and business growth, commitment to sustainability, and impactful innovation.
ShopperTrak Traffic Insights
Dubai, United Arab Emirates
Data Analytics
Dubai, United Arab Emirates
AI-based Advanced Data Analytics Solution for Malls and Retail
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
The Village is a recently opened shopping complex featuring a cinema, a hypermarket, a luxurious hotel, an outdoor promenade, 132 retail outlets, 16 flagship stores, 45 upscale restaurants, and an exceptional food court.
Finalist # 1326 - theleisureway
The Village by theleisureway
Zaragoza, Spain
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Yardi has become a prominent supplier of property, asset, and investment management software in the Middle East, with a demonstrated history of achievements in retail, commercial, and residential real estate. Their comprehensive, cloud-based technology streamlines the management of your entire business cycle within a unified solution.
Yardi Systems
Middle East and North Africa Shopping Centre and Retailer Awards
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1184 - OPM By Olaat Real Estate
Finalist # 1217 - McARTHUR Retail Development Consultancy
Finalist # 1339 - Vindico Projects Management Services LLC
Real Estate Consultancy
McARTHUR Retail Development Specialists, Where Experience Makes a Difference
Riyadh, Saudi Arabia
OPM initiated collaboration with the landlord prior to the project's construction commencement, initially conducting an HBU study on the land. This study led to the creation of a cutting-edge retail project characterized by advanced design and technology.
Dubai, United Arab Emirates
McARTHUR Retail Development Specialists is a boutique consultancy specializing in retail development, situated in Dubai, UAE. The firm maintains a team of seven full-time employees and collaborates with various sub-consultants to provide diverse design and technical expertise.
Pioneering Two Decades of Retail Excellence Through Experience and Innovation
Dubai, United Arab Emirates
Vindico, a pioneering external retail consultancy service provider, has been operational for the past twenty years. It has successfully assisted numerous shopping mall developers and brands in realizing their landmark projects. Over time, Vindico has expanded its service portfolio and introduced various offerings to become a comprehensive 360-degree consultancy service provider in the retail industry.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
EMAAR SALES CENTREDOWNTOWN BOULEVARD - DUBAI
The Emaar Sales Center is a retail endeavor commissioned by Emaar Properties, a prominent developer in the UAE. MuchMore assumed the role of Lead Consultant for this project, which primarily aims to globally advertise, communicate, and facilitate the sale of Emaar Properties' various projects. The building encompasses a 2000 sqm showroom on the ground floor, showcasing project details, models, and materials of apartments, villas, and retail spaces Additionally, the first floor houses the sales team and call center, while the second floor is designated for sales team training The project also incorporates a connected cafeteria within the sales area.
OPM Real Estate Services has introduced a new brand within their group known as "OPM Homes." This brand focuses primarily on the residential sector in Saudi Arabia. The concept involves establishing retail shops to showcase and offer a range of residential products from various developers in Saudi Arabia. OPM Homes aims to provide solutions and assistance to investors, tenants, and buyers in the residential real estate market.
2023 Middle East and North Africa Shopping Centre and Retailer Awards
Yardi is the primary supplier of property, asset, and investment management software, as well as mobile applications, catering to real estate firms and portfolios of all sizes and types across the Middle East. As a privately owned company with over 40 global offices, we provide adaptable and scalable solutions for efficiently managing various forms of commercial, retail, and residential real estate.
Vemco Group's evolution as a trailblazer in smart solutions from 2005 onwards underscores our unwavering dedication to innovation and maintaining a leading edge in this sector. The creation of data-driven parking software stands as a testament to our firm's technical excellence and unwavering commitment to delivering holistic solutions.
Delivering Exceptional Customer Experiences- AW Rostamani
London, United Kingdom
Coniq delivers exceptional value to its clients by exceeding performance goals in areas such as average transaction value (ATV), footfall, revenue, and return on investment (ROI). Their omnichannel loyalty platform empowers retail destinations to comprehensively understand, anticipate, and engage with shoppers throughout their journey by collecting data from all touchpoints, encouraging favorable behaviors, boosting sales, and personalizing the shopping experience.
Finalist # 1210 - Yardi Systems Finalist # 1226 - Vemco Group Finalist # 1228 - Coniq Yardi Systems Dubai, United Arab Emirates ANPR Smart Parking Solution - Dubai, United Arab Emirates2023 Middle East and North Africa Shopping Centre and Retailer Awards
Finalist # 1335 - Vindico Projects Management Services LLC
Finalist # 1396 - Xpandretail
In the digital era, Yas Mall's Eidiya Campaign, driven by Centric's "Malican," shines as a prominent example in the retail industry. It seamlessly combines the physical appeal of malls with the speed of the digital world, turning shopping into an interactive adventure. Shoppers no longer need to wait in lines; instead, they engage through QR scans, using their receipts as tickets to immediate rewards. The 'Spin the Wheel' feature, backed by smart probability algorithms, offers a blend of excitement and financial responsibility.
VRDnet is an innovative Retail Design and Delivery SaaS application that's transforming the industry by promoting collaboration and communication among developers, brands, tenants, and project stakeholders. In the age of AI and digital transformation, VRDnet enhances retail fit-out projects by eliminating manual inefficiencies and outdated tools, ushering in a future of retail design and delivery services characterized by seamless synergy and improved project results.
AI-Powered
Deep-Learning G5 Sensors with AI-Based Advanced Analytics is the outcome of a collaborative venture involving technologists and mall and asset managers. This innovative solution effectively combines state-of-the-art technology with industry knowledge, offering a comprehensive solution that tackles various challenges and enhances visitor experiences. By accurately identifying customer behavior, providing real-time insights, and shaping experiences, our innovation revolutionizes mall management.
Yas Mall Eidiya Campaign: Leveraging AI for Instant Wins & Gamification - A Viral Revolution in Retail Engagement2023 Middle East and North Africa Shopping Centre and Retailer Awards
It's quite unusual, and to the best of his knowledge, he hasn't come across anyone else who has served as an advisor for over 85 malls, especially in the specialized field of shopping malls. This achievement is not limited to India; he believes it's a remarkable accomplishment on an international scale. Transitioning from a professional to an entrepreneur, he has built a formidable organization capable of meeting the expectations of mall developers across different regions. He sees receiving recognition from the apex bodies in the shopping mall sector, MECSC, as an opportunity to not only enhance his reputation but also to inspire other shopping mall professionals to pursue similar accomplishments. Being honored as the “Retail Professional of the Year" by MECSC would serve as a powerful motivator for him to reach his goal of advising on 100 malls.
Finalist # 1137 – Susil S. Dungarwal
Being a CEO is an incredibly demanding role, and to succeed, he must possess a wide range of skills and qualities. A great CEO, like Mr. Meshaal, is someone who leads their organization with a clear vision and purpose while effectively navigating the various obstacles that inevitably arise. Just like a ship's success depends not only on its structural integrity but also on the competence of its captain, a CEO's leadership plays a role in the company's journey. Key qualities that define Mr. Meshaal's effectiveness in this role include strong leadership, strategic thinking, adaptability, clear communication, decisiveness, emotional intelligence, and resilience. These qualities are essential for guiding the organization toward success in today's dynamic business landscape.
Finalist # 1412 - Meshaal Bin Omairh Al Othaim Investments
He strongly believes that his experience at Danah Real Estate has played a pivotal role in his professional development. One of his significant contributions involves the restructuring of the Commercial Department, where he has introduced fresh talent and empowered high-potential employees. This initiative has fostered a culture of trust and collaboration within the team, resulting in heightened functional interaction and timely involvement in decision-making processes. He takes great pride in the unity and progress of the team, crediting their success to his effective communication and the sharing of their collective vision.
Celebrate The Best-of-the-Best at the Retail Congress MENA Awards Presentation. The MENA Shopping Centre & Retailer Awards identify and honor those shopping centre, retailer and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, implement innovation and creativity throughout the industry.
Please note that we have limited seats available to attend this program. Please call +971 4 516 3058 or email bookings@retailcongressmena.com to book your exclusive pass. www.retailcongressmena.com
2023 Middle East and North Africa Shopping Centre and Retailer Awards